KickoffLabs Sign Up Information

"Can I reward people in a KickoffLabs campaign for buying something at my store or telling a friend about it... who then buys something?" - Customer from 2 months ago

We hacked together a solution, learned they were not alone, and worked to make it WAY SIMPLER for you:

?Just launched: Shopify Reward Campaigns for KickoffLabs!?

PSST - It shipped in beta last week and customers have already tracked over $100k in sales using Shopify Reward Campaigns for KickoffLabs!

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How it works

Just add one script to your Shopify store and use Kickofflabs to design an amazing reward program for your customers. Once your campaign is designed we've made it even easier to email out unique tracking and share links to existing customers.

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What's next?

You tell us. We're a customer driven company and would LOVE to hear from you. What kind of rewards program do you want to design? Do you use something besides Shopify? Hit reply and let us know.

?

Thanks,

Josh Ledgard

Founder - KickoffLabs

PS: Want to hear some of the inside story on developing this feature? Check out our latest podcast episode to learn what these two SaaS founders think about rolling out a new feature.

"Can I reward people in a KickoffLabs campaign for buying something at my store or telling a friend about it... who then buys something?" - Customer from 2 months ago

We hacked together a solution, learned they were not alone, and worked to make it WAY SIMPLER for you:

?Just launched: Shopify Reward Campaigns for KickoffLabs!?

PSST - It shipped in beta last week and customers have already tracked over $100k in sales using Shopify Reward Campaigns for KickoffLabs!

?

How it works

Just add one script to your Shopify store and use Kickofflabs to design an amazing reward program for your customers. Once your campaign is designed we've made it even easier to email out unique tracking and share links to existing customers.

?

?

What's next?

You tell us. We're a customer driven company and would LOVE to hear from you. What kind of rewards program do you want to design? Do you use something besides Shopify? Hit reply and let us know.

?

Thanks,

Josh Ledgard

Founder - KickoffLabs

PS: Want to hear some of the inside story on developing this feature? Check out our latest podcast episode to learn what these two SaaS founders think about rolling out a new feature.

Two deals that we'll only offer once per year...

1. Shopify Referral Rewards Setup - $99 donation to Toys for Tots!

We're offering free setup for a Shopify Referral Rewards campaign with a $99 donation to Toys for Tots. This allows you to setup rewards for customers that send you purchases.

We'll setup your store's KickoffLabs integration and a KickoffLabs rewards page so you can reward customers for every dollar spent by themselves OR their friends.

?

Just reply to this mail to get started.

2. Complete Done for You Package - 65% Off - $999 (Normally $2,899)

Want to setup a complete contest or launch campaign that includes:

1. 1:1 campaign setup and coaching session
2. Customized Landing Page Design & Copy
3. Customized Rewards Page Design & Copy
4. Automatic Reply Email
5. Reward Level Emails for your campaign
6. 6 Months of Premium Level Subscription to KickoffLabs
7. Domain setup to use your custom domain.

Simply add some seed traffic and you'll be good to go. Reply to this mail and we'll get started.

Interested? Just reply and we'll get started.

You've got until Tuesday, December 3rd to get let us know

Thanks,

Josh Ledgard

Founder - KickoffLabs

PS: Yes - really - just reply to this mail to get started.

Two deals that we'll only offer once per year...

1. Shopify Referral Rewards Setup - $99 donation to Toys for Tots!

We're offering free setup for a Shopify Referral Rewards campaign with a $99 donation to Toys for Tots. This allows you to setup rewards for customers that send you purchases.

We'll setup your store's KickoffLabs integration and a KickoffLabs rewards page so you can reward customers for every dollar spent by themselves OR their friends.

?

Just reply to this mail to get started.

2. Complete Done for You Package - 65% Off - $999 (Normally $2,899)

Want to setup a complete contest or launch campaign that includes:

1. 1:1 campaign setup and coaching session
2. Customized Landing Page Design & Copy
3. Customized Rewards Page Design & Copy
4. Automatic Reply Email
5. Reward Level Emails for your campaign
6. 6 Months of Premium Level Subscription to KickoffLabs
7. Domain setup to use your custom domain.

Simply add some seed traffic and you'll be good to go. Reply to this mail and we'll get started.

Interested? Just reply and we'll get started.

You've got until Tuesday, December 3rd to get let us know

Thanks,

Josh Ledgard

Founder - KickoffLabs

PS: Yes - really - just reply to this mail to get started.

Your fear will tell you that your customers are different. That they are special and wouldn't share your product online... and no ammount of bribery would help.

NOPE. That's not the case.

?Check out the latest episode of the On Growth podcast... Word of mouth marketing works for banks too! ?

?

Zenus leveraged KickoffLabs, saved a ton of money, and has been able to focus on their core product instead of lead generation tools.

With zero dollars spent on ads, the KickoffLabs campaign has collected over 25,000 email addresses at a 33% conversion rate, with a 60% viral boost!

Key Takeaways!

• Show up and have something to offer!
• Find the Right Conditions
• Find your Demographics
• Keep Rewards Simple and Offer Free Product
• Understand The Value of a Lead
• Believe in yourself.

In a space where it can cost up to $2,000 to aquire a financial customer you can afford to reward people a lot for referrals. And wouldn't you rather reward your customers than Google or Facebook?

?Get the full transcript, copy, landing pages used, emails, etc now. ?

Thanks,

Josh Ledgard

Founder - KickoffLabs

I always tell people that the goal of Kickofflabs is to make $1,000 spent on marketing feel like $1,500. That's the advantage of a KickoffLabs campaign over the traditional/boring landing pages.

Just click on the new "Reports" tab on your campaign and we'll break down where you're getting value from sharing, referrals, purchases made, etc.

We've always tracked our value add to make sure we're hitting that goal for our customers and now we're giving that report to you for your campaigns!

This report will also show you how much revenue you've generated with referral purchases powered by KickoffLabs.

In addition to this new report we've also:

• Dramatically simpified the rest of our reports down to one page of what matters most to you.
• Connected our reports to lead searches so, for example, you can easily see all the leads that came from a specific advertising campaign, web referrals, etc.
• Enabled custom fonts and sizes on KickoffLabs forms so you aren't stuck with one size label text to go with those extra large buttons.

Thanks,
Josh Ledgard

Founder - KickoffLabs

PS:

?Learn how far you should go to qualify leads in your marketing campaigns and how to keep people engaged by announcing weekly contest winners! It's our latest On Growth podcast QnA. ?

?

?

There were just too many takeaways to capture in our latest On Growth interview with Sharon Winter.

?You need to listen to this one in it's entirety.?

Ok... here's just a few key lessons from the interview for anyone who's standing in a line, waiting to checkout, and reading your email...

• Target very specific customers
• Reach out 1:1
• Make sure everyone wins something.
• Send more emails than you're comfortable with.
• Create a VIP group and help them become better influencers.

Thanks,

Josh Ledgard

Founder - KickoffLabs

PS: If you missed it... last weeks episode also featured a founder that gathered 25,000 leads with zero dollars spent on advertising.

I always tell people that the goal of Kickofflabs is to make $1,000 spent on marketing feel like $1,500. That's the advantage of a KickoffLabs campaign over the traditional/boring landing pages.

Just click on the new "Reports" tab on your campaign and we'll break down where you're getting value from sharing, referrals, purchases made, etc.

We've always tracked our value add to make sure we're hitting that goal for our customers and now we're giving that report to you for your campaigns!

This report will also show you how much revenue you've generated with referral purchases powered by KickoffLabs.

In addition to this new report we've also:

• Dramatically simpified the rest of our reports down to one page of what matters most to you.
• Connected our reports to lead searches so, for example, you can easily see all the leads that came from a specific advertising campaign, web referrals, etc.
• Enabled custom fonts and sizes on KickoffLabs forms so you aren't stuck with one size label text to go with those extra large buttons.

Thanks,
Josh Ledgard

Founder - KickoffLabs

PS: Want to boost your store's revenue with KickoffLabs in 2020? Just reply to this mail and we'll guide you through it.

?

There were just too many takeaways to capture in our latest On Growth interview with Sharon Winter.

?You need to listen to this one in it's entirety.?

Ok... here's just a few key lessons from the interview for anyone who's standing in a line, waiting to checkout, and reading your email...

• Target very specific customers
• Reach out 1:1
• Make sure everyone wins something.
• Send more emails than you're comfortable with.
• Create a VIP group and help them become better influencers.

Thanks,

Josh Ledgard

Founder - KickoffLabs

PS: If you missed it... last weeks episode also featured a founder that gathered 25,000 leads with zero dollars spent on advertising.

If there's one way to grow your business fast, it's through creating a giveaway.

Sadly, not a lot of businesses actually do it, thinking it's too complex. Putting together a landing page, thinking of a system to generate leads is not something they want to think about right now.

What if we told you that you can launch a viral giveaway in just 10 minutes?

It's easier than you think.

Read now: How to Create a Giveaway in Just 10 Minutes?

In this article, you'll learn:

• Why you should launch a giveaway (if you want to get more leads),
• How to plan for a giveaway that will go viral,
• Step-by-step guide on how to launch a giveaway with KickoffLabs.

?

?Read the article.?

P.S. If you want to see how easy it actually is to launch a viral giveaway with KickoffLabs, you shouldn''t miss our next LIVE demo! Consider this your official invitation.

When a contest reaches hundreds or thousands of people, it doesn't happen by mistake. It's not a coincidence.

That's good news! Because it means those results are replicable!

Behind a successful contest like this is a careful plan that enabled the fast growth of leads and sales. And we wanted to learn that that secret recipe is.

So we went to work.

We researched and analyzed countless successful giveaways to learn what took them from being launched to a limited amount of people, to reaching a new and highly qualified audience that didn't think twice about signing up.

And we compiled all our findings in our newest article: 5 KEY STEPS TO MAKE YOUR CONTEST A RUNAWAY SUCCESS.?

In this article, you'll learn:

• What are the elements of a successful and thriving contest?
• What psychology trick can you use to convince people to sign up right away?
• What types of contests achieve better results more often?

?

?Read the article.?

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P.S. Any burning questions about launching a contest? Just respond to this email, and we'll get back to you immediately!

Imagine walking in a casino with $10,000 in your hands, and simply betting it all on red. No strategy, no taking it slow.

Just relying on pure luck and hoping you win.

Is this feeling familiar? This is actually how most launches feel like.

But launching a product doesn't need to feel like playing a game of roulette - quite the contrary.

You don't need to wait for that big moment of launch to "test your luck." You can make your product a success even before the launch.

Read now: How to make your product a success even before the launch??

In this article, you'll learn:

• Why it's important to start marketing a product before the official launch,
• How Kube generated 30,000 leads during their prelaunch phase,
• How to turn influencer marketing combined with a waiting list into a lead-generation machine.

?

?Read the article.?

Thanks,

Josh Ledgard - Founder - KickoffLabs

PS: Considering crowdfunding? Don''t miss the last podcast episode we published "How Travlwear successfully funded over $95,000!"

You''ve spent enough time dreaming about your app. You have an idea, wireframes, and a vision in your head that''s on top of the charts.

What you haven''t done is figured out how to market your vision.

Let me tell you... there''s nothing more motivating then having a bunch of potential customers bought into your vision.

There''s a couple things yoiu need to do now...

1. Realize the market isn''t saturated if you have the right pitch.
2. Figure out what pitch will break through in a crowded marketplace.
3. Setup a referral program that proves people are so bought in that they''ll tell their friends.

You need a word of mouth stratagy...

That''s where our latest On Grown podcast episode will help.

?Give it a listen.?

Learn how David used KickoffLabs to validate the Passfolio business and got over 16,000 people signed up on their wait list. With over 25,000 word of mouth views from KickoffLabs sharing to their campaign, you''ll see why it was a success. You''ll also learn why a new CS grad from Stanford made a hard right turn to go to law school instead of cashing straight in as an app developer after school.

?Check out the key takeaways, transcript, and screenshots of the landing pages they used.?

?

Thanks,

Josh Ledgard

Founder - KickoffLabs

?

You may not be able to teach an entrepreneurial spirit, but I believe you can grow your own.

?This interview with Amin was above and beyond what I would have expected. He''s a great story teller and this episode is worth a listen if you''ve ever dreamed of starting your own business.

TLDL? Key Takeaways Include:

• Get your hands dirty by setting up real life lemonade stands.
• Go above and beyond for your first 50 customers
• Don''t be afraid to launch so you get feedback sooner.
• Ask for feedback and iterate on EVERTHING
• Solve a problem and find customers that you''re passionate about

?Give it a listen and let me know what you think by replying to this email.

Thanks,

Josh Ledgard - Founder - KickoffLabs

?

PS: Looking to setup your own growth contest like they did? Signup for a live demo here: https://calendly.com/meagan-kral/kickofflabs-demo?

?

Once you get people to visit your landing page, your next goal is to grab their attention and generate a lead - one that will hopefully translate into dollars in the future.

Sounds easy, right? But in reality, it might feel impossible.

If you want to generate quality leads with your landing page, you need to have quality copy. Without it, the conversion process isn't possible.

If the page content falls flat and doesn't have that "wow" factor, the number of conversions is driven down significantly.

The good news is that there are a few simple strategies for writing the perfect landing page copy, and following them could just be the key to converting visitors and generating leads.

And we wrote all of them down in our newest article: COPYWRITING THAT CONVERTS: How to Write Good Copy for Your Landing Page?

In this article, you'll learn:

• What's the connection between your landing page copy and an average attention span?
• How can you get in your audience's head by using Reddit?
• What is the "KISS" method and how can you use it?

?

?Read the article.?

?

Thanks,

Josh Ledgard

P.S. Any burning questions about how to set up a good landing page? Just respond to this email, and we'll get back to you immediately!

?

No wonder attracting attention of your audience is so difficult nowadays. Users are bombarded with information all the time. How can you effectively make them look your way?

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?The only way to do that is through visual appeal. Using images that grab their attention and never let go.

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But that just sounds complex, right?

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You'll have to find a good camera to take pictures with. Get that right angle. Then photoshop your picture to make it look better.

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And after a few hours you might end up with an OKAY result.

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But there's another way.

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?You could get high-quality, high-converting photos from the web! No, we're not talking about those stock photos that cost a fortune to buy.

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We're talking about royalty-free image resources you can use for your next campaign! Best of all, they've been taken by professional photographers with years of experience in what attracts a viewer.

?

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Today, we're sending you 7 Royalty-Free Image Resources you can use for your next campaign!

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In this article, you'll learn:

• Why is having a quality photo on your campaign page so important?
• What are the best resources to download royalty-free images?
• What makes them a good fit for a business like yours?

?
?Read the article.?

?

Online contest can be that differentiator between your successful launch, or a complete flop.

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Right now, on some part of our globe, there's a person struggling to generate sales for their new product. Whatever they do, they just can't seem to move the needle.

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But on the other hand you have people like Mike from ComfortableBoxers.com. When he was launching his new e-commerce store, they used an online contest to generate 35,000 leads!

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However, there are a lot of different types of online contests you can choose from. The trick is, not all of these contests are suitable for every type of business.

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We wrote a new piece where we looked at some of the most successful contests we helped launch, what made them so special, and how you can take advantage of it.

?
Read now: Online contests: What types of businesses can benefit from them??

?

In this article, you'll learn:

• What types of businesses most benefit from online business?
• What are some of the best practices for online contests for ecommerce, Kickstarted, mobile apps, etc.
• How can you replicate some of the success these businesses have generated?

?

?Read the article?

Thanks,

Josh Ledgard

Founder - KickoffLabs

P.S. If you need any help with launching your own online contest, just respond to this email and we'll get back to you!

Kickstarter campaigns are a great way to get your amazing product off the ground.

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If you do it right, you won't need a loan from an investor to back your idea - you'll have a slew of investors who are also your customers.

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It's the 'doing it right' part where it gets tough. Around 61% of Kickstarter projects fail to reach their funding goals.

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With so many businesses launching Kickstarter campaigns and not achieving their goals, how can you get it right? What is that they're missing?

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Kickstarter isn't a set-it-and-forget-it type deal; you have to promote your campaign so that it reaches the people who will be interested in your idea so that you can successfully turn them into your adoring investors-slash-customers.

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An awesome (and comparably cheap) way to do this is by running contests.

?
Read our latest article: Why Kickstarter Giveaways Are Essential + 3 Ideas You Can Use Right Away?

?

In this article, you'll learn:

• Why so many Kickstarter campaigns fail,
• How LastSwab captured 40,000 leads during their prelaunch campaign,
• 3 Kickstarter Contests You Can Run with KickoffLabs Right Now.

?
?Read the article.?

It's easy to feel like you've hit a plateau with your growth. It's easy to think there's nothing else you can to do generate more leads, more sales.

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But there is. And it's called A/B testing.

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?The best benefit of A/B testing is learning what makes your audience convert. No more guessing which text will make them click faster, which image will convince them to leave their email address, what button color you should use for best results.

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It's all about having a hypothesis and then testing it in real life.

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But how to do that effectively, without damaging your existing conversion rates?
Is there a way of launching these A/B tests fast?

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We just published a new guide that will show you how to do that + we added a few ideas of the A/B tests you should run yourself!

?

In this article, you'll learn:

• How exactly A/B testing works?
• What makes A/B testing effective?
• What are some of the tests that you can implement today?

?
?Read the article.?

Thanks,

Josh Ledgard - Co-Founder - KickoffLabs

?

PS: Looking for some more information about KickoffLabs or just want some help to get started? Join one of our live support demos + QnA sessions here: https://calendly.com/meagan-kral/kickofflabs-demo?

Kelleigh Stewart is amazing. Her coffee roasting business could have disappeared after the pandemic killed off the hotel wholesale and local retail business. Instead they went online, grew their fanbase, collected over 18,000 emails with a KickoffLabs giveaway, and have now grown business over 460% since the start of the year.

?Check out our lastest On Growth podcast episode where you''ll see how:

• Building an email audience is critical to e-commerce.
• Keeping it simple made it easy for participants to understand.
• They found partners to promote the giveaway
• If something works. keep going
• They wrote handwritten cards to customers and got to know them on a personal level.

?

Thanks,

Josh Ledgard

PS: Want to learn how to run your own KickoffLabs giveaway? Sign up for one of our live demos now. ?

If a picture is worth a thousand words, a video might just be worth a thousand followers.

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According to research, a video on a landing page can increase conversion rates by 80%. In addition, 64% of users are more likely to buy a product after watching a video. Wow!

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But even after knowing all that, all lot of business owners still don't have a video on their webpages. The reason? Video requires more work than any other type of content.

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But does it really?

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We just published an article that will give you 7 video ideas to help you increase landing page conversions. And you'll see it for yourself - they're a lot easier to record than you think.

In this article, you'll learn:

• Why you need to start recording videos for your webpages,
• A list of engaging videos that historically generated more leads than any other content,
• 7 ideas that you can implement today.

?
?Read the article.?

Thanks,

Josh Ledgard

PS: Check out how our last podcast interviewer used a simple video to drive sharing on their campaign.

?In 2019, US households spent an average of $1,536 in Christmas holiday sales, which amounts to a total of more than a trillion dollars - yep, that's a mind-blowing twelve zeros. More than 70% of shoppers are planning to spend the same amount in 2020, with 60% preferring to buy holiday gifts online.

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Surprised? You shouldn't be. Everyone likes to avoid crowded holiday stores. In 2020 even more so, with stores closing down because of a pandemic.

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So if there's a right time to double-down on online marketing, it's this year.

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As a business owner, you should already be getting ready for the holidays. This year, if you want to stand out from the crowd of other business owners trying to win over your audience, you must be ingenious.

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And we can help.

?
We just wrote an article about several Holiday Giveaways That Will Grow Your Email List Dramatically.?

?

In this article, you'll learn:

• Why online shopping is now more important than ever,
• How your business can take advantage of an Advent Calendar,
• How to incorporate charity in your holiday marketing.

?
?Read the article.?

Let''s say you''re interested in buying a new pair of sneakers.

You go online and see two types of promotions for the sneakers you really want:

1. There''s this faceless company that''s gently nudging you towards making a purchase,
2. You see your favorite athlete using those very sneakers.

Which tactic would make you buy faster?

It''s the second one.

When businesses decided it''s time to find new, more effective ways of promoting their products, they discovered something amazing.

It''s one thing for you as a company to talk about how great your product is. But it''s something completely different when someone else says it.

Especially if that "someone" is a person with great credentials and a large following.

Enter INFLUENCER MARKETING.

Studies show that 93% of marketers have used influencer marketing before. Almost all of them found it extremely effective.

90% of marketers even claim that influencer marketing works well or better than other marketing channels. And 71% say traffic quality is superior to other forms of marketing.

So what are you waiting for?

We put together the Ultimate Guide to Influencer Marketing that will teach you exactly how to:

• get started with influencer marketing,
• identify which influencers are the best for your brand,
• create your first influencer campaign.

?Read the guide.?

?

Thanks,

Josh Ledgard

Founder - KickoffLabs

?
PS: Congratulate yourself for any work you accomplished today. For me all of these goals feel challenging at the moment. If you are simply making forward progress... that''s enough right now. Stay safe!

?

Once you get people to visit your landing page, your next goal is to grab their attention and generate a lead - one that will hopefully translate into dollars in the future.

Sounds easy, right? But in reality, it might feel impossible.

If you want to generate quality leads with your landing page, you need to have quality copy. Without it, the conversion process isn't possible.

If the page content falls flat and doesn't have that "wow" factor, the number of conversions is driven down significantly.

The good news is that there are a few simple strategies for writing the perfect landing page copy, and following them could just be the key to converting visitors and generating leads.

And we wrote all of them down in our newest article: COPYWRITING THAT CONVERTS: How to Write Good Copy for Your Landing Page?

In this article, you'll learn:

• What's the connection between your landing page copy and an average attention span?
• How can you get in your audience's head by using Reddit?
• What is the "KISS" method and how can you use it?

?

?Read the article.?

?

Thanks,

Josh Ledgard

P.S. Any burning questions about how to set up a good landing page? Just respond to this email, and we'll get back to you immediately!

?

You''ve spent enough time dreaming about your app. You have an idea, wireframes, and a vision in your head that''s on top of the charts.

What you haven''t done is figured out how to market your vision.

Let me tell you... there''s nothing more motivating then having a bunch of potential customers bought into your vision.

There''s a couple things yoiu need to do now...

1. Realize the market isn''t saturated if you have the right pitch.
2. Figure out what pitch will break through in a crowded marketplace.
3. Setup a referral program that proves people are so bought in that they''ll tell their friends.

You need a word of mouth stratagy...

That''s where our latest On Grown podcast episode will help.

?Give it a listen.?

Learn how David used KickoffLabs to validate the Passfolio business and got over 16,000 people signed up on their wait list. With over 25,000 word of mouth views from KickoffLabs sharing to their campaign, you''ll see why it was a success. You''ll also learn why a new CS grad from Stanford made a hard right turn to go to law school instead of cashing straight in as an app developer after school.

?Check out the key takeaways, transcript, and screenshots of the landing pages they used.?

?

Thanks,

Josh Ledgard

Founder - KickoffLabs

?

Luke Rafla-Yuan from Travlwear wrapped up a successful KickoffLabs campaign and launched their travel backpack for photographers on Inidgogo. They were successfully funded at 95 thousand dollars!

?Learn how in our latest On Growth podcast episode.?

Just a few of the things covered here include:

• Use KickoffLabs to test your marketing before launch
• Keep it simple & give a discount
• Stay engaged during the campaign
• Set aside 10% of your crowdfunding goal for marketing

?

?Give it a listen and let us know what you think by hitting reply to this mail!

Thanks,

Josh Ledgard - Founder - KickoffLabs

?

PS: After launch don''t forget to keep your referral campaign going with Shopify Rewards!?