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Olivia,

 

How often should you be blogging? It''s a question we get a lot from our customers so we thought we''d address it in this blog post.

 

A few things to consider when thinking about publishing frequency:

 

• What resources can you devote to blogging?
• Who is your audience and what other blogs do they consume?
• How competitive is your industry?
• What are your business goals?
   
  

There is no one-size-fits-all answer for blogging frequency or blog lengths, but if you know what your goals are and who your audience is, you''ll be able to get more from your content marketing.

 

Key Takeaways

 

As you move forward with your content strategy and determine your publishing frequency, make sure to keep these in mind:

 

1. More high-quality content will drive more traffic to your website
2. However, more so-so content won''t help you reach your goals
3. Publish what you can with the resources you have
4. Don''t ever sacrifice quality for volume
5. Whatever you choose, be consistent
6. Measure most-trafficked days and observe what sticks with your audience

Need help on your content marketing journey? Start your 30 Day Free Trial today and find expert writers in your industry.

Sincerely,

Team Scripted

Scripted.com

+1 (866) 501-3116

?2020 Scripted, Inc. All rights reserved.

10845 Griffith Peak Dr #2, Las Vegas, NV 89135

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Olivia,

 

Welcome to midsummer! We think? It''s hard to know anymore.

 

Anyway! This month we want to talk about Marketing Agencies & Content. Whether you''re an agency owner or you''re a business owner looking to hire an agency we''re here to help you navigate this important relationship.

 

First, The Scripted Podcast sits down with agency owner, SEO expert, and alpaca farmer Rebecca Gill to talk about the importance of having a great copywriter for your clients.

 

Next, The Salesforce Blog gives us The Small Business Owners Guide to Content Outsource. This guide gives a lot of great advice on what you need to do as a business owner to ensure you get the most from your content.

 

Finally, The Scripted Blog breaks down How Marketing Agencies Price Their Services so as a business you know what to expect when you go shopping for an agency.

 

The Scripted Podcast: Marketing Agencies & Content with guest Rebecca Gill

In this episode of The Scripted Podcast we sit down with founder and CEO of Web Savvy Marketing Rebecca Gill to talk about the important relationship between marketing agencies and content writers.

 

We discuss how to identify a great copywriter, what skills are important for an agency when hiring a copywriter, and the SEO and content marketing landscape in these uncertain times.

The Small Business Owner''s Guide to Outsourced Content

In this guide Salesforce gives us 13 Steps for Outsourcing Content Creation:

1. Commit to consistency.
2. Identify the audience.
3. Establish a style.
4. Determine a call to action.
5. Decide what or who to promote.
6. Think about the past, present, and future.
7. Establish a budget.
8. Search for options.
9. Provide education.
10. Test and evaluate.
11. Establish and monitor KPIs.
12. Provide feedback.
13. Don''t become complacent.

 We would add Step 14: Hire your content writers on Scripted. But hey, that''s us. 

How Marketing Agencies Price Their Services

Marketing agencies offer a myriad of services, from content strategy to content creation, social media posts, and advertising. Some of these projects are quite large in scope, covering a list of individual services. Others are much smaller and may need to be priced on an individual basis.

 

Here, we break down how these services are commonly priced and the different pricing models used in the industry.

 

As always, we hope you found this newsletter helpful and please don''t hesitate to reach out to us with any questions your may have about Scripted''s services, content marketing, or SEO.

 

Stay safe,

Team Scripted

Scripted.com

1.866.501.3116

Olivia,

 

If a blog post is published in the forest, and no one reads it, does it even make a sound? Okay, that may be a stretch, but you get the point. The most engaging blog post in the world won''t drive results if you don''t promote it, and content promotion requires at least as much effort and creativity as content production.
 

Social Media

 

Social media promotion is table stakes in content marketing. In other words, if you do nothing else to promote a blog post, at least tweet it out, share it on Facebook, and LinkedIn.

 

Beyond the bare minimum, you should follow thought leaders and influencers in your industry, and share a healthy balance of self-promotion, re-shares of other people''s content, and your own non-promotional thoughts.

 

Pro Tip: Not every post has to have a link! At least one in three should be just an insightful comment.

 

Paid Social Promotion

 

Let''s take your best performing piece of content, ideally something longer-form like a white paper or ebook, and promote it! LinkedIn offers Sponsored Content, so publish some (or all) of the piece on LinkedIn. Then put a little bit of money behind it as a Sponsored Content piece and drive some engagement!

 

Meanwhile, you can share a link to it on Facebook, then "Boost" the Facebook share. Now you''re running a multi-channel paid social content marketing experiment! How''s that for a buzzword grab bag?!

 

Pro Tip: Put the content behind a registration wall so that you can collect information on the interested leads.

 

Backlinks and Syndication

 

When other sites link to or re-publish your content, your brand grows in a variety of ways. Backlinks give you "SEO Juice" (a.k.a. Domain Authority) in the eyes of Google, they drive referral traffic (people who would otherwise never have heard of you), and they help you establish yourself as an authoritative voice in the intellectual landscape of your industry.

 

But getting people to link to your content is hard!

 

A lot of novice marketers have an "if you build it they will come" mindset about getting backlinks. In other words, they think that purely by publishing insightful, well-written content, they''ll be rewarded. For better or worse, that''s not the way the world works. Earning links and establishing authority takes elbow-grease and time.

 

Cold Emailing

 

Cold email gets a bad rap. Sure - emails from strangers are annoying when they''re sloppy. But sloppy ads, tweets and blog posts are annoying, too! You never know where a personalized, thoughtful email from out-of-the-blue might take you. In fact, a cold email was how we ended up with the domain name scripted.com!

 

Start by making a list of 20 thought leaders, influencers, potential partners and standard-bearers in your industry.

 

Pro Tip: Aim for up-and-comers in the space or someone whose peak notoriety has passed; these people are usually less inundated with requests on their time, so this will significantly increase your chances of getting a response.

List them in a spreadsheet, and craft a personalized message for each. You can make a direct request ("Would you mind sharing this article with your Twitter followers or linking to it on your website?"), or you can try a softer sell ("I thought you might find this article interesting!").

 

To be candid, you''ll be lucky if one or two of the 20 respond. And you''ll be very lucky if any of them link to your article. It''s a numbers game, and the reality is that you need to reach out to a ton of people to find a few who are interested. But the folks you find will be valuable relationships and earnest endorsements!

 

Pro Tip: Use a link checker to find broken links on someone''s website, and then use that as your ice-breaker: "Hey, I noticed on your website''s Best Soup Companies page you tried to link to Campbell''s Soup but the link is broken! If you get a chance to fix it, I''d love it if you could also add a link to my company..."

 

Newsletters & Marketing Automation

 

Just as backlinks aren''t going to magically appear across the web, pointing to your content, readers aren''t going to show up at the doorstep of your blog, begging for another listicle. But they will check their inbox every morning. Email is a surprisingly effective means of getting prospective customers across the finish line. 

 

Email Nurture

 

Use a marketing automation platform like Intercom, Autopilot, or MailChimp to turn a blog post into a newsletter. With a compelling photo at the top, a catchy call to action, and a short snippet from the blog post, drive readers from their inbox to your blog.

 

Pro Tip: Add UTM parameters to any link in the email, as it''s sometimes hard to attribute email traffic.

As you master the art of the newsletter, you''ll want to take every (reasonable) opportunity you can to justify another newsletter. Company news, product updates, current events and holidays are all great excuses to reach out.

 

For any newsletter that is evergreen (meaning not relevant to a specific time or event, but focused on general best practices or insights), you''ll also want to add it to the email drip (an automated series of nurture emails) for new prospects.

 

There are plenty of guides on the best practices of email nurture, but it suffices to say that you should use a marketing automation platform to email your prospective customers early and often, based on triggers and data you''ve collected.

 

Pro Tip: An email''s subject line is the biggest factor in its success. So always A/B test any new subject, and experiment endlessly to improve open rates and conversion.

Need help on your content marketing journey? Start your 30 Day Free Trial today and find expert writers in your industry.

Sincerely,

Team Scripted

Scripted.com

+1 (866) 501-3116

?2020 Scripted, Inc. All rights reserved.

10845 Griffith Peak Dr #2, Las Vegas, NV 89135

You are receiving this email because you signed up for the Scripted Newsletter. Unsubscribe

Olivia,

Have you been struggling to come up with new content ideas lately?

Ideation can be the hardest part of content creation, which is why we have introduced a New Blog Ideas Feature for all Scripted clients. Your favorite writers will continuously pitch new content ideas based on your order history and business profile.

So the next time you have trouble coming up with new content ideas, simply check your Active Orders for new pitches from your favorite writers.

As always, no obligation. Only choose the ideas you love.

Easy, right?

Please reach out to us with any questions about the New Blog Ideas Feature in your dashboard!

Sincerely,

Team Scripted

Scripted.com

Olivia,

 

Creating evergreen content increases your chances of gaining long-term exposure to your audience, as evergreen content tends to be more relevant to business buyers than date-oriented content.

 

Your blog posting efforts will go through a natural life cycle, and it takes time to see the fruits of your labor. Here are the 9 stages of an evergreen blog post strategy:

 

1. Ideation

 

The initial cycle of an evergreen blog post strategy starts with crafting a list of topics to discuss. Think of your audience and what their pain points are. Great evergreen content often addresses a set of common issues. Also, choose headlines you want to use. With the right ideas, you can drive traffic to your site.

 

2. Content Mapping

 

Now that you have the topics you need, it''s time to think of the goals you are trying to achieve with your blog posts. Create an outline of what your content will cover. Plan out the frequency of your posts and schedule out your content. Think about the images you want to use, too. It''s worthwhile, as it can increase content viewership by 94 percent.

 

Evergreen blog posts often answer questions that your audience will likely continue to ask. For example, the blog post "7 Simple Tactics to Produce a SEO-friendly Blog Post" is evergreen content because it helps digital marketers solve the issue of how to easily write SEO-focused content. Here are some common evergreen formats you can try:

 

• Tutorials, Guides or How To''s 
• Frequently Asked Questions
• Reviews
• Definitions of Technical or Industry-Related Terms
• Interviews
• Tips
• Historical Posts
• Resources

 

3. Research

 

To ensure you produce quality work, identify and use credible sources. Even if you don''t have a clue where to start, you can look at what your competitors use for inspiration. Buzzsumo is a great tool for finding out what is popular in your industry.

 

Get familiar with leading publications in your industry, know the names of thought leaders, and stay informed. If you make research a habit it becomes easier and less time-consuming.

 

4. Write and Optimize

 

This stage of the blog post life cycle is the core part of creating content. Write your initial content without editing. Save your introduction for last and start with the content. Write your subheadings in and include your examples. Craft your conclusion.

 

Remember to keep SEO in mind when writing. Evergreen content has positive long-term implications for search engine optimization (SEO). It enhances your content''s quality and increases search rankings.

 

5. Edit, Revise, and Proofread

 

Editing is essential to producing great quality content. Editing should include content editing and format editing. For example, you should make sure you double check your blog post for the SEO keywords and phrases you want to use. Check for style, grammar, punctuation, and spelling.

 

Get another pair of eyes and utilize the help of an editor for a second look. Give your blog post one last run through for minor edits and proofread it again.

 

6. Publish

 

Your blog post is finally ready to be published! Make sure you keep up with your blog posting schedule. Aim for a frequency that speaks to the audience in your industry. Start by publishing your content once weekly and increase as you see fit.

 

7. Distribute & Amplify

 

Publishing your content is not enough. You have to distribute it as well so your audience knows that your content exists. Share your content across your social platforms and other relevant distribution channels that your audience uses. Include it in your monthly newsletters and email outreach campaigns. 

 

You won''t know who a piece will resonate with until you give it a chance through aggressive promotion. If you''ve done everything that''s necessary to create quality, evergreen content, you''ll start seeing results.

 

If your blog post isn''t having the success you expected, but you are sure of its quality try putting a little money behind it and run paid social campaigns through Twitter, Facebook, and LinkedIn. 

 

8. Measure

 

Now it''s time to get analytical and measure how well your content is doing. You can use analytical tools to track how well your blog post is performing. Choose what parameters matter to you, such as conversion rate or bounce rate. Keep in mind that most content takes about four to six months before you see it driving meaningful traffic to your site.

 

After 4-6 months of regular content production, you''ll have enough data to make valuable adjustments. You will be able to see what works and what doesn''t and push your content in the right direction.

 

9. Repurpose

 

Like a phoenix rising from the ashes, your blog posts can live beyond their physical form when you repurpose them into other forms of content. Think of transforming your blog post into a podcast episode and elaborate on your topic. You can also turn your blog post into content that is visual, such as a video or an infographic. 

Final Thoughts

 

Creating a blog post that is evergreen just means you''ve written something that will be relevant and useful for a long time. By following the natural full life cycle of an evergreen blog post, you can create content that will keep your audience coming back.

 

Think of your audience''s needs and let that guide you to creating truly useful pieces of content. Stay with it and you will see results.

Sincerely,

Team Scripted

Scripted.com

+1 (866) 501-3116

?2020 Scripted, Inc. All rights reserved.

10845 Griffith Peak Dr #2, Las Vegas, NV 89135

You are receiving this email because you signed up for the Scripted Newsletter. Unsubscribe

Olivia,

 

As marketers, we throw around the term "quality content" a lot, but what does that actually mean?

 

Is "quality content" content with a college degree? Is it only the material written by professional writers? Is all quality content 4,000 words long and full of industry jargon?

 

Luckily, the answer might be simpler than you''d imagine. Even if you''re new to content marketing, quality content isn''t impossible to wrap your mind around.Here''s what you need to know.

 

6 Elements of Quality Content

 

While "good" is an objective term, "quality" isn''t.

 

Once upon a time, search engines used to rank content based on a few simple things. These included, in large part, keyword inclusion (or how frequently a piece of material could stuff a single keyword in), and the fact that it existed in the first place.Times have changed, though, and today search engines prioritize ranking quality content over....you know... content in general.With this in mind, here are the top few elements that define content as being high-quality in the modern world:

 

1. It''s Informational

 

High-quality content answers queries clearly and completely. Instead of just skimming over an issue, it dives in and attacks it fully.

 

Instead of merely parroting what''s already out there, it adds a unique, detailed, fresh spin to an existing issue and helps your readers master the information they need to find a solution to the problem.

 

2. It''s Entertaining and Highly Shareable

 

Today''s best web content is passionate and relevant. It makes people want to engage with it and share it with their friends. As it turns out, though, there are both technical and emotional factors that contribute to this.

 

The technical factors include content types (videos, quizzes, and list articles perform best on social media) and share-ability (whether or not the content is equipped with share buttons).

 

The emotional factors, on the other hand, include things like utility (will it be helpful to your customers'' friends?), emotional value (is it inspiring or entertaining?) and shock-value (is it surprising enough to be deemed share-worthy?)

 

3. It''s Unique

 

Anyone with a thimbleful of writing skills can do a quick Google search and parrot off what they find there in a post that''s new, yes, but far from unique.

 

Unfortunately, copying other people''s work isn''t what earns you top Google status.
With this in mind, strive to bring your own flair to the posts you write. Add your unique viewpoint, write it in your voice, and tailor it to your readers. All these things will help set your material apart from the rest.

 

Also Read: A Simple Guide For Content Creation That Drives Traffic

 

4. It Provides Value

 

If your content isn''t adding anything to the knowledge base of the web, why would Google want to rank it? The best content out there provides value. It offers a series of clearly defined benefits for users.

 

It takes into account your bank of resources and ideas, open market space, and un-addressed consumer needs, and weaves them all into a convenient and high-impact post that will continue helping readers long after it''s been published.While the way you provide value will depend in large part on your industry. For example, if you ran a tourism business, you could post content about how travelers should prepare for their trip and what they should pack. If you run a software company, you could post troubleshooting material or FAQs for users. Both of these things will be valuable and helpful for your audiences, both now and in the future.

 

Struggling to figure out how to create valuable content? Consider these questions before you write:

• Who is my target audience?
• What problems or concerns do they have?
• Do I have information they''d find helpful?
• What content is currently popular in my niche?
• Do I have any unique viewpoints that would benefit my readers?

 

5. It''s Personal

 

Think your personal voice has no place in your content? Think again. According to one Econsultancy study, 52 percent of digital marketers believe that personalized content is essential to a good online strategy.

 

With this in mind, don''t hesitate to add your personal flair to your content. Not only does this make it more fun to read, but it also sets you apart from the rest of the junk that''s out there. Get funny, get real, get passionate -- your readers will thank you for it.

 

6. It''s Optimized

 

While writing from the heart and the head are both essential to high-quality content, so, too, is writing for search engines. Today, the best content on the web is optimized for SEO.

 

Here are a few ways to do this in the content you create:

• Include target keywords throughout your copy, including in your titles, meta-descriptions and content tags
• Add compelling calls to action to the end of each post
• Use high-quality images that are optimized with alt text
• Write engaging headlines that make readers want to click
• Streamline your page''s loading time (30 percent of web users will abandon a page that doesn''t load within six seconds)

 

Focus on Quality in 2020

 

As the world of content marketing has become more competitive, the importance of quality has increased tenfold.

 

Today, it''s not enough to just publish content; you also need to ensure the content you''re putting out is relevant, high-quality and attractive to your users. With so much high-quality content out there on the web, you can''t afford to come in with anything less than your best showing.

 

Luckily, creating quality content is easy to do. When you focus on the reader''s wants, needs, and desires rather than your own, and work hard to put out the best content you''re capable of, your blog will be high-demand and upwardly mobile for years to come.

Need help on your content marketing journey? Start your 30 Day Free Trial today and find expert writers in your industry.

Sincerely,

Team Scripted

Scripted.com

+1 (866) 501-3116

?2020 Scripted, Inc. All rights reserved.

10845 Griffith Peak Dr #2, Las Vegas, NV 89135

You are receiving this email because you signed up for the Scripted Newsletter. Unsubscribe

Olivia,

 

We have recently rolled out some new features to make ordering new content easier than ever.

 

Our New Blog Ideas Feature enables all your favorite writers will continuously pitch new content ideas based on your order history and business profile.

 

We also introduced a New Company Profile Feature to help your writers with brand voice, target audience, content style, and tone.  

We have also added Reusable Content Briefs to cut down on your ordering process. This easy to use drop down menu will store your previous content briefs for you.

Finally, our New Text Editor allows you to highlight portions of your content in review so you can give your writer clear direction on what to change during a revision.

Please reach out to us with any questions you have about Scripted v8.3 and all its cool new features. Or shoot us suggestions for Scripted v8.4, which is already in development.

Sincerely,

Team Scripted

Scripted.com

Olivia,

 

This month we want to focus on content promotion. A wise man once said, "if you create great content and no one sees it, does it even exist?" Let''s not find out!

 

We''ve got a comprehensive list of blog promotion strategies from Ahrefs and in the latest episode of The Scripted Podcast we talk with writer Brian Penny about content promotion best practices.  

 

Finally, we talk with Scripted writer and Renaissance Woman Michelle H. Michelle tells us about her writing work, her passions (bugs and motorcycles!), and her experience as an African American woman (and grandmother of 9!) through out her career and what the recent protests for George Floyd have meant to her and her family.

 

Thanks again, Michelle, for talking with us!

 

How to Promote Your Blog: 7 Fundamental Strategies

In this post from The Ahrefs Blog they break down 7 of the most effective ways to promote your blog. Some are paid efforts while others are just about putting in the work. Here are Ahrefs'' 7 Fundamental Blog Promoting Strategies:

1. Run Facebook Ads
2. Promote to Your Existing Audience
3. Create Share-worthy Content
4. Get Traffic From Google
5. Reach Out to Relevant People
6. Be Active in Relevant Communities
7. Re-purpose For Different Platforms

These may seem like obvious strategies, but in typical Ahrefs fashion they go into specific details on how to accomplish these strategies with the data to prove how they work. Give it a read below!

The Scripted Podcast: Content Promotion Episode 1

In this episode of The Scripted Podcast we sit down with Scripted writer Brian Penny to talk content promotion, evergreen vs. topical content, and content writing tools. Brian has been a professional writer for over 10 years, working as a content marketer, blogger, and ghostwriter for technology, business, money, marketing, and a variety of niche topics, such as cannabis, cryptocurrency, virtual reality, and more. Listen below!

Writer Spotlight: Michelle H.

In this month''s Writer Spotlight, we talk with Scripted writer Michelle H. Michelle is an entomologist, finance Ph.D, mother, grandmother, motorcycle enthusiast and has been a top writer on Scripted for over 6 years.

 

We discuss freelance writing, what she''s experienced as an African American woman in her career and what the recent protests for George Floyd and the Black Lives Matter movement means to her. In addition, Michelle shares some great advice for new writers trying to break into the business. 

 

As always, we hope you found this newsletter helpful and please don''t hesitate to reach out to us with any questions your may have about Scripted''s services or content marketing.

 

Stay safe,

Team Scripted

Scripted.com

1.866.501.3116

Olivia,

 

 

This month we want to talk about SEO. Particularly writing for SEO in 2020, what the creation process looks like, and how SEO can help businesses weather an economic downturn.

 

We have a great post from Ahrefs with 12 Tips for Improving Your SEO Copywriting. 

Uproer founder and CEO, Griffin Roer, joins The Scripted Podcast to talk SEO Strategies in 2020. And finally, Moz provides us with advice on How to Stay Creative with an SEO-Driven Content Strategy.

SEO Copywriting: 12 Easy Tips For Better Content & Higher Rankings

We love Ahrefs here at Scripted and their blog never disappoints in giving great advice backed by the best data in the industry. In this post they go over these 12 Tips for Better SEO copywriting: 

 

1. Match the four Cs of search intent
2. Create the best content by analyzing the top-ranking pages
3. Build 'linking triggers' in your content
4. Use the ASMR formula to make consuming your content effortless
5. Pull your readers in with the PAS formula
6. Improve the reading experience with a table of contents
7. Boost your CTR with these three title tag 'hacks'
8. Write like Hemingway
9. Improve engagement with the 'Inverted Pyramid' method
10. Add 'open loops'
11. Write in your audience's language
12. Use CTAs to move readers down your marketing funnel

The Scripted Podcast: SEO in 2020 Episode 1

In this episode of The Scripted Podcast we sit down with Griffin Roer, founder and CEO of the marketing agency Uproer, to discuss SEO in 2020. Uproer is an agency that partners with many e-commerce and SaaS companies giving Griffin a unique perspective on building SEO strategies for his clients and what it takes to execute those strategies with high-quality content.

How to Stay Creative with an SEO-driven Content Strategy

We love data-driven content and producing engaging, original content is the best way to grow your audience. That balance can be difficult to maintain in the long-term. Here, Caroline Forsey discusses how she''s been able to walk that line with her content. A great read for any content creator!

 

We hope you found this newsletter helpful and please don''t hesitate to reach out to us with any questions your may have about Scripted or content marketing.

 

Stay safe,

Team Scripted

Scripted.com

1.866.501.3116

Olivia,

 

We all answer to someone. And as marketers it''s often our client or our CEO that we must convince of a certain strategy.  It''s not enough that we know the company should be blogging more or investing in content strategy, we must prove it.

 

So let''s do just that.

 

Here are 23 Stats to Convince a CEO (or Client) That You Need Content Marketing:

 

1. Visual content continues to capture reader attention, and it''s not just for the B2C market. B2B buyers respond positively to infographics, with 39% of the surveyed buyers sharing these images on their social networks.

2. Address budget concerns by pointing out 29 percent of marketers reuse content created for marketing campaigns. Repurposing content for multiple channels reduces expenses.

 

3. Videos and images generate higher click through rates than text-only content sources, with a 13 percent increase.

4. Branded content tools are another growing content marketing trend. Branded tools utilize channels beyond social media and blogs to increase content marketing reach. 47 percent of B2C marketers implement branded tools in their content strategy.

5. Video creation is another rapidly growing area in content marketing as platforms such as Facebook encourage video uploading on its platform. 50 percent of Facebook users watch a minimum of one video daily on the website.

 

6. Content marketing statistics show that variety helps brands reach a wide audience. A dozen content types provides different formats and lengths tailored to various audiences and platforms. 78 percent of companies put white papers to work as part of their content marketing strategy, while 73 percent use case studies. Other content types include webinars, podcasts, assessments, and interactive presentations.

7. B2B content isn''t always about long-form presentations, white papers, and other lengthy content formats. In fact, 95 percent of buyers showed a strong preference for shorter form content.

8. Mobile content marketing is another rising trend brands can get an early start on. 40 percent of shoppers are looking through an average of three shopping channels prior to making a purchasing decision. Providing quality content with an omnichannel strategy helps create qualified leads and informed consumers throughout the purchasing process.

9. Content distribution channels are an important aspect of content marketing strategy, helping brands identify the best channels to deliver their messages. For example, in B2B 94 percent of marketers use LinkedIn as one of their distribution channels.

10. Content provides meaningful or educational content for its audience. When content is approached with a usefulness-first style, it creates a favorable impression on 67 percent of executives.

11. Involvement by C-level executives helps drive the content marketing strategy with the overall company vision. 65 percent of companies have direct executive involvement with their content marketing strategies.

 

12. Content marketing costs an average of 62 percent less than a comparable traditional advertising campaign. This cost savings can be reallocated for other business projects, or used for expanding a successful content marketing strategy.

13. The average B2B company has 13 content marketing initiatives being actively worked on as part of the overall business marketing strategy.

14. Many content marketing campaigns publish on a daily or weekly basis, providing fresh content that helps keep the audience''s attention and also helps with search engine optimization. 48 percent of B2C companies publish new content at least weekly, but often daily.

15. Content customization is another growing trend as consumers want targeted information relevant to their specific interests and needs. B2C marketers segment their audiences into an average of 4 different personas when creating content strategies to give them customized, relevant information.

16. A majority of companies get outsourced help for content marketing, reducing overhead costs incurred by these marketing initiatives. 62 percent of companies use content outsourcing for some or all of their content marketing needs to third party providers and services.

17. Word of mouth is still a major influencer on buyer behavior, but content marketing can leverage this through user generated content and customer testimonials. 97 percent of buyers trust content more when it has some form of peer review.

 

18. Content marketing educates buyers early on in the marketing funnel. Once they reach the sales department, they have specific questions leading to a sale instead of needing full education on the product. Over half of the buyers coming from inbound marketing efforts such as content marketing were somewhat knowledgeable before they reached sales.

19. Engagement between a customer and brand helps to improve customer retention and creates an emotional investment in the company. The channel most likely to lead to customer engagement is Twitter, with 73 percent of tweets receiving customer attention.

20. 42 percent of B2B marketers felt the content marketing strategies in place were effective in meeting business goals. The most effective strategies came from companies who documented their content marketing tactics.

21. Storytelling in marketing is a way for companies to show their unique selling proposition. It sets companies apart from the competition, provides customers with a way of emotionally engaging with the business, and creates brand loyalty. 61 percent of content marketers are focused on making storytelling a larger part of content marketing strategies.

 

22. Content marketing remains a cornerstone in many companies'' marketing efforts, with 69 percent of B2C companies committing to creating more content in 2015, compared to 2014 numbers.

23. More companies are increasing investment in content marketing due to overall ROI and effectiveness at meeting business goals. 55 percent of B2B companies are planning on increasing their content marketing budget.

 

When your boss or client says "Where did you get these numbers?" either lie and say you researched them yourself or click the button below to see their sources.

Need help on your content marketing journey? Start your 30 Day Free Trial today and find expert writers in your industry.

Sincerely,

Team Scripted

Scripted.com

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Hi Olivia,

 

We are thrilled to see that you're interested in getting great content with us! Check out all the different content types we offer:

 

• Blog Posts: Include top of funnel basics or technical thought leadership for your readers and future customers
• Social Media Posts: Get your fresh content to your followers and build your audience
• Product Descriptions: Turn your e-commerce store into a compelling, information-filled guide
• Website Content: Ensure every page is SEO-friendly and turn readers into customers
• E-mail Newsletters: Reach out to customers with product updates, company news, and industry leading content
• Press Releases: Get your company news out to the amplifiers in the media and engage new customers
• Video Scripts: Build your Youtube page or video advertisements with expert scripts
• Content Tune-Ups: Take an old blog post or webpage and give it new life with an optimized content tune-up
• Custom Projects: Create an original project and invite our writers to pitch to you for fresh ideas.

 

Getting started is easy. Your first order is only a click away.

Cheers,

Team Scripted

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Olivia,

 

This month we want to focus on content promotion. A wise man once said, "if you create great content and no one sees it, does it even exist?" Let''s not find out!

 

We''ve got a comprehensive list of blog promotion strategies from Ahrefs and in the latest episode of The Scripted Podcast we talk with writer Brian Penny about content promotion best practices.  

 

Finally, we talk with Scripted writer and Renaissance Woman Michelle H. Michelle tells us about her writing work, her passions (bugs and motorcycles!), and her experience as an African American woman (and grandmother of 9!) through out her career and what the recent protests for George Floyd have meant to her and her family.

 

Thanks again, Michelle, for talking with us!

 

How to Promote Your Blog: 7 Fundamental Strategies

In this post from The Ahrefs Blog they break down 7 of the most effective ways to promote your blog. Some are paid efforts while others are just about putting in the work. Here are Ahrefs'' 7 Fundamental Blog Promoting Strategies:

1. Run Facebook Ads
2. Promote to Your Existing Audience
3. Create Share-worthy Content
4. Get Traffic From Google
5. Reach Out to Relevant People
6. Be active in Relevant Communities
7. Re-purpose For Different Platforms

These may seem like obvious strategies, but in typical Ahrefs fashion they go into specific details on how to accomplish these strategies with the data to prove how they work. Give it a read below!

The Scripted Podcast: Content Promotion Episode 1

In this episode of The Scripted Podcast we sit down with Scripted writer Brian Penny to talk content promotion, evergreen vs. topical content, and content writing tools. Brian has been a professional writer for over 10 years, working as a content marketer, blogger, and ghostwriter for technology, business, money, marketing, and a variety of niche topics, such as cannabis, cryptocurrency, virtual reality, and more. Listen below!

Writer Spotlight: Michelle H.

In this month''s Writer Spotlight, we talk with Scripted writer Michelle H. Michelle is an entomologist, finance Ph.D, mother, grandmother, motorcycle enthusiast and has been a top writer on Scripted for over 6 years.

 

We discuss freelance writing, what she''s experienced as an African American woman in her career and what the recent protests for George Floyd and the Black Lives Matter movement means to her. In addition, Michelle shares some great advice for new writers trying to break into the business. 

 

As always, we hope you found this newsletter helpful and please don''t hesitate to reach out to us with any questions your may have about Scripted services or content marketing.

 

Stay safe,

Team Scripted

Scripted.com

1.866.501.3116

Olivia,

 

Frankly, your success in content marketing will be defined by your content cadence. We love stories of wit, skill and strength beating odds, but the reality is that success in life is largely determined by perseverance, and the same applies to content marketing.

 

Why is Content Cadence Important?

 

If you blog every day, you will succeed at content marketing. If you blog once a month, you odds of success drop dramatically. It''s really as simple as that. The one caveat to that is higher quality content will be more forgiving of a less frequent content cadence. 

 

Scripted Note: Scripted writers are all vetted for quality, with only the top 2% of writers making it through the extensive vetting process. Every writer is continually scored based on the latest feedback they receive from their Scripted clients, so you can choose from the strongest writers that fit your industry-specific needs.

 

Still, whether using Scripted or writing high quality content yourself, we tend to recommend a minimum content cadence of once per week.

 

How Should Content be Budgeted?

 

It''s important to remember that the budget equation for content is fundamentally different than the one for ads or traditional paid channels. Publishing content is a bit like building a home, whereas advertising is more like renting. Content is expensive upfront, but you reap the benefits forever at no additional cost.

 

And similar to a home (in a healthy real estate market), the value builds on itself. The reason a lot of people don''t succeed at content marketing is because building a home takes more time and upfront resources than finding an apartment to rent on Craigslist. But you''ve made the long-term, business-savvy decision to invest in internet real estate.

 

Building Your Content Calendar

 

Now that we''ve determined your cadence, let''s set up your content calendar. You don''t need anything fancy for this, a spreadsheet will suffice.

 

Let''s plan out the next two months. Here are some insights on what makes a shareable headline to help you get in front of more readers, and don''t forget to include the keyword you''re targeting.

Once you''ve converted your high-opportunity keywords to engaging, keyword-targeted, share-worthy titles, schedule a date for each. The soonest date should be at least one month out, to give yourself time to learn the process and buffer for any revisions you may want.

 

Remember, you want to aim for at least one post per week, so you should produce eight or more titles to cover the next two months and space them out accordingly. Now you can place an order for each title, with its respective deadline:

 

Order Your Next Blog Post Now

 Action Steps:

1. Based on your budget, determine your content cadence. 
2. Create effective headlines for at least eight of your high-opportunity keywords and set a deadline for each beginning at least a month out.

Need help creating your content calendar? Sign up for Scripted Cruise Control for a fully managed account.

Sincerely,

Team Scripted

Scripted.com

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Olivia,

 

Content can become outdated quickly - which is why it''s important to not only produce fresh content, but update old content as well.

 

Spring cleaning doesn''t have to be limited to your home or office -- it can apply to your company''s blog as well! Weeding out out-of-date blog content, refreshing your most popular posts and adding new supporting data to old posts are all great ways to save time by repurposing content. And what better time to do it than spring?

 

Revisit SEO Rules

 

Unfortunately for marketers, Google''s algorithm is forever in flux. This is why you should take a day to review the most recent changes and update your blog accordingly. You may want to select new keywords, edit titles or elaborate on certain posts to strengthen their quality.

 

SEORoundtable does a good job of summarizing Google''s latest algorithm updates.

 

Assess Your Branding

 

If your blog has been around for a while, you may have some old content that no longer resonates with who you are today. This might include content that is too far off topic or content that contains the wrong tone.

 

Go ahead and edit or remove old content that could potentially create confusion or contradiction within your brand. Remember that older posts can still appear in search results, so make sure this content gives customers an accurate first impression.

 

If you haven''t already, connect your site to Google Search Console to get your index report.

 

Repurpose With a Purpose

We''ve all heard the phrase, "out with the old and in with the new." But instead of replacing the old content with the new, you could also repurpose it. This is particularly useful if your team has had trouble drumming up new ideas for content.

 

Consider your new readers, who have probably never read your older posts. Put a new spin on an old post by shifting the main focus slightly, addressing new data and trends or providing any new insights you''ve gained. Then, produce a new post that gives some fresh perspective on the same topic.

 

Additional Decluttering Ideas

Aside from updated content, your blog may be in need of some complementary changes to streamline user experience and freshen up your design.

 

Have your web designer scan through your blog for things like unused widgets or plugins, oversized files, dead links and spam comments. Anything that could make your blog appear cluttered or neglected should be tossed out.

Once your team has carefully browsed through to ensure accurate, tidy and engaging content, you''ll have the peace of mind to continue moving your blog in the direction of growth.

Need help with your next content project? Reach out to us and we will match you with expert writers in your industry. 

 

Sincerely,

Team Scripted

Scripted.com

1.866.501.3116

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10845 Griffith Peak Dr #2, Las Vegas, NV 89135

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Olivia,

 

Creating content around certain keywords without a goal is a bit like throwing darts without a dartboard. Where do you aim? How do you know if you''re headed in the right direction? How do you know if you''re doing well?

 

Your Goal Determines Your Direction

 

For any given piece of content, it''s worth determining upfront the goal you''re trying to achieve, as that will inform how the piece is written and promoted.

 

For example, let''s say we run a business called Nate''s Nice Tea selling bottled green tea online. If we''re trying to achieve Growth & Awareness, the title of a blog post might be "The 10 Best Bottled Green Tea Brands", and we could promote it by asking competitors (who are included in our top 10 list) to share a link.

 

However, if we''re trying to achieve Conversions & Sales, the title might be "Where to Buy Bottled Green Tea", and we could promote it via bloggers and influencers in the tea, health, and wellness communities.

 

The Right Metrics for Your Goal

 

To give ourselves a target, we''re going to start by determining a goal and the metrics we''ll use to measure performance toward that goal. There are a number of ways to measure content performance, and the ideal metrics depend on our goal. 

 

Frankly, all the goals (and by extension, all the metrics) are important. And weighing them against each other is more art than science. As a guideline, consider the stage of your business and what would drive the most business growth.

 

Ask yourself:

• Are you just starting out and need to increase awareness?
• Do you want people to interact more with your site and share with friends?
• Or do you have plenty of traffic and want to maximize conversions?

 

Nate''s Nice Tea is still in the early stages. We have an e-commerce store up and running, and we have a few sales per day, which is awesome considering we don''t have that much traffic yet - maybe 50 hits per day. Our goal here is definitely Growth & Awareness.

 

Sure, we want the other stuff too: more interaction, more social shares, more conversions. But think of these three broad goals as existing on a pyramid, where Growth & Awareness is the foundation, Engagement & Social Proof is the next level up, and Conversion & Sales is the crown. 

 

Even if you already have a small pyramid with all three levels, you can''t increase the size of the crown or the middle level without first building the foundation. As the foundation grows (traffic), the levels above (engagement, conversions) have more room to grow as well, building your business pyramid ever larger.

 

So, for Nate''s Nice Tea, we would focus on expanding our foundation, Growth & Awareness. Until we''ve expanded our foundation enough, we''ll ignore the other goals.

 

"People think focus means saying yes to the thing you''ve got to focus on. But that''s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully." -Steve Jobs, Apple WWDC, 1997

 

Action Steps

 

1. Choose the one goal that will impact your business the most
2. Note the metrics that go along with that goal
3. Forget the other goals for now

Need help on your content marketing journey? Start your 30 Day Free Trial today and find expert writers in your industry.

Sincerely,

Team Scripted

Scripted.com

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Olivia,

 

Welcome to midsummer! We think? It''s hard to know anymore.

 

Anyway! This month we want to talk about Marketing Agencies & Content. Whether you''re an agency owner or you''re a business owner looking to hire an agency we''re here to help you navigate this important relationship.

 

First, The Scripted Podcast sits down with agency owner, SEO expert, and alpaca farmer Rebecca Gill to talk about the importance of having a great copywriter for your clients.

 

Next, The Salesforce Blog gives us The Small Business Owners Guide to Content Outsource. This guide gives a lot of great advice on what you need to do as a business owner to ensure you get the most from your content.

 

And finally, The Scripted Blog breaks down How Marketing Agencies Price Their Services so as a business you know what to expect when you go shopping for an agency.

 

The Scripted Podcast: Marketing Agencies & Content with guest Rebecca Gill

In this episode of The Scripted Podcast we sit down with founder and CEO of Web Savvy Marketing Rebecca Gill to talk about the important relationship between marketing agencies and content writers.

 

We discuss how to identify a great copywriter, what skills are important for an agency when hiring a copywriter, and the SEO and Content Marketing landscape in these uncertain times.

The Small Business Owner''s Guide to Outsourced Content

In this guide Salesforce gives us 13 Steps for Outsourcing Content Creation:

1. Commit to consistency.
2. Identify the audience.
3. Establish a style.
4. Determine a call to action.
5. Decide what or who to promote.
6. Think about the past, present, and future.
7. Establish a budget.
8. Search for options.
9. Provide education.
10. Test and evaluate.
11. Establish and monitor KPIs.
12. Provide feedback.
13. Don''t become complacent.

 We would add Step 14: Hire your content writers on Scripted. But hey, that''s us. 

How Marketing Agencies Price Their Services

Marketing agencies offer a myriad of services, from content strategy to content creation, social media posts, and advertising. Some of these projects are quite large in scope, covering a list of individual services. Others are much smaller and may need to be priced on an individual basis.

 

Here we break down how these services are commonly priced and the different pricing models used in the industry.

 

As always, we hope you found this newsletter helpful and please don''t hesitate to reach out to us with any questions your may have about Scripted''s services, content marketing, or SEO.

 

Stay safe,

Team Scripted

Scripted.com

1.866.501.3116

 When providing an example, be sure to have a few bullet points on why you like it. Is the content easily digestible with a number of subheaders? Does it have calls to action that feel organic? What else makes it a good example for what you''re trying to accomplish with your own content?

 

Keep in mind that examples can be as specific as a particular blog post, or as broad as a whole company''s branding and voice. Specific examples are most helpful, but letting the writer know who you view as a thought leader in your industry can be useful too.

 

Sincerely,

Team Scripted

Scripted.com

1.866.501.3116

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