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Featured Commentaries from MediaVillage.com

Keeping Watch on HBO’s “Watchmen”
By Ainsley Andrade
TV / Video Download and WarnerMedia InSites and #AndradeSays
Alan Moore’s Watchmen comic book series has always been known as a groundbreaking piece of material. Published by DC Comics in 1986, it depicts an alternate version of history where the Watergate br… Read more

Falling in Like with “Modern Love”
By Ed Martin
TV / Video Download and Ed Martin Report
It's the time of year when TV critics begin to drill down and make their choices for the best programs of the previous 12 months. I knew while I was watching it last weekend that Amazon Prime’s Mode… Read more

Kyla Pratt on Returning to Lifetime in "No Time Like Christmas"

Kyla Pratt on Returning to Lifetime in "No Time Like Christmas"
By Steve Gidlow
for TV / Video Download and A+E Networks InSites and Behind the Scenes in Hollywood
Disney Channel alumna Kyla Pratt made her Lifetime Christmas movie debut last year in The Christmas Pact, a heartwarming story that asked the question: Can next-door neighbors fall in love? (Hindsi… Read more

Marla Sokoloff on Starring in One Lifetime Holiday Movie and Directing Another

Marla Sokoloff on Starring in One Lifetime Holiday Movie and Directing Another
By Steve Gidlow
for TV / Video Download and A+E Networks InSites and Behind the Scenes in Hollywood
It’s been a few years since Lifetime viewers have shared some holiday spirit with Marla Sokoloff. The last time she spread Christmas cheer was in the 2012 romantic comedy A Christmas Wedding Date, c… Read more

Leanne Ford and Friends “Rock the Block” on HGTV

Leanne Ford and Friends “Rock the Block” on HGTV
By Steve Gidlow
for TV / Video Download and Behind the Scenes in Hollywood and Discovery Inc. InSites
For HGTV personality Leanne Ford, participating in the network's new four-part competition series Rock the Block was an easy decision, as it marked a definitive departure from her usual gig on Restor… Read more

"The Update": Lifetime's "Patsy & Loretta," HGTV's "Rock the Block" and More

"The Update": Lifetime's "Patsy & Loretta," HGTV's "Rock the Block" and More

TV / Video Download
In the latest episode of "The Update," host and producer Christian Taylor reviews recent content at TV/Video Download, including Steve Gidlow's interviews with Megan Hilty and Jesse Mueller, stars of… Read more

For Verizon, It's Already a 5G TV World
By Simon Applebaum
for TV / Video Download and Tomorrow Will Be Televised
As Verizon deploys 5G, or fifth-generation cellular network technology, in city after city this year (16 at last count, most recently portions of New York), Joshua Ness, senior manager of Verizon’s 5… Read more

Dogs Rule Monday Night on Hallmark Channel

Dogs Rule Monday Night on Hallmark Channel
By Steve Gidlow
for TV / Video Download and Behind the Scenes in Hollywood and Crown Media InSites
Following its annual telecast tonight of the American Humane Hero Dog Awards®, Hallmark Channel will continue its pet rescue initiative with The Love of Dogs Benefit Concert. The special, hosted by … Read more

Oscar Winner Callie Khouri Hits Another High Note Directing Lifetime’s “Patsy & Loretta”

Oscar Winner Callie Khouri Hits Another High Note Directing Lifetime’s “Patsy & Loretta”
By Jacqueline Cutler
TV / Video Download and A+E Networks InSites and Shattering the Glass Ceiling
When a recent screening at Carnegie Hall of the Lifetime movie Patsy & Loretta came to an end, no one clapped harder or seemed happier than its director, Callie Khouri, also an executive producer. … Read more

Megan Hilty and Jesse Mueller Reflect on Playing Country Legends in “Patsy & Loretta”

Megan Hilty and Jesse Mueller Reflect on Playing Country Legends in “Patsy & Loretta”
By Steve Gidlow
for TV / Video Download and A+E Networks InSites and Behind the Scenes in Hollywood
This weekend Lifetime explores the little-told story of the real-life friendship between two of country music’s greats, Patsy Cline and Loretta Lynn, with the premiere Saturday night of the biopic Pa… Read more

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Featured Commentaries from MediaVillage.com

What Drives Holding Company Growth — and What Gets in the Way?

What Drives Holding Company Growth — and What Gets in the Way?
By Michael Farmer
Madison Avenue Makeover
Holding company chief executive officers are responsible for performance, and shareholders and journalists interrogate them when growth rates are down. What's missing are questions about how their a… Read more

Comic Industry’s Joseph Illidge on Geek Culture, Heroic Journeys, and Diverse Creators

Comic Industry’s Joseph Illidge on Geek Culture, Heroic Journeys, and Diverse Creators
By Philip McKenzie
On Influence and Influencers
Comic books are no longer exclusive to a geek subculture. They are the driving force behind multibillion-dollar franchises across media and gaming. Joseph P. Illidge, editorial director for A Wave … Read more

Are Undifferentiated Media Brands Useless? The Law Says "Yes"

Are Undifferentiated Media Brands Useless? The Law Says "Yes"
By Jack Myers
The Myers Report
In Norbert Weiner's landmark 1950 book, The Human Use of Human Beings: Cybernetics and Society, he shares a model for the future of communications and media that is, in fact, applicable today. "Entro… Read more

The Timeless Necessity of a Truly Free Press

The Timeless Necessity of a Truly Free Press
By Erich J. Prince
News on the Record
Last month, Colorado Governor Jared Polis, who took office this past January, decided he didn't like two news stories covering an initiative for labor preparedness that he had created by executive or… Read more

Five Solutions to the Six B2B Problems We All Share

Five Solutions to the Six B2B Problems We All Share
By Jack Myers
Jack Myers ThinkTank
As diverse as the advertising, marketing, and media industry is, there are commonalities across our businesses, as well. Some of those are issues that challenge us all as we aim to grow our own organ… Read more

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Featured Commentaries from MediaVillage.com

Kerry Washington on Her Searing Netflix Drama "American Son"

Kerry Washington on Her Searing Netflix Drama "American Son"
By Ainsley Andrade
TV / Video Download
This past Tuesday evening I had the privilege (and I use that word deliberately) of screening American Son, a Netflix television movie adapted from the acclaimed Christopher Demos-Brown Broadway play… Read more

Jane Seymour on the Return of "Kominsky Method" and the Reboot of "Dr. Quinn"

Jane Seymour on the Return of "Kominsky Method" and the Reboot of "Dr. Quinn"
By Steve Gidlow
for TV / Video Download and Behind the Scenes in Hollywood
With over 50 years in the business, Jane Seymour remains a perennial Hollywood fixture. While the ever-youthful actor usually plays younger, she’s finally getting to embrace her 68 years, courtesy o… Read more

“The Good Fight” Is Far From Over
By Ed Martin
TV / Video Download and Ed Martin Report and CBS InSites
I just completed a long-delayed binge of CBS All Access’ The Good Fight, season three, and even though it has been with us since March, and the time for a rave review has long since passed, I’m here … Read more

"The Update": "Watchmen," "Modern Love" and More

"The Update": "Watchmen," "Modern Love" and More

TV / Video Download
In Episode 18 of "The Update," host and producer Christian Taylor looks at recent content at TV/Video Download, including Simon Applebaum's reports on Verizon's deployment of 5G technology and the re… Read more

Hulu’s “Castle Rock” Is Still the King of TV Chillers

Hulu’s “Castle Rock” Is Still the King of TV Chillers
By Ainsley Andrade
TV / Video Download and Hulu InSites and #AndradeSays
We all know that there’s nothing new under the sun, and in this era of limitless streaming possibilities, reinvention is the name of the game when it comes to creating engaging consumer content. Wit… Read more

Smart TV Makers: It's Time to Be More Pro-Active on Interactive TV

Smart TV Makers: It's Time to Be More Pro-Active on Interactive TV
By Simon Applebaum
for TV / Video Download and Tomorrow Will Be Televised
If the subject of interactive television had come up for public discussion a year ago during New York Television Week, the primary talking point could have been this: Will we ever see it happen in a… Read more

Station Groups Prepare for Next Gen TV
By Simon Applebaum
for TV / Video Download and Tomorrow Will Be Televised
Station group executives speaking at last week’s NAB Show New York appear to be taking a cue from the advice given to advertising vice president Martin Sloan, the main character of Walking Distance, … Read more

Keeping Watch on HBO’s “Watchmen”
By Ainsley Andrade
TV / Video Download and WarnerMedia InSites and #AndradeSays
Alan Moore’s Watchmen comic book series has always been known as a groundbreaking piece of material. Published by DC Comics in 1986, it depicts an alternate version of history where the Watergate br… Read more

Marla Sokoloff on Starring in One Lifetime Holiday Movie and Directing Another
By Steve Gidlow
for TV / Video Download and A+E Networks InSites and Behind the Scenes in Hollywood
It’s been a few years since Lifetime viewers have shared some holiday spirit with Marla Sokoloff. The last time she spread Christmas cheer was in the 2012 romantic comedy A Christmas Wedding Date, c… Read more

Kyla Pratt on Returning to Lifetime in "No Time Like Christmas"
By Steve Gidlow
for TV / Video Download and A+E Networks InSites and Behind the Scenes in Hollywood
Disney Channel alumna Kyla Pratt made her Lifetime Christmas movie debut last year in The Christmas Pact, a heartwarming story that asked the question: Can next-door neighbors fall in love? (Hindsi… Read more

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Featured Commentaries from MediaVillage.com

Advancing Diversity Honors 2020: Tiffany R. Warren, Omnicom Group

Advancing Diversity Honors 2020: Tiffany R. Warren, Omnicom Group
By E.B. Moss
Advancing Diversity Hall of Honors and Advancing Diversity Podcast
There's plenty of evidence that weaving diversity and inclusion into the fabric of your company is good for business. And we have lots of it. In this Advancing Diversity Hall of Honors podcast interv… Read more

DTC Brands and Publishers Are Alike in Their Love of Lifetime Value

DTC Brands and Publishers Are Alike in Their Love of Lifetime Value
By Hayley Virgil
Thought Leaders
On a rainy Wednesday evening, professionals from across the media and marketing landscape gathered at New York's Arno Ristorante to explore the subscription economy ruling today's market — from magaz… Read more

It's Time for a Media Agency Makeover. Here Is What's Needed

It's Time for a Media Agency Makeover. Here Is What's Needed
By Michael Farmer
Madison Avenue Makeover
Who should we believe? Read more

WeatherTech Proves That Advertising — a lot — Works

WeatherTech Proves That Advertising — a lot — Works
By Jim Motavalli
Motavalli on Auto Marketing
The commercial — showing images of workers building a factory while an American flag waved — stood out among the other $5-million-for-30-seconds Super Bowl ads last year. No product was in sight, but… Read more

Advancing Diversity Honors 2020: Tony Rogers, Sam's Club

Advancing Diversity Honors 2020: Tony Rogers, Sam's Club
By E.B. Moss
Advancing Diversity Hall of Honors and Advancing Diversity Podcast
Need proof that weaving diversity and inclusion into the fabric of your company is good for business? We have it. In this Advancing Diversity Hall of Honors podcast interview series, the 2020 inducte… Read more

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Featured Commentaries from MediaVillage.com

For The CW, This Is the Dawn of Digital Independence

For The CW, This Is the Dawn of Digital Independence
By Ed Martin
TV / Video Download and Ed Martin Report and The CW InSites
We’re hearing a lot these days about streaming services. How the formidable veterans -- Netflix, Amazon, Hulu, CBS All Access -- are bracing for the stampede of newcomers HBO Max, Disney+, Apple TV+… Read more

Cameron Mathison on Confronting Cancer and Being Mindful of Miracles

Cameron Mathison on Confronting Cancer and Being Mindful of Miracles
By Steve Gidlow
for TV / Video Download and Behind the Scenes in Hollywood and Crown Media InSites
August 7, 2019 is a date Cameron Mathison will never forget. Having dealt with five years of stomach issues and countless tests, that was the day that he finally took matters concerning his health i… Read more

Ali Liebert on Making Her Network Directorial Debut with Lifetime’s “Amish Abduction”

Ali Liebert on Making Her Network Directorial Debut with Lifetime’s “Amish Abduction”
By Steve Gidlow
for TV / Video Download and A+E Networks InSites and Behind the Scenes in Hollywood
Ali Liebert has over 85 acting credits on her impressive resume, including many movies on Lifetime and Hallmark Channel, but this weekend we will see something new from her with the premiere on Lifet… Read more

Kellie Pickler on Her New Hallmark Christmas Movie, "The Mistletoe Secret"

Kellie Pickler on Her New Hallmark Christmas Movie, "The Mistletoe Secret"
By Steve Gidlow
for TV / Video Download and Behind the Scenes in Hollywood and Crown Media InSites
It’s hard to believe that only a year has passed since Kellie Pickler joined the Hallmark Channel family, in 2018’s Christmas at Graceland. She quickly followed that with the sequel, Wedding at Grac… Read more

"The Update": "The Good Fight," "American Son," "Castle Rock" and More

"The Update": "The Good Fight," "American Son," "Castle Rock" and More

TV / Video Download
In Episode 18 of "The Update," host and producer Christian Taylor looks at recent content at TV/Video Download, including Ed Martin's review of CBS All Access' The Good Fight, Ainsley Andrade's revie… Read more

Hallmark Stars Barbara Niven and John Kapelos Hit the Stage in Los Angeles

Hallmark Stars Barbara Niven and John Kapelos Hit the Stage in Los Angeles
By Steve Gidlow
for TV / Video Download and Behind the Scenes in Hollywood and Crown Media InSites
Hallmark Channel favorite Barbara Niven is spending her lead-up to the holiday season this year doing something a little different – acting in a play. Niven will star alongside John Kapelos, her co-… Read more

Taking a Bite Out of Apple TV+
By Simon Applebaum
for TV / Video Download and Tomorrow Will Be Televised
What do a classic first-season episode of The Twilight Zone from 60 years ago and the launch last Friday of Apple TV+ have in common? Quite a bit, it seems, so keep reading. The episode, titled “An… Read more

Jessica Biel Has Another Winner with Facebook Watch's "Limetown"

Jessica Biel Has Another Winner with Facebook Watch's "Limetown"
By Ainsley Andrade
TV / Video Download and #AndradeSays
Facebook Watch, yet another contender in this ever-expanding landscape of available streaming services we all find ourselves in, is stepping up its game with the newest drama on its roster, Limetown.… Read more

Kerry Washington on Her Searing Netflix Drama "American Son"
By Ainsley Andrade
TV / Video Download
This past Tuesday evening I had the privilege (and I use that word deliberately) of screening American Son, a Netflix television movie adapted from the acclaimed Christopher Demos-Brown Broadway play… Read more

Jane Seymour on the Return of "Kominsky Method" and the Reboot of "Dr. Quinn"
By Steve Gidlow
for TV / Video Download and Behind the Scenes in Hollywood
With over 50 years in the business, Jane Seymour remains a perennial Hollywood fixture. While the ever-youthful actor usually plays younger, she’s finally getting to embrace her 68 years, courtesy o… Read more

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Featured Commentaries from MediaVillage.com

Advanced TV Advertising Is More "Advancing" Than Advanced

Advanced TV Advertising Is More "Advancing" Than Advanced
By Jeff Minsky
Cadent InSites
Media executives from both the buy and sell-side gathered this week in Midtown Manhattan for the New York City Television Week Conference. At the conference's "Progress Report" panel, some of the mos… Read more

Uncovering Hidden Asset Value at A+E Networks

Uncovering Hidden Asset Value at A+E Networks
By Jack Myers
The Myers Report and A+E Networks InSites
Buying, selling, and planning algorithms may lead to smarter and more efficient media, but they often ignore ROI value and effectiveness. Brand equity research informs the marketing of nearly every B… Read more

TV Measurement in a Digital World
By Charlene Weisler
for CBS InSites and Media Insights
In a highly fragmented media world, where the consumer is at the cutting edge of media consumption, media measurement and attribution can be a moving target. How does the industry keep up? Several in… Read more

The Sweet Sound of Success: Jill Baskin, The Hershey Company CMO Talks D&I

The Sweet Sound of Success: Jill Baskin, The Hershey Company CMO Talks D&I
By Mary Ellen Holden
Advancing Diversity Podcast
When MediaVillage hosts its third Advancing Diversity Hall of Honors on January 8 at CES, the advertising and media community will have an opportunity to join hands in solidarity and support of diver… Read more

HISTORY's HERO Enthusiast Block Turns Daytime Into Primetime

HISTORY's HERO Enthusiast Block Turns Daytime Into Primetime
By Oriana Schwindt
for A+E Networks InSites
A+E Networks has had a long history with military-themed programming and support through various initiatives for veteran related causes; it is a part of the organization's DNA. So, when looking for t… Read more

Ears on Tim McNeal: Walt Disney Television Exec Discusses Diversity

Ears on Tim McNeal: Walt Disney Television Exec Discusses Diversity
By Mary Ellen Holden
Advancing Diversity Hall of Honors and Advancing Diversity Podcast
When MediaVillage hosts its third Advancing Diversity Hall of Honors on January 8 at CES, the advertising and media community will have an opportunity to join hands in solidarity and support of diver… Read more

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Featured Commentaries from MediaVillage.com

CBS Scores with an Interactive Bowling Night to Promote “The Neighborhood”

CBS Scores with an Interactive Bowling Night to Promote “The Neighborhood”
By Ed Martin
Ed Martin Report and CBS InSites
Los Angeles, CA -- The publicity teams at CBS on Monday did something that was as inventive as it was effective. During the east coast telecast of a new episode of the sophomore sitcom The Neighborh… Read more

"The Update": "Batwoman," "The Mandalorian," Disney+, Apple TV+ and More

"The Update": "Batwoman," "The Mandalorian," Disney+, Apple TV+ and More

The Update
In the latest episode of The Update, host Christian Taylor brings viewers up to date on the latest stories at TV/Video Download, including Ed Martin's look at changes coming to The CW's streaming str… Read more

Smart TVs are "Prime Real Estate" for Powering Households

Smart TVs are "Prime Real Estate" for Powering Households
By Simon Applebaum
for Tomorrow Will Be Televised
Now that the majority of households in the U.S. own, watch and use a smart television set or TV-connected device — with artificial intelligence-powered ability to control how they watch or use these … Read more

Hulu's "Dollface" Is a Loopy, Heartfelt Gem

Hulu's "Dollface" Is a Loopy, Heartfelt Gem
By Ainsley Andrade
Hulu InSites and #AndradeSays
Hulu’s comedy Dollface, created by Jordan Weiss, is a hilarious and down-to-earth look at the post break-up life of Jules, a woman who neglected all her female friends during her five-year relations… Read more

Sarah Drew on Her Second Lifetime Christmas Movie, "Twinkle All the Way"

Sarah Drew on Her Second Lifetime Christmas Movie, "Twinkle All the Way"
By Steve Gidlow
for A+E Networks InSites and Behind the Scenes in Hollywood
Sarah Drew returns to Lifetime this weekend, starring in Twinkle All the Way, her second Christmas film for the network in as many years. She stars as Cadence Clark, an over-achieving, over-organizi… Read more

The CW's “Batwoman” Is Badass, and Getting Better with Each Episode

The CW's “Batwoman” Is Badass, and Getting Better with Each Episode
By Ainsley Andrade
The CW InSites and #AndradeSays
When it comes to Batwoman, both the iconic character and the new show on The CW, there’s a lot -- almost too much – to talk about. Her recent arrival on our screens has been divisive at best, and he… Read more

Scott Patterson Returns as Host of UPtv's Annual "Gilmore Girls" Mega-Marathon

Scott Patterson Returns as Host of UPtv's Annual "Gilmore Girls" Mega-Marathon
By Steve Gidlow
for Behind the Scenes in Hollywood and UPtv / Aspire InSites
UPtv’s GilMORE the Merrier, a 24/7 binge-a-thon of all 153 episodes from seasons one through seven of Gilmore Girls, returns to the network this Thanksgiving for its fourth consecutive year. Scott P… Read more

“The Mandalorian,” on Disney+, Takes “Star Wars” to Yet Another Level

“The Mandalorian,” on Disney+, Takes “Star Wars” to Yet Another Level
By Ainsley Andrade
The Walt Disney Company InSites and #AndradeSays
Last week Disney+ joined the streaming world, and with its debut came The Mandalorian, the first-ever live-action Star Wars television series. Written and created by John Favreau (Iron Man, The Lion… Read more

Patrick Duffy on Lifetime's "Random Acts of Christmas," Life After "Dallas" and More

Patrick Duffy on Lifetime's "Random Acts of Christmas," Life After "Dallas" and More
By Steve Gidlow
for A+E Networks InSites and Behind the Scenes in Hollywood
Patrick Duffy returns to Lifetime this weekend in Random Acts of Christmas, a heartwarming tale that centers on keeping the magical moments of Christmas, well, magical. It’s Duffy’s second Christmas… Read more

Tamera Mowry-Housley Returns to Acting in Hallmark's "A Christmas Miracle"

Tamera Mowry-Housley Returns to Acting in Hallmark's "A Christmas Miracle"
By Steve Gidlow
for Behind the Scenes in Hollywood and Crown Media InSites
Tamera Mowry-Housley ends her seven-year hiatus from acting this week with the Hallmark Movies & Mysteries premiere of A Christmas Miracle, co-starring Brooks Darnell (pictured above with Mowry-Housl… Read more

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The Female Quotient's Shelley Zalis Activates Diversity Via the "Power of the Pack"

The Female Quotient's Shelley Zalis Activates Diversity Via the "Power of the Pack"
By E.B. Moss and Mary Ellen Holden
Advancing Diversity Hall of Honors and Advancing Diversity Podcast
While she was a pioneer of online research, Shelley Zalis is best known today as a champion of gender equality in the workplace and the world. The visionary chief executive officer of The Female Quot… Read more

Cultural Affinity Reaches Latinx Consumers Authentically Across Platforms

Cultural Affinity Reaches Latinx Consumers Authentically Across Platforms
By Alex Marin
Viacom InSites
Many of the brands looking to create, engage, and reach ongoing relationships with the increasingly influential Latinx demographic are still missing the mark. Brands need to look past stereotypes and… Read more

Best Ways Marketers Can Win Over Gen Z
By Hayley Virgil
Newsy InSites
In this week’s Newsy “Streamline,” host Bianca Facchinei meets up with MediaVillage #AskGenZ columnist Kelsey Davis to discuss how marketers can best approach and win over one of the largest generati… Read more

Haddon and Kavanagh: Women Showing Football Some Game

Haddon and Kavanagh: Women Showing Football Some Game
By E.B. Moss
Insider InSites Podcasts
Fun fact: Julie Haddon, the NFL's senior vice president of global brand and consumer marketing, played Little League well before other girls did, and actually left her bat mitzvah party early to pitc… Read more

Cultural Intelligence Helps Branded Content Deliver Business Results

Cultural Intelligence Helps Branded Content Deliver Business Results
By Karen Vega
Viacom InSites
Cultural intelligence is an invaluable way to cut through the clutter and deliver campaign results. That's why, as the media landscape becomes increasingly fragmented and mobile audiences grow harder… Read more

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Featured Commentaries from MediaVillage.com

Latinas Are the New Mainstream Consumer, Driving Triple-Digital Sales Growth

Latinas Are the New Mainstream Consumer, Driving Triple-Digital Sales Growth
By Ginger Conlon
NBCU InSites
Latinas have been the most talked-about demographic, but for many companies, they're also hardest to understand, asserts Mónica Gil, chief marketing officer and executive vice president of NBCUnivers… Read more

Future of News Media: Advertisers, Agencies, and Consumers Weigh-In

Future of News Media: Advertisers, Agencies, and Consumers Weigh-In
By Erich J. Prince
The Myers Report and News on the Record
When taking a pulse on the state of the news media, perhaps it's better to look to data from advertisers, agencies, and consumers, than to focus unduly on a few of the loudest pundits and press from … Read more

What Matters Most: Impeachment, Democracy, or "Dancing With the Stars"?

What Matters Most: Impeachment, Democracy, or "Dancing With the Stars"?
By Kent Harrington
In the National Interest
Classic literature never fails to find new readers because its ideas and expressions capture something enduring about the human experience. No one could have made the point better last week than Repr… Read more

Live Podcast Tapings Are Entertainment and Marketing

Live Podcast Tapings Are Entertainment and Marketing
By Alli Romano
for Alli on Audio
As an avid podcast listener, I've always wanted to see podcast production firsthand. So, when I got the chance to see one of my favorite podcasts, NPR's entrepreneurial show How I Built This (HIBT), … Read more

Love, Lyrics & Levity: The Irresistible Rhythm of Univision's Fall Slate

Love, Lyrics & Levity: The Irresistible Rhythm of Univision's Fall Slate
By Raquelle Zuzarte
TV / Video Download and Univision InSites
As the networks brace themselves for the velocity of content that will emerge from the Battle of the Streamers, it is more important than ever before to provide compelling and relevant content every … Read more

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Featured Commentaries from MediaVillage.com

Inside the New Pet Bungalow on the Set of Hallmark’s “Home & Family”

Inside the New Pet Bungalow on the Set of Hallmark’s “Home & Family”
By Steve Gidlow
for Behind the Scenes in Hollywood and Crown Media InSites
Hallmark Channel’s daily chat show Home & Family recently celebrated the addition of a whole new wing to the show’s “home,” and it’s a very special place. Dubbed the Pet Bungalow, the plush environm… Read more

ABC's "General Hospital" Does Product Placement Right

ABC's "General Hospital" Does Product Placement Right
By Ed Martin
Ed Martin Report and The Walt Disney Company InSites
An episode of ABC’s General Hospital last week featured not one, not two, but three promotional integrations that heavily advertised dramatically different products -- but did so in a way that felt … Read more

"The Update": CBS' "The Neighborhood," Hulu's "Dollface," Christmas Movies and More

"The Update": CBS' "The Neighborhood," Hulu's "Dollface," Christmas Movies and More

The Update
In this episode of "The Update," producer and host Christian Taylor reviews recent columns at TV/Video Download, including Ed Martin's look at CBS' special bowling promotion for The Neighborhood, Ain… Read more

CBS’s “The Unicorn” Is a Smart, Sexy, Sweet Surprise

CBS’s “The Unicorn” Is a Smart, Sexy, Sweet Surprise
By Ainsley Andrade
CBS InSites and #AndradeSays
My reaction to CBS’s The Unicorn is probably the best justification I can think of for the phrase “don’t judge a book by its cover.” What initially seemed to me like a show about some random middle-… Read more

Paul Greene's Cavalcade of Christmas Projects for Hallmark

Paul Greene's Cavalcade of Christmas Projects for Hallmark
By Steve Gidlow
for Behind the Scenes in Hollywood and Crown Media InSites
To say Paul Greene, the resident Cary Grant of Hallmark Channel, is "busy" this holiday season would be an understatement. In addition to four Christmas-themed Hallmark projects, and an upcoming Ca… Read more

Kaitlin Doubleday on Making "Christmas at Graceland" and Meeting Priscilla Presley

Kaitlin Doubleday on Making "Christmas at Graceland" and Meeting Priscilla Presley
By Steve Gidlow
for Behind the Scenes in Hollywood and Crown Media InSites
After emotionally demanding roles on Nashville (on which she played a mother separated from her son) and Empire (which came to a violent end when her character was pushed off a balcony), Kaitlin Doub… Read more

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It's Time for Media Researchers to Shine

It's Time for Media Researchers to Shine
By Brian Jacobs
The Cog Blog
Media research has had a bad rap for many years. I have something of an inside track on this as I spent time early in my career as a media researcher before moving into comms planning and agency man… Read more

All In with Chris Hayes: A New Live-Audience Format

All In with Chris Hayes: A New Live-Audience Format
By Erich J. Prince
News on the Record
For more than three months now, MSNBC's All In with Chris Hayes has been experimenting with a new format: hosting the show in front of a live studio audience on Friday nights. Although other networks… Read more

Give Vets a Chance: Mike Haynie Advocates for the Inclusion of Veterans

Give Vets a Chance: Mike Haynie Advocates for the Inclusion of Veterans
By E.B. Moss and Mary Ellen Holden
Advancing Diversity Hall of Honors and Advancing Diversity Podcast
After proudly serving in the United States Air Force for 14 years, J. Michael Haynie Ph.D., now champions more than 25,000 others in the military community annually. As vice chancellor, strategic ini… Read more

Brand Purpose, Belonging and Business Results Underscore J&J's D&I Strategy
By Raquelle Zuzarte
Thought Leaders
Long before diversity and inclusion became corporate table stakes, Johnson & Johnson worked tirelessly to make it intrinsic to its culture. And it didn't even start in this century. It began in 1886,… Read more

Survey Says: Key to Media Growth Is “Brand Equity”
By Charlene Weisler and Jack Myers
for The Myers Report
In an increasingly complicated and competitive media world, measuring and understanding Media Brand Equity is foundational for long-term growth. The big questions being asked most by media company ex… Read more

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This Holiday, Gift Consumers What They Really Want: Seamless Multichannel Shopping, Trust and Privacy

This Holiday, Gift Consumers What They Really Want: Seamless Multichannel Shopping, Trust and Privacy
By Burcu Agma
Publicis Media InSites
It's that time of the year again: Every time we hear Mariah Carey singing "All I Want for Christmas Is You," we think about what our loved ones want most as a gift. Meanwhile, brands are competing fo… Read more

CBS's Radha Subramanyam Clarifies Today's Complex Data-Driven Ecosystem

CBS's Radha Subramanyam Clarifies Today's Complex Data-Driven Ecosystem
By Charlene Weisler
for CBS InSites
When I first interviewed Radha Subramanyan in 2016, I described her as a "new breed of researcher, easily navigating between the two worlds of 'classical' research and the new discipline of data anal… Read more

How Retailers Are Enticing Consumers to Purchase This Holiday Season

How Retailers Are Enticing Consumers to Purchase This Holiday Season

Cadent InSites
Twenty years ago, the holiday season media plan for retail marketers was simple: Go big on TV and, to a lesser extent, print. Read more

Not All Brands Have to Become Political Activists

Not All Brands Have to Become Political Activists
By Mary-Kate Callen
ViacomCBS InSites
For the past decade or so, brands have been talking about their values, communicating who they are and what they stand for. But, now, the new generation of consumers is looking for more. They want yo… Read more

Consumers Value Connection — and Down Time — When It Comes to Content

Consumers Value Connection — and Down Time — When It Comes to Content
By Charlotte Lipman
for Xandr InSites
Think of all the ways you listen to, read, and watch the content you enjoy. We all have access to so many devices and applications that allow us to instantly make these connections. Xandr surveyed 2,… Read more

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Top 25 Programs of 2019, Part One
By Ed Martin
Ed Martin Report
This was the year that the streaming services really began to dominate television entertainment, with a newcomer seeming to enter the fray (or announcing plans to do so) every month. That may be a b… Read more

Top 25 Programs of 2019, Part Two
By Ed Martin
Ed Martin Report
With so many shows now available, and new ones arriving every week, picking the top programs of any given year is now a game of personal preference, rather than a pure acknowledgement of quality. Th… Read more

Top 25 Programs of 2019, Part Three
By Ed Martin
Ed Martin Report
My five-part Top 25 Programs of 2019 series continues below. If you missed them, be sure to read part one and part two first. Read more

Top 25 Programs of 2019, Part Four
By Ed Martin
Ed Martin Report
My five-part series revealing the Top 25 Programs of 2019 continues below. Be sure to read part one, part two and part three, as well. Read more

Top 25 Programs of 2019, Part Five
By Ed Martin
Ed Martin Report
The conclusion of my Top 25 Programs of 2019 series featuring my top five picks (one of which is my choice for Program of the Year) indicates several things. First, HBO is back in a big way, with tw… Read more

Why Watching "Watchmen" Was Wild and Wonderful

Why Watching "Watchmen" Was Wild and Wonderful
By Ainsley Andrade
WarnerMedia InSites and #AndradeSays
When I first wrote about HBO’s Watchmen I used the words “complexity” and “nuance.” Not to toot my own horn here, but I couldn’t have hit the nail any squarer on its glowing blue forehead. Forget … Read more

Marla Sokoloff Makes Her Network Directorial Debut with Lifetime's "Christmas Hotel"

Marla Sokoloff Makes Her Network Directorial Debut with Lifetime's "Christmas Hotel"
By Steve Gidlow
for A+E Networks InSites and Behind the Scenes in Hollywood
Actor Marla Sokoloff is no stranger to being in front of a camera. She basically grew up before our eyes, beginning her career at age 14 and appearing on television shows like Boy Meets World, Full … Read more

Ashanti Returns to Lifetime in "A Christmas Winter Song"

Ashanti Returns to Lifetime in "A Christmas Winter Song"
By Steve Gidlow
for A+E Networks InSites and Behind the Scenes in Hollywood
Multi-talented entertainer Ashanti returns to Lifetime this weekend in A Christmas Winter Song, playing a character completely different to the one she played six years ago in Lifetime’s Christmas in… Read more

Rashad Jennings, Hallmark Drama Bring Hope to Communities Devastated by Tornadoes

Rashad Jennings, Hallmark Drama Bring Hope to Communities Devastated by Tornadoes
By Steve Gidlow
for Behind the Scenes in Hollywood and Crown Media InSites
Following years of feeling at home on a football field as running back for the New York Giants, Rashad Jennings has found a new home at Hallmark. After winning the coveted mirror-ball trophy on seas… Read more

Alison Sweeney on Her Second Hallmark Christmas Movie

Alison Sweeney on Her Second Hallmark Christmas Movie
By Steve Gidlow
for Behind the Scenes in Hollywood and Crown Media InSites
Her association with Hallmark Channel and Hallmark Movie & Mysteries dates back to 2013, so it’s a natural assumption that Alison Sweeney would have a slew of holiday-themed projects among her credit… Read more

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How IoT Can Help Your Business See It All

How IoT Can Help Your Business See It All

Intel InSites
The Internet of Things (IoT) is transforming business and the world. At its simplest, IoT is a network of smart machines and technologies that can collect and analyze data to improve decision-making … Read more

How the Brains Behind IoT Is Transforming Healthcare, Sports, and More

How the Brains Behind IoT Is Transforming Healthcare, Sports, and More

Intel InSites
For patients with a collapsed lung, known as pneumothorax, every second counts in the critical moments before they're diagnosed and begin treatment. It's usually first detected by technicians using X… Read more

How Edge Computing Is Supercharging the Internet of Things

How Edge Computing Is Supercharging the Internet of Things

Intel InSites
An officer on patrol learns instantly that the car in front of her has been registered as stolen. A factory foreman discovers that a critical machine is showing signs of wear and orders maintenance b… Read more

How Data Can Make Your Business Smarter

Intel InSites
Over the next six years, the amount of data generated by Internet of Things (IoT) devices will grow nearly 30 percent, reaching 79.4 zettabytes in 2025. To put that in perspective: All of the digital… Read more

From the Camera to the Cloud: How Computer Vision Turns Data Into Action

From the Camera to the Cloud: How Computer Vision Turns Data Into Action

Intel InSites
Success in business often comes down to making rapid-fire decisions based on sudden market shifts. Thanks to computer vision — a fast-rising technology at the forefront of AI — businesses and others … Read more

5 Questions to Ask as You Transform Your Business With IoT

5 Questions to Ask as You Transform Your Business With IoT

Intel InSites
From revolutionizing the retail experience to reimagining healthcare to building the factory of the future, Internet of Things (IoT) solutions are helping businesses across industries achieve transfo… Read more

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The Pursuit of Human Truth: Starcom's Global Media Intelligence Report

The Pursuit of Human Truth: Starcom's Global Media Intelligence Report
By Charlene Weisler
for Publicis Media InSites
It's obvious that the global media landscape is changing. What's not so obvious is the inconsistency of those changes. According to the Global Media Intelligence study, the evolution and adoption of … Read more

Got Feelings? Why It's Time to Rethink Brand Positioning
By Ginger Conlon
Thought Leaders
Back in 1980, Al Ries and Jack Trout warned marketers that if they didn't position their brands in consumers' minds, their competitors would do it for them. That's still true, but there's another not… Read more

Measuring to Up Inclusion: The #Inclusive100 Index

Measuring to Up Inclusion: The #Inclusive100 Index
By E.B. Moss
Insider InSites with... and She Runs It InSites
In a recent Advancing Diversity podcast conversation with Lynn Branigan (below right), president and chief executive officer of She Runs It, and Carol Watson (below left), senior director, global adv… Read more

Effectv's Automotive Advisory Council Highlights Three Major Trends for 2020

Effectv's Automotive Advisory Council Highlights Three Major Trends for 2020
By Bradley Berman
Comcast Advertising InSites
Even the most well-polished crystal ball can be murky sometimes. But, as you prepare for uncertain times in 2020, what if you could tap into a brain trust of the most experienced auto-dealership mark… Read more

Voice Will Transform In-Car Media. Someday.

Voice Will Transform In-Car Media. Someday.
By Alli Romano
for Alli on Audio
Like many devoted smart speaker owners, now that Amazon's Alexa and Google Home have transformed how I consume media at home, I crave the same convenience in my car. Americans spend nearly 11 hours p… Read more

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Hulu at TCA -- Hillary Clinton on Voting, the Election, the Media and More

Hulu at TCA -- Hillary Clinton on Voting, the Election, the Media and More
By Ed Martin
Ed Martin Report and Hulu InSites
Pasadena, CA -- Gotta hand it to Hulu. Dozens of networks and streamers brought all kinds of interesting people to the Winter 2020 Television Critics Association tour during the last two weeks, but … Read more

WarnerMedia at TCA: Kevin Reilly Explains HBO Max to Confused Critics

WarnerMedia at TCA: Kevin Reilly Explains HBO Max to Confused Critics
By Ed Martin
WarnerMedia InSites and Ed Martin Report
Pasadena, CA -- The relatively young WarnerMedia has already established its own day at the twice-yearly Television Critics Association tours, featuring panels for HBO, TBS, TNT, truTV and other enti… Read more

Will Anything Ruffle Peacock's Feathers?

Will Anything Ruffle Peacock's Feathers?
By Simon Applebaum
for Tomorrow Will Be Televised
Looks like Peacock, unfurling before the investor community at a splashy 30 Rock event in New York last week, wants to travel both lanes of the streaming highway -- one lane with customers watching a… Read more

Kim Kardashian West Brings "The Justice Project" to TCA

Kim Kardashian West Brings "The Justice Project" to TCA
By Steve Gidlow
for Behind the Scenes in Hollywood and NBCU InSites
Kim Kardashian West is no stranger to the law. Growing up the daughter of Atty. Robert Kardashian, who in the mid-Nineties famously represented his good friend O.J. Simpson in what would become know… Read more

Discovery at TCA: Food Network, HGTV, TLC, OWN, ID and Puppies

Discovery at TCA: Food Network, HGTV, TLC, OWN, ID and Puppies
By Ed Martin and Steve Gidlow
for Ed Martin Report and Behind the Scenes in Hollywood
Pasadena, CA -- Discovery on Thursday brought panels and announcements for eight of its networks to the Winter 2020 Television Critics Association. Highlights from the company's very busy morning he… Read more

YouTube at TCA: Getting to Know the "New" Paris Hilton

YouTube at TCA: Getting to Know the "New" Paris Hilton
By Steve Gidlow
for Behind the Scenes in Hollywood and YouTube Insights
No matter how you feel about her, you have to give Paris Hilton credit where due. In an industry filled with people who are lucky if they enjoy 15 minutes of fame, 17 years after the premiere of Fox… Read more

In HISTORY’s “Project Blue Book,” UFO Terror Leads to Government Cover-Ups

In HISTORY’s “Project Blue Book,” UFO Terror Leads to Government Cover-Ups
By Jacqueline Cutler
TV / Video Download and A+E Networks InSites
When HISTORY’s Project Blue Book returns for a second season on January 21, the action moves from external to internal, from space to Earth, and from the unknown to what we think we know. Set during… Read more

No Bones About It: NBC's "Lincoln Rhyme" Is a Gutsy Crime Thriller

No Bones About It: NBC's "Lincoln Rhyme" Is a Gutsy Crime Thriller
By Ainsley Andrade
NBCU InSites and #AndradeSays
The last time I typed the words “Bone Collector” into anything, I was googling videos of Larry Williams -- a streetball legend who was just obliterating the ankles of his opponents with some of the s… Read more

Derek Theler on His Role in Paramount Network's “68 Whiskey”

Derek Theler on His Role in Paramount Network's “68 Whiskey”
By Steve Gidlow
for Behind the Scenes in Hollywood and ViacomCBS InSites
Pasadena, CA -- Following the success of its hit western Yellowstone, Paramount Network has revived the war drama with 68 Whiskey, which debuted this week. The series (from Brian Grazer and Ron How… Read more

Dan Bucatinsky Is Forever a Friend of "Friends"

Dan Bucatinsky Is Forever a Friend of "Friends"
By Steve Gidlow
for Friends of "Friends"
He’s probably best known for his Emmy Award-winning portrayal of James Novak on ABC’s Scandal, but of similar note actor, writer and producer Dan Bucatinsky is also a Friend of Friends. In 2002, Buc… Read more

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Viacom's Valerie Bischak: True Grit and Good Advice

Viacom's Valerie Bischak: True Grit and Good Advice
By Kathy Newberger
for WomenAdvancing and ViacomCBS InSites
Valerie Bischak has a 100-person team charged with building key advertising partnerships across all of Viacom's screens and brands. That means from networks like MTV, Comedy Central and Nickelodeon… Read more

"Yellowstone" Inspires Paramount Network to Deliver "TV as Exciting as the Movies"

"Yellowstone" Inspires Paramount Network to Deliver "TV as Exciting as the Movies"
By Simon Applebaum
for Tomorrow Will Be Televised and ViacomCBS InSites
Once in a rare while, a television series does more than generate top ratings and viewership for a television network; sometimes it also inspires a new course that sets the tone for the network's ent… Read more

Why Media Teams are Betting on Shopper Marketing

Why Media Teams are Betting on Shopper Marketing
By Mike Swart
ViacomCBS InSites
Tens of billions of dollars are spent in the U.S. each year on TV ads: $76.1 billion, to be precise. Another $129.3 billion will be spent on digital in the U.S. alone this year. But most of these ads… Read more

Making OTT Your Reach Extension Platform for the Future

Making OTT Your Reach Extension Platform for the Future
By Karen Phillips
ViacomCBS InSites
It's true, TV advertising isn't what it used to be; now, it's even better. During the ongoing "everything in media is being disrupted" narrative, if TV has held onto anything as an ad medium, it's t… Read more

Welcome to the Era of the On-the-Ground CMO

Welcome to the Era of the On-the-Ground CMO
By Paul Kontonis
CMO Village and ViacomCBS InSites
Chief Marketing Officers were everywhere at Cannes Lions. Representing large to small companies and consumer-facing to business-to-business brands, panels inside and outside of the Palais featured s… Read more

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The Big Reveal: Streamline Launches to Deliver High-Level Intelligence on OTT

The Big Reveal: Streamline Launches to Deliver High-Level Intelligence on OTT
By Jeff Minsky
Newsy InSites
The world of streaming video continues to evolve and have a profound, direct impact on the future of television and advertising. Whether through mobile video, smart TVs, over-the-top devices (e.g., A… Read more

Obama Strategist on Whose Data and OTT Strategies Will Win 2020 Elections [VIDEO]

Obama Strategist on Whose Data and OTT Strategies Will Win 2020 Elections [VIDEO]
By Jeff Minsky
Newsy InSites
Daniel Jester, lead architect of the 2008 and 2012 “Obama for America” media strategy, knows what it takes to win elections today. His experience gives him unique insights into Campaign 2020, includi… Read more

OTT Video Exclusive: Forecasts, Data, and Barriers to Success [VIDEO]

OTT Video Exclusive: Forecasts, Data, and Barriers to Success [VIDEO]

Newsy InSites
Are ad dollars flowing at the same pace as over-the-top television (OTT) adoption and usage? View this week's "Streamline" from Newsy as MediaVillage founder Jack Myers and host Bianca Facchinei talk… Read more

Best Ways Marketers Can Win Over Gen Z
By Hayley Virgil
Newsy InSites
In this week’s Newsy “Streamline,” host Bianca Facchinei meets up with MediaVillage #AskGenZ columnist Kelsey Davis to discuss how marketers can best approach and win over one of the largest generati… Read more

Streamline Separates OTT Hype From OTT Reality [Video]

Streamline Separates OTT Hype From OTT Reality [Video]

Newsy InSites
Why are advertising professionals hesitant to decisively declare the true impact of OTT advertising? Newsy’s Streamline, which digs deep into the world of video streaming and advertising, features Me… Read more

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Ad World Lessons Learned in 2019 to Take Into the New Year

Ad World Lessons Learned in 2019 to Take Into the New Year
By Brian Jacobs
The Cog Blog
It's traditional to start the first post of the New Year with predictions for the year ahead. It's inevitable that a few of these will come true (on the basis that even a stopped clock is right twice… Read more

Publicis Media's Frank Harrison: Why Branding Is More Important than Ever

Publicis Media's Frank Harrison: Why Branding Is More Important than Ever
By Charlene Weisler
for Publicis Media InSites
My first question to Frank Harrison was "What is your definition of branding?" There was a long pause before Harrison, Publicis Media's global research lead, Data Sciences Practice, replied: "Oh… How… Read more

The Future of Diversity: Honoring D&I Change-Agents at CES

The Future of Diversity: Honoring D&I Change-Agents at CES
By Raquelle Zuzarte
Advancing Diversity Hall of Honors
Stories have been an intrinsic part of the Las Vegas Valley, heralding back to Native American traditions some 10,000 years ago. On January 8, 2020, we tapped into the same spirit of human connection… Read more

Language and Culture Lead the Way in 2020 and Beyond

Language and Culture Lead the Way in 2020 and Beyond
By Philip McKenzie
On Influence and Influencers
Beginnings and ends are moments of reflection. We take stock of where we've been and what we've done and, eventually, turn our eyes toward deciphering the future. Read more

DISH Media's Vanessa Longworth on Managing Addressable Data

DISH Media's Vanessa Longworth on Managing Addressable Data
By Charlene Weisler
for DISH Media InSites
When it comes to driving the value of addressable advertising, "first-party data is extremely beneficial," notes Vanessa Longworth (pictured above). She should know. As the data partnerships manager … Read more

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Cameron Mathison on Confronting Cancer and Being Mindful of Miracles
By Steve Gidlow
for Behind the Scenes in Hollywood and Crown Media InSites
August 7, 2019 is a date Cameron Mathison will never forget. Having dealt with five years of stomach issues and countless tests, that was the day that he finally took matters concerning his health i… Read more

Hallmark Channel's "When Calls the Heart" Finishes Its Sixth Season on Top

Hallmark Channel's "When Calls the Heart" Finishes Its Sixth Season on Top
By Steve Gidlow
for TV / Video Download and Behind the Scenes in Hollywood and Crown Media InSites
Even with its well-documented casting upheaval, Hallmark Channel's When Calls the Heart upheld the stellar ratings it garnered throughout its sixth season right until the season finale on June 2. De… Read more

Linda Dano on Her Return to TV in Hallmark’s “Chronicle Mysteries”

Linda Dano on Her Return to TV in Hallmark’s “Chronicle Mysteries”
By Steve Gidlow
for TV / Video Download and Behind the Scenes in Hollywood and Crown Media InSites
When it comes to drama, mystery and romance, legendary daytime diva Linda Dano knows a thing or two. After many years appearing in primetime roles, Dano in 1978 joined the ABC soap opera One Life to… Read more

Dan Jeannotte of "Paris, Wine & Romance" on Hallmark Movie Stardom

Dan Jeannotte of "Paris, Wine & Romance" on Hallmark Movie Stardom
By Steve Gidlow
for TV / Video Download and Behind the Scenes in Hollywood and Crown Media InSites
After recurring for four seasons as Brandon Russell in the Hallmark Channel’s spirited series Good Witch, Dan Jeannotte is ready for the next step -- Hallmark movie fandom. Accordingly, he is making… Read more

Robby Benson Returns to Acting in Hallmark's "A Feeling of Home"

Robby Benson Returns to Acting in Hallmark's "A Feeling of Home"
By Steve Gidlow
for TV / Video Download and Behind the Scenes in Hollywood and Crown Media InSites
For a period in the ‘70s it was impossible to open the pages of teen magazines without the image of actor Robby Benson looking back at you. Movies like Ice Castle’s and Ode to Billy Joe only cemente… Read more

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Mcgarrybowen's Chief Strategist on Drones, Data, and Diving Boards for Brands

Mcgarrybowen's Chief Strategist on Drones, Data, and Diving Boards for Brands
By E.B. Moss
Dentsu Aegis InSites and Insider InSites Podcasts
In Episode 41 of Insider InSites, I learned why mcgarrybowen's global chief strategic officer, Jennifer Zimmerman, (pictured above right) does crossword puzzles religiously and, more important, about… Read more

Dentsu Aegis Network's Video Innovation Council: Mastering the Velocity of the Video Revolution

Dentsu Aegis Network's Video Innovation Council: Mastering the Velocity of the Video Revolution
By Raquelle Zuzarte
Dentsu Aegis InSites
From the early black and white flickering images by the Lumière brothers to the demanding fans of Game of Thrones, the business of storytelling is about visceral emotions, and "nothing captures emoti… Read more

Rent the Runway and Glossier on Crafting Magical Customer Experiences

Rent the Runway and Glossier on Crafting Magical Customer Experiences
By Ginger Conlon
Dentsu Aegis InSites
The line snaking down about four flights of stairs was a clear indication that Advertising Week attendees were keen to learn the strategies behind Rent the Runway’s and Glossier’s continued successes… Read more

The Ambidextrous CMO: Dentsu Aegis Network on Balancing Short-Term Goals with Audacious Transformation

The Ambidextrous CMO: Dentsu Aegis Network on Balancing Short-Term Goals with Audacious Transformation
By Raquelle Zuzarte
Dentsu Aegis InSites
It has never been a better time to be a chief marketing officer. The opportunity to drive both short-term business growth and long-term innovation through creativity, data, technology, customer exper… Read more

M1's Tim Spengler on Powering Up People-Based Marketing

M1's Tim Spengler on Powering Up People-Based Marketing
By Jeff Minsky
Dentsu Aegis InSites
In a conversation that touched on just about every hot-button that the advertising industry is currently facing, Tim Spengler showed he's not only a people-person, but a people-based data person. Tim… Read more

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Media Strategy Should Be an Equal Partner to Investment — So Say We All

Media Strategy Should Be an Equal Partner to Investment — So Say We All
By Jeff Minsky
But Wait, That's Not All...
Known as an adroit storyteller, Ronald D. Moore surprised attendees at the Media Insights & Engagement Conference in New Orleans with an unexpected revelation. Moore, the successful writer and showru… Read more

Hidden Costs of Digital and Social Media

Hidden Costs of Digital and Social Media
By Michael Farmer
Madison Avenue Makeover
The great hope for digital/social media was addressable advertising, with its lower creation and production costs coupled with higher advertising effectiveness. How could one argue with this formula,… Read more

Many Challenges — and Solutions — for Media Technology Departments

Many Challenges — and Solutions — for Media Technology Departments
By Charlene Weisler
for Media Insights
With all of the change and transformation taking place in the media industry today, we may tend to forget that there is one team under especially great pressure to get it done, right, and within budg… Read more

What Does Nielsen Voter Ratings Predict for the Primaries?

What Does Nielsen Voter Ratings Predict for the Primaries?
By Charlene Weisler
for Nielsen Data InSites
I have consulted the tarot cards and they say that Bernie Sanders will win the Iowa primary. But this prediction is not rooted in data, so there is still time to target potential voters by using Niel… Read more

What the Streaming Wars Tell Us About Brand
By Philip McKenzie
On Influence and Influencers
The last decade or more within the advertising and marketing industry has been marked with an increased reliance on data, quantitative measurements, and programmatic alignment of budgets. At the same… Read more

Interview With Addressable TV Market Maker Tracey Scheppach

Interview With Addressable TV Market Maker Tracey Scheppach
By Bill Harvey
In Terms of ROI
When I met Tracey Scheppach at OpenTV in the early 2000s, I was already a few years into proselytizing addressable TV advertising. With her innate genius, she got it immediately. And in the years tha… Read more

Fixating on a President's Lifestyle: A Missed Opportunity to Inform

Fixating on a President's Lifestyle: A Missed Opportunity to Inform
By Erich J. Prince
News on the Record
A December 2019 Vice headline provocatively asked: "Has Donald Trump Ever Eaten a Piece of Fruit?" The article's author, Drew Magary, concluded — in a profanity-laced response surely intended to be h… Read more

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How IoT Can Help Your Business See It All

Intel InSites
The Internet of Things (IoT) is transforming business and the world. At its simplest, IoT is a network of smart machines and technologies that can collect and analyze data to improve decision-making … Read more

2019 Minsky Award for Tech Innovation Goes to…

2019 Minsky Award for Tech Innovation Goes to…
By Jeff Minsky
But Wait, That's Not All...
Since 2013, I have been gifting/inflicting The Minsky Award upon my friends, both personal and within the industry. Previously, it was an annual Facebook post; but, with gratitude to Jack Myers, I no… Read more

Brand Messaging for Real Human Connection: "The Harvey Hierarchy of Needs"
By Charlene Weisler
for Media Insights
The quest for a better understanding of human emotions and behavioral triggers is a long and evolving one. Back in the 1940s, Abraham Maslow introduced his seminal Hierarchy of Needs, setting the sta… Read more

When Fantasies Replace Facts: It’s Time for a Myth Buster on the News

When Fantasies Replace Facts: It’s Time for a Myth Buster on the News
By Kent Harrington
In the National Interest
Scholars who delve into the intellectual intricacies of political theory generally don’t make the roster of on-air pundits. For news producers booking talent, Jeffrey Barash, a professor at the Unive… Read more

Starbucks Is Offering Digital News With Its Coffee

Starbucks Is Offering Digital News With Its Coffee
By Erich J. Prince
News on the Record
Starbucks is nearly three months into its experiment of offering complimentary digital news subscriptions to its customers while inside its stores. Beginning in September, Starbucks discontinued sell… Read more

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Upfront 2019: Look for This Canary in the Coal Mine

Upfront 2019: Look for This Canary in the Coal Mine
By Jack Myers
The Myers Report and Upfronts/NewFronts
In Upfront 2019, look for the canary in the coal mine -- the early signs of a power shift from network sales groups to agency/brand buying organizations. A new study among 750 advertiser and agency … Read more

Advancing Diversity from Adversity to Advocacy to Activism

Advancing Diversity from Adversity to Advocacy to Activism
By Jack Myers
Advancing Diversity Hall of Honors
There's still more talk than action when it comes to diversity and inclusion. That's why Advancing Diversity from Advocacy to Activism is our theme for the third annual Advancing Diversity Hall of Ho… Read more

Gillette's "We Believe" Campaign Stands Against Toxic Masculinity

Gillette's "We Believe" Campaign Stands Against Toxic Masculinity
By Jack Myers
Future of Men and Jack Myers ThinkTank
My personal work in masculinity studies makes the new Gillette "We Believe" campaign personally very gratifying, as I hope it is for everyone. Marc Pritchard, Chief Brand Officer of P&G; and induct… Read more

Gen Z and Young Millennial Influence Dominates Media World

Gen Z and Young Millennial Influence Dominates Media World
By Jack Myers
The Myers Report
According to response to the latest marketplace assessment conducted by The Myers Report for MediaVillage, the youngest generation of media professionals comprises nearly half of agency decision-maki… Read more

Media Industry: Dazed and Generationally Confused

Media Industry: Dazed and Generationally Confused
By Jack Myers
The Myers Report
I continue to be fascinated by the two worlds in which media sales and marketing organizations live. One world is populated by Gen Z and young Millennials working at media agencies who began their m… Read more

ViacomCBS’ Bob Bakish on the Sum Equaling More Than the Parts

ViacomCBS’ Bob Bakish on the Sum Equaling More Than the Parts
By Jack Myers
The Myers Report and CBS InSites and ViacomCBS InSites
“ViacomCBS unites the leading advanced marketing capabilities of Viacom with CBS’ #1 linear viewing position across every demographic, creating the most powerful problem solver available to marketers… Read more

Hallmark, PBS Lead Industry in Brand Safety; NPR, Hulu Lead in Trust
By Jack Myers
The Myers Report
According to a new study from The Myers Report, agency and brand marketer executives consider NPR and Hulu to be their most trusted partners, with Hallmark Channel and PBS offering the most brand-saf… Read more

TV to F-A-N-G: Data & Privacy Standards Will Level the Playing Field

TV to F-A-N-G: Data & Privacy Standards Will Level the Playing Field
By Jack Myers
The Myers Report
As brands and agencies press media sales organizations for deeper analytics on the connections between consumer data and media consumption patterns, the focus on reaching ever-more targeted audiences… Read more

Michael Farmer on the State of the Ad Industry Today and in the Near Future: Part 1

Michael Farmer on the State of the Ad Industry Today and in the Near Future: Part 1
By Jack Myers
Thought Leaders and Creativity Village
Editor's note: MediaVillage is pleased to welcome back Michael Farmer as weekly lead columnist for our new Creativity Village platform. To submit requests to Michael for interviews, contact E.B. Mo… Read more

Havas Media's Colin Kinsella: Four Principles for a Modern Agency and Agency Leader

Havas Media's Colin Kinsella: Four Principles for a Modern Agency and Agency Leader
By Jack Myers
Havas Media InSites
What defines a modern leader and a modern agency in today's agency world, I asked Colin Kinsella, who took over as Chief Executive Officer, North America, of Havas Media Group in 2016. Read more

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Shelley Zalis Shares Equality Hacks Anyone Can Use to Further Diversity and Inclusion

Shelley Zalis Shares Equality Hacks Anyone Can Use to Further Diversity and Inclusion
By E.B. Moss
Intel InSites
Hearing Shelley Zalis describe the value of advancing equality in the workplace, one is immediately inspired to strive for achieving it. Back in 2000, before founding The Female Quotient, Zalis was r… Read more

When It Comes to Inclusion, Who Designs Tech Is as Important as the Tech Itself

When It Comes to Inclusion, Who Designs Tech Is as Important as the Tech Itself
By Raquelle Zuzarte
Intel InSites
Rita Wouhaybi, Ph.D., has an urgent call-to-action to ensure diversity and inclusion in a time of advanced analytics and machine learning: the culture of tech leadership needs to change as fast as th… Read more

Using the Power of Women in Tech to Create Positive Change

Using the Power of Women in Tech to Create Positive Change
By Raquelle Zuzarte
Intel InSites
Imagine the possibilities that could come of tapping into two of the most transformational forces in business today: the progression of female senior executives and the exponential power of technolog… Read more

Reaching the Full Potential of Immersive Media

Reaching the Full Potential of Immersive Media
By Raquelle Zuzarte
Intel InSites
Unlocking the full potential of immersive technology isn't about building the best algorithms, asserts Lynn Comp. It's about building the strongest teams and developing leaders who can navigate — and… Read more

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NPR/Edison Research: With Smart Speaker Market Growth, Privacy and Security Concerns Grow Too

NPR/Edison Research: With Smart Speaker Market Growth, Privacy and Security Concerns Grow Too
By Alli Romano
for Audio InSites and NPR InSites and Alli on Audio
Media organizations and brands alike should take note: While smart speaker ownership continues to grow at a rapid clip -- up 78% in just a year according to the Spring 2019 Smart Audio report from E… Read more

Why Marketers Should Embrace Digital Audio Now

Why Marketers Should Embrace Digital Audio Now
By Alli Romano
for Audio InSites and Alli on Audio and Pandora InSites
Digital audio is no shiny object. Listeners' passion for it is one reason savvy brands are incorporating it in their media mix. It's an "ideal canvas for brand building," according to one veteran med… Read more

Where Does Radio Fit in the Podcast Gold Rush?

Where Does Radio Fit in the Podcast Gold Rush?
By Alli Romano
for NPR InSites and Audio InSites and Alli on Audio
As the original form of audio, you'd think radio stations would be the go-to for all things podcasting, but that's hasn't been the case. In another example of traditional media being slow to adapt t… Read more

To Reach Latinx Consumers, Reflect Their Community and Values

To Reach Latinx Consumers, Reflect Their Community and Values
By Alli Romano
for Alli on Audio and Nielsen Data InSites
As the U.S. Hispanic population grows in size and influence, marketers need to devise a new playbook to reach them — one designed expressly for their community. Latinx individuals are tech-savvy, com… Read more

Pandora's Keri Degroote Weighs in on Edison's "Share of Ear" Report

Pandora's Keri Degroote Weighs in on Edison's "Share of Ear" Report
By Alli Romano
for Alli on Audio and Pandora InSites
As smartphones, smart speakers, and connected cars make audio more accessible than ever, digital audio is reaping the rewards. Streaming audio's audience is growing steadily, as listeners spend more … Read more

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Super Bowl LIV Ads: A Few Smart Standouts Amid a Disappointing Bunch

Super Bowl LIV Ads: A Few Smart Standouts Amid a Disappointing Bunch
By Ed Martin
Ed Martin Report
The Super Bowl as a showcase for new commercials makes less sense with each passing year. I can’t help but wonder why this tradition endures, and at ever-increasing prices. First of all, in this er… Read more

ABC Stations Go Linear with Localish
By Simon Applebaum
for Tomorrow Will Be Televised and The Walt Disney Company InSites
In two weeks, ABC’s owned television stations unit will join the growing parade of individual broadcast stations and station groups operating linear programming services available to audiences throug… Read more

Nat Geo's "The Cave" Exposes the Daily Horrors of Life in Syria

Nat Geo's "The Cave" Exposes the Daily Horrors of Life in Syria
By Jacqueline Cutler
TV / Video Download and Nat Geo InSites and The Walt Disney Company InSites
Editor's note: In her first interview in the United States, Dr. Amani Ballour (pictured above), whose unwavering heroism is the subject of National Geographic's Academy Award-nominated documentary T… Read more

Robin Thicke of “The Masked Singer” Promises a Post-Super Bowl Shocker

Robin Thicke of “The Masked Singer” Promises a Post-Super Bowl Shocker
By Steve Gidlow
for Behind the Scenes in Hollywood and Fox InSites
The third season of Fox’s mega-hit The Masked Singer, in which celebrities disguise themselves as bizarre creatures in order to compete in an anonymous singing competition, premieres Sunday in what i… Read more

“Awkwafina Is Nora from Queens” Has All the Millennial Feels

“Awkwafina Is Nora from Queens” Has All the Millennial Feels
By Ainsley Andrade
ViacomCBS InSites and #AndradeSays
Awkwafina’s no newbie when it comes to big screen comedy. Long before Comedy Central gave homegirl her own show, Awkwafina Is Nora from Queens, she had me with hits like Neighbors 2, Ocean’s Eight a… Read more

How CBS Friended NBC and Launched Jennifer Aniston's Career

How CBS Friended NBC and Launched Jennifer Aniston's Career
By Peter Tortorici
TV / Video Download
I had a chance to kill Friends. Instead, it killed me. As the world takes note and millions continue to celebrate the 25th anniversary of this iconic and insanely successful show my mind wanders ba… Read more

R.I.P. Fred Silverman: Best Radio Programmer Ever

R.I.P. Fred Silverman: Best Radio Programmer Ever
By Walter Sabo
TV / Video Download
Here's a secret about Fred Silverman. He loved radio. He was obsessed with its details, economic elegance and ability to engage. Read more

In HISTORY’s “Project Blue Book,” UFO Terror Leads to Government Cover-Ups
By Jacqueline Cutler
TV / Video Download and A+E Networks InSites
When HISTORY’s Project Blue Book returns for a second season on January 21, the action moves from external to internal, from space to Earth, and from the unknown to what we think we know. Set during… Read more

Stephen Amell on the Emotional Final Days of The CW's "Arrow"

Stephen Amell on the Emotional Final Days of The CW's "Arrow"
By Steve Gidlow
for Behind the Scenes in Hollywood and The CW InSites
Fans of The CW’s Arrow recently bid farewell to the beloved character when, during the Crisis on Infinite Earths superhero crossover event, Oliver Queen sacrificed himself for the sake of humanity. … Read more

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The Very Relevant Story of Kirk McDonald and the Xandr Brand
By E.B. Moss
Audio InSites and E.B. Moss Reports and Insider InSites Podcasts and Xandr InSites
I managed to grab a half hour for a podcast with Kirk McDonald (pictured above) between his back-to-back meetings at CES 2019. Why is he so busy? He's the Chief Marketing Officer of Xandr, the adve… Read more

Xandr's Jason Brown on "Addressing" Brand Challenges Across the TV Ecosystem
By Kathy Newberger
for Xandr InSites
In real estate, a property's value depends on "location, location, location." For media companies during Upfront season, the signifier of importance is "timing, timing, timing." To people outside t… Read more

Xandr's Catherine Williams: Mathematician, Storyteller, Leader

Xandr's Catherine Williams: Mathematician, Storyteller, Leader
By Kathy Newberger
for On Marketing Innovation and Xandr InSites
Telling stories is at the heart of the advertising business. Anyone who's seen Mad Men, Bewitched or the Super Bowl, knows as well as the most experienced brand manager that how brands tell stories a… Read more

How Clypd Accelerates Xandr's Position in Advanced TV

How Clypd Accelerates Xandr's Position in Advanced TV
By Charlene Weisler
for Xandr InSites
Demonstrating its commitment to TV advertising, Xandr acquired clypd, a data-driven sell-side TV platform of choice for more than 100 broadcast and cable networks that also boasts both a private and … Read more

Xandr Is Actively Redefining Video Addressability

Xandr Is Actively Redefining Video Addressability
By Jeff Minsky
Xandr InSites
Queso, football and a concert in Deep Ellum are all trademarks of a great day in Texas (well, anywhere, actually!). As yours truly is a native Texan, I can vouch for that ... as can Rick Welday, Pre… Read more

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Unlocking the Addressable Future
By Charlene Weisler
for Media Insights
Addressable TV ad spend is on a tear, according to eMarketer, increasing from $760 million in 2016 to a projected $3.49 billion by 2021. The advantages that addressable offers both buyers and sellers… Read more

TV Measurement in a Digital World
By Charlene Weisler
for CBS InSites and Media Insights
In a highly fragmented media world, where the consumer is at the cutting edge of media consumption, media measurement and attribution can be a moving target. How does the industry keep up? Several in… Read more

Next Big Data-Driven Ad Opportunity? Sports, Says Xandr and WarnerMedia

Next Big Data-Driven Ad Opportunity? Sports, Says Xandr and WarnerMedia
By Charlene Weisler
for Media Insights
For some, according to consultant Mike Shields, when you think of sports advertising it generally consists of "big brands doing tentpole sponsorships. Sports doesn't scream data technology and progra… Read more

Just in Time for the Upfront, A+E Guarantees Audience-Based Advertising

Just in Time for the Upfront, A+E Guarantees Audience-Based Advertising
By Charlene Weisler
for A+E Networks InSites and Media Insights
The folks at A+E Networks understand the value of a well thought out process. As they announce the launch of their audience-based advertising solutions for both digital and linear platforms, all of … Read more

Takeaways from the CIMM Cross-Platform Video Measurement and Data Summit

Takeaways from the CIMM Cross-Platform Video Measurement and Data Summit
By Charlene Weisler
for Media Insights
To those of us in the media world, the discussion of attribution and cross-platform measurement has been going on for decades. Waiting for solutions has been painfully slow. But in the most recent … Read more

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Larissa Wohl on Hallmark Channel’s New Pet Adoption Special “Tails of Joy”

Larissa Wohl on Hallmark Channel’s New Pet Adoption Special “Tails of Joy”
By Steve Gidlow
for Behind the Scenes in Hollywood and Crown Media InSites
Next week, Hallmark Channel, in conjunction with the rescue organization Paw Works, will give viewers a behind-the-scenes look at the mechanics of pet adoption in a new special titled Tails of Joy. … Read more

A&E’s “Live PD®: Wanted” Renewed; Viewer Tip Leads to Arrest of Fugitive

A&E’s “Live PD®: Wanted” Renewed; Viewer Tip Leads to Arrest of Fugitive

A+E Networks InSites and Press Release of the Week
A&E; has announced the season two renewal of its original documentary series Live PD®: Wanted. Produced by MGM’s Big Fish Entertainment, the new season premieres on Thursday, February 27 at 9 p.m. E… Read more

Carlos and Alexa PenaVega Return to Hallmark in "Picture Perfect Mysteries: Dead Over Diamonds"

Carlos and Alexa PenaVega Return to Hallmark in "Picture Perfect Mysteries: Dead Over Diamonds"
By Steve Gidlow
for Behind the Scenes in Hollywood and Crown Media InSites
Work has become a family affair for Carlos and Alexa PenaVega. Since 2017, the husband and wife have become fixtures on both Hallmark Channel and Hallmark Movies and Mysteries, racking up five films… Read more

"Zoey's Playlist" Is Indeed Extraordinary

"Zoey's Playlist" Is Indeed Extraordinary
By Ainsley Andrade
NBCU InSites and #AndradeSays
Even though I happen to be a huge fan of musical theater, something about people singing and dancing in my TV shows usually turns me off. So, when Zoey’s Extraordinary Playlist came along, I had an … Read more

Jonny Beauchamp on Advancing LGBTQ+ Characters of Color in The CW’s “Katy Keene”

Jonny Beauchamp on Advancing LGBTQ+ Characters of Color in The CW’s “Katy Keene”
By Juan Ayala
The CW InSites and Multicultural TV
After the many DC superhero dramas that executive producer Greg Berlanti and the team at Warner Bros. amassed over the years on The CW, Riverdale stood out amongst the properties as something very di… Read more

Facebook’s Smart-Trick Pony: Portal TV
By Simon Applebaum
for Tomorrow Will Be Televised
Whether Facebook wants to publicly say so or not, the social media powerhouse is now the new kid on the smart TV device block, up against the likes of Google Chromecast, Amazon Fire TV and Roku. Por… Read more

"Parasite" Night
By Ed Martin
Ed Martin Report
Well, this is awkward. The one movie nominated for Best Picture at the 92nd Academy Awards that I have not seen is Parasite, from South Korea, which received awards for Best International Feature Fi… Read more

ABC Stations Go Linear with Localish
By Simon Applebaum
for Tomorrow Will Be Televised and The Walt Disney Company InSites
In two weeks, ABC’s owned television stations unit will join the growing parade of individual broadcast stations and station groups operating linear programming services available to audiences throug… Read more

Lucy Hale Is Keen on Playing Katy in Her New Series on The CW

Lucy Hale Is Keen on Playing Katy in Her New Series on The CW
By Steve Gidlow
for Behind the Scenes in Hollywood and The CW InSites
Former Pretty Little Liars star Lucy Hale on Thursday returns to The CW (following the demise of 2018's underappreciated Life Sentence) to star as the title character in Katy Keene. Set and filmed o… Read more

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The Multicultural Pipeline Turns 10
By Philip McKenzie
1stFive and Publicis Media InSites
Lack of diversity has been a primary cause of concern in the advertising industry and the calls for more action have only gotten louder over the years. Publicis Media created its annual Multicultural… Read more

Burning Ambition Academy's Michelle Thomas on Inspiring Today's Leaders

Burning Ambition Academy's Michelle Thomas on Inspiring Today's Leaders
By Hayley Virgil
Publicis Media InSites
Many in media and marketing focus primarily on understanding new technology as the industry continues to shift. While that's essential, it's not the only critical area of learning needed to keep pace… Read more

Brian Berg on Philanthropical Match Making and How Publicis Media's Culture Supports Social Good

Brian Berg on Philanthropical Match Making and How Publicis Media's Culture Supports Social Good
By Philip McKenzie
Publicis Media InSites
Philanthropy is a vital conduit for corporations to engage in social causes. Publicis Media has built a culture that strongly encourages and supports its employees' involvement with nonprofits. Brian… Read more

Spark Foundry's Andrew Klein Connects AI, Mixed Reality and E-Mobility

Spark Foundry's Andrew Klein Connects AI, Mixed Reality and E-Mobility
By Oriana Schwindt
for Publicis Media InSites
Andrew Klein, Director of Content Innovation at Publicis Media's Spark Foundry, saw a lot of stuff at SXSW this year that seems designed to get any innovation executive excited: sumptuous brand activ… Read more

What It Means When You Show Up for Yourself: A ColorComm Conference Retrospective

What It Means When You Show Up for Yourself: A ColorComm Conference Retrospective
By Britany Elise Rickett
Advancing Diversity Hall of Honors and WomenAdvancing and Publicis Media InSites
When you need inspiration or affirmation, you may just find it among your 500 closest compatriots. Read more

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FreeWheel Touts “FreeWheel Media” in Push for Programmatic Media Dollars

FreeWheel Touts “FreeWheel Media” in Push for Programmatic Media Dollars
By Jeff Minsky
Upfronts/NewFronts and Comcast Advertising InSites
FreeWheel added another “Front” to the ad industry lexicon Wednesday, presenting its vision and new offerings at what it referred to as a “NowFront.” Read more

“The New TV”: Reports of its Death Have Been Greatly Exaggerated

“The New TV”: Reports of its Death Have Been Greatly Exaggerated
By Jeff Minsky
Comcast Advertising InSites
Justin Evans loves data. We’re not just talking Cliff Clavin interesting facts level; we are going full-on “Moneyball” here. So, it’s pretty fortunate that Evans (pictured above) has the job of Vic… Read more

Making Television Easy to Buy for Small and Local Businesses

Making Television Easy to Buy for Small and Local Businesses
By Kathy Newberger
for Comcast Advertising InSites
It has long been possible to buy digital campaigns from companies, such as Facebook, LinkedIn, and Spotify without ever talking with a sales representative. In fact, for most advertisers, self-servic… Read more

Heather Coghill Reveals Surprising TV Trends From Comcast Viewership Data

Heather Coghill Reveals Surprising TV Trends From Comcast Viewership Data
By Charlene Weisler
for Comcast Advertising InSites
Heather Coghill has been a fan of viewership data for years. And now, with the results of a new television insights study based on Comcast's footprint, the company's senior director, audience insight… Read more

The Golden Age… of Complexity: Reducing Friction in the TV Advertising Ecosystem

The Golden Age… of Complexity: Reducing Friction in the TV Advertising Ecosystem
By James Rooke
Comcast Advertising InSites
As viewers, you probably agree that we've never had more options when deciding what content to watch, which device to watch it on, or how to access it. Consumers are living in a golden age of televis… Read more

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Freeform's Powerful "Party of Five" Reboot Hits Home

Freeform's Powerful "Party of Five" Reboot Hits Home
By Juan Ayala
The Walt Disney Company InSites and Multicultural TV
At a time when reboots, revivals and spin-offs are sprouting throughout television like crabgrass, it has become common for showrunners and networks to take risks reimagining popular titles to share … Read more

CBS at TCA -- Edie Falco on Her Return to Broadcast TV

CBS at TCA -- Edie Falco on Her Return to Broadcast TV
By Steve Gidlow
for Behind the Scenes in Hollywood and ViacomCBS InSites
Pasadena, CA -- Edie Falco returns to network television in February in CBS’s Tommy, starring as Abigail "Tommy" Thomas, the first female chief of police for the LAPD. The series marks her first TV … Read more

CBS All Access at TCA: “Interrogation” Gives Us Options, “Picard” Gives Us Hope

CBS All Access at TCA: “Interrogation” Gives Us Options, “Picard” Gives Us Hope
By Jacqueline Cutler
TV / Video Download and ViacomCBS InSites
Pasadena, CA -- CBS All Access’ presentation at the Winter 2020 Television Critics Association Tour may go down in history as the afternoon that forever disrupted the traditional experience of watchi… Read more

Dan Bucatinsky Is Forever a Friend of "Friends"
By Steve Gidlow
for Friends of "Friends"
He’s probably best known for his Emmy Award-winning portrayal of James Novak on ABC’s Scandal, but of similar note actor, writer and producer Dan Bucatinsky is also a Friend of Friends. In 2002, Buc… Read more

What to Expect from TV in the Decade Ahead

What to Expect from TV in the Decade Ahead
By Simon Applebaum
for Tomorrow Will Be Televised
To all believers of the mantra that as goes the first year of a new decade, so goes the whole decade, stand by to witness whether your credo gets realized in the television universe. Even if what di… Read more

"The Update": "No Passport Required," "Truth Be Told" and More

"The Update": "No Passport Required," "Truth Be Told" and More

The Update
In this episode of "The Update," producer and host Christian Taylor reviews recent columns at TV/Video Download, including Simon Applebaum's look at TV in the year ahead, Ed Martin's interview with c… Read more

ABC at TCA: Putting the Swagger Back in Broadcast Television

ABC at TCA: Putting the Swagger Back in Broadcast Television
By Ed Martin
Ed Martin Report
Pasadena, CA -- Throughout its day at the Winter 2020 Television Critics Association tour, ABC reinforced a message articulated by its entertainment president Karey Burke during her session that morn… Read more

PBS at TCA: Another Bad Day for Alexa
By Ed Martin
Ed Martin Report
Pasadena, CA -- Amazon’s Prime Video isn’t participating in the Winter 2020 Television Critics Association tour, but its presence has been felt throughout, first on Tuesday during a panel for the upc… Read more

Fox at TCA: A Bad Day for Alexa
By Ed Martin
Ed Martin Report
Pasadena, CA -- As CES kicked into gear Tuesday in Las Vegas, TCA got underway in Pasadena, and in a thought-provoking coincidence one of the panels was about an upcoming scripted series that will ex… Read more

Fox at TCA: "9-1-1: Lone Star," "Deputy," "Filthy Rich" and More

Fox at TCA: "9-1-1: Lone Star," "Deputy," "Filthy Rich" and More
By Steve Gidlow
for Behind the Scenes in Hollywood
Pasadena, CA -- The January 2020 Television Critics Association tour got off to an atypically comical start on Tuesday courtesy of Fox. With two packed weeks of panels ahead of them for the majority… Read more

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The Media Word of the Year
By Brian Jacobs
The Cog Blog
Last week, I was — I think entirely justifiably — snooty about lessons from 2019 that can be applied to the New Year. The Cog Blog doesn't make predictions; if only because of my entirely rational fe… Read more

The Push & Pull of Audio: Voice, Music, and the Magic of Sound

The Push & Pull of Audio: Voice, Music, and the Magic of Sound
By Raquelle Zuzarte
Dentsu Aegis InSites
Audio, in the form of radio, was one of the first forms of in-home entertainment. Today, broadcast radio still reaches nine out of 10 Americans and the ubiquity of audio is pervasive across devices, … Read more

DISH Media's Camille Pickren on Navigating Data in the Blended Linear and Addressable Landscape

DISH Media's Camille Pickren on Navigating Data in the Blended Linear and Addressable Landscape
By Charlene Weisler
for DISH Media InSites
Camille Pickren (pictured at top) relishes work that many marketers dread: diving into the deep mechanics of data targeting for marketing, programming, and sales. As business operations manager of da… Read more

Advertising 2045: The Tipping Point of the New Majority

Advertising 2045: The Tipping Point of the New Majority
By Raquelle Zuzarte
Publicis Media InSites
Predicting the future and capitalizing on key trends in business, culture, and technology underlie the narrative at CES every year. From Uber's flying taxis to P&G;'s toilet paper robots, new ideas a… Read more

The Power of Authenticity in Fan-First Engagement

The Power of Authenticity in Fan-First Engagement
By Hayley Virgil
Thought Leaders
Sports teams and entertainers aren't the only ones with ardent fans. Many of today's direct-to-consumer and content brands are capturing the hearts (and eyes) of consumers across the web. Executives … Read more

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Video Providers Step Up Podcasting Game
By Alli Romano
for Audio InSites
Recognizing that podcasts are a powerful companion to video, a growing number of linear and digital video services are creating podcasts that align with their audiences' tastes. The podcasts cover ev… Read more

Five Experts on Branding: Yes, It's Critical and TV Is the Key

Five Experts on Branding: Yes, It's Critical and TV Is the Key
By Kathy Newberger
for Spectrum Reach InSites
If you're like me, then your LinkedIn feed has been all about the resurgence of branding and traditional media recently. Companies such as Amazon, Facebook, and Google began 2020 with Super Bowl ads.… Read more

Nielsen’s Lana Busignani on Navigating the Age of Dissonance

Nielsen’s Lana Busignani on Navigating the Age of Dissonance
By Charlene Weisler
for Nielsen Data InSites
According to Nielsen’s 2nd Annual Marketing study, marketers are living in the Age of Dissonance, where consumer preferences and behaviors are changing at such a rapid pace that the advertising, mark… Read more

No One Acts Their Age: A Conversation With David Allison on Rethinking Demographics

No One Acts Their Age: A Conversation With David Allison on Rethinking Demographics
By Philip McKenzie
On Influence and Influencers
Marketers today must continually seek innovative ways to remain relevant and connect with an ever-elusive audience. Given those conditions, there is an opportunity to question everything, including t… Read more

The Weather Channel: Forecasts Call for Great Storytelling

The Weather Channel: Forecasts Call for Great Storytelling
By Michael Smith
Weather Channel InSites
From feature stories to long-form podcasts, journalists have long realized that there's more to tell than just straight news and breaking updates. The Weather Channel television network is recognized… Read more

Discovering "The Best Jobs You've Never Heard Of" with ANA

Discovering "The Best Jobs You've Never Heard Of" with ANA
By Kelsey Davis
#AskGenZ and ANA InSites
College graduates prefer to work for companies that value their desire to bring innovation and passion into the workplace. The Association of National Advertisers' (ANA) execution of its Best Jobs Yo… Read more

Awards Shows are the Super Bowl of Entertainment. Here's Why

Awards Shows are the Super Bowl of Entertainment. Here's Why
By Oriana Schwindt
for NY Interconnect InSites
The Oscars and the Super Bowl don't have much in common on the surface. But look deeper and the parallels become clear: Both events are the culmination of months-long seasons, designed to award the b… Read more

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TODAY - Thursday June 4 at 1PM ET

Terry Kawaja, founder of LUMA Partners, creator of the LUMAscape, and inspiration behind the industry''s most entertaining B2B videos, joins Jack Myers for a Zoom Leadership Conversation TODAY Thursday June 4 at 1PM ET. REGISTER NOW. Terry has been instrumental in the explosion of M&A activity in the media industry''s tech sector for more than two decades and he has strong opinions about the industry''s future, many of which he''ll share for the first time in his wide-ranging conversation with MediaVillage founder Jack Myers

Join the Conversation to learn Terry''s POV on the state of industry M&A, equity funding and the future of media, advertising & tech investments.

Impact of tech explosion in media and marketing
Realities of M&A consolidation and rationalization
History of past decade of transactions – what we can learn
COVID-19 as an accelerantm0f CTV, Identity, Mobil App Monetization, Audio
Why Blockchain and VR are NOT good bets
Why Fraud is a "useless" topic
New disruptive solutions for growth

REGISTER NOW

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Featured Commentaries from MediaVillage.com

Coronavirus Crisis Has Halted Production of These Shows

Coronavirus Crisis Has Halted Production of These Shows
By Ed Martin
Ed Martin Report and Upfronts/NewFronts
As the Coronavirus crisis continues, MediaVillage and TV/Video Download will keep you up to date on primetime, daytime, streaming, syndicated, premium cable and basic cable programs that have ceased … Read more

IFC''s "Brockmire" Goes Out With a Bang
By Ainsley Andrade
AMC Networks InSites and #AndradeSays
I’m just going to go ahead and say it: IFC’s Brockmire is the most socio-politically aware and emotionally evolved show on television. A bold claim, I know, but it’s one that I am more than happy t… Read more

Larissa Wohl of Hallmark''s "Home & Family" On Helping Animals During the Crisis

Larissa Wohl of Hallmark''s "Home & Family" On Helping Animals During the Crisis
By Steve Gidlow
for Behind the Scenes in Hollywood and Crown Media InSites
As the ripple effects of the Coronavirus crisis continue to be felt throughout Hollywood, Crown Media, parent company to Hallmark Channel and Hallmark Movies & Mysteries, announced on March 14 that i… Read more

Univision News Announces Comprehensive Coverage of COVID-19 Pandemic

Univision News Announces Comprehensive Coverage of COVID-19 Pandemic

TV / Video Download and Univision InSites
As industry-wide efforts to keep the Hispanic community informed during the Coronavirus crisis continue to expand, Univision on Tuesday announced that it will provide ongoing coverage of the latest d… Read more

Coronavirus Leaves Sports Networks Scrambling for Programming

Coronavirus Leaves Sports Networks Scrambling for Programming
By Jim Motavalli
TV / Video Download and Motavalli on Auto Marketing and Upfronts/NewFronts
Did they know something we don''t? The bidders crammed into the Mecum Auctions at State Farm Stadium in Glendale, Arizona last Friday, as part of the March 11–14 event — while most of the known world … Read more

Telemundo''s “Coronavirus: Emergencia Mundial” Helps Hispanics Prepare

Telemundo''s “Coronavirus: Emergencia Mundial” Helps Hispanics Prepare
By Juan Ayala
NBCU InSites and Multicultural TV
What Millennials and Gen-Zers first dismissed as “just another flu,” comparing it to past diseases like H1-N1 and Mad Cow Disease, has quickly became more serious than we ever anticipated. In its ne… Read more

Official Virtual Upfront/NewFront Season Announced: May 4 to 14.

Official Virtual Upfront/NewFront Season Announced: May 4 to 14.
By Jack Myers
Upfronts/NewFronts
We believe in the power of rituals especially as we''re all dealing with disrupted plans and upheaval. While travel has been cancelled along with all in-person Upfront and NewFront presentations and m… Read more

Can truTV''s "It''s Personal with Amy Hoggart" Save Us All?

Can truTV''s "It''s Personal with Amy Hoggart" Save Us All?
By Ainsley Andrade
WarnerMedia InSites and #AndradeSays
Programs like The Daily Show have always been my cup of tea when it comes to those types of comedic news/talk shows. The Daily Show, the true O.G. in this genre, eventually went on to begat my other… Read more

Ad Council, With White House, CDC, HHS, Major Media Networks/Digital Platforms, to Launch Coronavirus-Related PSAs

Ad Council, With White House, CDC, HHS, Major Media Networks/Digital Platforms, to Launch Coronavirus-Related PSAs

Upfronts/NewFronts and Ad Council InSites and Press Release of the Week
In response to the COVID-19 pandemic, the Ad Council is working in collaboration with the White House, Centers for Disease Control and Prevention (CDC), U.S. Department of Health and Human Services (… Read more

TLC’s “Say Yes to the Dress: America” Throws a Super-Sized Celebration

TLC’s “Say Yes to the Dress: America” Throws a Super-Sized Celebration
By Jacqueline Cutler
TV / Video Download and Discovery Inc. InSites
Saying “yes” to the dress and “I do” all within 48 hours sounds more like the makings for a tacky Vegas wedding than a storybook affair in Central Park. That sort of turnaround usually means whateve… Read more

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A #ThankYou to Those Who Really Deserve It Right Now

A #ThankYou to Those Who Really Deserve It Right Now
By Jodi Senese
Outfront Media InSites
Like most of America, today was not my usual weekday morning routine. I didn''t have to get dressed in the predawn darkness and rush to make the 6:09 (that is a.m.) train. No morning commute that requ… Read more

Kantar Covid-19 Barometer Reveals Shifts in Consumer Attitudes, Expectations of Brands

Kantar Covid-19 Barometer Reveals Shifts in Consumer Attitudes, Expectations of Brands
By Nathan Holman
Thought Leaders
When a client or coworker goes through a hard time, your relationship typically changes. It''s business as usual — because it has to be — but your attitude toward that person becomes more sensitive an… Read more

Advertising Economy 2021: Recession or Depression?

Advertising Economy 2021: Recession or Depression?
By Jack Myers
The Myers Report
In the earliest days of HIV/AIDS, before the public was responding to the growing plague, two of my closest business colleagues died. One was an incredibly talented chief creative officer of a major … Read more

Marketing Down 8.7% Advertising Up 7.9% What''s Wrong With This 2025 Forecast?

Marketing Down 8.7% Advertising Up 7.9% What''s Wrong With This 2025 Forecast?
By Jack Myers
The Myers Report
Total marketing communications and advertising investments will decline more than $50 billion annually between 2019 and 2025, from $589.8 billion to $538.3 billion, according to The Myers Report''s ne… Read more

New Media Math 2020–2025: Linear Dollars=Digital Quarters

New Media Math 2020–2025: Linear Dollars=Digital Quarters
By Jack Myers
The Myers Report
The billions of dollars invested in quality content by legacy media companies is being rewarded not by increased investments in advertising, but by a drive toward commoditization and a transfer of me… Read more

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Must-Stream TV: Andrade’s Best Binges (Part One)

Must-Stream TV: Andrade’s Best Binges (Part One)
By Ainsley Andrade
#AndradeSays
Many of us have been trying our hardest to remain positive, creative and productive during these troubling times. For some, social distancing means painting, reading or home exercise. For this guy,… Read more

Must-Stream TV: Andrade’s Best Binges (Part Two)

Must-Stream TV: Andrade’s Best Binges (Part Two)
By Ainsley Andrade
#AndradeSays
Many of us have been trying our hardest to remain positive, creative and productive during these troubling times. For some, social distancing means painting, reading or home exercise. For this guy,… Read more

Staying Home Got You Down? These Timely Videos Will Cheer You Up!

Staying Home Got You Down? These Timely Videos Will Cheer You Up!
By Ed Martin
Ed Martin Report
Bored at home? Sick of Zoom? Filled with dread, and gloom and doom? We''re here to give you a few moments of much-needed positive feels. Up top and below you''ll find four timely videos that will li… Read more

WGN America Pivots in Primetime to News Nation

WGN America Pivots in Primetime to News Nation
By Simon Applebaum
for TV / Video Download and Tomorrow Will Be Televised
WGN America is crafting a noteworthy new strategic direction for its primetime schedule. That direction, which executives from the Nexstar-owned cable network call a major pivot, is News Nation, a th… Read more

Trump Stumps for Fall Sports. Reality and Doctors Argue Otherwise.

Trump Stumps for Fall Sports. Reality and Doctors Argue Otherwise.
By J.P. Fields
TV / Video Download and Budgets & Balls
During a conference call with the heads of many major sports leagues on April 4, President Trump expressed optimism that play could resume in August, with the NFL on track for its scheduled September… Read more

No Fooling: AT&T Finally Connects on Dodgers Network Carriage Deal

No Fooling: AT&T Finally Connects on Dodgers Network Carriage Deal
By J.P. Fields
TV / Video Download and Budgets & Balls
Surely, this was an April Fool’s Day gag? Read more

“Man with a Plan” Dad Stacy Keach on Matt LeBlanc, Career Longevity and “The Exorcist”

“Man with a Plan” Dad Stacy Keach on Matt LeBlanc, Career Longevity and “The Exorcist”
By Steve Gidlow
for Behind the Scenes in Hollywood
Actor Stacy Keach has been entertaining us for more than five decades, and for the last four of those, he’s been a fixture on Matt LeBlanc’s CBS comedy Man with a Plan, playing Joe Burns, father of t… Read more

Brandon Stewart: From “American Idol” to AwesomenessTV and Beyond

Brandon Stewart: From “American Idol” to AwesomenessTV and Beyond
By Aaron Pruner
TV / Video Download
With Hollywood at a standstill, the future of television has become a point of contention for many in the industry. The wide-spread production shutdown happened right as pilot season was kicking int… Read more

John Wesley Shipp on Playing the Dad (Again) in Hallmark''s "Ruby Herring Mysteries"

John Wesley Shipp on Playing the Dad (Again) in Hallmark''s "Ruby Herring Mysteries"
By Steve Gidlow
for Behind the Scenes in Hollywood and Crown Media InSites
Ruby Herring Mysteries, Hallmark Movies & Mysteries newest franchise, returns this weekend for a third installment entitled Prediction Murder. Taylor Cole (as Ruby, a tough journalist) and Stephen H… Read more

Natalie Hall on Hallmark Channel''s "You''re Bacon Me Crazy" (Best Title Ever)

Natalie Hall on Hallmark Channel''s "You''re Bacon Me Crazy" (Best Title Ever)
By Steve Gidlow
for Behind the Scenes in Hollywood and Crown Media InSites
The last time Hallmark Channel favorite Natalie Hall graced the network, she portrayed an incognito princess in the heartwarming A Winter Princess. Fast-forward 12 months and the engaging actress is… Read more

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Join Us Today: Advanced & Streaming''s TV With Dish, Comcast, Cadent and More!

Demographic-centric targeting with low accountability of business outcomes, strong-arm purchasing of less desirable inventory to secure the more premium opportunities, arduous cancellation options (especially in the rearview mirror of the pandemic) and anachronistic Upfront commitment calendars are giving way to an audience-centric, addressable, flexible, and more sensible model. Nielsen and others are testing addressable to the HH level with national TV inventory. It appears real change is happening. Or is it?

The one-hour conversation on Advanced & Streaming TV and will feature:

- Kevin Arrix, SVP Dish Media

- Jamie Power, Cadent''s COO of Advanced TV

- Marcien Jenckes, President, Comcast Advertising

- Bill Harvey, Godfather of Addressable Media and legendary MediaVillage columnist

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2019-2025 Media Forecast: Who Are This Decade''s Economic Winners?

2019-2025 Media Forecast: Who Are This Decade''s Economic Winners?
By Jack Myers
The Myers Report
As the media and advertising community is buffeted by the negative impact of COVID-19, secular economic realities will remain a concern for legacy media categories well beyond their near-term issues.… Read more

The Fact-Checking Trend: Inviting as Many Problems as It Solves

The Fact-Checking Trend: Inviting as Many Problems as It Solves
By Erich J. Prince
News on the Record
Writing in the journal Political Behavior, Peter Bruno, Melanie Freeze, Jacob Gunderson and colleagues published a recent study questioning the effectiveness of misinformation warnings, as well as th… Read more

What Tops Viewers’ Burgeoning Watch Lists Right Now?

What Tops Viewers’ Burgeoning Watch Lists Right Now?
By Alli Romano
for Ampersand InSites
With nearly 300 million Americans at home due to the Coronavirus pandemic, they’re turning on their TVs for the latest news and entertaining distractions. Viewing is surging well above normal levels… Read more

How Advertisers Should Act in This Time of Recycled News, Rumors and Lies

How Advertisers Should Act in This Time of Recycled News, Rumors and Lies
By Brian Jacobs
The Cog Blog
It’s time to rewrite the old rule, “Never believe your own publicity.” Today it should become, “Never believe your own Twitter/Facebook/Instagram/LinkedIn feed.” We are in danger of running around … Read more

Coronavirus Champions: Brands That Deserve a Shout Out

Coronavirus Champions: Brands That Deserve a Shout Out
By Rob McGovern
Outfront Media InSites
As individuals and brands, both big and small, step up to help each other, their communities, and the world meet the challenges wrought by COVID-19, we’ve seen the power of creative thinking and inno… Read more

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Prepared for 2020 Privacy Changes? Over 40% of Agencies and Advertisers Are Unsure

Prepared for 2020 Privacy Changes? Over 40% of Agencies and Advertisers Are Unsure
By Jeff Minsky
The Myers Report
2020 is about data (and privacy), OTT (and privacy), and 5G (and privacy). The results of The Myers Report 2020 Media Supply Chain Study confirm just how top-of-mind they are. Almost two-thirds of ag… Read more

The Cultural Impact of Network Programming

The Cultural Impact of Network Programming
By Philip McKenzie
Advancing Diversity Hall of Honors and ANA InSites and On Influence and Influencers
Cracking the diversity code for content is no easy task. Media and content creators constantly ebb and flow while attempting to satisfy their audience''s myriad tastes. African American and Latino aud… Read more

Gen Z to Media Executives: "Challenge and Empower Us"
By Amanda Keaton
Advancing Diversity Hall of Honors and #AskGenZ
"Take a risk on us. We want to work hard, learn, and innovate." That was the sentiment among the Gen Z attendees who were interviewed during the MediaVillage Advancing Diversity Hall of Honors Induct… Read more

Three Reasons Why Marketers Miss Big Opportunities

Three Reasons Why Marketers Miss Big Opportunities
By Peter Hubbell
The Age of Aging
Marketing has always had an obsession with “the next big thing.” That’s because we marketers have creativity as a core competency, a trait that motivates us to do what’s never been done before; to wi… Read more

Addressable and Attribution: Talking Through Challenges at VAB

Addressable and Attribution: Talking Through Challenges at VAB
By E.B. Moss
E.B. Moss Reports
Television may be described as a "lean back" medium, but the media industry audience at the VAB''s Impact conference last week was definitely "lean in." Along with the appeal of pedigreed panelists — … Read more

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To activate your free membership please click this link within the next 7 days.

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TODAY - Thursday June 4 at 1PM ET

Terry Kawaja, founder of LUMA Partners, creator of the LUMAscape, and inspiration behind the industry''s most entertaining B2B videos, joins Jack Myers for a Zoom Leadership Conversation TODAY Thursday June 4 at 1PM ET. REGISTER NOW. Terry has been instrumental in the explosion of M&A activity in the media industry''s tech sector for more than two decades and he has strong opinions about the industry''s future, many of which he''ll share for the first time in his wide-ranging conversation with MediaVillage founder Jack Myers

Join the Conversation to learn Terry''s POV on the state of industry M&A, equity funding and the future of media, advertising & tech investments.

Impact of tech explosion in media and marketing
Realities of M&A consolidation and rationalization
History of past decade of transactions – what we can learn
COVID-19 as an accelerantm0f CTV, Identity, Mobil App Monetization, Audio
Why Blockchain and VR are NOT good bets
Why Fraud is a "useless" topic
New disruptive solutions for growth

REGISTER NOW

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TOMORROW - Thursday June 4 at 1PM ET

Terry Kawaja, founder of Luma Partners, creator of the Lumascape, and inspiration behind the industry''s most entertaining B2B videos, joins Jack Myers for a Zoom Leadership Conversation tomorrow, Thursday June 4 at 1PM ET. REGISTER NOW. Terry has been instrumental in the explosion of M&A activity in the media industry''s tech sector for more than two decades and he has strong opinions about the industry''s future, many of which he''ll share for the first time in his wide-ranging conversation with MediaVillage founder Jack Myers

Join the Conversation to learn Terry''s POV on the state of industry M&A, equity funding and the future of media, advertising & tech investments.

Impact of tech explosion in media and marketing
Realities of M&A consolidation and rationalization
History of past decade of transactions – what we can learn
COVID-19 as an accelerantm0f CTV, Identity, Mobil App Monetization, Audio
Why Blockchain and VR are NOT good bets
Why Fraud is a "useless" topic
New disruptive solutions for growth

REGISTER NOW

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Featured Commentaries from MediaVillage.com

Media Economy: How Far Down is Down?
By Jack Myers
The Myers Report
On March 9, The Myers Report predicted a potential $1 billion to $3 billion loss in advertising spending in 2020 and an additional $1 billion to $3 billion in 2021 due to coronavirus (COVID-19) reali… Read more

Official Virtual Upfront/NewFront Season Announced: May 4 to 14.
By Jack Myers
Upfronts/NewFronts
We believe in the power of rituals especially as we''re all dealing with disrupted plans and upheaval. While travel has been cancelled along with all in-person Upfront and NewFront presentations and m… Read more

The Next Big Thing in Media & Advertising: Simplification

The Next Big Thing in Media & Advertising: Simplification
By Michael Farmer
Madison Avenue Makeover
It has been 16 years since Facebook''s founding and Google''s IPO in 2004. Marketing, media, and creative players rushed in to master the new digital and social innovations across all viewing platforms… Read more

Coronavirus Leaves Sports Networks Scrambling for Programming
By Jim Motavalli
TV / Video Download and Motavalli on Auto Marketing and Upfronts/NewFronts
Did they know something we don''t? The bidders crammed into the Mecum Auctions at State Farm Stadium in Glendale, Arizona last Friday, as part of the March 11–14 event — while most of the known world … Read more

How Big an Impact Could Covid-19 Have on Ad Spend in 2020?

How Big an Impact Could Covid-19 Have on Ad Spend in 2020?
By James Fennessy
SMI Spend Trends InSites
There''s a new issue for both the U.S. and global media marketplace: coronavirus (COVID-19). People are heeding calls for social distancing as a way to mitigate the spread of the virus, following the … Read more

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When Politics, Media, and Vaudeville Intersect: Amusing Ourselves to Death

When Politics, Media, and Vaudeville Intersect: Amusing Ourselves to Death
By Jack Myers
Jack Myers ThinkTank
Jack Myers is a media ecologist, founder MediaVillage, media advisor, and author of The Future of Men (2016) and Hooked Up: A New Generation''s Surprising Take on Sex, Politics and Saving the World (2… Read more

The News Business and the Punch and Judy Primaries: Who Dreamed This Up?

The News Business and the Punch and Judy Primaries: Who Dreamed This Up?
By Kent Harrington
In the National Interest
In any democracy, the ballot box is the foundation for the serious business of choosing leaders and the process of giving citizens a role in determining the direction their country is led. The applau… Read more

Motavalli and Eidelman: How Addressable Has Changed Auto Marketing

Motavalli and Eidelman: How Addressable Has Changed Auto Marketing
By Kathy Newberger
for Motavalli on Auto Marketing and Cadent InSites
There are car people. There are media people. And then there are people who are both — including longtime auto/marketing journalist Jim Motavalli and Stephen Eidelman (pictured at top), senior direct… Read more

Agency/Marketer Trust in the Programmatic Era: Has Progress Been Made?

Agency/Marketer Trust in the Programmatic Era: Has Progress Been Made?
By Jeff Minsky
The Myers Report
Is the cold winter of distrust between agencies and marketers beginning to thaw? The first decade of programmatic was not pretty. In addition to all the confusion, ad fraud, brand safety, viewability… Read more

Marketers Underestimate But Say They Are Prepared to Respond to Consumer Data Privacy Concerns

Marketers Underestimate But Say They Are Prepared to Respond to Consumer Data Privacy Concerns
By Kim Davis
Thought Leaders
Ask leading brand marketers what''s top of mind for 2020 and you''ll get a range of answers: voice, deep learning, customer experience, hyper-personalization. But one thing is on nearly every marketer''… Read more

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Featured Commentaries from MediaVillage.com

2020 Ad Growth Projected at 4.8%: The Myers Report Forecast

2020 Ad Growth Projected at 4.8%: The Myers Report Forecast
By Jack Myers
The Myers Report
In our updated 2000–2025 Marketing & Advertising Data and Forecast, The Myers Report projects 4.8 percent growth in 2020 advertising investments, with digital spending equaling legacy/linear for the … Read more

Total Marketing Will Decline Slightly in 2020 as Coronavirus Slows Growth

Total Marketing Will Decline Slightly in 2020 as Coronavirus Slows Growth
By Jack Myers
The Myers Report
The Myers Report had planned to project total marketing investments increases of 1.8 percent in 2020 until Coronavirus realities resulted in an adjustment to -0.1 percent. Marketing growth has averag… Read more

Coronavirus'' Potential: $30 Billion Long-Term Reduction in Advertising Budgets

Coronavirus'' Potential: $30 Billion Long-Term Reduction in Advertising Budgets
By Jack Myers
The Myers Report
2020 Budget Reductions Could Cost Media Up to $3 billion Read more

MediaVillage Launches VirtualUpfront.com: A Network TV Upfront and NewFront Centralized Hub

MediaVillage Launches VirtualUpfront.com: A Network TV Upfront and NewFront Centralized Hub
By Jack Myers
Jack Myers ThinkTank and Upfronts/NewFronts
As A+E Networks, AMC Networks and others announced cancellations of their upcoming Upfront events, MediaVillage announced the activation of a centralized hub for Virtual Upfront presentations and con… Read more

Upfront and Digital NewFronts Calendar for 2020

Upfront and Digital NewFronts Calendar for 2020
By Maryann Teller
Upfronts/NewFronts
Read the latest updates and analysis for this year here. Read more

NBCUniversal, ViacomCBS, The CW, Fox, Discovery, Disney/ABC and WarnerMedia/Xandr Cancel Upfront Presentations

NBCUniversal, ViacomCBS, The CW, Fox, Discovery, Disney/ABC and WarnerMedia/Xandr Cancel Upfront Presentations
By Ed Martin
Ed Martin Report and Upfronts/NewFronts
The announcements earlier today that ViacomCBS and NBCUniversal have cancelled their traditional Upfront plans made clear that it will be a Virtual Upfront for all, calling for new ideas, forward-thi… Read more

A+E Networks Announces Virtual Upfront Plans; Live Upfront Event Cancelled

A+E Networks Announces Virtual Upfront Plans; Live Upfront Event Cancelled
By Ed Martin
A+E Networks InSites and Upfronts/NewFronts
Continuing what is certain to be a wave of cancellations throughout the Upfront/NewFront season, A+E Networks president Paul Buccieri announced today that with major precautions being taken to protec… Read more

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David Levy: Changes on Horizon for Major Leagues

David Levy: Changes on Horizon for Major Leagues
By J.P. Fields
TV / Video Download and Budgets & Balls
Longtime media executive and former Turner Broadcasting President provides a scorecard of how the pandemic is impacting the sports world . As the coronavirus pandemic continues to grip the globe, Da… Read more

UP Entertainment’s Charley Humbard on Being Hopeful and Helpful in Challenging Times

UP Entertainment’s Charley Humbard on Being Hopeful and Helpful in Challenging Times
By Ed Martin
Ed Martin Report and Upfronts/NewFronts and UPtv / Aspire InSites
“Our brands are kind of built for this moment,” UP Entertainment CEO Charley Humbard told MediaVillage during an exclusive interview earlier this week. “It’s easy for our networks to be a positive a… Read more

Why Discovery''s Nancy Daniels Relishes Her Fast-Moving Role as Chief Brand Officer
By Jacqueline Cutler
Shattering the Glass Ceiling and Discovery Inc. InSites
As most people climb the corporate ladder, they inevitably become more circumspect. The politic response is often no response, said with a tight smile and a bit of a spin. Then there’s Nancy Daniel… Read more

FXX''s "Dave" Shows Us How Dope the World Can Be

FXX''s "Dave" Shows Us How Dope the World Can Be
By Ainsley Andrade
FX Networks and #AndradeSays
You know, there was once a time in America when the idea of creating an entire TV show about an up-and-coming rapper named “Lil Dicky” would’ve sounded preposterous. Then again, there was a time when… Read more

Hallmark Channel Stars Share Messages of Hope and Solidarity with Viewers

Hallmark Channel Stars Share Messages of Hope and Solidarity with Viewers
By Ed Martin
Ed Martin Report and Crown Media InSites
Hallmark Channel is enlisting its talent to engage and entertain viewers and celebrate frontline heroes in a series of videos and social media posts. Read more

Guerrilla TV Roars On with Aisha Tyler, Rosie O''Donnell, DJ D-Nice, the Cast of "Timeless"

Guerrilla TV Roars On with Aisha Tyler, Rosie O''Donnell, DJ D-Nice, the Cast of "Timeless"
By Steve Gidlow
for Behind the Scenes in Hollywood
As Hollywood production continues to largely languish amidst the Coronavirus pandemic, more stars are joining the Guerrilla TV movement that we reported on last week. Read more

Brett Dalton on His Latest Hallmark Channel Movie, "Just My Type"
By Steve Gidlow
for Behind the Scenes in Hollywood and Crown Media InSites
As an actor always looking for new challenges, three years ago Brett Dalton accepted a role in the Hallmark project Cooking with Love -- and he enjoyed everything about it. Three Hallmark movies late… Read more

IOC, Japan Fall in Line with Postponement of Tokyo Olympics

IOC, Japan Fall in Line with Postponement of Tokyo Olympics
By J.P. Fields
TV / Video Download
Finally. The International Olympic Committee and Japanese organizing groups joined the rest of the world today in recognizing the dangers posed by the Coronavirus pandemic as they postponed the 2020… Read more

Miley Cyrus, Keith Urban, John Legend and the Rise of Guerrilla TV

Miley Cyrus, Keith Urban, John Legend and the Rise of Guerrilla TV
By Steve Gidlow and Ed Martin
Behind the Scenes in Hollywood
As the new normal of self-quarantine and physical distancing sets in amidst the Coronavirus pandemic, an emerging winner in this current societal upheaval is a new digital platform that has waited to… Read more

Smart TV Makers Should Lean Into Our New Challenges

Smart TV Makers Should Lean Into Our New Challenges
By Simon Applebaum
for TV / Video Download
Amid the pandemonium of the Coronavirus pandemic, there’s a golden opportunity right now for one sector of the media world to permanently cement its value to the American public. Smart TV and TV-con… Read more

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Tune In Today: Unilever’s Global EVP Marketing and Chief Diversity & Inclusion Officer Aline Santos Shares Road Map for Business Growth and Relationship-Building

In her conversation with Jack Myers, Aline Santos, Unilever''s Global EVP Marketing and Chief Diversity & Inclusion Officer, will discuss a range of issues relevant to the media and advertising community and how Unilever has proactively instituted consistent change that not only impacts the company itself but society at large. Register here for the ZOOM conversation, for future Jack Myers Leadership Conversations and for on-demand viewing of all Leadership Conversations.

Among the subjects to be discussed include:

Unilever''s leadership in creating a world for the greater good through activism and initiatives that can also advance a rippling effect throughout the industry.
Recognizing the impact of current events on the business from Black Lives Matter to domestic abuse to food insecurity and being sincere and authentic in addressing these issues.
The company''s focus on product development to meets the needs of un-served or under-represented consumer groups.
Highlighting Unilever''s ongoing efforts to break down stereotypes both within the company and throughout the global marketplace.
Changing the paradigm of business from the rationality of technology to a more empathetic human condition both in internal leadership and external efforts.
Connecting Unilever''s brands to human needs and aspirations.

REGISTER NOW

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Tune In Tomorrow: Unilever’s Global EVP & CDO Aline Santos on Instituting Consistent Change

In her conversation with Jack Myers, Aline Santos, Unilever''s Global EVP of Marketing and Chief Diversity Officer, will discuss a range of issues relevant to the media and advertising community and how Unilever has proactively instituted consistent change that not only impacts the company itself but society at large. Register here for the ZOOM conversation, for future Jack Myers Leadership Conversations and for on-demand viewing of all Leadership Conversations.

Among the subjects to be discussed include:

Unilever''s leadership in creating a world for the greater good through activism and initiatives that can also advance a rippling effect throughout the industry.
Recognizing the impact of current events on the business from Black Lives Matter to domestic abuse to food insecurity and being sincere and authentic in addressing these issues.
The company''s focus on product development to meets the needs of un-served or under-represented consumer groups.
Highlighting Unilever''s ongoing efforts to break down stereotypes both within the company and throughout the global marketplace.
Changing the paradigm of business from the rationality of technology to a more empathetic human condition both in internal leadership and external efforts.
Connecting Unilever''s brands to human needs and aspirations.

Regiister Now

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Ronen Rubinstein and Rafael Silva on 2020’s First Big Hit, “9-1-1: Lone Star”

Ronen Rubinstein and Rafael Silva on 2020’s First Big Hit, “9-1-1: Lone Star”
By Steve Gidlow
for Behind the Scenes in Hollywood and Fox InSites
Fox’ hit series 9-1-1 expanded its borders this year with the spin-off 9-1-1: Lone Star, which introduced us to a fresh batch of first responders, located this time in Austin, TX. It’s the first new… Read more

HISTORY''s "Black Patriots" Gives Little-Known Heroes of Color Some Shine

HISTORY''s "Black Patriots" Gives Little-Known Heroes of Color Some Shine
By Ainsley Andrade
A+E Networks InSites and #AndradeSays
After writing my review of Washington, HISTORY’s docudrama about America’s first president, I figured I’d keep the edutainment going with another special. Black Patriots: Heroes of the Revolution, o… Read more

Setting the Stage for NBCUniversal’s One Platform

Setting the Stage for NBCUniversal’s One Platform
By Simon Applebaum
for Tomorrow Will Be Televised and NBCU InSites
When agencies and media buyers figure out their 2020-21 Upfront television advertising strategies, they will have at least three options in their sights for generating comprehensive cross-platform tr… Read more

Lunch at Michael’s with NPR CEO John Lansing

Lunch at Michael’s with NPR CEO John Lansing
By Ed Martin
Lunch at Michael''s and NPR InSites
John Lansing launched a successful career spanning more than 30 years in local television two days after graduating from high school. He then transitioned into the cable arena, where he rose to the … Read more

UMC''s "Stuck with You" Has Hella Potential But Needs More Luv

UMC''s "Stuck with You" Has Hella Potential But Needs More Luv
By Ainsley Andrade
AMC Networks InSites and #AndradeSays
The new drama Stuck with You, on UMC, is all about the high-stakes world of celebrity #relationshipgoals and the real-life messiness that ensues when that carefully curated facade starts to crack. W… Read more

truTV''s “Impractical Jokers” Take the Stage with MediaVillage

truTV''s “Impractical Jokers” Take the Stage with MediaVillage
By Jacqueline Cutler
TV / Video Download and WarnerMedia InSites
The improv comedy Impractical Jokers, which set the agenda for truTV’s brand as a comedy network, started with a wiseacre at a Staten Island Catholic high school. Joe Gatto would smell the elbow of … Read more

Will Robert Buckley Become Known as the Paul Newman of Hallmark?

Will Robert Buckley Become Known as the Paul Newman of Hallmark?
By Steve Gidlow
for Behind the Scenes in Hollywood and Crown Media InSites
We often like to compare the talented actors of Hallmark Channel to those of the Hollywood system of yore, where the leads were commonly re-teamed from project to project. So, with the addition this… Read more

“When Calls the Heart” Cast Gathers to Preview Season 7

“When Calls the Heart” Cast Gathers to Preview Season 7
By Steve Gidlow
for Behind the Scenes in Hollywood and Crown Media InSites
Beverly Hills, CA: Select cast members of Hallmark Channel’s beloved drama series When Calls the Heart gathered at the Beverly Wilshire Hotel last week to celebrate the highly anticipated return of … Read more

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Radio: The Last Bastion of Legacy Media Strength

Radio: The Last Bastion of Legacy Media Strength
By Jack Myers
The Myers Report
To those of us who have always been believers in radio, as those in the industry know I''ve been, it''s not a shock that radio is emerging as the only legacy (i.e., pre-digital) medium that''s emerging … Read more

David Levy: Changes on Horizon for Major Leagues
By J.P. Fields
TV / Video Download and Budgets & Balls
Longtime media executive and former Turner Broadcasting President provides a scorecard of how the pandemic is impacting the sports world . As the coronavirus pandemic continues to grip the globe, Da… Read more

Planning for the Springback, and the "Freedom" Budget
By Bill Harvey
In Terms of ROI
When the COVID-19 pandemic is over, the public joy and relief will bring the "good new days" — the Rocking ''20s. Confidence will bring spending back big time, and pent-up dreams will benefit automoti… Read more

Local Television: Soft News Is the Hard News Story of the Day

Local Television: Soft News Is the Hard News Story of the Day
By Kent Harrington
In the National Interest
Whether Americans live on the left or right coast or somewhere in-between, and no matter their network of choice, they can count on their favorite local news programs to deliver a daily dose of good … Read more

Three Views of the Global Advertising Market: An ARF Virtual Town Hall

Three Views of the Global Advertising Market: An ARF Virtual Town Hall
By Charlene Weisler
for ARF InSites and Media Insights
For those of us in the media industry, Coronavirus-related uncertainties include not only personal health and finances, but also the future of the media business — specifically the pandemic''s impact … Read more

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New Yorkers Talk Media and Self-Image for International Women''s Day

New Yorkers Talk Media and Self-Image for International Women''s Day
By Amanda Keaton
Advancing Diversity Hall of Honors and WomenAdvancing
In honor of International Women''s Day, I wanted to further the discussion about how media and advertising impact women''s perceptions of themselves and what it means to be a woman today. Many factors … Read more

Upfront and Digital NewFronts Calendar for 2020
By Maryann Teller
Upfronts/NewFronts
Read this year''s reviews here. Read more

Have We Seen the Last of Upfront Week?
By Ed Martin
Ed Martin Report
Two down. How many more to go? Read more

70% of Marketers Say In-Housing Isn''t Enough. What''s Next?

70% of Marketers Say In-Housing Isn''t Enough. What''s Next?
By Jeff Minsky
The Myers Report
The Myers Report 2020 Media Supply Chain Study set out to learn just how easy the transition has been for those who have in-housed programmatic media buying and whether there are regrets. We also set… Read more

The Best Curators Will Win in the Attention Economy

The Best Curators Will Win in the Attention Economy
By Philip McKenzie
On Influence and Influencers
We live in an economy where the primary currency is our attention. The current environment is designed to simultaneously keep us stimulated and splinter our attention. Brands are engaged in a fight f… Read more

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Why OOH Is the Most Trusted Influencer
By Carly Zipp
Outfront Media InSites
A recent survey found that 52% of Millennials said that they trust social media influencers less these days. However, at the same time, 58% of Millennials also noted that they prefer ads from their f… Read more

The Two Future Mediums of Advertising
By Clive Punter
Outfront Media InSites
Today’s advertising capabilities and the ability to target your audience are greater than they have ever been. So, what has shifted in advertising to make room for a new world view, and what lies ah… Read more

Work that Works: IAB Releases 19 New Digital OOH Case Studies

Work that Works: IAB Releases 19 New Digital OOH Case Studies
By Elizabeth Rave
Outfront Media InSites
So far, 2019 has been a stellar year for the out-of-home (OOH) industry. With headlines such as, "Why Billboards and Outdoor Ads Are Booming in the Smartphone Age," "Facebook Pushes Online Ads, Then … Read more

How Technology, Location and Creativity are Defining OOH in 2019

How Technology, Location and Creativity are Defining OOH in 2019
By Jodi Senese
Outfront Media InSites
There''s often a debate in marketing and advertising. What is the most essential element to successful campaigns: art or science? Read more

Creating a Virtuous Circle in OOH
By Jodi Senese
Outfront Media InSites
Definition of virtuous circle: "A chain of events in which one desirable occurrence leads to another which further promotes the first occurrence and so on resulting in a continuous process of improve… Read more

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Register Now: Jack Myers Leadership Conversation on Renewal and Growth

Phil Thomas, Chairman of Cannes Lions, knows you''re not yet prepared to plan your next industry gathering, but believes there''s light at the end of the COVID-19 tunnel. The Ascential executive shares his update and perspective in a wide-ranging Leadership Conversation with Jack Myers tomorrow at 10AM ET – note the 10AM start time and register now at ZOOM. In addition to Cannes Festival, the Ascential family includes WARC, MediaLink and FinTech.

Phil and Jack will discuss these topics and more:

Current media and advertising economic outlook for Q3 and beyond
Why and how the decision was made to cancel Cannes Lions 2020 and forego 95% of revenues
Philosophy on digital events and what events will be like in 2021 and beyond
Plans for other Ascential events, including FinTech in Amsterdam and Las Vegas
Ascential''s learnings on how to navigate and manage through a crisis
Shift in corporate B2B priority from growth and scale to resilience and sustainability
How to right-size businesses and re-engineer the base with human connectivity
The Flight to Quality
The role of creativity and purpose-led brand marketing

REGISTER NOW

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Featured Commentaries from MediaVillage.com

Catherine Bell of “Good Witch” Says it Takes More than Spells to Succeed

Catherine Bell of “Good Witch” Says it Takes More than Spells to Succeed
By Jacqueline Cutler
TV / Video Download and Crown Media InSites and Shattering the Glass Ceiling
In what has to be the chicest tent ever pitched, one replete with a caviar bar and a massive chandelier, partygoers clink champagne flutes and try to pet Happy the Dog, Hallmark Channel’s mascot. It… Read more

TEDWomen Co-Founder Pat Mitchell on Becoming a Dangerous Woman

TEDWomen Co-Founder Pat Mitchell on Becoming a Dangerous Woman
By Jacqueline Cutler
Advancing Diversity Hall of Honors and WomenAdvancing and Shattering the Glass Ceiling
If you listen to Pat Mitchell and remain uninspired, it may be time for an undertaker. The first woman president and CEO of PBS; a president of CNN Productions and of the Paley Center for Media, and… Read more

Jimmy Smits Makes the Case for NBC’s New Legal Drama “Bluff City Law”

Jimmy Smits Makes the Case for NBC’s New Legal Drama “Bluff City Law”
By Jacqueline Cutler
Shattering the Glass Ceiling and NBCU InSites
Memphis, TN -- One of Hollywood’s tropes is the city where a show occurs is a character. Every so often, especially when production lays down stakes in a new town, this turns out to be true. To use … Read more

Izzie Pick Ibarra: The Woman Behind Fox’ Smash Hit “The Masked Singer”

Izzie Pick Ibarra: The Woman Behind Fox’ Smash Hit “The Masked Singer”
By Jacqueline Cutler
TV / Video Download and Shattering the Glass Ceiling and Fox InSites
When people reflect on their careers, conversations tend toward the serious. Even those who love their work can sound coldly detached. However, when Izzie Pick Ibarra (pictured above), executive pr… Read more

Lori McCreary On Becoming a Producer: “You Don’t Need Permission. Just Do It”

Lori McCreary On Becoming a Producer: “You Don’t Need Permission. Just Do It”
By Jacqueline Cutler
TV / Video Download and CBS InSites and Shattering the Glass Ceiling and Nat Geo InSites
It was the sort of coup that burnishes reputations. Earlier this season Lori McCreary managed to get former Secretaries of State Hillary Clinton, Colin Powell and Madeleine Albright together in an e… Read more

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Keeping Watch on HBO’s “Watchmen”

Falling in Like with “Modern Love”

Kyla Pratt on Returning to Lifetime in "No Time Like Christmas"

Marla Sokoloff on Starring in One Lifetime Holiday Movie and Directing Another

Leanne Ford and Friends “Rock the Block” on HGTV

"The Update": Lifetime's "Patsy & Loretta," HGTV's "Rock the Block" and More

For Verizon, It's Already a 5G TV World

Dogs Rule Monday Night on Hallmark Channel

Oscar Winner Callie Khouri Hits Another High Note Directing Lifetime’s “Patsy & Loretta”

Megan Hilty and Jesse Mueller Reflect on Playing Country Legends in “Patsy & Loretta”

Featured Commentaries from MediaVillage.com

What Drives Holding Company Growth — and What Gets in the Way?

Comic Industry’s Joseph Illidge on Geek Culture, Heroic Journeys, and Diverse Creators

Are Undifferentiated Media Brands Useless? The Law Says "Yes"

The Timeless Necessity of a Truly Free Press

Five Solutions to the Six B2B Problems We All Share

Featured Commentaries from MediaVillage.com

Kerry Washington on Her Searing Netflix Drama "American Son"

Jane Seymour on the Return of "Kominsky Method" and the Reboot of "Dr. Quinn"

“The Good Fight” Is Far From Over

"The Update": "Watchmen," "Modern Love" and More

Hulu’s “Castle Rock” Is Still the King of TV Chillers

Smart TV Makers: It's Time to Be More Pro-Active on Interactive TV

Station Groups Prepare for Next Gen TV

Keeping Watch on HBO’s “Watchmen”

Marla Sokoloff on Starring in One Lifetime Holiday Movie and Directing Another

Kyla Pratt on Returning to Lifetime in "No Time Like Christmas"

Featured Commentaries from MediaVillage.com

Advancing Diversity Honors 2020: Tiffany R. Warren, Omnicom Group

DTC Brands and Publishers Are Alike in Their Love of Lifetime Value

It's Time for a Media Agency Makeover. Here Is What's Needed

WeatherTech Proves That Advertising — a lot — Works

Advancing Diversity Honors 2020: Tony Rogers, Sam's Club

Featured Commentaries from MediaVillage.com

For The CW, This Is the Dawn of Digital Independence

Cameron Mathison on Confronting Cancer and Being Mindful of Miracles

Ali Liebert on Making Her Network Directorial Debut with Lifetime’s “Amish Abduction”

Kellie Pickler on Her New Hallmark Christmas Movie, "The Mistletoe Secret"

"The Update": "The Good Fight," "American Son," "Castle Rock" and More

Hallmark Stars Barbara Niven and John Kapelos Hit the Stage in Los Angeles

Taking a Bite Out of Apple TV+

Jessica Biel Has Another Winner with Facebook Watch's "Limetown"

Kerry Washington on Her Searing Netflix Drama "American Son"

Jane Seymour on the Return of "Kominsky Method" and the Reboot of "Dr. Quinn"

Featured Commentaries from MediaVillage.com

Advanced TV Advertising Is More "Advancing" Than Advanced

Uncovering Hidden Asset Value at A+E Networks

TV Measurement in a Digital World

The Sweet Sound of Success: Jill Baskin, The Hershey Company CMO Talks D&I

HISTORY's HERO Enthusiast Block Turns Daytime Into Primetime

Ears on Tim McNeal: Walt Disney Television Exec Discusses Diversity

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CBS Scores with an Interactive Bowling Night to Promote “The Neighborhood”

"The Update": "Batwoman," "The Mandalorian," Disney+, Apple TV+ and More

Smart TVs are "Prime Real Estate" for Powering Households

Hulu's "Dollface" Is a Loopy, Heartfelt Gem

Sarah Drew on Her Second Lifetime Christmas Movie, "Twinkle All the Way"

The CW's “Batwoman” Is Badass, and Getting Better with Each Episode

Scott Patterson Returns as Host of UPtv's Annual "Gilmore Girls" Mega-Marathon

“The Mandalorian,” on Disney+, Takes “Star Wars” to Yet Another Level

Patrick Duffy on Lifetime's "Random Acts of Christmas," Life After "Dallas" and More

Tamera Mowry-Housley Returns to Acting in Hallmark's "A Christmas Miracle"

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The Female Quotient's Shelley Zalis Activates Diversity Via the "Power of the Pack"

Cultural Affinity Reaches Latinx Consumers Authentically Across Platforms

Best Ways Marketers Can Win Over Gen Z

Haddon and Kavanagh: Women Showing Football Some Game

Cultural Intelligence Helps Branded Content Deliver Business Results

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