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Below is a sample of the emails you can expect to receive when signed up to Local U.
What you need to know about Local Search, now. Brought to you by LocalU, the Local Search Forum & Sterling Sky.
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Do Services in Google My Business Impact Ranking?
Wondering if the services menu in Google My Business impacts ranking? Does adding services to a Google My Business listing increase ranking for keywords related to the service? See what we found when testing this on a couple different business listings. |
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Reviews Don''t Mask The Truth: A Look At COVID-19 And Reviews
In this study, GatherUp decided to look at ~38,000 reviews across 9 different business types with 3,641 locations written during the past 90 days to find out how common mask* complaints were and to explore the relationship of Coronavirus practices to reputation in general. |
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Google My Business Adds Partner Links & Opt-out of Food Ordering in Dashboard.
Just this week, we noticed Google surfacing the partner links within the GMB dashboard. Previously, you could only see these when looking at your listing on search or maps. Now, when you view your listing in the GMB dashboard, Google will include any links you've loaded as well as a count of the number of partner links per section.? |
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Ability to Add More Appointment Links into GMB Knowledge Panel
Google My Business has added the ability to add extra appointment links to the GMB knowledge panel. |
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Video: Last Week in Local 7/13/20
Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long and covers critical industry trends, interesting local news, and tactical insights for anyone interested in Local Search. ??? |
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How Many Facebook Pages Should a Multi-Location Small Business Have? - Sterling Sky Inc
Running a business is difficult.? You are being pulled in countless directions at any given... |
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How One Business Made a Mess of Masking | GatherUp
Two companies, Menards and Costco, were first out of the blocks in requiring that all customers and employees wear masks in early May due to the Coronavirus. Their stories are similar and yet distinct. While both suffered some hits to their reputation online by being early to requiring masks, Costco saw just a blip while . Continue reading "How One Business Made a Mess of Masking" |
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Local Search Like It's 2020 (Not Like It's 2010)
A couple of recent industry stories and conversations have prompted me to come out of hiding, so to speak, and write my first blog post in over a year. (I was laid off from ThriveHive in May, and given Tidings' focus on email marketing, this website seems the most natural publishing venue. And my friend [.] |
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The Current State of Local SEO with Joy Hawkins
If you''re in the Local SEO sphere at all, then Joy Hawkins probably needs no introduction. She''s the "Queen of Local" and the CEO and Founder of Sterling Sky, |
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Video: Last Week in Local 8/24/20
Prefer to get your news by listening/watching? Join us for the latest in local search news for the week ending August 24, 2020! Video will be posted here and on our YouTube channel. The podcast is still available in your favorite apps, and the links to each story are included. |
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When Can Service-Based Businesses Have Multiple Google My Business Listings?
This article was updated on October 6, 2020 to reflect the new changes Google made to their guidelines about this topic. Service area businesses are allowed multiple listings given certain criteria. |
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Google My Business Is Testing Call History: In-dashboard Call Tracking
Google My Business appears to be testing call tracking directly in the new dashboard with a new beta feature called Call history. Customers who click to Call will be connected through a unique forwarding number. |
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Google My Business Video Upload Reduced From 100 To 75 MB
Google has changed the maximum file size for the videos you can upload to your Google My Business profile from 100 MB in size down to 75 MB in size. |
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GMB Primary Category Effects Features Available - Choose Carefully
When optimizing your listing, choosing the correct GMB Primary Category can have a profound effect on what features are available to the listing. Choose and proceed with care. |
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Last Week in Local 10/5/2020
Prefer to get your news by listening/watching? Join us for the latest in local search news for the week ending October 5, 2020! Video will be posted here and on our YouTube channel. The podcast is still available in your favorite apps, and the links to each story are included. |
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How To Get A (whacko) Google Review Removed
Have you received any reviews like this? "I was denied service because I wouldn't wear their socialist mask.?I will never ever shop at Menards ever again." Mike details out how you can get reviews like this one removed from Google. |
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What you need to know about Local Search, now. Brought to you by LocalU, the Local Search Forum & Sterling Sky.
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Does the URL You Link to in Google My Business Impact Ranking in the Local Pack?
Wondering what URL you should link your GMB listing to?? The homepage?? A location page?? Something else?? See what we found when we measured how the Google My Business landing page impacted ranking in the local pack (3-pack). |
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Yelp: Local Economic Impact Report
As of June 15, there were nearly 140,000 total business closures on Yelp since March 1. In April they reported more than 175,000 business closures, indicating that more than 20% of businesses closed in April have reopened. Las Vegas, NV, endured the highest number of closures relative to the number of businesses in the city (1,921 total closures), while Los Angeles, CA, had the largest total number of closures (11,774 total closures). |
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Google Now Allows Anyone to Flag User Profiles
A brand new help center document appeared that outlines the procedure for anyone to report a user profile if that user is "contributing false information, uploading offensive content, or taking other abusive actions that violate Google Maps user-contributed policy " This is another way that marketers can report spam. |
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Google Adding A GMB Post When You Update Hours, but....
Nicolai Helling reported over on twitter that when hours are updated in GMB, a post is automatically created in the GMB dashboard. Seeing auto-posts for updated hours for the first time today. This is the second auto-post feature after newly uploaded images went unasked in there in Dec 2019. |
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Video: Last Week in Local 7/6/20
Prefer to get your news by listening/watching? Join us for the latest in local search news for the week ending July 6, 2020! Video will be posted here and on our YouTube channel. The podcast is still available in your favorite apps, and the links to each story are included. |
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Inside the Murky World of Fake Addiction Treatment Center Search Spam
Among Google My Business (GMB) listings, which surface in the Maps and local searches, the top 20 results on June 3, 2020 for the keywords "alcohol detox," according to our source, included eight real businesses and 12 fake ones. Among the top seven, the most likely for users to engage with, only two were real. |
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Ads Running on Business Listings Again
Ads are being spotted again on the Knowledge Panels of businesses in healthcare, retail, and leisure verticals. |
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Why Doesn''t GMB Insights Data Match Search Console: A Case Study of 78 Listings & 1,560 Keywords
In Local Search, there are two different places where you could look for the search volume various keywords are getting - Search Console and Google My Business (GMB) insights.?In this case study, 66% of the top 10 keyword lists for Search Console vs Google My Business insights were different. |
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Buy Access To LocalU Advanced On Demand
We are excited to offer access to an entire 8 hour LocalU Advanced to those that weren't able to attend for the low price of just $125! |
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Google Adds Google Guaranteed Badges to Google Maps
Google is now showing Google Guaranteed badges on Google Maps.?We've only been able to spot this label on businesses that are a part of the Google Guaranteed program with Local Services Ads.? |
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Replies to Reviews Missing in Google My Business
Last week, we were hearing and seeing a disturbing trend - review replies in Google My Business have been removed or missing for some reviews. As of yesterday, we''re seeing them all back now. |
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Video: Last Week in Local for 11/23/2020 - Amazon Pharmacy, Links & Craig Mount Interview
For the next several weeks we're going to try a different format!?We'll be featuring a speaker from our most recent LocalU Advanced event as a guest to talk about their presentation and the news of the week! This week Craig Mount of ClassyBrain.com and NerdyNuts.com joins us to talk about PR, Pitching, Peanut Butter and more!? |
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Emojis in Meta Descriptions: SEO Split Testing
This was a very interesting test on the impact of adding emojis to the meta description!?The overall impact of this SEO split test was a 5% drop in organic traffic for the variant pages compared to their expected performance.? |
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No More Flat Rate Lead Cost. Bidding Comes to Local Services Ads (LSA)
After several years of a flat-rate pay-per-lead pricing model in Local Services ads, Google has added a bidding mode option to some LSA accounts, giving businesses the option to choose the maximum amount they are willing to pay for a lead from their Local Services ad. |
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What Should My Agency Be Charging for Local SEO?
Stuck on how to price your local SEO services competitively? This detailed guide takes you through every consideration so you can build a water-tight pricing plan. |
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Video: Last Week in Local 9/28/20
Prefer to get your news by listening/watching? Join us for the latest in local search news for the week ending September 28, 2020! Video will be posted here and on our YouTube channel. The podcast is still available in your favorite apps, and the links to each story are included. |
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4 Google My Business Fields That Impact Ranking (and 3 That Don''t) - Whiteboard Friday
Our team has come to the conclusion that there are only four things inside the Google My Business dashboard that a business owner or a marketing agency can edit that will have a direct influence on where they rank in the local results on Google. |
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How to Win at Local Search with Service Area Businesses
Wondering if you should hide your address on an SAB listing? What about service area pages - do those still bring in traffic? Brian Barwig digs into some strategies for service area businesses that you should be aware of. |
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What is a Google Guaranteed GMB Listing & How Do I Upgrade My Profile?
Google started testing a new paid feature that allows eligible businesses the ability to upgrade their GMB listing to include the Google Guaranteed badge for $50USD/Month. Tom gives answers to your questions about this new service. |
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Video: Last Week in Local 10/26/2020
Prefer to get your news by listening/watching? Join us for the latest in local search news for the week ending October 26, 2020! Video will be posted here and on our YouTube channel. The podcast is still available in your favorite apps, and the links to each story are included. |
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GMB Suspending Listings for Making Single Edits to Profiles
We''re seeing a strong uptick in suspensions to GMB listings after the simplest of edits like adding a secondary category or changing a suite number. |
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What We Learned From A "Google Only" Marketing Approach
This is a great case study from Mike and one of the biggest takeaways is his finding on NAP consistency: "NAP consistency is no longer critical for success. And while citations aren't what they used to be they might, if done judicially, provide some benefit". |
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Google My Business Category Changes By Month
We monitor any changes to the list of GMB categories Google currently has in the United States of America (USA) and update this table monthly with any categories that get added, have their names changed, or get removed |
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Video: Last Week in Local 11/2/20
Prefer to get your news by listening/watching? Join us for the latest in local search news for the week ending November 2, 2020! Video will be posted here and on our YouTube channel. The podcast is still available in your favorite apps, and the links to each story are included. |
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Why You Should Embed a Google Map on Your Website
You can include a Google map of your business, location, and reviews on your website. The map will show a Google pin with a view of your business location, address, reviews, review stars, and directions. If embedded correctly, this map can be a great addition to your website.? |
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Google Review Issue - New Reviews Not Posting
Since Tuesday (11/11/20), when a customer left a new Google review it was not being published. Users who left new reviews would see them in their profile but these reviews are not visible to the public or the business. Google indicates that they have identified the issue and that it should be resolved. |
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Building Links? Check Out These Unconventional Approaches
The tactics Brian covers here are more advanced and out of the box than the standard types you have already heard.? |
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Last Week in Local 11/16/2020 - Ghost Kitchens? To Blog or Not to Blog? Establishing Niche Experts for Local & More
Prefer to get your news by listening/watching? Join us for the latest in local search news for the week ending Nov 16, 2020! Video will be posted here and on our YouTube channel. The podcast is still available in your favorite apps, and the links to each story are included. |
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Google Q&A Max Answer Length
Google has changed the cut-off length for Q&A on Google My Business.?Answers now get cut off after 440 characters.? |
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[2020] The Ultimate Playbook for Google My Business Suspensions
This article explains the 2 types of suspensions, how you know if you received a suspension, why listings get suspended, clarification on if suspensions impact ranking, how to avoid a suspension, and how to get your listing reinstated if you end up getting a suspension. |
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GMB Primary Category Effects Features Available - Choose Carefully
When optimizing your listing, choosing the correct GMB Primary Category can have a profound effect on what features are available to the listing. Choose and proceed with care. |
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Google My Business Adds Black-Owned Attribute
Google My Business has rolled out a new attribute that allows businesses to identify if they are Black-Owned. This makes it the third attribute highlighting ownership type in GMB; Women-Led and Veteran-Led were earlier releases. |
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New Google Screened Categories Available for Local Services Ads
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Free Local Search Summit
If you''re looking to attend a FREE virtual local search conference, this one by Whitespark has pretty much every local search speaker! |
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Video: Last Week in Local 8/3/2020
Prefer to get your news by listening/watching? Join us for the latest in local search news for the week ending August 3, 2020! Video will be posted here and on our YouTube channel. The podcast is still available in your favorite apps, and the links to each story are included. |
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How to Get a Places Label on Google Maps
Wondering why your business doesn''t have a place label or icon on Google Maps? Stylistically, there isn''t room for every business to get one so how does Google decide who qualifies? This study looks at 12 different factors and which correlate with getting a place label on Google Maps. |
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Top Local SEO Blogs 2020
We are proud to make the list of the top 5 most voted-for blogs in the Local SEO space. |
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Google Tests Ads In Google Maps Autocomplete Predictions
Google seems to be testing a new ad unit, this one is in the Google Maps search feature. So as you type, Google Maps gives you autocomplete search predictions. Google is also showing ads now for those autocomplete suggestions. |
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Google Local Wait Times For Restaurants Inaccurate
Remember the days where you use to look at Google Maps to see how busy a place was before you went there? Oh you still do that, to make sure it is not busy at all because of the plaque? Well, it seems to be broken. Google wait times for restaurants and probably other local businesses are simply off. |
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The State of Local SEO: Experts Weigh in on Industry-Specific Tactics
Moz asked five local SEO experts to zero in on the trends and tactics businesses across five industries should focus on to get ahead - and stay ahead - during this time. |
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Video: Last Week in Local 10/19/20
Prefer to get your news by listening/watching? Join us for the latest in local search news for the week ending October 19, 2020! Video will be posted here and on our YouTube channel. The podcast is still available in your favorite apps, and the links to each story are included. |
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What you need to know about Local Search, now. Brought to you by LocalU, the Local Search Forum & Sterling Sky.
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May 2020 Local Ranking Fluctuations Were The Result of a Bug
We compiled a list of tons of ranking fluctuations we were seeing with our clients and on the Local Search Forum and we sent this over to Google. They confirmed last week that the fluctuations were, in fact, the result of a bug. |
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17 Local SEO Experts You Need to Follow on Twitter
Twitter can be a crowded place, so we''ve narrowed down the top local SEO experts worth following to get the most up to date local news. |
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Google Testing Top Rated Labels in the Local Pack
Google is now showing top rated businesses on local finder for iPhone users. Google has four different ratings assigned to listings. |
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Updates to Hotel Attributes in Google My Business
This is a timely reminder to hotels to check for any new updates to their attributes in Google My Business. |
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Google Knowledge Panel Issue Impacting Department Listings
A few months ago, several users started reporting tons of issues with Google returning the wrong listings for branded searches.? Businesses that had departments were finding that branded searches were returning their department listings instead. For example, on this thread, Ellen Works gave the following example.? Although a user searched... |
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Video: Last Week in Local 6/1/20 - Local University
Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long and covers critical industry trends, interesting local news and tactical insights for anyone interested in Local Search. |
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What you need to know about Local Search, now. Brought to you by LocalU, the Local Search Forum & Sterling Sky.
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How to Add Categories to Google Maps & Google My Business
What should you do if your business category isn''t listed as an option in Google Maps or Google My Business? What is the best way to get Google to add the category? How long does it take once you submit the request? |
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GMB''s Messaging Update Multi-Location Businesses Have Been Waiting For
Google is finally expanding their Business Messaging to support multi-location businesses. You can now integrate your customer service platform and streamline communication to create an optimal user experience. |
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Why (Almost) Everything You Knew About Google CTR is No Longer Valid
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Google Local Algorithm Weighs Business Names Too Highly; Google To Fix This.
There has been a number of complaints about Google''s local search ranking algorithm giving way too much weight to the name of the business. But have no fear, Google is working on addressing this according to Danny Sullivan. |
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Video: Last Week in Local 7/13/20 - Local University
Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long and covers critical industry trends, interesting local news, and tactical insights for anyone interested in Local Search. ??? |
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What you need to know about Local Search, now. Brought to you by LocalU, the Local Search Forum & Sterling Sky.
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Does Adding Keywords in an Image Filename Help Ranking?
Wondering if keywords in the filename of an image have any impact on ranking in the local pack? We decided to test the impact of adding keywords to the image filename and then uploading them to a Google My Business listing. |
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The MozCon Virtual 2020 Final Agenda
Joy is speaking at MozCon Virtual and the final agenda is here! Check out what your favorite speakers will be covering on stage and grab your ticket for 2020 (only $129). Joy''s presentation will be diving into common mistakes people make when coming up with a strategy in local search. |
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Free Local Listings Health Scanner from Bright Local
Bright Local recently released another addition to their suite of free tools called the Local Listings Health Scanner. |
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Mobility Reports: Apple Maps & Google Maps
Google & Apple have released their COVID-19 mobility reports.?These reports?help?local businesses in retail, grocery, hotels, restaurants, ect. gauge how their community traffic is changing with the ever-evolving COVID-19 updates. |
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Video: Last Week in Local 6/29/20
Prefer to get your news by listening/watching? Last Week in Local is a look back at the interesting and important articles from the previous week. It is 20-30 minutes long and covers critical industry trends, interesting local news, and tactical insights for anyone interested in Local Search. |
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Auto Dealers Need to Stop Ignoring Google My Business
This study by Whitespark looked at 15,503 GMB listings for auto dealers and found: > 63% of have NEVER published a single Google post? > 32% have not even been claimed > 51% have Q&A questions that haven't been answered |
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Why You Might Not Want a Featured Snippet
Over the last twelve months, we have had around 38,000 people come to our website through a page that had some very prominent featured snippets.?Find out what we learned about featured snippets after months of people thinking we were Google My Business phone support.? |
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Do Consumers Support Businesses Requiring Masks?
The pandemic has turned business upside down and we have observed how this has impacted reviews. Most businesses, some more than others, lost rating strength in their reviews. To understand the why around this we both looked at review and ratings from known brands as well as conducted a consumer survey. Review Rating Drop In . Continue reading "Do Consumers Support Businesses Requiring Masks?" |
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Google Adding Call Buttons in Local Knowledge Panels
Google has added "Call" buttons to the local knowledge panel for mobile AND desktop. A week ago when Tom Waddington reported it, I wasn''t able to replicate - now I am. |
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Google My Business Adds Online Operating Hours Feature
GMB adds online operating hours attribute available in the dashboard for appropriate businesses. It does not impact your visible "open & closed" times. |
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The (Almost) Complete List of Google Review Attribute Categories
We've worked to compile a list of Google My Business (GMB) categories that have review attributes. Our title is more aspirational than specifically accurate but we will periodically update the list as we discover changes. A couple of things to keep in mind as to why we can't achieve 100% accuracy. First, we can't see . Continue reading "The (Almost) Complete List of Google Review Attribute Categories" |
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Last Week in Local 8/10/2020
Prefer to get your news by listening/watching? Join us for the latest in local search news for the week ending August 10, 2020! Video will be posted here and on our YouTube channel. The podcast is still available in your favorite apps, and the links to each story are included. |
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Which Category Should a Family Lawyer Use in Google My Business?
For family lawyers, there are two categories in Google My Business to consider using as the primary category: "Divorce Lawyer" and "Family Law Attorney." So, which one is better? |
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What you need to know about Local Search, now. Brought to you by LocalU, the Local Search Forum & Sterling Sky.
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How Much Do Keywords in the Business Name Impact Ranking? -
For as long as there have been local packs on Google, keywords in the business name have had a major impact on ranking.? To help illustrate how much adding keywords to your business name in Google My Business impacts ranking, I''ll share a test we did last year.? |
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Google Testing (or Rolling out?) New 3-Pack Carousel
The new 3-Pack Carousel is showing for packs that are typically shopping related (jewelry, car dealers etc) but not for those packs that are service focused like lawyers or locksmiths. |
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New Online "Appointments, Care, Classes & Estimate" Attributes in GMB
On Monday Tom Waddington noticed a new attribute showing up on some knowledge panels for "Online Care" appearing in desktop local pack results.?The use case Monday was medical - but we're seeing the "Online Appointment" and "Online Estimates" attribute available and visible for a variety of business categories. |
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Video: Last Week in Local 6/22/20
Prefer to get your news by listening/watching? Join us for the latest in local search news for the week ending June 22, 2020! Video will be posted here and on our YouTube channel. The podcast is still available in your favorite apps, and the links to each story are included. |
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Changing HTTP to HTTPS - Do you Need to Update Citations?
If your site migrates to HTTPS, do all of the citations need to be changed to HTTPS as well, or is it okay to leave them as-is if the rest of the info is 100% accurate? |
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Has Anyone Received Google Ads Credits Yet?
In this forum thread, agencies are discussing if they''re seeing ad credits from Google yet. |
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Why Rank Tracking Shouldn''t Be in Local SEO Monthly Reports - Sterling Sky Inc
When I came up with the first template for our monthly SEO reports for Sterling Sky, I made a very firm decision that I didn't want to have rank tracking as a part of them.??But, we do use 4 different rank trackers here internally..... |
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What Impact Will Apple Reviews Have? | GatherUp
Last week, 9to5Mac discovered that the beta of iOS 14 offered the ability for consumers to leave reviews for local businesses in Apple Maps. Historically, Apple has relied on Yelp, TripAdvisor, and Foursquare for their reviews. Apple's apparent move into the local review space created a fair bit of buzz in the Local SEO community.? . Continue reading "What Impact Will Apple Reviews Have?" |
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Free Chrome Extension for viewing GMB Categories - Local Search Forum
I spend a fair amount of time performing non-branded, category searches, and evaluating who wins the map pack results. We built this free tool for making it... |
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Title Tags SEO: When to Include Your Brand and/or Boilerplate
If your websites are like most, they include a fair amount of extra "stuff" in the title tags: things like your brand name or repeating boilerplate text that appears across multiple pages. But should you include these elements in your titles automatically? |
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Video: Last Week in Local 8/31/20
Prefer to get your news by listening/watching? Join us for the latest in local search news for the week ending August 31, 2020! Video will be posted here and on our YouTube channel. The podcast is still available in your favorite apps, and the links to each story are included. |
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What you need to know about Local Search, now. Brought to you by LocalU, the Local Search Forum & Sterling Sky.
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Does Merging Google My Business Listings Help Ranking?
Does merging 2 listings help ranking??See what we found after merging a duplicate listing for a dentist in Florida. |
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Webinar: Local Search AMA - June 23rd
Local SEO experts share their top tips and insight in an AMA format on June 23rd. Join Joy Hawkins, Krystal Taing, Aaron Weiche and Mike Blumenthal for a great local SEO webinar. |
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How to Interpret Google My Business (GMB) Insights
We have updated this article on how to interpret GMB Insights many times and just added a ton of information based on things we''ve learned in the last 6 months. |
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Buy Access to LocalU Advanced - Recorded June 3, 2020
If you missed our last event in June and want to get an entire day of education & training on local search, the videos are now available for purchase online. |
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Video: Last Week in Local 6/15/20
Prefer to get your news by listening/watching? Join us for the latest in local search news for the week ending June 15, 2020! Video will be posted here and on our YouTube channel. The podcast is still available in your favorite apps, and the links to each story are included. |
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What you need to know about Local Search, now. Brought to you by LocalU, the Local Search Forum & Sterling Sky.
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Does the Content in Google Q&A Impact Ranking?
Does having keyword-rich questions & answers on your Google My Business listing help ranking? We tested this on several listings to see what the result would be. |
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Survey: How Willing Are Consumers Willing To Write Reviews?
This survey data looks at how willing consumers are to write reviews for your business. Data from 2014 to 2020 shows the trends in reviews, requests and more. |
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Introduction to PageRank for SEO
PageRank is one of the oldest and yet least-understood aspects of SEO. In this article it explains the basic theory and how you can apply it. |
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Video: Last Week in Local 6/08/2020
Prefer to get your news by listening/watching? Join us for the latest in local search news for the week ending June 8, 2020! Video will be posted here and on our YouTube channel. The podcast is still available in your favorite apps, and the links to each story are included. |
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3 Things You Must Know About SEO in 2021
2020 was full of unexpected events that affected SEO. Are you ready for 2021? Here are three things you need to keep in mind. |
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[Quiz Result] Can a Food Truck Have a GMB Listing If They Don't Have a Permanent Location?
This is part 1 in a series of posts that will dive into the questions, and answers, from the?2020 Local SEO Blackbelt Quiz. |
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Video: Last Week in Local for Dec 21, 2020
Join Mary Bowling, Mike Blumenthal and guest Darren Shaw of Whitespark as they discuss the news from local search, as well as the most recent Local Search Ranking Factors from Whitespark''s survey & research. |
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Google Local Panel Ad For Lawyers Test
Google has been showing some ads in a local panel listing for years now, even sometimes showing a local listing with a competitors ad smack on top of it. But Ben Fisher said he has spotted, for the first time, an ad on a lawyer''s local listing in the Google search result. |
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Google Guaranteed Offering Discounted Pricing
Justin Sanger posted on Twitter that he is now noticing for those customers of his who are in the Google Guaranteed beta, that Google is offering discounts. The example he showed revealed a $101 discount for paying for the year, so instead of $600, the price is $499 per year. |
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