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Hi Evelyn,

As a sales channel, email works well because it allows for a personal touch at a low cost, while still being scalable.

To scale up your efforts, you'll first need to know what messaging works best.

Keep an eye out for these three metrics:

• Open rate - The percentage of sent emails that are opened. Tells you how well your subject line works (and how non-spammy it is).
• Click-through rate - The percentage of emails sent where the recipient clicked a link within the email. Tells you if you've done a well-enough job at convincing prospects to click.
• Response rate - The percentage of sent emails that are responded to. Tells you how enticing the combination of subject line, copy and general approach is for the persona you're targeting.

Whatever your starting metrics are, aim to improve them regularly. You can only optimize what you measure.

To track these metrics, you can use a tool like Streak or, if you're looking for to bring more scale to your campaigns, Mailshake.

Are you tracking these metrics? What tools are you using to bring more predictability to your email outreach success? As always, let me know if I can help.

Cheers,
Barnaby
FindEmails.com

Hi Evelyn,

If you don't really know where to start or don't have the time to build an email list from scratch, you can take a look at the lead lists over at our Marketplace.

These lists have been carefully put together by other members of FindEmails.com and often have additional data points like phone numbers, street addresses, social media profiles and revenue and funding numbers.

To evaluate if a list is relevant for you and your business goals, you can view type, source, data points included, upload date and a description provided by the seller, other than the price. If you click the title of a list, you'll even see the first 10 records.

To purchase, simply click BUY. Checkout is quick and secure, through Stripe.

Cheers,
Barnaby
FindEmails.com

P.S. Want to make an extra buck selling your own lists? Head to Account Settings > Marketplace in your dashboard and follow the instructions to get started as seller.

Hi Evelyn,

FindEmails will help you get email addresses of prospects, but what happens next? Let's look at how to reach out to decision-makers in a way that lands well and gets you replies.

First, make sure you know who you're emailing before hitting Send.

If you treat emails as a one-size-fits-all channel, you're likely to fail at engaging prospects. Your emails need to stand out and being relevant to your recipients' specific needs is the best way to do that.

To write effective emails, keep in mind people don't care how great your product or service is. Instead, show them how you know about their world and that you've done your homework. Mention something they care about: a priority, a pain point or anything else that is likely to motivate them.

Then structure your narrative from there. Here's a possible template:

What are your biggest challenges when it comes to reaching prospects? Press reply.

Cheers,
Barnaby
FindEmails.com

P.S. Outreach success doesn't end with the first message. In the next email, we'll cover how to be effective with follow-ups.

Hi Evelyn,

Welcome to FindEmails.com! We're excited to have you on board.

Did you know you don't need to login into FindEmails.com every time to find prospects and verify email addresses?

With our Chrome extension you can:

• source prospects and their email addresses for the website you're currently visiting
• quickly find an email address searching by prospect name and the company they work at
• quickly verify any email address for deliverability

. from anywhere on the web.

Get started by adding the extension to Chrome.

To connect your account, right-click the FindEmails extension logo in the Chrome toolbar, choose Settings and copy-paste your unique API key from here (you'll need to be logged in).

May the leads be with you,
Barnaby
FindEmails.com

Hi Evelyn,

After sending out your first email, have at least two follow-ups scheduled.

Our data shows the most effective sales teams send multiple emails over the course of several days. You don't want to be annoying but at the same time: what do you have to lose if the prospect didn't reply to your first email? Persistence wins.

If you treat emails as a one-size-fits-all channel, you're likely to fail at engaging prospects. Your emails need to stand out and being relevant to your recipients' specific needs is the best way to do that.

A mistake I often see are follow-ups like "bumping this" or "checking in". These nudges don't add anything to your original message and increase the chance that the prospect will get annoyed.

Instead, think of a follow-up as a new opportunity to build credibility.

Build on your first message, for example by adding in a video demo or a use case that reinforces your original pitch. Remember: be as aligned as you can to your prospects' world and needs.

What's been your experience with follow-up emails? Let me know if I can help out.

Cheers,
Barnaby
FindEmails.com

P.S. To find out which emails are working best, it's a good idea to keep track of email performance metrics. We'll dive deeper into this in the next email.

Hi Evelyn,

A quick Google Search will get you all sorts of tips on how to increase email reply rates, like writing better subject lines and nailing your timing.

The one trick you won't find, happens to also be the most effective one: email address verification.

No subject line or timing can move the needle if the email addresses you're sending to aren't valid.

People changing companies, jobs and email addresses and domains going dead means about 30% of all email addresses become invalid every year. If you keep sending emails to these email addresses, your Sender Score drops and your emails will end up in spam folders. Even the ones you send to valid email addresses.

In short, if you sleep on email verification, you'll lose the ability to reach leads and clients.

Verifying email addresses in FindEmails is super easy:

• Head over to Verify to upload your list (.CSV)
• Get a coffee while FindEmails works its verification magic
• Download your list, with a specific confidence score per email address

Your bounce days are over,
Barnaby
FindEmails.com

P.S. Want to quickly verify email addresses without having to login to your dashboard every time? Get the FindEmails Chrome extension.