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WHAT HAVE WE DONE AND ACHIEVED

Fill the distance with beauty campaign evaluated

The international 'Fill the distance with beauty' campaign was launched in collaboration with various floriculture organisations in September. The campaign has now been evaluated. Here is a summary of the results.

ORCHID SHOPPER ACTIVATION AT E. LECLERC IN FRANCE

We have developed a new orchid shopper activation in France in conjunction with Green Partners, supermarket chain E. Leclerc and Orchidee Nederland.

WHAT WE ARE GOING TO DO

The Trend Collection Spring/Summer 2021: a hypermodern fantasy

Funnyhowflowersdothat.co.uk and Thejoyofplants.co.uk will be launching The Trend Collection Spring/Summer 2021 in March 2021. The flowers, houseplants and garden plants in this collection challenge you to create a new reality with their opulent, tropical and eye-catching appearance.

Extended because of success: Plant Design

The successful Plant Design content campaign will be repeated in Germany and the UK in January 2021. Experts share their vision and tips for starting the design of your home with the plants.

New outdoor plant campaign

At the start of April 2021 we will be launching a new long-term outdoor plant campaign in the Netherlands and Germany under the powerful slogan From Grey to Green.

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Flower Council Holland is an independent foundation with the mission keeping flowers and plants constantly top of mind with the consumer - that's what we at the Flower Council of Holland devote ourselves to every day. We do this, among other things, through the brands: funnyhowflowersdothat.co.uk and thejoyofplants.co.uk

? Flowercouncil Holland 2020

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WHAT HAVE WE DONE AND ACHIEVED

GERMAN SHOPPER ACTIVATION AT KAUFLAND

During the first two weeks in November there was a special orchid shopper activation at German supermarket chain Kaufland.

FILL THE DISTANCE WITH THE ULTIMATE KINDNESS BOUQUETS

On World Kindness Day (13 November) Funnyhowflowersdothat.co.uk launched the 'Ultimate Kindness Bouquet': a symbolic bouquet packed with kindness which allowed people in Britain to fill the distance with beauty.

WHAT WE ARE GOING TO DO

VERY LAST HOUSEPLANT OF THE MONTH AND FLOWER AGENDA

After many years we bid farewell to the Houseplant of the Month and the Flower Agenda. They will be replaced by a fresh, new approach: The Trend Collection.

THEJOYOFPLANTS.CO.UK PRESENTS THE GREEN PAPER

Thejoyofplants.co.uk is delighted to unveil its very first Green Paper: a new long read format of content that gives author Sidney Vollmer's account of how we can save the world with houseplants. Want to find out more?

CHRISTMAS BLOOMS WITH FLOWERS

The time of wonderful Christmas scents, gifts and sparkling lights has arrived! This December we will be celebrating the festive season with a content campaign on Funnyhowflowersdothat.co.uk under the heading 'Christmas blooms with flowers'.

AMARYLLIS SHOPPER ACTIVATION AT FLEUROP IN THE NETHERLANDS AND GERMANY

Throughout December customers at Fleurop Netherlands and Fleurop Germany have the chance of winning fantastic prizes when they buy an amaryllis bouquet.

THE AMARYLLIS IS OUR FINAL STAR ON THE FLOWER AGENDA

The amaryllis is a real star of December. This sparkling flower brings warmth to cold days and is therefore on the Flower Agenda in December to mark the end of a series that has been running for many years.

YUCCA: FINAL HOUSEPLANT OF THE MONTH FOR DECEMBER 2020

Rugged and super-trendy: a Yucca in your home instantly creates a different mood for the holiday season. Yucca represents new opportunities, making it a worthy final Houseplant of the Month!

SELECTION FOR TREND COLLECTIONS 2021 ANNOUNCED

We are well ahead of the game with putting together The Trend Collections, and we are ready to announce the products selected well before the start of each relevant season.

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Flower Council Holland is an independent foundation with the mission keeping flowers and plants constantly top of mind with the consumer - that's what we at the Flower Council of Holland devote ourselves to every day. We do this, among other things, through the brands: funnyhowflowersdothat.co.uk and thejoyofplants.co.uk

? Flowercouncil Holland 2020

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WHAT WE HAVE DONE AND ACHIEVED

Let Hope Bloom captures European hearts

The Let Hope Bloom campaign symbolises hope in a world that was turned upside down overnight. Research shows that the campaign was perceived very positively. The message was widely seen, and hit the right note.

2021 Trend presentation

On 19 May trendwatcher Aafje Nijman gave our Dutch stakeholders an inspiring look ahead to the 2021 Horticulture Sector Trends on the theme of 'Change Reaction'.

Flowers most important gift for Mother''s Day 2020

Flowers are still the number 1 gift for Mother's Day in the Netherlands according to Motivaction''s special days monitor, a representative national survey.

WHAT WILL WE DO

Summer breathes flowers

The new season is almost here. We are embracing summer with summery content on Funnyhowflowersdothat.co.uk from 20 June. We will be sharing lots of floral and sun-filled tips to help you feel, smell and taste the summer.

It''s Ap?roFleurs time again in France

As we're all looking forward to a bit more freedom and spending time together again, the French have ap?ro, the perfect way to gather for drinks. This will be brightened up with mini-bouquets that we now know as Ap?roFleurs.

Take part: extra flower and plant campaign in the autumn

We are working hard to develop the extra campaign announced previously to encourage consumers to buy more flowers and plants after the crisis. You can still take part!

July Flower Agenda: cheerful summer flowers

The Flower Agenda features three fabulous summer flowers in July: gladiolus, snapdragon and sunflower. Together they make up a powerful and colourful trio for cheerful summer bouquets.

Eye-catching Celosia is the Houseplant of the Month for July

With its colours and extravagant flowers Celosia occupies a special place in the range of plants. An eye-catching character with an almost sensual look.

WHAT ELSE HAS HAPPENED

FloriWorld opened online

FloriWorld opened online on 21 May with a preview of the Netherlands' newest flower and plant attraction. The Flower Council of Holland's head office will also be based here in due course.

NIMA Floriculture Event moved to 16 September

The Dutch Nima Floriculture Marketing Event about 'The Power of Sustainability' has been moved to 16 September. Dennis van der Lubbe will be one of the speakers. Mark the date in your diary now.

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Flower Council Holland is an independent foundation with the mission keeping flowers and plants constantly top of mind with the consumer - that's what we at the Flower Council of Holland devote ourselves to every day. We do this, among other things, through the brands: funnyhowflowersdothat.co.uk and thejoyofplants.co.uk

? Flowercouncil Holland 2020

Ask questions here | Unsubscribe here

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WHAT HAVE WE DONE AND ACHIEVED

The Netherlands appreciates floriculture campaign

Research shows that the floriculture campaign in which the sector joined forces with Ali B to surprise lonely senior citizens with flowers scored highly for awareness and appreciation amongst Dutch consumers.

WHAT WE ARE GOING TO DO

Extra campaign being developed for flowers and plants

We are working with a broad coalition of parties in the sector to develop a new flower and plant campaign around belatedly celebrating missed opportunities to be together after the crisis.

Webinar 2021 Horticulture Sector Trends

Trendwatcher Aafje Nijman will be presenting the 2021 Horticulture Sector Trends (in Dutch) to our paying stakeholders on 19 May. This time digitally, via a webinar. Not received an invitation but want to attend the lecture?

2021-2022 Year Presentation event postponed

The presentation of our 2021-2022 year plans announced for 16 June is being temporarily postponed due to the current circumstances. Further information will follow as soon as possible.

Bee-friendly plants in the spotlight

Bees are an essential part of summer, but we are seeing increasingly fewer of them. We can help them find food with the right garden plants. 13 to 21 June is 'Bee-Friendly Flowering Plants Week' in France during which many sales outlets will be offering a special range of bee-friendly plants. Some tips!

Houseplant of the Month for June: Calla Lily

The Calla Lily, our Houseplant of the Month for June, works very well in cheerful 'handcrafted' interiors thanks to its attractive bright colours.

Flower Agenda for June: Lily

The Lily is in the spotlight on June's Flower Agenda. Well deserved, with so much beauty, symbolism and history.

WHAT ELSE HAS HAPPENED

Andaz hotel displays Let Hope Bloom

At the end of April the Andaz Amsterdam Prinsengracht hotel created a tulip art installation with the message #lethopebloom in collaboration with Bolt Amsterdam, The Wunderkammer and Mooiwatbloemendoen.nl.

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Flower Council Holland is an independent foundation with the mission keeping flowers and plants constantly top of mind with the consumer - that's what we at the Flower Council of Holland devote ourselves to every day. We do this, among other things, through the brands: funnyhowflowersdothat.co.uk and thejoyofplants.co.uk

? Flowercouncil Holland 2020

Ask questions here | Unsubscribe here

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WHAT WE ARE GOING TO DO

New flower and plant campaign fills the distance with beauty!

We need to maintain social distancing for the time being, but rather than letting it divide us, our new international campaign encourages people to: Fill the distance with beauty!

Thanks Plants is ready to go

From the end of this month we will once again be celebrating plants with our long-running Thanks Plants campaign. Here is an overview of the media plans for all the countries for this autumn.

New shopper activations with orchids in Germany and the Netherlands

Two new shopper activations are scheduled for September and October. We will be working with partners Orchidee Nederland, florist chain Blume 2000 in Germany and Intratuin in the Netherlands to put the orchid in the spotlight with on-trend promotions, supported by the Thanks Plants campaign. You can find full details in the next newsletter.

2021-2022 Year Presentation: save the date

We will be giving a look ahead to the campaigns, content, shopper activations and other developments that we have in store for 2021-2022 in a webinar for our paying stakeholders on Tuesday 6 October. The presentations will be in Dutch. Put it in your diary now - more information to follow.

Strelitzia is the Houseplant of the Month for September

Strelizia is an eye-catching character, and displays its fabulous flowers fairly late in the season. Read all about its origins, care tips and more.

On the Flower Agenda in September: hydrangea

The hydrangea is known for its enormous flowers that change colour to autumnal shades. Read all about its origins, display tips and more.

WHAT ELSE HAS HAPPENED

Dutch Flower Arts Museum receives unique collection of posters

The collection of 150 posters for international flower shows since 1909 in possession of the Flower Council of Holland, was donated last week to the Dutch museum where it will find a good home. The posters will feature in an exhibition running from mid-October 2020.

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Flower Council Holland is an independent foundation with the mission keeping flowers and plants constantly top of mind with the consumer - that's what we at the Flower Council of Holland devote ourselves to every day. We do this, among other things, through the brands: funnyhowflowersdothat.co.uk and thejoyofplants.co.uk

? Flowercouncil Holland 2020

Ask questions here | Unsubscribe here

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Flower Council of Holland increases budget for the remainder of 2020

In line with the positive developments in the current market, the promotional budget for flowers and plants have been adjusted for the rest of the year.

WHAT WE HAVE DONE AND ACHIEVED

The 2021 Horticulture Sector Trends explained

Find out about the latest 2021 style trends on our website, with insights into the zeitgeist, and information, images and colour schemes of the new trends.

Garden plants shine on Thejoyofplants.co.uk

There has never been a greater need to turn our gardens into a real oasis. We present extensive outdoor plant summer content to consumers on Thejoyofplants.co.uk.

WHAT WILL WE DO

New: The Trend Collection in the spotlight

This autumn we will be launching our new campaign, 'The Trend Collection': a balanced collection of flowers, houseplants and garden plants based on the latest trends and in keeping with the season. Image material now available!

'Fill the distance with beauty' theme for the additional campaign

The extra flower and plant campaign will launch in September. 'Fill the distance with beauty' is going to be a very promising collective and international campaign.

Successful Thanks Plants Campaign to be repeated

Following its international success in previous years, we will be rolling out the Thanks Plants consumer campaign in our four core countries again in 2020. It will have an extensive media presence from the start of September.

Dutch Shopper activation with GroenRijk

A competition for a chance to win a prize when you buy garden plants will start at Dutch GroenRijk garden centres on 7 September. We will be supporting this with online media and plenty of inspiration for the garden on Mooiwatplantendoen.nl.

A look ahead: 'Autumn calls for flowers'

We're already planning for the next season, and when it's officially autumn, we will be publishing content with classic autumn flowers on Funnyhowflowersdothat.co.uk. You can start your own planning and can already find images and materials to inspire your customers.

Dahlia features on the Flower Agenda in August

It's not just its colours, but also the massive variety of sizes and flower shapes that make the Dahlia so exceptional.

Houseplants of the Month for August: cacti

Whether it's the trendy geometric shapes or the air of unapproachability, Cactus is an exciting houseplant that has a big impact on interiors.

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Flower Council Holland is an independent foundation with the mission keeping flowers and plants constantly top of mind with the consumer - that's what we at the Flower Council of Holland devote ourselves to every day. We do this, among other things, through the brands: funnyhowflowersdothat.co.uk and thejoyofplants.co.uk

? Flowercouncil Holland 2020

Ask questions here | Unsubscribe here

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