READS & RESOURCES TO
ROCK YOUR BUSINESS IN 2021
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I know what you''re probably thinking ...
"I''m way too busy for this!"
Personal growth and improvement can easily go by the wayside with the distractions and urgencies of everyday life. That said, one thing I''ve learned is that business growth is PROPELLED BY (or limited by) the growth (or lack of growth) of the leader.
That means you. That means me.
When we limit our own growth as business owners, we limit the growth of our businesses and the growth of our teams.
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SANDY W.
Owner, MSW Interactive Designs
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Yes, I''m in marketing ... but I''m here to tell you, if you really want to grow a business, you have to grow as the leader in your business.
One way to grow is to read and listen to Podcasts.
I''ve easily read 60 books this year ... all non-fiction.
Trust me - I''m busy as heck, just like you. But it''s easier to do than you might think.
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My personal technique is the Audible app and the PodCast app.
I have both apps on my phone and I download books & podcasts and listen to them daily. I listen when I am in the shower (no jokes please!), when I am cooking, and when I am driving. When something really moves me, I buy it on Amazon and reread it. If it''s HUGELY impactful, I buy multiple copies and give them to friends and clients.
(That''s a cool technique that helps with client retention, by the way!)
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HERE ARE A FEW OF THE READS & RESROUCES THAT WERE
MOST IMPACTFUL FOR MY BUSINESS
EACH HAS THE POTENTIAL TO ROCK YOUR BUSINESS IN 2021!
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PROFIT FIRST
by Michael Michalowicz
This book literally transformed the way I think about the financials of my business. You will become instantly profitable when you apply the fundamental strategies outlined in this book. I have given this book as a gift to many. Do your business a favor in 2021 and order this book. This is one you can listen to, but you need the hard copy, as well. Mark it up, refer back to it, implement it. It''s hands down the #1 read that I recommend to ALL clients.
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CHESS NOT CHECKERS
by Mark Miller
As your business grows, your same old "comfortable moves" won''t cut it anymore. If you stick to only what got you there, you''ll plateau. You will limit your own growth, the growth of your bottom line, and the growth of your team. And you know the adage, "if you''re not in growth mode, you''re in death mode!" This book is written from the perspective of a fictional CEO who learns from a mentor that he''s playing the wrong game. He''s playing checkers instead of chess. Great business leaders play chess. By the way, you don''t need to understand chess to learn from this excellent read!
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THE FOUR AGREEMENTS
by Don Miguel Ruiz
To say I''m addicted to this book would be an understatement. I classify this one as personal growth - but as the leader, it bleeds into your business growth. I''ve read it at least twenty times. It''s my go to when I feel overwhelmed, stressed, demotivated, confused by people, or just generally ready to quit. We all feel these things from time to time. This book is about perspective - and life is all about perspective. If you can live by The Four Agreements, it''s all you need. What will you gain? Personal freedom - which is personal peace.
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FIX THIS NEXT
by Michael Michalowicz
If you are ready to level up your business, this is the MANUAL. The "Business Hierarchy of Needs" is the foundation of the approach: Sales, Profit, Order, Impact, Legacy. As a business owner, buy this book and keep it handy. I promise, it will inspire you and give you the vital strategies you need to elevate your business in 2021.
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THE SALES BIBLE
by Jeffrey Gitomer
It''s the ultimate sales resource - as a business owner, you need to read this book. And if you have a sales team, THEY need to read it to. I''m a huge fan of Gitomer''s writing style. It''s easy, practical, funny, and his advice works. He''s the King of Sales for good reason. If you want to sell more this year (and who doesn''t), order this book today. Seriously ... don''t wait.
MY BOLD PREDICTION: After you read Profit First and then read The Sales Bible (and implement the strategies in both), you will have your BEST bottom line and more financial freedom than you''ve ever had in your life or the life of your business. How do I know? Because I did!
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YOU DON''T KNOW WHAT YOU DON''T KNOW
by Terry Lammers
In 2020, I was provided an introduction to this brilliant guy byway of this book - and now I''m honored to call him friend. Between Profit First and principles that Terry teaches in his book, You Don''t Know What You Don''t Know, I was able to transform the financial foundation of my business in ways I wish I would have known about 20 years ago. If you own a business, then you need ultimately need an exit plan. If your exit plan is to sell it and retire on the proceeds of the sale someday, order this book right now. Most people cannot retire on proceeds from the sale of their business because they don''t know what they don''t know. It doesn''t have to be that way.
Don''t be that person ... I promise, you''ll thank me!
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PODCASTS THAT WILL MAKE YOU STAY IN THE SHOWER LONGER
(AND WILL MAKE YOU MORE MONEY IN 2021)
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Business Made Simple
Formerly known as the Building a StoryBrand podcast, as of January 1, 2021 it changed its name because it has changed its focus from strictly marketing to all things business and leadership. It comes out first thing every Monday morning and it is how I start my week each and every week ... without fail! If you listen to this podcast for a year, you will have the equivalent of a MBA (only with practical and actionable ideas). And, you will absolutely grow your business as a result.
EntreLeadership
This podcast features incredible experts from all areas of business. It''s put on by the Dave Ramsey team and focuses on multiple areas of business growth and leadership growth. And, of course, since it''s Ramsey there''s also focus on financial growth and profitability.
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OF COURSE, I SAVED THE BEST FOR LAST!
In 2020, I was blessed with an introduction to Dr. Tom Hill.
(Thanks, Terry Lammers!)
He has since become my life and business coach through his Hill''s Angels coaching program. This book is essentially a map of his incredible coaching program and focuses on the five key areas of life: spiritual, wellness, relationships, intellectual, and financial.
If you are looking to build a personal plan for a life of success, fulfillment, and riches of every kind ... order this book today.
 
Oh, and consider subscribing to his weekly Eaglezine!
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