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Fall weather has officially arrived. After a summer of sweltering temps and lingering heat waves, we eagerly welcome the cooler temps and crisp, fire-scented air. And at the first sign of this gloriously brisk weather, we look to the skilled shirtmakers over at Portuguese Flannel and their smart lineup of soft flannels to keep us properly outfitted. With four generations’ worth of fabric-making experience, their workshop is situated on the northern coast of Portugal in a region renowned for its high-quality shirting. We wouldn’t be surprised if these heirloom-worthy flannels lasted a few generations themselves. SHOP NOW?

Hailing out of Austin, Texas, HELM meticulously crafts rugged boots designed for the kinda wear ‘n’ tear your granddad might’ve put his own battleworn boots through during long days on the job. And up until now, their master bootmakers have focused their efforts on specialized work boots and dress boots—but their latest creation, the all-new Hollis, combines the best of both worlds. If you’re looking for one good pair that’s versatile enough for your whole wardrobe, the Hollis is hands down your best bet—so we had ‘em cast in an exclusive Natural colorway just for our shop. SHOP NOW

????Catskill Mountains     ????@dirtandglass

©2019 Huckberry Inc. | 550 6th St., San Francisco, CA 94103

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When carry-industry luminary and Mystery Ranch founder Dana Gleason invites you to swing by the actual Mystery Ranch in Bozeman, Montana, there’s no hemming and hawing—you just go. We saw a lot while we were there, but what really brought home just how much they believe in what they make were the rows and rows of well-worn packs sent in for recrafting through their Lifetime Guarantee program. From civilian and outdoor packs like our own, to battle-hardened Navy SEAL and Hotshots packs, here was proof of Dana’s vision brought to life—mission-ready packs built to never fail on the job, and guaranteed for life.
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“I live in a rural area and spend time both in an office and out in the s#!t, the Rover Pants work great in both” - Paul C. 

Way out in the sticks hunting 30-50 feral hogs, cranking on spreadsheets in the office, hopping a flight to Iceland—you’ve spoken, and we agree: the Rover Pants might just be the most versatile thing Proof’s ever made. The secret sauce is in the stretchy Sorbtek canvas, so Proof went ahead and read our minds and made the Rover Jacket, a hard-wearing outer shell cut from the same canvas, reporting for duty for everything from travel to work to bushwhacking and beyond. SHOP NOW

Our well-worn Danner boots might make us feel like badass mountain men when we wear 'em out on the town, but they’re not always the most practical choice for the city. So last year when the folks at Danner gave us a sneak peak at the new Vertigo 917, we had to have 'em, and they're finally here: Danner’s very first boots built just for the city. With the brand's legendary weatherproof construction and an instantly comfortable fit that puts most sneakers to shame, they're a totally new kind of boot. SHOP NOW

????Slovenia    ????@alexstrohl

©2019 Huckberry Inc. | 550 6th St., San Francisco, CA 94103

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How do you improve an already ingenious set of travel bags? When it’s built by our good friends at Peak Design, whose bags are rabidly revered by photographers and frequent travelers, the answer is to not mess with perfection. Instead, we did what we know best, and gave them a badass style upgrade in the form of the Peak Design x Huckberry Travel Duo—an exclusive duffel and tech pouch combo at a price you can only find here. SHOP NOW

From the flannel undershirts issued by the U.S. Army in both World Wars, to the traditional workingman’s overshirt worn by loggers and tradesmen—the classic flannel has deep American roots. We’re stocking up on flannels across the board, but as far as bang for your buck goes, it’s tough to beat this lineup of American-Made Flannels. Cut and sewn in the USA, they’re tailored with an enduring construction that holds up any day of the week. SHOP NOW

Thank you for being a part of the 1-million+ strong Huckberry community! If you enjoyed this email, do us a solid and forward it to a friend. We owe you one.

Andy and Rich, Huckberry co-founders

©2019 Huckberry Inc. | 550 6th St., San Francisco, CA 94103

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For the first time on Huckberry, we’ve got a curated selection of all-weather footwear from Vans. >From their origins as the first true skate shoe back in the 1960s to outfitting the X Games athletes of today, Vans has equipped outsiders for decades. Their latest MTE collection takes it one step further—packing Vans' signature comfort and grippy soles into a hardwearing, weatherproof lineup. Now, with this adventure-ready selection, Vans is suited to an entirely new batch of adrenaline junkies—hikers, campers, and gnarly-weather commuters. SHOP NOW

????Banff National Park      ????@joemackin

Thank you for being a part of the 1-million+ strong Huckberry community! If you enjoyed this email, do us a solid and forward it to a friend. We owe you one.

Andy and Rich, Huckberry co-founders

©2019 Huckberry Inc. | 550 6th St., San Francisco, CA 94103

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Billy Reid didn’t invent the denim shirt. But on his way to becoming one of the USA’s most respected designers, he did damn-near perfect it. Which is why after years of working together (and an even longer time spent admiring his craft) we’re proud to have teamed up on an Exclusive USA-made Billy Reid Denim Shirt. Our own Ben O’Meara caught up with Billy to break down the new shirt and get his take on why a quality denim shirt is a wardrobe essential. We could go on about why we love it, but we’ll let Billy do it himself down below ????. SHOP NOW 

Sturdy and tightly knit to resist sea spray and wind, the original wool sweaters were worn by English fishermen and Naval Officers going back hundreds of years. It’s a history that’s probably more badass than you might’ve thought, considering how sweaters remain one of the best-looking pieces in your wardrobe. But that’s the magic of a nice sweater, equally up to the task of hauling lobster traps in from the icy sea or sipping whiskey with your feet up by a roaring fire. We’ve gathered a few of our shaggiest, silkiest, and coziest favorites—all of which are handsome enough for a night on the town, but durable enough for a life at sea. SHOP NOW

Thank you for being a part of the 1-million+ strong Huckberry community! If you enjoyed this email, do us a solid and forward it to a friend. We owe you one.

Andy and Rich, Huckberry co-founders

©2019 Huckberry Inc. | 550 6th St., San Francisco, CA 94103

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Our best-selling jacket of all time, sleep tips that actually work, GORUCK’s Selection challenge, decade-defining comedy, and more...

Waxed Trucker season is here. It’s our favorite time of year, not only because we get to pull these bad boys back out of our closets, but because every year they get better and better. Like a fine bourbon, age is kind to the Waxed Trucker, bringing out the nuances of the waxed canvas patina and molding into a fit that feels like it was sewn right on our bodies. And like a master distiller, Flint and Tinder found the perfect blend of fit, fabric, and function that’ll last you year after year, wearing in with every season and never wearing out. SHOP NOW

Not many brands earn themselves a legion of diehard fans after only five years of existence, but Truman Boot Co.’s hardwearing boots sure did. The Oregon-based outfit painstakingly handcrafts some of the handsomest boots we’ve ever seen in their PNW workshop, and they’re not just about looks either—these babies are rugged as hell, and built for a lifetime of wear. This season, we collaborated with their prodigious team on a couple exclusive styles of their signature Service Boot. We’ve only got a handful—less than a hundred by last count—and they’ve already developed their own cult-following around HQ, so you better snap ‘em up quick before our office claims ‘em all. SHOP NOW

????Upstate New York     ????@ryanresatka

©2019 Huckberry Inc. | 550 6th St., San Francisco, CA 94103

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Halloween? That means Thanksgiving's around the corner. Before you know it, holiday travel. Wait, pump the brakes for a sec. From right around now till 2020, there's so much going on that the calendar pages feel like they're flying off in some dramatic movie montage. During this hectic time, we could use a little relief any way we can get it and our brand-new collaboration with Faherty has delivered with the all-new Traveler Pant. In some miraculous feat, Faherty's packed all the beachy, laid-back comfort they're known for into a pant with the rugged good looks of a military surplus chino. The end result is sharp-looking fall favorite, as suited to the upcoming office party as it is to the airport lounge.
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The master cobblers at Quoddy's Lewiston, Maine workshop are in no rush. Most of their business is made-to-order footwear, expertly crafting just a few boots of uncompromising quality for a handful of lucky clients each year. You, on the other hand, should be in a rush. We convinced Quoddy to hook us up with just 150 pairs of their handsome Bowhunter Boot this season so we won't mince words: These ???? will ???? disappear ???? fast ???? SHOP NOW

Thank you for being a part of the 1-million+ strong Huckberry community! If you enjoyed this email, do us a solid and forward it to a friend. We owe you one.

Andy and Rich, Huckberry co-founders

©2019 Huckberry Inc. | 550 6th St., San Francisco, CA 94103

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A couple months back we got the chance to go on a “business trip” we couldn’t turn down. Our friends at On invited us to their backyard in the Swiss Alps, for a hike up the Engadin Valley and an overnight in their off-the-grid alpine hut. A perfect opportunity, we thought, to once again make sure the 72-Hour Tee lives up to its name. So for three days straight, Ben suited up in the merino wool tee and On’s rugged hikers (watch below ???? for the entire adventure). And it more than proved itself as the best travel tee we’ve ever worn. Yes, thanks to merino's anti-odor properties, you can take a transatlantic flight then go on a 2500 ft. vertical hike and still pass “the sniff test” with flying colors. SHOP NOW

Based in Switzerland, Schoeller has 150 years experience building the highest-tech performance fabrics in the world. Proof teamed up with them on the new Schoeller Trek Pant—sharp-looking adventure pants made from technical fabric designed and woven in Switzerland that kicked ass on our trip to the Alps. Their 4-way stretch kept us comfortable scaling the Engadin Valley’s vertical trails. Dirt and alpine stream water brushed right off the water/mud/stain-resistant fabric. All while breathing easy and stowing our essentials within arm’s reach. SHOP NOW 

Thank you for being a part of the 1-million+ strong Huckberry community! If you enjoyed this email, do us a solid and forward it to a friend. We owe you one.

Andy and Rich, Huckberry co-founders

©2019 Huckberry Inc. | 550 6th St., San Francisco, CA 94103

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We’ve been faithful Relwen fans for a good while now. Their heritage-inspired layers have proven themselves some of the most rugged and refined in our wardrobe—seamlessly blending classic Americana, a vintage hunting aesthetic, and modern technical upgrades into a perfectly considered collection of menswear. Based out of Columbus, OH, founder Jamie Rupp spent this season developing military-shaped staples like the Fishtail Parka and Rag-Wool CPO. We sat down with him to learn more about his construction process and how he managed to infuse both styles with the hard-working spirit and style of America’s heartland.
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????Huckberry Ambassador @aaronbhall

Thank you for being a part of the 1-million+ strong Huckberry community! If you enjoyed this email, do us a solid and forward it to a friend. We owe you one.

Andy and Rich, Huckberry co-founders

©2019 Huckberry Inc. | 550 6th St., San Francisco, CA 94103

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Handbuilt in Lewiston, Maine for three generations, Rancourt is on a mission to revive American manufacturing—one pair of boots at a time. We’ve gotten to know their team and the father and son at the helm, and we’re ready to show off a couple pairs we helped design exclusively for our shop: the restocked Wolf Boot, and the all-new Brunswick Boot. Built from water-resistant bison leather, we designed the Brunswick to be more casual and laid-back for everyday wear. The comfortable, cushioned sole makes them comfortable on day one and downright heavenly once you log a couple seasons in ‘em. SHOP NOW 

A day in the life of the new Drifter Jacket might include an unexpectedly messy morning in the garage, a post-lunch walk with the dogs through an overgrown and muddy trail, then a quick machine wash and tumble dry before dinner out at that nice new pinkies up type of place in town you’ve been reading about. In other words, 90% of the time it’s the only outer layer you’ll need. Built from British Millerain Techwax—it wears like waxed cotton, blocks the elements, yet is low-maintenance and soft to the touch for a classically handsome look that’s surprisingly with the times. SHOP NOW  

In Denmark, temperatures can dip down to 20° below zero. Short of rolling yourself up in a bearskin rug, the best way to keep warm is to slip your pups into a pair of one of our all-time favorites, Glerups. Each one is handcrafted from 100% pure wool, which naturally wicks moisture from your feet so they're always warm and dry inside or out. They even make a rubber-soled version so you never have to take ‘em off. SHOP NOW

Thank you for being a part of the 1-million+ strong Huckberry community! If you enjoyed this email, do us a solid and forward it to a friend. We owe you one.

Andy and Rich, Huckberry co-founders

©2019 Huckberry Inc. | 550 6th St., San Francisco, CA 94103

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Every damn day we’re grateful to our U.S. Military service members, but especially on Veterans Day. We’re beyond lucky to live where we do and chase adventure around the globe, and that wouldn’t be possible without the brave men and women protecting our freedom. So, we’d like to offer a small token of gratitude and give 20% off our site to all the service members and veterans out there. Thanks for all you’ve done for our great country—we salute you. 

Military-trained. Badass. Life-saving. Just a few ways you might describe Team Rubicon—a team of veterans using their skills and experience to work alongside first responders and deploy emergency disaster relief. Founded in 2010 by a pair of Marines, their global efforts have become critical to those impacted by catastrophe. That’s why we’ve teamed up with Danner and Flint and Tinder to give Team Rubicon 100% of the profits from the tactical-inspired FullBore Boot, the Waxed Ridge Parka, and a few more hardwearing staples. After everything they’ve done, it’s the least we could do. ?

©2019 Huckberry Inc. | 550 6th St., San Francisco, CA 94103

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We’ve been fans of Caamp for a while now, especially with our own Columbus ties, so we were stoked to spend some time with them leading up to the grand finale of their seven-month tour. We saw how they dealt with pre-show jitters (darts and beer) and watched them stage-test some of our favorite Huckberry gear (it was a hit). So, after they put on one hell of a show, we teamed up with them on a few custom pieces—a merch table if you will, of limited-edition Caamp x Huckberry goods. And just like front-row tickets, we’re betting it’ll sell out fast.

No matter how rough the weather gets these next couple months, XTRATUF boots keep their cool—blasting through roadside slush and staying dry when submersed in puddles. Unlike clunkier cold-weather boots, you just slip these on and head out the door. Their grippy, lugged soles and burly, 100% waterproof construction comes in a lightweight design that’s as comfortable as a sneaker. Whether it’s a spring ski weekend, shoveling the driveway, or commuting in rough weather—these come through huge.

?????Newport Music Hall, Columbus, OH

Thank you for being a part of the 1-million+ strong Huckberry community! If you enjoyed this email, do us a solid and forward it to a friend. We owe you one.

Andy and Rich, Huckberry co-founders

©2020 Huckberry Inc. | 550 6th St., San Francisco, CA 94103

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Here’s the plan for world domination at the 2020 Tokyo Olympics: Asics brings 70 years of running knowhow and a home field advantage, while Reigning Champ stuns the competition with their clean-as-a-bone, minimalist designs. Grabbing gear from the latest drop of this collab is a sprint, not a marathon—we only got our hands on a limited supply of the small batch that’s selling out globally. On your marks… Get set… SHOP NOW  

We don’t say shacket. We definitely don’t say jirt. What we say is Shirt Jacket. This time of year heading into spring, they’re a solve-all for “your guess is as good as mine” weather reports (the heck does 45% chance of snow even mean?). A handsome replacement for your aging puffer jacket, we stock ‘em in classic styles inspired by WWII-era naval coats, and the durable outerwear we’ve worn to Bozeman, MT and Tahoe. Now’s the best time to grab ‘em for the season ahead. SHOP NOW 

©2020 Huckberry Inc. | 550 6th St., San Francisco, CA 94103

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Hey there. Below are our greatest hits—the long reads and photography picked by our 1 million+ readers. We know our emails are packed, so we figured we'd quickly share the very best.

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©2020 Huckberry Inc. | 550 6th St., San Francisco, CA 94103

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Rarely ever does a sequel live up to the original. Blues Brothers II. Caddyshack II. Jaws 3-D. They all bombed because the OG was untouchable. Well, we’re here to buck that status quo—following up with Part II of our Annual Winter Clearance. With new deals on easywearing denim, cozy slippers, and loads more gear, this second edition is certified fresh. And unlike the Fast and Furious franchise, we know when to quit—so this is your last chance to take advantage of killer deals up to 50% off. 

????Banff, Alberta     ????@lennart

©2020 Huckberry Inc. | 550 6th St., San Francisco, CA 94103

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If anyone here at Huckberry won the lottery, there's a 90% chance they'd use those funds towards a surf shack on the shoreline of a remote beach where the swell is always firing. In the meantime, we look to Salty and their Surfboard Coffee Table to channel those same laidback, seaside vibes we're lusting after. Handcrafted using a small-scale surfboard and a set of mid-century beechwood legs, this handsome piece is truly unique and looks excellent in any living room.

Originally designed as a French workwear garment, the classic Chore Coat has proven itself for hundreds of years as a reliable wardrobe workhorse. This season,?Wellen redesigned their own version from the ground up, using a sustainable hemp blend with the perfect amount of stretch. The utility of this heritage silhouette combined with modern comfort make it a versatile style piece that won't shy away from a little hard work. We asked a few friends to take it for a spin and turns out they agree-proving this coat can easily transition from hanging around town to dad duties to DIY projects out back.

Happy Father's Day to all the?adventurous dads out there, including our own @a_souza_photo. We hope you get to work on those epic Chaco tan lines.?

??Yosemite, CA? ???? Huckberry?Senior Art Director @jffmsmri

Thank you for being a part of the 1-million+ strong Huckberry community! If you enjoyed this email, do us a solid and forward it to a friend. We owe you one.

Andy and Rich, Huckberry co-founders

?2020 Huckberry?Inc.?| 550 6th St., San Francisco, CA 94103

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