Type Drives Culture
Type Drives Culture Conference 2020: Formation – The Changing Faces of Typography
MAR 27
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The Type Directors Club celebrates the undeniable significance of typography around the world. We are a global community of experts and enthusiasts who are united by the shared belief that type drives culture. And culture drives type.
Formation: The Changing Faces of Typography is a day-long conference created to examine the role of design in our systems-based world. Come here Brian Collins, Petr van Blokland, Tracy Ma, Michael Rock, Saki Mafundikwa, Andrew Blauvelt, Tori Hinn, and more share their vision for the future of design.
Type Directors Club is organizing this annual Type Drives Culture event with support from the Communication Design programs at Parsons School of Design at The New School.
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SPONSORS
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Salon
With a Cast of Colored Stars -
A Talk with Kelly Walters
Mar 10
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In design, visual expression is informed by an understanding of history, language, symbols, patterns and image aesthetics. It is imperative that designers have a strong foundation in these areas in order to support the creation of culturally conscious work.
Despite this awareness, there remain gaps in design history that neglect showing a broad spectrum of visual languages from the past and excludes discussions on how design has been complicit in forming and reinforcing racism. Through historical archival research and the act of experimental printmaking, my research aims to highlight the linguistic phrases used in promotional Black film posters during the Jim Crow through Blaxploitation eras.
Kelly Walters is a designer and educator whose work investigates the intersection of black cultural vernacular in mainstream media. Her research practice is deeply intertwined with the molding and shaping of cultural identity, and an investment in making visible historical visual expressions that reclaim a Black voice within the field of graphic design. In her independent design studio Bright Polka Dot, she produces print and digital ephemera for publications, exhibitions and social campaigns. She currently is an Assistant Professor of Communication Design at Parsons School of Design at The New School in New York.
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Salon
Elliot Jay Stocks:
The (Really) New Typography
MAR 12
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Screen-based design has grown up, but there's still so much to keep up with. Best practices for font loading. Licensing fonts for apps. OpenType Variable Fonts. The myriad of places to find new fonts. Elliot will take you on a tour through the latest technological developments and help you stay on top of your type game.
Elliot Jay Stocks is a designer and musician, currently serving as the Creative Director of Maido. He was previously the co-founder of the lifestyle magazine Lagom, and is known in typographic circles thanks to his time as Creative Director of Adobe Typekit and founder of typography magazine 8 Faces.
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Salon
A *New* Program for Graphic Design with David Reinfurt
Apr 1
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A *New* Program for Graphic Design (Inventory Press / DAP) is a do-it-yourself textbook.
Developed in classes for Princeton University liberal arts students, the book moves from Benjamin Franklin to Bruno Munari, Moholy-Nagy to Muriel Cooper and the Macintosh computer. Following a brief overview, David will present eight years of lectures sampled and compressed into one hour.
David Reinfurt is an independent graphic designer in New York. He is 1/2 of Dexter Sinister, 1/4 of The Serving Library, and 1/1 of O-R-G inc. Dexter Sinister is an art & design collaboration. The Serving Library is a publishing project. O-R-G is a small software company. David teaches at Princeton University.
www.a-new-program-for-graphic-design.org
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Salon
Loose Starts & False Ends
APR 14
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The design process often follows a predictable path, reflecting what was agreed by both parties at the outset. Every once in awhile, though, it veers wildly off course.
Uncertainty and surprise may frustrate a relationship, but they also lead to new opportunities and outcomes. Here are a few projects that didn’t exactly go as planned.
Yoonjai Choi and Ken Meier have been working as Common Name since 2011. Their focus is in design for clients in art, architecture, and education, including the Whitney Museum of American Art, Syracuse Architecture, Hauser & Wirth, and Columbia GSAPP. They have also taught typography for nearly as long—with Yoonjai at GSAPP and Ken at Parsons. They first met at Yale, receiving MFAs in Graphic Design in 2006 and 2008, respectively.
Speakers
Yoonjai Choi
Ken Meier
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Salon
Paula Scher — 25 Years at
The Public: A Love Story
APR 23
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Celebrate Paula Scher’s latest book!
Twenty-five years of invention, regression, success, failure, getting fired, getting rehired, and redesigning a brand identity three times over. Learn about it all at this fun and celebratory book-signing event, where TDC Medalist Paula Scher will describe how she’s kept the love alive during a quarter century of designing for the same client – The Public Theater, one of New York’s most beloved institutions.
25 Years at the Public: A Love Story is Paula’s fourth monograph. This night will be a wonderful opportunity to hear Paula’s stories about working with The Public, pick up a copy of her book that’s packed with so much of her inspiring work, and have her inscribe it to you.
As one of the most influenction graphic designer in the world, Paula Scher received the TDC Medal in 2006. She has been a partner in the New York office of the distinguished international design consultancy Pentagram since 1991.
Read more about her lifetime of accomplishment here.
Tickets are going fast!
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Salon
Person Place Thing
with Gail Anderson
ApR 30
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Join us as Person Place Thing host Randy Cohen interviews the award-winning designer Gail Anderson in a live recording of the popular public radio series from the Type Directors Club.
Person Place Thing is an interview show based on the idea that people are particularly engaging when they speak, not directly about themselves, but about something they care about. Guests talk about one person, one place, and one thing with particular meaning to them. The result: surprising stories from great talkers and thinkers.
Designer, writer, and educator Gail Anderson is the chair of BFA Advertising and BFA Design at the School of Visual Arts and the creative director at Visual Arts Press at SVA. Anderson is a partner at Anderson Newton Design and serves on the Citizens’ Stamp Advisory Committee for the USPS and the advisory board for Poster House.
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Classes and Workshops
Elliot Jay Stocks: Everything You’ve Ever Wanted to Know About Typography but Have Been Too Afraid to Ask
Mar 14
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In this deeply detailed but varied all-day workshop, Elliot will cover a huge spectrum of typographic knowledge, from foundational best practices and definitions to the very latest techniques and technologies for setting great type across multiple media. Drawing on his extensive experience designing for print and screens, Elliot will guide you through the intricacies of using type in a deliberate and effective way, from choosing and pairing typefaces with emotional and technical goals in mind to optimising readability with spacing; from constructing a typographic system to loading fonts on the web; from using the latest OpenType features to designing brands with the help of Variable Fonts; from the ins-and-outs of modern font licensing to where to find your next typographic inspiration.
Elliot Jay Stocks is a designer and musician, currently serving as the Creative Director of Maido. He was previously the co-founder of the lifestyle magazine Lagom, and is known in typographic circles thanks to his time as Creative Director of Adobe Typekit and founder of typography magazine 8 Faces.
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NYC Exhibition
“She Designs Books”
Exhibition at TDC
Feb 05–Mar 26
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Love beautiful book covers? See some of the best in the latest exhibit at Type Directors Club through March 26.
She Designs Books celebrates two years of recognizing women designers working in book publishing with a special exhibition at Type Directors Club.
Founded by Anne Twomey and Nicole Caputo, the organization promotes, supports, and celebrates female designers creating memorable book covers.
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Special Event
Arabic Type:
Between Heritage & Modernity
March 7 & 19
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The Center for Book Arts is hosting a series of seminars dedicated to Arabic type design and typography, curated by expert Dr. Nadine Chahine, taking place on March 7 and 19.
The theme of the series revolves around concepts of modernity in Arabic type design, the heritage of Arabic letterforms in the context of current technologies, contemporary Arabic branding design, and the history of Arab graphic design. The series brings together renowned and award winning designers working with Arabic type, both from the US and the Middle East.
schedule
Contemporary Arabic Graphic Design, March 7, 2020
Technology and Heritage, March 19, 2020
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Special Event
Paul Shaw:Tremont and Belmont: Two Neighborhoods in the Bronx
MAY 17
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The Legacy of Letters / TDC lettering walk returns to the Bronx this spring. We will investigate Tremont and Belmont, two contiguous neighborhoods in the middle of the Bronx. Tremont abuts Fordham University to the west and Belmont abuts it to the south. Belmont is known as the Little Italy of the Bronx. The stores on Arthur Avenue are famous enough to compel Manhattanites to make treks there to buy mozzarella, cannoli, cheesecake and other Italian specialities. We will end our walking tour with a meal in Little Italy. These two neighborhoods are full of the usual lettering delights: public schools, convents and churches, graffiti, candy stores movie theatres, dry cleaners, and funeral homes. This is an opportunity to see a part of New York that has not yet been ruined by luxury condos and chain stores.
You DO NOT MEET at TDC. You will be informed of the meeting place prior to the event.
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