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Membership Emails
Below is a sample of the emails you can expect to receive when signed up to Kameleoon.
Interview with Stephen Pavlovich, CEO at Conversion.com, on Artificial Intelligence in digital marketing, Personalization & A/B testing
Hello John,
We had the chance to sit down with Stephen Pavlovich, thought leader in the world of experimentation. We talked about personalization, A/B testing, optimization and the rise of Artificial Intelligence in digital marketing.
Stephen is also Conversion.com�s CEO, one of the leading Conversion Rate Optimization agencies in Europe, so he has fascinating insights from working with companies like Just Eat, Easy Jet, UNICEF or Citrix.
Check his interview here, it�s a real treat, you don�t want to miss it!
Best regards,
Anne-Claire Bellec Chief Marketing Officer
www.kameleoon.com
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Hello John,
As you might be aware of, Apple has made user privacy one of its priorities. A recent example of this is the
As you might be aware, Apple�s latest Intelligent Tracking Prevention update (ITP 2.1), is poised to have an enormous impact on CRO practices.
Apple has made user privacy one of its priorities. ITP 2.1 introduces major restrictions on the operations JavaScript-based software can perform in all Safari browsers (mobile and desktop), limiting JavaScript set cookies lifespan to 7 days.
Now, why is that relevant to you?
Almost all web analytics and CRO platform use JavaScript set cookies to store visitor's unique identifier. Given that cookies now have a lifetime of 7 days in Safari, your new visitor metrics beyond this delay will be completely false for any Safari traffic, which is a big deal for mobile considering their market share.
Essentially, it�s hard to trust any number from cookie-based analytics solutions anymore!
As discussed in our article, A/B testing tools are hit even harder by ITP. And to our surprise no one is talking about it.
Our team worked hard to make Kameleoon the only CRO platform that automatically handles Apple's ITP!
We�d be more than happy to answer any questions you might have :)
Best regards,
Anne-Claire Bellec
Chief Marketing Officer
Kameleoon HQ 12 rue de la Chauss�e d'Antin 75009 Paris France Change subscriber options
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Hello John,
There are a lot of tools available out there to personalize your website visitors� experience and it can be difficult to identify which one is best suited to your needs.
Thankfully, Gartner did the research. They determined the key features every personalization tool should have and what criteria to look for when choosing one.
We analyzed their findings in this article and share how our own personalization platform, Kameleoon, answers them.
Best regards,
Anne-Claire Bellec Chief Marketing Officer
www.kameleoon.com
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Interview with Andr� Morys, CEO at konversionsKRAFT, on Personalization, A/B testing, building an experimentation-based culture
Hello John,
We continue our series of interviews with Personalization and Conversion Rate Optimization thought leaders, with Andr� Morys. He's the CEO and founder of konversionsKRAFT, Germany's leading consulting firm for agile growth processes and content optimization.
He's also written multiple books on CRO and digital growth, lectures at the University of Applied Sciences W�rzburg and organizes the Growth Marketing Summit conference.
Amongst other key topics, we asked him about:
The challenges around Personalization and CRO today
Whether brands understand the importance of optimization
How to build an experimentation-based culture
Andr� gave us brilliant insights and thought-provoking takes. For example, he believes that if you want to get results with your experiments, you need to understand the customers behind the data, not just focus on the data alone.
Intrigued? Read his interview here.
Best regards,
Anne-Claire Bellec Chief Marketing Officer
www.kameleoon.com
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Hello John,
The move online has dramatically disrupted the media industry, impacting the revenues of publishers and driving them to look for new business models.
In our latest Kameleoon blog post, we explore how AI can help publishers better know and understand their readers, enabling them to innovate, increase engagement and boost their revenues through subscriptions and greater ad revenues.
Based on our experience in the sector, this article outlines 5 ways AI personalization benefits publishers:
Increasing engagement by pushing content tailored to each visitor's interests.
Converting browsers to subscribers by giving them a free article as an incentive
Boosting revenues by targeting readers with offers at the right time, when they are most likely to buy.
Optimizing advertising and the user experience by understanding individual tolerance for the amount and type of ads displayed.
Choosing the right threshold for paywalls, based on behavior, rather than inflexible rules.
Read how AI personalization enables online media to get closer to their readers and improves bottom line revenues in our blog post here.
Anne-Claire Bellec Chief Marketing Officer
www.kameleoon.com
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Digital marketers are all looking to boost conversion rates by
delivering a more personalized a experience to each and every visitor
Hello John,
Across every industry, digital marketers are all looking to boost conversion rates by delivering a more personalized and compelling experience to each and every visitor to their websites.
AI personalization technology promises to deliver this experience, at scale, and in real-time. But how you can be sure that personalization is providing real ROI and is targeting the right customers, with the best offers to improve your bottom line?
The latest Kameleoon blog outlines how you can create a direct link between AI personalization and business metrics using our platform. Find out:
The problems with existing black box approaches to AI personalization
How Kameleoon�s transparent approach to scoring and targeting puts brands in control
The KCS, our unique scoring system that helps you identify the key audiences and actions for personalization
How we link actionable insights to business metrics, enabling you to hit your campaign targets and increase ROI
Learn how to embrace AI personalization while still remaining in control of your campaigns thanks to clear, understandable metrics and results.
Read the full blog here to find out more.
Anne-Claire Bellec Chief Marketing Officer
www.kameleoon.com
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Given the range of solutions available in the market, how can you pick the right personalization platform for your brand?
Hello John,
Nearly two-thirds of consumers say they now expect personalization as standard when interacting with brands. Introducing personalization technology is proven to increase conversions, deepen engagement and grow revenues, whatever your business.
Given the range of solutions available in the market, how can you pick the right personalization platform for your brand?
To help, we�ve created a checklist in this Kameleoon blog post, outlining what to look for when choosing personalization technology.
Based on the latest Gartner Magic Quadrant, it outlines a top 10 list of features, including:
Omnichannel reach
Ability to integrate across your marketing ecosystem
Ease of use
Built-in A/B testing features
AI capabilities, combined with transparency that puts you in control
Read the full list in the blog post to help guide your decision-making and ensure you get the right personalization solution.
READ OUR CHECKLIST
Anne-Claire Bellec Chief Marketing Officer
Kameleoon, 12, rue de la Chauss�e d�Antin, Paris, 75009, France, +33 (0) 1 83 62 20 50
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In our latest newsletter, we hear from Kameleoon's new UK MD on the state of personalization and explore its impact on the retail market
Hello,
This week we look at the rising importance of personalization to digital marketing and the revenues of brands:
We interview new Kameleoon UK Managing Director Martin Harrison who explains the shift from transactions to experience in the digital world
In the run up to Christmas we outline the four benefits that personalization brings to e-commerce retailers
The capabilities brands need to thrive in an personalization-first world
Interview with Martin Harrison, UK Managing Director, Kameleoon
The UK digital market is transforming as brands move from a focus on transactions to delivering the personal, tailored experience that today�s consumers demand.
Martin outlines the four capabilities that brands must develop to embrace this change and explains why tech vendors have to take a new approach to deliver the tools their customers need if they are to thrive.
READ THE BLOG
The 4 benefits of retail personalization this peak
The 2019 Christmas shopping season will be make or break for many online retailers. How can they increase conversion rates and revenues?
Our post outlines what consumers want when it comes to e-commerce, how these needs can be met through effective personalization and the benefits retailers can expect in terms of engagement, sales and margins, especially during the peak period.
READ THE ARTICLE
Happy reading!
Anne-Claire Bellec Chief Marketing Officer
Kameleoon, 12 rue de la chauss�e d'Antin, Paris, 75009, France, +33 1 84 17 59 40
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In our first 2020 newsletter we analyze Forrester's predictions for digital marketing and outline how to create an optimization culture
Hello,
As we move into 2020 we look at the challenges and opportunities for digital marketing in the year ahead:
We analyze the top predictions from Forrester and outline how they will impact the digital marketing world
Our interview with Adriano Mucciardi of digital consultancy Converteo explains how you can create an optimization culture within your team
10 Forrester predictions for digital marketing in 2020
2020 promises to be a turbulent year for business, with brands needing to focus on adaptability and agility if they want to thrive.
We analyze Forrester�s latest predictions, particularly around customer experience, compliant use of data and the introduction of automation and new skills, and outline how they will impact digital marketers.
READ THE BLOG
How to create an optimization culture
Interview with Adriano Mucciardi, Converteo
Continually improving and personalizing the experience provided to consumers is crucial to digital success.
Adriano explains how brands can create an optimization culture by focusing on data, sharing his ideas and best practice advice to enable experimentation success.
READ THE ARTICLE
Happy reading!
Anne-Claire Bellec Chief Marketing Officer
Kameleoon, 12 rue de la chauss�e d'Antin, Paris, 75009, France, +33 1 84 17 59 40
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Moving from a tactical to a strategic approach to personalization and how Mumsnet is delivering a personalized experience to its users
Hello,
Getting personalization right is crucial to building deeper engagement with consumers, whatever your industry. This newsletter explains how brands can put in place the right strategy for success:
We explain Gartner�s latest report in our article �Tactical personalization is dead. Long live strategic personalization�
Mumsnet explains how it is enabling greater engagement with its 10 million monthly users with Kameleoon
Tactical personalization is dead, long live strategic personalization!
Recent analysis from Gartner states that 80% of marketers will abandon personalization by 2025.
This statement, obviously meant to be provocative and eye-catching, led us to clarify the key question in this debate: how can brands move from a tactical to a strategic personalization approach to unlock its benefits for themselves and consumers?
READ THE BLOG
Delivering greater engagement for 10 million users
Mumsnet is the UK�s leading website for parents, with over 10 million monthly users and 8.9 million posts on the site in 2019 alone.
Read how the brand is using Kameleoon�s innovative personalization platform to deliver targeted content and offers, resulting in an uplift of 89% in click through rates and greater engagement with its members.
READ THE NEWS
Happy reading!
Anne-Claire Bellec Chief Marketing Officer
Kameleoon, 12 rue de la chauss�e d'Antin, Paris, 75009, France, +33 1 84 17 59 40
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Find out from experts how to drive improved digital performance by building an experimentation culture in your brand
Hello,
Embracing experimentation is at the heart of boosting your digital performance. Adopting a test and learn culture enables brands to improve the customer experience, increase engagement and grow revenues and profits.
How can you create this experimentation culture in your organisation and overcome obstacles such as a lack of executive buy-in, fear of failure and skills gaps?
Find out how you can reap the benefits of experimentation by listening to experts at our London event on 27th February 2020.
Join Kameleoon and leading experimentation agency Conversion for an evening of lightning talks from brands such as Facebook and TUI, along with drinks and networking.
Book your place now and find out how you can benefit from an experimentation culture within your brand.
Kameleoon 12 rue de la chauss�e d'Antin 75009 Paris France Change subscriber options
Find out from experts how to drive improved digital performance by building an experimentation culture in your brand
Hello,
Experimentation is central to optimizing digital performance. Being able to test, learn from failure and constantly improve creates leading brands with engaged customers and growing revenues.
However, creating this culture isn�t always easy, especially in traditional organizations as fear of failure, a lack of psychological safety and poor executive buy-in can all stifle innovation.
Learn how to build a culture of experimentation at our London event on 27th February 2020. Join Kameleoon and experimentation agency Conversion for an evening of lightning talks from brands such as Facebook and TUI, along with drinks and networking.
Book your place now and find out how you can benefit from an experimentation culture within your brand.
Kameleoon 12 rue de la chauss�e d'Antin 75009 Paris France Change subscriber options
Sharing best practice on achieving your personalization goals by combining AI and human optimization skills to boost conversions
Hello,
We are all gradually getting used to new ways of working and the opportunities they provide to focus on new projects. In this issue of our newsletter we focus on achieving personalization success with artificial intelligence, covering:
Why you need to balance humans and AI to meet your personalization goals;
The advantages of predictive AI personalization over approaches such as multi-armed bandit when it comes to optimization
Why AI makes the human touch even more important in personalization
Many discussions about the rise of artificial intelligence in digital marketing sideline the importance of the skills and experience that human marketers bring.
Our blog outlines why you actually need a balance of technology and people if you are to deliver lasting results and revenues from your personalization programs.
READ THE BLOG POST
Dynamic traffic allocation vs predictive algorithms: making personalization work
There are multiple approaches to personalizing and optimizing your website, from A/B testing and segmentation to multi-armed bandit/dynamic traffic allocation methodologies.
We compare these different approaches and highlight the advantages of predictive personalization in providing the right experience for all of your visitors.
Learn from Forrester, Widerfunnel, Chief Martec and Kameleoon how to deliver digital growth and ROI from experimentation and personalization
Hello,
Successful brands put experimentation and personalization at the centre of their strategies, seeing benefits in revenues, engagement and ROI. Research shows organizations that create a healthy experimentation culture grow at least 8 times faster than global GDP.
Learn how to compete in a digital first-world and deliver on your business goals through experimentation and personalization - join Kameleoon and Widerfunnel for our expert thought leadership live conference on October 1.
Along with guest speakers from Forrester and Chief Martec, we'll include:
The benefits experimentation and personalization can provide to your business bottom line and digital strategy
Demonstrating ROI to secure investment to start and scale your programs
Real-world examples based on the experimentation and personalization programs of leading brands
A chance to question international experts on building the foundations for digital success
Register for the webinar on October 1 at 9am PST/12 noon EST/5pm UK time - we look forward to seeing you there.
Kameleoon, 11 Old Jewry, London, United Kingdom EC2R 8DU, +44 20 3928 8276
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Find out more about Kameleoon''s first appearance in a major independent analyst''s Experience Optimization Platform evaluation.
Hello,
Deploying the right technology to optimize the digital experience is vital - but choosing the best solution for your particular needs can be tough.
Independent analyst reports help highlight key vendors and their strengths.
That's why Kameleoon is delighted to have been selected for the first time for "The Forrester WaveT: Experience Optimization Platforms Q4 2020." The vendor ranking evaluates the 10 most significant vendors specializing in experience optimization, looking at their strategy, current offering and market presence.
Kameleoon's top scores were in the criteria of performance, platform integration, execution roadmap, and experience optimization technique innovation.
According to the Forrester report:
"Kameleoon's ability to execute on its ambitious product road map and the strong performance of its experience optimization business are noteworthy for a new entrant into our EOP evaluation.
"With its real-time browser-based predictions and performance- and scalability- oriented architecture, Kameleoon's solution is a good fit for the healthcare, finance, and e-commerce industries"
"Kameleoon has focused its product innovation efforts on providing real-time propensity scoring of visitors, flicker free performance, and flexible consent management."
To learn more about the Forrester WaveT - Experience Optimization Platforms Q4 2020 click here.
READ ABOUT THE WAVE
Chris Measures Content Strategist
Kameleoon, 11 Old Jewry, London, United Kingdom EC2R 8DU, +44 20 3928 8276
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Highlighting how to increase the value from experimentation and personalization with the unique, powerful features of the Kameleoon platform
Hello,
Having the right technology platform is central to building a successful experimentation and personalization strategy. It must be both powerful and easy to use across the organization to deliver lasting results.
That's why at Kameleoon we've always focused on adding value and innovation to our experimentation and personalization platform, with unique features to make your everyday operations simpler, delivering seamless optimization and reporting and increasing ROI.
We've now collected 12 of our most powerful features into a single ebook - download it to learn how Kameleoon enables:
Simpler team working
Higher performance experimentation
Seamless integration with other tools
Clearer reporting with greater confidence in your results
To learn more and download the guide, click here.
DOWNLOAD THE GUIDE
Chris Measures Content Strategist
Kameleoon, 11 Old Jewry, London, United Kingdom EC2R 8DU, +44 20 3928 8276
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Our latest newsletter explains the link between experimentation and financial returns and outlines how segmentation benefits your brand
Hello,
There's a clear link between continually improving the digital experience you offer, increased customer satisfaction and better financial performance. This edition of the Kameleoon newsletter outlines the benefits of tailoring customer experience:
Industry expert Chris Goward discusses the latest research into the financial impact of experimentation;
Our comprehensive guide explains segmentation and how it benefits your digital marketing campaigns.
Highlighting the link between digital experimentation and growth
An interview with Chris Goward, Widerfunnel
Companies with a healthy experimentation culture grow at least 8x faster than global GDP. That's one of the topline findings of global research by the GO Group Digital into the financial benefits of digital experimentation.
We interviewed Chris Goward of Widerfunnel, one of GO Group Digital's partner agencies, about the results of the research and what they mean for brands.
READ THE ARTICLE
The complete guide to marketing segmentation
Segmentation is a key part of better understanding your audiences and delivering a personalized experience tailored to their needs.
Our in-depth blog post provides a comprehensive introduction to segmentation, including the criteria to look for, best practice, and how the technique can be applied to benefit your brand.
READ THE BLOG
Happy reading!
Anne-Claire Bellec Chief Marketing Officer
Kameleoon, 21 Lombard Street, London, United Kingdom EC3V 9AH
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Everything you need to know to successfully launch and develop your personalization strategy, including best practice and advice.
Hello,
With the rise of digital channels, personalizing the online experience is vital for brands looking to engage, convert and retain customers. Personalization helps you understand your visitors and their intentions, enabling you to tailor your messages, content and offers to deliver the digital experience that best meets their needs.
Based on its experience working with leading brands, Kameleoon has created the Complete Guide to Personalization - a comprehensive ebook that provides all the information marketers need to generate ROI, wherever they are in their personalization journey.
The ebook includes:
- An overview of personalization today
- Understanding the benefits it delivers and building your team
- A checklist to choose a personalization solution
- Best practice advice from leading personalization consultants
- ROI-based use cases, including Mumsnet, Toyota, SNCF and Cdiscount
Accelerate the benefits of personalization for your business by downloading our new ebook today.
Extending personalization and experimentation across new channels to transform the experience and your conversion rates
Hello,
Today, brands need to be able to understand and react to fast-changing customer needs. Experimentation and personalization are central to this. Our latest newsletter explains how to extend experimentation across channels and your wider organization:
How omnichannel experimentation transforms your testing program
The process to follow to successfully scale your personalization program
How omnichannel experimentation transforms your testing program
We live in an omnichannel world, with consumers wanting to be able to move seamlessly between channels during their customer journey.
Successfully delivering this experience relies on brands taking an omnichannel approach across their experimentation and personalization. Our new blog explains how you can introduce omnichannel experimentation into your strategy.
READ THE ARTICLE
Successfully rolling out your personalization experiments
For your personalization program to scale and deliver ongoing benefits you need to put the right process and methodology in place.
Our in-depth article explains the four key steps to follow when rolling out personalization, from setting clear goals to analyzing results and adapting your experiments.
READ THE BLOG
Enjoy the articles!
Chris Measures Marketing
Kameleoon, 11 Old Jewry, London, United Kingdom EC2R 8DU, +44 20 3928 8276
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How you can measure the ROI of your personalization program - and Gartner''s predictions for where digital marketing teams need to focus.
Hello,
Measurement matters. Demonstrating that personalization and experimentation benefit the bottom line is therefore crucial to scaling programs. Our latest newsletter explains how to monitor the right metrics to drive results for your business:
How do you measure the success of your personalization campaigns?
The digital marketing innovations to watch according to Gartner
How do you measure the success of your personalization campaigns?
Brands are increasing their investment in personalization programs to meet customer needs and boost conversion rates. But how can you be sure your campaigns are delivering ROI?
Our new blog outlines the KPIs and metrics you should focus on and how you can monitor these to ensure your programs are meeting your marketing and business objectives.
READ THE ARTICLE
5 major digital marketing innovations to watch according to Gartner
Gartner's latest Hype Cycle identifies 5 key areas that will impact digital marketing strategies in coming years.
In our in-depth article we highlight how customer data ethics, real-time marketing, personalization, AI and location-based marketing can help marketers increase engagement, conversions and revenues in the short and medium-term.
READ THE BLOG
Enjoy the articles!
Anne-Claire Bellec Chief Marketing Officer
Kameleoon, 11 Old Jewry, London, United Kingdom EC2R 8DU, +44 20 3928 8276
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Learn how you can increase revenues with an effective, ongoing digital experimentation program by downloading the Kameleoon guide.
Hello,
In an increasingly digital-first world, brands need to constantly improve the experience they provide if they are to out-perform their competitors. Experimentation is central to this - delivering closer customer engagement, greater innovation and higher revenues.
Putting in place an effective, ongoing experimentation program is now vital for brands. The new Kameleoon Experimentation Guide provides everything business leaders need to know to start and scale their programs, and benefit from the virtuous cycle of experimentation, innovation and improved digital results.
Based on the experience of leading experts and brands, the Experimentation Guide covers:
The business imperatives for experimentation
Starting your program and creating the right processes
What to look for in technology
How and when to scale
Examples of real-world benefits experienced by brands
To find out more and download the guide, click here.
DOWNLOAD THE GUIDE
Chris Measures Content Strategist
Kameleoon, 11 Old Jewry, London, United Kingdom EC2R 8DU, +44 20 3928 8276
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Access expert advice, best practice and research on the impact of COVID-19 on your digital strategy in our 30 minute webinar replay
Hello,
Whatever your sector, the pandemic is transforming digital consumer behaviour - both now and in the future. How can you respond to ensure you are delivering the right experience for digital consumers?
Watch the recording of Conversion.com and Kameleoon's new 30 minute webinar to find out. Listen to our expert webinar to learn about:
Current trends in consumer digital behaviour as we move out of lockdown
Examples of how brands are embracing experimentation to drive digital success
How experimentation and personalisation can help you meet the challenges of an unstable, fast-changing world
You can also visit our post-COVID microsite to access a complete range of materials around the research and best practice for the future, including blogs, infographics and webinars.
If you have any queries or we can help in any way, feel free to get in touch.
As we enter the new normal, we explain how personalization can help overcome the conversion challenges that digital marketers face.
Hello,
Moving forward brands face new digital challenges - consumer needs are changing rapidly and the technology landscape itself is shifting. This edition of our newsletter delivers insights on how personalization and experimentation can help deliver results. It covers:
The latest update to Apple's Intelligent Tracking Prevention (ITP) technology and why it threatens your A/B testing programs
How AI-powered personalization can deliver results post-lockdown across key vertical markets
Why Apple ITP is a threat for 30% of your traffic - how can you trust your future experimentation insights?
Making informed business decisions relies on being able to trust the results of your A/B tests. However, the latest Apple ITP update could make nearly a third of your traffic unreliable, undermining your experiments.
This in-depth blog explains what Apple ITP means to marketers and testing programs - and how you can overcome its issues.
READ THE BLOG POST
Accelerating business success post-lockdown with AI-driven personalization
As we move to the new normal, brands face greater competition, fast-changing consumer needs and a global economic downturn.
AI-driven personalization provides the flexibility and agility to succeed, and this blog shares use cases on how it benefits sectors including retail, travel, media, marketplaces and automotive.
Key analysis and insight to help brands create an effective experimentation and personalization strategy as we move into 2021
Hello,
As we move to the end of a dramatic year, brands are looking forward to 2021 and the new challenges it will bring. Our final 2020 newsletter delivers key insight to help set your strategy:
Analysis of the latest Forrester Experience Optimization Wave
How to incorporate a Data Management Platform into your personalization program
How brands can benefit from investing in experience optimization
Forrester has just published its Experience Optimization Platforms Q4 2020 Wave, with Kameleoon a New Entrant in the report. What does the analyst's evaluation say about the market and key trends for the future?
To find out we interviewed Kameleoon CEO Jean-Ren? Boidron, gathering his insights on the Wave and the overall experience optimization, personalization and experimentation markets moving forward.
READ THE INTERVIEW
Personalization and Data Management Platforms (DMPs): Adopting the right strategy for success
Many organizations have implemented Data Management Platforms (DMPs) to help better understand their website visitors and better collect and analyze their data.
Our in-depth blog explains what a DMP covers, how it differs from a Customer Data Platform (CDP) and how you can benefit by integrating a DMP into your personalization strategy.
READ THE BLOG
Enjoy the articles!
Chris Measures Content Strategist
Kameleoon, 11 Old Jewry, London, United Kingdom EC2R 8DU, +44 20 3928 8276
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At a time of increasing data regulations find out how brands cameet legal requirements while embracing personalization and A/B testing.
Hello,
Brands face a customer data dilemma. Consumers demand a personalized experience that meets their needs, but want to keep their personal data private - the very same information used to tailor the experience to match their individual requirements.
Regulations, such as GDPR and CCPA, are tightening how brands collect and use personal data, with the emphasis shifting to (informed) consent.
How can brands balance meeting legal requirements with the experimentation needed to improve the user experience, particularly when it comes to A/B testing and personalization?
Join AI-driven personalization platform leader Kameleoon and Consent Management Platform provider Usercentrics for a joint webinar at 2pm on 7th July to learn how to meet legal requirements while embracing personalization. The in-depth webinar will cover:
Why the need for consent impacts the success of A/B testing and personalization
Legal requirements across Europe - and how GDPR interpretations vary between countries
The importance of Consent Management Platforms for brands aiming to reassure their customers
Overcoming the challenges of consent and successfully transforming your experimentation, testing and personalization approach
Customer use cases from successful major brands
Book your place now on 7th July at 2pm by clicking on the button below.
This issue explains how you can turbocharge personalization by combining with social proof and the top personalization pitfalls to avoid
Hello,
Given current circumstances we hope that you and your loved ones are safe and well. Here at Kameleoon we believe it is important to continue with our ongoing communications as much as possible, providing content that will help drive success with your personalization strategies. Here are our latest articles on how to achieve this:
Our guide introduces social proof and explains the benefits of combining it with AI personalization;
We outline the 6 biggest pitfalls to successful personalization - and how you can overcome them..
Social Proof: let your visitors sell for you!
Social proof enables you to use the real experience of your customers to unlock greater engagement and sales. But what exactly is it and how does it work?
Our in-depth guide explains what social proof covers, the use cases for your website, and the importance of combining it with AI personalization to increase ROI.
READ THE GUIDE
Personalization: 6 pitfalls to avoid
Customers are demanding ever-greater personalization from the brands they engage with and buy from, leading to greater investment in technology to meet their needs.
In our new blog we explain the six most common pitfalls and outline how you can overcome them to drive successful personalization for your brand.
How to optimize your personalization programs and deliver a tailored, high-quality digital experience to your visitors.
Hello,
Now, more than ever, consumers are demanding a personalized service and an experience that is adapted to their needs. Our newsletter provides advice and help on delivering this individual experience, with articles covering:
The best practices to follow to deliver high-performing personalization programs
An ebook on how automotive brands can adapt their conversion strategies to the digital age
The 4 stages of successful personalization
Marketers understand the benefits that personalization will bring in terms of increasing engagement, conversion and revenues on their sites.
We explain the key rules you need to follow and a four stage approach that will help achieve lasting success for your personalization program.
READ THE BLOG POST
Ebook: Maximizing automotive conversions with personalization and A/B testing
The rise of digital has transformed the car buying journey but added to the challenges of automotive manufacturers.
Based on our latest ebook, our blog post looks at how you can use personalization and A/B testing to recreate the dealership experience in the digital world.
The pandemic is transforming online consumer behaviour for the long-term. Join our webinar to learn what how your brand should react.
Hello,
Across every sector, the current crisis is transforming digital consumer behaviour - both now and in the future. Consumer needs are changing, creating new opportunities and threats for all brands.
Experimentation and personalisation are key to evolving your digital strategy - but where do you start?
Join Conversion.com and Kameleoon for our 30 minute webinar on 10 June to find out. We'll discuss:
The results of our first-hand research with 5,000 consumers, analysing their current and future digital behaviour
The impact on UK brands - and the actions they need to take now
How companies are shifting priorities to respond to changing customer needs
The importance of experimentation to meeting digital marketing challenges in the time of COVID-19 and beyond
Best practice advice from our expert panel on adapting your customer experiences to improve conversion, retention, and loyalty.
Register for the webinar on 10 June at 10.30am UK time below - we look forward to seeing you there.
How to retain your customers with a personalized digital journey and an individualized experience.
While the pandemic transforming digital consumer behavior, brands must focus on strengthening relationships with their loyal consumers.
Learn how to set up a successful loyalty strategy by personalizing the digital experience of your customers - join Kameleoon for our webinar on November 24th at 2:50pm UK time, part of Actito's Best of Activation Day, a virtual event dedicated to best practices in activation marketing. The in-depth webinar will cover:
Why personalization is central to the success of your online loyalty strategy
How to retain your customers with a personalized digital journey and a tailored experience.
Relevant customeruse cases based on our experience
Q&A with our experts
Book your place now on November 24th, at 2.50pm UK time by clicking on the button below.
Kameleoon, 11 Old Jewry, London, United Kingdom EC2R 8DU, +44 20 3928 8276
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Learn from Forrester, Widerfunnel, Chief Martec and Kameleoon how to deliver digital growth and ROI from experimentation and personalization
Hello,
As we move to a digital-first world, only those brands that can deliver an innovative, individual experience will win and retain customers over the long term. Now is the time to focus on experimentation and personalization if you want to achieve success and boost revenues, engagement and ROI.
Learn how to drive exponential digital growth and deliver on your business goals by scaling your experimentation and personalization programs - join Kameleoon and Widerfunnel for our expert thought leadership live conference on October 1.
Featuring guest speakers from Forrester and Chief Martec, the 1 hour webinar will provide in-depth expert advice on:
Overcoming your digital challenges and delivering your business strategy through experimentation and personalization
How to demonstrate ROI to secure investment to start and scale your programs
Real-world examples based on the experimentation and personalization programs of leading brands
A chance to question our panel of international experts on building the foundations for digital success
Book your place for the webinar on October 1 at 9am PST/12 noon EST/5pm UK time - we look forward to seeing you there.
Kameleoon, 11 Old Jewry, London, United Kingdom EC2R 8DU, +44 20 3928 8276
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Deepen your knowledge and increase your skills with our on-demand training courses.
Hello,
Experimentation and personalization are constantly evolving and changing. Marketing teams must continually adapt and challenge their digital strategy to achieve their conversion and revenue goals. That makes it critical for you to increase your skills and learn new techniques to deliver an exceptional online experience to your visitors.
That''s why we've designed a completely new online training program for you: the Kameleoon Academy.
What is the Kameleoon Academy?
A set of on-demand training courses specifically designed for marketers in charge of optimizing the customer journey and personalizing the visitor experience.
Two possible training courses:
A/B testing and experimentation (14 lessons)
Personalization and segmentation (11 lessons)
Three good reasons to take a course:
Learn at your own pace, when it suits you, drilling down into the topics that interest you most
Benefit from the experience and best practice we've collected from our clients in all industries
Validate your knowledge by taking our certification tests
Kameleoon, 11 Old Jewry, London, United Kingdom EC2R 8DU, +44 20 3928 8276
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Strategies and approaches to increase the range and results of your brand''s experimentation and personalization programs.
Hello,
In an increasingly digital world, leading brands harness data and experimentation to drive ongoing success. Our newsletter explains how to widen your testing strategy and become data-driven in your marketing:
Deepening your experimentation program with server-side testing
How to activate a data-driven marketing strategy on your website
How server-side experimentation deepens testing programs
When it comes to experimentation, brands have two main approaches to choose between - client-side and server-side. But which should you use in particular circumstances?
Our in-depth article outlines six key areas where server-side experimentation is the best approach to deliver digital success.
READ THE ARTICLE
Activating a data-driven marketing strategy on your website
Successfully meeting today's customer needs relies on making better, more informed marketing decisions based on data, rather than intuition.
In our new blog we explain how brands can roll-out a data-driven marketing strategy on their website, and the key importance of personalization and experimentation to a winning program.
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Enjoy the articles!
Chris Measures Content Strategist
Kameleoon, 11 Old Jewry, London, United Kingdom EC2R 8DU, +44 20 3928 8276
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Our newsletter explains the importance of personalization and experimentation to delivering ROI and achieving your business goals.
Hello,
Digital success is based on continual innovation and improvement of the customer experience. Our latest newsletter outlines how you can accelerate your growth and unlock business benefits from your digital programs:
The business benefits of personalization and experimentation - delivering tangible ROI
Why you need to move beyond web customization to embrace personalization
Increasing digital success through experimentation and personalization
98% of consumers leave websites without converting, meaning brands miss out on large-scale digital revenues and profits unless they have an experimentation and personalization strategy in place.
We explain the business benefits of personalization and experimentation and set out how you can measure and achieve ROI on your programs.
READ THE ARTICLE
Customization vs Personalization: what are the differences and which should you choose?
Both customization and personalization enable brands to deliver a tailored website experience - but there are major differences between the two techniques.
Our blog post looks at which each can deliver, and outlines the business advantages of embracing a personalization-first approach.
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Enjoy the articles!
Anne-Claire Bellec Chief Marketing Officer
Kameleoon, 11 Old Jewry, London, United Kingdom EC2R 8DU, +44 20 3928 8276
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Catch-up on the latest personalization and experimentation blogs, articles, videos and customer stories in our Summer reading list.
Hello,
To give you lots of ideas for personalization and experimentation during the Summer we've created this special edition of our newsletter, packed full of essential articles, videos and webinars to help transform your digital marketing programs.
The most popular articles from the last 12 months, for you to read (and re-read) this Summer. ??
Living in the new normal - adapting to a digital-first world
A/B testing: overcoming cognitive bias
Pitching personalization to your boss
Why Apple ITP is a threat for 30% of your traffic - how can you trust your future experimentation insights?
Feedback and success stories from some of our 450+ clients to help give you ideas for your own projects. ??
Papier: International stationery retailer boosts revenues by 6% by using A/B testing.
Toyota: Generates 97% more leads thanks to predictive personalization.
Vertbaudet: Europe's leading online retailer of children's products increases conversions by 30% through personalization.
Replays of our webinars with Widerfunnel, Conversion.com and Usercentrics.???
Shopper behaviour has changed: making experimentation work beyond COVID-19, with Widerfunnel.
The long term impact of COVID-19 on digital behavior - why it changes your experimentation strategy, with Conversion.com.
Data privacy & consent management in A/B testing and personalization, with Usercentrics.
Dive into our latest videos! ??
COVID-19 & beyond: How can experimentation and personalization boost conversions?
What is personalization? Personalize the experience for your visitors based on their behavior and characteristics.
What is A/B testing? Base your UX decisions on reliable data and offer your visitors an exceptional digital experience.
Finally, our latest ebooks for your holiday reading. ???
Thriving after the crisis: created with our partner agencies, our global report is full of the data, research and recommendations you need to succeed in a post-COVID world.
The complete guide to personalization: delivering exceptional digital experiences to maximize engagement and conversion.
Automotive ebook: maximizing the flow of conversions from the web to dealerships.
At a time of increasing data regulations find out how brands cameet legal requirements while embracing personalization and A/B testing.
Hello,
Providing an optimised, personalised experience is vital to digital marketing success today. However, at the same time consumers want their personal data kept private and protected, impacting how it can be used legally for both personalisation and A/B testing.
Brands need to balance meeting consumers needs and legal requirements with the experimentation required to continually improve the user experience. How can they achieve this while keeping customers and regulators happy?
Learn how to meet legal requirements while embracing personalization by joining AI-driven personalization platform leader Kameleoon and Consent Management Platform provider Usercentrics for a joint webinar at 2pm on 7th July. The in-depth webinar will cover:
How the need for consent impacts the success of A/B testing and personalization
Varying legal requirements across Europe under the GDPR
Why Consent Management Platforms are essential for brands to reassure their customers
Balancing informed consent with your experimentation, testing and personalization approach
Relevant use cases based on our experience
Book your place now on 7th July at 2pm by clicking on the button below.
Analysis and real-world expert recommendations to help brands drive a successful digital strategy by embracing personalization and testing
Hello,
We've all seen the impact of the current crisis on consumer behavior, accelerating the switch to digital and bringing new opportunities and challenges for digital brands.
At Kameleoon, we believe that the experience you deliver now offers the opportunity to turn you into the customer's new habit brand in the future.
To help brands grow in this post-lockdown world, we've worked with our partners at international experimentation network GO Group Digital to create an in-depth study to shape future digital strategy.
The Thriving After the Crisis report includes a focus on the current landscape, highlighting the key digital themes that COVID-19 has accelerated, with a full analysis of Kameleoon's comprehensive international research into changing consumer behavior.
It breaks down results, strategy and tactics for key markets including the US, UK, France, Germany and Italy and delivers clear, actionable recommendations for the future, based on the current experience and expertise of GO Group agencies, including Widerfunnel in the US and Conversion.com in the UK.
I hope you find it useful for boosting your digital conversions and revenues in today's new world.
Brands face increased pressure on budgets - but still need to meet growing consumer demand for a tailored, high-quality digital experience.
Hello,
Brands face increased pressure on budgets - but still need to meet growing consumer demand for a tailored, high-quality digital experience if they are to thrive.
A commissioned Total Economic ImpactT (TEI) study conducted by Forrester Consulting demonstrates that Kameleoon's powerful web and full stack experimentation and personalization platform delivers the ROI and exponential growth that marketers require.
For the study Forrester conducted in-depth interviews with multiple Kameleoon customers across industries including e-commerce, travel, automotive and retail about their projected results, and used these insights to quantify the benefits, costs and risks associated with an investment in Kameleoon.
The study found that brands deploying Kameleoon gained these advantages: $5.8m in benefits over 3 years, made up of increased e-commerce sales and revenues, improved engagement and the ability to easily scale personalization campaigns
ROI of 291% on their investment in 3 years
Payback in under 3 months
15% increase in conversion rates, 30% growth in cross-selling and 49% reduction in time and resources required to create and run campaigns
To learn more and to calculate your ROI from deploying Kameleoon download the Forrester TEI study here.
DOWNLOAD THE STUDY
Anne-Claire Bellec Chief Marketing Officer
Kameleoon, 11 Old Jewry, London, United Kingdom EC2R 8DU, +44 20 3928 8276
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How personalization drives conversions, with insight from sports teams and why you should combine product recommendation and personalization
Hello,
As we move beyond the summer holidays now is a great time to review your digital strategy for the rest of 2020. Our latest newsletter provides insight and ideas for your program, explaining the benefits of combining personalization and product recommendations while sharing digital best practice from sports teams:
Why you need both product recommendation and personalization to drive digital results
The global challenges for sports brands looking to engage with fans online - and how personalization and testing help
Boosting conversion rates by combining product recommendation and personalization
Product recommendation and personalization are often confused, but they are very different and complementary parts of your digital strategy.
We look at the benefits of each, with our blog explaining why you need both to maximize engagement, conversions and digital revenues.
READ THE ARTICLE
Maximizing fan engagement and digital revenues for sports teams with personalization and experimentation
Digital allows sports teams to expand their reach and engage with fans from across the world. How can they successfully meet the needs of these diverse audiences with a wide range of expectations?
Our focus article looks at how personalization and experimentation are increasingly central to sports teams - and the lessons that their experiences provide for other brands aiming to reach a global audience.
READ THE BLOG
Enjoy the articles!
Anne-Claire Bellec Chief Marketing Officer
Kameleoon, 11 Old Jewry, London, United Kingdom EC2R 8DU, +44 20 3928 8276
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How you can deepen and extend personalization and experimentation to increase the business benefits they deliver to your brand.
Hello,
Extending your personalization and experimentation programs is crucial to scaling the business benefits that they deliver. We showcase two ways you can do more to increase optimization across your business in our latest newsletter:
The benefits of client-side and server-side experimentation
Deepening your targeting through custom data
Client-side or server-side: which should you choose for experimentation?
Brands have two main options when it comes to A/B tests and personalizations - creating and running them client-side or server-side.
Our in-depth blog post explains the differences between these approaches and which to choose depending on your individual needs.
READ THE ARTICLE
Design personalized digital experiences using custom data
The more refined your visitor targeting is, the more effective your personalization campaigns will be. Activating the vast volumes of custom data within your business helps further increase the targeting options for your campaigns.
We explain what custom data is, and how you can use it within your personalization campaigns to drive even better results and greater revenues.
READ THE BLOG
Enjoy the articles!
Anne-Claire Bellec Chief Marketing Officer
Kameleoon, 11 Old Jewry, London, United Kingdom EC2R 8DU, +44 20 3928 8276
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How marketers can successfully deliver personalization and A/B testing to increase visitor engagement and boost revenues.
Hello,
While consumers increasingly want a personalized experience, brands can face challenges when it comes to delivering this. This week's newsletter explains how to overcome two key issues, with articles covering:
How marketers can ensure they protect the privacy of consumer data while delivering compliant personalization
Effective strategies and tactics for removing the flicker effect from A/B tests
Balancing privacy and personalization - how can marketers stay compliant
Consumers expect personalization as standard when interacting with brands, but at the same time want to protect their personal data and keep it private.
Our in-depth blog explains how marketers can combine these two objectives, and ensure GDPR compliance within their personalization and A/B testing programs.
READ THE ARTICLE
What is the flicker effect and how can you get rid of it in your A/B testing?
The flicker effect - when original content appears for an instant before a variation is loaded - impacts the user experience and hurts A/B testing results.
Our new blog gives a detailed explanation of what can cause the flicker effect and provides a full checklist of how to remove it in your A/B testing.
The current crisis is transforming online consumer behaviour. Join our webinar to learn what it means for your brand and how to react.
Hello,
Research shows that the current crisis is transforming consumer behaviour online - both now and for the long-term. This dramatic shift to digital opens up new opportunities - and threats - to your brand. How should you react to successfully meet changing consumer needs?
Join Conversion.com and Kameleoon for our in-depth webinar on 10 June to find out. We'll outline:
The results of our first-hand research with 5,000 consumers, analysing their current and future digital behaviour
What it means to brands in the UK and further afield
How companies are shifting priorities to respond to changing customer needs
The importance of experimentation to meeting digital marketing challenges in the time of COVID-19 and beyond
Based on real-world examples, how to adapt your customer experiences today to improve conversion, retention, and loyalty.
Register for the webinar on 10 June at 10.30am UK time below - we look forward to seeing you there.
How brands can boost digital performance, increase revenues and hit their strategic objectives using personalization and experimentation
Hello,
Ensuring that your digital strategy delivers tangible ROI is key to future growth, whatever industry you are in. This edition of our newsletter brings together expert advice on how you can scale your personalization program, along with an in-depth focus on digital in banking and financial services:
The foundations for delivering personalization at scale, based on McKinsey's latest analysis
The major digital challenges for brands in financial services - and how they can overcome them
Delivering personalization at scale to unlock $1.7 trillion in new revenue
McKinsey sees personalization as the key driver of future marketing differentiation for brands, with the potential to dramatically increase revenues by between $1.7-$3 billion across the globe.
Our comprehensive article looks at the foundations you need to put in place to successfully scale your personalization program, including analysis of McKinsey's latest blueprint for your digital technology stack.
READ THE ARTICLE
4 digital key challenges for financial services - and how experimentation and personalization overcome them
The rise of digital is transforming the financial services industry, bringing new opportunities for engagement and growth, while introducing fresh challenges and competition.
How can banks and insurers thrive in a digital-first future? Our sector-specific blog looks at the importance of experimentation and personalization to their digital strategies.
In a transforming world, it is vital that brands deliver a personalized experience to consumers - effective experimentation is key to this.
Hello,
Consumer needs are changing thanks to the COVID-19 pandemic, and will continue to transform. Our latest newsletter outlines how brands can successfully meet the challenge of satisfying customers in an uncertain world:
We share highlights from our global research into current and future digital trends and the impact of the pandemic on consumer behavior
Our feature blog shows how brands can deliver an omnichannel experience by using intent data to drive ad retargeting
How COVID-19 is changing current and future consumer digital behavior around the world
The current pandemic is reshaping everything we do, and is particularly impacting consumer behavior. What does it mean for brands and their experimentation strategies?
Based on our global research, our in-depth blog outlines 5 key findings around digital consumer behavior and asks whether brands are delivering on their changing needs.
READ THE ARTICLE
Driving successful ad retargeting with the Kameleoon Conversion Score
In an increasingly omnichannel world, delivering a seamless, joined-up experience based on customer needs is vital.
Our latest feature article explains how you can leverage real-time intent data from within Kameleoon to launch successful ad retargeting on platforms such as Google and Facebook.
We are living in a digital-first world. We explain how brands can succeed at a time of greater competition with personalization strategies
Hello,
We're rapidly moving into a digital-first world, with brands facing rising consumer expectations and increasing competition from a growing number of rivals. Our latest newsletter outlines how you can meet these challenges through personalization and testing:
The key areas to focus on when adapting your strategy to the new, digital-first normal
The arguments you need to convince your boss of the benefits of personalization to future success
Living in the new normal - adapting to a digital-first world
As we move beyond lockdowns the world around us feels like a very different place. How can brands adapt to this new normal and what needs to change in their digital strategies?
Based on detailed analysis of the post-COVID world, we explain the four key impacts on brands, and how experimentation and personalization can shape your successful future strategy.
READ THE ARTICLE
Pitching personalization to your boss
For your personalization program to succeed you need the right resources and support in place. And that means convincing your boss of the ROI benefits that personalization investment will deliver.
To help we've collected the arguments, tactics and strategy you need to successfully pitch personalization to your boss, whatever sector you are in.
How you can embrace experimentation and A/B testing in your business
Hello,
Experimentation and continual testing are key to success in the digital world. In the latest edition of our newsletter we share expert advice for marketers:
We explain what to look for when picking an A/B testing solution
Stephen Pavlovich and Martin Harrison outline the benefits of experimentation and the skills, processes and structure you need to improve performance
Checklist: How to choose your A/B testing solution
While A/B testing is now common practice, every brand is different. It is therefore vital that you choose the right technology solution to meet your individual needs.
To help brands, this blog outlines the main criteria they should consider when choosing their solution, mapped against the five stages of the A/B testing process.
READ THE ARTICLE
Building a culture of experimentation to accelerate performance
A conversation between Stephen Pavlovich, Conversion.com and Martin Harrison, Kameleoon
How does experimentation help brands to increase innovation, engagement and revenues?
Industry experts Stephen Pavlovich and Martin Harrison discuss the benefits that experimentation brings, how to create a culture that drives improved performance and where brands should start to achieve lasting success.
READ THE BLOG
Happy reading!
Anne-Claire Bellec Chief Marketing Officer
Kameleoon, 12 rue de la chauss?e d''Antin, Paris, 75009, France, +33 1 84 17 59 40
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