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Purple Tuesday Sign Up Information

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1/29/2020

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Membership Emails

Below is a sample of the emails you can expect to receive when signed up to Purple Tuesday.

Purple Tuesday 2020 - 4 weeks ...
Purple Tuesday Shop Closes Tom...
Digital Accessibility - A nece...
Inclusive Economic & Social Re...
Purple Tuesday - Unspecified o...
Support Disabled Customer thro...
Watch Purple''s free online tu...

Get Your Customers & Employees Involved

#ThumbsUp for #PurpleTuesday

This weekend we launch our #ThumbsUp for #PurpleTuesday social media campaign so that disabled people, their families, friends and colleagues can show their support for Purple Tuesday.

We are asking the public to share their videos and photos tagging #ThumbsUp for #PurpleTuesday and we want you to get your people involved.

We have produced marketing resources to make it as easy as possible for you and your marketing teams to support Purple Tuesday.

Marketing Resources include:

Purple Tuesday frame for your social media profile picture
#ThumbsUp for #PurpleTuesday social tile
Printable poster promoting your participation in Purple Tuesday to employees and customers
Printable window poster for your colleagues and customers to show their support from home
Example social media and website communication content

Important to Note

We will be bringing together a montage of photos and videos that have been shared on social media to feature in the launch of Purple Tuesday at Piccadilly Lights on 3rd November. This is a fantastic opportunity to have your disabled customers and colleagues featured.

Purple Tuesday Marketing Toolkit

Order Your Merchandise Now

Participating organisations are able to order their Purple Tuesday merchandise including T-shirts, face shields, sashes, bags and bunting from the Purple Tuesday website.

Orders must be received by Friday 23rd October.

Order Merchandise

Thank you for your ongoing support to improving the disabled customer experience.

#ThumbsUp for #PurpleTuesday

Contact us:

Email
Info@PurpleTuesday.org.uk

Phone

01245 392 319

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Final Reminder:

The merchandise shop will close tomorrow

The merchandise shop closes tomorrow, Friday 23rd October at 5pm. Any orders received after this time will not be processed as we can not guarantee delivery to you in time for Purple Tuesday on 3rd November.

T-shirts and Tote bags are now sold out!

The remaining stock is limited so be quick to make sure you don''t miss out.

Order Merchandise

Contact us:

Email
Info@PurpleTuesday.org.uk

Phone

01245 392 319

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Digital Accessibility

A necessity in today''s crisis

Due to the current Coronavirus pandemic working from home, accessing goods and services and even socialising online has become the new norm.

But the fact is, for many disabled people, 22% of the population, fully engaging with your website and applications can be difficult or, even, impossible.

This is a hugely unsettling time for everyone but even more so for those individuals with disabilities who are simply relying on equal access online - but unfortunately this is often not the case.

To help organisations address this urgent need for digital access, Purple have partnered with digital accessibility leaders to offer a unique package that will transform the online disabled customer experience globally and because we know that budgets are extremely tight we are offering the package at a hugely discounted rate so that we only cover our delivery costs.

Purple''s Digital Accessibility Offer

Purple, and our partners are the experts in assisting businesses deliver online accessibility solutions and are offering you the following package of support during the Coronavirus Crisis:

1. Digital Diagnosis

Purple's Digital experts will undertake a user led investigation of your customer facing website with an analysis report offering practical and realistic advice on how issues can be fixed.

Our team of experts will review the;

1. Accessibility of the website for users with visual, hearing, motor or cognitive impairments

2. Website aesthetics including font, colour and imagery

3. Overall user experience

You will receive a report outlining areas of the site;

I. that are good

II. areas of easy and quick improvements

III. areas for change that are more time consuming and will require more work

IV. and recommendations for longer term adaptations.

2. Annual Subscription to ACE Toolbar

ACE is an exciting new cloud based inclusive website accessibility toolbar. The team behind ACE set out with one main goal, to make it as easy and as simple as possible for web site visitors to gain access to information in the most accessible way as possible.

A simple icon embedded on your webpage will, in one simple click give your site visitors the addition of essential features such as:

Text to Speech - Have your website content read back to your site visitors. This can be done in up to 20 different languages.
Change style and size of font making your written content more accessible.
Magnification
Translation - Allow your site visitors to access your content in their language. ACE offers translation in up to 80 different languages
EXCLUSIVE - Speech Recognition - Have your customers talk to your website with our simple, yet effective speech recognition feature. This allows visitors to speak in over 100 languages directly into your website. Live chat will be so much easier!

Not only will ACE work on your customer facing website but will also work on your Intranets as well, giving your own employees the benefits of the features listed above. If you also operate an eLearning platform then ACE may well be able to help you here as well. We are happy to discuss how your platforms can benefit from all the fantastic features ACE brings.

NB - ACE will only be provided on one URL. Additional URL's will be at additional cost.

3. Crawford Technologies AccessibilitySite - PDF Audit Report

Crawford Technologies are an award-winning, global provider of software solutions and services that help businesses and organisations optimise and improve the secure and accessible delivery, storage and presentment of their customer communications.

As part of this offer we have worked with the team at Crawford Technologies to bring some of their unequaled expertise in electronic document processing systems and applications to a wider audience.

Crawford will scan your website and evaluate all the documents found there. This accessibility scan will determine how many of your PDFs are not compliant with WCAG standards and will determine the scope of work that will be required to remedy the documents. You will receive an accessibility report grading each PDF from 0-6 with explanatory notes highlighting the issues found.

With more and more business having important information for customers in PDF format on the site this is an excellent opportunity to ensure that content is accessible.

Fee

Purple and our partners want to help ensure your website remains open for business for every visitor, because ensuring that these visitors can continue to thrive in this digitally dependent, unprecedented time is not optional - it's our moral imperative.

Only ?2,500 +VAT

Standard Fees (exclusive of VAT)

Digital Diagnosis

Small Company (1-49 employees) ?300

Medium Company (50-249 employees) ?800

Large Company (250-999 employees) ?1,000

Corporate Company (1000 +) ?1,500

ACE Annual Subscription

Education Organisation ?2,500

Public Sector Organisation ?3,500

Small / Medium Company ?5,000

Large / Corporate Company ?9,000

Crawford Technologies document accessibility services priced per project.

Contact us today and build accessibility into you website

Contact:

Charlene Overend, Head of Partnerships

coverend@wearepurple.org.uk

01245 214 027

.emailview

Inclusive Economic and Social Recovery Plans:

A Purple Perspective

There is a body of evidence showing disabled people have been disproportionately affected by Covid-19. A recent report by the ONS acknowledged disabled people have spent more time on their own and as a result, have felt more isolated.

A recent policy brief by the United Nations - A Disability Inclusive Response to Covid-19 - reinforces deepening levels of pre-existing inequalities, and exposes the extent of exclusion and need for action to deliver disability inclusion.

We know across the globe there are over one billion disabled people who remain one of the most excluded groups in our society and are among the hardest hit in this pandemic in terms of fatalities.

Emerging from such tragedy is a huge opportunity for society and for disabled people. And one solution is to ensure all economic and social recovery plans are inclusive from the outset - integrating disability principles as part of the building blocks rather than a retrofit. The focus on society and making a positive social impact has never been so 'in fashion' and a core fabric of putting things back together differently.

Economically, this is our moment to tell a worldwide audience what we have been saying for a long time. In the UK alone, the consumer spending power of 13.8 million disabled people and their families - the Purple Pound - equates to ?249 billion a year and rising at 14% per annum. The disability market is too big and important to be ignored. As businesses attempt to kick start, engage, or re-engage with their customers demonstrating inclusive credentials will become mandatory for success.

Purple believes there are three fundamental standards needed to ensure economic and social recovery plans are inclusive. They are:

Ensuring social distancing measures of the built environment are accessible for disabled employees, customers, residents and visitors.
Ensuring all digital communications, including websites, have a foundation level of accessibility in place as a minimum.
Including inclusive approaches to customer service as part of all new training programmes for staff.

These standards are not a panacea for disability inclusion but the foundation blocks for ensuring the minimum accessibility is in place, creating a platform for further ambition and development.

The Built

Environment Considerations

Applying the principles of accessibility and design to your business will not only give you the opportunity to make your location more accessible but will also help you to successfully implement social distancing measures. Applying accessible design rules to signage will ensure disabled people with physical, cognitive and sensory barriers will be able to access information. Font style, size, colour and contrast as well as language, layout and placement will ensure the information can be accessed by everyone.

Other considerations regarding your building:

Ensure accessible / disabled toilets remain open for those with disabilities only and are not included in your wider strategy to alleviate pressure on toilet access due to the impacts of social distancing and queuing.
Consider providing seating in areas where social distance queues are likely to form.
Provide disabled visitors with a Sunflower Lanyard to help identify those with hidden disabilities using your space and who may need additional support.
Ensure that Plexiglas or Perspex screens have contrasting markers to ensure they are visible to people with visual impairments or cognitive difficulties.
If implementing a 'Hot Desking' strategy to support a move to more flexible and remote working practices, you should consider the impact on employees with Autism and Asperger's who may find constant change very unsettling. Therefore consider, keeping some desks static for those employees.

Online Environment Considerations

As behaviours change people are becoming more reliant on websites for information, shopping, and communication. Websites become a gate, not gateway if they are not accessible. A quick web accessibility audit can identify improvements such as:

Ensuring the site can be navigated using a keyboard.
Ensuring you do not use block capitals unless necessary as these can be difficult to read for people who have learning difficulties or those who use screen readers.
Ensuring the correct colour contrasts are used and avoiding inaccessible combinations such as red & green, green & brown, green & blue, blue & grey, blue & purple, green & grey and green & black.
Ensuring the font style and size meet the guidelines set out.

Having an accessibility toolbar included on your website will demonstrate going the extra mile, enabling the user to add extra functionality to your website and assist navigation.

Your website should be optimised for the use of mobile and tablet devices.

Inclusive Training

for

Front Line Staff

All organisations will have some form of recovery plan and will need to refresh their customer service training for staff to make the 'new normal' work. Disability needs to be integrated into this training rather than viewed as a 'bolt-on' extra. This should cover general awareness, language and etiquette and can be as straightforward as including customers with differing impairments as case studies or examples.

One final thought......

Each recovery plan will reflect the organisation's own style of approach and priorities. The three disability standards can either be included as a standalone section or in the relevant place/s within plans. Monitoring against the standards should be an integral part of the plan's overall continuous review, but it is strongly suggested that views are elicited from both disabled staff and customers as part of any process

Mike Adams

CEO, Purple

11th June 2020

To access Purple''s disability and accessibility expertise, become a Purple Member or Partner today.

To access disability and customer services resources, register to participate in Purple Tuesday 2020.

For more information:

If you have any questions or would like to discuss how Purple can support your Inclusive Economic and Social Recovery Plans please contact:

Charlene Overend

Head of Partnerships

coverend@wearepurple.org.uk

.emailview .emailview

Dear Liam,

As we move rapidly with the Coronavirus crisis, we know it has never been more important to deliver good quality customer service for people with long-term health conditions and disabilities, many of whom will be feeling increasingly vulnerable.

Purple Tuesday is internationally recognised for promoting and enabling good customer service for people with health conditions and disabilities. It has helped over 3,000 organisations to ensure that their products and services meet their customer's needs and has supported organisations to train and guide their staff so they can serve each potential customer effectively, building brand loyalty and commitment across the widest possible base.

In these unprecedented times, Purple has re-purposed Purple Tuesday to support organisations, and their staff, in the here and now with their customer service.

Please see my message with the details about how we are responding to the below responding to the exceptional situation that we face.

[open email in browser to view the video]

Purple''s Call to Action

Use the power of the Purple Tuesday brand to communicate to your disabled customers and those with long-term health conditions your current plans and commitments at this unprecedented time
Provide your front line staff the handy tips information and guidance to deliver a good service to disabled customers and those with long-term health conditions
Ensure your online platforms are fully accessible as increasingly disabled people will be buying online

Re-purposing Purple Tuesday 2020

In response to this rapidly evolving situation, we have taken the decision to widen access to Purple Tuesday brand for the forthcoming period.

We are providing practical support, resources and materials to assist businesses and their staff immediately to provide a good customer experience whether in person, by telephone, or on-line.

Our practical package is available now. A key feature of the package is that businesses will be licensed to dual brand with Purple Tuesday, highlighting their credentials, intent and messages.

Of course, Purple is no different to all other businesses at this time as we look to support our staff and customers and adjust to what will be a 'new normal' for the coming months.

The fees that we are charging for our package has been kept as low as possible, enabling Purple to cover our costs and retain our staff - many of whom provide vital services to support disabled people. This will assist in helping us to retain our capacity and expertise and continue our critical work to support businesses once we move out of the current crisis.

Follow the link below to find an overview of the support that Purple Tuesday can offer you today to meet the needs disabled customers.

Communication & Customer Services Support Packages

Your Economic Recovery

Supporting disabled people and those with long-term health conditions and disabilities is the right thing to do. It is also a fact that it is good for your business.

This week we have seen a spike in the share price of those companies who have been explicit about their support for vulnerable customers. It will be the case that those businesses who successfully protect and maximise their market share will be the ones taking effective action now.

As we move out of the crisis, the standing and reputation of those organisations who have been able to respond fluidly to those customer needs will be in a strong position to grow as the economy recovers.

My message to you - stand by your disabled customers today and they will stand by you in the future.

Regards,

Mike Adams OBE

CEO, Purple

.emailview

Disability and Customer Service E-tutorials

Providing an excellent customer experience has never been more important for disabled people. To help organisations support their staff to deliver a good customer service, Purple has created a 7-part series of videos with practical hints, tips and examples, to bring this issue to life and help your team during this crucial time.

We have been shared these videos on social media on a daily basis over the last couple of weeks and have had some really great feedback from various people and organisations.

"At Symphony, we are totally committed to disability and found the e-tutorials produced by Purple to be brilliant, very professional and covered a range of topics that will support our staff and wider networks with their day to day work.

It is wonderful to see that despite these unsettling times, there is some positive training content coming out for all to use and share."

Leanne Broadhead, Brand Manager for inclusive kitchen brand Freedom

We have provided these videos for free as we understand the importance of ensuring disabled people are able to purchase and access the goods and services they need to help continue with day-to-day life while this pandemic continues. With this in mind, we encourage you to share these videos with your organisation, staff and wider networks to help as many people benefit from this vital disability training.

We would welcome your feedback on these videos and how they have helped your organisation.

Best wishes,

Mike Adams OBE

CEO

View Purple''s E-tutorials

.emailview

Raw Data Registration Structure Registration Form Text

Registration

Contact Number:

First name

Last name

Home address

State

---

We are committed to changing the customer experience for our disabled customers and will action at least one commitment over the next 12 months. Please tick all relevant actions:

Conduct a web accessibility audit of our website and make plans for improvements

Conduct an on-site accessibility audit of our physical space and make plans for improvements

Provide disability training opportunities for front line staff

Gather feedback from our disabled customers through customer surveys or a mystery shopping programme and make plans to act on the results

Become a Purple member � Prices from �300*

Become a Purple Partner � Prices from �6,000*

I have permission to provide the company logo to be included on Purple Tuesday�s website in recognition of our support of Purple Tuesday initiative.

I do not have permission to provide company logo, however, will liaise with relevant colleagues and will supply logo later in recognition of our support of Purple Tuesday initiative

Data Name	Data Type	Options
Contact Number:	Text Box
First name	Text Box
Last name	Text Box
Email	Text Box
Home address	Text Box
State	Text Box
	tel
	dropdown	---
	dropdown	---
	dropdown	---
	dropdown	---
	checklist	We are committed to changing the customer experience for our disabled customers and will action at least one commitment over the next 12 months. Please tick all relevant actions:
	checklist	Conduct a web accessibility audit of our website and make plans for improvements
	checklist	Conduct an on-site accessibility audit of our physical space and make plans for improvements
	checklist	Provide disability training opportunities for front line staff
	checklist	Gather feedback from our disabled customers through customer surveys or a mystery shopping programme and make plans to act on the results
	checklist	Become a Purple member � Prices from �300*
	checklist	Become a Purple Partner � Prices from �6,000*
	file
	checklist
	checklist	I have permission to provide the company logo to be included on Purple Tuesday�s website in recognition of our support of Purple Tuesday initiative.
	checklist	I do not have permission to provide company logo, however, will liaise with relevant colleagues and will supply logo later in recognition of our support of Purple Tuesday initiative

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Start Searching Today!

Purple Tuesday Sign Up Information

Email Address

Your Name

Your Address

Post-Registration Data

Validation

Membership Emails

Get Your Customers & Employees Involved

Final Reminder:

The merchandise shop will close tomorrow

1. Digital Diagnosis

Fee

Standard Fees (exclusive of VAT)

Inclusive Economic and Social Recovery Plans:

A Purple Perspective

The Built

Environment Considerations

Online Environment Considerations

Inclusive Training

for

Front Line Staff

For more information:

Purple''s Call to Action

Re-purposing Purple Tuesday 2020

Your Economic Recovery

Disability and Customer Service E-tutorials

Comments about purpletuesday

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