84% of patients trust their doctor''s advice on what OTC products to purchase for themselves and their families. MedData Group, an IQVIA business, is the only data provider offering access to HCPs Referring 150+ OTC Drug, Nutritional, and Medical Device Categories, allowing marketers to target these influential audiences, whether you''re planning directly for an OTC brand and/or condition that may also require OTC medicines or devices to support patient care.
Headache Relief, Acid Relief, Adult Seasonal/Perennial Allergic Rhinitis, Dry Eyes, Psoriasis, Analgesics, Wound Care, Infant Formula, and Probiotics are just a few of the 150+ categories being referred for, and comprise just one of the highly specialized audiences created by leveraging our HCP Digital ID Solutions with IQVIA''s OneKey reference database of 10M+ HCPs. Fuel your digital campaigns with the most deterministic NPI-level HCP targeting available across the widest range of end-point platforms!
