omeda Sign Up Information

Register for the Omeda Webinar

on How Brief Media Is Using Data to Increase Revenue

SPEAKERS:

  . Hayat Ali-Ghoneim, Client Success Manager at Omeda

  . Natalie Williams, Chief Operating Officer at Brief Media

LEARN ABOUT:

  . Website gating model strategy and implementation

  . How to leverage the data gathered through gating

  . How to market this data to advertisers

Visit our webinar page for past recordings and resources and information on upcoming webinars!

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Omeda Adds a Consent Management Platform to Their Suite of Offerings

The CMP Solution Creates Further Consent Options for Brands to Comply with Data Privacy Laws

Omeda, the industry's leading audience relationship management platform, announced the release of their latest offering, Omeda's Consent Management Platform (CMP). The new CMP solution allows users to easily gain consent and manage audience preferences for their data. Working in conjunction with Omeda's Customer Data Platform, the new tool integrates seamlessly with the rest of your MarTech stack to provide accountable data management in real time.

 

James Capo, Omeda's Chief Revenue Officer, notes, "Creating and integrating our Consent Management Platform into our existing suite of offerings was an easy decision. Our platform is already situated to not only identify known vs. unknown customers, but to truly understand and create a full picture for each individual customer. Attaching consent preferences to each of these profiles was a logical next step for Omeda as your audience data is at the core of all our tools."

 

Omeda's CMP has a variety of features and capabilities. With a preset process and standard data organization already in place, the tool automates proper permissioning based off each customer profile. CMP users can provide their audience with information needed to make informed consent decisions, by customizing cookie categories and descriptions. Omeda's Cookie Library can also be leveraged so that commonly used cookies are correctly categorized. As time passes, customers' preferences are respected, and modification of their consent decisions can be easily executed.

 

In a time where data privacy is more important than ever before, the Omeda CMP is here to provide simplicity, guidance, and solutions for all your consent management needs.

 

For more information about the CMP, visit Omeda''s CMP webpage. If you would like to talk to someone at Omeda about using the CMP, email sales@omeda.com.

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Omeda''s Q2 2020

Email Engagement Report Is Here

Happy Friday! The Q2 2020 Omeda Email Engagement Report is here. This quarter, we expanded our client list for additional reporting. Take a look at how recipients'' behavior changed from Q1 to Q2 2020. Explore the engagement numbers for eNewsletter, Third Party and Digital Alert emails. 

If you''re interested in other reports or seeing past quarters'' email data, you can find all Omeda''s reports on our Research page.

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October 9th Release Preview

We have updated the way we are introducing releases for the Omeda Platform. This email refers to the October 9, 2020 Release and offers a preview of upcoming new features and enhancements scheduled to go live this Friday. The new releases will continue to occur every three weeks and include enhancements for all of our solutions.

AUDIENCE BUILDER

Additional Olytics Fields Available for Output

Users will now be able to output the following Olytics fields: Referring Domain, Browser, ISP, IP Region Code, IP Region, IP country Code, IP Country, IP Zip/Postal Code, IP City. This information can help to provide insight on the physical location of Newsletter Subscribers that do not have other address information.

 

Tool Tip for "Most Recent Engagement"

A Tool Tip has been added to the Most Recent Engagement field, reminding users that even the email engagement selection is based on Customer ID.

AUDIENCE SEARCH

Deleted Records Can Be Anonymized

Users will now be able to anonymize deleted records. As part of GDPR compliance, this has been added so any subscriber can be removed from the Omeda database, regardless of their records status.

DATA LOADER

Keywords on Data Loader Templates

Users can now set Keywords at the template level that will append to files when the template is applied. The user can choose to remove them or add to them if desired when uploading the file.

FORM BUILDER

Update to the Email Confirmation Setup UI

The Confirmation Email set up screen in the Form Builder UI has been updated for clarity. The verbiage "Please use @subscriptionconfirmation.com" has been removed and replaced with only "@subscriptionconfirmation.com". 

ODYSSEY

Audience Suppression in Odyssey

Similar to the Email Builder functionality, Audience Builder queries or external files can now be loaded to the Audience element within Odyssey and used as suppression sources for the voyage audience.

 

Add Triggered Condition Support to Filter

The Filter element within Odyssey voyages can now use Triggered Conditions to advance passengers within the voyage. This means that the element will check the passengers against the Filter query at a user-defined frequency, and move the passengers forward only after the filter criteria is met.

 

Allow Users to Change Merge Variable Defaults

Within the Email element, there is a new "Merge Variable Defaults" pleat available. Default values for merge variables used in the content of the email can now be specified within this pleat.

WEB SERVICES / API

Customer Look Up by Email API to Include Hashed Email Look up

The Customer Look By Email Address API has been updated to allow for a look up by "hashed email address".

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? 2020 Omeda - All rights reserved

VERSION 20.8

Omeda Release Notes cover all the latest updates and installments to the Omeda portal. New releases occur every three weeks and can include enhancements for any of our solutions.

AUDIENCE BUILDER

Notification When Profile Refresh is Complete

When a user initiates a manual Profile Refresh, a pop up notification will alert them upon the completion.

 

Updated Outputs to Allow the Option for Most Recent Active Order Information
Users will now have the ability to output the "Most Recent Active" order for paid records. Previously, users only had the option to Output All orders or Output Current orders. This new option will return a single order, that is the most recent order in the status or Active, Pending or Graced.

 

Product Membership: Active Only Version

Within the Product Membership skittle, users will now have the option to limit the results by Active memberships.

DATA LOADER

Addition of the Data Loader Tracking ID to Confirmation Emails

The Data Loader Tracking Code has been added to the confirmation email received for the following situations: completes successfully, completes successfully but with errors, files that fail for excessive errors and files that fail on preparing. This will allow the user to be able to quickly find the desired file in the UI.

 

Create a Data Loader Template from a File Header

Users will now have the ability to create a template based on the header of a file. This can be handy with FTP setups, as many times an example file is provided to aid in setup. In the Templates section, there is a new option in "Create New Mapping" to allow a file as part of the setup. This gives the user the option to select a file, but only the Header will be utilized.

 

Data Loader - Distinct Template Name

When users create Templates, the names will now be required to be unique. If a user attempts to create a Template using a name that already exists in the Database, a pop up will force the user to change the name.

 

Data Loader Validation Rules: Order Change and Added Descriptions

Descriptions have been added for the following validation rules in Data Loader: "Process non-match as add" and "Incoming name matches existing customer id". We have also moved the "Process non-match as add" to be under "Customer Matching Lookup: Name + Phone number" to help client users avoid missing this when processing files.

 

Data Loader Will Auto Assign State Code

When a record processes (through Data Loader) without state information, but has a valid US country code and zip code, the state code will be populated based on the state that the zip code resides in.

 

Validate Settings Step with Mapped Data Loader Fields

Validation Rules are shown or hidden based on what fields the user has mapped in the General Mapping Step. The user must map at least one of the linked fields for a Validation Rule to be available in the Settings Step.

FORM BUILDER

Test Submissions from Form Builder Will Auto-Process 

Transactions from Form Builder test forms will now be processed immediately regardless of whether "Run Process Immediately" is checked on the setup page. This allows users to QC these test records without having to change the functionality of the form or wait for the processor to be manually run.

 

Change All References from Dragon to Form Builder

The Form Builder UI has had all references to Dragon removed to align with the product branding.

ODYSSEY

Enable Visibility to Link Tracking in Odyssey

The Link Tracking settings for links included in Email Elements can now be reviewed and modified in Odyssey.

USER EXPERIENCE

Update Reports Page Verbiage

Within the Reports and Analytics UI, the following name changes have occurred. Circulation Reports has been renamed to Audience Reports; Olytics Reports has been renamed to Web Behavior Reports; and Omail Reports has been renamed to Email Reports.

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Omeda and Ignite Technologies Announce Agreement to Transition Knowledge Marketing Customers to Omeda

Ignite Selects Omeda as Best Choice to Service and Extend Unique Group of Customers

 

Omeda, the industry leader in enterprise audience relationship management and activation, and Ignite Technologies, the leader in Enterprise Performance Acceleration, announced today that Ignite will transition Knowledge Marketing (KM) clients to Omeda's platform.

 

Ignite and Omeda will work closely together in the coming weeks to affect a smooth and seamless transition for KM customers to Omeda''s full platform suite of data management, subscription management, marketing automation, and customer data platform (CDP) capabilities. Omeda's platform provides Knowledge Marketing customers with a true 360-degree view of their audience and activation channels across email, social, display, and on-site targeting.

 

"We're excited to work with Ignite's KM clients to provide the capabilities of our leading audience management platform," said Aaron Oberman, CEO, Omeda. "Omeda's platform can immediately help KM clients capitalize on their customers' audience data and execute all activation efforts under a single platform. While there are many point solutions in the market, Omeda's end-to-end platform provides our clients with an actionable marketing database designed to drive engagement and revenue."

 

 "As the first real-time audience platform that provides a 360-degree view of all audience data, Omeda will help KM customers optimize how customer data is used to drive their business," said Davin Cushman, CEO, Ignite Technologies. "This is a fantastic opportunity for Ignite Knowledge Marketing customers. We're pleased to work with the recognized audience management experts at Omeda, and we believe this transfer is indicative of Ignite''s long-standing commitment to 100% customer success."

 

With 120 clients in the media and publishing industry and 40 years in the industry, Omeda has established itself as a premium software and technology provider, managing 110 million B2B audience records, sending 4.5 billion emails per year, and tracking 30 million website users on a monthly basis. By simplifying the MarTech stack, Omeda client's benefit from a combined CDP and marketing automation platform with a fully governed, compliant database built to activate and monetize their audience.

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Register for the Omeda Webinar

Creating a White Paper Download Form for

Lead Generation

SPEAKERS:

  . Nicole Backaus, Client Success Director at Omeda

LEARN HOW TO:

  . Set up the web form

  . Clone the web form for subsequent efforts

  . Query the data results

  . Automate your leads 

Visit our webinar page for past recordings and resources and information on upcoming webinars!

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? 2020 Omeda - All rights reserved

Omeda Acquires Creative Data Services

 CEO Jeff Heine and team to join Omeda as clients transition to the Omeda platform

Clients & Partners,

 

Omeda, the industry leader in enterprise audience relationship management and activation announced that they have acquired Creative Data Services (CDS) from owner and CEO Jeff Heine.

 

Current CDS clients will transition to the Omeda platform in the coming weeks with the full support of both the Omeda and CDS teams. As part of the acquisition, CDS owner and CEO Jeff Heine will join Omeda as SVP, Small Publishing to continue his focus on serving niche media companies across B2B, city, and regional publishers.

 

"We are excited to welcome Jeff and all CDS clients to the Omeda family," said Aaron Oberman, CEO, Omeda. "For the past several years, Omeda has successfully worked with many enterprise media companies but our platform is purpose built for publishers of every size. We are thrilled to have Jeff and team expand our ability to continue to work with small publishers."

 

In addition to Jeff Heine, other key staff members joining the Omeda team include John Kalomiris and Jim Wessel, both of whom will be joining Omeda's Client Success Team, which partners with clients to help monetize their data, grow their audience, and launch new products.

 

Former CEO of CDS and now SVP, Small Publishing at Omeda, Jeff Heine, expressed "We are eager to bring Omeda's seamless technology platform to CDS customers. With the Omeda suite of solutions, we can expand our services and bring more than just traditional fulfillment to these publishers. Combing the hands-on support that CDS offers with the advanced technology from Omeda is a win for everyone."

 

"With the ever growing list of Marketing Technology solutions, many smaller publishers have been under the false impression that you need to be a big company to be able to properly utilize and monetize more advanced technologies, which simply isn't the case," said Tony Napoleone, VP of Client Experience at Omeda. "We are excited to bring scalable, multi-channel activation and engagement tools to all of our clients that they can quickly and easily launch to drive audience and revenue".

 

Now with over 150 clients in the media and publishing industry combined with 40 years of industry experience, Omeda has established itself as a premium software and technology provider. By simplifying the MarTech stack, Omeda client's benefit from a combined CDP and marketing automation platform with a fully governed, compliant database built to activate and monetize their audience. 

 

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Register for Tomorrow''s Omeda Webinar

on How Brief Media Is Using Data to Increase Revenue

SPEAKERS:

  . Hayat Ali-Ghoneim, Client Success Manager at Omeda

  . Natalie Williams, Chief Operating Officer at Brief Media

LEARN ABOUT:

  . Website gating model strategy and implementation

  . How to leverage the data gathered through gating

  . How to market this data to advertisers

Visit our webinar page for past recordings and resources and information on upcoming webinars!

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? 2020 Omeda - All rights reserved

Adjusted Hours of Operation

 

In order to celebrate the holiday weekend, we have adjusted our office hours. The modifications include:

 

     Closing early on Thursday, July 2nd at 2:00 PM CT

     Closed for the full day of Friday, July 3rd

 

We will resume regular business hours on Monday, July 6, 2020. During this time, all applications will be available to our clients. Please call 1-800-791-6554 if you encounter any problems while the office is closed. Enjoy the holiday with your family and friends!

 

Your Friends at Omeda

 

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? 2020 Omeda - All rights reserved

Preview for Version 20.13

We have updated the way we are introducing releases for the Omeda Platform. This V20.13 Release email offers a preview of upcoming new features and enhancements scheduled to go live with the September 18th production release. The new releases will continue to occur every three weeks and include enhancements for all of our solutions.

AUDIENCE BUILDER

Active Product Membership Tool Tip

A Tool Tip has been added to the "Active" Product Membership field alerting users to the classes included for each product membership type.

 

Skittle for Olytics "Page Title" for Audience Builder

A new Text Search Skittle has been added under the Olytics section called "Page Title". This allows the user to search on the Page Title, provided that data is present in the field. It is recommended that a minimum of 5 characters, including a wild card, are used to perform the search.

Allow Multiple Element Selections for the Same Voyage 

Within the Audience Builder UI, users can select to include or exclude multiple Odyssey elements individually. The "Or" and "And" options have been added to this section allowing the ability to see customer visits for All or Any of the selections. In order to accomplish this previously, complicated multi-group queries had to be built.

DATA LOADER

Updates to Edit Mapping General Setup Step of Templates

The Settings screen in Data Loader has been updated to include a Status Toggle on the Template view. Data source has been removed from General Mapping to the Updated Settings Screen. A Default Promo Code has been added to the Settings screen for File Mapping.

 

Mandatory Tracking for FTP Site Activation

To avoid confusion, a new requirement for activating an FTP site is to have tracking set up. If a user attempts to activate an FTP site without tracking in place, an alert will be triggered stating that this site cannot be activated. If a user removes the tracking from an active FTP site, the site will be reset to inactive.

EMAIL BUILDER

Column Added to Email Builder Search Screen to Denote if Sent Through Odyssey or Email Builder

In the Email Builder Search UI, a new column has been added allowing users to quickly identify if a deployment was sent through Email Builder or Odyssey.

 

Search Options in Email Builder - Include Odyssey in the ''All'' Selection

The "All Except On Demand Send API" option in the drop down for Sent has has been updated to include Odyssey sends.

 

References to "OnQ" in Email Builder Updated to Audience Builder

References to "OnQ" in Email Builder have been corrected to Audience Builder or AB where space might be limited.

FORM BUILDER

Allow Form Builder to Maintain Auto Renew Status

A new function in Form Builder allows a Form to display if a paid subscriber''s active subscription has auto renew enabled, and allow that user to disable the Auto Renew if desired.

 

Allow Client Users to See but Not Change ''Process Immediately''

External users will now have the "Run Processor Immediately" option as a read only field. This will allow client users access to this information without having to contact an internal user.

INTEGRATIONS

Facebook - Pause / Resume List Options

The ability to Pause and Resume (a paused) Facebook job has been added to the Facebook Ad Manager Integration UI. This will allow a user to stop the audience push to Facebook.

ODYSSEY

Allow User to "Refresh Count" of a Query from the Saved Query List

An Audience Builder audience source can now be refreshed by the user within Odyssey. This allows the user to review the most up-to-date audience count for their voyage.

OLYTICS

Add Sales Product Type as Part of the Manage Assigned Product List

Products with the type "Sales Product" can now be used as Assigned Products for metering.

 

Personalization and Metering to Target Olytics.Fire Values

Sites can now be targeted to display Personalizations or Meter messages based on olytics.fire parameters that are stored on the page.

 

Metering - Allow Inline Personalization Type

Meter messages can now block inline HTML content. This will allow specific content within a site to be blocked after a site user meets a triggering visit count.

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? 2020 Omeda - All rights reserved

Register Today for the "OX4"

Product Review and Roadmap

AGENDA:

  . Product review and demo from the last 12 months

  . What is coming next?

  . Product roadmap

SPEAKERS:

  . James Capo, Chief Revenue Officer at Omeda

  . Tony Napoleone, VP, Client Success at Omeda

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Email Phishing Attempt

Clients & Partners,

 

At 11:54am central daylight time today, one of our user's email accounts began sending out phishing emails via Outlook asking recipients to click through to download a pdf. This email was from "Maritza Couch".

 

Please DO NOT open/click these emails, they should be deleted immediately.

 

In most cases there were two emails - both an initial email with a link to a pdf as well as a follow-up text email asking the recipeint to review and login. Some recipients received the same set of emails multiple times.

 

Omeda's systems team is still investigating and will follow up with a more comprehensive incident report when that is available. Please note this did not impact Omeda's Email Builder (Omail) or Odyssey.

 

More info to follow.

Sincerely,
The Omeda Team

privacy@omeda.com

 

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Activate, Omeda''s eNewsletter, is created to cover industry news, product updates,
& best practices. This week''s highlights:

• Taking a Look at the Longevity of Your Audience 
• Did You Know: You Can Locate Your Unique OID Key in the Omeda Portal in Order to Add Olytics Script to Your Site?
• 5 Ways to Start Podcasting
• October 9th Release Notes
• Omeda Newsstand - Current Thought-Provoking Articles We''ve Been Reading

Taking a Look at the Longevity of Your Audience 

Omeda Blog

There are many ways to grow your audience. One key factor to consider when working towards growth is the longevity of your audience. Are your audience members staying active and engaged? Where can you look and what analysis can be done to expand your audience?

Did You Know: You Can Locate Your Unique OID Key in the Omeda Portal in Order to Add Olytics Script to Your Site?

Omeda Platform

Did you know that through the Omeda portal you can locate your unique OID key? After finding your specific ID, you are then able to add the script to your website to start campaign efforts to better know your audience. Begin converting unknown to known and trigger tailored personalizations and meters! Review the steps in the Knowledge Base to get started.

5 Ways to Start Podcasting

Omeda Blog

As we continue to look for ways to digitally and virtually engage our current audience members and to attract new subscribers, thinking outside the box and trying new initiatives is essential. Podcasting is as popular as ever, yet most publications do not consider the medium to be something they should execute. Explore 5 easy ways to implement a podcast for your brands to attract your audience members and drive revenue.

October 9th Release Notes

Release Notes

In the October 9th release, we had a lot of updates across our tools. This included modifications to Audience Builder, Audience Search, Data Loader, Form Builder, Odyssey, and Web Services/API. Click to view the full review below and read about the updates in more detail.

Omeda Newsstand: Featured Articles from Across the Industry

Industry News Outlets

Digiday: Publishers and Ad Tech Vendors Find Google's New 'Limited Ads' Feature to Be, Well, Limited

MediaPost: ''GQ'' Teams With NBA Star On First Guest-Curated Product Box

Adweek: How to Leverage Nostalgia-Based Marketing in a Coronavirus World

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Register for the Omeda Webinar

The Importance of

Welcome Series Campaigns

SPEAKERS:

  . Hayat Ali-Ghoneim, Client Success Manager at Omeda

LEARN ABOUT:

  . Things to consider before putting a welcome series together

  . How to build queries used for a welcome series 

  . Odyssey template ideas for a welcome series

Visit our webinar page for past recordings and resources and information on upcoming webinars!

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? 2020 Omeda - All rights reserved

Register for the Omeda Webinar

Metering - Why and How to Meter

SPEAKERS:

  . Nicole Backaus, Client Success Director at Omeda
  . Ray Provencio, Client Success Director at Omeda

LEARN ABOUT:

  . Questions you should ask before creating a meter

  . Building your meter series

  . How to measure your results

Visit our webinar page for past recordings and resources and information on upcoming webinars!

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? 2020 Omeda - All rights reserved

Register for the Omeda Webinar

Creating a White Paper Download Form for

Lead Generation

SPEAKERS:

  . Nicole Backaus, Client Success Director at Omeda

LEARN HOW TO:

  . Set up the web form

  . Clone the web form for subsequent efforts

  . Query the data results

  . Automate your leads 

Visit our webinar page for past recordings and resources and information on upcoming webinars!

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? 2020 Omeda - All rights reserved

Last Chance to Register for the

"OX4" Product Review and Roadmap

AGENDA:

  . Product review and demo from the last 12 months

  . What is coming next?

  . Product roadmap

SPEAKERS:

  . James Capo, Chief Revenue Officer at Omeda

  . Tony Napoleone, VP, Client Success at Omeda

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? 2020 Omeda - All rights reserved

Explore Our Q1 2020 Email Engagement Stats

The first Omeda Email Engagement Report of 2020 is here. Take a look at the engagement numbers of some of our largest client senders for eNewsletter, Third Party and Digital Alert emails. We hope this will help give you a sense of how your email campaigns are performing within the industry.

If you''re interested in other reports or seeing past quarters'' email data, you can find all Omeda''s reports on our Research page.

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Don''t Forget to Register for the

"OX4" Product Review and Roadmap

AGENDA:

  . Product review and demo from the last 12 months

  . What is coming next?

  . Product roadmap

SPEAKERS:

  . James Capo, Chief Revenue Officer at Omeda

  . Tony Napoleone, VP, Client Success at Omeda

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? 2020 Omeda - All rights reserved

VERSION 20.10

Omeda Release Notes cover all the latest updates and installments to the Omeda portal. New releases occur every three weeks and can include enhancements for any of our solutions.

AUDIENCE BUILDER

Most Recent Engagement Roll Up Date

A new field has been added to Audience Builder called the "Most Recent Engagement Date". This will be a roll up date of the most recent activity of any of the following date fields: Email Opened/Clicked, Subscription Verification, Behavior (non-Olytics), and Olytics Visit. This field will need to be configured in and can be found in the Customer Contact Section. The roll up is based on customer ID and is not affected by contact rules.

 

Donor Email and Donor Encrypted ID Available for Output in Audience Builder

Donor email address and Donor Encrypted ID are now both available for output from Audience Builder and the invoice and renewal output. These fields will need to be configure to be available for output.

REPORTS

Behavior Analysis Report Now Available

The Behavior Analysis Report provides users with a detailed summary of behavior attributes in a given time frame. The report is behavior-centric to provide a more detailed summary of behavior attributes since an individual customer can be listed multiple times. Exporting the report allows users to see all behaviors a customer engaged in, unlike the Audience Builder export, which only exports the most recent behavior. The report includes customer ID, behavior date, product, individual behavior name, action and behavior attribute(s).

DATA LOADER

File Origin Search Filter

A new search option called "Origin" will be available in the Data Loader UI, between "Status" and "Archived", allowing a user to isolate files that have either been loaded through FTP or manually loaded. This new field will display in the search results on the far left side.

 

Ignore Mapped Values

Users will now have the ability to set defined mapped values to ignore. This will allow the user to be able to ignore a less desirable response in order to not overwrite an existing response.  

 

Un-Mapped Values

Un-mapped Values will now be displayed with red text and be considered an error that the user must correct before processing. If the response is not wanted, the user can map the response and set to Ignore as seen in our Ignore Mapped Values ticket.

 

Edit Mapping: Error Tracking

In the "Edit Mapping" UI [in Data Loader] users can get various warnings and errors from the different validations that exist. These errors will now be populated when the user loads up "Edit Mapping" without the need of loading each component.

 

FTP View Directory

A new tab has been added to the FTP sites section of the Data Loader UI for File Directory. This section will allow the user to view a list of files that exist on the FTP site. This listing will display the file's name, size, last modified date, the active Tracking Match, and the status of the file. The user will be able to search by the Tracking Match, FTP file status, and Filter. 

 

FTP Directory Actions - Go to File and Go to Template

From the FTP Directory tab the user will have a path to view Uploaded, Uploading, and Processed files directly in the Edit File Mapping UI. If the file has been matched to a Tracking Criteria, then there should be the option to "Go to Matched Template". This will take them to the Edit Templates screen for that file.

 

Nightly Overview Mailing

A new system generated email will now be available for the FTP Site portion of the Data Loader UI. Users can now choose to get an "Overview" email that will give a summary breakdown for FTP actions that happened that night per FTP site. This will include the file name to allow the user to easily distinguish between files. 

 

FTP Mailing Lists - Information Screen for What Each Mailing List Entails

Help bubbles have been added to the FTP Mailing Lists UI to better help the user understand each of the types of system generated emails they are requesting and the frequency they can expect to receive them.

 

FTP Directory Action - Track File

From the FTP Directory tab, the actions menu will allow the user to track a file and update the current tracking for a file. 

ODYSSEY

Move Condition Labels to Second Segment and Replace with Icons

Odyssey condition labels have been changed from text descriptions to icons. This will simplify the voyage canvas and prevent overlap between labels. Text descriptions of the condition can be viewed by hovering over the icon and can be toggled to "On" to view all labels and include them in PDF files. 

WEB SERVICES API

Allow Merge_code to Be Passed Through API for New Records Only

New Customer records created via the API can now be flagged as merge able or not merge able. This flag can also be accessed via lookup APIs.

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Omeda''s Memorial Day Weekend Hours of Operations

 

In order to celebrate the holiday weekend, we have adjusted our office hours. The modifications include:

 

     Closing early on Friday, May 22 at 2:00 PM CT

     Closed for the full day of Monday, May 25

 

We will resume regular business hours on Tuesday, May 26 2020. During this time, all applications will be available to our clients. Please call 1-800-791-6554 if you encounter any problems while the office is closed. Enjoy the holiday with your family and friends.

 

Your Friends at Omeda

 

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? 2020 Omeda - All rights reserved

Sign Up for Tomorrow''s Webinar

"OX4" Product Review and Roadmap

AGENDA:

  . Product review and demo from the last 12 months

  . What is coming next?

  . Product roadmap

SPEAKERS:

  . James Capo, Chief Revenue Officer at Omeda

  . Tony Napoleone, VP, Client Success at Omeda

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? 2020 Omeda - All rights reserved

VERSION 20.7

Omeda Release Notes cover all the latest updates and installments to the Omeda portal. New releases occur every three weeks and can include enhancements for any of our solutions.

AUDIENCE BUILDER

Warning When Attempting to Output Large Files
A new warning has been created alerting the user when they are outputting very large files. The user will receive a message that says "Your file exceeds 500,000,000 data cells. This will likely slow down other jobs. Are you sure you'd like to continue?" 

 

Error to Prevent Users from Starting an Output Job for a Query if One Is Already Running

A new error message has been created, for manual Audience Builder outputs only, alerting the user that an Output for the file they are attempting to Output is already running. The message reads - "There is already a requested Output for this query. You will need to wait until that one is complete before requesting it again".

DATA LOADER

Default Mapping Settings/Validation Rules

The following Settings will be defaulted to on when creating a template in the Data Loader UI, but can be turned off if desired by the user:

     48 -Fail Too Many Matches

     49 - Process Non-Match as Add

     2 - Vulgarity

     23 - Valid Country Code

     19 - Valid USA Postal Code

     18 - Valid US phone Number

     3 - Junk Names

     6 - Validate Customer Name

     50 - Invalid Email Address Format

Widget Updates

The look of the drop down menus in the Data Loader UI mapping steps have been updated to be consistent with other portions of the UI. The area for Constant and Options has been adjusted to make the area a bit clearer.

 

Clear Mapping (Per One Step)

Users will now have the ability to "Clear Mappings" in one step rather than having to remove each mapping individually. This will allow remapping a template to be much faster than previously possible.

 

General Mapping Step: "Restore Defaults"

In the General Mapping page, users will now have the ability to restore defaults after changes have been made to a mapping. This will allow the user to revert back to the original settings and start over if necessary.

EMAIL BUILDER

Rename "Brand" in Email Builder

Within the Email Builder UI, all references to the term "Brand" have been replaced with the term "Database" to align with the naming convention in other parts of the UI.

ODYSSEY

Invalid Link URL Warning

If a link is used in the Email element in Odyssey that is not formatted correctly and cannot be tracked, an error will display in the Odyssey UI. The error message can be expanded to show all links that are not trackable. The user is also directed to the Knowledge Base article describing how a link can be improperly formatted.

METERING

Add PayStatus to Manage Assigned Products

In Metering, users can now define the visitors that should not be metered. They can do so by going to the Configuration tab > Manage Product Targeting. There, they will select a product and then a payment status to further define which visitors should be excluded. If at least one value has been selected for both Class and Payment Status, a visitor must meet both conditions to be excluded from the meter.

PERSONALIZATION

Add PayStatus to Manage Assigned Products

In Personalization, under Manage Product Targeting and after designating a product, users can select one or more Payment Statuses to further define the visitors that should be targeted. If at least one value has been selected for both Class and Payment Status, a visitor must meet both conditions to be targeted by the Personalization.

REPORTS

Website Visit By Customer Report

A new exportable Olytics report has been developed called the "Website Visit by Customer Report". When processed, the report exports data by website and includes the number of website visits by a visitor for a given time period. This report will require authorization through Settings for access and will be found in the Olytics Reports section under the Reports and Analytics UI.

Personalization Summary Report

A new Personalization report has been created that will provide the user with a Summary View of Personalizations across their database. This report can be dialed into a specific or broad date range depending on the desired information and will display Total Impressions, Known Impressions, Anonymous Impressions, Total Clicks, Known Clicks, and Anonymous Clicks. 

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? 2020 Omeda - All rights reserved

VERSION 20.12

Omeda Release Notes cover all the latest updates and installments to the Omeda portal. New releases occur every three weeks and can include enhancements for any of our solutions.

AUDIENCE BUILDER

"Open in Audience Search" Link for Audience Builder Query Canvas

After a query has been saved, the user can click the Net Selected (blue) number link, to open the isolated records in Audience Search.  Hovering over the Net Selected Number gives the message "Click to open in Audience Search".  A save will be required to get the link to activate even if the query was previously saved.

 

"Open in Audience Search" Link for Audience Builder Search Query Results Screen

Similar to the link created on the Audience Builder canvas, a link to open a saved query is now available from the Audience Builder query Search screen.  The biggest difference being that the counts are not refreshed when the query is opened. If the counts have changed since last saved, that will not be reflected when opening the query from the Audience Builder search screen.

 

Form Builder Transaction Enhancement in Audience Builder

A new field will now be available within the Form Builder folder for Promo Codes. This field will return the promo associated with the specific site visit/transaction and might not necessarily be the most recent promo code. 

 

Scroll and Search for Form Builder Sites List in Audience Builder

We have added a Search text box for the Form Builder sites to allow the users a way to quickly navigate to the desired site. Also in this release, we have added a Scroll function to the bottom of the Form Builder Websites search box allowing the user to see the entire site name.

DATA LOADER

Edit File Mapping and General Mapping Layouts Updated for Mobile

The Edit File Mapping and General Mapping pages of the Files section have been updated to allow the layout to better render with smaller screens such as tablets and other mobile devices.

 

Move Detail Pane to "View File State"

The Details Pane has been moved to the View File State screen. This screen can be accessed by clicking on the file line, or by clicking the action dots and selecting View File State.  

 

Tracking Code Now Links to Audience Builder

From the View file State screen of a processed Data Loader file, the user will now have a direct link to open the file in Audience Builder.  By clicking the Data Loader Track Code, and selecting "Open in Audience Builder", the Audience Builder UI will open and the Batch Tracking Code will be populated in the Data Loader Batch Tracking Code Skittle. If the Field Library does not already have the Data Loader Tracking Code skittle, it gets added automatically.

 

Profile Changes Set Objects to Ignore in a Template

This update regards changes to a profile being reflected in a template when present. When a request is created for a demographic, product or behavior to be deactivated or removed, and it is present on a template, then that area will be set to "Ignore" on the template.

EMAIL BUILDER

Deployment Defaults Updates

In the Email Builder Defaults UI, we made several modifications:

• A tool tip was added to the Audience Size Limit cautioning users, "Audience Size Limit - for internal Omeda use only. All clients should retain the 'unlimited' option".
• All instances of Brand have been change to Database.
• The Pleat name for "Deployment Category Settings for:" has been changed to "Type Settings for:".

Ability to Turn Off Mail-To Links via Deployment Defaults

An option to turn off the Mail-To Links has been provided at the Organization, Database and Type levels.  This will allow the clients more flexibility when issuses are encounted in certain browsers.

FORM BUILDER

Allow Expression Descriptions to Be Edited, but Not Duplicated 

The Query Description in Expression Builder can now be edited by the user allowing users to update names if necessary. This name must be unique. If the user attempts to use an existing name, an error will be triggered "An Expression with this name already exists".

 

Term for Form Builder has Been Expanded to 4 Digits

To accommodate Products with terms available that exceed the 3 character limit, the Term Field has been expanded to a length of 4 digits. This was necessary for Products with an option for a 4 year Daily frequency.

 

Added Fields for Download Site List in Form Builder

New columns have been added to the Download site output. The Block Spam Emails column will output a "Y" if the site is set to block Spam Emails and a "N" if it is not. The Validate Fresh Address will output the following responses "Validate and block" , "Validate and Allow", and "None".

ODYSSEY

Update Odyssey Validation Messages

Validation Messages have been updated in Odyssey to use consistent language across elements.

 

Ability to Change Wait Element When in Progress

The Wait element can now be paused and edited while a voyage is In Progress. If passengers are currently waiting and their wait time exceeds the updated wait time, they will proceed to the next element. New passengers and passengers who have not reached the updated wait time will wait until that time has passed.  

 

Edit End Date When Voyage Is In Progress

The Schedule Element can now be paused and the End Date can be added or edited for an In Progress voyage. 

 

Audience Element of Odyssey to Auto-Refresh Query Count

The Initial Count value for the Audience element where an Audience Builder source is used will now be updated as the Voyage status changes from Created to Published, from Published to Scheduled, and from Scheduled to In Progress. The Initial Count value will now more closely reflect the Initial Count of the voyage as the voyage begins. 

 

Visible Options in the Email Element

The Reply To and Pre-header fields have been added to the Email element. The Reply To value, if present in the deployment defaults, will pre-populate. The Email Element has also been updated so the Message Details are combined into one pleat.

 

User's Name Should Pre-Populate as a Test and Seed Name

The Voyage creator will now be pre-populated in the Testers & Seeds modal. Previously this user was automatically sent Test sends and was included as a seed, but that was not indicated in the UI.

 

Ability to Support Custom Merge Variables in Odyssey

The Email element has been enhanced to support merge variables where the file header contains spaces. The Designer now supports inserting custom merge variables.  

OLYTICS

Update Olytics to Store Actual PageUrl Instead of Canonical URL

Olytics.fire will now store the site's url as PageUrl instead of the canonical URL when it is present.

 

CCM - Cookies within Cookie Management Tab are Exportable

Users can now export the data found in the Cookie Management tab into a .csv file. 

 

CCM - Enable Geo-Location Targeting

Consent Management has been enhanced so that site users located in the European Union, California, or elsewhere can be targeted with specific blocking behavior if desired. The blocking behavior options included Block until Opt In or Block after Opt Out.  

 

Scroll Trigger Meter Type

Meters can now be created with the Scroll Trigger Type and meter messages can be set to appear after a specified scroll percentage has been reached.

REPORTING

Link Sync Report Full/Abbreviate Options

When the Link Sync Report was originally created, the use-case was that URL returned would be truncated. In order to better accommodate all needs, an option has been added to the Link Sync Report UI to run the report to return either Full or Abbreviated URL's. 

 

Enhancement to Data Tracker Report Program 

The Data Tracker Report (that exists in the Data Reports area of the Reports & Analytics section) has been updated to simplify some of its features: 

• An intelligent search text box for Products has been added.
• The options to filter products by All Magazines or All ENL (Newsletters) has been added next to the All Products check box.
• The Promo code field has been wild card enabled.
• A File name search has also been added to the UI allowing the user to search for files by name.
• Both the Promo Code and File name fields will only return data that has been processed through Data Pool and meets the selected criteria for Product, Source and Date Range.

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? 2020 Omeda - All rights reserved

Activate, Omeda''s eNewsletter, is created to cover industry news, product updates,
& best practices. This week''s highlights:

• Omeda Asks: Kristine Wyatt, Associate Director of Audience Marketing
  at Bobit Business Media
• Let''s Talk About Consent Management Platforms
• Did You Know: There Are Two Different Reports to Analyze Your Metering Campaigns?
• Don''t Miss The "OX4" Roadmap Presentation Tomorrow - Led by James Capo, CRO & Tony Napoleone, VP, Client Success
• Review the V20.9 Release Notes
• Omeda Newsstand - Current Thought-Provoking Articles We''ve Been Reading

Omeda Asks: Kristine Wyatt, Associate Director of Audience Marketing at Bobit Business Media

Blog

This month has been busy with our Omeda Asks... interview series. We enjoyed the opportunity to ask Kristine Wyatt, Associate Director of Audience Marketing at Bobit Business Media, about her career journey within media and what her current role at Bobit entails. As an expert on audience marketing, she has some great insights to offer. 

Let''s Talk About Consent Management Platforms

Blog

In light of our new CMP platform coming out shortly, we wanted to highlight what Consent Management Platforms are and why a fully integrated CMP is important. Look out for new materials on Omeda''s CMP to follow the June 30th "OX4" Roadmap presentation.

Two Reports Are Available for Omeda''s Metering Tool

Did you know that there are two reports associated with the metering tool that you can access in order to get insight into your metering campaigns? The reports include site-level reports and individual messaging reports. Additionally, you can report on everyone who has seen and/or clicked within the meter messages in Audience Builder. This allows you to track conversions as well.

Virtual Event

Don''t Miss the "OX4" Virtual Product Review & Roadmap Presentation Tomorrow! Register Now.

Join James Capo, CRO and Tony Napoleone, VP, Client Success as they take us through the latest changes and upgrades of the Omeda platform. This "OX4" style presentation is important for everyone on your team! If you''ve already registered, make sure to encourage your team to sign up as well! We look forward to being with you virtually to share our roadmap and updates.

Review the V20.9 Release Notes

V20.9

In the latest V20.9 release, updates occurred across Audience Builder, Data Loader, Odyssey, Olytics and Reports. Click to view the full review below and read about the updates in more detail.

Omeda Newsstand: Featured Articles from Across the Industry

Topical News from Other Outlets

Digiday: 'We Were Ready for a Stress Test': Wired UK Says It Will Grow Revenue
by 10% This Year

Folio: Publishers Call to End Data Misuse in Online Auctions

Publishing Executive: Forrester''s Global Head of Events on Shifting from In-Person Summit to Paid Virtual Event

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? 2020 Omeda - All rights reserved

VERSION 20.9

Omeda Release Notes cover all the latest updates and installments to the Omeda portal. New releases occur every three weeks and can include enhancements for any of our solutions.

AUDIENCE BUILDER

Notification When Profile Refresh is Complete

When a user initiates a manual Profile Refresh, a pop up notification will alert them upon the completion.

 

Updated Outputs to Allow the Option for Most Recent Active Order Information
Users will now have the ability to output the "Most Recent Active" order for paid records. Previously, users only had the option to Output All orders or Output Current orders. This new option will return a single order, that is the most recent order in the status or Active, Pending or Graced.

 

Product Membership: Active Only Version

Within the Product Membership skittle, users will now have the option to limit the results by Active memberships.

DATA LOADER

Addition of the Data Loader Tracking ID to Confirmation Emails

The Data Loader Tracking Code has been added to the confirmation email received for the following situations: completes successfully, completes successfully but with errors, files that fail for excessive errors and files that fail on preparing. This will allow the user to be able to quickly find the desired file in the UI.

 

Create a Data Loader Template from a File Header

Users will now have the ability to create a template based on the header of a file. This can be handy with FTP setups, as many times an example file is provided to aid in setup. In the Templates section, there is a new option in "Create New Mapping" to allow a file as part of the setup. This gives the user the option to select a file, but only the Header will be utilized.

 

Data Loader - Distinct Template Name

When users create Templates, the names will now be required to be unique. If a user attempts to create a Template using a name that already exists in the Database, a pop up will force the user to change the name.

 

Data Loader Validation Rules: Order Change and Added Descriptions

Descriptions have been added for the following validation rules in Data Loader: "Process non-match as add" and "Incoming name matches existing customer id". We have also moved the "Process non-match as add" to be under "Customer Matching Lookup: Name + Phone number" to help client users avoid missing this when processing files.

 

Data Loader Will Auto Assign State Code

When a record processes (through Data Loader) without state information, but has a valid US country code and zip code, the state code will be populated based on the state that the zip code resides in.

 

Validate Settings Step with Mapped Data Loader Fields

Validation Rules are shown or hidden based on what fields the user has mapped in the General Mapping Step. The user must map at least one of the linked fields for a Validation Rule to be available in the Settings Step.

FORM BUILDER

Test Submissions from Form Builder Will Auto-Process 

Transactions from Form Builder test forms will now be processed immediately regardless of whether "Run Process Immediately" is checked on the setup page. This allows users to QC these test records without having to change the functionality of the form or wait for the processor to be manually run.

 

Change All References from Dragon to Form Builder

The Form Builder UI has had all references to Dragon removed to align with the product branding.

ODYSSEY

Enable Visibility to Link Tracking in Odyssey

The Link Tracking settings for links included in Email Elements can now be reviewed and modified in Odyssey.

USER EXPERIENCE

Update Reports Page Verbiage

Within the Reports and Analytics UI, the following name changes have occurred. Circulation Reports has been renamed to Audience Reports; Olytics Reports has been renamed to Web Behavior Reports; and Omail Reports has been renamed to Email Reports.