This week, Nick and I accepted the Supplier of the Year award for the South region of Whole Foods. It got me feeling all sorts of ways.

The awards ceremony was a surreal experience. I couldn't help but think that most of the folks in the ballroom, who like us were patiently waiting to see what award they had won, had a much different journey than we did.
I pictured large budgets, seasoned executives and significant resources.
At the very least, I thought, they must have had a plan.
For us, landing on the shelves of Whole Foods was a happy accident. I didn't know it at the time, but one of our customers that first year ended up being a buyer at the Ponce Whole Foods store.
We had a feeling that we were building something pretty special by this point in time, but we were barely keeping our head above water.
(I shared a lot more words about this in a blog post, which you can read here.)
Together, we are still figuring this thing out, but I wanted to thank all of the customers who have enjoyed a pop, all of the team members that have helped make and sell these pops, and all the brands that have joined us at P10 Foods.
In just over a month, we''ll celebrate King of Pops'' 10th birthday (!), and I'm so proud of what we have built together.
We wouldn't have gotten this award without you.
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p.s. I''ll be sharing photos and embarrassing stories from the last 10 years on Instagram (follow along please ??) soon as we approach our big b-day.
Also, although it''s chilly out today - the Spring is quickly approaching.
Our crew is 100% back from Surf Break and ready to get things set up. If you want to chat with someone give us a call - 1.833.EAT.POPS - king@kingofpops.com
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