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The big lie I see every day from the so-called " business gurus" is this:

You need to be everywhere.

STOP.

It's not true.

Too many aesthetic and medical professionals and business owners are trying to be everywhere, so they do actions in order to be seen literally everywhere.

They even do the following:

-Start a blog.
-Start podcasting.
-Post on a fan page, IG page, personal page.
-They start a daily video showing their everyday work stuff.
-They start a YouTube Channel.
-Send irrelevant emails just to catch attention.

Too. Much. Content.

And too much of anything is bad.

AGAIN, STOP.

This is not the correct steps on how you grow a business.

As much as I love the idea of ''giving value'...

. there''s no point spreading yourself so thin.

If you were in the shoes of your clients, would you like to see a business that you trust to be like this?

NO WAY.

So what you should do?

1. Choose one to two areas to focus on.
2. Be consistent.
3. Make a plan and repeat your process if necessary.
4. Go onto other platforms.
5. Hire people

And for a concrete testimony, this is what I did with my webinar, podcast, and FB groups, etc.

Think smart.

Think leverage.

And you'll get ahead.

Learn when you should hire people that can make a big difference to your business success. Your business has the best chance of success if you hire the right people to work with you. The skilled, enthusiastic and flexible team will help your business run and grow smoothly.

As a business owner, your vision for your company affects everything. It''s part of your job to plan in advance and build a group of professionals.

Talk soon,
Stephen Handisides

In this current situation, who do you see thriving?
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If you've watched the news or paid attention to social media, you'll notice that the spotlight is on the experts and the specialists- those who have valuable information and knowledge in their respective fields.
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In the medical industry, doctors specialising in infectious diseases are being interviewed regarding the global health crisis and how to avoid or defeat it (even if many generalists on FB are suddenly self appointed "experts").
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Fitness coaches and health professionals are currently very popular on social media too, guiding how to stay fit and healthy amidst lockdown - while staying at home and observing social distancing.

In the business industry, economic experts are being asked for their views on how this pandemic will affect our global economy.??
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It's an unfortunate reality we're currently living in, but these specialists are stepping up, responding to the challenges and thriving.
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Here's how it relates to you and your health business.
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Go deep before you go wide
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Being anything to everyone makes you very generic.

And if you're generic, you're forgettable.
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If you offer no clarity to potential clients, then it's hard for them to trust you and have confidence in what you do.
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But when you go deep, you dig into a specific problem and are able to solve it for them.
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That's where you find your point of difference.
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And it's that difference that leads to your perfect future customer wanting to work with you because you're THE specialist they need.
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You become that 'go-to' person during times of crisis because you have the knowledge and solutions that could help solve the problems they're facing...
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Being a specialist helps you grow your business
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If you're a generalist, then it's going to be hard for you to pin down your target audience.
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And if you don't know who the target audience is, you won't know who you're talking to, which means you'll never know what to say.
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If you're going to market without clarity, you're just taking shots in the dark. It's a guessing game, and all you can do is put out as much stuff as you can and hope you hit something.
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Laser-focused
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What did it take for the specialists to do that? By positioning themselves and their business with clarity, knowing their target audience, and speaking directly to them.
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When you're laser-focused, you know who you're speaking to, so you can build a community around your business sustainably.
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If you have a community, then you'll have opportunities.
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When clients feel like you're someone who understands and can solve their problems, they'll be interested and respond to your messages.
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It''s how you create a better business in the long run.
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Defining yourself as a specialist sets you apart from the others in the market.
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And it will see you thrive, even in this current environment. Like so many of us already.
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Stay safe and get into completing more specific action!

Best,

Stephen Handisides

If your aesthetic business makes under $20,000 per month right now, do you want to know the only thing that matters?

Sales
Not your logo, your brand, growing "followers" or newly launched promotion.

It's in sales.
Too many times health and medical professionals are spinning their wheels, trying to get ahead yet are stuck on the hamster wheel. And they're focusing on things that do not move the needle.

Here's my advice to those people:

1. Have just one offer.
2. Master marketing so you can get consistent leads.
3. And then. sell.

Hello!

It''s not too late to submit those award-winning entries! 🎉

Are you an aesthetic professional, clinic owner, or brand looking to elevate your customer experience?

By winning a globally recognized Award you are showcasing your credibility, innovation, and excellence to new and existing customers. ?
?
🏆 Head to www.myfacemybody.com/awards/

Hi Jon

Awesome Global Virtual Aesthetic Summit 2020! Incredibly excited about the progress we've all made. Lots of learning, everyone was having a blast!

I really enjoyed meeting you virtually at the conference.

I know how busy you must be, but I would greatly appreciate it if you''d have a moment to send me some thoughts regarding our successful event.

Thank you so much for your time and input!

Best,
Stephen Handisides

Hi Jon

I get things are not easy, but I also choose to not let this beat me and my team.

As a medical business tribe, we will stick together, and we will win!

Right now, what can I do to help you and your marketing?

It is not a matter of stopping your marketing.

Quite often a different mind, a different thought, a clear plan can make all the difference to you being certain of you again.

Please hit reply and let me know how I could help you

Stay Safe,
Stephen Handisides

Innovation is crucial at all times, but none more so important that right night in the global crisis facing our amazing industry.

One of the companies leading the aesthetic industries in innovation is Astanza in the USA and in this podcast, we speak with CEO Brian Hassenbauer about how their company innovates, how they market themselves and how you too, can step forward and create a level of authority in your own aesthetic business to ensure success into the future.
How Innovation Helps to Keep your Aesthetic Business Ahead o the Curve