Hi GameAnalytics,
Today's a big day at GameAnalytics!
We are launching Benchmarks+, a new mobile market intelligence platform meant to inform the decisions of studio heads, publishers, and investors. Decision-makers have been asking us about market trends for years, and now finally there's an easy way to explore the mobile gaming market with real, accurate data.
If you're already curious, here's a helpful platform overview: https://gameanalytics.com/benchmarks
To create the market reports and insights in Benchmarks+, we analyse our entire data set which includes 1.2 billion players, 16 billion sessions, and 150 million transactions every month. It's not only a very good picture of the mobile gaming industry, it's the best you can get.
Here's how Benchmarks+ helps:
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See aggregated KPIs of top performing 5%, 10% or 20% games across app store genres
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Compare game KPIs to your specific genre and the overall industry at a specific time. For instance, did you know retention D1 has been dropping? Now you can be the first to find out these insights and get a good picture of where you stand.
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You can analyse retention, session length, ARPPU, ARPDAU and more for each and every app store genre going as far back as 2016, giving you a clear picture of how the market changed with the rise of hyper casual and where it's going.
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We're already working on adding even more features, like filtering by device type, platform, and country - along with insights for marketing metrics like CPI and LTV.
In celebration of this big day, we're offering all users who sign up within the first two weeks a very special early bird discount, that you can claim today. We’ll work continuously to add new stats and improve the service over the coming months, and you’ll receive all updates with the early bird offer.
Hit reply if you have questions. As always, any feedback is much appreciated :)
Cheers!
Ioana Hreninciuc
CEO at GameAnalytics
