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The role of the customer is changing. Nowadays, customers hold higher expectations for the companies and brands they support and work with, especially due to the amount of easily accessible information and data out there. Everyday consumers are also making an effort to support purpose-driven brands, which plays a significant role in affecting their consumer behaviours and purchasing decisions.

Do you ever feel unsure about what content to create and share? Do you find it hard to keep a constant stream of ideas flowing? It can get difficult and exhausting when you constantly have to think about new content that your audience craves. Do not fret, we�ve all been there! There will come a time when we start running out of ideas, but it�s not the end of the world. Pause for a moment, take a step back, and re-evaluate your content marketing strategy before moving forward again.

For a few years now, video content has been dominating the digital marketing space and it�s not going to slow down any time soon. According to Forbes, video is expected to take up more than 80% of internet traffic this year alone. The onus is on content marketers to ensure that they�re on top of video marketing trends to stay competitive in such a fast-paced and constantly evolving landscape.

WSI brings own 15 more WMA WebAwards in the 2019 competition and earns Top Agency Award recognition. 

WSI wins 15 WMA WebAwards in the 2019 competition, bringing  our tally to over 100 WMA Awards since 2007. 

Chances are, if you�re a business owner, you use email to engage with your audience in one way or another. After all, regardless of the size of your operation, your industry, or your technical savvy, email can be one of the most basic methods for communicating with the masses. Customer inquiries can be dealt with via email; promotional coupons and news can be shared; even invoice and payment reminders via email can vastly enhance business efficiencies. Email as a communication tool is pretty much ingrained in today�s consumer culture. Even if you personally are not the biggest champion of email marketing, odds are that a good amount of your customers depend on email. And you wouldn�t want to ostracize anyone supporting your company, right?!

Despite the prevalence of email, I cannot begin to count the number of business owners I�ve met who just don�t know how or where to get started on their email strategy. Often, the task of merely selecting the right email platform for their business is overwhelming enough to halt all progress. And that just plain sucks. Picking the right email platform is crucial to the success of your email marketing life!

Yes, this sounds slightly dramatic, I know. But email has the power to impact a customer�s trust in your brand. And where there�s trust, there�s often customer loyalty. Email is kind of a big deal, guys!

So today, let�s jump into a list of features you need to consider if you�re shopping around for an email marketing platform or if you�re unsure whether your current tool is cutting it. Remember, no single email platform fits all, so consider your team�s skill sets as well as your unique marketing goals.

Chatbots for business are a relatively new form of marketing tech. They're also completely underutilized.

In an industry that is fiercely competitive, having a powerful web presence makes all the difference between standing out and being left behind. For Chicago Realtor, Terri Buseman, the new website designed by WSI is a true winner. Quite literally, in fact. The site won the Outstanding Website Award at the 2019 WMA WebAwards. Mikesell Digital Consulting in Chicago and WSI NextGenMarketing in Napa Valley took home the award for this category in the prestigious global website competition. Elaine Mikesell and Andreas Mueller-Schubert and their teams are proud of their achievement and delighted at the recognition.

Winning Website Designed for Groupe Chevalley, Geneva-Based Car Dealership

If there is an industry that comes close to the internet marketing industry in terms of the speed at which technology changes, it�s probably automotive. Car manufacturers are constantly innovating and upgrading their models. Consequently, buyers are highly enthusiastic and diligent about doing their research. Of course, the biggest chunk of research happens online. It�s only to be expected that car dealerships must stay on top of their game to stand out and beat the competition online. That is exactly what Groupe Chevalley, a leading car dealership in Geneva aimed for, and they turned to Gabor Markus, their local WSI Digital Marketing Consultant.

A painful reality for today's business owners is that average, run-of-the-mill digital marketing won't cut it. Today's strategies need to outperform your competition and resonate with customers. Unfortunately, these strategies are fairly complex and in a state of constant change. 

There is no doubt that these are unprecedented times, and while my grandmother might have remembered the 'Spanish Flu' living through a pandemic like this is a new and scary experience. However, if we look at the impact of SARS on consumer behavior in China and AP, then we can get an inkling of what might happen post-COVID 19 - SARS catapulted China forward to be the leading online economy.

Now that we live in the digital age, we are exposed to social media every single day. Why? Because social media allows us to communicate and share content quickly, efficiently, and in real-time. When you take a look from a marketing perspective within a business, no matter how big or how small, social media has become a necessary marketing channel that all companies need to tap into at some capacity to be successful. Moreover, if you have a stellar social media strategy, great things will come from it, and you will see the results firsthand.

So you have an Online Store - now what? The adage "Build it and they will come" doesn't work when talking about websites, as we talked in part one and two of our blog series.

Search engine optimization (SEO) is as vast as it is misunderstood. It's one of the most essential concepts driving digital marketing today and a must-know for marketers who want to see their business succeed online. 

In this second post in the series about getting online (you can find the first part here!), I am taking a look at the technology platforms and decisions you will need to make as part of that process.

4.4 billion - that's how many blog posts were written today. So how do you and your company stand out in this sea of blog posts?

Well...this post is going to be a little different than in previous years, isn''t it? I guess that''s true of most things in 2020, so it''s no longer surprising.

Usually, when December rolls around, we wax poetic about the joy of Thanksgiving, which carries into the merriment and wonder of the holiday season, culminating with Christmas and New Year''s Eve. Then we write our annual marketing predictions post and all is right in the world.

We''re still going to do all of the above. And we sincerly wish you still find the joy and merriment of year''s past throughout the 2020 holiday season, all the while staying safe and healthy.

In our most recent webinar, we dove deep into ecommerce. Our presenter, WSI Consultant John Leech from Ireland, explained why ecommerce is so essential for your business and some expert ways to improve your visitors'' website experience. Read this recap on our recent webinar, "Expert Tips to Improve Your Ecommerce Website Experience," or watch the recording here.

This latest WSI webinar was presented by Angelina Miller, an Agency Development Manager at Google. She has worked at Google for 5 years and has over 9 years' experience in digital marketing. Angelina has worked with Fortune 500 Companies and is currently working on her 2nd Master's degree where she is focusing on User Experience design and human computer interaction.

I think it's fair to say that none of us imagined we'd be where we are today. Nor did we foresee the impact COVID-19 would have on businesses all around the world.

Tips and strategies to apply to your businesses for digital marketing can be complex when your forte is building homes rather than building an online presence. Thankfully, the WSI network is full of experts in this space, and in our latest Expert Panel Discussion, they discuss some digital marketing best practices home builders need to know. We''ve put together this blog post to summarize our speakers'' top digital marketing recommendations.

Like many of you reading this, I'm writing this blog post in self-isolation. Not because of any viral symptoms - thankfully - but because this is the new reality for both our personal and professional lives. At least for the time being. And on behalf of our WSI family, I hope you are staying healthy and continue to take the recommended precautions. 

Throughout April and May this year, WSI conducted a free webinar series to share digital marketing tips, tricks, and best practices that you can use to overcome the marketing obstacles you are facing in today''s business world. Here is a quick recap, plus the recording from our "Ahead of the Curve" webinar on understanding your target audience in challenging times by Cormac Farrelly from Dublin, Ireland.

Graphic design matters - a lot. I'm sure many of you would agree. A company's image can rely heavily on their graphical elements. Look at companies like Apple, Nike and Amazon. Their logos alone encapsulate each brand's vision and personality. Each is unique in its own right. 

While it might seem like a lifetime ago, back in January I wrote about Google's move to de-clutter the first page of search results. And just 8 weeks later, we've seen Google make even more substantial updates that SEO pros should be watching intently.