WARC Sign Up Information

Hello Matthew, 

I hope you're well.

We're always looking to find out what challenges our clients face and how we and similar services are or aren't helping. That's why we'd love to hear your thoughts as part of our latest WARC customer survey. The survey closes on July 31.

Please take a few minutes to share your thoughts:

Once you've completed the survey, you'll be entered into a prize draw to win either a ticket to Cannes Lions Festival of Creativity 2021 or one of three Amazon gift cards (each worth GBP 100). 

I hope you can take part. Thanks in advance.

Mawa Rodriguez
Global Marketing Director, WARC

Hi Matthew,

Unlock the potential of your marketing by joining WARC's effectiveness experts and our partners at LIONS Live (22-26 June).

Tune in to experience a curated program of live-streamed and on-demand sessions - featuring original thinking, exclusive insights, guidance and resources - available to everyone.

Here's a first look at what we've got lined up:

Exclusive Launch: Cracking the Effectiveness Code - 22nd June, 13:00 BST
Marketing effectiveness experts, James Hurman and Peter Field, present a major new global study of creative effectiveness, on behalf of WARC and Cannes Lions. The session showcases a new framework created from an analysis of nearly 5,000 case studies and heralds the long-awaited arrival of a universal definition and shared language of effectiveness.

Live Keynote: Effectiveness in the age of E-Commerce - 23rd June, 13:15 BST
COVID-19 is forcing brands to shift faster into e-commerce. WARC''s VP of Content, David Tiltman, takes a deep dive into what this long-term change in distribution will mean for the effective investment of marketing budget. With contributions from Jill Baskin, CMO - The Hershey Company, Cheryl Calverley, CEO - Eve Sleep, Patrick Miller, Co-Founder - Flywheel Digital, Tiffany Lilze, Senior eCommerce Supply Director - Procter & Gamble, Elijah Whaley, Chief Marketing Officer - Parklu and Jerry Daykin, EMEA Media Director, GSK.

Plus access to our exclusive on-demand content throughout the week including:

• 'Behind the Winning Idea' series: Our experts look back at some of the most successful advertising campaigns from Nike, Tesco and Budweiser to see what brands can learn from those who''ve been there, done that, and effectively reinvented it to combat challenges in the wake of Covid-19.
• Where the Lemons Bloom - Orlando Wood, Chief Innovation Officer, System 1
• It's Time to Talk about Attention - Prof. Karen Nelson-Field, Founder & CEO, Amplified Intelligence
• How to use The Creative Effectiveness Ladder - James Hurman, Ex-Creative, Author, Innovation Consultant 

Register for your (virtual) seat

I hope you can join us!

All the best,

Paul Coxhill
Managing Director, WARC

Hello Matthew, 

I hope you're well.

Here at WARC we are always keen to hear your thoughts on how we can improve our products and services. I wanted to let you know that you only have 6 days left to share your thoughts in latest WARC survey. The survey closes on August 31.

Once you've completed the survey, you'll be entered into a prize draw to win either a ticket to Cannes Lions Festival of Creativity 2021 or one of three Amazon gift cards (each worth GBP 100). 

Thanks in advance.

Mawa Rodriguez
Global Marketing Director, WARC

Hello Matthew, 

I hope you're well.

At WARC, we always want to know what you need and the challenges you face. That's why we're conducting a brief survey to get feedback on WARC. We'd love your input.

Simply fill out our  survey. by July 31.

Once you've completed the survey, you'll be entered into a prize draw to win either a complimentary pass to Cannes Lions Festival of Creativity 2021 or one of three Amazon gift cards (each worth GBP 100). 

I hope you can take part.

Thanks,
Mawa Rodriguez
Global Marketing Director, WARC

Hi Matthew,

Marketers strive to make effective work - but there's a difficult question that we don't always ask: what do we mean by effectiveness?

Created on behalf of WARC and Cannes Lions, The Creative Effectiveness Ladder presents a new framework and common language from one of the largest studies in marketing effectiveness. It unlocks a way for the industry to identify the very best work and utilise creativity to drive specific marketing outcomes.

Watch James Hurman and Peter Field unveil the Ladder and key findings from our research, as well as downloading the whitepaper and a 'how to' guide for each level.

Download the toolkit here

Plus, as part of WARC''s on-demand series at LIONS Live, watch James Hurman's deep dive into the whitepaper within his session ''How to use the Creative Effectiveness Ladder'' - available throughout the week.

All the best,

David Tiltman
VP Content, WARC

Hi Matthew,

This month''s Global Ad Trends report  focuses on advertising in gaming, exploring the opportunities within mobile gaming, working with streamers as influencers, and the potential of partnerships around e-sports. 

Findings in this report include:

• There are 3.4bn gamers worldwide, an absolute rise of one billion over the last five years. 
• More than one in three (35%) of these are mobile-only gamers: this cohort skews female and is the main growth driver in Asia. 
• Gaming stream consumption occupies the same space as prime time TV, and two-thirds (67.5%) of 18-25 year-olds would rather play video games than watch TV. 
• The e-sports sponsorship market is worth $543m and is growing rapidly.

We''re giving you access to a sample of the report. 

Hi Matthew,

COVID-19 has brought an early recession and it''s not like anything we''ve seen before. WARC''s Guide to Marketing in the COVID-19 Recession has brought together expert contributors for advice on how you can best navigate this period effectively, for now and in the long term.

Next week, we''re pulling together some of our contributors so you can hear from them directly. Each of them will cover one of the key themes from the guide, specially chosen and designed to enable you to walk away armed with insight and advice on how to tackle this new kind of recession. Even if the live talk is running in a time that''s not suitable for you, register to receive a recording.

Save your seats for:

• Pricing in a Recession - Setting your Strategy, with Fiona McAnena, Partner, Clearhound
  
• How verticals stand to win or lose during the COVID-19 recession, with Gerard Tellis, Neely Chaired Professor of American Enterprise, USC Marshall School of Business
• Surviving and thriving in the recession and beyond, with Remona Duquesne, Managing Partner, South East Asia, Brandgym and Joe Pullos, Festival Director, Spikes Asia
• Recession proofing brands across all time horizons – the short, mid and long term, with Richard Cotton, Content & Creative Excellence Director, Coca-Cola China and Chris Reitermann, Chief Executive, Asia & Greater China, Ogilvy

Save your seats

Hope you can join us!

All the best,

WARC Webinars
enquiries@warc.com

Hi Matthew,

You may have noticed we sent you the wrong information in our last email. Here''s what you should have received.

Each year, Cannes Lions Festival of Creativity has been a key strategic platform for the WARC community to come together and hear the latest in marketing effectiveness.

This year, of course, is different. The newly launched  LIONS Live  will provide a curated, week-long digital experience - free of charge for all - bringing together a blend of classic LIONS formats, all-new digital series and special edition content, crafted in partnership with the industry. 

WARC's effectiveness experts and our partners will be hosting a dedicated programme of live-streamed and on demand content, providing the latest insights, guidance and trends, designed to unlock maximum impact from your marketing. 

Here''s a sneak peek of two of the week''s LIONS Live keynotes....

Cracking the Effectiveness Code -  22nd June
Presenting the results of a major new study of effectiveness, on behalf of Cannes Lions and WARC by James Hurman, ex-creative, Author of Business Case of Creativity, Innovation Consultant and Peter Field, Marketing Effectiveness Expert.

Effectiveness in the age of E-Commerce -  23rd June
COVID-19 is forcing brands to shift faster into e-commerce. WARC''s VP of Content, David Tiltman, with contributions from Jill Baskin, CMO - The Hershey Company, Cheryl Calverley, CEO - Eve Sleep and Patrick Miller, Co-Founder - Flywheel Digital, takes a deep dive into what this long-term change in distribution will mean for the effective investment of marketing budget.

Plus much more! 

Keep an eye out for more information coming soon. In the meantime, mark your calendars - 22-26 June - you're not going to want to miss out.

Register your (virtual) seat

I hope you can join us!

All the best,

Paul Coxhill
MD, WARC & Lions Intelligence

Hi Matthew,

Welcome to the tenth and final edition of our Editor''s update series, where we bring you key insights from WARC's coverage of the recession and guide to recovery. 

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Legacy businesses find new dynamism

Large enterprises have learned to move at greater speed than was previously thought possible during the pandemic, and this dynamism should help them navigate the recovery. That was one finding from a study produced by the CMO Growth Council - a joint venture between the Association of National Advertisers (ANA) and Cannes Lions - in partnership with WARC.

Among the other priorities of the corporations involved in the CMO Growth Council's taskforce focused on the pandemic - a roster that includes organisations like General Motors, CVS, Shell and State Farm - is the importance of supporting the wider ecosystem of stakeholders that a brand works with, and planning for a multitude of possible outcomes in uncertain times.

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Measurement strategies must change

Media impact is unpredictable at a time when consumer habits are in considerable flux. And econometric models, which are based on data gathered over an extended period, are often not a reliable guide to how campaigns will perform in a changing environment. Constructing short-term measurement models could thus be a valuable approach, especially in categories like the fast-moving consumer goods industry, where purchase trends are deviating significantly from pre-crisis levels.

A separate piece advises brands to use control and exposed groups in programmatic campaigns to determine which messages are delivering the best results among consumers before scaling up communications

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IBM prepares for "re-think" not "re-start"

IBM, the tech company, is mapping out its future strategy in terms of a "re-think" rather than a "re-start". In practice, that means the firm is planning for how client needs will develop - say, with regard to previously unanticipated priorities and how work ultimately gets done - in the new normal, instead of preparing for a return to business as usual.

From an advertising perspective, IBM has shifted its focus to topics like resilience in the supply chain and cybersecurity, which are of heightened importance as people work from home, and are set to receive much greater attention going forwards.

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WARC Talks

You can watch this week''s series of WARC Talks on Marketing in a Recession from China, Singapore the UK and the US, until the end of June. Look out for the recordings here.

Register for: Leading Indicators of the Future: COVID-19 Edition, presented by WARC Talks & Columbia Business School''s Center on Global Brand Leadership on 2nd June.

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WARC from Home

Don't miss this series designed for our users looking to skill up in the lockdown. Each week we share a classic webinar or talk and run you through some key marketing concepts. Including:

• Classic Webinar: Faris Yakob on Balancing your Brand Communication Plans
• Brand equity - why it matters and how to measure it

David Tiltman
VP, Content
WARC

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WARC subscribers get access to comprehensive insight and guidance on marketing during and after the recession, including:

• Brand protection (and rehabilitation) in times of crisis
• Holding on to long-term brand value during recessions
• The challenger's guide to finding opportunity out of volatility

You can also explore further coverage from our sister brands at Ascential on  rebounding from COVID-19 and emerging stronger in 2020.

Want to find all other content from this email series? Check out all emails here.

Hi Matthew,

Join us today at 13:00 BST for the exclusive launch of The Creative Effectiveness Ladder.

How can we, as an industry, become more consistently successful at highly effective creative marketing?  This is our answer.

Created on behalf of WARC and Cannes Lions, The Creative Effectiveness Ladder - a new framework derived from a global study of creative effectiveness analysis, of nearly 5,000 case studies - unlocks a shared language for people in the business of effectiveness and creativity.

The topline findings of the study will be unveiled by marketing effectiveness experts, James Hurman and Peter Field, within today's live-streamed keynote ''Cracking the Effectiveness Code'' at 13:00 BST, supported by a dedicated downloadable white paper - available via the LIONS Live platform.

Plus, as part of WARC''s on-demand series at LIONS Live, you can watch James Hurman's deep dive into the report within his session ''How to use the Creative Effectiveness Ladder'' - available throughout the week.

Register for LIONS Live here

I hope you can join us!

All the best,

Paul Coxhill
MD, WARC & Lions Intelligence

CORRECTION: You might have received an email earlier containing data from the previous GAT report - apologies for this. This email now contains the correct data. 

Hi Matthew,

This month''s Global Ad Trends report focuses on the impact of COVID-19 on global ad investment. Adspend is set to fall this year, but how will it affect you and when will we see a recovery?  

To help you plan for 2020/2021, this new report summarises the latest adspend projections by market, media and product vertical from WARC Data, alongside commentary from industry experts. 

We''re giving you access to a sample of the report.