Below is a sample of the emails you can expect to receive when signed up to Express Writers.
Hello Luke,
Thanks so much for registering with Express Writers!
By now, you should have a username and password in your email inbox from our system. (Check your spam if you don't see it.)
My name is Jessica, and I'm the Client Specialist at Express Writers. We would love to assist you with your content creation needs.
Here's a little bit about how we work:
Once you sign up as a client to our Content Shop, you can order and have us create content for you. You've already done this step, so congrats -- you're in!
Every single writing service we offer is customized to your order and crafted by vetted writers that our CEO, Julia McCoy, personally handpicks and trains. More about us.
Once you order a service through our Content Shop, you'll have an input form matching the service you've ordered that appears in your Account area. Fill that out, and we will take care of the rest. Our Content Manager, Korilynn, personally matches your project to a best-fit writer.
Looking for content at scale? Check out more about our managed content services: https://expresswriters.com/agency-solutions/
Want to chat on the phone to discuss your needs? Schedule a call: calendly.com/jlrosinski or call me directly at 512-792-4600 extension #11 (9am - 6pm EDT).
Also, here's a deck that explains more about us, our differentiated writing levels, and some of the professional copywriters we vet, hire, and personally match to each of our clients’ projects.
Looking forward to hearing from you!
What category would you place yourself in? Entrepreneur/Business Owner What are your content needs? Business How long have you been using inbound marketing? 1-2 years First Name Luke Last Name Baker Company Flibu Role Team Member eye38616@ Phone Number (Optional) +44 20 7946 0229
Hi Luke,
Do you know what’s super spooky? ????
The easily avoidable content mistakes happening all. The. TIME.
It’s almost 2020 – a year people used to dream about when they thought of a high-tech future – but here we are.
People are still committing basic content marketing mistakes (sometimes unknowingly, but ???????).
These scary mistakes aren’t something to laugh about, either. They cost you a lot. Think Google rankings, traffic, leads, conversions, a loyal audience, and general content ROI.
If you want your content to perform well (who doesn’t??), if you want to keep your website from becoming an abandoned, haunted house where no one dares step foot…
You must know and avoid these mistakes as if they were monsters prowling the dark of night. Don’t get too comfortable, don’t get close, and if you spot one, RUN and try to fix it. ???? ??
Stop Scaring Your Followers Away: 10 Scary, No-Good Content Marketing Tactics to Quit Doing
Yours in content,
- Julia & Express Writers
P.S. Need content that doesn't scare away your followers -- but instead, engages and delights? ?? Enter Express Writers. See our rates and pricing, and through the next two weeks only, save 10% on your next order with code "halloween"!
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Hi Luke,
Happy Friday!
Hope your Halloween was amazing. Over here, it's a cold and rainy week in Texas, but we still had tons of fun. (Click here to see a cute picture of my daughter and I on Twitter as Morticia and Wednesday. We go all out every year as a mommy-daughter duo, and she picks who we'll be. Last year, it was Padme and Leia from Star Wars. ????)
Just a few things for you on the 'Content Shop spotlight' agenda this week...
#1 - Web content and meta descriptions
True or false...
"I need to rehaul my website and make the copy much more engaging."
Be honest! ???? It can be tempting to put off a web copy overhaul, but amazing things happen after you publish that awesome, reader-focused content you've been putting off for too long.
We're not just talking about SEO here. We're talking about the actual, bottom-line results you get from your website. A Wordstream study once showed that optimized web pages can have a 3-5x higher conversion rate than average.
Guess what one of the #1 factors of an optimized website is?
...You guessed it: the content. How well it's written, and how well it's targeted to your goals and your readers.
Bottom line, icky content gets only icky results.
We can get started as soon as today on writing fresh, awesome website content for you. Our web page content writing offerings, crafted by expert writers that know your industry handpicked and assigned to your project by our Content Manager Korilynn, start at $90/500-600w. Add a fully-optimized, engaging meta title and description for an additional $20.
Contact us to have us build a cart for you, if you need a custom amount of web pages.
Need consistent content published on a schedule? Check out our fully-managed blogging plans. You send topics, we pick our perfect expert writer to craft your content on a dedicated basis, then publish or schedule the finalized pieces to your blog.
#2 - Did you see our revamped blog explaining our content strategy services?
"Explaining Our Content Strategy Services at Express Writers (4 Ways We Can Strategize & Save You Time)
Last week, we re-hauled this blog to explain our content planning and strategy services, and all the updates we've made to these services circa 2019.
Did you know? Back in 2013, we were one of the first writing agencies to create and launch our own internal content strategy services. I wrote all the training manuals for the specialized agency role I developed and titled Content Strategist, which was later the bones of The Content Strategy & Marketing Course, an industry-leading 6-week training program I launched in 2017.
Inside our updated blog, we cover four ways we help our clients with smart content strategy:
See pricing for our content strategy services here.
Questions?
???? Not sure what kind of content you need? Need a custom quote?
Start a chat with us today (look for the lower right little green chat icon).
Happy November! ???? ????
-Julia & Team
Express Writers
P.S. Don't want to be on the Content Shop Spotlight list? No problem. Just click here, and you'll be unsubscribed from this segment. We would never want to clutter your inbox unnecessarily.
Hi Luke,
Many brands mistake one "content bullet" as their entire content strategy.
"A blog is scheduled for Tuesday... woohoo! We're done!"
Ever heard (or thought) this?
Not so fast.
Your single blog by itself, tweet, LinkedIn Post...
Even your editorial calendar, social media profiles, content promotion plan...
Are just elements of what it takes to create a profitable, ROI-producing brand content strategy.
There's quite a bit more.
To encapsulate, there are six key areas that make up a brand content marketing strategy. (I teach the "how" of all six of these, step-by-step, in The Content Strategy & Marketing Course. Now through end of November, save $200 with code "THANKSGIVING".)
Building a complete, profitable brand strategy that actually boosts a brand's bottom line isn't for the faint of heart.
Question...
Can you build a brand strategy overnight after hours of Google searching and DIY-ing?
...Yes.
Can you build a profitable brand strategy overnight after hours of Google searching and DIY-ing?
That is the difference.
Set up right, a brand content strategy has a TON of moving parts...
To get these six key areas of a profitable brand strategy rolling...
You have to know and have these major skillsets in place (either executed by you, or by someone you hire):
These are the real, tangible skillsets involved in content strategy.
There's many nuances under these skill umbrellas, but content strategy knowledge boils down to these cores.
My on-demand 6-week course - The Content Strategy & Marketing Course - is open now for enrollment. And now through end of November, you can save $200 with code "THANKSGIVING".
CS&M makes content marketing easy for busy freelancers and entrepreneurs on small budgets with BIG visions. Over 100 students have used my content strategy course to plan and build an entire few years' worth of content marketing, and to understand every nuance of what goes into building content marketing.
Bonus... I help my students -- a TON. If there's one thing I love, it's teaching marketers how to be smart content strategists and grow their futures. With me in your back corner, you'll feel like Nasri did -- like you have a mentor prepared to invest in your skillset and knowledge.
CS&M was built to make the life of a content marketer easier.
Enroll in The Content Strategy & Marketing Course and use code THANKSGIVING to save a whopping $200.
End the guesswork, and grab this opportunity to invest in a course that will pay content marketing dividends in knowledge return.
Can't wait to see you inside! ????
Educator, CS&M
CEO, Express Writers & Content Hacker
The Content Strategy & Marketing Course, now a part of Content Hacker, LLC
Hi Luke,
2020 is coming at us, whether we like it or not.
To stay ahead of the curve as knowledgeable marketers and website owners, what are the most important factors you need to know about content and SEO trends?
As it turns out, a LOT. ????
As fast as technology changes, content marketing changes, too. What was relevant, best-practice, or trendy last year may not hold water in 2020.
Read my blog today on what I consider next year's major SEO and content trends headed our way. ???? Don't let your content and SEO fall behind.
5 SEO and Content Trends That Will Be Worth Your Time & Focus in 2020
Yours in content,
- Julia & Express Writers
P.S. Need content that is human-proof (and future-proof)? Enter Express Writers. See our rates and pricing. Save 10% this month with code "gobble."
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Hi Luke,
If you’re interested in learning how to sell from the heart using your authentic voice, then keep reading.
Christine Parma has just announced the Sales Growth Summit, and it's a don't-miss-out event. I’m joining Christine and other successful sales and marketing experts to share our best tips, strategies, and ideas for closing more sales with ease and rocking your revenue!
And it’s all coming to you FREE in the Sales Growth Summit! You’ll hear the latest and greatest from over 30+ world-class experts in Christine's online Summit, designed for people just like you who want to make more money doing the work that lights them up (and without resorting to icky, sleazy sales tactics ???? ).
Click here to get your free ticket!
If you’ve got a thirst for soulful business, you’ll be pleased to know that the Summit does too! Christine has partnered with Charity Water, who will receive a generous portion of profits from the Summit.
The Sales Growth Summit takes place November 11 - November 15, 2019, and I promise it’s a top-notch event.
How do I know? All you have to do is take a look at the incredible sales experts and trainers she’s pulled together, all to help YOU sell more with integrity and ease. And to make it even easier for you, they’re giving away this EPIC Playbook, packed with golden gems from all the world-class speakers, that’ll give you all the tips, strategies and #inspo you need to start selling with soul and making serious income while doing it.
Click here to download your copy!
Christine has brought together knowledgeable experts - those that walk this talk of 'authentic selling' - to share their best secrets with you. ????
If you’re excited about the idea of selling with soul while generating massive income for your business, this is the must-attend event of the year!
Not only will you get access to tons of ideas and strategies that are working right now, you’ll also have the opportunity to connect in real time with me, and all the other innovative and cutting-edge thinkers in the online sales world today via the exclusive Summit Facebook group. These will be REAL conversations that will support you and your growth with world-class thought leaders who are setting the standard - and you can learn and start growing your sales IMMEDIATELY!
I’m really looking forward to sharing my expertise via Christine's summit. Grab your ticket now! It takes less than a minute, and you’ll be all set to take your business to the next level.
Get your free ticket here!
Yours in content,
- Julia
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Hi Luke,
Content is king, which makes your content strategy the parliamentary system. ????
Your content strategy “governs, manages, and guides the principles of your overall content marketing.”
Developing a content strategy is the way to keep your kingdom running smoothly.
Consider this: As of January 2019, there were over 1.94 billion websites on the internet, and over 4 billion internet users.
Those are big numbers. ????
Let’s put it this way: over 4 billion people are clicking around online every day, and are landing on sites that are either
Which sites ???????? will keep those billions of people coming back for more?
Read more about how to build a content strategy in my new blog on the Content Strategy & Marketing Course site:
Why and How To Develop Your Content Strategy
Yours in content,
- Julia
Founder, Express Writers & Educator, Content Strategy & Marketing Course
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Hi Luke,
I’ve been practicing content marketing for nearly nine years now -- and I'm not the only one. There are thousands of us content marketers out there. Not to mention, the industry itself is worth over $400 billion!
But time and time again, I still hear the question asked: “So what exactly IS content marketing?”
My goal in today's video is to answer this big, burning question thoroughly, and inspire you to get started on your content marketing journey!
In today's video:
* What is content marketing? Learn from Joe Pulizzi, Content Marketing Institute, and Marketo, to name a few
* Earliest examples of content marketing: John Deere's The Furrow, Benjamin Franklin's Poor Richard's Almanack
* Why commitment is necessary (and how offers should never precede building an audience)
* The secret to long-lasting content marketing success: Why it lies in mastery (and what that entails) - this starts at 5:59 and is SUPER important. Don't miss it!
Let’s get into it. ??
See a blog recap of today's video on the Write Blog.?
Yours in content,
- Julia & Express Writers
P.S. Save 10% this month on our content services with code "gobble." Visit the Content Shop.?
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Hi Luke,
Facts: I started Express Writers with nothing but $75, a dream, and my passion for writing.
It all began in 2010. I was in college, trying to get a degree I didn’t even want. One morning I woke up and thought: why not do what I love?
That day, I decided to figure out online writing. At first it was only doing work for cheap clients. But I pushed on, honing my writing, SEO, and content marketing skills writing hundreds of articles.
And so I reached a point where I had more work than I could handle.
So what did I do?
I didn’t start writing less.
I just hired more people.
That was my first step towards smart content managing. Instead of writing everything for clients myself, I hired skilled writers who shared my passion for creating powerful online content.
And you can do it too, when you learn how to delegate to the right people with smart content management.
Just like us, your business can save $92,000 a month (while getting the same results)—this is the figure my brand, Express Writers, saves by not having to spend on a PPC campaign to bring in our monthly traffic.
(Crazy, right?)
We’ve never done a single PPC ad, by the way. Not even once.
Yet our websites earns 90,000-100,000 visitors a month.
How?
The secret is through successful content marketing and smart delegation.
In today's NEW Write Blog post, I’ll teach you how to do both. But first, let’s get into what kind of content you should be writing. ??
Click to read:
?Switch to "Managing" Instead of "Doing:" The Secret to Content Marketing Planning Success?
Yours in content,
- Julia & Express Writers
P.S. Save 10% this month on our content services with code "gobble." Visit the Content Shop.?
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Hi Luke,
Google’s done it again. On October 25, 2019, Google BERT hit the scene. Boy, it has been a rollercoaster.
Within the first few days of its release, many people saw sizable fluctuations in their keyword performance, page ranks, and site traffic. Others saw almost no change at all. Still others questioned whether Google BERT was actually that big of a deal.
Yet, this rather innocent-sounding update is described by Google as “one of the biggest leaps forward in the history of Search.” It’s expected to affect one in 10 organic searches (yikes!).
Google releases almost nine algorithm updates each day. So, what makes BERT so important? And what do marketers (and site owners) need to do to prepare or recover from the effects of this update on their site?
Those are great questions! Let’s explore.
Click to read:
?Worried About Google BERT? How to Make Sure You’re Ready in 5 Steps?
Yours in content,
- Julia & Express Writers
P.S. Save 10% this month on our content services with code "gobble." Visit the Content Shop.?
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Hi Luke,
I'm positively THRILLED to share with you that after two years of writing (I've lost count of the hours put in), my third book is in the final stages of publication! Woman Rising: A True Story is about to hit the bookstores and Amazon Prime in all formats -- audiobook, hardback, paperback, e-book! -- February of 2020.
Sign up for the launch and get a sneak peek at my new book at womanrisingproject.org.
I'm feeling all the feels today. This book has been a cathartic journey, my entire heart and soul wrapped up inside its pages. It's incredible to be able to finally share this story with the world. (Soon. February 2020. ????)
Woman Rising is a left turn from the other two I've written, which were in non-fiction, marketing genres. With this new book, I’ve returned to my writing roots – narrative storytelling – to share one of the craziest stories I'll probably ever pen. It is the harrowing true story of my childhood within a cult, of creating a business online and my escape at age 21. And, it's the story of what happened after. How I built multiple businesses, a life I love living, and found joy and restoration.
?See the full Write Blog / YouTube video story book announcement here.?
Bonus: The hubby made his first cameo appearance in today's video!
Yours in content,
- Julia
P.S. I'd love your help with the message and cause of this book. Join the Facebook Woman Rising Project page, and the private Facebook group associated with that page, to be a part of my launch team and beta readers (for a limited time only).
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Hi Luke,
In my Facebook group for Profitable Content Strategists & Marketers, I'm hosting a FB Live -- TODAY!
It's all going down at 1:15 PM CST / 2:15 PM EST / 11:15 AM PST.
The topic is So You Think You Can Write? Your Guide to Content Mastery. This is a seminar-style talk for mid-advanced level content creators. (If you're a beginner, you may benefit from it as well.) I will be presenting from slides that my team designed for me after I wrote the copy.
This is an updated talk I've just written this year! Think of it like a sequel to my book, So You Think You Can Write.?
I'll get right into the topic, and it'll last for about 30 minutes, starting at 1:15 pm CST.
In this talk, I'll cover:
* The 6 types of content you should be creating (& how often)
* Essential tools: how to quickly research and find high-ROI keywords
* How to find hot topics that will perform well with readers and bots
* Best writing practices for Google and your readers —from blogs to web pages, to email copy and ads
* Smart content planning: the secrets of "doing it all" without losing traction -- or sanity (this is new -- I have never shared my 'content creation how-to-do-it-all secrets' in a live talk before!)
I gave this talk to Ragan PR/PRDaily's audience last week and it was a HIT, so definitely try to be here if you can! If not, you can catch the replay. Our moderators will be posting it inside the event link afterwards.
Here's how to join:
See you there!
Yours in content,
- Julia & Express Writers
?Go content shopping ??
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Hi Luke,
You’ve done it! You have a great site, and you’ve had a ton of traffic.
… But lately, your viewership has begun to slip. ????
The anxiety starts to sink in as you rack your brain for that funky-fresh new content. And you wonder, “What do I do now?”
No need to panic! It turns out, you’re in luck.
If you need time to get those creative juices flowing before you start on that awesome new piece, there is a solution you probably should be doing already.
No, it’s not another clickbait-y technique...
It’s something far better. Your own, already-published content.
That’s right! There’s a gold mine right beneath your feet — you could be sitting on content that is just waiting for you to help it shine like new again.
You might ask, “But how do I update old blog posts?” Fear not. It’s easier than it sounds.
In today's blog I'm showing you, step by step, the best ways to republish your old content to create massive ROI. Ready? Let’s get into it.
Click to read:
?How to Create Massive Content ROI: Your 4-Step Guide on How to Update Old Content?
Yours in content,
- Julia & Express Writers
?Go content shopping ??
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Hi Luke,
Yesterday, I hosted a 50-minute Facebook Live event.
The event was a live seminar: So You Think You Can Write? Your Guide to Content Mastery. ????
Were you there? Never fear: the replay was saved and uploaded to Facebook!
We had a great turnout, despite technical difficulties. Facebook Live never seems to work well for me. (Social media and I seriously have a love-hate relationship -- it's why I love organic, evergreen content creation so much! The predictability and ROI is way better, since no platform can yank away publishing rights when you post and build on your own domain.)
You can catch the replay on my Facebook page:
?Replay: So You Think You Can Write? Your Guide to Content Mastery?
Note: the seminar begins at 4:32, so skip ahead to get right into it!
This was a seminar-style talk for mid-advanced level content creators. (If you're a beginner, you may benefit from it as well.) It was somewhat of a sequel to my book, So You Think You Can Write.?
In the talk, I covered:
* The 6 types of content you should be creating (& how often)
* Essential tools: how to quickly research and find high-ROI keywords
* How to find hot topics that will perform well with readers and bots
* Best writing practices for Google and your readers —from blogs to web pages, to email copy and ads
* Smart content planning: the secrets of "doing it all" without losing traction -- or sanity (this is new -- I have never shared my 'content creation how-to-do-it-all secrets' in a live talk before!)
?Enjoy the replay!?
Yours in content,
- Julia & Express Writers
?Go content shopping ??
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Hi Luke,
Ever asked yourself, "Where should I invest my marketing budget?"
What about this followup question?
"How much do companies spend on marketing that doesn’t work?"
Because, let’s be real –
Are you seeing results from your PPC (pay-per-click) ads on Google?
How about your Facebook ads?
If you’re like most ad buyers, the answer is almost always a shrug, a sigh, and a reluctant, “Well… no.”
That’s no coincidence.
The ROI of PPC alone is lower than low. (Sadly low. Ridiculously, hopelessly low.)
How low is it?
That’s what we’ll discuss today:
* Why PPC ads and similar avenues aren’t worth it
* Why there are better options
* Where you should invest your marketing budget
(Hint: It starts with an “i” and ends with “-nbound.”) ????
Click to read:
?Where Should I Invest My Marketing Budget? How Inbound Content Beats PPC & Other Avenues?
Yours in content,
- Julia & Express Writers
?Go content shopping ??
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Hi Luke,
We rarely (read: never) do Black Friday/Cyber Monday offers.
But when I had a blog reader ask me two weeks ago... "Hey Julia, are you going to do a Black Friday deal on your courses?"
I couldn't help but go ahead and put one together.
Sooooo.....
We have a massive deal all strategized and planned out for both The Expert SEO Content Writer Course + The Content Strategy & Marketing Course (All-Access pass with bonuses). That's right. Both courses, one bundle, massive savings!
I'm super excited about it.
If you ever wanted to be enrolled in both of my courses... this is the deal to snag. Total savings for one lifetime seat in the Black Friday Bundle will be over $500.
However, here's the thing. I don't want to overload your inbox. So, please tell me you'd like to hear more about this offer --> by clicking on this link.?
If you clicked on the link, you're good! That's all you have to do. I'll be in touch with all the details, including the enrollment link, towards the end of Thanksgiving Day -- after those turkey dinners digest!
Happy Thanksgiving! ???? I cannot wait to share this super special offer with you!!
- Julia
CEO, Express Writers & Content Hacker
Hi Luke,
Don't miss out on my mega-savings Black Friday course bundle launching tomorrow!
This will be the BEST deal I've ever offered strategized and planned out for both of my courses -- The Expert SEO Content Writer Course + The Content Strategy & Marketing Course, with all the bonuses, lifetime access, and my private student communities.
$500 in savings. One course for FREE. + All the bonuses.
It goes live Thanksgiving Day around 2 p.m. CST.
We're only keeping this open for a short five days! ????
Want to hear more about this offer? Click on this link.?
If you clicked on the link, you're good! That's all you have to do. I'll be in touch with all the details, including the enrollment link, 2 p.m. on Thanksgiving Day -- as you're waiting for that turkey to cook to perfection.
- Julia
CEO, Express Writers & Content Hacker
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Luke,
Happy Thanksgiving!
We hope you have a wonderful day filled with good food, family/friends, and cheer. ???? ????
We're so grateful that you're a part of the Express Writers' family! Seriously, we wouldn't be here without you.
Headsup: we're closed today (even though we have a few writers/editors still working -- that's how much we love what we do!). We're all back in the office tomorrow through the rest of the week. You can still place an order for custom content creation if that's on your to-do list, and we'll get to it first thing in the AM.
Have a wonderful day!!
Yours in content,
- Julia & Express Writers
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Luke, Get in on a one-time Black Friday bundle offer happening for both of my courses. $300 off my flagship Content Strategy & Marketing Course, and The Expert SEO Content Writer for FREE! Train your agency staff with these skills, or invest in this knowledge for yourself. Go get your seat in our Black Friday Content Marketer Superstar Bundle now before it closes Monday at 5 p.m. CST.
Have you ever heard these myths?
You might wonder why I used the word “myth” to describe these statements, and it’s simple, really.
These are just stories we tell ourselves to hold ourselves back from success.
How, you might ask, would I know this?
Because I'm Julia, and I'm a college dropout. ?????
I literally failed a nursing degree (R.N.) after trying twice to get through college.
And yet, I've managed to:
It all started by doing something I loved (WRITING), and I'm here today because I never gave up. Instead, I told myself a different story about what I was capable of.
So, now let me share with you another story. A story of passion, progress, and SUCCESS.
I want to share how I earned $5k in sales from one blog post.
(Me. A college dropout, learning all this through a lot of trial-and-error, and without a marketing degree.)
This story is a SHORT one — but it’s powerful.
So powerful, it can change your life.
How? By showing you how well-targeted, correctly-optimized content can lead you to incredible, rockstar, bestselling success — just like mine.
For this story, I'm going back to January of 2015, my fourth (fledgling) year of running Express Writers.
Now does this mean you should run over to SiteProNews, beg for an account, and post content?
Uh, no.
(I actually had someone do this after I shared this story years ago. Don't do that.)
What this story is meant to do is show you what content success looks like.
Knowing all these things = isn't easy.
(You probably already know that.) It isn't something you can waltz away with after reading a blog or two.
But it IS something you'll be able to learn 100% start-to-finish from my course — guaranteed. Just one of my courses teaches you everything you need to know in content marketing — The Content Strategy & Marketing Course.
The other (which you're getting for FREE) — The Expert SEO Content Writer — teaches you everything involved in writing, formatting, and optimizing SEO content.
With The Black Friday Content Marketer Superstar Course Bundle, you're guaranteed to know how to build long-term, effective, evergreen content marketing that works... if you put in the work and the time to learn.
Forget those quick marketing tricks that aren't doing you any good.
Wouldn't it be amazing to know the content marketing efforts you do will be effective?
And perhaps—just perhaps—the return of a $699 or $175/mo investment could mean HUGE ROI if you net bigger and better leads through organic content that WORKS?
Go get your seat in our Black Friday Superstar Bundle now before we close it Monday at 5 p.m.
You’ll have lifetime access to everything in BOTH courses.
The Content Strategy & Marketing Course includes:
The Expert SEO Content Writer Course Includes:
Don't miss out.
See you on the flip side,
- Julia
Founder, Express Writers & Creator, Content Hacker™
P.S. DON'T want to hear from us about this offer again, but still want to read my new Write Blogs? That's totally fine -- I get the need to downsize a cluttered inbox. Just click here, and you'll be unsubscribed from this segment.
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Hi Luke,
Quick reminder:
Don't miss out on my mega-savings course bundle launching on Thursday. (Right before Black Friday.)
This will be the BEST deal I've ever offered strategized and planned out for both The Expert SEO Content Writer Course + The Content Strategy & Marketing Course. You'll get the All-Access pass with bonuses.
And it goes live Thanksgiving Day around 2 p.m. CST.
We're only keeping this open for a short five days! ????
If you ever wanted to be enrolled in both of my courses... this is the deal to snag. Total savings for one lifetime seat in the Black Friday Bundle will be over $500.
However, here's the thing. I don't want to overload your inbox. So, please tell me you'd like to hear more about this offer --> by clicking on this link.?
If you clicked on the link, you're good! That's all you have to do. I'll be in touch with all the details, including the enrollment link, 2 p.m. on Thanksgiving Day -- as you're waiting for that turkey to cook to perfection.
Happy Thanksgiving! ????
I cannot wait to share this with you!!
- Julia
CEO, Express Writers & Content Hacker
Luke,
Good morning!
The countdown to 2020 is now just one full month away. ????
As we progress forward — where will you be in the New Year?
What if you could start your year with the right tools?
...Like the ones Kyle gained after taking my course (click to enable images):
Over the last eight years, I've been a full-time entrepreneur doing content to build no less than FOUR brands from scratch... and it's worked to sustain my businesses, profits, and bottom line growth.
I want to share The Black Friday Content Marketer Superstar Course Bundle with you so you can succeed, too.
As an educator, you aren't getting some corporate, gobbley-gook speak teacher...
You're getting a content hacker.
Someone who has built multiple brands, sustained several businesses, with these self-taught skills.
My courses are (in the words of our graduate, Mariana Norton) “fluff-free, nuts-and-bolts, hit-the-ground-running courses.”
And today only, you'll have lifetime access to everything I give in BOTH courses.
This is the only time you'll ever see one of my courses offered for free.
Not only are you saving over $300 on my flagship Content Strategy & Marketing Course -- the one Kyle is talking about -- but you'll get The Expert SEO Content Writer for free.
And here's what Monique had to say about the SEO writing course (click to enable images):
Here's what you're getting (ENDS TODAY at 5 p.m. CST):
The Content Strategy & Marketing Course includes:
The Expert SEO Content Writer Course Includes:
One purchase could be all that stands between you and knowing how to build content marketing that performs -- skills that will get you real conversions, and results.
Ready?
>> Get The Black Friday Content Marketer Superstar Course Bundle
This ends TODAY at 5 p.m. CST. We will be taking the page down then. This is a one-time offer I probably won't run again.
Don't miss out.
See you on the flip side,
- Julia
Founder, Express Writers & Creator, Content Hacker™
(Last notice: The Black Friday Content Marketer Superstar Course Bundle ENDS in 2 hours!)
Luke,
Just a quick reminder that I’m closing access to The Black Friday Content Marketer Superstar Course Bundle tonight at 5:00 pm CST.
(In just a few hours)
This is your last chance to get the content marketing formulae that can transform your business -- and skillsets -- in the New Year.
If you’re undecided, scroll about halfway down for some amazing stories from our graduates that will show you just how powerful this course is — and how fast it works.
In the past two years, we've accrued over 200 happy students in both courses.
The difference between me and one of the many other courses in this space is that I'm not your typical corporate trainer -- I teach from a ground-floor perspective. I know what it's like to feast and famine, and come from a place where you have to hustle to deliver results and GROW.
I teach exactly how to do that -- grow through content. (Hence the reason I launched and trademarked Content Hacker™ this year, after eight years of implementing content successfully to growing my agency from scratch. I'm working on making a real effort in handing out education that makes a difference for content marketers.)
For the next TWO HOURS only, I'm offering a one-time deal on my courses that saves you over $500.
With The Black Friday Content Marketer Superstar Course Bundle, you're guaranteed to know how to build long-term, effective, evergreen content marketing that works... if you put in the work and the time to learn, and go through both of my courses and the bonuses.
Forget those quick marketing tricks that aren't doing you any good.
Wouldn't it be amazing to know the content marketing efforts you do will be effective?
And perhaps—just perhaps—the return of a $699 or $175/mo investment could mean HUGE ROI if you net bigger and better leads through organic content that WORKS?
If you have any questions, the answers are on The Black Friday Content Marketer Superstar Course Bundle page.
Finally, remember that our Black Friday one-time bundle offer, ending in just TWO hours, is at a price I probably will not offer again -- over $500 in savings. You get one of the courses for free. Plus, bonuses worth hundreds of dollars that you won’t see packaged in one bundle again.
And importantly, it comes with a 100% money-back guarantee, which makes trying it out absolutely risk-free.
What’s it going to be? Will you be in the 'content growth' phase in 2020?
If the answer is “yes,” then join over 200 students I'm honored to have in both of my courses. boom
>> Get The Black Friday Content Marketer Superstar Course Bundle.
See you inside!
Cheers to your success!
See you on the flip side,
- Julia
Founder, Express Writers & Creator, Content Hacker™
Hi Luke,
To start off 2020 with a bang, we’re taking a deep, researched look at what went right in content in the past year.
We're looking at...
Content pieces with huge engagement. ????
Beautiful, successful blogs.
And we're sharing a massive shoutout to the marketers, writers, and teams behind the effort and sweat put into these pieces.? ?
(Because content will never be taken over by the robots. It will always, first and foremost, be humanly driven. Humans are the real content MVPs.)
To compile our list, we used BuzzSumo’s powerful content analyzer and compiled the top shared content in our topic category “content marketing.”
And after coming up with a list, we manually weeded out the spam.
The result? 22 pieces made of pure gold. We can’t wait to share them with you!
Ready to be inspired?
Click to read:
?The Top-Shared Content of 2019: 22 Pieces That Rose to the Top?
Yours in content,
- Julia & Express Writers
?Go content shopping ??
?
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Hi Luke,
How do you track your content marketing successes (or failures, to learn from and improve next time)?
It all boils down to tracking the right content marketing KPIs.
Note that we didn’t say all the content marketing KPIs – just the right ones.
You aren’t alone if you’re wondering why some content marketers succeed and others fail.
What makes the difference between the two? ????
Is it the volume of website traffic? The number of likes, comments, and shares? Revenue from unequivocal quality content?
All those are examples of content marketing KPIs (key performance indicators). Some matter more than others. If you want success, you need to know which content marketing KPIs to track.
Here are the top twelve that should be at the top of your list. Let’s dive in!
Click to read:
?Content Marketing KPIs: Which Ones Do I Track to Identify Real Success? (& How to Track Them)?
Yours in content,
- Julia & Express Writers
?Go content shopping ??
?
?Powered by ConvertKit?
Hi Luke,
Content marketing is continually reaching new heights. The content marketing examples out there right now prove it.
Storytelling, imagination, deep research, creativity, innovation…
All of these elements and more are evident in today’s best content marketing. ????
To see what I mean, just look at these seven stunning examples of content marketing prowess. It’s impossible to NOT get inspired by these top content publishers raising the bar to atmospheric heights.
Ready to climb the mountain and check out the view from the top? ????
Click to read:
?7 Content Marketing Examples from Brands Killing It Online to Motivate & Inspire You?
Yours in content,
- Julia & Express Writers
?Go content shopping ??
?
?Powered by ConvertKit?
Hi Luke,
Today, I’m super excited about the topic I’m sharing with you -- how to get powerful organic lead generation results with six inbound content must-haves.
These are the six we’ll go over in today’s video:
In today’s video, I’m sharing how all six work together like an ecosystem to bring you massive results and pull in ideal clients. You just need to know what to do with each, and how to set them up properly.
Let’s get into it. ??
See a blog recap of today's video on the Write Blog.?
Yours in content,
- Julia & Express Writers
?
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Hi Luke,
Wondering what form of marketing is cheaper as you head into the last few weeks of 2020?
Content might be your best bet.
Way back in 2016, the Return on Advertising for ads (ROA) hovered at a decent 11.88x.
In 2018, that same ROA dipped to a dismal 0.66x.
Display ad conversion rates have plummeted. Across industries, the average is 0.72% on mobile.
That means, if you spend, say, $450 on ads, you’d only get back 0.0066% of what you put into your campaign.
With a 0.72% conversion rate, you would actually lose money. Your small business marketing budget statistics would look horrible.
That’s why inbound and content marketing are incredible in comparison.
On average, across industries, organic traffic from search converts at a rate of 16%. Thus, when you target organic traffic with inbound marketing, the ROI speaks for itself.
When you create content of amazing quality consistently, the stuff that speaks deeply to your target reader’s pains and problems (and solves them!), you can’t help but win.
I came up with a formula for predicting content marketing ROI a few years ago. Let’s compare it to the ROAS we discussed earlier.
Now, let’s say your average sale is about $10. That means you could expect $1,120 monthly in new sales as a direct result of content marketing.
And consistent content doesn't have to be incredibly pricey. For example, a Level 1 Blogging package from our Content Shop starts at $390/month, and the content is posted to your site.
Upgrade your word count to longer word blogs (which usually correlate to higher rankings), and for $1,000/month you can get 8 expert blogs at 1,000 words each, produced by a subject-matter expert and posted weekly.
It’s pretty easy to do the math and see that you would still come out ahead, even AFTER outsourcing the content creation part (which, by the way, most marketers [84%] do, according to Content Marketing Institute’s most recent B2B report).
(More on this topic of inbound marketing ROI in this blog we compiled in November.)
Need inbound content?
We haven't gone home for the holidays. ???? We're still here and writing... and ready to help!
Web pages start at $75/500w.
Expert blogs are $90/500w+, OR, you can get blogs written and posted to your site every month starting at $390/month.
Got questions?
Start a chat with our Client Success Agent Lorien, or, send us a reply to this email!
And have a great upcoming Christmas! ????
-Julia & Team
Express Writers
P.S. Don't want to be on the Content Shop Spotlight list? No problem. Just click here, and you'll be unsubscribed from this segment. We would never want to clutter your inbox unnecessarily.
Luke,
Good morning!
The countdown to 2020 is now just a week and a half away. ????
(That's NUTS!)
As we progress forward — where will you be in the New Year?
What if you could start your year with the right tools?
[TLDR; Now through December 31st only, save $150 on The Content Strategy & Marketing Course and $50 on The Expert SEO Content Writer with code LASTHURRAH.]
...Like the ones Kyle gained after taking my course (click to enable images):
Over the last eight years, I've been a full-time entrepreneur doing content to build no less than FOUR brands from scratch... and it's worked to sustain my businesses, profits, and bottom line growth.
I want to share this with you so you can succeed, too.
As an educator, you aren't getting some corporate, gobbley-gook speak teacher...
You're getting a content hacker.
Someone who has built multiple brands, sustained several businesses, with these self-taught skills.
My courses are (in the words of our graduate, Mariana Norton) “fluff-free, nuts-and-bolts, hit-the-ground-running courses.”
This week & next ONLY, you can save a combined $200+ on my courses.
Here's what Monique had to say about the SEO writing course (click to enable images):
Perhaps—just perhaps—the return of a course or two could mean HUGE ROI if you net bigger and better leads through organic content that WORKS?
[TLDR; Now through December 31st only, save $150 on The Content Strategy & Marketing Course and $50 on The Expert SEO Content Writer with code LASTHURRAH.]
Here's what you're getting when you enroll in my courses (lifetime seats):
The Content Strategy & Marketing Course includes:
Enroll in The Content Strategy & Marketing Course. Code "LASTHURRAH" saves you $150.
The Expert SEO Content Writer Course Includes:
Enroll in The Expert SEO Content Writer Course. Code "LASTHURRAH" saves you $50.
One of these courses could be all that stands between you and knowing how to build content marketing that performs -- skills that will get you real conversions, and results.
Don't miss out.
Make it a great 2020. ???? ????
See you on the flip side,
- Julia
Founder, Express Writers & Creator, Content Hacker™
Hi Luke,
Can you believe it's the last day of 2019? ????
Rarely does a Tuesday Write Blog end on the very last day of the year, so you know we couldn't resist ending with an incredible piece of content.
...drumroll please...
For today's blog, meet our first-ever annual income AND content creation report.
A real look at the behind-the-scenes of a 500,000+ word/month content creation agency. ????
?2019 Content Creation Report: A Year in the Life of A 500,000+ Word/Month Content Production Team ?
Also...
So many of you have been a wonderful part of our 2019. For that, we are truly grateful. ????????
Here's to an amazing 2020!
- Julia & Express Writers
P.S. We're on standby to create great content and help you enter 2020 with a bang. Talk to Lorien, our Client Success Agent, on live chat now, or shoot us an email by replying to this one.
?Go content shopping ??
?
?Powered by ConvertKit?
Luke,
Can you believe we're in the LAST day of 2019? ????
As we progress forward — where will you be in the New Year?
What if you could start your year with the right tools?
[TLDR; TODAY only, save $150 on The Content Strategy & Marketing Course and $50 on The Expert SEO Content Writer with code LASTHURRAH.]
...Like the ones Kyle gained after taking my course (click to enable images):
Over the last eight years, I've been a full-time entrepreneur doing content to build no less than FOUR brands from scratch... and it's worked to sustain my businesses, profits, and bottom line growth.
I want to share this with you so you can succeed, too.
As an educator, you aren't getting some corporate, gobbley-gook speak teacher...
You're getting a content hacker.
Someone who has built multiple brands, sustained several businesses, with these self-taught skills.
My courses are (in the words of our graduate, Mariana Norton) “fluff-free, nuts-and-bolts, hit-the-ground-running courses.”
This week & next ONLY, you can save a combined $200+ on my courses.
Here's what Monique had to say about the SEO writing course (click to enable images):
Perhaps—just perhaps—the return of a course or two could mean HUGE ROI if you net bigger and better leads through organic content that WORKS?
[TLDR; TODAY only, save $150 on The Content Strategy & Marketing Course and $50 on The Expert SEO Content Writer with code LASTHURRAH.]
Here's what you're getting when you enroll in my courses (lifetime seats):
The Content Strategy & Marketing Course includes:
Enroll in The Content Strategy & Marketing Course. Code "LASTHURRAH" saves you $150.
The Expert SEO Content Writer Course Includes:
Enroll in The Expert SEO Content Writer Course. Code "LASTHURRAH" saves you $50.
One of these courses could be all that stands between you and knowing how to build content marketing that performs -- skills that will get you real conversions, and results.
Don't miss out.
Make it a great 2020. ???? ????
See you on the flip side,
- Julia
Founder, Express Writers & Creator, Content Hacker™
Hi Luke,
The day is almost here...
In just a few short weeks -- February 10, 2020 -- Woman Rising: A True Story will be available on Amazon! ????
I simply cannot wait to share this book with you all.
Writing Woman Rising: A True Story been a journey that has taken me to beautiful, if not unexpected places over the past 2.5 years. This has been one of my toughest and best life projects to date.
(You can preorder the Kindle version now, but if you wait till the 10th, you'll be able to access all the versions. I even narrated the book for Audible!)
A massive shoutout to some of you who were my early beta readers. Your feedback was wonderful to hear!
Now...
It's time to SPREAD THE WORD!!!
And, make plans to come to my Austin book launch party!!
Here's how to be a part of our launch...
Join the Facebook group for the launch and read the pinned post for all of the details: Woman Rising by Julia McCoy [Launch & Updates]?
Then, make plans if you can to come to my launch events - both virtual AND in-person!
February 10th: LAUNCH DAY! A Facebook Live with my co-host and foreword author, Anna LeBaron!?
February 29th: An IN-PERSON launch party (completely free!) with me, hosted at a beautiful Marriott on Cedar Park (near Austin, Texas). We're planning a mock 'red carpet' style event with a full backdrop featuring my book art. Even though it's 'red carpet,' event vibes will be enjoyable, casual, laid-back. Come and go as you please. I would love to see you here! 1-3 p.m. on Saturday, February 29. RSVP here, and then share the event on Facebook!?
See you at the launch!
- Julia
Entrepreneur, Author
?Twitter | Instagram?
?
?Go content shopping ??
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Hi Luke,
Being seen and heard on the web is getting harder every day.
There are nearly 2 billion websites in existence…
But a mere fraction of them receive any traffic (only about 400 million – 15-20% – are even active).
Thousands of new websites are created daily. About 4 million new blog posts are published every 24 hours.
The problem?
Barely anyone will read them. The lion’s share of the traffic, clicks, and visits (and thus, the attention) will go to top contenders.
These are the people, brands, businesses, and organizations that are making their voices rise above the heap.
In the vast wasteland of the internet, these people have nailed their content differentiation factor and lean into it.
They know how to make people sit up and listen (and/or click their links, read their content, and buy into whatever they may be selling).
In a landscape of utter content saturation, where every topic under the sun, moon, and stars has been exhausted 20 times over…
This is a big deal.
Being unique enough to stand out online is everything.
At the same time, it’s ridiculously hard.
Let’s explore why standing out from the crowd is one of the most difficult parts of content marketing. Then, we’ll look at a few amazing brands killing it with their uniqueness and content differentiation factor.
Finally, we’ll dive into some tips on how to discover your own uniqueness online.
Go time. (Spoiler alert: I talk about a concept I came up with to teach my students in The Content Strategy & Marketing Course called CDF, or Content Differentiation Factor.)
????? ????
?Have You Discovered Your Unique Content Differentiation Factor? Why It's Harder than Ever for Brands to Be "Unique"?
To your success,
- Julia & Express Writers
?Go content shopping ??
?
?Powered by ConvertKit?
Hi Luke,
B2B content marketing is a big deal.
It has the power to amplify your brand and create a loyal troop of customers, fans, and followers.
It’s a pathway for businesses serving other businesses to drum up traffic, prospects, and committed buyers.
However, if you’re reading this, you might not know the nitty-gritty.
For starters, over 3.5 billion Google searches happen per day (so much potential there!).
If you win the #1 position for a keyword, you can expect to ALSO win 33% of that page’s total search traffic.
And that’s only the beginning. ????
Ready to learn the rest? Here’s everything you need to know about B2B content marketing. ??
?Your Beginner B2B Content Marketing Guide: How to Start Right?
To your success,
- Julia & Express Writers
P.S. Need great content? Talk to Lorien, our Client Success Agent, on live chat now, or shoot us an email by replying to this one.
?Go content shopping ??
?
?Powered by ConvertKit?
Hi Luke,
Can you believe this is the start of a new decade?
2020...
The '20s are here.
I can hardly believe it.
I'm turning 29 in February (the day my new book comes out!).
And I still remember....
(The waiting game to see if our 56K connection held was torture... Now, I have Fiber here in Austin, Texas ???? )
You know what's crazy?
My five-year-old will grow up in a new decade entirely.
(She just started YouTubing - her channel, Jaina's Universe, launched last weekend ????)
As I raise my girl, what concerns me is the lack of education around this new age...
Especially in content marketing.
(Which is a $412+ billion dollar industry in 2021, by the way. And businesses are saying content is a better channel than the other ones -- for example, Kraft said that its content marketing yields 4x better ROI than its traditional ads)
Eight years ago, I started out on the path of learning how to run a business completely fueled by content...
And today, we're seeing 100k visits/month to our site, with 99% of our leads and revenue from prospects that come in through our content presence.
But I was 1000% self-taught.
No one taught this to me. I literally couldn't find anything in college on it! (I'm a college dropout)
Back in 2017, a client called me that January and said... "Hey, Julia, can you come down and teach my office how to do content the way you do it?"
Dave knew I'd been successfully implementing content for years.
He wanted me to share what I knew with his office.
I wanted to say yes, but what held me back was I had no curriculum to teach from.
That's the reason, back in 2017, I ventured into teaching.
(I would never have done it if Dave hadn't asked me to build a curriculum - true story)
Under Content Hacker, I teach two courses...
?A 6-week flagship Content Strategy & Marketing Course program where you learn everything involved in content marketing. ($999 or $99/month)
?A one-week intensive SEO Content Writer training where you learn exactly - step-by-step - how to write SEO content that works. ($279 or $95/month)
If you want to rock 2020 in either of those areas, consider one of my two courses.
Lifetime access. 70+ videos and 6 modules, complete with exercises where you actually build a brand content strategy, in CS&M. In the SEO Writer, you get 3 modules and intensive SEO blog writing exercises, and look-over-my-shoulder writing tutorials (which I normally charge $300/hour for).
A private student community (200+ students). My personal help along the way.
The best part?
You're learning straight from a content hacker.
Someone who's been implementing, testing, evaluating, practicing successful content techniques (self-taught) for years.
Not some corporate birds-eye "speak" level where you take away basically nothing.
Go check out both courses.
And just for you, we're offering 15% off both courses this month: use code 2020 to save $$ when you enroll in either.
Know anyone would could benefit from this training in 2020? Please consider forwarding this to them.
We have tons of student success stories... TONS... (teaching them has been incredibly rewarding)
But I'll end with just one.
Sarah Wood, a marketing director, told me this after she completed The Expert SEO Content Writer:
"Julia presented a thoroughly insightful and inspirational course. It’s improved my SEO writing and that offers a better service to my clients. The down-to-earth approach and supporting worksheets outline the theories you need to understand and the benefits are immediate when applied to your business."
The benefits from my trainings are IMMEDIATE when you apply them.
You may not get this from a college degree (#harshtruth) but you WILL get it from working with me.
Immediately actionable content marketing skills.
...I promise.
And that goal you have of "crushing it in content" in 2020...
Will come true.
Here's to a wonderful 2020. ????
To your success,
- Julia
Founder, Express Writers?
Creator, Content Hacker™
?
Hi Luke,
FACTS:
At the beginning of Express Writers, way back in 2011, it was my commitment to be the content proof I wanted to sell my clients.
I sell content creation services; why not bring in those clients through content?
Proof and sales.
It made sense.
Funny to think how I started learning SEO content by writing for EzineArticles.com.
(Fun fact, I could rank for the keyword I went after within weeks on good old Ezine -- but their website sure was ugly)
Today, fast-forward nine years, my Write Blog earns over 100,000 visits/month.
SEO content has been our #1 way of marketing and drawing in leads.
99% of our clients come to us through the content we put out. ????
Once the content strategy, knowledge, and toolkits were solidified... once the ball was rolling, we were, too. And we haven’t stopped, since.
Only when I learned the tools, methods, and format of great SEO writing, that's when our site seriously start to grow.
Leads on autopilot. A booming brand.
This can happen from well-written, comprehensive, SEO content.
But only if you know what to do.
What tools to use.
And how to do it.
TL;DR: For the next few hours (till 5 p.m.), use code ONETIME25OFF to save and get your lifetime seat to The Expert SEO Content Writer for less than $300.?
I built this course to answer a big void...
Of very few educators actually teaching how to do SEO content the right way (evergreen, hack free, January 2020 Core Update and all future updates-friendly)
Over 100+ students say this course has been a remarkable tool in their content creation career.
In 2020, education will be a big part of my strategy and focus going forward. To start the year off right, we just launched a brand new site for The Expert SEO Content Writer Course.
With the new site, the price has gone up over $100 per seat.
Why?
For less than $300, I can't continue to mentor, train, and guide a growing student base on SEO content. It takes more time. More energy. More effort. And if you know anything about me, it's that I never rest on my laurels. I'm always about optimizing, improving, growing the services I offer -- so you experience success, too.
?Check out the new site, and ONLY for the next few days (till end of day Friday, January 31), use code ONETIME25OFF to save and get your lifetime seat to The Expert SEO Content Writer for less than $300.?
You'll have lifetime access to video lessons, templates, cheat sheets, and brand strategy exercises that teach you the practical, hands-on how of everything involved in writing SEO content that works.
This ends TOMORROW, Friday, at 5 p.m. CST.
If you need this training, now is the time to get it.
Use code ONETIME25OFF to grab your lifetime seat to The Expert SEO Content Writer for less than $300.?
Here's to a wonderful 2020, and your success.
????
- Julia
Entrepreneur & Founder, Express Writers?
Educator, The Expert SEO Content Writer ?
Hi Luke,
Do you have a SaaS business?
Are you publishing content as a way to bring in and nurture potential customers? ??????
If so, you need a SaaS content marketing strategy.
To put it bluntly, content without a strategy is akin to a house without a foundation, support beams, walls, or a roof.
Instead of welcoming a constant flux of eager visitors to your beautiful abode, you’ll just be sitting alone on a pile of bricks.
The strategy gives your SaaS content marketing a purpose, structure, goals, and a strong foundation to build on.
Without it, you’ll flounder with content. You won’t nurture leads – you’ll lose them. ????
The ONLY way to start seeing exponential, compounding online growth with SaaS content marketing is to outline your content strategy plan, fill in the blanks, and follow it to the letter.
Don’t believe me yet? Let’s look at the difference between content created & published without a strategy vs. WITH a strategy, in today's newest Write Blog. ????
?How to Set Up Your SaaS Content Marketing Strategy: 6 Steps to Success?
To your success,
- Julia & Express Writers
?Go content shopping ??
?
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Hi Luke,
Ever since I began my agency back in 2011, creating SEO content has been our #1 way of marketing and drawing in leads.
(It was my commitment at the very beginning -- to be the content proof I wanted to sell my clients)
And today, this still stands.
99% of our clients come to us through the content we put out. ????
The strategy behind that content didn’t come easy, though.
There was a lot of trial and error in learning how to structure SEO content before we could truly start making content work for us.
(Ever felt like a slave to your content production?
You're doing it wrong, just like I was once upon a time. 80% of our content results have come from the 20% of focused efforts I now hone in on ????)
Once the content strategy, knowledge, and toolkits were solidified... once the ball was rolling, we were, too. And we haven’t stopped, since.
Here’s what that looks like:
Only when I learned the tools, methods, and format of great SEO writing, that's when our site seriously start to grow.
Leads on autopilot. A booming brand.
This can happen from well-written, comprehensive, SEO content.
But only if you know what to do.
What tools to use.
And how to do it.
In 2018, I launched The Expert SEO Content Writer to combat a massive industry issue of not having enough real, practical, writing-centric training for search optimized content creators.
Over 100+ students say this course has been a remarkable tool in their content creation career.
I'm excited to say that in 2020, education will be a big part of my strategy and focus going forward.
With that said...
We just launched a brand new site for The Expert SEO Content Writer Course...
And the price has gone up over $100 per seat.
Why?
For less than $300, I can't continue to mentor, train, and guide a growing student base on SEO content. It takes more time. More energy. More effort. And if you know anything about me, it's that I never rest on my laurels. I'm always about optimizing, improving, growing the services I offer -- so you experience success, too.
Check out the new site
And ONLY for the next few days (till end of day Friday, January 31), use code ONETIME25OFF to save and get your lifetime seat to The Expert SEO Content Writer for less than $300.?
You'll have lifetime access to video lessons, templates, cheat sheets, and brand strategy exercises that teach you the practical, hands-on how of everything involved in writing SEO content that works.
Foggy overviews -- never.
I share tactical advice you can take home and start working today into your client’s (and your own) content creation - plus cheat sheets and templates that you can actually copy and use during with your content and clients.
In short, The Expert SEO Content Writer was built to make the life of an online content creator easier.
If that's you...
?Jump in now before the price goes up permanently. Apply code "ONETIME25OFF" at enrollment to save $100+.
Here's to a wonderful 2020, and your best year in content yet.
????
- Julia
Entrepreneur & Founder, Express Writers?
Educator, The Expert SEO Content Writer ?
Hi Luke,
New year, new content strategy skills for 2020?
Well, not quite.
Teaching my Content Strategy & Marketing Course over the past few years has taught me something: many emerging content strategists still need to learn the basics.
And not just learn the basics either.
They need to genuinely understand content strategy fundamentals AND how to apply them to specific situations.
Importantly, content strategy skills for 2020 are the same as they’ve always been – just a little different.
That’s the thing about content strategy: trends come and go but these skills are forever.
In today's NEW post on my Content Strategy Blog, read all about the skills content marketers must tap into this year. ????????
?New blog post: 13 foundational content strategy skills you need in 2020
To your success,
- Julia & Express Writers
?
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Hi Luke,
Today's the day! ????
Woman Rising: A True Story is officially live in all formats on Amazon: paperback, Kindle, and even Audible audiobook, narrated by yours truly.
Go snag your copy.?
After 2.5 years of pouring my heart and soul into this book, February 10 has come. This story is ready to go out into the world, into the hands of readers. (Woot! ????)
If you’re curious about what this book encompasses and why it’s different from everything else I’ve written in the past, you’re in the right place.
As you might know, my other books are all about content writing and content marketing strategy.
In sharing Woman Rising with the world, I’ve taken a sharp left turn from all I’ve done before.
Woman Rising is, quite simply, a story about hope.
It’s also the true story of my life.
?Watch the short film we created for release in tandem with Woman Rising’s launch.?
Writing Woman Rising: A True Story been a journey that has taken me to beautiful, tough, full-of-trenches, full-of-victory places over the past 2.5 years. It was not easy, writing a story this personal, but it is and has been completely worth it.
You should read my new book if:
· You like stories about hope, about conquering fears, and rising above tough odds.
· You want to know how I started Express Writers while still living in an abusive cult – and how my fledgling business became the tool I used to chart my escape.
· You’re interested in survival stories.
· You’ve lived through abuse, yourself.
· You know someone who has survived abuse.
· You have a dream that seems too big and too far away to even consider.
· You need inspiration for jumping into the unknown in pursuit of your passion.
My highest hope is my story inspires you. Here’s to reaching for our dreams, even through seemingly insurmountable obstacles.
I'd love to have you join me on Facebook Live today at noon to celebrate.
In my celebratory Facebook Live with Anna LeBaron, my foreword author (author of The Polygamist's Daughter, book launch expert, AND marketing genius), we'll be talking about:
?Catch our FB Live right here.
If you RSVP to the event on FB, Facebook will remind you at noon. Check the event feed, where I'll share the Live from my page (Julia McCoy).
To dreamers everywhere. ????This book is for you.?
Can't wait to hear your thoughts and read your reviews after you read Woman Rising.
To your happiness,
- Julia
Entrepreneur, Author
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Hi Luke,
Wow.
I'm still reeling from book launch day for Woman Rising: A True Story. Yesterday, the book I've spent 2.5 years writing went LIVE, and guess what happened...
We earned THREE spots, one for all three formats, in the top five Amazon places for my category at #2, #4, and #5!
It's a complete honor to see this happen.
Woman Rising is a story about hope. It’s also the true story of my life.
Yesterday, I received 100+ messages on launch day from readers thanking me for sharing this story and spreading the truth.
One person I have never met before, Emily, messaged me her own story of escaping a horrible cult, rebuilding her life, and then said this...
"...Thank you again for writing the most raw and vulnerable thing you have ever written. It’s going to help more people and in more ways than you can ever guess.You are my new hero. Keep thriving."
She'd just started reading my book, and was in tears just a few chapters in.
Receiving and hearing stories, messages from people like Emily is why I wrote Woman Rising. This book is so much bigger than me.
Now what?
?Jessica Campos asked me this today on the Facebook Live interview she came and hosted in my office...
It's a great question.
Well, right now...
It's go time.
Go time for this story. Go time for a message of inspiration, healing, and the permission to DREAM bigger than you may have ever dreamed.
Go time to follow your gut.
Every step to success, as I explain in my book in Part Two: The Making of Success, can be traced back to a GUT decision I acted on, and said yes to...
Instead of saying no.
I barely thought twice. I just did it.
It takes courage to do that. And don't get me wrong. You're not guaranteed to succeed right away. (It's taken me several try, try agains...)
I am excited to see where this path leads. I know that it is just the beginning.
?Grab your copy of Woman Rising: A True Story, now available on Amazon in paperback, Kindle, and audiobook.?
To your happiness,
- Julia
Entrepreneur, Author
P.S. Watch the short film we created for release in tandem with Woman Rising’s launch.?
P.P.S. Did you know? As a self-published author, your support can make a real difference to directly spread a story of inspiration.
If you've read Woman Rising, would you consider leaving me an Amazon review? Once you do, please reply to this email and let me know so I can personally thank you.
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Hi Luke,
Less than two years ago, I launched The Expert SEO Content Writer to combat a massive industry issue...
I saw a real lack of real-world, practical, writing-centric training for search optimized (Google-friendly) content creators.
And over 100+ students have told me this course has been a remarkable tool in their content creation career.
In 2020, education will be a big part of my strategy and focus going forward.
Yesterday, we launched a brand new site for The Expert SEO Content Writer Course... And the price has gone up over $100 per seat.
Why?
For less than $300, I can't continue to mentor, train, and guide a growing student base on SEO content. It takes more time. More energy. More effort.
And if you know anything about me, it's that I never rest on my laurels. I'm always about optimizing, improving, growing the services I offer -- so you experience success, too.
For a limited time, I'm offering over $100+ off my course to thank you for being a subscriber.
For the next few days (till end of day on Friday, January 31), use code ONETIME25OFF to save and get your lifetime seat to The Expert SEO Content Writer for less than $300.?
Aquila blazed through my SEO writing course in ONE DAY. (Whaaa!)
Here's what she had to say:
“Hi Julia,
I’ve just completed your SEO course and got my certification, yayyy!
Just want to thank you for coming up with a short course that’s packed with so much info, facts, statistics & helpful templates (that I could complete in less than 3 days!). Loved the way it was presented – bite-sized (yet so in-depth) and great choice of bright & fun colours too for the video presentations.
Completing this SEO course gives me the push that I need to now complete your Content Strategy Course!!"
Aqila A. Shah, Content Strategist, Word Stylist
Don't mess around if you need this kind of know-how, too.
What if you knew how to write and format great SEO content in a matter of days?
Use this course (or buy it for your staff!) for the long-term haul of putting in effort to learn SEO writing skills that work.
(Yes, I built it on evergreen practices, which January's Google Core favors -- not quick hacks)
For the next few days (till end of day this Friday, January 31), use code ONETIME25OFF to save and get your lifetime seat to The Expert SEO Content Writer for less than $300.?
The Expert SEO Content Writer Course Includes:
Do you need to learn how to craft content that builds credibility and positions you as an authority?
This is the course to snag -- before price goes up $100+.
For the next few days (till end of day this Friday, January 31), use code ONETIME25OFF to save and get your lifetime seat to The Expert SEO Content Writer for less than $300.?
See you on the flip side,
- Julia
Entrepreneur & Founder, Express Writers?
Educator, The Expert SEO Content Writer ?
Hi Luke,
In 2020, education will be a big part of my focus going forward.
Why?
Well, it's been one of the most rewarding tasks on my plate to educate already-smart people on even smarter techniques and skillsets.
In fact, a fourth book is in the works now as we speak, called Skip the Degree: [A Training Manual to Learning a Money-Making Online Skill from A-Z]
...As you can see, the subtitle hasn't fully been finalized yet, ha.
(TL;DR: Till TOMORROW only, use code ONETIME25OFF to save and grab your lifetime seat to The Expert SEO Content Writer for less than $300.)
After Woman Rising: A True Story, my third book, comes out, it's full-speed on this one, which I feel is much-needed just from the few conversations I've had around this topic.
I didn't start "educating" in my space till 2017. (A year before The Content Strategy & Marketing Course + my accompanying book was born)
And only because a client actually called me and asked if I'd come down and teach their office my skillsets.
That's when I decided to look into educating...
And it's been one of the most rewarding experiences, ever, to educate already-smart people on smarter skills ????
Less than two years ago, I launched The Expert SEO Content Writer to combat a massive industry issue.
I saw a real lack of real-world, practical, writing-centric training for search optimized (Google-friendly) content creators.
Today, over 100+ students have told me this course has been a remarkable tool in their content creation career.
On Tuesday, we launched a brand new site for The Expert SEO Content Writer Course... And the price has gone up over $100 per seat.
For less than $300, I can't continue to mentor, train, and guide a growing student base on SEO content. It takes more time. More energy. More effort.
And if you know anything about me, it's that I never rest on my laurels. I'm always about optimizing, improving, growing the services I offer -- so you experience success, too.
For a limited time, I'm offering over $100+ off my course to thank you for being a subscriber.
Till TOMORROW only, use code ONETIME25OFF to save and grab your lifetime seat to The Expert SEO Content Writer for less than $300.?
Lisa Farrell, marketing director, took her time and went through the course over the course of two months.
Lisa had this to say afterwards...
“This course taught me to think of SEO writing in a different, more methodical way. It helped me refine my strategy and purpose in content marketing. The keyword research section was particularly helpful.
If you’re trying to up your content marketing game, this course is for you!”
What if you knew how to write and format great SEO content?
And what not to do?
(Yes, I teach both)
Use this course (or buy it for your staff!) for the long-term haul of putting in effort to learn SEO writing skills that work.
I built it on evergreen practices, which January's Google Core favors -- not quick hacks.
Time to uplevel your SEO content game?
For the 24 hours (till end of day TOMORROW, January 31), use code ONETIME25OFF to save and get your lifetime seat to The Expert SEO Content Writer for less than $300.?
See you on the flip side,
- Julia
Entrepreneur & Founder, Express Writers?
Educator, The Expert SEO Content Writer ?
Hi Luke,
We've got some exciting changes coming to the Content Shop for 2020! ???? ????
I'm writing a full blog recap that'll go out next week...
Till then, here's an early headsup for our readers and subscribers.
Changes in the Content Shop for 2020: Recap
1. Our rates increased for 2020.
Not by a ton -- by about $5-10 on our industry expert blogs, and $100+ on our blog packages and social media plans. We also added some new services and refined our packages!
See a shortlist of updated prices and offerings on our Pricing page.
Here's a few reasons why...
a) Every year, recruiting content writing talent increases both in price and time. This is especially true in 2020.
I've found this true since the beginning, and I started out back in 2011.
Back then, you could get away with an Upwork writer to write a darn good blog for the price of a takeout meal or two...
But not anymore.
If you are looking for writers that...
Good luck, Skippy
(Just kidding. Maybe.)
I spend hours every week finding and retaining the right writing talent. No joke, we go through hundreds of applications to find our one to write your content.
The main area we've seen that requires a need for rate increases include hiring more savvy proofreaders and editors that know content marketing standards (we go through about 150 applications to find one editor!), and continuing to select industry writers that are skilled at the craft of engaging content.
b) Not only that, but when we bring new creators in, we train them continually. I write a lot of the team-only, internal training we give to our writers. We don't send them to an outside class or school - we train them ourselves using my teachings.
(Our Content Manager, Korilynn, is the bomb.com at assisting me in this. She selects and refines writers for client accounts, and keeps them assigned to the same clients for content consistency, training them on your standards.)
It's important that the expert writers we find are open to critique and ongoing training -- and not many are! It takes a special writer. And those are the ones we work hard to find. Talent, knowledge of the craft, and a willingness to continually improve their trade.
By paying our slightly increased rates now live for 2020, you're paying for our standards that we commit to without compromise, even when it requires extra time, investment, and work on our end. We never want to let you down by getting a poor-quality content piece. Our goal is quality content -- at all times.
2. We've got some new improvements and offerings!
New offerings are here and ready to rock in the Content Shop for 2020! ????
...
That covers the majority of our Content Shop changes so far!
We'll be in touch next week with a blog recap on everything, for more details.
Questions?
Start a chat with our Client Success Agent Lorien, or, send us a reply to this email!
Here's to a wonderful year -- and to your ongoing success!
--Julia & Team
Express Writers
P.S. Don't want to be on the Content Shop Spotlight list? No problem. Just click here, and you'll be unsubscribed from this segment. We would never want to clutter your inbox unnecessarily.
Hi Luke,
On January 13, Google announced a core algorithm update called the January 2020 Core Update.
Immediately, site owners took to social media to express their dismay on (yet another) major change that could affect the years of hard work they’d put into reaching a top spot on Google’s SERPs.
Some posted despairing memes. Others begged Google “not to be cruel.” Yet others worried how their keyword rankings would be affected as the new update rolled in.
So, what is the January 2020 Core Update?
Should you be worried about it? Most importantly, what changes should you make to your site so you don’t lose your Google rankings?
Let’s explore this massive update in today's brand new blog. ????
?January 2020 Core Update: All You Need to Know (Plus Tips on How to Survive It)?
To your success,
- Julia & Express Writers
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Hi Luke,
In this modern age, the jobs we’ve known for decades are blurring at the edges.
They’re fusing into each other to create brand-new hybrids unknown a hundred (or even 50) years ago.
And what’s surprising is people who manage to snag one of these hybrid jobs enjoy a working experience that’s hybrid as well.
Let’s take a look at one of these jobs: the Content Strategist.
Here are six awesome benefits of the Content Strategist's career path:
??Not being stuck in the 9 to 5 rat race “traditional jobs” demand.
??The chance to explore intuition and creativity while working within a scientific framework.
??Getting paid exceptionally well – a content strategist’s salary is an average of $61,289 per year with no working experience.
??A ton of fun and adventure.
??Working in a fluid, ever-changing environment which encourages growth both personally and professionally.
??Working in an industry with a huge net worth (content marketing is predicted to be worth $412.88 billion in 2021).
??What’s even more surprising is you don’t even need a bachelor’s degree to become a content strategist.
Sound exciting?
Of course it is!
In today's NEW blog post, I’ll show you what strategists do, what qualifies you to become one, and how to start your content strategy career from scratch. ????????
To your success,
- Julia
Entrepreneur, Educator & Founder, Express Writers
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Hi Luke,
Even though I've launched three books in total, I've never launched a book till now that grabbed the #1 bestselling spot in Amazon within 24 hours of going live..
This week marked the launch week of my third book.
(You already know what it's called by now... Woman Rising: A True Story)
?Woman Rising: A True Story launched Monday morning, 2/10, the day of my 29th birthday. ????
By Tuesday night, Woman Rising reached the #1 bestselling book at the top of its category.
Within just a few hours of launch, we'd earned THREE spots, one for all three formats, in the top five Amazon category spots at #2, #4, and #5.
But on Tuesday night, I could barely believe my eyes when we celebrated winning the category.
That little orange label made my heart smile... The amount of work, blood, sweat, tears I put in on this book behind-the-scenes for years, sinking the most time I've ever sunk into one single project pre-launch, is coming full circle. It was all worth it.
It's a complete honor to see this happen.
Daniel Macomber, one of my early beta readers who read the full book before launch, wrote this in his review...
"This book is a book that is is long overdue. ...Julia becomes the voice of those of us who have experienced similar abuse, and don't always know how to process what has taken place."
In my interview with Sabba (@askmsq) this week, I talked about how trauma can actually be a way to fuel you to take risks and change your environment.
It's true.
It either breaks you... or it makes you.
You pick.
I escaped a cult, created three businesses, authored three books, and I even have a beautiful family of my own, with a feisty five-year-old daughter that keeps me on my toes.
I used what I went through to fuel my way forward, and I've never looked back.
Have you snagged your copy of Woman Rising: A True Story, now available on Amazon in paperback, Kindle, and audiobook?
Many of you have, and for that, a HUGE thank you. You're a contribution to Woman Rising winning the entire category this week. ????
Also, quick heads-up if you have read the book. As a self-published author, your support can make a real difference to directly spread a story of inspiration.
If you've read Woman Rising, would you consider leaving me an Amazon review? Even just one or two sentences count. Once you do, please reply to this email and let me know so I can personally thank you.
And finally.
Don't let the voices of others that sometimes come through, loud, toxic and polarizing, break you. Instead, let it fuel your way forward.
Show them what you're capable of.
To your happiness,
- Julia
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Hi Luke,
Want to learn how to write content for digital marketing, or become a content marketing writer?
You’re in a good place.
The content marketing industry has reached an incredible high: it’s about to be worth $412 billion in 2021. What’s more: 91% of B2B marketers are using and implementing content marketing. ??????????????
This demand naturally correlates to a demand for expert content marketing and digital marketing writers.
Content marketing is increasing as a $400+ billion industry = content marketing writers are needed!
Sadly, the fact though is that AP English and online content are two very different practices -- and not enough writers are graduating with the right kind of knowledge to break into content marketing.
Despite the gap, it’s humans, not bots, who will craft the authority-driven, engaging written content that builds the trust and loyalty necessary for results.
Without content marketing writers, none of it would work.
But… what IS a content marketing writer?
What do they do?
What type of content do they write?
Who hires content marketing writers?
In today’s video, learn all about a content marketing writer, sometimes also called a digital marketing writer -- and what they do! I’m going to cover easy ways that show you how to write content for digital and content marketing. This is a trade I taught myself back in 2011, and a method I've personally used full-time to grow four businesses.
?Let’s get into it!?
See a blog recap of today's video on the Write Blog.?
Yours in content,
- Julia & Express Writers
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Hi Luke,
It’s 2020 already!
Are you ready to seize the new decade by the horns?
I sure am! We’re just a few short weeks into the year, and it’s already shaping up to be an exciting one in the world of writing.
If you’ve been paying attention to what’s happening in content marketing, then you’re already a step ahead of the curve.
Several ideas and innovations are maturing, bringing us more possibilities when it comes to writing and distributing our most magnetic content.
Wondering what the future of content marketing looks like? Check it out. I’ve rounded up my best predictions for the 2020 trends in content marketing.
This year is already roaring along at full speed, so we’d better get started. ????
?In the Spotlight: 5 Promising Content Marketing Trends for 2020?
To your success,
- Julia & Express Writers
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Hi Luke,
Last week, we rolled out several exciting changes to the Content Shop for 2020! ????
These changes included:
Read today's new blog to learn all about the improvements we rolled out that went live last week. Plus: a few words from yours truly on the state of content creation and hiring great content creators in 2020.
?What's New in the Content Shop for 2020: Price Increase (& Why), New Features in Blogging Plans, New Products & More!?
To your success,
- Julia & Express Writers
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Hi Luke,
HAPPY 2020!!
Well, seven days in that is... ????
Today on the Write Blog, we've got a MASSIVE guide for you (true story: we started writing this in November, 2019!).
...How to build (or rebuild) your website correctly.
Because everything in content starts with a bada$$ website.
You need one that is:
...Fast
...Efficient
...Looks (and IS) kicka$$
P.S.
It’s not just for the looks. It’s not just for digital marketing.
It’s about your brand presence as a whole. It’s about how prospects see you, and whether they can find you. It’s about giving them all the tools and information they need to connect with you and, ultimately, become your customer.
In this guide, I’m laying it all on the table – everything you need to know on how to build a truly great business website, including:
Ready? Jump in with me. ???????
?New Year, New Site: Why You Need One & How to Build (or Rebuild) a Great Business Website?
Here's to an amazing 2020!
To your success,
- Julia & Express Writers
P.S. We're on standby to create great content this 2020. Talk to Lorien, our Client Success Agent, on live chat now, or shoot us an email by replying to this one.
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Hi Luke,
This year, content marketing is a non-optional activity for any brand that wants to be successful.
Facts: 84% of consumers now expect brands to create content.
And if you think you can just get in front of them with ads... think again.
Today, 80% of users ignore sponsored search results in Google.
Organic is where you'll win.
However, if you're thinking about content marketing services (such as hiring an agency to manage your content marketing campaign from start to finish -- something we don't do, we only write great content) -- it can be a little overwhelming trying to figure out what services to choose, and from whom. Should you go with strategic content services from a digital marketing agency? Or should you go with content development and marketing services from a creative agency?
Or should you just go renegade and do it all yourself?
You have a lot of options, so I’ve put this guide of the most quintessential content marketing services that you need. It’s got advice for whichever route you choose, so if you’re going to take that dive (and you absolutely should!) … start here. ??
?The 9 Most Useful Content Marketing Services You Need to Get This Year?
To your success,
- Julia & Express Writers
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Hey Luke,
As we go forward into 2021, I wanted to use Thanksgiving/Black Friday/Cyber Monday to launch something super special for you. ??
Not just another discount, although right now you can save 30% on any of my Academy courses with code CYBERWEEK2020...
BUT...
Something else.
That would elevate the skills you've already been building...
And prepare you for MASSIVE growth in the year ahead, in our revamped world. (Where DOUBLE the amount of searches are now on Google every day)
If this is you:
...Congratulations. ??
You're ONLY ONE step closer to success.
You've already done the hard work.
Now, all that's left is to GROW.
And this is EXACTLY why I've created G.R.O.W. with Julia, my all-new mentorship subscription; launching for ONE week at an extraordinarily low entry price, and closing on Cyber Monday, November 30, at 11 PM CT.
That's right!
I'm super excited to announce my new growth-focused community for heart-centered entrepreneurs and marketers!
For one week (starting today, going through Thanksgiving week & Black Friday -- ending Cyber Monday, November 30), I'll be opening it up for 100 special people at a one-time entry price.
You guys.
The reason I created this community is because I was once like you.
I started my content agency, Express Writers, back in 2011. Four years later, we:
It was "good enough," but certainly not the success I'd dreamed to achieve. It wasn't anything like the epic true-to-life stories of people growing their brands to seven or eight figures with awesome content.
Back then, a young entrepreneur, struggling with doubts, fears, and confusion.
.I had one single wish.
(Or rather it was a 3-in-1 wish. ??)
Sadly, I didn't get my wish.
What happened is I struggled on alone. I fell down countless times. I learned how to get back up. I made numerous mistakes, and once came on the brink of permanently closing my company.
Thankfully, we survived. I learned. And throughout the tough years, I put together a no-nonsense, fool-proof roadmap for growing a brand exponentially.
Because we did grow. From a tiny $75 startup, we expanded to a thriving seven-figure business. And we continue to grow 20%-50% PER YEAR.
And you know what?
I want that for you too.
I want you to have everything.
NOT ONLY my proven-and-tested, fool-proof roadmap for 10x growth.
BUT ALSO the #1 thing I wanted back then. A community of likeminded entrepreneurs and marketers, plus a coach and mentor to tell me exactly what to do, based on my unique needs.
That's why I've packed all of this into what I call a fast-track growth incubator for heart-centered entrepreneurs and marketers --
G.R.O.W., which stands for Gather Round Our Why.
When you become a G.R.O.W. member, you'll get:
Sound good?
I know you'll LOVE G.R.O.W.
Why?
I've always created my products to bring real value to people's lives.
Like I did for Bruce.
"I am very excited to have become a Certified Content Strategist via Julia's Content Strategy & Marketing Course! I am passionate about developing websites, but I had been looking to go beyond just giving my clients an attractive, functioning spot on the internet. Discovering Julia's passion for creating, presenting, and promoting excellent content was the perfect fit for gaining a skill and service that I wanted to offer. I came away from the course feeling confident, energized, and eager to serve my clients." -- Bruce Thede, Web Developer
Also, I know you'll love G.R.O.W. because it's EXACTLY what I needed when I was in your place.
.Struggling.unsure of the next step to take.longing for a mentor to guide me.
Knowing my brand had amazing potential, but confused how to tap into it.
Join my ALL-NEW live G.R.O.W. mentorship community today.
Cancel anytime -- no strings attached. $150/month to help us run an amazing community. LIVE coaching. LIVE community and mentor help. When you need it, on-demand.
We close in ONE WEEK.
I'm thinking of your success and GROWTH as we head into the New Year! ??
- Julia
Founder, Express Writers & Content HackerT
P.S. Excited about Cyber Week? Me too! Here's something else to be excited about: if you don't want the live mentorship, but would rather have self-led courses to build fundamental skills (which I recommend before joining G.R.O.W.!) I'm offering a one-time-only 30% discount on my courses, Unlearn Essay Writing, The Expert SEO Content Writer, and The Content Strategy & Marketing Course. Simply paste in the coupon code CYBERWEEK2020 after you click enroll now on any of those three courses, and enjoy huge savings on my premium courses.
Hi Luke,
Happy Thanksgiving & Black Friday!!
Now through Monday, 11/30, we have a Cyber Monday discount running.
Ready to stock up on content creation for your business?
Go shopping now in our Content Shop and use savings code "cybermonday" to save 15% on any order of $500 or more: https://shop.expresswriters.com/ This expires Monday, November 30, at 11 PM CT.
Now is the time to get all that content written you've been thinking of. ?? Our team has 90+ handpicked writers, and we write for 30 different formats. Get your:
Our writers are handpicked, carefully vetted, and continually mentored by our leadership team. We value the quality of the content you receive from us, and prioritize that. On average, 1-2% of the candidates that apply to our writing positions pass our interview process.
At Express Writers, we're structured around three levels:
At the specialist level, we staff writers that match these requirements for advanced industries (legal, financial, technical):
These standards meet and exceed Google's E-A-T and Y-M-Y-L requirements.
At Express Writers, we write so you can get back to building your business.
We're a partner you can fully trust to produce great content that will boost your brand online.
In a world where Google searches have more than doubled since the beginning of 2020, creating content that gets found is more important than ever.
Go content shopping. ? Use code "cybermonday" to save 15% on any order of $500 or more. This code expires Monday, November 30, at 11 PM CT. We rarely to NEVER offer 15% off... so, grab this while you can!
We're here--working from home--and ready to serve you.
To your success,
--Julia & Team
Express Writers
P.S. Questions about how we can help you? Need a custom quote? Reply back to this email, and we'll get you set up with a Client Specialist.
Hi there Luke,
Here's a scary fact. ??
Your blog probably won't get noticed in today's noisy, saturated online world.
I'm not saying this to be mean.
It's just a fact.
Here are the numbers:
Brian Dean of Backlinko and BuzzSumo did a study of 912 million blog posts.
They found:
94% of 900+ million blogs have zero backlinks.
Context: over 5 million blog posts are published PER DAY.
But, here's what I teach my students...
These numbers should uplift instead of discourage you. ??
Because, think of it. 5 million blog posts per day, but 94% of them aren't good enough to earn coveted backlinks.
Meaning?
You could step up, grab that attention, and be part of the 6% that's super successful.
In today's NEW YouTube video, I'll show you how to do it.
I'll teach you:
?? How to grow your brand through content marketing (no matter how much noise is already online).
?? My 2-key secret to winning a legion of fans and skyrocketing your brand through your content.
?? How to know your audience, and more importantly, know yourself and your brand.
?? And more!
Watch the YouTube video here.
To your success! ??
- Julia
Founder, Express Writers
Need great content? We're here to help. Start your content order today: Express Writers' Content Shop
Hi Luke,
What if. you never again had to guess when it comes to the process of creating, publishing, and promoting focused, traffic-earning content?
What if there's a way to rethink the whole confusing process and follow a no-brainer path?
I'm sharing my content creation process with you today in a succinct digital guide that you can instantly download and start using now -- for the price of one fancy restaurant meal.
I spent a week writing this in-depth digital guide just a couple months ago after one of my Content HackerT Academy students (Zee) literally asked me if I could write down the A-Z pathway of creating content for him. (And, we updated the guide with a few more key additions a few weeks ago.)
I realized all the pieces collectively together didn't exist in a logical format...even though you could find all the pieces themselves scattered across the web. But that can take hours of research. ??
Save hours of your time and get my visual, CLEAR pathway for actually seeing and building brand content that does result in profits. ??
Buy it now: The Content HackerT Process Map to Creating, Publishing and Promoting Focused, Traffic-Earning Content from Start-to-Finish for $99 here.
What's covered:
Walk away from confusion and find clarity in your content creation process today with this guide. Cheers to your content profits! ??
Grab your copy now: The Content HackerT Process Map to Creating, Publishing and Promoting Focused, Traffic-Earning Content from Start-to-Finish for $99 here.
To your online success,
- Julia
Founder, Express Writers & Creator, Content HackerT
P.S. Don't want to be subscribed to this segment? I would never want to spam you. Click here to be automatically unsubscribed from hearing about my training.?
Hey Luke,
Just a quick reminder that I'm closing access to 30% off all my courses tonight at 11 PM CT.
In just a few hours, the code CYBERWEEK2020 expires.
Get a one-time-only 30% discount by applying the code "CYBERWEEK2020" on any of my courses at checkout:
Unlearn Essay Writing: Learn how to kick that bad habit of writing stuffy, paragraph-style content -- for good. Choose Level 2 and I''ll edit, critique, and work 1:1 with you on the content piece you write throughout the video course. Comes with my favorite writing templates, formulas, cheat sheets, and the best meditation music soundtracks I''ve found to boost your writing creativity. Three modules, less than 25 short videos.
The Expert SEO Content Writer: Learn how to write and format content that hits Google''s top 5 results. Guidance on every step. Don''t have your audience identified yet? That''s where we start in this powerful, short course. Three modules, less than 25 short videos.
The Content Strategy & Marketing Course: 80+ bite-size videos in six modules that guide you through every step in building your very own content strategy from the ground up. You''ll know how to build advanced editorial calendars, set up smart content promotion strategies, predict and budget content, build and know your audience persona in and out, and much more. Students have said after completing the course that they had more clarity on content marketing than they received in four or eight years of college.
Want all the courses at $500+ savings? Get a bundle of all in The Content HackerT Superstar Bundle.
Simply paste in the coupon code CYBERWEEK2020 after you click enroll now on any of those three courses, and enjoy Cyber Monday/Black Friday-only huge savings on my premium courses.
This is your last chance to get the skill building blocks that can transform your business -- and skillsets -- in the New Year, at 30% off today.
CYBERWEEK2020 applies to the payment plans AND the one-time upfront payments.
If you're undecided, scroll about halfway down on any of my course pages for some amazing stories from our graduates that will show you just how powerful this course is - and how fast it works.
Elizabeth Dodd, Freelance Content Writer, just completed The Content Strategy & Marketing Course over Thanksgiving.
She said:
"The CS&M course is well organized, easy to understand, and highly usable, meaning you can apply it right away. Julia makes use of more than just her own resources, as well--she draws on the wisdom of other influencers in the industry with proven success. Real studies and statistics support her claims, so she''s not just opinionating. Julia is also amazing at feedback--she answers promptly and provides highly useful answers and examples.
This course has been so informative, endlessly fascinating, and even fun--which is how I know I''m in the right industry. Thank you, Julia, for your tireless help and deeply comprehensive answers to my questions in the FB group--I''ve not experienced that from an instructor in a while! I''m ultimately grateful that you''ve provided this amazing journey, as it''s kept me in a more positive place in a year of negativity and difficulty by giving me purpose, direction, and exercise for my brain."
In the past two years, we''ve accrued over 500 happy students in my Content HackerT Academy.
The difference between me and one of the many other courses in this space is that I''m not your typical corporate trainer -- I teach from a ground-floor perspective.
I know what it''s like to feast and famine, and come from a place where you have to hustle to deliver results and GROW.
I teach exactly how to do that -- grow through content. (It''s the reason I launched and trademarked Content HackerT last year, after eight years of implementing content successfully to growing my agency from scratch. My education is 100% practical, and gives content marketers the fundamentals of skill building blocks they can assemble on their own for success.)
For TODAY only, I''m offering a one-time deal on my courses that saves you over $500, depending on which course you choose.
With me as your mentor, and a PROVEN system to guide your steps, you''re guaranteed to know how to build long-term, effective, evergreen content marketing that works... if you put in the work and the time to learn, and go through the trainings.
Forget those quick marketing tricks that aren''t doing you any good.
Wouldn''t it be amazing to know the content marketing efforts you do will be effective?
If you''re stuck at the beginning crossroads, this is where you should start.
If you snag the Superstar Bundle of all my courses with code CYBERWEEK2020, you save $500+ today. Perhaps-just perhaps-the return of a one-time $1,260 or $223/mo investment could mean HUGE ROI if you net bigger and better leads through organic content that WORKS?
Our Black Friday/Cyber Monday one-time 30% off savings, ending tonight, is at a price I probably will not offer again -- over $500 in savings.
And importantly, it comes with a 100% 14-day money-back guarantee, which makes trying it out absolutely risk-free.
What's it going to be? Will you be in the ''content growth'' phase in 2020?
If the answer is "yes," then join us today.
Paste code "CYBERWEEK2020" in at checkout on any of my courses:
Unlearn Essay Writing: Learn how to kick that bad habit of writing stuffy, paragraph-style content -- for good. Choose Level 2 and I''ll edit, critique, and work 1:1 with you on the content piece you write throughout the video course, with my guidance. Comes with my favorite writing templates, formulas, cheat sheets, and the best meditation music soundtracks I''ve found to boost your writing creativity. Three modules, less than 25 short videos.
The Expert SEO Content Writer: Learn how to write and format content that hits Google''s top 5 results. Guidance on every step. Don''t have your audience identified yet? That''s where we start in this powerful, short course. Three modules, less than 25 short videos.
The Content Strategy & Marketing Course: 80+ bite-size videos in six modules that guide you through every step in building your very own content strategy from the ground up. You''ll know how to build advanced editorial calendars, set up smart content promotion strategies, predict and budget content, build and know your audience persona in and out, and much more. Students have said after completing the course that they had more clarity on content marketing than they received in four or eight years of college.
And remember -- if you snag the Superstar Bundle of all my courses with code CYBERWEEK2020, you save $500+ today. Here''s a direct link, coupon included, to our one-time $1,260 or $223/mo investment that includes 30% savings to the entire Content HackerT training system.
Cheers to your success!
See you on the flip side,
- Julia
Founder, Express Writers & Content HackerT
P.S. Want to go beyond the fundamentals I teach in my courses, and GROW into your next level? G.R.O.W. with Julia, my all-new mentorship community, also closes tonight at 11 PM. Get in for just $150/month here!
Hi Luke,
Copywriting is a dynamic, valuable trade. Without copywriting, the web itself wouldn't exist.
Despite its importance, many people still don't know what copywriting is or what a copywriter does on the daily, typing away behind their computer. ???????
The answer is a lot more complex, yet less confusing than you might think.
(Hint: It's NOT the same thing as "copyrighting." ?? But you already knew that.)
Somebody has to write all of those web pages, blogs, articles, social media posts, emails, and more into existence. The brunt of it falls to copywriters.
However, modern copywriting is a far cry from the original ad copywriting of the '50s and '60s.
Instead of ads, catchy jingles, and slogans, think blogs. Think helpful, educational, informational, or entertaining content. Instead of print ads or TV, think digital. Think the internet.
So, what does a copywriter do, exactly?
Follow along as we demystify this job description, infographic-style. Consider this a guide to copywriting for beginners. ??
What Does a Copywriter Do? (Infographic)
To your success,
- Julia & Team
Check out our services: Express Writers'' Content Shop
Courses & Education: Our online courses
Hi Luke,
I'm not exaggerating when I say there are more than 500 million blogs online today. ??
Each day, an average of four to five million blog posts go live.
That's over 3,000 blogs a minute!
So, should you even bother blogging at all? ???????
How the heck are you going to get noticed above all the noise online?
I'm here to share that there is a way, and it's a secret I'm going to share with you in this blog.
It's called finding your content differentiation factor (aka, CDF).
This is a concept I teach my students in my course and my book.
Ready to start learning what a content differentiation factor is, and how you can use it to stand out from the sea of blogs out there? ??
Let's dive in. ???????
Today''s new blog on the Content Strategy & Marketing Course site will give you quite a few ideas:
?How to Stand Out from 500 Million Blogs with a Content Differentiation Factor (CDF)?
To your success,
- Julia
Founder, Express Writers & Educator, The Content Strategy & Marketing Course
?
Hi Luke,
The past month has been one of the craziest in our collective memory.
I'm banking on the inevitability that NO ONE will forget March 2020, when a global outbreak known as COVID-19 wreaked havoc on public health, economies, jobs, livelihoods, and day-to-day living.
Business is NOT as usual. Instead, many of us in marketing are facing scary unknowns.
IRL marketing events got canceled, just like everything else. Those of us who rely on tradeshows, conferences, speaking gigs, and other events suddenly have to adapt.
Digital marketing - and content in particular! - just got way more important.
This is huge, but it's also dependent on the niche you're in.
Since COVID-19 came on the scene, internet use in Europe has been up by almost 50%. If you think about the worldwide impact, Google searches went up from 3.5 billion/day to almost 6 billion! Streaming services saw a 20% rise in usage. Netflix has had to lower streaming quality for everyone just to handle the load.
For many marketers, it's not all doom and gloom. ??
Search traffic is UP for many industries. Niches reporting traffic gains include:
? Health and wellness
? Online grocery and meal/food retailers
? Remote work, remote teams
? Preparedness
? Online dating
? Online toy and puzzle makers (fun fact: puzzles are HOT right now! ??)
Let's talk about it all - the impact of the pandemic on business and marketing, which niches are winning, which ones are losing, and which are holding steady despite the doom-and-gloom. The good news is, hope is here for many content and SEO marketers. ??
Be inspired with today''s Write Blog:
?How Today''s Pandemic Is Impacting Business & Marketing + 5 Ways to Keep Thriving?
To your success,
- Julia
P.S. Our team of 90+ works from home; we''ve opened up more hours to serve you and accommodate your content creation. We revamped our contact page and added a way you can call us anytime, including after-hours, about your content needs. With today''s pandemic on us, it''s a fact: content just got hotter than ever as a brand-building tool. Speak to us today.?
?Go content shopping ??
?
?Powered by ConvertKit?
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Luke,
Are you still struggling to see REAL results from your content and marketing efforts online?
You''re not the only one.
There''s a real problem that exists in our industry:
Content marketing rut. ??
Yes, I made that term up.
But it describes the problem well.
Any of these sound familiar?
Yikes.
Now imagine this...
What if you could FOCUS in on the right things and achieve 10x or 100x more results online?
What if... the content marketing system, processes, and tools you had in place meant that you could tap into 100+ amazing topic ideas, at any moment?
That would DELIGHT your audience, succeed in Google rankings, and tangibly bring in REAL profits?
This is what I teach, step-by-step, in my courses.
I worked with a student named Kyle in my Content Strategy & Marketing Course, an on-demand online course where I teach profitable content marketing (from the ground up - every step involved, you graduate with a fully-crafted content strategy in your hands from the skill-based lessons I teach).
Here''s what happened AFTER my student Kyle went through just a few of the major strategy & SEO content lessons, and APPLIED what he learned...
He updated old content for his boss'' site, plugged in analytics and tracking following my teaching, and ended up watching the content piece he''d strategized, put together, and published using my content marketing process go up by 73 positions in Google IN LESS THAN ONE WEEK. ??
Here''s the (tiny) screenshot of SEMRush showing one post go up by 73 position increases (you might have to click display images):
I was amazed when he told me about it...
Here''s the thing...Content going up 73 places in Google isn''t magic.
Kyle put my strategic lessons from The Content Strategy & Marketing Course directly into practice and saw BIG results.
His content is now earning more leads for his boss'' company.
The system and exact steps I teach has helped dozens of my students net more clients, SEO rankings, and results for their brands and their clients'' brands... and the confidence that they HAVE what it takes to make content marketing work.
What if you could build just a few amazing, INCREDIBLE pieces of content, and know that every step you take to build them - from start to finish - will result in you being FOUND online and achieving real profits?
And then repeating that, with your own marketing clients?
...That''s what I''ve been able to do with Express Writers, building our traffic up to over 100k/month:
And that''s what many of our top-level clients experience.
Content that achieves profits.
I walked Kyle through every step, and I can help you, too. You''ll get access to six modules, over 70 short, on-demand videos walking you through every step, a library of guest experts, and best of all? You''ll create a brand strategy as you go through the course!
Plus, join a FAB student community, and receive private 1:1 help from me.
Best of all? You''ll know, and understand, how to build profitable content after taking this course. Guaranteed.
Ready to take that next step?
Now is the time to stock up on your skills.
Want to learn EVERY step involved in building a profitable content marketing plan, from defining yourself in the market, deciding on the right topic cornerstones, all the way to creating content that works, maintaining that content, promoting, budgeting, and beyond? Enroll today in The Content Strategy & Marketing Course. This is a skills-based course, so you''ll actually emerge with a fully-crafted brand content strategy in your hands. ??
Need to learn SEO writing, and only have one week to buckle in and get these skills down? You need my one-week intensive SEO writing course, The Expert SEO Content Writer.
Or, grab your lifetime seat to a bundle of both.
Includes all my course content (proven methods trusted by 500+ students), bonuses, cheat sheets, templates, and more. Just one of the bonuses includes a live call recording of us ''converting'' a lead on content services.
End the guesswork of creating profitable content.
Add a blueprint and SYSTEMS to your arsenal that teach you exactly how.
Enroll today in The Content Strategy & Marketing Course, or The Expert SEO Content Writer, or, grab yourself a bundle of both.
See you on the flip side!
To your success,
- Julia
Founder, Express Writers & Creator, Content HackerT
P.S. Don''t want to be subscribed to this segment? I would never want to spam you. Click here to be automatically unsubscribed from hearing about my courses.?
P.S.S. I''m working on a new course, Unlearn Essay Writing, set to launch in mid-late June. This is a purely writing-centric course -- no SEO/conversion -- that will teach you how to ''unlearn'' what your AP professor rated A+, but your online readers hate. Then, how to soak in the practice of good online writing. ?THANK YOU ?to the 40+ of you that filled out my beta course user survey. We are taking your answers into consideration as I build the course!
...Didn''t take the survey, but want to be a part of it? We have a week left before I close the survey to focus on building and producing the course. ?Take the new course beta user survey here!?
?
Hey Luke,
Hopefully you had a delicious meal (or two) this week ?? ...
And you''re enjoying the week so far.
I''m here with a quick reminder that our Black Friday/Thanksgiving/Cyber Monday offer is closing soon.
(Monday, 11/30, at 11 PM CT -- in just TWO days)
Question:
What do you do when an unexpected roadblock slams into you out of nowhere?
(I mean, that kinda sums up 2020 -- yikes ??)
Maybe you suddenly realize you're not 100% clear on your business goals.
Maybe your content is falling flat, ignored and avoided by your audience.
Maybe you're thinking of hiring and delegating, but you're not sure how to look for people who'll care about your business.
And the worse part?
You have no idea where to go for advice.
No mentor or coach to guide you.
No community of talented entrepreneurs who've been there, done that.
It's a lonely road ahead.
But all that can change when you decide to join G.R.O.W., my brand-new community for heart-centered entrepreneurs and marketers.
To give you an idea of what it'll be like for you as a G.R.O.W. member, let's imagine a day inside the community.
With G.R.O.W., you no longer need to be alone on your journey towards brand growth. ??
This community is your cheering squad. Your roadmap. Your mentor. Your helping hand when you fall down. Your North Star in the confusing world of content marketing.
It's everything you need to grow your brand.whether that's 10x or 100x.
Now let me ask you, what is growth worth to you?
What's a dedicated coach and mentor worth to you?
To many, it's thousands of dollars.
It's painstaking hours of trial-and-error.
It's wasted time, desperation, even failure.
But it doesn't have to be that way.
I designed G.R.O.W. to be easy on your pocket, zero-fluff, and 100% focused on you.
All you need to join for one month is $150 (just $5/day!). With this, you'll get everything I mentioned above, plus:
Plus, I have a special surprise for you.
If you're not a Content Hacker Academy student, G.R.O.W. membership will give you access to special discounts on all my courses. Then, once you''re INSIDE G.R.O.W. and want to buy any of my courses, you'll bring your membership fee down to 50% -- lifetime discount. ??
Sound amazing?
I can't wait to see you inside.
I can't wait to start growing together.
Start your G.R.O.W. membership now. Cancel anytime.
Don't wait - we CLOSE G.R.O.W. enrollment in TWO days -- on Cyber Monday, November 30 at 11pm CST.
Remember -- success starts with that first step. ????? ??
Cheers to you!
Julia
Founder, Express Writers & Content HackerT
P.S. Happy Thanksgiving Week! ?? REMINDER: if you don''t want the live mentorship, but would rather have self-led courses to build fundamental skills (which I recommend if you haven''t done yet), I'm offering a one-time-only 30% discount on my courses, Unlearn Essay Writing, The Expert SEO Content Writer, and The Content Strategy & Marketing Course. Simply paste in the coupon code CYBERWEEK2020 after you click enroll now on any of those three courses, and enjoy huge savings on my premium courses.
Hi there Luke,
I''ll be honest...hitting publish today on this was so exciting, it was hard to sleep last night. ??
Today''s all-new YouTube video is one that I''m really excited to share with you.
My production team and I have worked on this particular one for weeks.
It''s the answer to this topic:
How to be inspired to start an online business RIGHT NOW... with little to no capital.
....Maybe you've heard a ton of stories about successful online business owners.
Like Jon Morrow, who started a blog from scratch and now earns over $100,000 a month from teaching people how to write.
Or Michelle Schroeder-Gardner, who lives life freely on the road in her RV or on the water in her sailboat, all because of the income generated by her blog Making Sense of Cents.
Or Ramit Sethi, whose net worth is now $25 million. all made through his online business and book sales.
I know, you're shaking your head right now.
Here's the thing.
You know those people I mentioned?
Jon Morrow is paralyzed from the neck down.
Ramit Sethi started out from scratch, the son of Indian immigrant workers who couldn't afford appetizers on their once-a-month dinners out.
I''m willing to be that you have the guts to try.
The curiosity all entrepreneurs need for success. The courage to explore. That's all you need for now (really!).
I believe you DO have what it takes to start your own online business.
Now, take your innate powers and use this blog as a guide. In it, I'll show you:
Let's dive right in.
Watch the YouTube video here.
Repeat after me... "NEXT YEAR IS WHAT I MAKE IT."
It''s up to you to make it successful!
So, cheers to your success! ??
- Julia
Founder, Express Writers
P.S. TOMORROW... our big reveal sharing our brand-new services comes out! We''re adding some brand new, 2021-friendly done-for-you services to our Express Writers'' Content Shop!
Hi Luke,
Today is the LAST day to enroll in my new course, Unlearn Essay Writing.
(Check out the UEW course + all the bonuses. Beta enrollment closes TONIGHT!)
As I spent the last few months holed up in my office to think, write, narrate, create, and work with my design & production team to build a top-notch online writing course
SIX amazing bonuses shaped up, each one born from a need I saw as I created the lessons.
(Nothing was born unless it organically came. I would narrate or create something, then realize-I need to create a guide for the 'learn more' thinkers! .If you're a 'I need to learn more' thinker, as in you want ALLLL your questions answered, you're just like me. Ha!)
Unlearn Essay Writing has A TON of powerful resources spread across three modules. Today, let's talk about the bonus module.
Bonus #1: Ultimate Quick-List of Julia's Writing Tools, Methods & Systems (Guidebook)
This is the only resource on the planet that gives away my secret sauce as a content writer.
This powerful guidebook is why we recently changed the course tagline to Write better, faster. I reference it in every other lesson inside the course. ("Go get the Ultimate Quick-List to get a direct link to this tool/resource/healthy habit.") Inside, you'll find everything. The keys to the castle on how to become a top-notch, top-paid content writer leader, creator, or writer.
Whether you need these skills to lead your team, guide a client, produce content yourself-this is a don't-miss bonus I simply won't offer anywhere else outside UEW. (Get the course + all bonuses NOW.)
Bonus #2: Student Partner Software Discounts
I've vetted and partnered with a few NEW writing tools that allow you access to save $$. I've even cultivated a list of hard-to-find resources that give you the necessary tools every client will expect you to have, at massive discounts. Don't pay full price for content writing tools-ever, with this new resource we just finished creating last week. (Get the course + all bonuses NOW.)
Bonus #3: Power Words and Phrases to Amp Up Your Writing
These are the words and phrases I've personally cultivated that can boost headline clicks and reader action up to 2, 3x. I know, because I've tested them myself. Words matter-and this is your cheat-sheet to knowing exactly which words matter. (Get the course + all bonuses NOW.)
Bonus #4: The Unlearn Glossary for The Online Content Writer
Sadly, going to college does NOTHING to prepare you for the world of online writing. For instance, college English doesn't teach you terms like:
The problem is every client EXPECTS you to be an expert on these words!
Not to worry.
In this Unlearn Essay Writing bonus, The Unlearn Glossary for the Online Content Writer, I compiled a detailed list of the terms I encounter day to day in the content industry (complete with definition and examples).
With this glossary, you'll never again panic when a client or your boss mentions a term you don't know. (Get the course + all bonuses NOW.)
Bonus #5: A Killer Copywriting Formula to Pay Attention to (Structure Strong Content, Each Time)
Is there a copywriting formula you should pay attention to? And if so, which one? I've tried 'em all-and I can tell you this one works. This guide will show you not only which formula rocks the most, but how to use it, too. Consider it yet another cheat-sheet to creating content that works-day in, day out. (Get the course + all bonuses NOW.)
Bonus #6: How to Stay Current as a Content Expert
I'm asked continually in the talks I give (on-stage AND virtual), "Hey, Julia, how do I keep up my knowledge as a content expert? Which experts should I follow?"
This resource is the FIRST time I've ever given away every single publication, show, and podcast I personally follow to learn incredible new facts, trends, and methods that help shape my own skills as a leader in content. You need this PDF-pronto. (Get the course + all bonuses NOW.)
Our epic bonus list is a sneak peek into the HUGE value you'll get with Unlearn Essay Writing.
They're part of a whole course structured to help you UNLEARN the #1 bad habit keeping you from online writing success.and then LEARN the skills of an actionable, in-demand online writer.
Enrollment closes TONIGHT. Grab your seat now and save 50% off the price you'll pay when we re-open much later in the year.
(Enroll Now)
See you inside! ??
Cheers to your success,
Julia McCoy
Founder, Express Writers & Educator, Content HackerT
Hi Luke,
What if. you never again had to guess when it comes to the process of creating, publishing, and promoting focused, traffic-earning content?
What if there's a way to rethink the whole confusing process and follow a no-brainer path?
Everything changed when I got my content creation pathway and process down.
Instead of just working hard...
I now add "working smart," and guess what? Massive ROI.
I'm sharing my content creation process with you today in a succinct digital guide that you can instantly download and start using now.
Get it now: The Content HackerT Process Map to Creating, Publishing and Promoting Focused, Traffic-Earning Content from Start-to-Finish for $99 here.
What's covered:
Walk away from confusion and find clarity in your content creation process today with this guide, which will cost you barely the price of a fancy restaurant meal. ??
Grab your copy now: The Content HackerT Process Map to Creating, Publishing and Promoting Focused, Traffic-Earning Content from Start-to-Finish for $99 here.
To your online success,
- Julia
Founder, Express Writers & Creator, Content HackerT
P.S. Don''t want to be subscribed to this segment? I would never want to spam you. Click here to be automatically unsubscribed from hearing about my training.?
Hey Luke,
This is the last reminder I'll send out.
G.R.O.W. with Julia, my all-new live mentorship community for heart-centered entrepreneurs and marketers, closes TONIGHT at 11pm CST.
Last chance:
GET IN G.R.O.W. and be one of our founding members. ??
I 100% believe the saying, "Your money isn't worth it to me, if my product isn't worth it to you."
But if you're an entrepreneur struggling to take your brand to the next level.
.or a marketer wanting your boss to see you as an important asset to the company?
G.R.O.W. will be worth it to you.
I''ve never been more sure of anything I''ve launched.
I''m guaranteeing your success... by showing up live with ADVANCED trainings, built on what you already have (you smart cookie ?? you).
And assembling a team of mentors, just for you, in a dedicated LIVE Slack workspace you''ll have full access to (opening December 1, after you enroll today).
You don't have to worry about anything when you join.
I won't load you up with fine print and secret charges.
I won't hold you for a year if you get in and suddenly find out it's not for you, or you don't have time for it, or you don't like my hair.just kidding. ??
The point is, you can cancel your membership any time. Without giving a reason.
Try it for one whole month at only $150.
If it's not for you, simply let us know seven days before your renewal date.
We'll cancel your membership, no questions asked.
Ready?
GET IN G.R.O.W. and be one of our founding members. ??
I'm so excited to see what we will do together.
Cheers to your success!
- Julia
Founder, Content HackerT
P.S. This is also your last chance to grab any of my courses at 30% off! In just a few hours, the code CYBERWEEK2020 expires. Get a one-time-only 30% discount on my courses, Unlearn Essay Writing, The Expert SEO Content Writer, and The Content Strategy & Marketing Course. Simply paste in the coupon code CYBERWEEK2020 after you click enroll now on any of those three courses, and enjoy huge savings on my premium courses.
Hi Luke,
Facts: The average content marketer believes the quality of their content is above average.
But the reality is that large majority are relying on subjective measurements of content quality.
(You''re not alone, if content still feels scattered to you. More than 52% of content marketers don''t actually have a documented content strategy yet, according to CMI and MarketingProf''s 2020 Benchmarks.)
Content shouldn''t be judged according to beauty or face value (which is in the eye of the beholder).
That''s a dangerous zone to play in. ??
Judging your content subjectively means you''re not using criteria. You''re using judgment. The question isn''t really answered.
For any definition of content quality to be practical, it needs to be objective.
Otherwise, it''s not consistent -- nor is it scaleable.
Google uses E-A-T and Y-M-Y-L (acronymns from their Search Quality Guidelines) to identify content quality. They have specific measurements to find Expertise, Authoritatitiveness, and Trust. It''s definitely not a subjective measurement.
...Back in 2013, Google was actually granted a patent for "identifying gibberish content in resources". And there are many more patents that Google has been granted that specify they can predict, find, and determine content quality.
Guess what guides content quality?
...You might have guessed it...
Content strategy.
Don''t trust your luck, or take your content at face value. ?? (You won''t see big dividends ?? that way.)
Need help here?
For a limited time (this month only), you can save 25% on both of my courses.
Facts: My courses are a one stop-shop for real, actionable content marketing and online writing skills.
You''re getting a mentor who''s been there, done that--for nine years, building businesses through content has been my full-time job as an entrepreneur. Forbes has even interviewed me about this skillset I built out of following my passion, after dropping out of college back in 2011.
(Begone, non-practical corporate gobbledy-gook -- you''ve got no place here)
Mariana, one of my first course students who trusted me when I was still a fairly-new educator, says this:
"As a digital strategist, I''ve been able to grow my end profits with the course and apply what I learned from Julia to create high ROI content, ultimately turbo-charging my content strategy game."
Over 300+ happy students proves my teaching is not a gimmick.
Need a guided, step-by-step process to train you on creating content that WORKS?
My courses are the ONLY ones in the entire industry where you''re actually building the tangible parts of SEO content, or a full-fledged brand content strategy (depending on which course you pick).
Yes, you heard that right -- my courses teach, and have, you building each exercise from the ground up.
Content calendar? Content budget plan? Keyword research for a blog? Structuring an SEO blog? An enticing hook for a blog? ...and so much more: You''re learning, watching my videos, then actually pausing to build each piece. ?
I''ve spent years of my life creating the concepts and lessons, for you to soak in, learn, and then APPLY.
No playing games.
Yes, you get a certificate, but you get REAL SKILLS that you can apply...immediately.
Grab your choice of my courses, put together just for smart marketers and entrepreneurs ready to take their skills to the next level.
And save over $150, depending on which course you pick.
Use code LEARNANDGROW to save 25% on my Content Strategy & Marketing Course, or The Expert SEO Content Writer. Want a bundle of both? The code applies to that, too.
Time to dial it up and learn long-term, effective, evergreen content marketing that work.
Forget those quick marketing tricks that aren''t doing you any good.
Wouldn''t it be amazing to know the content marketing efforts you do will be done...right?
Here''s to your success, in today''s crazy world. ??
See you on the flip side,
- Julia
Founder, Express Writers & Creator, Content HackerT
Hi Luke,
Last notice about this deal, expiring tonight:
Use code LEARNANDGROW to save 25% on my Content Strategy & Marketing Course, or The Expert SEO Content Writer.
(Want a bundle of both? The code applies to that, too.)
Facts: My courses are a one stop-shop for real, actionable content marketing skills.
For nine years, building businesses through content has been my full-time job as an entrepreneur.
?Forbes has even interviewed me about this skillset I built out of following my passion, after dropping out of college back in 2011.
Mariana, one of my first course students who trusted me when I was still a fairly-new educator, says this: "As a digital strategist, I''ve been able to grow my end profits with the course and apply what I learned from Julia to create high ROI content, ultimately turbo-charging my content strategy game."
Over 300+ happy students proves my teaching is not a gimmick.
Need a guided, step-by-step process to train you on creating content that WORKS?
My courses are the ONLY ones in the entire industry where you''re actually building the tangible parts of SEO content, or a full-fledged brand content strategy (depending on which course you pick.)
Yes, you heard that right -- my courses teach, and have, you building each exercise from the ground up.
Audience persona? Brand core taglines? Keyword research and SEO? Content writing? Content calendar? Content budget plan? Content maintenance and auditing? ...You learn each of these pieces in the Content Strategy & Marketing Course.
SEO writing, step-by-step? You need The Expert SEO Content Writer.
(Use code LEARNANDGROW to save 25% on both - ending TONIGHT)
Along the way throughout the curriculum, you''re learning, watching my videos, then actually pausing to build each asset. By the end of my courses, your new skills are ready to go out into the world!
I''ve spent years of my life creating the concepts and lessons, for you to soak in, learn, and then APPLY.
Yes, you get a certificate, but you get REAL SKILLS that you can apply...immediately.
Grab your choice of my courses, put together just for smart marketers and entrepreneurs ready to take their skills to the next level.
And save over $150, depending on which course you pick.
Use code LEARNANDGROW to save 25% on my Content Strategy & Marketing Course, or The Expert SEO Content Writer. Want a bundle of both? The code applies to that, too. This ends TONIGHT at midnight, CST.
Forget those quick marketing tricks that aren''t doing you any good.
Wouldn''t it be amazing to know the content marketing efforts you do will WORK?
Here''s to your success, always. ??
See you on the flip side,
- Julia
Founder, Express Writers & Creator, Content HackerT
Hi Luke,
Whether we know it or not, this year''s pandemic just clicked the "fast forward" button on the shift to cyberspace.
Google searches went from 3.5 billion in 2019 to 6 billion in 2020. And today more than ever, businesses are turning to the web to market their products and stay afloat during this unprecedented time.
If you've been thinking of learning copywriting, this is the right time.
But, what skills do you need to be a top-notch copywriter? Be a talkative extrovert? Be good at selling? Not quite.
Not a freelancer, but manage a team of content creators/marketing department? Share this article with them. ??
In my latest article for Entrepreneur, here''s a look at the six top-notch copywriting skills that are often overlooked but 100% necessary to writing in 2021.
Cheers,
- Julia
Founder, Express Writers
P.S. Facts: It''s reeeeeaaaally hard for me to keep secrets... but the cat will be out of the bag soon. ?? Next week, we reveal a BIG announcement on ALL new done-for-you services coming to the Content Shop.
Hi there Luke,
Headsup: the window is closing.
Your chance to save 25% off the Unlearn Essay Writing Course is coming down to the last 24 hours left. This ends tomorrow at 11 PM CST.
And if you enroll, I'm 100% sure you won't regret it.
Why?
To answer, I'll throw you a quick question.
If you met the man/woman of your dreams last night, would you:
1. Run to Vegas and get married?
2. Grab lunch to see if you have good chemistry, so you can get an idea if it's going to work?
Unless you're ...uh, high, I guess you'd pick option 2. ??
Because we all look for the safety net.
The exit door, in case we find out something isn't for us and we want to back out.
And this is exactly what I'm offering in the Unlearn Essay Writing Course.
You can enroll, go through all the lessons, write the 1,000-word blog piece.
.and still back out and get a full refund.
Now, I'll be honest with you.
We''re not here for half-committed thinkers.
Success doesn''t come in halves. It comes wholly -- or not at all.
It only works if you put all the effort in. Show up with 100% heart.
So, the refund is only granted when you show us you''ve put the work into it.
This course isn''t for people who have intentions of just opening the material, looking at it... then asking for their money back.
Nope.
The people who are ready to commit are the ones I serve best.
Everything you need to win at content writing is here -- in The Unlearn Essay Writing Course.
You simply need to go through the whole course, complete all the exercises, and write the 1,000-word blog piece.
It won''t take you years, months, week. You can go through this course, an hour a day or less, in just one week.
If you enroll in Level 2, you need to send the piece to me and go through with editing it together.
But if you do everything, put in all your hard work and effort, and still don't see results.
.all you need to do is email me within 30 days at julia@contenthacker.com, and I'll give you a full refund.
If you''ve done all the work...
And it doesn''t work...
No ifs and buts. No questions asked. No delays.
Plus, it'll only take you seven days to complete the course. It's not some slow-drip BS that'll eat up your guarantee period before you can even figure out if it's the right fit for you.
So, I'm inviting you to give this course a "test drive."
Enroll now to see whether or not it takes your writing career to a whole new level.
If it.
.then great!
If not, you get your money back, no harm done.
Enroll in the Unlearn Essay Writing Course now.
Warning: you don't have much time. I'm closing the discount for the course permanently tomorrow night. Enroll now with the special relaunch-only savings code UNLEARN and get hundreds of dollars off the original price.
- Julia
Founder, Content HackerT Academy & Express Writers
P.S. DON''T want to hear about The Unlearn Essay Writing Course? Not to worry. Click here and you''ll be removed this segment. I would never want to spam you. ??
Hi Luke,
Just a few days ago, new graduate Majd told me he''s putting his wife AND his partner through my course, The Content Strategy & Marketing Course.
He had no idea that he''d enrolled in a program that taught every step in building a brand that returns on profits...
Until he''d completed it and saw the power of knowing just how to build every piece of a brand content strategy.
This is what I teach in the course, step-by-step.
?The Content Strategy & Marketing Course is my flagship program first developed three years ago, which I update every single year for relevancy. See a summary of the new lessons we added just a few weeks ago on the Content Strategy Course blog.
(TL;DR -- Only for TWO more days, use code PROFITABLEBRAIN to save 25% on my courses: The Expert SEO Content Writer Course and my Content Strategy & Marketing Course. Want an ultimate Content HackerT bundle of both? This one-time savings code, going away SOON!, will save you over $300 on the bundle alone. ??)
Before I taught a single workshop (like the half-day workshop I led in Irvine, California)...
Hosted a paid training (like the summer bootcamp I led for MarketingProfs)...
I decided to ''debut'' as an educator with a powerful curriculum that would work for my students -- beyond a doubt, build their skills and expertise.
Guaranteed.
I sunk everything I had into this training - over 1,000 hours of my own time.
That''s why The Content Strategy & Marketing Course is so intensive.
Like Zee says (watch his video testimonial here), this course WILL teach you profitable skills.
(TL;DR -- Only for TWO more days, use code PROFITABLEBRAIN to save 25% on my courses: The Expert SEO Content Writer Course and my Content Strategy & Marketing Course. Want an ultimate Content HackerT bundle of both? This one-time savings code, going away Saturday!, will save you over $300 on the bundle alone. ??)
Monique, one of my graduates, has gone through The Expert SEO Content Writer twice, it was so powerful to her.
She built up her course editing business to make CONSISTENT revenue even during the pandemic.
No matter WHERE you came from...
You CAN build a brand, pull in a completely online audience, through content marketing.
You can teach yourself every skill. (Without going to college. In fact, I''d bet you good money the skills in The Content Strategy & Marketing Course are far more relevant, after the conversations I''ve had with graduates.)
For a limited time, I''m offering hundreds of dollars off of my intensive course bundle, or 25% individually off of each -- systems and processes that allow you to build a WORKING content system, day in, day out.
Only till THIS Saturday, use code PROFITABLEBRAIN to save 25% -- a whopping $249! -- on my courses: The Expert SEO Content Writer Course and my Content Strategy & Marketing Course. The code will save you over $300 on my ultimate Content HackerT bundle of both.
The choice is up to you -- the code applies to all. ??
This massive savings code ends in two days at 11 PM CST on Saturday.
To your success! ??
See you on the flip side,
- Julia
Founder, Express Writers & Creator, Content HackerT
P.S. Don''t want to be subscribed to this segment? I would never want to spam you. Click here to be automatically unsubscribed from hearing about my courses.?
P.S.S. New course launching June 30, 2020! Have you heard? I''m teaching the A-Z steps in online writing, in an unconventional ''unlearn'' style writing course. Get on the waitlist!?
Hey Luke,
Guess what these three people have in common? They''re all contributing to my new book! ??
You heard that right...
I''m co-writing my fourth book, Skip the Degree, Save the Tuition: Your A-Z Pathway to Teach Yourself a Money-Making Online Skill Set with my dear friend Dr. Ai Addyson-Zhang, set to launch in a few months from now...
And we have 35+ amazing entrepreneurs and leaders that have sent us contributions for our book:
Including Seth Godin, Neil Patel, AND...
Esther Wojcicki (the mom of three amazing people -- the CEO of YouTube, the CEO of 23andME, & a doctor).
Esther is writing our foreword...
And all of our amazing entrepreneurs are in on the vision of Skip the Degree!
Back in February of 2020, when my third book Woman Rising: A True Story came out, I immediately began writing my next book.
Skip the Degree had been a vision in my heart for over a year.
(Skip the Degree is one of those BHAGs of mine -- a Big, Hairy, Audacious, Goal, specifically to change and broaden the opportunities of our next generation)
The pandemic hit...
And I told myself, "I have GOT to get this out in 12 months."
Fast-forward to today.
35+ amazing leaders sent us ORIGINAL CONTRIBUTIONS for the book.
Dr. Ai Zhang, my co-author, wrote an incredible chapter -- thousands of words of original insights for parents that want to raise extraordinary kids.
I wrote an entire pathway to guide anyone, at any level or juncture in life, to uncover a path straight from passion to profits.
In short:
Skip the Degree, Save the Tuition is a powerful new skills-based guidebook created by two successful dropouts, featuring the stories of more than 30 entrepreneurs (including Seth Godin and Neil Patel!).
This is the first-ever book to share a radical, new systematic process for uncovering your passion and how to turn it into an income-worthy digital skillset.
I''m sharing a tangible, actionable pathway that leads you straight into living out and earning from your passion, and my friend and educational disruptor Dr. Ai brings the data, studies, and parental guidance.
This book will hit Amazon for preordering THIS CHRISTMAS ?? -- and we''ll let you know when it''s available.
It''ll be officially live, in all formats -- including Audible! -- February 2021.
Sign up to the book waitlist.
Cheers to your success,
- Julia
Founder, Express Writers
P.S. Need great content? We''re here to help. Start your content order today: Express Writers'' Content Shop
P.S.S. My all-new live mentorship community, G.R.O.W., launches Monday 11/23, closing 11/30. Look for an update then -- complete with a new website for my new brand baby! ??
Hi Luke,
The waitlist for my new upcoming course, Unlearn Essay Writing: Your Professional Online Writing Course, went live this week! ??
Check it out now: prowritingcourse.com.
Credits to our CTO Josh McCoy for designing the beautiful site, and to our design team at Express Writers for the visual assets. As we speak, the course is under production! ??
The course will open later June for our first beta round (yes, June 2020!) and will be limited to five days + 100 seats. Then, we''ll close it indefinitely to work with my first round of students.
This is my third course, and my very first 'unlearn' course (a training style I''ve been dreaming of for years).and I'm THRILLED to share it with you.
Over 500 students have trusted me enough to enroll in my trainings, since I began teaching in 2017. ??
Every course I developed sprung from a REAL industry pain point that I found and measured a pulse on. And this course has been in my sights for a while. Over and over again, in our agency HR inbox, 98% of the time I turn away candidates because the skillset of online writing is missing.
Before SEO/conversion/formats, we''re looking for quality of writing. Depth of research. Depth of writing. Plus a solid understanding of online content flow, which engages the online reader.
This ''quality'' factor in writing online content first requires unlearning the ancient-as-days AP English essay style our professor graded A+...but our online readers won''t even rate a D.
"Unlearning" is the style of training I've used for years to train my own content writers, in my agency. And now, I'm introducing it to the public in my upcoming course, Unlearn Essay Writing: Your Professional Online Writing Course.
?Make sure you sign up -- even if you''re on my list already! -- so we know exactly who to send an invite to when Unlearn Essay Writing Course is out.
We will have very limited seats during beta launch, and price will likely be half of what it will be when we relaunch again as an evergreen training.
Cannot wait to share more with you soon! ??
To your success,
- Julia
Founder, Express Writers & Educator, Content HackerT
P.S. Don''t want to hear about our trainings? I would never want to spam you. Click here to be automatically unsubscribed from this segment.?
Hi Luke,
Myth:
Publish a beautiful, comprehensive blog post 2x a week and you're on your way to content marketing success.
Wait, what? ??
It's a myth?
Quality content isn't enough to bring you a ton of traffic, gain you a legion of fans, and blow your content marketing ROI through the roof?
That's right.
It's not.
I know because I've been there, done that.
Two years after starting my business (2013), Express Writers was a young, promising content agency. And although I'd published 215 blogs and was getting around 500 organic visitors, I felt stuck and unable to scale higher.
All this changed when I realized I needed a strategy. I needed to STOP the cycle of creating, creating, creating content without a clear strategy and end goal for each piece.
What I've learned since: our content will only work when we have clear goals, topics, and a mapped-out topical content strategy to back us up.
Read the full blog below.
You can also check out our completely revamped Content Strategy Plan offering here (here''s an example of one we recently did for a client). ??
Updates to Our Content Strategy Services for 2020: We Now Offer DFY Content Strategy Plans
To your success,
- Julia & Team
P.S. Don''t forget! Check out our completely revamped Content Strategy Plan offering here (bonus: see an example of one).
Hi Luke,
Thinking of investing in content this month?
Last month, we wrote ~400 pages of content for businesses in a wide variety of niches:
In our specialty expert services, we''re hiring and assigning writers to our clients'' projects that have advanced expertise in deep fields. (This blog explains more about this new pivot we did in February. This was NOT a pandemic pivot, but rather, a pivot after seeing consistent client requests for deeper expertise.)
Our new specialty experts match this criteria:
Here''s a bio of one of our recently-hired tech and engineering experts...
Linna has an MSc in engineering physics, together with two years of working full-time as a frontend web developer. She has worked on projects with turbo engines and AI for music recommendation. Besides a deep experience in technology, she is a yoga teacher and certified holistic health coach. As a nomadic soul, she speaks 5 languages and has lived in and traveled 30+ countries.
Here are our top-selling services in a quick-list below. Did you know we also have staff designers available to create amazing custom visuals, like the ones you see on the Write Blog?
We guarantee quality with two no-cost revisions on every piece of content.
Plus, our Content Manager Korilynn works to handpick each writer for every project, and keeps the same writers with ongoing projects, which results in a dependable level of consistency.
Questions?
Start a chat with our Client Success Agent Lorien, or, send us a reply to this email!
To your ongoing success ?? ,
--Julia & Team
Express Writers
P.S. Don''t want to be on the Content Shop Spotlight list? No problem. Just click here, and you''ll be unsubscribed from this segment. We would never want to clutter your inbox unnecessarily.
Hi Luke,
Today on the Write Blog, we have a guest blog by staff expert writer Randi.
The whole point of content marketing is to add value to people's lives.
Instead of shouting "buy this!" over and over, content lets you inform, educate, and entertain your audience.
That's why content marketing generates 3x more leads than traditional marketing but costs 62% less.
That's also why clickbait headlines are such a problem: They chip away at an organization's authority and trustworthiness.
...In other words, the complete opposite of what you want your content marketing to accomplish.
At the same time, your headline is what gets people to click and actually read your content.
Us writers must constantly walk a fine line between engaging headlines and sensational clickbait headlines. I'll be the first to admit that it's not always easy or simple.
BUT, over the years I've spent writing for Express Writers and running an indie news website, I have developed some techniques to optimize headlines for engagement while steering clear of baseless sensationalism.
Let''s get into what those are so you can steer clear in these perilous online times, too. ??
Read Randi''s full blog on the Write Blog, out today:
?How to Cut Through Clickbait Headlines: 6 Techniques from a Real Writer?
To your success,
- Julia
P.S. Need great content? Go content shopping today. Or, book your FREE consultation via our contact page and talk to our on-staff Content Strategist, Kira.?
?Go content shopping ??
?
?Powered by ConvertKit?
?
Hi Luke,
What''s on your content calendar this month?
I watched the amount of Google searches nearly double in March from 3.6 billion/day to 6 billion -- and HOLD that spot through May.
Last Thursday, I was honored to have been asked to lead one of SEMrush''s sessions for their #5HoursofContent webinar, and I shared these findings in my presentation. I''d tracked them live myself over the past two months in Worldometers. Missed my talk? Grab the slides here -- no email required.
Content truly is hotter than ever. ??
But, you can''t just create any content if you want to win. The right tone of voice, 10x value, great writing, keywords, relevancy are all ingredients of successful content.
...Sound hard? It is. You can''t do it well without a good writer in your corner.
That''s our specialty. This May, we celebrated our ninth anniversary as a business. ??
Over the month itself, we created a ton of content. Our top-selling services were:
Last month, we created content for businesses in a wide variety of niches:
In our specialty expert services, we assign writers to our clients'' projects that have advanced expertise in deep fields. This blog explains more about the hiring changes we did in February. (This was NOT a pandemic pivot, but rather, an answer to our clients'' requests for deeper experts.)
Our new specialty experts match this criteria:
Thinking of starting your content order with us?
Here are three ways you can order & receive your content.
Plus -- now through the end of June, save 5% on any order in the Content Shop with code "junesavings".
1. ? La Carte Content Services
Order anytime through the Content Shop, fill out your forms that show after ordering, and simply login to your account to download your completed content.
2. Managed Content Services
Our management team builds a spreadsheet, Trello board, etc. to manage your content and delivers to your system. Contract-free! Must spend $2,500 or more per month. No extra cost -- included in the cost of your content. You get to pick and direct where we send your custom content (Google Drive, Trello, Dropbox, etc.). Here''s our PDF detailing this entire process.
3. In-Between
[New!] Not ready for hands-off management? But, maybe you''re considering ordering a specialty expert article or two, but you''re just not sure how to fill out your forms in the My Account area? You can book a call just for filling out your project details over-the-phone with Lorien, our Client Success Specialist. Using our backend staff-only "Login as Client" feature, she''ll fill out the form for you as you chat with her on the phone, and submit project details through to our Content Manager. After you place your order in the Content Shop, simply book a dedicated project input form call here.
Questions?
Start a chat now (little green button on the bottom right).
Or, check out the Content Shop for pricing. (Don''t forget code junesavings.)
Cheers to your ongoing success! ??
--Julia & Team
Express Writers
P.S. Don''t want to be on the Content Shop Spotlight list? No problem. Just click here, and you''ll be unsubscribed from this segment. We would never want to clutter your inbox unnecessarily.
Hi Luke,
Did you hear?
Because of Google''s growing emphasis on search intent (read my blog out yesterday detailing this topic here), website owners must adapt their site and content to fit the end user (human) with hyper relevancy.
It''s either that, or miss out entirely on rankings.
Search intent now matters just as much as Google''s E-A-T standards.
...What does this mean?
Basically, if you run a blog educating the public on how goat cheese is made -- let''s say it''s called howgoatcheeseismade.com, and you sell an end book or product on how to raise your own goats and make goat cheese, each and every topic on your site NEEDS to address that topic, if you want that site to rank for searches like "how goat cheese is made." (Great niche idea, btw. You''re welcome.)
To fulfill search intent, you can''t add a random post on your site about "how to groom sheep dogs" or "how to build a farm." You must stay hyper relevant to the topic at hand, to continue to rank overall for those terms. This tells Google you DO care about search intent, and you are fulfilling that piece of the puzzle. BAM. The more relevant you stay... the more you''ll earn those rankings. ??
This is only for those of you with specific ranking goals, per site, by the way. And that''s a very niche example. If your topic umbrella goes much wider, like ours does at expresswriters.com, you don''t have to stick to one category alone. However, even our content at expresswriters.com can all be categorized under content writing. Even our posts on productivity or working together as a remote team is all about, well, content writing.
This matters because of the HUGE opportunity right now in search.
The monopoly of online traffic comes from Google. It''s true -- Google''s searches, the ones you and I do every day, make up 72% of the world''s total online traffic. ?? Nuts, right?
Getting found through great content is so much better than running ads - which is like a faucet, turned on and off only when you have dollars.
But, the truth is you can''t do publish great content without a good writer in your corner. I use my team everyday for our own marketing content.
Since 2011, we''ve completed over 20,000 content projects for brands around the world. We''ve worked from home, and nothing has changed for us -- if anything, our availability is even more wide open these days. We have 90+ writers in a variety of niches. Our specialty is onsite content, especially great SEO content, and the important surrounding formats -- email, social media, ebooks. (Want to learn or teach your staff the art of SEO writing? Check out my course, The Expert SEO Content Writer.)
Need a blog plan? Check out our blog writing plans here, OR, go for our deep specialized expert writers here (if you''re in a tough medical, tech, AI, etc. field).
Questions?
Start a chat now (little green button on the bottom right), or book a call with our on-staff expert Content Strategist, Kira.
Cheers to your ongoing success! ??
--Julia & Team
Express Writers
P.S. Don''t want to be on the Content Shop Spotlight list? No problem. Just click here, and you''ll be unsubscribed from this segment. We would never want to clutter your inbox unnecessarily.
Hey Luke,
Let me guess.
You've read 100 marketing and entrepreneurship books.
You've invested in a ton of "grow your business" courses.
You've attended seminars, webinars, and talks.
You've read countless blogs and listened to endless podcasts.
But instead of growing...
Your head might be spinning.
"Start with writing a book," some say.
"FB ads are the only way to grow your business," others say.
"Follow this roadmap," some say.
"That roadmap is totally wrong," others say.
All this time your business is stuck. Barely breaking even some months. Losing money other months.
You're exhausted. Your brain is fried. You don't know if you can go on much longer.
You ask yourself, "Why aren't all these books and courses working to grow my business?"
And maybe deep inside, you know why.
It's not because your business is awful (it's not). It's not because your product isn't good (it is).
It's because your business is unique. You are unique.
And as a unique entity, you need to grow uniquely.
You need a specific, personalized roadmap for growth.
You need a mentor who'll guide you on the right path.
You need a support system in your back pocket.industry experts + other heart-centered entrepreneurs like you.
Let me tell you this.
I know your pain. I was once like you. Struggling. Reading resource after resource. Buying courses that didn't work.
You know what I desperately wanted back then?
A next-level growth resource -- a growth-focused coach and mentorship. Someone to show me a roadmap for growth, then tell me how to approach it in my own unique way. Someone to answer all my growth-related questions.
Now, after 10 years in the content marketing industry.
.after growing my tiny $75 startup into a thriving seven-figure business.
.after coaching and teaching over 500 students in The Content Hacker Academy.
.I'm here to offer everything I wanted back then.
.to you.
This is EXACTLY the reason I came up with G.R.O.W. with Julia.
Read today''s Write Blog for the full story, in all its insomnia glory ??, behind this launch.
Here''s the special reason why I''m delighted about offering this uniquely different educational resource for Black Friday.
G.R.O.W. builds on those courses/books/trainings you have under your belt that you don''t know how to use...
By giving you an advanced expert community to turn to (for 2020/2021 problems, because let''s face it -- it''s a NEW world out there ??).
How much growth would this mean for you?
G.R.O.W. is all about ADVANCED training, building on skills you already have:
G.R.O.W. is something very special.
A community, a growth-incubator, a support system in your back pocket.
You get coaching, personalized answers to all your questions, and membership in a living, breathing organism full of heart-centered entrepreneurs and marketers like you.
This isn't like the hundreds of books, courses, blogs, and podcasts you've consumed in the past.
This is a LIVE community of experts and fellow-entrepreneurs who have one goal in mind: YOUR GROWTH.
You'll get:
Together, we can grow.
We will grow.
You'll reach heights you never thought possible.
And you'll never need another generic marketing book or course again.
Trust me.
Start your G.R.O.W. membership now for only $150 a month. Cancel any time.
Don't wait - we end enrollment on Cyber Monday, November 30 at 11pm CST.
Cancel anytime -- no strings attached. $150/month to help us run an amazing community. LIVE coaching. LIVE community and mentor help. When you need it, on-demand.
Join our all-new mentorship community today, and take that ONE important step that separates you from real, long-term, 10x growth.
Cheers to your success!
- Julia
Founder, Express Writers & Content HackerT
P.S. Ready for this week''s upcoming Thanksgiving Day? ?? Me too! Here's something else to be excited about: if you don''t want the live mentorship, but would rather have self-led courses to build fundamental skills (which I recommend before joining G.R.O.W.!) I'm offering a one-time-only 30% discount on my courses, Unlearn Essay Writing, The Expert SEO Content Writer, and The Content Strategy & Marketing Course. Simply paste in the coupon code CYBERWEEK2020 after you click enroll now on any of those three courses, and enjoy huge savings on my premium courses.
P.S.S. Read today''s Write Blog for the full story, in all its insomnia glory ??, behind this launch.
Hi Luke,
Two days ago, I opened my new course Unlearn Essay Writing: Your Professional Essay Writing Course for beta enrollment.
Check out the details here.
Naturally, you'll have a bunch of questions about the course.
You'll want to know,
"Is this course a good fit for me?"
"Will I get real value for the money I spend?"
"If the course isn't right for me, can I get my money back?"
If you're asking these questions, great!
I've put together a complete FAQ page that covers everything: disclaimers, policies, beta enrollment mechanics, and more.
Here are three FAQs I thought worth mentioning.
Is this course right for me?
If your goal is to become a successful online writer, YES.
It doesn't matter if you're a total newbie or a writer with a couple years' experience under your belt.
For newbies: This course is perfect for you. I cover the basics of great online content in a perfectly beginner-friendly style. (Think workbooks and workshop-style video lessons.)
For experienced writers: How much success are you REALLY getting from your content? If all you can say is MEH, this course is a great fit for you. It's packed with the advanced strategies, tools, and tricks I used to grow my thriving brand Express Writers on content alone.
What's the guarantee?
I'm 1000% percent sure you'll LOVE this course so I'm offering you a 30-day money-back guarantee.
This doesn't mean you can enroll, watch all the videos and download all the bonuses, and then ask for your money back. (Don't enroll if that's your plan.)
But if you put serious work ethic into learning great online writing, complete all the exercises, and put your skills to the test.and you're still unhappy with the results.I'll give you your money back in full.
Do I think this will happen?
Nope. After 30 days, you're more likely to email me your success story than a refund request.
How does beta enrollment work?
When you enroll as a beta student, you get:
But remember, beta enrollment is closing in three days. And I'm only accepting 100 students because I want to laser-focus on improving their online writing skills.
So, are you in?
Check out the details here, and enroll if it''s a good fit. The course closes in three days from now.
Cheers to your success,
Julia McCoy
Founder, Express Writers & Educator, Content HackerT
Hi Luke,
This expires next Saturday at midnight CST -- savings code PROFITABLEBRAIN will save you 25% on my Content Strategy & Marketing Course, or The Expert SEO Content Writer.
(Want a bundle of both? The code applies to that, too.)
Facts, fam: With everything I teach, I never promise overnight success.
In fact, I recommend against buying my training if you''re looking for that quick-fast-success life.
Instead, I teach strong, slow-to-implement, powerfully-high ROI content marketing methods that...work.
It simply takes time, patience, and commitment.
And my students have seen the power of these strategies...
Educated people just like you, who are practitioners and marketers in the industry.
Holly, a solopreneur building her own brand, applied the model and process I teach inside Content Strategy & Marketing Course to her new health copywriting business.
Dolly is on fire creating her own brand, and had the confidence to share her passions with the world after taking my Content Strategy & Marketing Course and receiving my 1:1 help. (That''s included in all of my courses.)
Monique went through The Expert SEO Content Writer twice, it was so powerful to her.
She built up her business to make CONSISTENT revenue -- even during the pandemic. Monique has created a successful money-making business by focusing on learning and implementing SEO writing that works.?
If you need these skills, now is the time to invest.
Next Saturday at midnight CST savings code PROFITABLEBRAIN, saving you 25% on my Content Strategy & Marketing Course, or The Expert SEO Content Writer, expires.
Want a bundle of both? The code applies to that, too.
Facts: My courses are a one stop-shop for real, actionable content marketing and online writing skills.
You''re getting a mentor who''s been there, done that.
For almost a full decade, building businesses through content has been my full-time job as an entrepreneur.
I''ve spent years of my life creating the concepts and lessons, for you to soak in, learn, and then APPLY.
?My Content HackerT Academy courses have been put together just for smart marketers and entrepreneurs, ready to take their skills to the next level.
Now is the time to save $200 or more, depending on which course you pick.
Use code PROFITABLEBRAIN to save 25% on my Content Strategy & Marketing Course, or The Expert SEO Content Writer. Want a bundle of both? The code applies to that, too.
Forget those quick marketing tricks that aren''t doing you any good.
Wouldn''t it be amazing to know the content marketing efforts you stress over are the ones that WORK?
Here''s to your success, no matter the path you choose. ??
Happy Saturday,
- Julia
Founder, Express Writers & Creator, Content HackerT
P.S. Don''t want to be subscribed to this segment? I would never want to spam you. Click here to be automatically unsubscribed from hearing about my courses.?
P.S.S. Have you heard? Psst... New course launching in June 2020! Have you heard? I''m teaching the A-Z steps in online writing, in an unconventional ''unlearn'' style writing course. Get on the waitlist!?
Hi Luke,
Blogging is an exciting, dramatic way to grow your brand.
In fact, 90% of B2B and 70% of B2C businesses are using content to promote brand awareness, increase ROI, and build authority in their industry.
Need some inspiration on this?
For example, there's #1 New York Times'' bestselling author Mark Manson.
Mark started his blog in 2009.
Fast forward five years later, and he's enjoying a readership of two million people. ??
And if blogging was powerful for Mark Manson in 2009, think of what it can do for you today.
We''ve been blogging for nine years, and it''s accounted for 99.9% of our entire client base, presence, and revenue. ??
Are you reading this, but you haven''t started consistently blogging yet?
Now--more than ever--is the right time to create consistent content. Get found by the people doing 6 billion+ searches on Google every day.
Below you'll find the biggest reasons to start blogging today (#1-#17).
Already have a blog but feeling that it's not getting you the results you want? Read #18-#41 to learn how to improve your blog posts based on these 2020 statistics.
Be inspired with today''s Write Blog:
?41 Incredible Blogging Statistics to Inspire You to Blog?
To your success,
- Julia
P.S. Our team of 90+ works from home; we''re still here and taking content orders! Need great content? Go content shopping today. Or, book your FREE consultation via our contact page and talk to our on-staff Content Strategist, Kira.?
?Go content shopping ??
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Hi Luke,
We've heard it tons of times.
"A college education is the key to a successful, financially secure future."
And maybe it was true 20 years ago.
But things have changed drastically.
In his book Leveraged Learning, education pioneer Danny Iny calls college, ".old, musty and maybe dead."
"Higher education is no longer working for the average student or for the companies looking to hire them," he says. "That''s why it''s a good idea to take a hard look at the facts before committing four or more years of your life and spending a lot of money."
So, should you invest in higher education?
...And if you don't, what alternatives can you grab for a better, brighter future?
Let's look at some facts.
Despite the pristine togas and huge grins at graduation day, the facts paint a dreary picture of students post-graduation.
They're saddled with enormous debt, struggling to support themselves, and wondering why their dream companies aren't hiring them.
What's more, tuition rates and fees are growing every single year. ??
Students owe a total of $1.64 trillion in student loans. In fact, student loans are the second largest loan category in the U.S. (next only to housing!)
Students with loans over $100,000 pay the equivalent of a home loan every month for up to 20 years. To make it worse, bankruptcy laws prohibit exemption from paying off student loans.
ALSO FACTS: Huge, successful companies like Google, Penguin Random House, and Hilton prioritize skills over a bachelor''s degree in the hiring process.
So how do you navigate this?
...Read the full details in today''s NEW Content Strategy & Marketing Course blog:
?Is College Worth the Cost? A Look at Today's Education Landscape?
To your success,
- Julia
Founder, Express Writers & Educator, Content HackerT
?
?
?The Content Strategy & Marketing Course is a part of Content HackerT accredited courses
?
Hi Luke,
I'm incredibly excited to share with you that the waitlist for my new upcoming course today, Unlearn Essay Writing: Your Professional Online Writing Course, is live today.
Check it out now: prowritingcourse.com.
Credits to our CTO Josh McCoy for designing the beautiful site, and to our design team at Express Writers for the visual assets. As we speak, the course is under production! ??
I''ve already invested over 80 hours (and more to come!) on producing a curriculum that will, 1000%, teach skills that work when it comes to writing -- and help you unlearn those bad habits from essay school.
The course will open later June for our first beta round (yes, June 2020!) and will be limited to five days + 100 seats. Then I''ll close it indefinitely to work with my first round of students.
This is my third course, and my very first 'unlearn' course (a training style I''ve been dreaming of for years).and I'm THRILLED to share it with you.
Over 500 students have trusted me enough to enroll in my trainings, since I began teaching in 2017. I couldn't be more honored. ??
Every course I developed sprung from a REAL industry pain point that I found and measured a pulse on.
...But, you might ask, why do YOU feel the need to solve all the pain points, Julia?? Not everybody does, that''s for sure!
#1 -- If I help solve these problems, my life/my client''s life/my staff''s lives get much easier in my agency. Resources out there in the world means better qualified candidates, and well-trained employees. So yes -- a part of me may be selfish! If I create a powerful resource that gives the skillset away to the public, we will be able to hire even more qualified people.
#2 -- I''m enneagram type 8, if you didn''t guess already. That''s why I simply love to create, produce, and go in my hermit hole to submerge and then emerge months later with a powerful, life-changing resource for my people. It''s one of my favorite things. (And also one of the reasons I''m probably prematurely aging. And also one of the reasons I can''t remember basic things, like where I put my car keys or my phone -- ever. But it''s okay. ??Bahaha.)
Before I began creating, it''s critical for me to know what YOU want.
And that''s why a few weeks ago, I emailed my list and shared with a few of you that inspiration struck -- and I was creating another course.
I sent that survey out to on a Saturday...
50 of you replied right away, took my survey, sent in above-and-beyond details, and told me you were ready to 'unlearn''. I was shocked that many people answered on a weekend!
I shared in that email how many of you the problem I saw -- how over and over again, in our agency HR inbox, 98% of the time we''re turning away candidates because the quality of writing itself is missing.
...We''re not even looking for keyword placement yet. Not even worried about SEO formatting or conversion styling. Before all of that, we''re looking for quality. Depth of research. Depth of writing. A great understanding of flow and engaging the online reader.
And guess what?
That quality first requires unlearning the ancient-as-days AP English essay style our professor graded A+...but our online readers won''t even rate a D.
(It''s a problem that holds back even the founder of $100M/year company -- Basecamp. Jason Fried shared a chapter in Rework, an excellent book, detailing how every new recruit of theirs has to ''unlearn essay writing'' to write an email that will move the needle.)
"Unlearning" is the style of training I've used for years to train my own content writers, in my agency. And now, I'm introducing it to the public.
My upcoming course, Unlearn Essay Writing: Your Professional Online Writing Course, will cater to beginners and advanced students.
Like:
* B2Bs and B2Cs
* Entrepreneurs
* Brands
* Freelancers
* Service-based providers
Also, this is a purely writing-centric course.
That means.
* No SEO methodologies.
* No conversion methods.
* You'll learn the fundamentals of professional online writing.
* You'll learn how to immediately spot and CUT the fluff.
* You'll learn how to craft content for any format.
* You'll UNLEARN essay writing.
* There are FREE-FORM writing exercises plugged right into the course.
You'll be WRITING **during** the course as you progress through the modules, and you can blaze through this intensified, zero-fluff training in just one week. You''ll learn ALL my tools, methods, and habits that translate to well-written content in a fraction of the time it takes other writers. By the end of the course, you'll have written a 1,000w piece!
When we launch, there will be a level accessible where you receive my (honest, detailed) critique on your final piece of content.
(This will help propel you straight to another level, because I''m ruthlessly detailed and specific with any improvements geared to more results.)
Sound good?
?Get on the waitlist.?
Make sure you sign up -- even if you''re on my list already! -- so we know exactly who to send an invite to when Unlearn Essay Writing Course is out. We will have very limited seats, which is what I do anytime I have a beta launch rolling out.
For those of you that did -- I''ll see you back here in late June, when we''re ready to open a five-day open/close round for our first beta students.
Let''s do this.
Unlearn what doesn''t work, and soak in what works...
And elevate our content writing confidence and skills! ???
To your success,
- Julia
Founder, Express Writers & Educator, Content HackerT
P.S. Don''t want to hear about our trainings? I would never want to spam you. Click here to be automatically unsubscribed from this segment.?
Hi Luke,
Ready to invest in content creation this month?
After watching the amount of Google searches nearly double in March from 3.6 billion/day to 6 billion -- and HOLD that spot through May...
Content truly is hotter than ever. ??
Last Thursday, I was honored to have been asked to lead one of SEMrush''s sessions for their #5HoursofContent webinar, and I shared these findings in my presentation. I''d tracked them live myself over the past two months in Worldometers. Missed my talk? Grab the slides here -- no email required.
Back in May, Rand Fishkin -- SEO thought leader and founder of Moz -- said this: "If you're low on budget but can weather this storm, build up through content, SEO, and building your OWN media channels."
This is still true, folks.
But, you can''t just create any content if you want to win. The right tone of voice, 10x value, great writing, keywords, relevancy are all ingredients of successful content.
...Sound hard? It is. You can''t do it well without a good writer in your corner.
That''s our specialty. This May, we celebrated our ninth anniversary as a business. ??
Over the month itself, we created a ton of content. Our top-selling services were:
Last month, we created content for businesses in a wide variety of niches:
In our specialty expert services, we assign writers to our clients'' projects that have advanced expertise in deep fields. This blog explains more about the hiring changes we did in February. (This was NOT a pandemic pivot, but rather, an answer to our clients'' requests for deeper experts.)
Our new specialty experts match this criteria:
Thinking of starting your content order with us?
Here are three ways you can order & receive your content.
Plus -- now through the end of June, save 5% on any order in the Content Shop with code "junesavings".
1. ? La Carte Content Services
Order anytime through the Content Shop, fill out your forms that show after ordering, and simply login to your account to download your completed content.
2. Managed Content Services
Our management team builds a spreadsheet, Trello board, etc. to manage your content and delivers to your system. Contract-free! Must spend $2,500 or more per month. No extra cost -- included in the cost of your content. You get to pick and direct where we send your custom content (Google Drive, Trello, Dropbox, etc.). Here''s our PDF detailing this entire process.
3. In-Between
[New!] Not ready for hands-off management? But, maybe you''re considering ordering a specialty expert article or two, but you''re just not sure how to fill out your forms in the My Account area? You can book a call just for filling out your project details over-the-phone with Lorien, our Client Success Specialist. Using our backend staff-only "Login as Client" feature, she''ll fill out the form for you as you chat with her on the phone, and submit project details through to our Content Manager. After you place your order in the Content Shop, simply book a dedicated project input form call here.
Questions?
Start a chat now (little green button on the bottom right).
Or, check out the Content Shop for pricing. (Don''t forget code junesavings.)
Cheers to your ongoing success! ??
--Julia & Team
Express Writers
P.S. Don''t want to be on the Content Shop Spotlight list? No problem. Just click here, and you''ll be unsubscribed from this segment. We would never want to clutter your inbox unnecessarily.
Hi Luke,
Content marketing is on target to be a $400 billion industry within the next year or two, with 70 percent of businesses actively engaged in it.
Want to learn how to do it? Now's a great time.
But you'll need the skills and technical expertise if you want to thrive in this burgeoning industry.
If you're looking around online, you'll notice that there exist many different takes on what content marketing is and what skills you need to learn to do it successfully. That's why, when people ask me about skills, I like to point this little fact out:
Content strategy and marketing are less skills themselves and more sets of skills used together to achieve a specific goal. These topics, which sit at an interesting intersection of digital marketing, content creation, and business, leverage abilities found in all three of those areas.
In other words, if you're out to learn content marketing, you're going to find yourself developing a well-rounded knowledge of all three of those categories pretty quickly.
Here are eight fundamental content marketing skills to learn that will serve you well no matter what area of the business in which you participate, in my new Content Strategy & Marketing blog out today. ????
8 Content Marketing Skills You Should Learn That Will ALWAYS Be in Style
To your success,
- Julia
Founder, Express Writers & Educator, The Content Strategy & Marketing Course
P.S. Psst... New course launching in June 2020! Have you heard? I''m teaching the A-Z steps in online writing, in an unconventional ''unlearn'' style writing course. Get on the waitlist!
Hi Luke,
Last and final reminder.
In just TWO days (this Saturday from 1-3pm), I''ll be in Cedar Park, Texas signing hardback and paperback copies of Woman Rising: A True Story.
?Register on Eventbrite if you can make it. It''s 100% free. Just the optional cost of an autographed book.
Currently, my office is full of books... and a giant wall banner, canvas stands, bookmarks to give away, registration lists to organize...
And I''m about to sit down to wrap up all the final pieces before book signing day happens.
It''s thrilling to get to celebrate with my readers and supporters IRL on Saturday.
We made it to #1 New Release and #1 Bestseller in our book categories on Amazon, on launch week. I''m still hearing incredible words and thoughts from new readers, even though it''s a little past 2 weeks since Woman Rising: A True Story went live.
Woman Rising is a story about hope. It's also the true story of my life.
On launch day (February 10), which was also my 29th birthday...
I received over 100 messages from readers thanking me for sharing this story. It made my day. Seriously.
One person I have never met before, Emily, messaged me her own story of escaping a cult, rebuilding her life, and then said this...
"...Thank you again for writing the most raw and vulnerable thing you have ever written. It's going to help more people and in more ways than you can ever guess.You are my new hero. Keep thriving."
She''d just started reading my book that day.
Hearing from readers like Emily is why I wrote Woman Rising. This book is so much bigger than me.
I''ve also launched a nonprofit that is in its infancy stages of creation, The Woman Rising Project. Book sales will directly support the mission of my nonprofit. I''m building plans for a publishing platform that gives victims of abuse and trauma a voice, as we speak.
If you don''t have a copy yet... fix that.
?Grab your copy of Woman Rising: A True Story, available on Amazon in paperback, Kindle, and audiobook.?
And come to my event if you can make it. Free refreshments, drinks, and a casual, awesome hotel venue to chill at together.
To your happiness,
- Julia
Entrepreneur, Author
P.S. If you''ve read Woman Rising, would you consider leaving me an Amazon review? Once you do, please reply to this email and let me know so I can personally thank you.
?
?Go content shopping ??
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Hi there Luke,
Final reminder.
I'm closing our MASSIVE savings on my new, proven training program, Unlearn Essay Writing Course, TONIGHT at 11pm CST.
40+ beta students successfully tested this course over summer. Here''s what they said:
Sura Rosenberg, Content Creator at Two Heads Video Marketing:
"As a published playwright and a veteran teacher of English for over 20 years, I consider myself a writer, but writing for social media and the internet really is a different animal. If you want to feel really confident about your social media content writing, then you want to take Julia's Unlearn Essay Writing Course. It's an incredible experience where you unlearn all your bad behavior and learn all the good behavior on how to do the correct type of writing for digital platforms.
Because this class is an online class, it takes you on a personal journey, you can go as fast as or as slow as you want and you can even repeat the lessons. Each module comes with its own downloadable workbook, again that you can print out and look at whenever you want, this is an incredible addition just to having the online classes.
The course gives you an approach that you can use for online writing that you can use over and over again, while still keeping your writing fresh and your personality front and center. Julia isn't offering you a template, she's offering you a system of thinking and communicating, this is paramount in today's social media world, it gives you the newest tools and the freshest voices to follow. So, if you want to be a content writer, then this is the class for you. Don't wait. Sign up today. You won't be sorry."
Sarah Schaefer Christopher Writer, Sarah S. Christopher:
"I spent some time yesterday working through The Unlearn Essay Writing Course modules and, as always, super impressed with your thoroughness and I love the time built in to TAKE ACTION. I absolutely love the background music you chose too, it just makes the whole thing seem relaxing, inviting, and like I am working with a higher purpose! ??"
Pascal Lanot, French Content Creator:
"Many thanks for your Unlearn Essay Writing Course. I am not yet a writing hero, but with your tips, and lot of practice, I will be successful."
So, if you want to join Sura, Sarah, Pascal and 35+ others and:
Then click here to get the details.
I'm offering a 30-day money back guarantee, so you never need to worry about buying something that's not right for you.
Enroll now with the code UNLEARN to grab the one-time-only chance to save 25% off my course. (It''ll automatically apply at checkout.)
Note:
This is the final reminder. Hundreds of savings on my new program ends for good in just a few hours, tonight at 11 PM CST. ?
Hope to see you inside!
- Julia
Founder, Express Writers & Content HackerT Academy
Hi Luke,
I work with my team at Express Writers on a 100% remote basis.
This is AMAZING for a ton of reasons.
So, what's it like to be in a remote team? Is it all bunny slippers and working in hair curlers? How do my writers, content strategists, and staff ramp up the motivation to keep going when there's no one looking over their shoulder?
In today's blog, you''re in for a treat. I''ve asked core members of my team to write a day in their life for you, and they rose to the challenge!
Enjoy the snippets of the colorful lives of our team, based all around the world. ?? ??
?A Day in the Life of a Remote Team: How We Work at Express Writers?
To your success,
- Julia
P.S. Our team of 90+ works from home; we''re here, writing, and taking your content orders. Go content shopping today!?
?
Creators and business owners/marketers:
How do you go from frustrated, burnt out, and at your lowest performance -- a very likely side effect of today''s lockdown and pandemic -- back to full throttle, and performing at your best again?
I''ve been there. As a creator, my inspiration and content creation abilities literally fuel all my brands forward (and provide for my livelihood).
Emotionally and mentally, the quarantine and economy shutdown during the COVID-19 pandemic hit me hard. There was one week where I totally lost my calm!
Watch this video to learn how I went from a week full of tears, frustration, and my lowest point during the pandemic, back to getting up every morning despite the situation with renewed joy, zest, and inspiration. I''ve even gotten back into writing my fourth book. ??
?Watch to catch my top three tips. Remember: take time and be patient with yourself!
Yours in content,
- Julia & Express Writers
P.S. I am not one to jump on trends for the sake of it, and probably would never have made this video if it weren''t for Esther from Lacuna Magazine inviting me to participate in her interview series of strength, healing, and positivity despite the pandemic. We''re human, after all; it''s no secret this pandemic is heavily affecting all of us. Thank you, Esther, for the invitation. ? To all of you: I hope this is inspirational and useful!
?Need great content? We''re here and ready to write.?
?Go content shopping ??
?
Hi Luke,
Picture this:
You've finally found your DREAM JOB.
You know the months of searching and questioning what you really want are over.
Your career can take off and every day will now be exciting, inspirational, and successful (because it's true-success is 1000% about doing what you love).
But suddenly a roadblock jumps out and hits you in the face.
It's just two words, but it changes your horizon from sunny to bleak.
WRITING SAMPLES.
Every dream employer you want to write and get paid for is requesting one.
What are writing samples?
What if you don't know how to write content writing samples your future employer will even look at?
In a panic, you dig through your computer's folders for pieces you wrote in the past.
There's nothing you can use. All you find are:
What do you do?
Walk away with dragging feet? Let go of your dream job?
Of course not.
Remember: you might not have the perfect sample to stun your interviewer right now. But you miss 100% of the shots you don't take.
If you don't give it a try, you'll NEVER get the job you want.
The good news?
I've put together this guide to help you craft the perfect writing sample from start to finish. This guide will help you stand out in a crowd of applicants, even if you don't have credentials or experience. Ready to get started?
How to Write Content Writing Samples that Nail Your Spot (Every Time) for a Writing Job Opportunity
To your success,
- Julia
Founder, Express Writers & Educator, Content HackerT Academy
Hi Luke,
Have you ever seen a Facebook ad, email, or piece of content from a marketer that was so unrealistic in the promises given, it brought up something like this in your head...
My friend Amanda Bond of The Ad Strategist calls that flashy approach ''bro-marketing.'' ????
The thing is...
Flashy ads don''t work anymore to pull in a target audience, build trust, and gain lasting attention.
But you know what does work to build an audience?
You guessed the words before I could say them...
Valuable content.
Valuable content marketing goes 10x further to build a real brand than any flashy ad hack some marketer is trying to urge you to "take action on."
With everything I teach, I never promise overnight success.
In fact, I recommend against buying my educational on-demand courses if you''re looking for that quick-fast-success life.
Instead, I teach strong, slow-to-implement, powerfully-high ROI content marketing methods that...well, work.
It just takes time, patience, and commitment.
And my students have seen the power of these strategies...real practitioners and marketers in the industry.
Gina used my Content Strategy & Marketing Course to build her own brand, where she sold done-for-you five-day challenges to marketers. She said my course was one of the best she''s seen. Gina applied the course methodology training so well to her brand!
Holly, a solopreneur building her own brand, applied the model and skills I teach inside Content Strategy & Marketing Course to her new health copywriting business. I helped guide her live in our group -- she is one smart cookie taking these steps all the way to the bank!
(TL;DR -- Now is the time to stock up on your skills. Use code SKILLSUPGRADE, good only until tomorrow, to save 20% on my courses: The Expert SEO Content Writer Course and my Content Strategy & Marketing Course. Want a bundle of both? The choice is up to you -- the code applies to all. ?? This massive savings code ends tomorrow at 11 PM CST.)
Dolly is on fire also creating her own brand, and had the confidence to share her passions with the world after taking my Content Strategy & Marketing Course and receiving my 1:1 help. (That''s included, by the way, in all of my courses.)
Monique went through The Expert SEO Content Writer twice, it was so powerful to her.
She built up her editing business to make CONSISTENT revenue even during the pandemic. Monique has created a successful money-making business by focusing on learning, implementing, and taking action on my SEO writing methodologies.
She and I talked about this on Instagram the other day:
Wow! Good for you, Monique!! I love seeing success like hers.
And then there''s Sahil. He put me in a shortlist next to Gary Vee. (Honored doesn''t even sum it up)
I''ll keep this short, because I''ve already talked your ear off with real-life stories.
I''ve been "doing content" since 2011.
No matter WHERE you came from...
The facts are, you CAN make a living with your talent. You CAN build a brand, pull in a completely online audience, and sell your services. You CAN be successful -- even epic -- at marketing.
All you need is a blueprint/system to creating great content that builds and positions you as an authority. ??
For a limited time, I''m offering hundreds of dollars off of my intensive course bundle, or 20% off of each -- systems and processes that allow you to build a WORKING content system, day in, day out.
Use code SKILLSUPGRADE, good only until tomorrow, to save 20% on my courses: The Expert SEO Content Writer Course and my Content Strategy & Marketing Course. Or, get a bundle of both and save $250 on this bundle.
The choice is up to you -- the code applies to all. ?? This massive savings code ends tomorrow at 11 PM CST.
To your success! ??
See you on the flip side,
- Julia
Founder, Express Writers & Creator, Content HackerT
P.S. Don''t want to be subscribed to this segment? I would never want to spam you. Click here to be automatically unsubscribed from hearing about my courses.?
Hi Luke,
Wondering what form of marketing is cheaper as you head into our dramatically reshaped future?
(Crossing fingers our lockdowns won''t be extended through all of summer... ??)
Something to consider:
Content marketing might be your best marketing bet.
Way back before the pandemic, in 2016, the Return on Advertising for ads (ROA) hovered at a decent 11.88x.
By the end of 2018, that same ROA dipped to a dismal 0.66x.
Display ad conversion rates have plummeted. Across industries, the average is 0.72% on mobile.
That means, if you spend, say, $450 on ads, you'd only get back 0.0066% of what you put into your campaign.
With a 0.72% conversion rate, marketers are actually losing money on ads.
...Inbound and content marketing are incredible, in comparison.
On average, across industries, organic traffic from search converts at a rate of 16%.
16% vs. .72%...
It''s easy to see why it''s worth it to go after organic traffic with inbound marketing. The ROI speaks for itself.
When you create amazing content consistently -- the type of content that speaks deeply to your target reader's pains and problems (and solves them!) -- you can't help but win.
I came up with a formula for predicting content marketing ROI a few years ago:
Now, let's say your average sale is about $10. That means you could expect $1,120 monthly in new sales as a direct result of content marketing.
And consistent content doesn''t have to be incredibly pricey. For example, a Level 1 Blogging package from our Content Shop starts at $425/month, and the content is posted to your site.
Upgrade your word count to longer word blogs (which usually correlate to higher rankings), and for $1,300/month you can get 8 expert blogs at 1,000 words each, produced by a subject-matter expert and posted weekly.
You can also upgrade these blog plans and get our new Speciality Expert plans, where we match up expert writers to your niche.
It's pretty easy to do the math and see that you would still come out ahead, even AFTER outsourcing the content creation part (which, by the way, most marketers do, according to Content Marketing Institute's most recent B2B report).
Need great inbound content?
We''ve worked from home for nine years now (as a team)... ??
We''re still here, writing, and ready to help!
Go visit the Content Shop and see how we can help you develop great content today.
Questions?
Reply to this email and you''ll be forwarded ASAP to the right team member for your inquiry.
- Julia & Team
Express Writers
P.S. Don''t want to be on the Content Shop Spotlight list? No problem. Just click here, and you''ll be unsubscribed from this segment. We would never want to clutter your inbox unnecessarily.
Hi Luke,
Happy Thursday!
Can''t believe we''re in the third quarter of the year already.
We''ll be in Q4, and then the countdown to 2021 will happen before we believe it. ??
As we progress forward, in this crazy world of the pandemic and our lockdowns - where will you be, professionally?
TL;DR -- Use code BACKTOSCHOOL, expiring TONIGHT, to save big time on my Superstar Content HackerT Training Bundle that even includes Unlearn Essay Writing. This bundle is going up in price to $1,799 next month. ?? Today, you can save $500 while the bundle price is still super low, and an additional $300 with my 25% savings code, BACKTOSCHOOL.
What if you could start a new season with the right tools?
...Like the ones Kyle gained after taking my course (click to enable images):
TONIGHT, 25% off all my courses expires.
Use code BACKTOSCHOOL to save a whopping 25% on my Superstar Content HackerT Training Bundle -- that even includes Unlearn Essay Writing (not open for enrollment outside the bundle yet). ??
Over the last nine years, I''ve been a full-time entrepreneur doing content to build no less than FOUR brands from scratch... and it''s worked to sustain my businesses, profits, and bottom-line growth.
I want to share this with you so you can succeed, too.
As an educator, you aren''t getting some corporate, gobbley-gook speak teacher...
You''re getting a content hacker.
Someone who has built multiple brands, sustained several businesses, with these self-taught skills.
My courses are (in the words of our graduate, Mariana Norton) "fluff-free, nuts-and-bolts, hit-the-ground-running courses."
And today only, you''ll have lifetime access to everything I give in ALL courses.
Use BACKTOSCHOOL to save big time on my Superstar Content HackerT Training Bundle that even includes Unlearn Essay Writing. This bundle is going up in price to $1,799 next month, to cover all the powerful new courses I''ve been adding to the bundle (seriously, Disney World for marketers). ??
Today, you can save $500 and an additional $300 with my 25% savings code, BACKTOSCHOOL. Get in the Ultimate Training Bundle now.
This ends tonight.
With the discount AND the current pricing, this is the only time you''ll ever see my bundle available for this price.
With the bundle pricing vs. individual seats, not only are you saving over $300 on my flagship Content Strategy & Marketing Course -- the one Kyle is talking about -- but in the bundle, you''ll save another $300+ combined on The Expert SEO Content Writer, and The Unlearn Essay Writer (not available to the public outside this bundle).
Here''s what Monique had to say about the SEO writing course (click to enable images):
And here''s what Sura, one of my beta students in Unlearn Essay Writing, said about my brand new writing course:
Perhaps-just perhaps-the return of an investment under $900 -- for ALL COURSES -- right now could mean HUGE ROI if you net bigger and better leads through organic content that WORKS?
Go get your seat in the Superstar Content HackerT Training Bundle and save $800 total before this savings code expires TONIGHT at 11 p.m. and the entire bundle goes up in price soon.
Here''s what you''re getting (lifetime seats):
The Content Strategy & Marketing Course includes:
The Expert SEO Content Writer Course Includes:
The Unlearn Essay Writing Course Includes:
and: The Content HackerT Process Map!
You can get this entire bundle now for less than $900 (and you can get that on a payment plan, too). One purchase could be all that stands between you and knowing how to build content marketing that performs -- skills that will get you real conversions, and results.
Ready?
Go get your seat in the Superstar Content HackerT Training Bundle and save $800 total before this savings code expires TONIGHT at 11 p.m. (and the entire bundle goes up in price soon).
Not ready for the whole bundle? Use code BACKTOSCHOOL to save a whopping 25% on The Content Strategy & Marketing Course, and The Expert SEO Content Writer individually.
This ends TONIGHT at 11 p.m. CST.
Don''t miss out.
To your success,
Julia
Educator, Content HackerT Academy & Founder, Express Writers
Hi Luke,
If you''re ready to learn every step in building content that achieves profits (e.g., bottom-line GROWTH), this expiring course offer is for you.
Use code LEARNANDGROW to save 25% on my Content Strategy & Marketing Course, or The Expert SEO Content Writer. Ends tomorrow!
Facts: You could hire my writing team to do this for you -- and save yourself the headache of doing it all. ?? (I use and hire my own writing team for our content marketing creation daily!)
But, if you''re a DIY''er, it''s much better to do it all with a strategy.
When it comes to building a content marketing plan and SEO writing, there''s billions of Google results on HOW to do it, WHAT to do, etc.
...But how do you know you''re trusting the right source? How do you know all -- or any -- of those millions of recommendations will actually end up in...real profits? (And not the other way around. ??)
My courses teach you the best, most long-term path to real results from your online content.
You should come ready to buckle in and learn--but you can do so at your own pace, as slow or as fast as you''d like.
Every year, I take the time to make sure both courses get updated with the latest and best tools, advice, and methods. Rarely to never does any of it need to be completely rehauled, because I focus on an evergreen perspective. I add to and improve the training, making it stronger and more relevant for cutting-edge entrepreneurs, strategists, content creators, and freelancers in today''s era.
This month, in fact, I''ve been hard at work on my Content Strategy & Marketing Course curriculum to make it even stronger and better for my students. (We have a brand new website in the works, too.)
Back in 2017, I built the entire Content Strategy & Marketing Course with evergreen methodologies that took me more than eight months to refine, create, write, and then film.
I surveyed my audience before structuring it, and they told me what they wanted to learn and how -- down to the very Brand Strategy Exercises we built that makes the course incredibly unique, and incredibly hands-on. (See a list of our skill-building BSEs here.)
Bonus: I''m not the only expert teaching this course. I believe power in learning comes from a variety of expertise, especially on a topic this in-depth, and I''m working hard to bring that directly to you -- my students. We already have six guest experts, and --
This month, we''re adding THREE new guest teachers to the curriculum.
Accessible to all students, new students and our alumni, we''re launching three new lessons by the mid-May 2020 with three new experts, that will come alongside our existing guest experts to teach new lessons on building an agency from scratch, building a website that converts, UX writing secrets, and more! ??
Here''s a look at some of our new expert teachers that I have upcoming sessions for curriculum additions scheduled with:
Get this deal before it ends, and lock in your lifetime seat to all of my additions -- including in-depth, relevant lessons from these rockstar guest experts! -- today.
25% savings ends TOMORROW. Use code LEARNANDGROW and save over $150 on my Content Strategy & Marketing Course, or The Expert SEO Content Writer.
Want a bundle of both? The code applies to that, too. This massive savings code ends in ONE day -- this ends tomorrow, Thursday, April 30th, at midnight CST.
End the guesswork of creating profitable content.
Add a blueprint and systems to your arsenal.
Let''s rock out in this heavily-online era -- and leverage it to build our brands in a MASSIVE way. ????
To your success,
- Julia
Founder, Express Writers & Creator, Content HackerT
Hi Luke,
Since dropping out of college back in 2011, I''ve been a full-time entrepreneur doing content to build no less than FIVE brands from scratch.
And content has worked to sustain my businesses, profits, and bottom line growth.
Strategic, consistent content = consistent, serious biz growth. ??
But only if you know how, and what, to do.
Only till June 20th (TOMORROW at 11 PM CST), use code PROFITABLEBRAIN and apply a one-time hefty 25% savings on any of my courses: The Expert SEO Content Writer Course and my Content Strategy & Marketing Course.
Want an ultimate Content HackerT-style bundle of both? This code "PROFITABLEBRAIN", good through end of tomorrow only, will save you a whopping $300 on the Content HackerT bundle. ??
This expires tomorrow!
Without the right tools, you''re at risk of getting stuck in the content hamster wheel ?? -- the one I was in, back in the beginning.
...Go back in time to 2015 with me for a second.
My reality: not scaling past $30k gross months in my agency.
While things might have looked good on the outside, business looked bad on the inside.
WTH am I doing wrong? ??...I used to wonder.
Welcome to "Before Content Strategy: A Cautionary Tale."
Back then, my business at Express Writers was seeing some growth, but most of the time I felt like I was spinning my wheels.
So, what was I doing wrong?
Well, I didn''t have the right tools for the job.
I was hustling, but putting my energy in the wrong places. I was all over the place.
After lots of business setbacks that year, I had to regroup, rethink, and rebuild.
In September 2016, I executed my first full-circle content strategy.
EW began gaining ground -- big time.
Just a few months after implementing our content strategy, we hit our first $71K month. We nearly doubled the number of keywords ranking in Google from the previous year (3,900 to 6,000).
Then, less than two years later, we hit our first $100K month.
And we're still growing monthly. 99% of our leads and prospects today comes in from the content strategy I set in place, which fuels our content marketing.
The strategy is the lynchpin in this whole operation.
No strategy = no dice.
I figured out my tools, and today, I use these tools EVERY DAY.
A content creation process.
Setting up a smart calendar.
Maintaining older content properly.
Coming up with new topics that WORK. EVERY. TIME.
Today, our site earns 100,000+ visitors/month.
How did this happen?
Well, the secret lies in the process and the steps you take.
Which leads you EXACTLY to the right tools. ??
In order to speak content, to build a content plan, to do anything in content creation...
You should absolutely buckle in to know WHAT you''re doing, first.
My courses teach exactly this.
Step-by-step.
And why not take slow times to stock up on your skills? (I''m reading three books and going through a course myself. With plenty of brain/rest/house packing breaks.)
Only till June 20th (expiring tomorrow), use code PROFITABLEBRAIN and apply a one-time hefty 25% savings on any of my courses: The Expert SEO Content Writer Course and my Content Strategy & Marketing Course.
Want an ultimate Content HackerT-style bundle of both? This code "PROFITABLEBRAIN", good through end of tomorrow only, will save you a whopping $300 on the Content HackerT bundle. ??
You''ll learn content writing techniques that work, and the entire process of a content marketing strategy to fuel that content day in, day out.
??
??
The tools are here.
It''s up to you to pick ''em up.
The Content Strategy & Marketing Course is your 6-week blueprint (on your own time, so as much/little time as you need) to an entire, practical content marketing education that translates to skills. After you take the course, you''ll have a fully-built brand content strategy on your hands!
?The Expert SEO Content Writer is a 1-week, fast-track course that teaches you exactly how to write, structure and publish SEO content that works.
Or, get The Ultimate Content HackerT Content Strategy & SEO Writing Course Bundle.?
Only till June 20th (THIS Saturday), use code PROFITABLEBRAIN and apply a one-time hefty 25% savings.
Ready to gain the right tools to do the right content marketing tasks that equal real revenue? ??
...Like the practical, profits-ready skills Mariana now has after taking my course (click to enable images):
Or the tools Zee has that enable him to "strike gold" with content ROI:
Ready to get out of that content marketing hamster wheel? ??
And get cooking on real content skills?
Only till June 20th (tomorrow at 11 PM CST!), use code PROFITABLEBRAIN and apply a one-time hefty 25% savings on any of my courses: The Expert SEO Content Writer Course and my Content Strategy & Marketing Course.
Want an ultimate Content HackerT-style bundle of both? This code "PROFITABLEBRAIN", good through end of tomorrow only, will save you a whopping $300 on the Content HackerT bundle. ??
The right tools and process can mean everything to your success in content.
Let''s do this.
??
See you on the flip side,
- Julia
Founder, Express Writers & Educator, Content HackerT
P.S. Don''t want to be subscribed to this segment? I would never want to spam you. Click here to be automatically unsubscribed from hearing about my courses.?
Hi Luke,
"You HAVE to do video!"
How many times have you heard that one?
Well, there's some truth to it.
YouTube has over 2 billion active monthly users who watch over a billion hours of content each day - it's the second largest search engine.
Plus, high-quality video content can boost your broader SEO efforts.
Create an awesome video, optimize those keywords, and you could find your content at the top of the Google search results in the video carousel.
While most of the videos that make the carousel are from YouTube, websites uploading video content can find theirs here as well...
If it's optimized correctly!
That said, video alone isn't what works.
You need solid video strategy skills if you want to level up your entire content strategy game. (And I know you do, right? ??)
Here's the thing: People think you need a massive production budget or tons of time to pull off successful videos. Not so!
The real secret lies in your video strategy skills. By understanding and sticking to the basics, you can create videos that earn views and inspire people to act.
In today''s NEW Content Strategy & Marketing Course blog, check out my tips on a winning video strategy.
?10 Must-Have Video Strategy Skills Every Content Strategist Needs?
To your success,
- Julia
Founder, Express Writers & Educator, Content HackerT
?
?Powered by ConvertKit?
Luke,
"More than 3 out of 4 of internet users read blogs regularly."
This is a stat from 2020...before we were all confined to home in the pandemic.
?Worldometers shows massive numbers...
4.5 BILLION people are currently online today (and this was a few hours ago, so that number just went up)
Over 5 BILLION Google searches happened today (again, number is probably up if you check Worldometers)
I''ve been preaching "content works" for 9 years now. I dropped out of college in 2011 to make a living in content, and wow, I had no idea the industry I''d stepped into. (Content marketing will be worth $400 billion by the end of the year.)
If you build on your own "content house," (aka your site) as I call it, you''ll also have much better luck.
This week, Facebook removed thousands of posts -- and entire business pages -- that they deemed inappropriate in the crisis. (That''s one big reason why you shouldn''t build your best content on someone else''s real estate)
What''s more, it''s in-depth content that works, if you''re looking for real biz growth and traffic to your site:
Longer, in-depth blog posts generate 9x more leads than short ones.
The average word count of top ranked content in Google is between 1,140-1285 words.
Content works, folks... and today''s quickly-changing world is proving it.
What we did offline, we now suddenly have to do online.
(TL;DR -- Slow times are the time to stock up on your skills. Use code stuckathome to save 30% on my Content Strategy & Marketing Course, or The Expert SEO Content Writer. Want a bundle of both? The code applies to that, too. 30% savings ENDS this Sunday night, 3/22, at midnight CST.)
Here''s the thing.
Your potential employer, client, your person ready to pay you for content services (strategy, marketing, writing, the whole gamut)...
Look for skills, not an education/resume/fancy history.
And if you don''t have those skills, it''s a hard-knocks world out there.
Back in 2017, a client called me up and asked me to fly down and teach his entire office what I knew about content. I''d been studying the industry (like I do every year), and had been noticing a decrease in content marketing success, despite an overall increase in people doing it.
Those two factors inspired me to start building and teaching courses.
Today, with over 300 happy students, my courses are the ONLY ones in the entire industry where you''re actually building the tangible parts of content, and a fully-fledged brand content strategy (depending on which course you pick.)
Yep, you heard that right -- my courses teach, and have, you building each actual asset as an exercise from the ground up.
Content calendar? You''re building it ?
Content budget plan? You''re building it ?
Keyword research for a blog? You''re building it ?
An audience persona? You''re building it ?
Structuring an SEO blog? You''re writing and structuring it ?
An enticing hook for a blog intro? You''re drafting one ?
...And so much more. First, you learn, watch my videos, then actually pause to build each piece. It''s 1000% guided, and on-your-own-time (self-led).
I''ve spent years of my life creating these concepts and lessons, for my students to soak in, learn, and then APPLY.
No games.
No B.S.
Yes, you get a certificate (my courses are approved as schools on LinkedIn, so you can actually add it to your resume), but you get REAL SKILLS that you can apply...immediately.
Need a guided, step-by-step process to train you on creating content that WORKS?
Just two days left on this deal.
Use code stuckathome to save 30% on my Content Strategy & Marketing Course, or The Expert SEO Content Writer. Want a bundle of both? The code applies to that, too. 30% savings ENDS this Sunday night, 3/22, at midnight CST.
Over 300+ happy students proves my teaching is not a gimmick.
Time to dial it up and learn long-term, effective, evergreen content marketing that work.
Today''s world just proved how valuable content is. ??
Here''s to our ongoing self-education -- and your health, prosperity, and sanity. ??
See you on the flip side,
- Julia
Founder, Express Writers & Creator, Content HackerT
Hi Luke,
Most marketers are obsessed with keyword traffic volume (also called keyword search volume).
The higher the better.
...Or, at least, that's the common M.O. you'll encounter.
People think higher traffic volume = more people searching for the keyword = more traffic coming to their pages optimized and ranking for that keyword.
But, what if bigger, higher, and more aren't what you should be looking for in keyword traffic volume? ??
What if high traffic volume doesn't mean what you think it does? What if it's just a vanity metric?!
If at this point you're thinking "Julia has lost her mind!" - stay with me.
I'm here to make a case for those keywords on the low end of traffic volume. I'll also dive into what keyword traffic volume means, how to find GREAT keywords for your niche and audience, and recommend some amazing tools that will help get the job done.
Still skeptical about how low traffic volume can be desirable for keywords? Let me explain.
?Understanding Keyword Traffic Volume: 10 Ideal Clients or 10,000 Visitors that Never Buy??
To your success,
- Julia
P.S. Our team of 90+ works from home; we''re still here and taking content orders! Need great content? Go content shopping today.?
?
Hi,
I'm super excited to share today''s news with you!! ????
My brand-new course, Unlearn Essay Writing: Your Professional Online Writing Course, is OPEN for beta enrollment for the next five days.
?Click here to get all the details, learn more, and enroll.?
My promise in Unlearn Essay Writing is to solve your online writing-related crises.
What is Unlearn Essay Writing?
Unlearn Essay Writing is a course I created to address a HUGE need in the content industry.
The need: more savvy, actionable content writers that can write to win an audience's heart through online content.
My new course takes you from stuffy, boring, clunky essay writer to actionable, in-demand content creator IN JUST ONE WEEK.
We focus on first unlearning the bad writing habits that turn away online readers immediately (or your boss/clients), then, absorbing the fundamentals of how to write the top 11 content formats.
You'll never again feel stuck crafting that email your boss asked you to write. Or that landing page for a new product. Or that post for your brand's social media page. You will have real confidence, finally, in your online writing abilities.
This course is for every freelancer, marketer, agency manager that wants to:
a) know how to recognize and explain what 'bad' online content looks like, and...
b) know how to write, edit and reshape to hit that bar of good online content that your readers will engage with, and your boss/clients will approve.
What you get when you enroll in Unlearn Essay Writing:
Two in-depth modules: In module one, I teach you how to "unlearn" the #1 bad habit that's keeping you from online writing success: the essay writing habit. In module two, I guide you through the ABC's of content that will impress your boss, gain you a horde of high-paying clients, and truly, madly, deeply engage your online audience.
A plethora of resources and bonuses: Get access to a template library of the top 11 in-demand online writing formats, 200+ power words to amp up your writing, a list of all my favorite writing tools, a secret killer copywriting formula that'll get you winning online, and MUCH MORE!
Access to a student community. Grow through peer review and feedback on your work. Ask questions, build friendships, and enjoy the lifelong gift of being part of a community of like-minded writers.
Personalized mentorship and certification. In both levels, you're writing a 1,000w piece from scratch. If you opt for Level 2 of my program, you get to collab with me after you've written it, and I will help you edit, refine, and reshape your piece until I'm 100% confident it's client-ready. When you pass this test, you earn an expert-level, proven certificate to add to your portfolio.
I've never offered this guarantee with any course before. I'm so confident about it because we KNOW what it takes to produce winning content. For nearly a decade, we've been doing it day in, day out for thousands of clients. And this exact style is how I've trained my best writers.
Why am I offering this to the public?
Because I want to see more real skill-training around content writing available.
It''s as simple as that.
I want to work with more up-and-coming writers, mentor-style, so that they are hireable and ready to earn money-whether that's in my agency, or, for their boss/clients.
I want to train more leaders, agency executives, and managers to know exactly how to recognize AWESOME content.
However: we're closing for our first launch Sunday, July 5.
Beta enrollment for UEW, my new program, is open for five days (June 30-July 5, 2020) ONLY.
And we're accepting no more than 100 students.
We won't be reopening for months to come. (And at a much higher cost.)
Grab a seat now!
?Click here to get all the details, learn more, and enroll if it's a good fit.?
Cheers to your success,
Julia
Founder, Express Writers & Educator, Content HackerT
?
Luke,
Have you ever seen a Facebook ad, email, or piece of content from a marketer that was so unrealistic in the promises given, it brought up something like this in your head...
My mega-smart friend Amanda Bond of The Ad Strategist calls that flashy, salesy approach, ''bro-marketing.''
And flashy ads don''t work anymore to pull in a target audience, build trust, and gain lasting attention.
But you know what does work to build an audience?
You guessed the words before I could say them...
Content.
An organic, inbound content marketing presence goes 10x further to build a real brand than that flashy ad hack some marketer is trying to urge you to "take action on."
With everything I teach, I never promise overnight success.
In fact, I recommend against buying my educational on-demand courses if you''re looking for that quick-fast-success life.
Instead, I teach strong, slow-to-implement, powerfully-high ROI content marketing methods that...well, work.
It just takes time, patience, and commitment.
And my students have seen the power of these strategies.
(TL;DR -- Now is the time to stock up on your skills. Use code LEARNANDGROW to save 25% on my Content Strategy & Marketing Course, or The Expert SEO Content Writer. Want a bundle of both? The code applies to that, too. This massive savings code ends in two days -- this Thursday, April 23rd, at midnight CST.)
Ready for some stories from real practitioners and marketers?
Gina used my Content Strategy & Marketing Course to build her own brand, where she sold done-for-you five-day challenges to marketers. She said my course was one of the best she''s seen. Gina applied the course methodology training so well to her brand!
Holly, a solopreneur building her own brand, applied the model and skills I teach inside Content Strategy & Marketing Course to her new health copywriting business. I helped guide her live in our group -- she is one smart cookie taking these steps all the way to the bank!
Dolly is on fire also creating her own brand, and had the confidence to share her passions with the world after taking my Content Strategy & Marketing Course and receiving my 1:1 help. (That''s included, by the way, in all of my courses.)
Monique went through The Expert SEO Content Writer twice, it was so powerful to her.
She built up her editing business to LAST even despite the pandemic, and has created a successful money-making business by focusing on learning, implementing, and taking action on my SEO writing methodologies. We talked about this on Instagram the other day:
Wow! Good for you, Monique!! I love seeing success like hers.
And then there''s Sahil. He put me in a shortlist next to Gary Vee. (Honored doesn''t even sum it up)
I''ll keep this short, because I''ve already talked your ear off with real-life stories.
I''ve been "doing content" since 2011.
No matter WHERE you came from...
The facts are, you CAN make a living with your talent. You CAN build a brand, pull in a completely online audience, and sell your services. You CAN be successful -- even epic -- at marketing.
All you need is a blueprint/system to creating great content that builds and positions you as an authority. ??
My courses are the ONLY ones in the entire industry where you''re actually building what you learn.
In my Expert SEO Content Writer, you''re building the tangible parts of SEO content. In Content Strategy & Marketing Course, you''re actually putting together a full-fledged brand content strategy.
I''ve spent years of my life creating the concepts and lessons, for you to soak in, learn, and then APPLY.
My own site, Express Writers, has a traffic amount that is estimated by SEMrush to be worth over $200k valued in ad costs to replicate the same traffic. ??
(Except we don''t spend that. We''ve built this presence completely through organic content.)
No playing games.
Yes, you get a certificate, but you get REAL SKILLS that you can apply...immediately.
Just two days left on this deal:
Use code LEARNANDGROW to save 25% on my Content Strategy & Marketing Course, or The Expert SEO Content Writer. Want a bundle of both? The code applies to that, too. This massive savings code ends in just two days -- this Thursday, April 23rd, at midnight CST.
Here''s to your success. ??
See you on the flip side,
- Julia
Founder, Express Writers & Creator, Content HackerT
Hi Luke,
It''s the LAST day to save 25% on my courses. This ends tonight, at 11:00 PM CST:
Use code PROFITABLEBRAIN to save 25% on my courses: The Expert SEO Content Writer Course and my Content Strategy & Marketing Course. Want an ultimate Content HackerT bundle of both? This one-time savings code, going away TONIGHT!, will save you over $300 on the bundle. ??
Wondering what''s inside my training?
It''s up to you to put in the work and buckle in for video watching/worksheet exercises, but everything is there and you''ll be guided on every step to building real skills that you can apply for your own knowledge, in your day-to-day job, or
Get my ultimate Content HackerT bundle, and access BOTH high-ROI SEO writing training guidance, and my program teaching you how to build a content marketing strategy for any industry, any brand (the fundamentals and work involved remains true, no matter who/what you''re building it for).
In The Expert SEO Content Writer Course, you''re getting three modules that teach you every step in writing content that ranks in Google (blogs and web pages). I''ve even covered how non-native writers can win despite their barrier (or, as course guest teacher Henneke Duistermaat says, EMBRACE the difference!).
My Content Strategy & Marketing Course will help you absorb every step in building a (practical, ROI-focused) brand content marketing strategy, step-by-step, across six powerful modules -- with worksheets, module summaries, and everything you need along the way:
Over 500 students prove my training works.
Zee Ali, entrepreneur and marketer and student of my Ultimate Content HackerT Content Strategy & Marketing Course and Expert SEO Writer Bundle, says:
"I want to give Julia and her course a complete endorsement. I personally have gone through her SEO and content strategy course and I absolutely love it, it is a complete game changer, if you are looking to write killer content, that''s going to be evergreen that will engage and connect with your audience, not only that, but she teaches you content that will make you money-focused on SEO and ROI.
Personally, I don''t want to waste time just writing for the sake of writing and hoping it gets views. Her course really breaks down what exactly you need to do, what tools you need and how to structure everything and my favorite part is getting access to Julia, she answers your questions, you get a community and more. I''ve really enjoyed it and I''m so excited to roll out all the strategies, all the tactics that I''ve learned in the course in my company blog, in our writing, but also in my personal brand and my personal blog.
Mariana, one of my all-access Content Strategy & Marketing Course students, says:
"This course is worth every penny. It doesn't just skim the surface, it's a deep dive into content strategy. Right from my first inquiry before signing up, I could tell that this program is Julia's baby. There is clearly a lot of love, sweat and I don't doubt some tears that went into creating it. She cares about this course, and as her student, she cared about me. She helped me find a solution for creating that persona when I struggled to get strong customer data. Now I know how to mine Facebook Insights for valuable audience metrics. Julia herself answered all my questions. She was generous with her knowledge and helpful. She remained engaged until my question or problem was resolved."
Brittany, a Content Strategy & Marketing Course course student in Canada, says:
"This course has improved my ability to understand and create content strategy, and help me convince potential clients why content is important. I truly believe that this course will not only help me improve my skill as a content strategist, but position me as one of the few content marketing pioneers."
This ends in just a few hours - the courses go back to full sale price and the 25% off goes away for good.
Use code PROFITABLEBRAIN and apply a one-time hefty 25% savings on any of my courses: The Expert SEO Content Writer Course and my Content Strategy & Marketing Course -- or, an ultimate Content HackerT-style bundle of both.
This ends tonight at 11 PM CST.
The right tools and process can mean everything to your success in content.
Let''s do this.
??
See you on the flip side,
- Julia
Founder, Express Writers & Educator, Content HackerT
P.S. Don''t want to be subscribed to this segment? I would never want to spam you. Click here to be automatically unsubscribed from hearing about my courses.?
Hi Luke,
Hope your December is off to an amazing start!
We''re doing great -- staying busy over here at Express Writers.
Recently, we passed the 500th order mark on our NEW Content Shop platform. ?? We''re still working out kinks as they come up, and we appreciate your patience along the way!
Here at Express Writers, our differentiation factor lies in our handpicked, carefully vetted writers, who are continually mentored by our leadership team. We value the quality of the content you receive from us, and prioritize that. On average, 1-2% of the candidates that apply pass our writers'' interview process.
Our pricing is fair, contract-free (we never lock you in), and easy to choose from:
Here are just a few of the industries we cover:
Thinking of placing your order in our Content Shop? We have a couple holiday savings codes, good through December 31:
Our team has 90+ carefully handpicked, vetted writers. We offer 30 different content formats and train our writers on these formats, including:
As of this December, we''ve added these services to our list --
We''ve planned and launched these services for more results that equal brand growth in 2021 and beyond.
P.S. Don''t want to be on the Content Shop Spotlight list? No problem. Just click here, and you''ll be unsubscribed from this segment. We would never want to clutter your inbox unnecessarily.
Luke,
Are you still struggling to see REAL results from the content you publish online?
It could be due to a phenonemon known as...
The content marketing rut. ?????
(A.k.a., where great content goes to die.)
Does any of this sound familiar?
Now imagine this...
What if you could FOCUS in on the right things and achieve 10x or 100x more results online?
What if... the content marketing system, processes, and tools you had in place meant that you could tap into 100+ amazing topic ideas, at any moment?
That would DELIGHT your audience, succeed in Google rankings, and tangibly bring in REAL profits?
This is what I teach, step-by-step, in my Content Marketing & Strategy Course.
I worked with a student named Zee in my Content Strategy & Marketing Course, my on-demand online course where I teach profitable content marketing (from the ground up - every step involved, you graduate with a fully-crafted content strategy in your hands from the skill-based lessons I teach).
Here''s what happened AFTER my student Zee went through just a few of the major strategy & SEO content lessons, and APPLIED what he learned...
Today, he and I are even working together on creating a 3-4 page content ideation, creation, production, and promotion process map that I will give to my Content Strategy & Marketing Course students in June. ?? (This doesn''t exist on the web -- we looked)
Here''s the thing...a content process that expands to knowing HOW to manage the entire production system of great content (content that WILL work for your clients) isn''t a guessing game.
Zee put my strategic lessons from The Content Strategy & Marketing Course directly into practice and saw BIG results.
His content is going to earn leads for his own company... and he has an entire working process, with team members, put together with clarity and smart protocol that will enable him to serve his clients seamlessly.
The system and exact steps I teach has helped dozens of my students net more clients, SEO rankings, and results for their brands and their clients'' brands... and the confidence that they HAVE what it takes to make content marketing work.
What if you could build just a few amazing, INCREDIBLE pieces of content, and know that every step you take to build them - from start to finish - will result in you being FOUND online and achieving real profits?
And then repeating that, with your own marketing clients?
...That''s what I''ve been able to do with Express Writers, building our traffic up to over 100k/month:
And that''s what many of our top-level clients experience.
Content that achieves profits.
I walked Zee through every step, and I can help you, too. In my ultimate Content Strategy & Marketing Course, an evergreen training I update every year, you''ll get access to six modules, over 75 short, on-demand videos walking you through every step, a library of guest experts, and best of all? You''ll create a brand strategy yourself as you go through the course!
Plus, join a FAB student community, and receive private 1:1 help from me.
Best of all? You''ll know, and understand, how to build profitable content after taking this course. Guaranteed.
Ready to take that next step? Now is the time to stock up on your skills.
Want to learn EVERY step involved in building a profitable content marketing plan, from defining yourself in the market, deciding on the right topic cornerstones, all the way to creating content that works, maintaining that content, promoting, budgeting, and beyond?
Enroll in The Content Strategy & Marketing Course. This is a skills-based course, so you''ll actually emerge knowing how to do every step -- because you''ve done it while going through the curriculum. ??
(Need to learn SEO writing, and only have one week to buckle in and get these skills down? You need my one-week intensive SEO writing course, The Expert SEO Content Writer.)
Or, grab your lifetime seat to a bundle of both.
Includes all my course content (proven methods trusted by 500+ students), bonuses, cheat sheets, templates, and more. Just one of the bonuses includes a live call recording of us ''converting'' a lead on content services.
End the guesswork of creating profitable content.
Add a blueprint and SYSTEMS to your arsenal that teach you exactly how.
Enroll today in The Content Strategy & Marketing Course, or The Expert SEO Content Writer, or, grab yourself a bundle of both.
See you on the flip side!
To your success,
- Julia
Founder, Express Writers & Creator, Content HackerT
P.S. Don''t want to be subscribed to this segment? I would never want to spam you. Click here to be automatically unsubscribed from hearing about my courses.?
P.S.S. I''m working on a new course, Unlearn Essay Writing, set to launch for a short beta enrollment period in late June (class will begin in August). I''m thrilled about teaching my first ''unlearning'' course. Check it out here!?
??
Hi Luke,
Content tools for marketing can get confusing - fast.
Which ones are must-haves?
Do features overlap?
Do you really need more than one SEO tool?
Trust me, even seasoned strategists don't have all the answers and often get confused over the features.
Here's the thing. I can't answer these questions. Everyone's content marketing strategy is different. As a marketer, it's up to you to look over the list of content strategy tools below and figure out what's necessary to meet your goals.
But I DID want to make things a little easier for you to digest.
In my Content Strategy & Marketing Course, I introduce students to a handful of the top content tools for marketers and explain how to use them for building a successful content strategy.
We go over SEMrush, KWFinder, and Ahrefs, three of the leading tools in our industry.
While there is some overlap, they all offer widely unique features. Below you'll find some explanatory screenshots, bullet points, and brief introductions on these top tools so you can pick the right ones to invest your money.
Today''s new blog on the Content Strategy & Marketing Course site sheds light on these three tools:
?3 Must-Have Content Tools for Marketers: SEMrush, KWFinder, Ahrefs?
To your success,
- Julia
Founder, Express Writers & Educator, The Content Strategy & Marketing Course
?
P.S. Join me LIVE in my Facebook group for a talk on content creation today at 11 am CST!
Hi Luke,
Are you a podcast listener? ??
Over the past few weeks, I''ve been invited to be a guest on several podcasts.
Two of those episodes went live today!
This February, my third book Woman Rising: A True Story came out on Amazon, my memoir about growing up in a cult, escaping, and forging the life of my dreams.
Even though it went against the norm in a big way, I felt compelled and motivated to share this "other story" -- the true, real story of my life -- because I think there is inspiration in it for everyone.
That''s one of the main reasons I wrote and published the book.
Since releasing the book, I''ve been invited to join in and be a featured guest in conversations around mental health, self-growth, and building a life you love.
Both of these episodes just launched a few hours ago -- hot off the press.
Max Branstetter, host of The Wild Business Growth Podcast says: "This week's Wild Business Growth Podcast guest has one of the most inspiring stories you'll ever hear. Her name is Julia McCoy. She's the Founder of Express Writers and The Content Hacker, and she did all of this and more after being born into and escaping a cult."
Shay Rowbottom of the one and only Shay Rowbottom Show (a viral LinkedIn influencer I''ve followed for YEARS!) says: "...She didn''t realize she was growing up in a cult. Her own father tried to kill her spirit - and brainwash her with his dogma. But, God had bigger plans for Julia! Listen to this week''s episode to learn more about her nightmarish childhood, what it was like growing up in a fundamentalist cult, and how at age 21... She finally escaped. Tune in to hear more and learn about what she''s up to now. Thank you Julia for being on the show, definitely one for the books."
Appreciate both of these kind hosts!
If I can achieve my goals from a place of living in, then escaping, a cult I was born into -- I believe there''s room for growth beyond your dreams, for everyone.
Maybe it''s why I keep pushing even when all the odds are against me.
Maybe that''s why we''ve lasted a near-decade in business.
I believe in, and see, a bigger picture.
Here''s to YOUR success, and I hope you enjoy these episodes!
Listen now: ?? Apple Podcasts: Julia McCoy - Wild Business Growth Podcast #117: Escaping a Cult, Founder of Express Writers
Listen now: ?? Apple Podcasts: The Shay Rowbottom Show with Shay Rowbottom, #23 Julia McCoy - Woman Rising: a true story
Cheers to your success, ??
- Julia
Founder, Express Writers
Luke,
Can you believe...
The countdown to 2021 is LESS THAN one full month away? ??
As we progress forward - where will you be in the New Year?
What if you could start your year with the right tools?
...Like the ones Elizabeth gained after graduating from my Content Strategy & Marketing Course this year (click to enable images):
Over the last nine years, I''ve been a full-time entrepreneur doing content to build no less than FOUR brands from scratch... and it''s worked to sustain my businesses, profits, and bottom line growth.
This unexpected year of the pandemic was still a great year for us...
Because of the systems I''ve put in place with organic content, trust and authority online, and a process that builds my brand.
This kind of strategic knowledge isn''t something you can waltz away with after reading a blog or two.
But strategic content marketing that builds your brand IS something you''ll be able to learn 100% start-to-finish in my ultimate Content Strategy & Marketing Course, guaranteed.
In my powerful guided 6+ module, 70+ bite-size video curriculum, you''ll learn exactly how to build long-term, effective, evergreen content marketing that works. You''ll know how to speak to your audience, create content that they care about, and you''ll know how to pull hot topics from the best keyword and content data tools on the market.
(Modules 3-6 are my FAVORITES to teach because of the techniques you learn and can apply right away, once you have your fundamentals)
...Forget those quick marketing tricks that aren''t doing you any good.
In today''s world of DOUBLE the amount of search traffic, and more eyeballs than ever online --
Wouldn''t it be amazing to know the online content marketing efforts you do will be effective?
You can.
Save 25% today with code ?? "CHRISTMAS2020" -- this saves over $249 on my Content Strategy & Marketing Course.
As an educator, you aren''t getting some corporate, gobbley-gook speak teacher...
You''re getting a content hacker.
Someone who has built multiple brands, sustained several businesses, with these self-taught skills.
My courses are (in the words of our graduate, Mariana Norton) "fluff-free, nuts-and-bolts, hit-the-ground-running courses."
By the way...
If you''ve been eyeballing any of my Content HackerT Academy courses:
Good news.
Your 25% savings code, CHRISTMAS2020, can be applied to any of my three courses. ??
Use CHRISTMAS2020 to enroll in The Content Strategy & Marketing Course and save 25%:
Use CHRISTMAS2020 to enroll in The Expert SEO Content Writer Course and save 25%:
Use CHRISTMAS2020 to enroll in The Unlearn Essay Writing Course and save 25%:
What if learning under a proven mentor is all that stands between you and knowing how to build content marketing that performs -- skills that will get you real conversions, and results?
This ends December 30, at 5 p.m. CST.
Don''t miss out.
Cheers...
To your GROWTH in 2021 and beyond! ??
- Julia
Founder, Express Writers & Creator, Content HackerT
Hi Luke,
What would this kind of clarity mean to you?
>> Every step in building marketing that returns on profits <<
What if you could learn the A-Z steps in structuring content that REACHES the audience using Google right now -- or, how to identify a real audience for your business from scratch, then create, maintain, and promote your content so it becomes a marketing engine (also from scratch, without tons of cost involved)?
??
...With personal feedback from someone that''s been-there, done-that along your learning journey?
This has been my full-time gig for a decade, come March 2021. ??
Growing five brands through content and marketing that WORKS, without spending thousands every month on unnecessary campaigns and ads.
(TL;DR -- Till August 20, use code BACKTOSCHOOL to save a whopping 25%on any of my courses: The Expert SEO Content Writer Course and my Content Strategy & Marketing Course.
Want an ultimate Content HackerT Training Bundle of all my courses and programs? Headsup: my Ultimate Bundle will be going up by $500+ by the end of August. ??)
Back in early 2017, six years into my full-time entrepreneurial career (with content marketing as my main vehicle of growth), a client called me up and asked me to teach his office the skills I was using every day to build my business.
It inspired me to look into content marketing, realize the divide between the practice itself and the teaching of practical skills...
And decide to do something about it.
Being an educator was daunting at the beginning... but it''s quickly becoming one of the most rewarding things I do in my day.
And back then, I decided to ''debut'' as an educator with a powerful curriculum that would WORK for my students -- beyond a doubt, build their skills and expertise.
Guaranteed.
I sunk everything I had into this training - over 1,000 hours of my own time, and eight months of work.
The Content Strategy & Marketing Course was born as my first and most comprehensive course to date.
And today, The Content Strategy & Marketing Course continues to be my flagship program -- I update this massive training course every single year for relevancy. See a summary of the new lessons we added this summer.
??
Like Katie says (she''s in the Ultimate Bundle, going up in price by $500 by end of August), my courses help you hit your GOALS... because you''re learning practical, real skills.
(TL;DR -- Till August 20, use code BACKTOSCHOOL to save a whopping 25%on any of my courses: The Expert SEO Content Writer Course and my Content Strategy & Marketing Course.
Want an ultimate Content HackerT Training Bundle of all my courses and programs? Headsup: my Ultimate Bundle will be going up by $500+ by the end of August. ??)
Monique, one of my graduates, has gone through The Expert SEO Content Writer twice. We''re currently working with her on a case study that we''ll feature soon on our blog.
She built up her course editing business to make CONSISTENT revenue even during the pandemic.
No matter WHERE you came from...
You CAN build a brand, pull in a completely online audience, through content marketing.
You can teach yourself every skill. (Without going to college. In fact, I''d bet you good money the skills in The Content Strategy & Marketing Course are far more relevant, from the conversations I''ve had with graduates.)
For a limited time, I''m offering hundreds of dollars off of my intensive course bundle, or 25% individually off of each -- systems and processes that allow you to build a WORKING content system, day in, day out.
Only till August 20, code BACKTOSCHOOL saves you a whopping 25%on any of my courses: The Expert SEO Content Writer Course and my Content Strategy & Marketing Course. This one-time savings code applies to my ultimate Content HackerT Training Bundle, too, which goes up by $500 at the end of August.
The choice is up to you -- the code applies to all. ??
This massive savings code ends this August at 11 PM CST on the 20th.
To your success! ??
See you on the flip side,
- Julia
Founder, Express Writers & Creator, Content HackerT
P.S. Don''t want to be subscribed to this segment? I would never want to spam you. Click here to be automatically unsubscribed from hearing about my courses.
P.S.S. Unlearn Essay Writing reopens this September. Get on the waitlist!
Hi there Luke,
Facts:
Today, there is NO shortage of work in the marketing industry if you have the skills businesses are searching desperately for.
Take the skill my team and I sell every day -- web content writing and strategy.
While the whole world is pivoting and moving online, the demand for stellar content is higher than it has ever been.
In fact, in an eMarketer study done this summer, it was found that customers are looking for better resources from vendors (aka, content).
When asked what would help them get through a recession, US B2B buyers'' answers focused on vendors providing better resources: Roughly 1/3 said they would need more quality and accurate information about what they are buying, while 23% of respondents noted they would need to have more confidence in the purchases they are making.
What does this mean?
These businesses need MORE top creators to create compelling online content.
If you''re in marketing, and you need digital content skills, The Content HackerT? Academy is for you.
I''ve spent years to put together effective courses that will have you throwing your arms in the air with excitement when you cross the finish line...
Because you''ll have learned every step you need to take to build content that brings results. ??
The question is... which one do you need?
For a limited time, we''re offering 20% off -- $200+ in savings, depending on which course you choose! -- only good till November 1, 2020.
Use code "FALL2020" to save at enrollment!
Here is what some of the 500+ students in our Academy have to say. ??
"I can't thank you enough for everything that you do. I still remember when I decided to research content writing and your video came up on YouTube. Thank God that it did. I loved how you explained everything so clearly and I felt empowered to pursue this skill. The Content Strategy & Marketing Course program was a great experience and I am appreciate the time you took to teach the course and I am looking forward to using my newfound skills as a content writer." Majd Moussa, Entrepreneur, Content Creator
"I am going through Module 2 in The Content Strategy & Marketing Course regarding audience persona and Facebook ads. The module alone is worth the price of the course. I have paid dozens of so-called experts over the past two years, not to mention actual ad costs, and NONE of the people I hired came close to helping me like this module. I finally know how to build a persona and use FB ads in a targeted way. I discovered my audience persona is the EXACT audience I want to target, just didn't know how until Julia''s course." Kimberly Raya, Blogger
"Julia''s course is one of the BEST I've seen! Love it." Gina Bernier, Entrepreneur & Strategist
"IMO every bit of info you absorb from The Content Strategy & Marketing Course can make your a more valuable content writer, especially if your client doesn't have an experienced content strategist." John Pratt, Content Strategist
"I spent some time yesterday working through The Unlearn Essay Writing Course modules and, as always, super impressed with your thoroughness and I love the time built in to TAKE ACTION. I absolutely love the background music you chose too, it just makes the whole thing seem relaxing, inviting, and like I am working with a higher purpose!" Sarah Schaefer Christopher, Copywriter
With all my trainings, you have lifetime access.
You can spend an hour a day for a week and get through them -- quickly -- or, you can go slowly and take time to learn the process.
Use code FALL2020 to save 20% on my courses:
Cheers to your success! ??
- Julia
Founder, Content HackerT Academy & Express Writers
P.S. DON''T want to hear about occasional offers on my courses? Not to worry. Click here and you''ll be removed this segment. I would never want to spam you. ??
Luke,
Online writing, content creation, and the smart strategy/marketing behind it all just got way more important.
Why? Well, even before COVD-19 and the #stayathome lockdown, we were already looking at statistics like this...
3.6 billion Google searches happen daily.
71%+ of the world's online traffic comes from a search.
3/4 of the internet is reading blogs.
Then, March brought us all coronavirus, which impacted an astounding 140 countries (there are 195 countries in the world).
Our current world crisis is impacting 72% of the world... That''s a ton of people that have had to take their "IRL" work/social life online.
Interestingly enough, as I''ve been keeping tabs on it all (like the crazy, nerdy content geek I am)...
In March, the number of people searching Google ballooned.
On Worldometers, this April, it''s still sitting at 5.8 billion Google searches happening daily.
An increase of nearly double the amount of Google searches for 2020... in a matter of weeks.
What''s more, certain terms in the industry are exploding in Google''s search trends. "SBA loans," "Zoom meetings."
Here''s another one: online writing.
Back in February, it was averaging 30-50 searches/day.
?
In April, this skyrocketed up one day to 100 searches/day (with fluctuations).
The content creators, marketers, and strategists of the world just got even more valuable. ??
Why?
Because creating content to pull in your online audience just got 10x more valuable.
I''ve been working from home and "doing content" since before it was cool... circa 2011.
And what I know for sure is that employers, clients, YOUR people ready to pay you for content services (strategy, marketing, writing, the whole gamut)...
Look for skills, not an education/resume/fancy history.
And if you don''t have those skills, it''s a tough, tough world.
A marketing degree does not do much to properly prepare today''s students for today''s real world.
But the facts are, you CAN make a living with your talent for writing.
All you need is a blueprint.
The right training.
The right skills.
??
My courses are the ONLY ones in the industry where you''re actually building the tangible parts of SEO content, or a full-fledged brand content strategy, as you go through the course (depending on which course you pick).
Yes, you heard that right -- my courses teach, and have, you building each exercise from the ground up.
Content calendar? Content budget plan? Keyword research for a blog? Structuring an SEO blog? An enticing hook for a blog? ...and so much more: Done. ?
You''re learning, watching my videos, then actually pausing to build each piece.
I''ve spent years of my life creating the concepts and lessons, for you to soak in, learn, and then APPLY.
No playing games.
Yes, you get a certificate, but you get REAL SKILLS that you can apply...immediately.
Just a few days left on this deal:
Use code LEARNANDGROW to save 25% on my Content Strategy & Marketing Course, or The Expert SEO Content Writer. Want a bundle of both? The code applies to that, too. 25% savings ENDS April, 3/29.
Facts: My courses are a one stop-shop for content marketing and online writing skills.
Angelina, a freelancer and student of both of my courses, said -- "I wish I''d found Julia''s courses sooner. It''s given me everything I needed to learn about content marketing as I started my own content business!"
She pushed buy on my second course the day it came out. ??
Over 300+ happy students proves my teaching is not a gimmick.
Need a guided, step-by-step process to train you on creating content that WORKS?
Grab your choice of my courses, put together just for smart marketers and entrepreneurs ready to take their skills to the next level.
And save over $150, depending on which course you pick.
Use code LEARNANDGROW to save 25% on my Content Strategy & Marketing Course, or The Expert SEO Content Writer. Want a bundle of both? The code applies to that, too. 25% savings ENDS April, 3/29.
Time to dial it up and learn long-term, effective, evergreen content marketing that work.
Forget those quick marketing tricks that aren''t doing you any good.
Wouldn''t it be amazing to know the content marketing efforts you do will be effective?
Here''s to our ongoing self-education, in today''s crazy world...
Here''s to all of you WFH''ers, content geeks, marketers, and strategy magicians. ??
See you on the flip side,
- Julia
Founder, Express Writers & Creator, Content HackerT
Hi Luke,
Coming up with new blog topic ideas is tricky.
In fact, the actual writing process can be easier than racking your brain for fresh and exciting blog topic ideas!
But it doesn't have to be that way.
In today''s blog, I'll show you nine proven-and-tested ways to make brand-new blog topic ideas appear like magic when you say the word.
...Just kidding. As content creators, we want math, not magic. ??
But I'll show you the methods I've used over and over again in my nine years as a content marketer to come up with a huge bank of blog topic ideas.
These methods are easy, free, and (most importantly) super fun.
Ready to dive in? Let's explore in today''s NEW Content Strategy blog:
Blog Topic Ideas: 9 Free Strategies for Finding Your Next Best Topics
To your success,
- Julia & Team
Check out our services: Express Writers'' Content Shop
Courses & Education: Our online courses
Hi Luke,
As the founder of a million-dollar writing agency (and now growing my second brand into the same track record), SOLELY fueled by content -- no ad spend...
I've been asked for years if I would consider doing live coaching.
Here''s my unpopular opinion on that...
I personally think it's a waste of time to hop on a call with a coach -- unless you''re already in their program, and/or you''re about to achieve a goal from that call.
Otherwise, why would you get on a rando call when you can alternatively spend your time on studying a PROVEN SYSTEM someone in the field built FOR you?
I mean... that''s dynamite ?? .
(It''s why I invest in courses myself)
Way back in 2017, when I launched my very first course -- I was brand new to educational trainings. A fresh. Concerned. Diligent educator.
Ready to spend 24 hours a day writing and producing my first course curriculum, and ensure it was set up for my students'' best success.
I was a practitioner-first, not a college-degree polished pro, that took sweaty pride in EVERY dang thing I created myself from scratch.
Now, with three courses out in my trademarked Content HackerT Academy, and hundreds of students trained, I've seen the need over and over again (especially this year). for LIVE expert help WITH a proven framework.
Today, I have the answer. And we''re launching it in less than two weeks.
G.R.O.W. with Julia is my all-new subscription-based community for heart-centered entrepreneurs and marketers who want to center around GROWTH.
(GROW stands for Gather Round Our Why -- when your toughest whys are clear, the how/what gets crystal-clear, too)
You'll get to join me month-to-month as I teach, LIVE, the six content frameworks that have powered my million-dollar businesses - and have worked for hundreds of my course students.
You'll get to access the frameworks and cheat sheets in a dedicated GROW community-only folder. Anytime. Anyplace.
You'll get daily help and support via a dedicated Slack channel.
You'll be able to step into group coaching individualized for YOU, every month, led by me + my top Strategists.
We're planning it.
We're building it.
It's happening.
Launching 11/23, Monday, Thanksgiving week through Black Friday/Cyber Monday -- only open for one week.
Existing Content HackerT alumni will have the chance to get in on this at half-price.
Everyone else, full price -- one price, month-to-month, cancel anytime.
This one will be a one-week open/close launch simply to protect the amount of people I serve so we don't overload-also, we''re limiting the first enrollment period to 100 spots.
This could be the best thing I've ever built.
I will be bringing in my top agency staff members and hiring/paying a staff so that my new community truly ROCKS. ??
My goal is that you feel it''s the best thing you''ve invested to help you grow in 2021, and beyond.
(Back in October, I polled Twitter, and everyone said yes to this idea -- that''s NEVER happened to me before.)
Here''s to getting clear on growth.
Results.
Our why.
If you want in on this, click here and you''ll automatically be "IN" the list of who we''ll send the G.R.O.W. notification out to.
Cheers to your success! ??
- Julia
Founder, Express Writers & Educator, The Content HackerT
P.S. Now through November 30th, Monday -- expiring at 11 PM CST -- get 30% off any of my courses with code CYBERWEEK2020. Can be used for Unlearn Essay Writing, The Expert SEO Content Writer, and The Content Strategy & Marketing Course. One-time offer only, no retroactive discount code placements.
Hi Luke,
Some of you may know this already.
But for the last four years, we''ve been hard at work putting our profits right back into our business to build a BRAND NEW Content Shop and writer teamroom platform.
We''ve never sought funding. Call me crazy, but I like being in charge of our future and building/dreaming big and then seeing those dreams through.
What we''ve been building for Express Writers is all-in-one ecommerce and team management platform that doesn''t really exist online.
Back before we committed to "building Rome," as I call this project by now after the time, investment and work put in -- we tried every platform out there. You name it... we tried it. We turned away from each one, for various reasons, most of them revolving around the fact that nothing was all-in-one. Two platforms to run our team require a ton of manual data entry.
Fast-forward to today...
We''re actively beta-testing and working on the new Content Shop + corresponding team platform we''ve created with some of the best local developers in Austin, Texas that we could find.
That''s right. It''s been created...and it''s in beta testing stages now.
A new experience is coming.
Our goal is to complement great writing and a committed, caring team of people (which you need first and always--before technology) with a system our team and clients love.
Note that this system doesn''t replace good writers.
(Tech never well.)
This also doesn''t replace an awesome management and editorial team.
However, it will save a ton of manual labor that has a lot of margin for error, and it will give our clients a heavily simplified, seamless ordering experience.
We''re about 6-8 weeks away from launch.
Just a heads-up.
Till then, if you need content, continue to order with us -- bear with our system -- and remember, you''re tapping into the amazing team of writers that we''ve always cultivated, first and foremost.
Before tech and systems comes passionate people, talented creators, intuitive writers.
This is always our #1 focus. User experience, though, is high in priority -- and that''s why we''re focusing on launching a better tech platform for you.
Some of our top services at-a-glance...
Our goal is, always, that you buy content...and you love it. ?? ?? We''ve even remained contract-free because serving you with content you love and want to come back for, instead of something you''re locked into, is our primary goal.
A better Content Shop experience will make this even more seamless.
We''ve already worked to solve a long list of pain points with the Content Shop in the works...we''ve listened to your frustrations.
However, I''m seeking feedback as we get ready to launch.
If you have a #1 frustration with our current Content Shop, can you reply to this email and let me know what that is?
Thanks in advance!
To your ongoing success! ??
--Julia & Team
Express Writers
P.S. Don''t want to be on the Content Shop Spotlight list? No problem. Just click here, and you''ll be unsubscribed from this segment. We would never want to clutter your inbox unnecessarily.
P.S.S. Need content? Start a chat with our Client Success Agent Lorien, or, send us an email about your project here.
Hi Luke,
Everyone knows that you need great content to be successful online, but having great content is only half the equation.
The other half is what you do with it, how you apply it as part of your overall marketing strategy.
Here's why:
As of January 2020, there are 4.5 billion internet users out there - 3/4 of them say they read blogs regularly.
Blogs have been the main driver of content since the beginning.
In 2020, at least 55% of marketers identify blog content as their top inbound marketing tool. A fifth of all social media posts link back to a blog on a site.
...Why all this emphasis on blogs and content?
Research by the Content Marketing Institute shows that content marketing generates three times more qualified leads than traditional forms of advertising.
(My own exponential business growth over the past few years is living proof.)
Content marketing is easily one of the most powerful tools in existence when it comes to driving your business to unparalleled heights of success.
Simply put. it WORKS.
There's a catch here, though. Even with great content, content marketing on its own isn't enough. You also a need content strategy.
But what IS content strategy?
That's what today''s NEW guide is all about. ????
?What Is Content Strategy? A (Complete) Beginner's Guide?
To your success,
- Julia
Founder, Express Writers & Educator, The Content Strategy & Marketing Course
?The Content Strategy & Marketing Course is a licensed Content HackerT training.
?
Hi Luke,
What would this kind of clarity mean to you?
Learning the A-Z steps in structuring a BRAND and content that REACHES your ideal audience, day in, day out..
And brings in real sales/revenue that you can actually see adding up from clients in the bank.
A big part of this is learning the critical skill of how to identify a real audience for your business from scratch, then how to create, maintain, and promote your content so it becomes a marketing engine (also from scratch) without tons of unnecessary, bloated ad costs involved. ??
...What about if you could add to all of that, the personal feedback of someone that''s been-there, done-that along your learning journey?
For the past nine years, growing five brands through content and marketing that WORKS, without spending thousands every month on unnecessary campaigns and ads -- has been my full-time gig.
And now, I''m bringing this knowledge to YOU.
(TL;DR -- Till August 20, use code BACKTOSCHOOL to save a whopping 25% on any of my courses: The Expert SEO Content Writer Course, and my Content Strategy & Marketing Course.
Want an ultimate Content HackerT Superstar Training Bundle of all my courses and programs? Headsup: my training bundle will be going up by $500+ soon.)
Back in early 2017, six years into my full-time entrepreneurial career (with content marketing as my main vehicle of growth), a client called me up and asked me to teach his office the skills I was using every day to build my business.
It inspired me to look into the state of teaching around content, and realize the divide between the practice itself and the teaching of practical skills...
I decided to do something about it.
Being an educator was daunting at the beginning...
Today, it''s quickly becoming one of the most rewarding things I do.
Back in 2017, I decided to ''debut'' as an educator with a powerful curriculum that would WORK for my students -- beyond a doubt, build their skills and expertise.
Guaranteed.
I sunk everything I had into this training - over 1,000 hours of my own time, and eight months of work.
The Content Strategy & Marketing Course was born as my first and most comprehensive course to date.
And today, The Content Strategy & Marketing Course continues to be my flagship program -- I update this massive training course every single year for relevancy.
Like Katie says (she''s in the course bundle, going up in price by $500 by end of August), my courses help you hit your GOALS... because you''re learning practical, real skills.
"With so many courses on the market, it is difficult to determine which ones will actually be transformative. Consuming education in the digital space and learning for real world application are two different objectives. This course provides the latter; using a practical step-by-step approach with real time practice in order to build skills while learning. As a writer, and through this course, I have been able to get to know myself better. When I decided to completely abandon my 20-year banking career to follow my passion and become a writer, I knew I needed to invest in a program committed to my long term success goals. This is that course."
Monique, one of my graduates, has gone through The Expert SEO Content Writer twice. We''re currently working with her on a case study that we''ll feature soon on my blog.
She built up her course editing business to make CONSISTENT revenue even during the pandemic.
And she told me she wouldn''t be here without my course and the steps to success. ?? ??
I''m thrilled to be this instrument (and that''s all I am -- the real credits for success go to my students, who sit down, learn, and IMPLEMENT ?? ).
No matter WHERE you came from...
You CAN build a brand, pull in a completely online audience, through content marketing -- and make real revenue selling your skills.
You can teach yourself this, from scratch.
(Without going to college. In fact, I''d bet you good money the skills in The Content Strategy & Marketing Course are far more relevant, from the conversations I''ve had with graduates.)
And I''m here as your mentor -- ready to help you. ??
Only till August 20, code BACKTOSCHOOL saves you a whopping 25% on any of my intense training courses:
Get it all: check out my ultimate Content HackerT Training Bundle, too -- going up by $500 soon. This one-time savings code, BACKTOSCHOOL, applies.
But this code forever goes away this August on the 20th, at 11 PM CST.
Less than three weeks away.
Get in on this while it''s good. ??
Take today''s downtime to secure tomorrow''s success.
See you on the flip side,
- Julia
Founder, Express Writers & Creator, Content HackerT
P.S. Don''t want to be subscribed to this segment? I would never want to spam you. Click here to be automatically unsubscribed from hearing about my courses.
P.S.S. Unlearn Essay Writing reopens this September. Get on the waitlist!
Hi there Luke,
Here's an important question for every marketer:
How do you know your SEO writing techniques will work?
This question is more vital than it's ever been: there are 6 billion searches a day that now happen on Google. (That's up from 3.5 billion in January of 2020! ??)
Today, more than 90% of the world's online traffic now originates from search. (Sparktoro)
What this means is you have the opportunity to reach a MASSIVE number of people if you have quality, SEO-optimized content.
But, how do you do it?
In this week''s NEW video, you''ll actually look over my shoulder at my desk to see my top 3 (current) SEO writing techniques. ??
Ready to dive in?
Watch the YouTube video here.
To your success! ??
- Julia
Founder, Express Writers
Need great content? We''re here to help. Start your content order today: Express Writers'' Content Shop
Hi Luke,
Did you know?
Over at The Content HackerT Academy (my "house" for all of my educational paid trainings/courses), you can access a powerful new resource at a one-time cost literally equivalent to the cost of a fancy restaurant meal.
I created it at the request of one of my students, Zee, who runs several brands and has been a full-time entrepreneur for nearly a decade.
{Get it Now: The Content HackerT Roadmap}
It''s been a month of work in the making, and already 38+ marketers and entrepreneurs have put it to good use. ??
Back in May, my mentee Zee went live in our student group to ask:
"Is there a process for content creation and publishing, from A-Z? If not, can Julia create it?"
I laughed, but then I got serious and realized he was right.
??
You can find all the parts of the content creation pathway described in scattered blogs/guides/free content, yes. They're discoverable.
...But a clear pathway? A roadmap to the treasure? Nope. It doesn't exist. At least in the clear, easy-to-follow, immediately implement-worthy style I know, live, and love.
I wrote every word of this guide, poured my entire process into it, and created it collaboratively with Zee's feedback:
Get my Content HackerT Process Map to Creating, Publishing and Promoting Focused, Traffic-Earning Content from Start-to-Finish for $99 here.
When you download and read it, you'll get:
Grab your copy now: The Content HackerT Process Map to Creating, Publishing and Promoting Focused, Traffic-Earning Content from Start-to-Finish for $99 here.
See you on the flip side,
- Julia
Founder, Express Writers & Creator, Content HackerT
P.S. Don''t want to be subscribed to this segment? I would never want to spam you. Click here to be automatically unsubscribed from hearing about my courses.?
Luke,
When it comes to your content creation and marketing, do you have the right tools for the job?
Since dropping out of college in 2011, I''ve been a full-time entrepreneur doing content to build no less than five brands from scratch...
And content has worked to sustain my businesses, profits, and bottom line growth.
Strategic, consistent content = consistent, serious biz growth. ??
But only if you know how and what to do.
Without the right tools, you''re going to get stuck in the content hamster wheel -- the one I was in back in the beginning.
If we go back in time to 2015, my reality was having troubling scaling past measly $30k gross months in my agency.
Content looked good on the outside -- business looked terrible on the inside.
WTH am I doing wrong? ??...I used to wonder.
Let's call the picture I'm about the paint "Before Content Strategy: A Cautionary Tale."
My business at Express Writers was seeing some growth, but most of the time I felt like I was spinning my wheels.
Here's why:
So, what was I doing wrong?
For starters:
I was hustling, but putting my energy in the wrong places. I was all over the place with no focus.
Overworked.
Stressed out.
After lots of business setbacks that year, I had to regroup, rethink, and rebuild.
I put better team members in place. Express Writers started recovering.
Then, in September 2016, I executed my first full-circle content strategy.
EW began gaining ground -- big time.
Just a few months after implementing our content strategy, we hit our first $71K month. We nearly doubled the number of keywords ranking in Google from the previous year (3,900 to 6,000). Then, less than two years later, we hit our first $100K month.
And we're still growing monthly. 99% of our leads and prospects AND revenue (almost $5M in 8 years now!), comes in from the content strategy I set in place, which fuels powerful content marketing that works.
The strategy is the lynchpin in this whole operation. No strategy = no dice.
Once the content strategy was solidified, once the ball was rolling, we were, too.
And we haven't stopped, since.
Here's what that looks like:
See the dark blue in the traffic bars above?
That''s all inbound, organic, non-paid Google traffic.
How the heck did this happen?
How did I get clear on content strategy, and what would it take for your business or clients to achieve similar results?
Well, the secret lies in the process and the steps you take.
My courses teach exactly this.
Step-by-step.
(TL;DR -- Slow times are the time to stock up on your skills. Use code LEARNANDGROW to save 25% on my Content Strategy & Marketing Course, or The Expert SEO Content Writer. Want a bundle of both? The code applies to that, too. 25% savings is good through the month of April.)
You''ll learn content writing techniques that work, and the entire process of a content marketing strategy to fuel that content day in, day out.
??
??
The tools are here.
It''s up to you to pick ''em up.
The Content Strategy & Marketing Course is your 6-week blueprint (on your own time, so as much/little time as you need) to an entire, practical content marketing education that translates to skills. After you take the course, you''ll have a fully-built brand content strategy on your hands!
?The Expert SEO Content Writer is a 1-week, fast-track course that teaches you exactly how to write, structure and publish SEO content that works.
Get both in my new course bundle, put together for smart marketers and entrepreneurs ready to take their skills to the next level, is here for the taking. Save over $200 with code LEARNANDGROW: Get The Ultimate Content HackerT Content Strategy & SEO Writing Course Bundle.
Ready to gain the right tools to do the right content marketing tasks that equal real revenue? ??
...Like the practical, profits-ready skills Mariana now has after taking my course (click to enable images):
Or the tools Emma has that now gives her complete clarity on SEO:
Use code LEARNANDGROW to save 25% on my Content Strategy & Marketing Course, or The Expert SEO Content Writer. Want a bundle of both? The code applies to that, too. 25% savings is good through the month of April.
Don''t miss out.
Here''s to your success and health despite the times... ??
See you on the flip side,
- Julia
Founder, Express Writers & Educator, Content HackerT
??The Content Strategy & Marketing Course and The Expert SEO Content Writer are licensed Content HackerT trainings.
?
Hey Luke,
Ever heard these myths?
?? These are just stories either told to us, or ones we actually tell ourselves, that hold us back from success.
How, you might ask, would I know this?
How am I qualified to speak to you about the myths you tell yourself?
...Because I''m Julia, and I''m a college dropout. ???
I literally failed a nursing degree (R.N.) after trying twice to get through college.
And yet, I''ve managed to:
It all started by doing something I loved (WRITING), and I''m here today because I never gave up. Instead, I told myself a different story about what I was capable of.
So, now let me share with you another story. A story of passion, progress, and SUCCESS.
I want to share how I earned $5k in sales from one blog post.
(Remember, I''m a college dropout, learning all this through a lot of trial-and-error, and without a marketing degree.)
This story is a SHORT one - but it's powerful.
So powerful, it can change your life.
How? By showing you how well-targeted, correctly-optimized content can lead you to incredible, rockstar, bestselling success - just like mine.
For this story, I''m going back to January of 2015, my fourth (fledgling) year of running Express Writers.
I''m going back this far to prove that you do NOT need to be an ''industry mogul'' to make this kind of magic happen from strategic content.
You''re welcome. ??
So....
Here''s the story.
Now does this mean you should run over to SiteProNews, beg for an account, and post content?
Uh, no.
(I actually had someone do this after I shared this story years ago. Don''t do that.)
What this story is meant to do is show you what content success looks like.
Knowing all these things = isn''t easy.
(You probably already know that.)
This kind of strategic knowledge isn''t something you can waltz away with after reading a blog or two.
But it IS something you''ll be able to learn 100% start-to-finish in my ultimate Content Strategy & Marketing Course, guaranteed.
In my powerful guided 6+ module, 70+ bite-size video curriculum, you''ll learn exactly how to build long-term, effective, evergreen content marketing that works. You''ll know how to speak to your audience, create content that they care about, and you''ll know how to pull hot topics from the best keyword and content data tools on the market.
(Modules 3-6 are my FAVORITES to teach because of the techniques you learn and can apply right away, once you have your fundamentals.)
...Forget those quick marketing tricks that aren''t doing you any good.
In today''s world of DOUBLE the amount of search traffic, and more eyeballs than ever online --
Wouldn''t it be amazing to know the online content marketing efforts you do will be effective?
You can.
Save 25% today with code ?? "CHRISTMAS2020" -- this saves over $249 on my Content Strategy & Marketing Course.
Your code expires December 31 at 5 PM Central.
When you enroll in The Content Strategy & Marketing Course, you get a lifetime seat, personal mentoring with me AND my review on your fully-built Brand Strategy (which you pause to build as you go through the course!)...
And, most importantly, you''ll graduate from the course with real content knowledge that can return 100x if you put it to work.
Don''t miss out.
Save 25% today with code "CHRISTMAS2020" -- apply at enrollment to save $249+ on my Content Strategy & Marketing Course.
Cheers to a FABULOUS 2021! ??
See you on the flip side,
- Julia
Founder, Express Writers & Creator, Content HackerT
Hi Luke,
Doctor by day . blogger by night?
You bet it's a thing.
In 2020, 90 percent of businesses out there are blogging because it's the single biggest thing you can do to improve your visibility in the search engine. In fact, if you don't have a blog on your site, you're all but invisible online.
However, as a medical professional, you can't just fill your blog with all manner of random pieces of content and expect to win at content marketing.
You need medical blog content from an expert medical writer who actually knows what they're talking about. ????? ??
Finding good medical blog writers can be tricky, so here are a few insights on what goes into writing medical blogs and what are the best practices around writing a medical blog.
By the time you're through, you'll know exactly what to do - and what skills to look for in a candidate when you go to hire a writer.
Let's go!
Medical Blog Writers: How to Produce Concise, Credible Content That Grows a Practice
To your success,
- Julia & Team
P.S. Did you hear? We recently revamped our Content Strategy offerings. ?? See pricing for our completely revamped Content Strategy Plan service here (bonus: see an example).
Hi Luke,
Well, it''s been quite the journey.
Back in 2011, I had a hope and a dream...
Of launching a writing agency that would offer clients "the best writing services on the web."
It was my mission from day 1, and still is.
Tonight, another piece of that giant puzzle I set out to solve comes to life. ??
Our new e-commerce platform, Express Writers 2.0, is launching!
So, I''m here with an important update:
Our scheduled new system migration begins Friday, October 9th, at 6 PM CST, ending by Monday morning.
Our website will be down for orders, but that''s because the new one will be migrating in and coming to life!
Stay tuned for another update coming tomorrow morning.
We''re super excited.
Stay tuned.
To your success,
- Julia & Team
Express Writers (2.0 on the way!) ??
Hi Luke,
This week, we just launched a powerful new free guide from The Content HackerT.
Did you get your copy yet? The Content HackerT Educational Resource List for Today''s Marketers-in-Training!?
It''s a list of over 30+ recommended, top-notch resources (shows, podcasts, books, blogs) that I personally follow and read from myself to stay current in my skills.
This was born after multiple conversations over the pandemic about the relevancy of a college degree... and how many times, those teaching you marketing aren''t even real-life field practitioners! ??
Facts: You aren''t going to learn skills that translate to real-world online skills from an outdated textbook.
So, where do you go?
Well, you find real-life practitioners -- those who walk the talk. ??
Next question... where do you find those people?
I''ve curated JUST THE LIST for you.
And it''s here: The Content HackerT Educational Resource List for Today''s Marketers-in-Training! Get your copy now.
To your success,
- Julia
Founder, Express Writers & Creator, Content HackerT
Hi Luke,
Financial firms: Got a blog?
I sure hope you do.
It might sound like an obvious statement, but your blog is your biggest reader magnet. Without one, you're practically undiscoverable in the 400 million active websites online today.
According to Demand Metric, 90% of businesses are blogging in 2020. By the time you're done reading this article, tens of thousands of posts will have been finished and pushed live. With 77% of all internet users reading blogs now, and blogs considered one of the top five most trustworthy sources of information, there''s no bones about it -- your finance business needs a blog.
But there''s a lot of content already out there, which means you're facing stiff competition.
And if you're in a popular niche like finance, the competition is even fiercer. You need expert financial blog writers on your side.
Psst. we craft industry specialist content for brands in the finance space! See our expert finance writer rates here.
However, competition for eyeballs isn't all talented financial blog writers have to worry about. From special quality requirements by Google to features of the industry itself, here's why it pays to invest in a writer who knows that they're doing in this field (plus plenty of actionable tips for you to get started writing your finance blog!).
Let's dive in. It''s all in today''s new Write Blog: ??
Financial Blog Writers: 5 Secrets for Amplifying Content Quality & Succeeding in the SERPs
To your success,
- Julia & Team
Need great content? We''re here to help. Start your content order today: Express Writers'' Content Shop
Hi Luke,
Some of you may know this already.
But for the last four years, we''ve been hard at work putting our profits right back into our business to build a BRAND NEW Content Shop and writer teamroom platform.
We''ve never sought funding. Call me crazy, but I like being in charge of our future and building/dreaming big and then seeing those dreams through.
What we''ve been building for Express Writers is all-in-one ecommerce and team management platform that doesn''t really exist online.
Back before we committed to "building Rome," as I call this project by now after the time, investment and work put in -- we tried every platform out there. You name it... we tried it. We turned away from each one, for various reasons, most of them revolving around the fact that nothing was all-in-one. Two platforms to run our team require a ton of manual data entry.
Fast-forward to today...
We''re actively beta-testing and working on the new Content Shop + corresponding team platform we''ve created with some of the best local developers in Austin, Texas that we could find.
That''s right. It''s been created...and it''s in beta testing stages now.
A new experience is coming.
Our goal is to complement great writing and a committed, caring team of people (which you need first and always--before technology) with a system our team and clients love.
Note that this system doesn''t replace good writers.
(Tech never well.)
This also doesn''t replace an awesome management and editorial team.
However, it will save a ton of manual labor that has a lot of margin for error, and it will give our clients a heavily simplified, seamless ordering experience.
We''re about 6-8 weeks away from launch.
Just a heads-up.
Till then, if you need content, continue to order with us -- bear with our system -- and remember, you''re tapping into the amazing team of writers that we''ve always cultivated, first and foremost.
Before tech and systems comes passionate people, talented creators, intuitive writers.
This is always our #1 focus. User experience, though, is high in priority -- and that''s why we''re focusing on launching a better tech platform for you.
Some of our top services at-a-glance...
Our goal is, always, that you buy content...and you love it. ?? ?? We''ve even remained contract-free because serving you with content you love and want to come back for, instead of something you''re locked into, is our primary goal.
A better Content Shop experience will make this even more seamless.
We''ve already worked to solve a long list of pain points with the Content Shop in the works...we''ve listened to your frustrations.
However, I''m seeking feedback as we get ready to launch.
If you have a #1 frustration with our current Content Shop, can you reply to this email and let me know what that is?
Thanks in advance!
To your ongoing success! ??
--Julia & Team
Express Writers
P.S. Don''t want to be on the Content Shop Spotlight list? No problem. Just click here, and you''ll be unsubscribed from this segment. We would never want to clutter your inbox unnecessarily.
P.S.S. Need content? Start a chat with our Client Success Agent Lorien, or, send us an email about your project here.
Hey Luke,
You've already heard that awesome content = a legion of fans, a ton of leads, increased sales, and exponential growth.
The proof is in.
But there are other (scarier) stats.
As an entrepreneur and marketer, you WANT to be part of the 6%.
You WANT to avoid the 94% group.
And you can.
There's a sure-fire, proven-and-tested way to do it.
How? Well, my 6 core frameworks for growth through content strategy would land in that bucket of proven-and-tested.
I created this framework way back in 2015, when I was a young entrepreneur struggling for growth.
All this changed when I created and implemented the 6 core fundamentals for growth.
And this isn't a fluke. It isn't luck. It didn't happen because I'm a genie in a bottle, or because I was born under a special star. See the advanced versions of my 6 frameworks I''ll be teaching LIVE in G.R.O.W.
I know because I packaged everything I'd into The Content Strategy & Marketing Course, and watched my students enjoy the same success.
For example, there's Bruce Thede, a Cincinnati, Ohio-based web developer.
Bruce has a passion for designing websites, but he wanted to give his clients more than just a beautiful spot on the internet.
He wanted them to be able to grow their business through their website.
That's why he took my course, The Content Strategy & Marketing Course.
Fast forward to today, and he's thrilled by his results. He loves his new skills, plus the fact that he can offer an amazing, growth-focused service to his clients.
And Bruce is only one of the many who've loved my course.
Which means it's true: content strategy works.
G.R.O.W., my growth-focused community for heart-centered entrepreneurs and marketers, is my next-level training to build on the skills you ALREADY have. ?? The basic content strategy, marketing, writing skills you''ve been growing.
G.R.O.W., closing in just THREE days, is jam-packed with everything you need to skyrocket your business, but it's more than just resources and training sessions.
It's more than just my 6 core frameworks for growth.
It's also:
Check out the details here.
You already know how powerful content is.
But the truth is, not ALL content grows a brand.
In fact, 94% of the content out there falls flat.
You don't want this to happen to you. You want your content to explode your brand growth. You want a mentor to guide you and show you the next step to take. You want a support group cheering you on.
If this is you, you'll love G.R.O.W.
Don't wait - we end our Black Friday/Thanksgiving/Cyber Monday enrollment pricing...
And G.R.O.W. closes on Monday, November 30 at 11pm CST.
Start your G.R.O.W. membership now. Cancel anytime.
Cheers to you!
Julia
Founder, Express Writers & Content HackerT
P.S. Happy Black Friday! Here's something else to be excited about: if you don''t want the live mentorship, but would rather have self-led courses to build fundamental skills (which I recommend before joining G.R.O.W.!) I'm offering a one-time-only 30% discount on my courses, Unlearn Essay Writing, The Expert SEO Content Writer, and The Content Strategy & Marketing Course. Simply paste in the coupon code CYBERWEEK2020 after you click enroll now on any of those three courses, and enjoy huge savings on my premium courses.
Hi Luke,
So, you want to start writing a real estate blog? That's a great move for your practice and your brand.
According to Demand Metric, businesses with a blog generate 67 percent more leads and 97 percent more traffic. Imagine that many more interested buyers and sellers walking through your door every month.
Of course, writing a real estate blog isn't your typical walk in the park. From questions around Google's quality requirements to how to structure real estate blog content for the greatest impact, there's a lot for you to consider.
Here's a closer look at what all good real estate blog writers know, and how to create articles on real estate topics that people actually want to read.
Let's go!
Real Estate Blog Writers: How to Write Helpful Content People Want to Read
To your success,
- Julia & Team
P.S. We''re here and writing through the holiday season. ?? Get your content order started today in our Content Shop! ??
Hi Luke,
We have a new way you can instantly sort for the content writing service/format you need at Express Writers. ??
(This is a go-between improvement while we''re hard at work building EW 2.0, our new ecommerce platform about to go into beta testing as we speak! #excitingtimes)
Some of the most popular ways to build your audience with great content are these formats, all of which we offer:
For nine years, we''ve personally handpicked, qualified and onboarded top writers from leading industries our clients work in (or serve their clients in), then, we train them on the formats to write for. It''s how we produce great content while offering a wide selection of content types.
But instead of saving each link so you don''t forget where they''re at in our Content Shop, you can find them now using the easy search feature we added today directly into our Content Shop.
Here''s how to use it, in three easy steps:
1. Click on Order Content in the Menu and go to the Content Shop, or, click here: https://expresswriters.com/content-shop/
2. Look for the little search box above our service categories and type in the service you need:
3. Click on the service in the drop-down that appears that matches your needs, and get started placing your order!
New around here?
We''re a 100% remote, USA-based content writing firm with nine years and 20,000+ projects under our belt. With 90 handpicked writers from a variety of industries, we''re confident in crafting great content for our clients.
Our pricing starts at $90/500w with our expert, handpicked content writers. We write search engine optimized blog and web pages, fully-designed ebooks, email copy, ad copy, and all the formats you need to fuel a great brand presence with valuable content.
Did you know? We''ve grown our brand through content... we are what we sell. No better way to "sell." ??
Want to work with us?
Email us back for a quote, call request, etc., and we''ll get right back to you.
You can also drop us a line here.
Cheers to your success! ??
--Julia & Team
Express Writers
P.S. Don''t want to be on the Content Shop Spotlight list? No problem. Just click here, and you''ll be unsubscribed from this segment. We would never want to clutter your inbox unnecessarily.
Hi Luke,
Here's a scary fact: your business can lose a ton of money if you stick to your traditional B2C campaign.
This is because consumers have radically evolved in the last decade.
Here's proof:
So, what can you do to save your business?
Well, it's simple. All you need to do is adapt to the way consumers want to connect to brands today.
It boils down to four words: direct to consumer marketing.
In today's blog, I'll show you exactly what it means, why you should do it, and how you can start up your own successful (but not costly) D2C campaign.
Ready to start?
Let's dive in! It''s all in today''s NEW Write Blog:
What Is Direct to Consumer Marketing? + How Content & Inbound Marketing Fits In
To your success,
- Julia
Founder, Express Writers & Educator, Content HackerT Academy
Luke,
When it comes to your content creation and marketing, do you have the right tools for the job?
Since dropping out of college in 2011, I''ve been a full-time entrepreneur doing content to build no less than five brands from scratch...
And content has worked to sustain my businesses, profits, and bottom line growth.
Great content = great biz growth. ??
But only if you know how and what to do.
Without the right tools, you''re going to get stuck in the content hamster wheel -- the one I was in back in the beginning.
If we go back in time to 2015, my reality was having troubling scaling past measly $30k gross months in my agency.
Content looked good on the outside -- business looked terrible on the inside.
WTH am I doing wrong? ??...I used to wonder.
Let's call the picture I'm about the paint "Before Content Strategy: A Cautionary Tale."
My business at Express Writers was seeing some growth, but most of the time I felt like I was spinning my wheels.
Here's why:
So, what was I doing wrong?
For starters:
I was hustling, but putting my energy in the wrong places. I was all over the place with no focus.
Overworked.
Stressed out.
After lots of business setbacks that year, I had to regroup, rethink, and rebuild.
I put better team members in place. Express Writers started recovering.
Then, in September 2016, I executed my first full-circle content strategy.
EW began gaining ground -- big time.
Just a few months after implementing our content strategy, we hit our first $71K month. We nearly doubled the number of keywords ranking in Google from the previous year (3,900 to 6,000). Then, less than two years later, we hit our first $100K month.
And we're still growing monthly. 99% of our leads and prospects AND revenue (almost $5M in 8 years now!), comes in from the content strategy I set in place, which fuels powerful content marketing that works.
The strategy is the lynchpin in this whole operation. No strategy = no dice.
Once the content strategy was solidified, once the ball was rolling, we were, too.
And we haven't stopped, since.
Here's what that looks like:
See the dark blue in the traffic bars above?
That''s all inbound, organic, non-paid Google traffic.
How the heck did this happen?
How did I get clear on content strategy, and what would it take for your business or clients to achieve similar results?
Well, the secret lies in the process and the steps you take.
My new course bundle can teach you EXACTLY both.
Step-by-step.
You''ll learn content writing techniques that work, and the entire process of a content marketing strategy to fuel that content day in, day out.
??
??
The tools are here.
It''s up to you to pick ''em up.
My ultimate course bundle, put together for smart marketers and entrepreneurs ready to take their skills to the next level, is here for the taking. You can grab it now and save over $200 today: Get The Ultimate Content HackerT Content Strategy & SEO Writing Course Bundle.
Ready to gain the right tools to do the right content marketing tasks that equal real revenue? ??
...Like the tools Kyle now has after taking my course (click to enable images):
Or the tools Monique has that now brings her inbound leads on autopilot:
Perhaps-just perhaps-the return of one training program could mean HUGE ROI if you net bigger and better leads through organic content that WORKS?
My ultimate course bundle, put together for smart marketers and entrepreneurs ready to take their skills to the next level, is here for the taking.
Grab it now and save over $200 today: Get The Ultimate Content HackerT Content Strategy & SEO Writing Course Bundle.
Don''t miss out.
Here''s to your success! ??
See you on the flip side,
- Julia
Founder, Express Writers & Creator, Content HackerT
Hi Luke,
This past week, we just launched a powerful new free guide from The Content HackerT.
It''s already been downloaded over 100 times!
Did you get your copy yet? The Content HackerT Educational Resource List for Today''s Marketers-in-Training!?
It''s a list of over 30+ recommended, top-notch resources (shows, podcasts, books, blogs) that I personally follow and read from myself to stay current in my skills.
This was born after multiple conversations over the pandemic about the relevancy of a college degree... and how many times, those teaching you marketing aren''t even real-life field practitioners! ??
Facts: You aren''t going to learn skills that translate to real-world online skills from an outdated textbook.
So, where do you go?
Well, you find real-life practitioners -- those who walk the talk. ??
Next question... where do you find those people?
I''ve curated JUST THE LIST for you.
And it''s here: The Content HackerT Educational Resource List for Today''s Marketers-in-Training! Get your copy now.
To your success,
- Julia
Founder, Express Writers & Creator, Content HackerT
Hi there Luke,
Imagine this:
Someone comes up to you and tells you to skip your favorite drive-thru coffee, and go home and brew instead.
You might be outraged.
.until they tell you what you'd get in return.
Here's the deal.
When you exchange your daily Starbucks ??, you'll get:
Would you say yes?
Of course!
Well, today I'm offering you this amazing deal.
No joke!
This fall, I'm giving away my The Content HackerT Superstar Ultimate Training Course Bundle for the equivalent of your favorite daily Starbucks drink -- expiring THIS SATURDAY, you'll get the whole bundle for less than $9/day for six months. ?? (Use code "FALL2020" at enrollment)
What do you get for $9/day for six months, you say?
With these three courses, you'll have EVERYTHING you need to become a successful content marketer.
I'll teach you all I've learned in my nine years in the industry, including how I skyrocketed my own agency from a tiny $75 startup to a thriving brand worth over $5 million. It was ALL done through strategic content moves.
You can do all that, and the best part?
If you enroll before October 31 at 11pm CST, you'll get the whole bundle for less than $9/day for six months.
Will you trade the coffee for a lifechanging experience and 10x exponential brand growth?
If the answer is yes, go on and grab my course bundle with the coupon code: FALL2020.
I'm 100% sure you'll love my courses, just like Majd did.
"I can't thank you enough for everything that you do. I still remember when I decided to research content writing and your video came up on YouTube. Thank God that it did. I loved how you explained everything so clearly and I felt empowered to pursue this skill.
The Content Strategy & Marketing Course program and The Expert SEO Content Writer was a great experience and I am appreciate the time you took to teach the course and I am looking forward to using my newfound skills as a content writer." --Majd Moussa, Entrepreneur
Founder, Content HackerT Academy & Express Writers
P.S. DON''T want to hear about occasional offers on my courses? Not to worry. Click here and you''ll be removed this segment. I would never want to spam you. ??
Hi Luke,
Imagine this:
You're the master of SEO and your website is consistently at the #1 position on Google's SERPs.
You have tons of daily site visitors.
Thousands. Even millions.
Sound like huge success to you?
It's not.
Because here's the thing: Site traffic is COMPLETELY USELESS unless you're converting your visitors.
Yup. Maybe you have 1,000,000 site visitors.
But those numbers mean nothing compared to your competitor who has 10 site visitors who all convert.
It's in the conversions that you see real success.
So, how do you convert visitors into buyers?
It all begins with getting leads.
In this ultimate guide, I'll teach you a proven formula for pulling in thousands of leads from your site.
I'll show you how to create a LEAD MAGNET.
Don't have a lead magnet right now? Or do you have a bunch of them that aren't pulling in the numbers you expected?
Read this guide and find out:
Ready to dive in? ??
The Ultimate Guide to Creating Your Ultimate Lead Magnet
To your success,
- Julia
Founder, Express Writers & Educator, Content HackerT Academy
Luke,
Content marketers, creators, and business owners:
There are some changes and shifts in marketing happening NOW that I believe will be long-term changes that stick around, conditioned and shaped by our current global pandemic.
(It won''t completely end anytime soon, even with the government plan for re-opening that rolled out today... Social distancing practices, according to research, could last into 2022)
Facts:
In March, I noticed a heavy increase in the number of people searching Google. As in, double the amount of searches on Google.
On Worldometers, this April, the searches are still sitting at upwards of 6 to 7 billion Google searches happening daily. (Up from 3.6 billion)
The internet, and content marketing, just got way more valuable -- and popular.
This has been holding steady.
Other facts corroborate it.
LinkedIn reported this week that print is down in consumption, in favor of online, for news and media sources.
What does this mean for you?
This:
?? The savvy content creators, marketers, and content strategists of the world just got even more valuable. ??
Why?
Because creating content to pull in your online audience just got 10x more valuable.
But the sad facts:
A marketing degree does not do much to properly prepare today''s students for today''s real world.
Despite that, you CAN make a living with your talent for writing.
(Today, this skillset just got way more valuable)
All you need is a blueprint.
Just a few days left on this deal:
Use code LEARNANDGROW to save 25% on my Content Strategy & Marketing Course, or The Expert SEO Content Writer. Want a bundle of both? The code applies to that, too.
This 25% savings ENDS April, 3/29.
My courses are the ONLY ones in the industry where you''re actually building the tangible parts of SEO content, or a full-fledged brand content strategy, as you go through the course (depending on which course you pick).
For example, my 6-week Content Strategy & Marketing Course teaches and gives you these takeaway skills:
In my Expert SEO Content Writer, you learn exactly how to write SEO content, complete with prompts, video recordings of live coaching sessions where I''ve taught my top agency writers, templates, cheat sheets, and more. You only need 1 week to go through this course.
I''ve spent years of my life creating the concepts and lessons, for you to soak in, learn, and then APPLY.
No playing games.
Yes, you get a certificate, but you get REAL SKILLS that you can apply...immediately.
Brittany, a freelancer, solopreneur and student of my Content Strategy & Marketing Course based in Canada, said --
"I''ve used Julia''s Content Strategy & Marketing Course to improve my ability to understand and build a full content strategy, and convince potential clients why content is important. The knowledge I''ve gained has even helped position me as one of the few content marketing pioneers in Calgary."
Over 300+ happy students proves my teaching is not a gimmick.
Forget those quick marketing tricks that aren''t doing you any good.
Wouldn''t it be amazing to know the content marketing efforts you do will be effective?
Use code LEARNANDGROW to save 25% on my Content Strategy & Marketing Course, or The Expert SEO Content Writer. Want a bundle of both? The code applies to that, too.
Here''s to our ongoing self-education, in today''s crazy world...
And to all of you WFH''ers, content geeks, marketers, and strategy magicians. ??
See you on the flip side,
- Julia
Founder, Express Writers & Creator, Content HackerT
Hi Luke,
Content marketing is easily the hottest field in digital marketing right now - and there's a BIG demand for content strategists.
According to the Content Marketing Institute's 2020 B2B Content Marketing Report, almost half of all businesses expect to ramp up their spending on content strategy and marketing.
Some 38% say they've reduced funding for other types of advertising to increase the budget for content marketing.
The report also found that 52% of all businesses rely on just one person to handle content strategy, creation, and marketing.
With COVID-19, this just got more important since a ton of IRL marketing events got canceled.
Online content creation and marketing in and of itself, I predict, will have a 5-10x increased worth when the economy is back in gear.
Those that were spending heavily on now-canceled events may begin to finally become aware of the ROI in strategic content creation (which is serious: 3/4 of the internet is reading blogs, and a large percentage of today''s consumers read blogs before even beginning a conversation with our sales team).
Content needs people.
If you're thinking of becoming a freelance content strategist this year, you're on the right path.
Ready to dive into one of the hottest, most exciting jobs in the digital landscape?
Here's everything you need to know about how to break into freelance content strategy in 2020. ????
?How to Launch Your Career as a Freelance Content Strategist?
To your success,
- Julia
Founder, Express Writers & Educator, The Content Strategy & Marketing Course
?
?The Content Strategy & Marketing Course is a licensed Content HackerT training.
?
Hi Luke,
You've heard content being praised time and time again by marketers.
(Myself included.)
But, why does content work?
In today's shifting business world, they say, content marketing is the way to go.
It beats paid ads and other forms of traditional marketing by a long shot.
90% of consumers find custom content useful.
Compare this to Facebook ad ROA, which sits at .66x. ??
What kind of content works? Educational, useful, blog content.
Why? ...Well, 3 out of 4 of internet users read blogs regularly. ??????? ???????
We know content works.
And although you believe what the experts are saying, you wonder: why?
Why does content work? What's the science behind it? Should you start your own content marketing campaign?
Let's dig into the data to find out, in today''s NEW Write Blog: ?? ??
?Why Does Content Work? Plus, 39 Reasons You Should Invest in Content?
To your success,
- Julia & Express Writers
?Go content shopping ??
?
?Powered by ConvertKit?
Hi Luke,
In five days, 25% off all my courses -- The Expert SEO Content Writer, The Content Strategy & Marketing Course, or my Superstar Training Bundle, expires for good.
(Save now using code BACKTOSCHOOL -- apply at enrollment to save a whopping 25% and get my courses at hundreds of dollars off ?? )
FACTS:
Writing SEO content that rises to the TOP of Google is hard.
"But Julia, SEO content can be easy to write, right?!"
Nah.
No way if you''re trying to go for excellent SEO content.
That''s another matter entirely, and the area where most fail - losing momentum and ending up with subpar content that might even drive traffic away.
Fact is, creating winning content that earns clicks and builds an audience from organic rankings in Google takes years of knowledge and study of the industry.
I developed The Expert SEO Writer Course specifically for writers like you - because I once stood in your shoes.
Way back at the beginning, I was trying to get found.
Trying to get to #1, #2 on Google.
It was a struggle.
But I studied the art -- I practiced it -- I learned it...
I got better at writing great SEO content...
And now, I''ve been successful at it, for nine years straight.
I've spent years creating a powerful set of techniques that get real results, so you can just run with them.
And just so you know that you can rely on what I'm going to share - all of my brand marketing is accomplished using these SEO strategies alone.
In the past nine years, I've written over 1,000 blog posts that have earned more than 20,000 organic rankings in Google to build an online brand presence for Express Writers. If we were to set up an Adwords campaign for these organic keyword placements, and run those through paid keyword spots, it would equal $95k/month. CRAZY!
If you want to experience this kind of success, then let me teach you.
Fast-track your route to success by learning from my intensive training course, The Expert SEO Content Writer Course.
My Expert SEO Writer Course will give you access to the exact strategy I use, outlining everything step-by-step, simply, but with an intensity that will change the way you write SEO.
Here''s what Monique had to say about it (click to enable images):
Perhaps-just perhaps-the return of an investment less than $350 with code BACKTOSCHOOL, ending in five days, could mean HUGE ROI if you net bigger and better leads through organic content that WORKS?
Here''s what you''re getting (lifetime seat):
The Expert SEO Content Writer Course Includes:
Check out The Expert SEO Content Writer Course and enroll here to get started NOW. ?? Code BACKTOSCHOOL gets The Expert SEO Content Writer to under $290. This is a ONE-TIME offer expiring soon!
Can''t wait to see you on the inside,
Julia McCoy
Founder, Express Writers & Creator, Content HackerT
P.S. Don''t want to be subscribed to this segment? I would never want to spam you. Click here to be automatically unsubscribed from hearing about my courses.
P.S.S. Unlearn Essay Writing reopens this September. Get on the waitlist!
Hi there Luke,
The COVID-19 pandemic has drastically impacted our lives.
For millions of people, it's meant telecommuting and homeschooling the kids.
For others, it's meant job loss. In fact, 31.3 million people reported being unable to work because their employer shut down business due to the COVID-19 pandemic.
This figure is huge, and unsurprisingly, the trends on Google match it:
I''m on the flip side of it all -- the hiring/service provider side -- and the truth is, there's no shortage of work if you have the skills businesses are searching desperately for.
Take the skill I sell every day -- web writing.
Today, when the whole world is pivoting and moving online.
.the demand for stellar content is higher than it has ever been.
What does this mean?
These businesses need MORE top writers to create compelling online content.
Or maybe you're saying,
Or, try this relatable frustration...
I teach EFFECTIVE courses that will have you throwing your arms in the air with excitement when you earn that certification...
Because you''ll have learned exactly the steps you need to take to build content that brings results.
If you need GROUND-FLOOR writing skills - as in, you need to change up your knowledge from zero to online writing hero, you'll love the Unlearn Essay Writing Course.
If you need training in SEO writing -- you sorta know writing, but you don''t know search engine optimization, and you really need or want to learn it (SEO is hot stuff in 2020 and beyond ??) -- you need my Expert SEO Content Writer Course.
So, real quick:
Both are week-long courses, but, you have lifetime access.
You can spend an hour a day for a week and get through them -- quickly -- or, you can go slowly and take time to learn the process.
For a limited time, we''re offering 20% off -- almost $200 in savings, depending on which level you choose! -- till November 1, 2020.
Use code "FALL2020" to save at enrollment.
It's a course I've created to blast into oblivion the two worries we mentioned above.
Are you ready to stop chasing a skillset that seems rather elusive.
.and have your client/boss chasing you for more work, because you''re so good at it? ??
If you need GROUND-FLOOR writing skills - you'll love Unlearn Essay Writing.
If you need training in SEO writing -- you sorta know writing, but you don''t know search engine optimization -- you need The Expert SEO Content Writer.
When you grab your seat, use code "FALL2020" to save at enrollment.
Here''s what two recent students had to say:
Marketing director Lisa Farrell:
"The Expert SEO Content Writer Course taught me to think of SEO writing in a different, more methodical way. It helped me refine my strategy and purpose in content marketing. The keyword research section was particularly helpful.
If you're trying to up your SEO content game, this course is for you!"
French writer & content creator Pascal Lanot:
"Many thanks for your Unlearn Essay Writing Course. I am not yet a writing hero, but with your tips, and lot of practice, I will be successful."
FALL2020 saves you 20% on either seat:
See you on the flip side!
??
- Julia
Founder, Content HackerT Academy & Express Writers
P.S. DON''T want to hear about The Unlearn Essay Writing Course? Not to worry. Click here and you''ll be removed this segment. I would never want to spam you. ??
?
Hi Luke,
If you''re a client of ours, you know about our writing levels. They''re structured a bit like good, great, epic.
Well, good is becoming average in today''s world...
And to even be great, you need to write with true industry knowledge.
And that''s why we decided to pay our expert writers double, and up the criteria of how we go and find industry expert content writers for extremely high-level, specific industries. Our rates for these industries to clients are $120/500w.?
We now staff writers that match these requirements for these industries:
We staff real-life writing experts for these industries:
Sound like a chupacabra?
...It is, and that''s why we''re doubling our pay rates.
FYI/PSA: We already applied this to the legal industry as a test three months ago, and it was a wild success. Our J.D.s-turned-copywriters are crafting truly great content for our law firm clients.
We''re taking on the heavy work so you don''t have to.
You = trust us to produce great content that will truly boost your brand online.
Rise above the millions of (average) industry blogs going out each day.
?Read today''s Write blog that just went out today where we detail all of these changes.?
(PSA: You can still get the $90/500w rate, btw, if you''re not seeking the industry-deep content we now offer. So don''t worry; your old rates didn''t go away, we just added another depth of expertise to our writing services.)
Ready to go see the new Content Shop?
?Go content shopping. ? The new industries are live.
To your success (always),
--Julia & Team
Express Writers
P.S. Questions about how we can help you? Start a chat with our Client Success Agent Lorien, or, send us a reply to this email!
?
Hi Luke,
Yesterday, another Entrepreneur article just went live on my column. ??
On the internet, content is anything that expresses thoughts, information or experiences through written, visual, or audio form.
This article is content. The 95 million photos uploaded to Instagram today are content. The 500 hours' worth of videos uploaded to YouTube in the last 60 seconds are all content.
The internet is built with content and always has been. It also means everyone has content, and everyone creates it all the time.
But what''s the difference between content and content marketing? What are the core 11 types of content every brand should be committed to (at some level)?
Read my full article that just went live on Entrepreneur: ??
Content and Content Marketing Are Not the Same. Here''s How to Frame the Top 11 Content Formats
To your success,
- Julia
Check out our services: Express Writers'' Content Shop
Courses & Education: Our online courses
Hi Luke,
Facts: It takes only one high-converting landing page to give your brand a gigantic boost in sales.
Here's an example.
To promote its blenders, Vitamix launched a single landing page highlighting its superiority over other brands.
It blended together (no pun intended ??) great content, simplicity, and a deep knowledge of its target audience.
The result?
AMAZING! We all want results like that.
But here's the thing. Not all landing pages are created equal.
There are good landing pages, OK landing pages, and landing pages which are just well.meh. Plus, there are landing pages that make you want to pull your hair out and throw a tantrum.
And then there are the landing page unicorns. The ones that stand out, give you a huge boost in conversions, and get your brand front and center in the minds of your audience.
These are the ones I'll teach you to make in this guide, using a unique formula: P.A.S.T.O.R. -one of the most underrated, yet best formulas in copywriting existence, created by legend Ray Edwards (author, How to Write Copy that Sells). Hint: Ray wrote copy for Tony Robbins, Jeff Walker (author of Launch), and many other globally-famous entrepreneurs.
Today''s brand-new Write Blog is a good one.
Ready? ??
The P.A.S.T.O.R Formula: Your 12-Step Guide on How to Make a High Converting Landing Page
To your success,
- Julia
Founder, Express Writers & Educator, Content HackerT Academy
Hi,
I wanted to send you a quick headsup that tomorrow (Tuesday, June 30), I plan to open enrollment for my brand new training program, Unlearn Essay Writing: Your Professional Online Writing Course.
This course will teach you every step in unlearning the bad writing practices we were taught in college that don't work to reel in the attention of our online audience (in fact, they do the very opposite); and after you do some unlearning with me, you'll learn exactly how to write, style, and produce online content that works-faster and better than you thought possible.
I'll send more information out about Unlearn Essay Writing tomorrow. I can't wait to show you what I've been hard at work creating for you the last few months!
Also, a quick tip on creating content that works.
Have you ever heard of Ray Edwards?
He wrote a rather amazing book I study and use often. There are some techniques that I wouldn't necessarily recommend in 2020 and going forward, and some you have to customize for your brand (I teach current writing practices in my upcoming course-nothing you learn will be outdated), but overall it's an amazing read.
How to Write Copy that Sells.
One tip he shares on how to write great content is his framework, the P.A.S.T.O.R. formula. It stands for:
. P: Person, problem, pain
. A: Amplify
. S: Story or solution
. T: Transformation and testimony
. O: Offer
. R: Response
Ray says that this is how to frame content that sells. First, start out with them. Your end user. It's all about them. Then, amplify the pain point or the main point you're making that resonates with them. Next, tell a story. A transformation, or a testimony for that story, needs to follow. Finally, the offer, where you tell them what you have that will solve their problem. Lastly, ask for a response from your reader.
This is how I could have framed this email, but I wanted to share the framework with you instead. ??
Formulas are just a piece of the big puzzle in learning real content writing skills that prime and prep you into action as a hireable writer in today's times.
And if you're wondering about the state of the market. By the way, there are far more content writing jobs out there than writers!
Content writing by today's online standards is an in-demand skill. Thousands of employers are hiring for content writers-between Upwork and Indeed, there are over 10,000 gigs right now with employers looking to hire.
If you run an agency, and you manage content creators, you might relate to the problem we have just about every day.
The problem we run into with my agency, Express Writers -which I built from the ground up nine years ago through content writing-is that only a small fraction of the writers who apply to our jobs are ready for a paying content writing job.
We look to hire all the time. But the writers that come in with degrees and academic learning are not ready for the online world. We have to tell the majority of them no, since what we do requires immediate skill knowledge. There's little room for error when you're assigned a task and expected to write client-ready content.
The #1 reason we turn writers away? (It's the same issue $25 million/year company Basecamp has identified in all their new sales recruits, when training them how to write good emails.)
Essay writing.
This style DOES.NOT. translate in an online content world.
It's a tough, difficult reality.
But it's true.
And with the launch of Unlearn Essay Writing Course, I'm hoping to place a tool into the market that will solve this very real need.
Hot tip as we close:
The next time you write, try the P.A.S.T.O.R. framework in your outline and structure your content for an online page (email, web page, blog) around it as you begin writing. If you're delegating, ask your writer to follow it. It's a pretty cool writing aid from Ray Edwards.
. P: Person, problem, pain
. A: Amplify
. S: Story or solution
. T: Transformation and testimony
. O: Offer
. R: Response
That said.
Tomorrow I'll invite you to join my brand-new online course, Unlearn Essay Writing.
There will be two levels. And we'll be open for five days only.
When you take this course, I guarantee client-ready writing skills.
Also: Unlearn Essay Writing will focus on writing. Not SEO. Not conversion. Simply the art and practice of great online writing, and how to identify the icky essay-style that doesn't work. From there, it's easy to build up. But without this fundamental, the add-ons, like conversion writing or Google-friendly keyword optimization are nearly impossible to learn.
Keep an eye out. I'll see you tomorrow.
To your success,
Julia
Founder, Express Writers & Educator, Content HackerT
Luke,
Have you heard of Brian Dean''s new content research tool, ExplodingTopics.com?
It''s 100% free, and pulls from Google Trends data directly to predict topics that are trending. ??
I''ve been using it a ton in the past few weeks, ever since I heard about it in March.
(The same week I discovered it, I even recorded a video on how I''m using it and implemented it as a new suggested tool for my content strategy course curriculum students. I do this for 1% of new tools -- because I believe in less is more, when it comes to your tools. You only need 3-4 amazing ones)
Well, one of the trends I''ve noticed in this amazing new tool, ExplodingTopics, is around the term copywriter.
?See the data on this search term in Brian Dean''s new tool.?
In one month, this term has seen over 2.5x growth.
This is consistent with what I''ve been seeing that I believe will be long-term changes that stick around, conditioned and shaped by our current global pandemic.
The world crisis COVID-19 is impacting 72% of our entire world... That''s a ton of people that have had to take their "IRL" work/social life online. (And it won''t end anytime soon. Social distancing practices, according to research, could last into 2022)
In March, I noticed a heavy increase in the number of people searching Google.
On Worldometers, this April, the searches are still sitting at upwards of 6 to 7 billion Google searches happening daily. (Up from 3.6 billion)
An increase of double the amount of Google searches for 2020... in a matter of a few months.
The internet, and content marketing, just got way more valuable -- and popular. In the government reopening plan that rolled out today, the White House even stated: "Continue to ENCOURAGE TELEWORK, whenever possible and feasible with business operations."
Telework = remote work.
So what does this mean for you?
This:
Creating great content, and the skills in content marketing -- especially knowing how to do it autonomously and remotely -- just got way more valuable.
Why?
Because creating content to pull in your online audience just got 10x more valuable.
I''ve been working from home and "doing content" since before it was cool... circa 2011.
And what I know for sure is that employers, clients, YOUR people ready to pay you for content services (strategy, marketing, writing, the whole gamut)...
Look for skills, not an education/resume/fancy history.
A marketing degree does not do much to properly prepare today''s students for today''s real world.
But the facts are, you CAN make a living with your talent for writing.
All you need is a blueprint.
Just a few days left on this deal:
Use code LEARNANDGROW to save 25% on my Content Strategy & Marketing Course, or The Expert SEO Content Writer. Want a bundle of both? The code applies to that, too.
This 25% savings ENDS April, 3/29.
My courses are the ONLY ones in the industry where you''re actually building the tangible parts of SEO content, or a full-fledged brand content strategy, as you go through the course (depending on which course you pick).
Yes, you heard that right -- my courses have you pausing to build each content asset from the ground up, when you start at Module 1 and begin to learn the skill. (Fully self-led, done on your own time!)
For example, my 6-week Content Strategy & Marketing Course teaches and gives you the power of these skills:
I''ve spent years of my life creating the concepts and lessons, for you to soak in, learn, and then APPLY.
No playing games.
Yes, you get a certificate, but you get REAL SKILLS that you can apply...immediately.
Angelina, a freelancer and student of both of my courses, said --
"I wish I''d found Julia''s courses sooner. It''s given me everything I needed to learn about content marketing as I started my own content business!"
Over 300+ happy students proves my teaching is not a gimmick.
Forget those quick marketing tricks that aren''t doing you any good.
Wouldn''t it be amazing to know the content marketing efforts you do will be effective?
Use code LEARNANDGROW to save 25% on my Content Strategy & Marketing Course, or The Expert SEO Content Writer. Want a bundle of both? The code applies to that, too.
Here''s to your ongoing self-education and growth, in today''s crazy world.
And not just that, but your SUCCESS. ??
See you on the flip side,
- Julia
Founder, Express Writers & Creator, Content HackerT
Hi Luke,
As a writer myself and the owner of a writing agency, artificial intelligence (AI) has been after our jobs for a while.
Can it be done cheaper? By a robot? .For less money?
Time and time again, the answer has been no. I even wrote a two-part series a couple years ago for Content Marketing Institute, debunking the myth that robots can write content and replace a real, human, breathing writer.
Today, technology is growing at a faster pace than ever. From manufacturing to rote office tasks, we're finding AI replaces human workers in practically every industry. Anyone working a rote or repetitive task is quickly seeing him or herself replaced by a machine. In fact, AI expert Kai Fu Lee believes as many as 40 percent of the world's jobs will one day be automated.
So, as of 2020, could content writing be among them?
With the launch of GPT-3 in May 2020, many people think it''s possible.
Before you panic, however, keep reading. I'm taking a closer look at what GPT-3 is, how it's causing us to rethink content, and why artificial intelligence will never replace certain activities - particularly those that rely on human creativity.
Ready? Let's dive in:
What Is GPT-3 and Will It Take Over Our Writing Jobs?
To your success,
- Julia & Team
Need great content? We''re here to help. Start your content order today: Express Writers'' Content Shop
Hi Luke,
Ever heard these myths?
You might wonder why I used the word "myth" to describe these statements, and it's simple, really.
These are just stories we tell ourselves to hold ourselves back from success.
How, you might ask, would I know this?
Because I''m Julia, and I''m a college dropout. ???
I literally failed a nursing degree (R.N.) after trying twice to get through college.
And yet, I''ve managed to:
(TL;DR -- Now is the time to stock up on your skills. THIS Thursday, just two days days away, 25% off my courses expires for good. Use code BACKTOSCHOOL to save on your choice of The Content Strategy & Marketing Course, The Expert SEO Content Writer. This code also applies to my Superstar Training Bundle that even includes Unlearn Essay Writing -- not open for enrollment outside the bundle yet. ?? Expires in two days!)
It all started by doing something I loved (WRITING), and I''m here today because I never gave up. Instead, I told myself a different story about what I was capable of.
So, now let me share with you another story. A story of passion, progress, and SUCCESS.
The story of how my agency earned $5k in sales from one blog post.
(Here I am, a college dropout -- learning all this through a lot of trial-and-error, and without a marketing degree.)
This story is a SHORT one - but it's powerful.
So powerful, it can change your life.
How? By showing you how well-targeted, correctly-optimized content can lead you to incredible, rockstar, bestselling success - just like mine.
To show you the power of content, let''s go back to the very beginning.
(Before our agency was known really by anyone at all)
For this story, I''m going back to January of 2015, my fourth (fledgling) year of running Express Writers.
This is when I was an online Jane Doe... when no one knew me.
(You can see great content works for ANYONE no matter the stage you''re at ??)
This story is powerful.
Not every guest blog results in a $5k sale a few weeks later, BUT, content CAN equal immediate results if done right.
What this story is meant to do is show you what content success looks like:
Knowing all these things = isn''t easy.
It isn''t something you can waltz away with after reading a blog or two.
But it IS something I teach in my courses, in a way that equals real results.
I teach you everything you need to know in content marketing - in The Content Strategy & Marketing Course.
I teach you everything you need to know about how to write SEO content that lands in the top of Google - in The Expert SEO Content Writer Course.
And just recently, I''m teaching newbie content writers and marketers how to unlearn sticky essay-style writing and write for all 11 top online content formats - in The Unlearn Essay Writing Course.
We opened & closed the last course, Unlearn Essay Writing, for its first debut over the last week of June. 41 beta students so far are saying they love it. ?? This is just the beginning for this massive need I''ve identified of unlearning academic writing to learn the writing styles that DO work for our online readers.
Last month, we packaged up ALL courses -- yes, even the waitlisted course not currently open! -- into my Ultimate Content HackerT Training Course Bundle.
It''s the only way to save over $500 on all individual course seats (and the bundle price goes up soon in September).
With this massive bundle, you''re guaranteed to know how to build long-term, effective, evergreen content marketing that works... if you put in the work and the time to learn.
Forget those quick marketing tricks that aren''t doing you any good.
Wouldn''t it be amazing to know the content marketing efforts you do will be effective?
And perhaps-just perhaps-the return of a $1,299 or $325/mo investment at 25% off using code "BACKTOSCHOOL" -- which, btw, saves you over $500 vs. buying all three courses individually ?? -- could mean HUGE ROI if you net bigger and better leads through organic content that WORKS.
Go get your seat in our updated Ultimate Content HackerT Training Bundle now -- use code BACKTOSCHOOL to save.
You''ll never see this price on the bundle offered again.
Don''t miss out.
Cheers to your online success ?? ,
- Julia
Founder, Express Writers & Creator, Content HackerT
Hi there Luke,
Ever feel stuck staring at the final draft of that blog post that's due in a few hours?
You've spent nights cramming over it, praying for the muse of creativity to appear and give you a break.
You've gone over it line-by-line, sentence-by-sentence, word-by-word. Digging out typos, fixing wording.
It HAS to be right this time.
But something in your gut tells you it's not.
(TL;DR: Check out the Unlearn Essay Writing Course for more details and save 25% this week only. This deep relaunch discount expires in three days! ?)
You step into your boss' or client's shoes and you know deep inside.
.they'll hate it.
Right now, you need one thing.
Someone who will go over your work, tell you what's wrong, what's missing, what you need to tweak and pull to transform it from flat, boring, stuffy.
.into the kind of content that'll have brand-new high-paying clients flocking to your doorstep and blowing up your phone.
But your mom and grandma clap their hands and say, "It's amazing! I knew you were going to be a writer since you were three!"
Which is great but.
.who can you call for hardcore, strike-you-in-the-gut writing advice at a time like this?
Sigh.
I hear you.
We all have moments when we wish we had a mentor to guide us. To tell us exactly what to do and what's wrong with the work we've spent days battling with.
And this is exactly what I offer in editing and fine-tuning your work when you sign up for the Unlearn Essay Writing Course.
Here's how it works.
Choose Level 2, Writing Hero, when you enroll in the course.
Go through the course, which will guide you to craft your own 1,000-word blog from headline to conclusion.
Then, send it over to me!
Now, here's the great part.
I'll dissect it with a fine-tooth comb (trust me, I only hire 2% of applicants at my agency Express Writers, so I won't go easy on you).
I''ll tell you exactly how to edit your content, what to edit, and the rationale behind fixing it. I fix it for you, so you can see exactly how and what to fix; but I also make sure the rationale is clear. We discuss via email and Google Docs until all the gray areas are, well, NOT gray anymore. ?? ??
(This is $500+ in coaching, were you to hire me personally to edit or consult for you.)
I won't stop until I'm 1000% sure clients will love it. (You can even apply to work for me when you're done!)
When your work is perfect, I'll award you the Unlearn Essay Writing Course certificate, personally signed and delivered by me.
Sound great?
Plus, here's the amazing part.
You'll no longer need me to edit your work in the future.
Because when we work together, you won't only get suggestions on how to make your piece client-ready.
You'll also develop a way of thinking and communicating, so you'll always know in your gut what to do to transform your piece of content from drab, boring, ignore-worthy.
.into something that'll gain you a legion of fans, impress your boss, and nail those high-paying clients again and again.
Check out the Unlearn Essay Writing Course for more details and save 25% on your seat in Level 2, this week only.
Before I end, a little bit about me so you know you can trust my advice:
So, see you inside my course? ??
And by the way, since this is the celebratory launch of the Unlearn Essay Writing Course as an evergreen course, I'm giving it away at 25% off. That's a savings of hundreds of dollars, but ONLY if you enroll before Sunday.
The countdown is on. This expires Sunday at 11 PM CST -- in THREE days.
Cheers to your success!
Julia
Founder, Content HackerT Academy
P.S. Enroll now. Save 25% when you enroll with the code "UNLEARN." Discount goes away on Sunday, so make sure to grab it today!
P.P.S. DON''T want to hear about The Unlearn Essay Writing Course? Not to worry. Click here and you''ll be removed this segment. I would never want to spam you. ??
Hi Luke,
Tomorrow is the LAST DAY of beta enrollment for my new course, Unlearn Essay Writing: Your Professional Online Writing Course.
(Don''t miss out - grab your seat now.)
If you haven't enrolled yet, it might be because you're asking:
Will this course really work for me?
I could assure you YES a thousand times, but let me do it by sharing a real-life story. (Because a picture paints a thousand words, right?)
How My Writer Erin Unlearned Clunky, Stuffy Essay Writing and Got Paid to Write
When Erin applied for a job at my content agency Express Writers, I was impressed. She had everything it takes to be a stellar writer.
The only thing I was worried about:
What would she have to unlearn? The majority of graduates, in our experience, do not have online-ready writing skills.
However, Erin's eagerness was awesome, as was her natural talent-just from the samples I saw. So, I immediately moved her through the interview process. After she'd passed the tests, I gave her a writing project.
The topic/format? A blog on UX writing.
Eric immediately went to work. When she finished, she uploaded her piece for me to read.
The first draft read:
"UX has become an extremely relevant topic in recent years, but it is a field that is still somewhat obscure and unknown as it is still early in its growth. Nonetheless, it is clear that this field is quickly becoming an important area of focus for business, and so there is a lot of potential in this industry."
The problem I was staring at.
This piece was not publish-ready content for the online world.
It read more like an essay. And this was the problem I was fearing-that I'd noticed over and over again in the content industry. (It's the problem I built Unlearn Essay Writing to solve.)
I knew I had to guide Erin to UNLEARN the essay writing habit. And to help her replace it with actionable skills to ROCK the content industry.
So, I did. We buckled in and worked together. I provided her two rounds of feedback, and she kept revising based on my notes.
Two assignments later, I was seeing this:
"Think of your business as a restaurant. You are the chef, and your role is to produce great food (content) that they will love.
Now that you have the four-step recipe for getting past your inner critic to content that matters, you're ready to publish great material."
Now that's readable content.
With a few more adjustments and progresses, Erin is rocking. She's on our payroll right now at Express Writers, earning money for what she LOVES doing.
Facts, fam:
Erin's story is great, but it's not new.
For nearly a decade, I've used this style to train writers in my agency.
First, I help them "unlearn" the essay writing habit. That's stuffy, fluffy, clunky writing packed with jargon and flat, uninteresting words.
Then, I teach them the ABC's of stellar writing. They work with me to learn concise, impactful, engaging writing that steals an online audience's heart.
After nine years doing this for my writers, I finally realized-"Why not share this training with the public?"
Because it works. My near-decade of experience teaching my writers and growing my brand with top-notch content are proof.
Will Unlearn Essay Writing transform your online writing career?
I'm confident it will.
This course will teach you step-by-step to unlearn the bad writing habits that DON'T work to engage an online audience. Then, you'll learn exactly how to write, style, format, and polish online content that WORKS - in just one week.
But you don't have much time left to enroll. Beta enrollment closes tomorrow, and we don't open again until much later in the year (and at 2x the price).
You don''t even need to be a freelance writer -- if you''re looking to upgrade your content writing skills, period, this is the course for you.
Grab your seat now before we close PERMANENTLY at this price point tomorrow at 11 PM CST.
I'm 1000% sure you won't regret it.
To your success,
Julia
Founder, Express Writers & Content HackerT
Hi Luke,
This is a guest blog from our Expert Marketing Writer, Jillian.
If you were to research a marketing strategist job description on Google, you would find one common characteristic: goal-oriented. ??
Sure, you need experience and project management skills.
You also need to navigate branding and storytelling.
But, without goals and objectives, it's almost impossible to create a cohesive marketing strategy that drives ROI.
Marketing strategists have to stay focused on the bigger picture in order to deliver and exceed sales and marketing goals.
The digital marketing landscape is evolving at a drastic rate.
In 2019, digital ad spend worldwide surpassed $333.25 billion and is expected to increase to $517.51 billion by 2023. Meaning, there's a growing need to discover new ways to connect and build relationships with consumers on their preferred platforms.
That's where I come into play as a marketing strategist. I have to interpret consumer needs and turn them into a cohesive plan that my team can deliver on.
Every sales and marketing team needs a marketing strategist who can step back and not only build a plan full of tactics but also monitor every stage of the execution. As a result, the strategy turns into a pipeline full of leads that exceeds revenue goals. It's a win-win for both teams.
As a digital marketing strategist in the finance industry, every day is different.
Read Jillian''s full post on the Write Blog: ??
?A Day in the Life of a Marketing Strategist?
To your success,
- Julia
P.S. Our team of 90+, including expert marketing writer Jillian, works from home. We''re here, writing, and fulfilling custom content orders. Go content shopping today!?
?
Hi Luke,
Whoops -- looks like our link didn''t work! Sorry about that.
Here''s today''s blog on 5 secrets for powerful email copy!?
Email marketing is a quintessential element for a successful marketing plan - yes, even in 2020.
Email is convenient, a direct line of contact, and not super intrusive in our lives. That's why some prefer email communications from businesses. (What!)
It''s true. 91% of shoppers actually want to hear from companies they do business with via email.
Actually, we're a touch addicted. According to Campaign Monitor, at least 50% of Americans (in the survey) checked their email 10 times yesterday.
Those stats are pretty crazy, and they drive home one very important point: content matters in email marketing.
It's not enough just to send a pretty email to your readers. Literally everyone is doing that.
You've got to entice, enthrall, and leave them eagerly waiting for more.
A good email marketing content writer can help you do just that.
Ever wonder what our writers' secret sauce is for dropping bombshell email copy? Here are all the beans - all you need to provide is the elbow grease. Enjoy! ??
?Do I Need a Writer for My Email Campaign? The 5 Ultimate Secrets for Powerful Email Copy (From an Email Writer)?
To your success,
- Julia & Express Writers
?Go content shopping ??
?
?Powered by ConvertKit?
Luke,
Thinking of investing in content this month?
After watching the amount of Google searches nearly double, attending talks and talking personally to experts in the marketing field this April, and getting my finger on a real pulse -- it appears that content is hotter than ever.
Lockdown and quarantine-at-home helped give content a giant PUSH forward in consumption.
Last week, Rand Fishkin -- SEO thought leader and founder of a $40M ARR SEO company -- said this: "If you're low on budget but can weather this storm, build up through content, SEO, and building your OWN media channels."
Build your OWN media channels... that''s done through consistency in content.
Brand POV, 10x value, engagement, relevancy are all ingredients of successful content.
...Sound hard? It is. You can''t do it well without a good writer in your corner.
Last month, we created content for businesses in a wide variety of niches:
With our specialty expert services, we''re hiring and assigning writers to our clients'' projects that have advanced expertise in deep fields. This blog explains more about this new pivot we did in February. (This was NOT a pandemic pivot, but rather, a pivot after hearing months of client requests asking for deeper, more niche expert writers for their advanced fields.)
Our new specialty experts match this criteria:
Before we announced the pivot, I was able to find and hire writers after weeks of interviewing that met our criteria. We have some incredible, top-notch specialty expert writers in our reserves. See advanced expert writer pricing.
For April, our top-selling services were these (click to check out each one). Did you know we also have staff designers to create kicka$$ custom visuals, like the ones you see on the Write Blog?
We guarantee quality with two no-cost revisions on every piece of content.
Plus, our Content Manager Korilynn works to handpick each writer for every project, and keeps the same writers with ongoing projects -- this typically ensures a lot of success.
Questions?
Start a chat with our Client Success Agent Lorien, or, send us a reply to this email!
To your ongoing success ?? ,
--Julia & Team
Express Writers
P.S. Don''t want to be on the Content Shop Spotlight list? No problem. Just click here, and you''ll be unsubscribed from this segment. We would never want to clutter your inbox unnecessarily.
Hi Luke,
FACT: My exponential business growth through content marketing at Express Writers has been no accident.
It wasn't magic, voodoo, or happenstance. And it certainly wasn't luck.
Rather, our success jumped ahead because of the content marketing strategy I put in place in 2016.
[TL;DR: I teach every step involved in building a powerful content strategy from scratch that will fuel up your content marketing in the Content Strategy & Marketing Course. ?? Enroll for a limited time at $150 off with savings code "2020"]
Ever since I began my agency back in 2011, content has been our #1 way of marketing and drawing in leads.
And today, this still stands.
99% of our clients come to us through the content we put out. ??
The strategy behind that content didn't come easy, though.
And yet each and every piece of the puzzle needed to be put in place before we could truly start making content work for us.
Once the content strategy was solidified, once the ball was rolling, we were, too.And we haven't stopped, since.
Here's what that looks like:
See the dark blue in the traffic bars above?
That''s all inbound, organic, non-paid Google traffic.
How the heck did this happen?
How did I get clear on content strategy, and what would it take for your business or clients to achieve similar results?
I'm going to share the framework that can get you there.
But first, let's go back in time to 2015, back when we were having trouble growing past $30k months.
(Let's call the picture I'm about the paint "Before Content Strategy: A Cautionary Tale.")
Two years into content marketing, my business at Express Writers was seeing some growth, but most of the time I felt like I was spinning my wheels.
Here's why:
What was I doing wrong?
For starters:
I was hustling, but putting my energy in the wrong places. I was all over the place with no focus.
Overworked.
Stressed out.
After lots of business setbacks that year, I had to regroup, rethink, and rebuild.
I put better team members in place. Express Writers started recovering.
Then, in September 2016, I executed my first full-circle content strategy.
EW began gaining ground -- big time.
Just a few months after implementing our content strategy, we hit our first $71K month. We nearly doubled the number of keywords ranking in Google from the previous year (3,900 to 6,000). Then, less than two years later, we hit our first $100K month.
And we're still growing monthly. 99% of our leads and prospects AND revenue (almost $5M in 8 years now!), comes in from the content strategy I set in place, which fuels powerful content marketing that works.
The strategy is the lynchpin in this whole operation. No strategy = no dice.
It is, without a doubt, what saved my content marketing and made it a force to be reckoned with.
I know the power of a great content strategy...
And I built the Content Strategy & Marketing Course so you can, too.
I built this proven training course in 2017, and I continue to update it every quarter. Inside, I teach every step involved in building a brand content strategy that works. My students have used this content strategy training to power an entire few years'' worth of content marketing, and to understand every nuance of what goes into building an audience, creating great content for them, and more.
With your seat, you''ll have a hugely impactful course curriculum and lifetime access to video lessons, templates, cheat sheets, and brand strategy exercises that teach you the practical, hands-on how of everything involved in building a content strategy -- not just a foggy overview.
I share tactical advice you can take home and start working today into your client's (and your own) brand content strategy - plus cheat sheets and templates that you can actually copy and use during a live strategy call with your clients.
In short, CS&M was built to make the life of a content marketer easier.
Enroll in The Content Strategy & Marketing Course and use code 2020 to save a whopping $150.
End the guesswork, and grab this opportunity to invest in a course that will pay content marketing dividends in knowledge return.
Can''t wait to see you inside! ??
Educator, CS&M
CEO, Express Writers & Content Hacker
The Content Strategy & Marketing Course, now a part of Content Hacker, LLC
Hi Luke,
My apologies -- the last time this email went out, a few of our links weren''t working.
Everything has been restored and back to working! ?
Here''s the email with working links.
If you''re ready to learn every step in building content that achieves profits (e.g., bottom-line GROWTH), then you''re in the right place.
Content marketing is an industry set to be worth over $400 BILLION by EOY. And it''s predicted to be worth another $269.24 billion by 2024! (See this in-depth Technavio report.)
Facts: You could hire my writing team to do content for you -- and save yourself the headache of doing it all. ?? (I use and hire my own writing team for our content marketing creation daily!)
But, if you''re a DIY''er, it''s much better to do it all with a strategy.
When it comes to building a content marketing plan and SEO writing, there''s billions of Google results on HOW to do it, WHAT to do, etc.
...But how do you know you''re trusting the right source? How do you know all -- or any -- of those millions of recommendations will actually end up in...real profits? (And not the other way around. ??)
My Content Strategy & Marketing Course will teach you the best, most long-term path to real results from your online content. Not a gimmick or marketing term here. I built them that way, and we get the best stories from students proving this training works.?
You should come ready to buckle in and learn--but you can do so at your own pace, as slow or as fast as you''d like.
Every year, I take the time to make sure my Content Strategy & Marketing Course is updated with the latest and best tools, advice, and methods. Rarely to never does any of it need to be completely rehauled, because I focus on an evergreen perspective. I add to and improve the training, making it stronger and more relevant for cutting-edge entrepreneurs, strategists, content creators, and freelancers in today''s era.
This season, in fact, I''ve been hard at work on my Content Strategy & Marketing Course curriculum to make it even stronger and better for my students. (We have a brand new website in the works, too.)
Back in 2017, I built the entire Content Strategy & Marketing Course with evergreen methodologies.
I surveyed my audience before structuring it, and they told me what they wanted to learn and how -- down to the very Brand Strategy Exercises we built that makes the course incredibly unique and hands-on.
(See a list of our skill-building BSEs here.)
Bonus: I''m not the only expert teaching this course. I believe power in learning comes from a variety of expertise, especially on a topic this in-depth, and I''m working hard to bring that directly to you -- my students. We already have six guest experts, and --
This summer, we added THREE new guest teachers to the curriculum, who are packing a punch when it comes to the value they''re teaching our students. ??
Accessible to all students, new students and our alumni, we launched three new lessons just a few months ago with three new experts, that came alongside our existing guest experts to teach new lessons on building an agency from scratch, building a website that converts, UX writing secrets, and more! ??
All lessons are recorded personally with me interviewing the expert. I think like my students, get in their shoes, and ask every question YOU would from this expert. You''ll learn immediately actionable lessons relevant to today and tomorrow.
Here''s a look at some of our new expert teachers:
These experts gave me 10x insider content when I interviewed them for our course guest expert training module.
Ready to learn skills that WORK? Lock in your lifetime seat to all of my additions -- including in-depth, relevant lessons from these rockstar guest experts! -- today.
Use code FALL15 to save 15% on my Content Strategy & Marketing Course.?
End the guesswork of creating profitable content.
Add a blueprint and systems to your arsenal.
Let''s rock out in this online era -- and leverage it to build our brands in a MASSIVE way. ????
To your success,
- Julia
Founder, Express Writers & Creator, Content HackerT
Hi Luke,
Question:
Are backlinks and link-building important as a ranking factor?
Answer:
Absolutely!
But, do you have to spend hours a day or week building links to earn them?
No!
In today's NEW video on my YouTube channel, you're going to learn the truth about link building when it comes to building a brand that lasts online, gains recognition, and earns real authority.
I'm going to reveal why I believe the majority of the link building techniques are a complete waste of time 98% of the time ??; what to focus on instead; and three ways to build links that are more powerful, more worth-it, than any of the short-term techniques or hacks you read about online.
Hear the truth on link building from someone that's built multiple businesses through organic content marketing. My goal is to help you focus on the online growth practices that work, and stop wasting time.
Let's get into today's topic!
?Why Link Building is a Waste of Time, & What to Focus On Instead (Video)?
Yours in content,
- Julia & Express Writers
?Need great content? We''re here and ready to write.?
?Go content shopping ??
?
Luke,
It''s a new new world out there with the lockdown, social distancing, and quarantine upon us.
My agency team and I were just saying in a staff meeting the world will not go back to normal anytime soon.
To add some comic relief to that rather heavy statement...
Have you seen the quarantine haircut memes going around? The sloth one is my favorite. ??
Hopefully you haven''t been the victim of a self-inflicted quarantine haircut...
But, if you have, the good news in the middle of all of this is what''s happening in content consumption.
For marketers, business owners, creators, brand builders...
There has never been a better time to jump into online content, SEO, and building your online presence. ??
Why?
Before today''s pandemic, we were already looking at statistics like this --
71%+ of the world's online traffic comes from a search.
3/4 of the internet is reading blogs.
On average, there were 3.6 billion Google searches per day from humans looking for answers to their problems.
During the pandemic, this number shot up to over 6 billion Google searches per day!
(To verify this incredible stat for myself, I followed a Worldometer live tracking all day till 8 pm CST the other night... yep, clocked in right over 6 billion live searches that day ??)
Think about the fact that 140 countries in our world as we know it are impacted by COVD-19. There are 195 countries in the world. This is already impacting 72% of our world! That''s a ton of people that have had to take their "IRL" work/social life online.
Given how much of the world this is impacting, and how many countries have made it mandatory to stay at home as much as possible.
Creating content to pull in your online audience just got 10x more valuable.
(TL;DR -- Now is the time to stock up on your skills. Use code LEARNANDGROW to save 25% on my Content Strategy & Marketing Course, or The Expert SEO Content Writer. Want a bundle of both? The code applies to that, too. This massive savings code ends in three days -- this Thursday, April 23rd, at midnight CST.)
I''ve been "doing content" since 2011.
And what I know for sure is that employers, clients, YOUR people ready to pay you for content services (strategy, marketing, writing, the whole gamut)...
Look for skills, not an education/resume/fancy history.
And if you don''t have those skills, it''s a tough, tough world.
A marketing degree does not do much to properly prepare us for today''s real world.
But the facts are, you CAN make a living with your talent. You CAN build a brand, pull in a completely online audience, and sell your services.
All you need is a blueprint/system to get your entire agency/team on the right page and kick a$$ at serving your clients.
You don''t need a decade of experience...
You need the right experience (skillsets).
My courses are the ONLY ones in the entire industry where you''re actually building what you learn.
In my Expert SEO Content Writer, you''re building the tangible parts of SEO content. In Content Strategy & Marketing Course, you''re actually putting together a full-fledged brand content strategy.
Yes, you heard that right -- my courses teach, and have, you building each exercise from the ground up.
I''ve spent years of my life creating the concepts and lessons, for you to soak in, learn, and then APPLY.
No playing games.
Yes, you get a certificate, but you get REAL SKILLS that you can apply...immediately.
Just two days left on this deal:
Use code LEARNANDGROW to save 25% on my Content Strategy & Marketing Course, or The Expert SEO Content Writer. Want a bundle of both? The code applies to that, too. This massive savings code ends in just three days -- this Thursday, April 23rd, at midnight CST.
Lisa, a marketing director that took my SEO writing course, said this -- "This course taught me to think of SEO writing in a different, more methodical way. It helped me refine my strategy and purpose in content marketing. The keyword research section was particularly helpful. If you're trying to up your content marketing game, this course is for you!"
Over 300+ happy students proves my teaching is not a gimmick. ??
Need a guided, step-by-step process to train you on creating content that WORKS?
Grab your choice of my courses, put together just for smart marketers and entrepreneurs ready to take their skills to the next level.
And save over $150, depending on which course you pick.
Use code LEARNANDGROW to save 25% on my Content Strategy & Marketing Course, or The Expert SEO Content Writer. Want a bundle of both? The code applies to that, too. This massive savings code ends in three days -- this Thursday, April 23rd, at midnight CST.
Time to dial it up and learn long-term, effective, evergreen content marketing that work.
Forget those quick marketing tricks that aren''t doing you any good.
Here''s to your ongoing self-education and growth. ??
See you on the flip side,
- Julia
Founder, Express Writers & Educator, Content HackerT
Hi Luke,
Content marketing is everywhere these days . or is it?
Type "what is content marketing" into Google and you'll get 2.98 billion results. As far back as page 14, you're still getting results that have that longtail keyword in the meta description.
That isn't surprising from an industry about to be worth $412 billion. But if you're just getting into it, talk about information overload.
However, not all information is equal. As it explodes in popularity, it seems like there are some people out there who are still getting it wrong.
So, we're going to clear things up.
What is content marketing, and why is it important?
I'm
exploring that question and others right here. Read today''s NEW guide on the Content Strategy & Marketing Course blog:
What Is Content Marketing and Why Is It So Important in 2020 and Beyond?
To your success,
- Julia
Founder, Express Writers & Educator, Content HackerT Academy
Hi there Luke,
Imagine this.
You spend four years and $40,000 earning your marketing degree.
Finally, you find yourself in the real world of marketing.
On day one, your job is to talk to a client about brand goals and the steps to put into place.
They tell you they want:
The question is, did your college degree teach you to do any of this?
If you're like a ton of marketing graduates I've spoken to, the answer is no.
That's a shame, since content marketing is an industry that's expected to be worth $400 billion by next year.
Plus, with the market pivoting online because of the COVID-19 pandemic, more and more businesses are focusing on growing their brands online above anything else.
Where does this leave you?
Do you have what it takes to keep up with the fast-changing tides of marketing?
If the answer is no, but you want to change, what will it cost?
I'm here to tell you this surprising news: it'll cost WAY less than a marketing degree. Not even half of it. Not even a fourth of it.
In fact, you can get:
I've packaged all of these into The Content HackerT Superstar Ultimate Training Course Bundle.
Until October 31, 11pm CST, I'm giving this course away at a bargain price of less than $1,500 (use the code FALL2020 when you enroll to snag this limited price).
That's 96.5% less than what you'd spend on a marketing degree.
PLUS, you won't need four years to complete it. In less than two months, you'll have ALL the actionable skills to skyrocket your content marketing career and put yourself out there as an expert in the industry.
With this package, you'll get:
You can buy each course individually and enjoy 20% savings, or grab the whole package for $359 off its original price.
Sound like a deal?
I'm sure you'll love it.
But hurry. The doors close at 11pm CST tonight, and you'll lose this special discount forever.
Grab The Content HackerT Superstar Ultimate Training Course Bundle and get ready to wow your boss, gain ideal clients, and/or skyrocket your own brand. (You can do it all. Students have used my pathways for their own brand AND repeatable content processes for their clients'' brands.)
"I want to give Julia and her courses a big endorsement. Her courses are a complete game changer if you''re looking to create content that will engage your audience, and WILL make you money. Personally, I don''t want to waste time writing for the sake of writing and hoping it gets views. Her course breaks down exactly what you need to do, step-by-step. My favorite part in the program? Access to Julia! You get your questions ANSWERED. If you''re on the fence about this, what I can tell you -- if you DO the work, you are guaranteeing yourself success. There''s no question this course is gold. But it''s only gold if you execute on it. Thank you, Julia, for this course! The best part, I almost forgot to say -- the course continues to get better! She brings in speakers and updates the material all the time, which is amazing."
-Zee Ali, ZSwag.com, Graduate of the Superstar Training Bundle
"I am going through Module 2 in The Content Strategy & Marketing Course regarding audience persona and Facebook ads. The module alone is worth the price of the course. I have paid dozens of so-called experts over the past two years, not to mention actual ad costs, and NONE of the people I hired came close to helping me like this module. I finally know how to build a persona and use FB ads in a targeted way. Now, just collecting survey results. By the way, I discovered my audience persona is the EXACT audience I want to target, just didn't know how until this course."
-Kimberly Raya, Blogger & Coach, Graduate of The Content Strategy & Marketing Course
"Julia''s courses are worth every penny! Julia virtually takes you by hand and walks you through the whole process of creating killer content that your readers and search engines will love. It''s a must for everyone who wants to empower their SEO writing and content marketing as well."
-Vladimir Mirnii, CEO, Content Adore, Graduate of The Expert SEO Content Writer
This ENDS TONIGHT, in just five hours (11 pm CST). ? Save 20% with code FALL2020: Grab The Content HackerT Superstar Ultimate Training Course Bundle and end your content questions.
Begin the journey and pathway of content marketing answers...
No better time, in a world where Google searches and the traffic potentials you can now reach have increased by over 50% in a matter of months.
See you inside!
Rooting for your success,
- Julia
Founder, Content HackerT Academy & Express Writers
P.S. DON''T want to hear about occasional offers on my courses? Not to worry. Click here and you''ll be removed this segment. I would never want to spam you. ??
Hi Luke,
Reminder: TL;DR - Now through the end of July (tomorrow!), save 15% on $500 or more in the Content Shop with code "endofjuly."
Last week, I was on an interview where someone asked me -- "So Julia, just one question. Why do you ''do it all?''"
Essentially, he was wondering why my agency here at Express Writers doesn''t stay in one lane.
Meaning just create blogs, or just create web pages, or only touch one industry.
It was a good question.
And how I answered was this -- we believe you can't have a great blog without great email. The quality your brand upholds should show through every piece cf content you publish. So, we don''t restrict ourselves to one format. And we apply the same quality standards, procedures, and structure we have to everything we do.
Way back in 2011 when I identified a huge market need for ''quality content'' and launched Express Writers, I didn''t want to ever stay limited to one content type.
I knew we could hire and headhunt for the best writers.
And I knew we could train them on the top content formats -- blogs, web pages, ad copy, email, sales pages, etc.
We wanted to naturally expand and grow with the market itself, as we presented our solution way back in 2011.
And how we continue to succeed... we treat every day like day 1 (it''s Jeff Bezos'' well-known ''secret'' to success).
We''ve never arrived, as content creators.
We fail, and we learn from it -- pick ourselves back up, and do better.
We''re constantly growing, adding, and reinventing to match our clients'' needs. (In fact, this year we''re planning a site and e-commerce platform relaunch. But even before good tech comes good, qualified people -- one of our main focuses is the quality of writers we hire and train.)
Thinking of investing in content to pull in traffic for your brand growth?
It''s a great time to do so.
Nearly 80% of the world''s traffic (6 BILLION human searches/day) start on Google -- and you can reach those people with great, consistent content.
Now through the end of July (THIS Friday!), save 15% on $500 or more in the Content Shop with code "endofjuly."
We believe in creating great content, without compromise.
With 90+ expert content writers, we cater to more than just one format and industry (our industry expert writers create long-form SEO blogs, ad copy, emails, landing pages, and more); and, we focus on quality in everything we write.
Across July, our top-selling services have been:
Last month, we created content for businesses in a wide variety of niches, including legal, medical, insurance, technology/AI, email marketing, SEO, coaching/consulting, and more.
Only till THIS Friday, save 15% on $500 or more in the Content Shop with code "endofjuly."
Questions?
Email us back and we''ll put you in touch with the right team member ASAP.
Go check out the Content Shop now for pricing + placing your content order today. Don''t forget: code endofjuly saves 15% on $500 or more.
Cheers to your ongoing success! ??
--Julia & Team
Express Writers
P.S. Don''t want to be on the Content Shop Spotlight list? No problem. Just click here, and you''ll be unsubscribed from this segment. We would never want to clutter your inbox unnecessarily.
Hi Luke,
SEO, SMO, CMO, UXO, CRO . ??
It's another one of those alphabet soups that digital marketers love, but which make the rest of us want to pull out our hair.
However, if you look closely, you might notice something. Each of those acronyms has something in common.
It's one word: optimization . something else that digital marketers love.
Whether it's the user experience, the search engine ranks, or the conversion rate of a website, savvy digital marketers will attempt to optimize anything and everything.
We're going to focus on that last one right now: conversion rates.
According to research by Wordstream, the average conversion rate for a website hovers around three percent. But the top 10 percent of any given industry will demonstrate conversion rates of 11.45 percent.
How do you aspire to that jaw-dropping percentage?
You'll use one of the most powerful yet underrated tools in digital marketing: conversion rate optimization.
Let's explore in today''s NEW Write Blog!
What Is CRO? Your Complete Guide to Conversion Rate Optimization in 2020
To your success,
- Julia & Team
Check out our services: Express Writers'' Content Shop
Courses & Education: Our online courses
Hi Luke,
What if I told you quality content isn't enough to gain you content marketing success?
Because the truth is, it's not.
You can post tons of content online, but unless it's backed by content strategy, it'll be like going on a journey without a set destination and map. Or like building a house without the blueprints.
So, how do you implement content strategy so you can start seeing real results in your content marketing?
The truth is, it's an extensive topic. That's why I go in-depth into it right here in my course and in my book, Practical Content Strategy and Marketing.?
In this blog, I'll narrow down and share with you one concept in content strategy I teach in both my course and book:
A concept I call the "content house." ?? Where you commit to building a long-term, lasting online presence.
I'll show you:
Ready to start?
Let's dive in! ????
?How to Increase Your Online ROI through Building a Solid Content House?
To your success,
- Julia
Founder, Express Writers & Educator, The Content Strategy & Marketing Course
?
?The Content Strategy & Marketing Course is a licensed Content HackerT training.
?
Hi Luke,
So, you want to start an ecommerce blog? Nice.
Everyone's doing it, to a point where good ecommerce blog writers are in demand.
Maybe it's because 61 percent of people are more likely to buy from a brand that produces unique content.
Or perhaps it's the fact that 34 percent of buyers will make an unplanned purchase after being convinced by a piece of content. ??
A blog means more traffic, more eyeballs, and more opportunities to sell a product or many - if you nail it.
Always easier said than done . right?
Nailing ecommerce blog content can seem mystifying . and finding an ecomm blog writer worth their salt can seem even more difficult.
If only there were a set of skills that ALL good ecommerce blog writers had in common.
You're in luck!
Here are five of the best-kept secrets that our specialty ecommerce blog writers use to craft content for the likes of Shopify, BigCommerce, and many other SaaS brands.
Let's go!
The Best Kept Secrets Ecommerce Blog Writers Use to Craft Content That SELLS
To your success,
- Julia & Team
P.S. Save 5% with code novembersavings: order your content now via our new Content Shop! ??
Hi Luke,
Our link for my new Write Blog didn''t work properly in today''s email. Sorry about that!
It should work now.
Happy Tuesday!
- Julia
Original email:
Ah, metrics.
Marketers love them - especially when they're making a project or campaign look good on paper. After all, who doesn't want glowing numbers to present to their client at the end of the week?
But savvy marketers know a secret: not all metrics equal growth. Some of them are even pure vanity.
Yep, I'm talking about vanity metrics.
What's the definition of vanity metrics?
Well, imagine this: you're an Instagram influencer with over two million followers - a success any way you measure it.
You decide to launch a clothing line to capitalize on your audience of millions.
You spend months planning, preparing, networking with photographers, and making everything perfect.
At long last, the day comes to launch your line! ??
You're full of zeal and excitement - your promo posts get thousands of likes! Surely you'll have hundreds of sales.
But two weeks later, you've sold a grand total of twenty (20) units, falling way below your goal of 500+.
Ouch! What happened?
You were tracking numbers that looked good -- but told you nothing about what was actually going on. You couldn't equate it to real growth. That's the textbook definition of vanity metrics.
Learn more about the truth behind vanity metrics -- with a real story based on what I just described above -- in today''s blog. ??
Vanity Metrics Definition: Understanding Real KPIs to Track Growth Through Content vs. Vanity Metrics
To your success,
- Julia & Team
P.S. Did you hear? We recently revamped our Content Strategy offerings. ?? See pricing for our completely revamped Content Strategy Plan service here (bonus: see an example).
Hi Luke,
Email marketing is a quintessential element for a successful marketing plan - yes, even in 2020.
Email is convenient, a direct line of contact, and not super intrusive in our lives. That's why some prefer email communications from businesses. (What!)
It''s true. 91% of shoppers actually want to hear from companies they do business with via email.
Actually, we're a touch addicted. According to Campaign Monitor, at least 50% of Americans (in the survey) checked their email 10 times yesterday.
Those stats are pretty crazy, and they drive home one very important point: content matters in email marketing.
It's not enough just to send a pretty email to your readers. Literally everyone is doing that.
You've got to entice, enthrall, and leave them eagerly waiting for more.
A good email marketing content writer can help you do just that.
Ever wonder what our writers' secret sauce is for dropping bombshell email copy? Here are all the beans - all you need to provide is the elbow grease. Enjoy! ??
?Do I Need a Writer for My Email Campaign? The 5 Ultimate Secrets for Powerful Email Copy (From an Email Writer)?
To your success,
- Julia & Express Writers
?Go content shopping ??
?
?Powered by ConvertKit?
Luke,
Reminder: My new course bundle, put together just for smart marketers and entrepreneurs ready to take their skills to the next level, just launched this Tuesday.
You can grab it now and save over $200 today: Get The Content HackerT Content Strategy & SEO Writing Course Bundle.
Last week, I was talking about the stories we tell ourselves to hold ourselves back from success.
Have you ever heard these myths?
You might wonder why I used the word "myth" to describe these statements, and it's simple, really.
These are just myths we use in our marketing world. The ones we need to STOP using. ??
How, you might ask, would I know this?
Because I''m Julia, and I''m a college dropout. ???
I literally failed a nursing degree (R.N.) after trying twice to get through college.
And yet, I''ve managed to:
It all started by doing something I loved (WRITING), and I''m here today because I never gave up.
...Instead, I told myself a different story about what I was capable of.
Is this you?
Are you in a place of having a talent (content, writing, intuition) -- maybe you were told you were great at writing by friends, family, teachers... but you never knew how to translate that to skills?
Or, are you struggling to teach your agency staff content skills and get them all on the same page?
I''ve got something for you.
For 2020, I launched an ultimate package under my trademarked personal brand, Content HackerT (fancy way of saying I own a cool name ??).
IT''S HERE.
Your one stop-shop for content marketing and writing skills.
Seriously.
Stop what you''re doing and snag this, if you''re in need of these skills.
Remember -- employers, clients, YOUR people ready to pay you for what you do...
Look for skills, not an education/resume/fancy history...
And if you don''t have those skills, you''re kicked to the curb.
It''s time to stop telling yourself these myths.
Try these instead:
Seriously.
Also.
No playing games.
Over 300+ happy students proves my teaching is not a gimmick.
Save over $200 today:
Get The Content HackerT Content Strategy & SEO Writing Course Bundle.
Time to dial it up and learn long-term, effective, evergreen content marketing that works... if you''re ready to put in the work and the time to learn.
Forget those quick marketing tricks that aren''t doing you any good.
Wouldn''t it be amazing to know the content marketing efforts you do will be effective?
And perhaps-just perhaps-the return of a one-time $1,299 or $325/mo investment could mean HUGE ROI if you net bigger and better leads through organic content that WORKS.
Don''t miss out.
Get The Content HackerT Content Strategy & SEO Writing Course Bundle.
See you on the flip side,
- Julia
Founder, Express Writers & Creator, Content HackerT
Hi Luke,
Ah, metrics.
Marketers love them - especially when they're making a project or campaign look good on paper. After all, who doesn't want glowing numbers to present to their client at the end of the week?
But savvy marketers know a secret: not all metrics equal growth. Some of them are even pure vanity.
Yep, I'm talking about vanity metrics.
What's the definition of vanity metrics?
Well, imagine this: you're an Instagram influencer with over two million followers - a success any way you measure it.
You decide to launch a clothing line to capitalize on your audience of millions.
You spend months planning, preparing, networking with photographers, and making everything perfect.
At long last, the day comes to launch your line! ??
You're full of zeal and excitement - your promo posts get thousands of likes! Surely you'll have hundreds of sales.
But two weeks later, you've sold a grand total of twenty (20) units, falling way below your goal of 500+.
Ouch! What happened?
You were tracking numbers that looked good -- but told you nothing about what was actually going on. You couldn't equate it to real growth. That's the textbook definition of vanity metrics.
Learn more about the truth behind vanity metrics -- with a real story based on what I just described above -- in today''s blog. ??
Vanity Metrics Definition: Understanding Real KPIs to Track Growth Through Content vs. Vanity Metrics
To your success,
- Julia & Team
P.S. Did you hear? We recently revamped our Content Strategy offerings. ?? See pricing for our completely revamped Content Strategy Plan service here (bonus: see an example).
Hi Luke,
TODAY, I launched a powerful new resource at a one-time cost (literally equivalent to the cost of a fancy restaurant meal!) at the request of one of my students.
{Get it Now: The Content HackerT Roadmap}
It''s been a month of work in the making, and totally worth it. ?? The end result has already been put to good use by a few of my students.
When one of my Ultimate Content HackerT Course Bundle students, Zee, reached out to me asking for this guide I knew I had to create the guide.
Zee is a business owner, marketer, and new agency owner. He's about to launch his new personal brand, and he's been using my Content Strategy & Marketing Course to map out every step of the services he'll offer.
Zee has been putting his head down to build every day. In May of 2020, he popped in our student group to ask,
"Is there a process for content creation and publishing, from A-Z? If not, can Julia create it?"
I laughed, but then I got serious and realized he was right-there is no clear pathway, in any article, any blog, any software system. You have all the parts, yes. They're discoverable, online. But a clear pathway? A roadmap to the treasure? Nope. It doesn't exist. At least in the clear, easy-to-follow, immediately implement-worthy style I know, live, and love.
I wrote every word of this guide, poured my entire process into it, and created it collaboratively with Zee's feedback:
Get my Content HackerT Process Map to Creating, Publishing and Promoting Focused, Traffic-Earning Content from Start-to-Finish for $99 here.
When Zee signed off on it and told me - "YES! This is exactly what I'm looking for!" I knew I'd struck gold. It took weeks to write and design this pathway. My fingers have touched every word, every illustration of it.
You're getting Content HackerT gold, at a one-time cost.
Get my Content HackerT Process Map to Creating, Publishing and Promoting Focused, Traffic-Earning Content from Start-to-Finish for $99 here.
When you download and read it, you'll get:
Ready?
Get it now: The Content HackerT Process Map to Creating, Publishing and Promoting Focused, Traffic-Earning Content from Start-to-Finish for $99 here.
See you on the flip side,
- Julia
Founder, Express Writers & Creator, Content HackerT
P.S. Don''t want to be subscribed to this segment? I would never want to spam you. Click here to be automatically unsubscribed from hearing about my courses.?
Hi Luke,
Content creators are kind of a big deal.
Without content creators, the internet wouldn't exist. ??
Over half of all businesses do content marketing - and ALL of those employ content creators of some kind.
That said, for brands and businesses, not just any content will do - and not just any content creator will do.
The content you publish on your website, on social media, and everywhere else needs to be purposeful, targeted, and valuable.
It must be goal-oriented. It has to be search engine optimized.
Without those essentials, your content WILL fail.
??????
So, how do you make sure you hit all the right notes with content?
You need the right content creator.
But what IS a content creator, exactly? What makes them unique as professionals in the content marketing industry?
More importantly, WHY do you need one (or a whole team of them) for your content?
(Can't you just DIY?
Spoiler alert: NO. ??)
That's precisely what we're exploring today: What a modern-day content creator looks like, what they do, why you need one, and the 5 indispensable habits every great content creator nurtures in their work life.
Let's explore this modern-day profession that's gaining in importance as we deal with content overload and the difficulty of standing out from the slush pile. ??
?The Modern-Day Content Creator: What They Do & Why You Need One?
To your success,
- Julia & Express Writers
P.S. PSA: Our team of 90+ works from home; we''ve actually opened up more hours to serve you and accommodate your unique hours (which has probably changed quite a bit -- kids quarantined at home with us, WFH schedules, etc). We revamped our contact page and added a way you can call us anytime or schedule a chat during after hours about your content needs, over the phone.
With today''s pandemic on us, it''s a fact: content just got hotter than ever as a brand-building tool (see why in my blog accompanying last Monday''s video). Speak to us today.?
?Go content shopping ??
?
?Powered by ConvertKit?
Hi Luke,
My first article as a columnist and contributor is LIVE on Entrepreneur.com today (less than one hour ago), and three more are in the queue for publishing on their site.
(We''re on fire! I had to do a slow-mo dance ?? for this occasion on Instagram.)
In my first article for Entrepreneur, I'm sharing: How to Build a Remote Customer Service Team That Thrives and Thrills Your Clients.
Inside is the five-step system that I follow for MASSIVE success with a team that serves our clients incredibly well. It's taken me years to learn these lesson. Spoiler alert: these aren't fancy or little-known secrets.
Often, it can be harder to implement these true & authentic rules than the flashy trends -- but so much more worth it!
Hope this article helps you. Read it now:
How to Build a Remote Customer Service Team That Thrives and Thrills Your Clients.
To your success,
- Julia
Founder, Express Writers & Educator, Content HackerT Academy
Hi Luke,
You've heard it countless times:
Content is king.
But what if I told you this isn't true?
To explain that further, what if I told you royalty-level content simply isn't enough to make you win online?
Because it isn't.
No matter how rich and mouthwatering your content is, it'll get you nowhere unless you know where to focus when you publish it.
?? < ??
Content might be king, but your audience and your place of publishing is what rules the kingdom.
And wouldn''t you rather own a castle in a kingdom, rather than wear an empty crown?
I call this concept of knowing where to focus, a content house. (I teach this original concept in my book, Practical Content Strategy and Marketing, and in my 6-week educational Content Strategy & Marketing course.)
In today's blog, I'll give you a sneak peek into my original concept and answer questions including:
Ready to dive in? Let's go. ??
?How a Content House Sets a Foundation for Consistent ROI (Plus, How to Get Your Own House Started)?
To your success,
- Julia & Express Writers
?Go content shopping ??
?
?Powered by ConvertKit?
Hi Luke,
I'm literally jumping up and down right now.
Here's the exciting news I want to share with you: the waitlist & site for my upcoming brand-new course, Unlearn Essay Writing: Your Professional Online Writing Course, is live! ??
My new professional writing course is a pivot into a new 'unlearn' teaching direction.
It''s a dream I''ve had for years. I finally decided to teach this style after surveying over 50 content creators, marketers, and agencies just like you, and after watching an industry problem grow and grow over my near decade in content marketing.
I couldn't help myself any longer-I had to pause and work to solve it.
Let's talk about the big pain point I'm working to solve with the launch of my upcoming writing course, in my new Write blog out today telling the story behind the new course creation. ??
?Our New Professional Writing Course Is Opening Soon for Beta Students!?
To your success,
- Julia
P.S. Our team of 90+ works from home; we''re here, writing, and taking your content orders. Go content shopping today!?
?
Hi Luke,
Today on my YouTube channel, I''m spotlighting a successful student of mine: Sura Rosenberg, content creator at TwoHeads Video Marketing, was one of my first beta students for The Unlearn Essay Writing Course (this course relaunches NEXT WEEK! ?? Get on the waitlist).
She was also an English teacher of 20 years, and a playwright. I''m delighted to have the chance to teach the already-talented Sura online writing skills she was able to immediately implement for her employer.
Watch her tell her story now:
A huge congrats to Sura on successfully earning her Unlearn Essay Writing badge!! She was one of my Level 2 students that worked with me personally to learn and shape excellent writing skills (which her employer is delighted about!).
We relaunch my successfully beta-tested new writing course NEXT WEEK! ?? Get on the waitlist.
To your success,
Julia
Educator, Content HackerT Academy
Hi Luke,
If you''re not using organic, value-based content marketing to build your brand empire online... you''re missing out. ??
It''s one of the LOWEST-COST, highest-ROI marketing efforts you could be doing (and it''s grown in value this year from all the consumption).
For example:
61% of U.S. consumers make purchases based on recommendations from a blog
Small businesses that blog get 126% more leads than small businesses that do not blog
SEO content leads have a 14.6% close rate, as opposed to outbound leads (1.7% close rate!)
Websites with strong blog content tend to have 434% more indexed pages in Google
Not to mention... 26% of all desktop users have ad blockers on. They''re not even seeing a sponsored post.
Personally, 99% of our sales have come through the content I create that reaches, effects, and adds value to my audience''s lives.
If you''re building a brand presence online, content marketing - the strategic creation and publishing of valuable, audience-centric online content - is a WINNING strategy.
But HOW do you go about building your online empire through valuable online content?
THAT is the big question.
?My recently updated FREE, 60-minute masterclass is here to de-mystify the subject!?
?Sign up here to get the video personally delivered to your inbox, and listen in as I share every step -- I recently updated this evergreen class for 2020!
Join me and learn every step in building a powerful brand content strategy.
I can''t wait to see you there! ????
- Julia
Founder, Express Writers & Educator, The Content Strategy & Marketing Course
?
Hi Luke,
Did you know there are nearly 6 billion - a whopping 5.8 billion Google searches - every day? That's 70,000 searches per second, or two trillion per year. (This number doubled over the lockdown, originally at 3.5B at the beginning of 2020.)
We rely on Google for the answers to almost every question we have, whether it's a word searched out of mere curiosity or in consultation before making a big life decision.
Google gets it. With several core updates occurring each year, plus hundreds of tiny ones, it's constantly tweaking its algorithms to provide more authoritative, relevant, helpful content to readers.
Over the past several years, Google's updates have sought to refine the way its algorithms understand what we mean when we type queries into its search box. In 2020, optimizing your content for search intent is the best way to stay relevant and at the top of the SERPs.
Here's what that means, plus my best pro-tip on how to optimize for search intent. Let's go! It''s all in today''s NEW Write Blog. ??
How to Optimize for Search Intent and Make Sure the Right Readers Find You
To your success,
- Julia
Founder, Express Writers & Educator, Content HackerT Academy
Hi Luke,
Did you know? ??
Producers of "virtual events" are reporting unprecedented rates of attendance and engagement. For example, the NFL draft, hosted virtually, experienced an overall audience increase of 40%.
And in virtual, watch-at-home events hosted by marketing companies, there have been attendance numbers like never before. Third Door Media produced MarTech''s virtual event this April, and it drew 5x more attendees than any MarTech conference in our history -- with only three weeks of promotion.
More people are working from home than ever before. Staying at home instead of traveling. Living at home instead of going out. The media gluttony and usage is REAL right now.
In our industry, Google search traffic has shot up in DAILY numbers from 3.6 billion/day to 6 billion/day. That''s held steady for three months. ?? Guys. Double the amount of people are searching Google right now.
This is an opportunity for you.
The only (big) question that remains...
How sustainable is this attention influx? ??
Are these numbers going to stay?
Here''s something truly interesting about the subscribers you can earn during today''s pandemic:
One of the oldest newsletter writers on the web who started in 1993, BoSacks (one of Joe Pulizzi''s must-follow people), shared multiple studies from this week. His top finding:
Subscribers who convert during the pandemic are likely to remain. Publishers are seeing a surge in subscriptions, with low rates of churn. ????
This is why I''m recommending you get clear on your content strategy and begin publishing content TODAY, people.
Because, if you do, the eyes that follow your content will likely remain.
You took the time to earn their attention in a world where everything is crazy...
And your subscribers will remember that.
There has never been a better time to jump into online content, SEO, and building your online presence. ??
Creating 10x content to pull in your online audience is critical right now.
(TL;DR: Use code PROFITABLEBRAIN, good only until June 20th, to save 25% -- a whopping $249! -- on my courses: The Expert SEO Content Writer Course and my Content Strategy & Marketing Course. Want a bundle of both? The choice is up to you -- the code applies to all. ?? )
I''ve been writing, creating, and publishing online content since 2011.
And what I know for sure is that employers, clients, YOUR people ready to pay you for content services (strategy, marketing, writing, the whole gamut)...
Look for skills, not an education/resume/fancy history.
And if you don''t have those skills, it''s a tough, tough world.
A marketing degree does not do much to properly prepare us for today''s real world.
But the facts are, you CAN make a living with your talent. You CAN build a brand, pull in a completely online audience, and sell your services.
All you need is a blueprint/system to get you and/or your entire team on the right page in content production that WORKS.
You don''t need a decade of experience...
You need the right experience (skillsets).
You need to know how to build content that brings tangible, quantifiable results. ??
My courses are the ONLY ones in the entire industry where you''re actually building what you learn.
In my Expert SEO Content Writer Course, you''re building the tangible parts of SEO content. In my Content Strategy & Marketing Course, you''re actually putting together a full-fledged brand content strategy. Use code PROFITABLEBRAIN, good only until June 20th, to save 25% on the course of your choice!)
My courses teach, and have, you building each exercise from the ground up.
I''ve spent years of my life creating the concepts and lessons, for you to soak in, learn, and then APPLY.
No games. No B.S.
Yes, you get a certificate, but you get REAL SKILLS that you can apply...immediately.
Only two weeks left on this deal:
Use code PROFITABLEBRAIN, good only until June 20th, to save 25% -- a whopping $249! -- on my courses: The Expert SEO Content Writer Course and my Content Strategy & Marketing Course. Want a bundle of both? The choice is up to you -- the code applies to all. ??
Why should you work with me?
I worked with a student named Zee in my Content Strategy & Marketing Course, my on-demand online course where I teach profitable content marketing (from the ground up - every step involved, you graduate with a fully-crafted content strategy in your hands from the skill-based lessons I teach).
Here''s what happened AFTER my student Zee went through just a few of the major strategy & SEO content lessons, and APPLIED what he learned.
(He did all of this DURING the pandemic and is seeing growth! ????)
Need a guided, step-by-step process to train you on creating content that WORKS?
Grab your choice of my courses, put together just for smart marketers and entrepreneurs ready to take their skills to the next level.
And save over $150, depending on which course you pick.
Use code PROFITABLEBRAIN, good only until June 20th, to save 25% on my courses: The Expert SEO Content Writer Course and my Content Strategy & Marketing Course. Want a bundle of both? The choice is up to you -- the code applies to all. ?? )
Forget those marketing tricks that aren''t doing you any good. Buckle in and learn the evergreen, holistic practices that WORK.
Here''s to your ongoing self-education, growth, and SUCCESS -- even despite the times. ??
See you on the flip side,
- Julia
Founder, Express Writers & Educator, Content HackerT
P.S. Don''t want to be subscribed to this segment? I would never want to spam you. Click here to be automatically unsubscribed from hearing about my courses.?
P.S.S. Have you heard? I''m launching a new writing course at the end of June! Get on the waitlist here.?
Hi Luke,
Over at The Content HackerT Academy (my "house" for all of my educational paid trainings/courses), you can access a powerful new resource at a one-time cost literally equivalent to the cost of a fancy restaurant meal.
I created it at the request of one of my students, Zee, who runs several brands and has been a full-time entrepreneur for nearly a decade.
{Get it Now: The Content HackerT Roadmap}
It''s been a month of work in the making, and already 38+ marketers and entrepreneurs have put it to good use. ??
Back in May, my mentee Zee went live in our student group to ask:
"Is there a process for content creation and publishing, from A-Z? If not, can Julia create it?"
I laughed, but then I got serious and realized he was right.
??
You can find all the parts of the content creation pathway described in scattered blogs/guides/free content, yes. They're discoverable.
...But a clear pathway? A roadmap to the treasure? Nope. It doesn't exist. At least in the clear, easy-to-follow, immediately implement-worthy style I know, live, and love.
I wrote every word of this guide, poured my entire process into it, and created it collaboratively with Zee's feedback:
Get my Content HackerT Process Map to Creating, Publishing and Promoting Focused, Traffic-Earning Content from Start-to-Finish for $99 here.
When you download and read it, you'll get:
Grab your copy now: The Content HackerT Process Map to Creating, Publishing and Promoting Focused, Traffic-Earning Content from Start-to-Finish for $99 here.
See you on the flip side,
- Julia
Founder, Express Writers & Creator, Content HackerT
P.S. Don''t want to be subscribed to this segment? I would never want to spam you. Click here to be automatically unsubscribed from hearing about my courses.?
Luke,
Business facts here: before COVD-19 and the social distancing, we were already looking at statistics like this --
71%+ of the world's online traffic comes from a search.
3/4 of the internet is reading blogs.
(TL;DR -- Now is the time to stock up on your skills. Use code stuckathome to save 30% on my Content Strategy & Marketing Course, or The Expert SEO Content Writer. Want a bundle of both? The code applies to that, too. 30% savings ENDS this Sunday night, 3/22, at midnight CST.)
Think about that for a minute.
Then think about the fact that 140 countries (WHO stat) are impacted by COVD-19. There are 195 countries in the world. This is already impacting 72% of the world's population. That''s a ton of people that have had to take their "IRL" work/social life online!
Given how much of the world this is impacting, and how many countries have made it mandatory to stay at home as much as possible.
Creating content to pull in your online audience just got 10x more valuable.
Over here, I''ve been "doing content" since 2011.
And what I know for sure is that employers, clients, YOUR people ready to pay you for content services (strategy, marketing, writing, the whole gamut)...
Look for skills, not an education/resume/fancy history.
And if you don''t have those skills, it''s a tough, tough world.
A marketing degree does not do much to properly prepare today''s students for today''s real world.
But the facts are:
??
...How?
My courses are the ONLY ones in the entire industry where you''re actually building the tangible parts of SEO content, or a full-fledged brand content strategy (depending on which course you pick.)
Yes, you heard that right -- my courses teach, and have, you building each exercise from the ground up.
Content calendar? Content budget plan? Keyword research for a blog? Structuring an SEO blog? An enticing hook for a blog? ...and so much more: You''re learning, watching my videos, then actually pausing to build each piece.
I''ve spent years of my life creating the concepts and lessons, for you to soak in, learn, and then APPLY.
No playing games.
Yes, you get a certificate, but you get REAL SKILLS that you can apply...immediately.
Just two days left on this deal:
Use code stuckathome to save 30% on my Content Strategy & Marketing Course, or The Expert SEO Content Writer. Want a bundle of both? The code applies to that, too. 30% savings ENDS this Sunday night, 3/22, at midnight CST.
Facts: My courses are a one stop-shop for content marketing and online writing skills.
Angelina, a freelancer and student of both of my courses, said -- "I wish I''d found Julia''s courses sooner. It''s given me everything I needed to learn about content marketing as I started my own content business!"
She pushed buy on my second course the day it came out. ??
Over 300+ happy students proves my teaching is not a gimmick.
Need a guided, step-by-step process to train you on creating content that WORKS?
Grab your choice of my courses, put together just for smart marketers and entrepreneurs ready to take their skills to the next level.
And save over $200, depending on which course you pick.
Use code stuckathome to save 30% on my Content Strategy & Marketing Course, or The Expert SEO Content Writer. Want a bundle of both? The code applies to that, too. 30% savings ENDS this Sunday night, 3/22, at midnight CST.
Time to dial it up and learn long-term, effective, evergreen content marketing that work.
Forget those quick marketing tricks that aren''t doing you any good.
Wouldn''t it be amazing to know the content marketing efforts you do will be effective?
Here''s to our ongoing self-education, in today''s crazy world. ??
See you on the flip side,
- Julia
Founder, Express Writers & Creator, Content HackerT
Hi Luke,
2020 has been quite the year. ??
My agency team and I were just saying in a staff meeting the world will not go back to normal anytime soon.
To add some comic relief to that rather heavy statement...
Have you seen the quarantine haircut memes going around? ??
Hopefully you haven''t been the victim of a self-inflicted quarantine haircut...
But, if you have, the good news in the middle of all of this is what''s happening in content consumption.
For marketers, business owners, creators, brand builders...
There has never been a better time to jump into online content, SEO, and building your online presence. ??
Why?
Before today''s pandemic, we were already looking at statistics like this --
71%+ of the world's online traffic comes from a search.
3/4 of the internet is reading blogs.
On average, there were 3.6 billion Google searches per day from humans looking for answers to their problems.
During the pandemic, this number shot up to over 6 billion Google searches per day.
(To verify this incredible stat for myself, I followed a Worldometer live tracking all day till 8 pm CST multiple times over lockdown... yep, it was consistently clocking in right over 6 billion live searches per day)
Guess what?
As of August, this number has actually been going past 6 billion/day.
??
The sustainability of the attention you can tap into RIGHT NOW with a proven content process is massive.
Content truly is hotter than ever. ?? Back in June, I led one of SEMrush''s sessions for their #5HoursofContent webinar, and I shared Google search traffic findings in my presentation -- and this Google search traffic number, originally doubled from January, has only RISEN again in August.
Missed my talk? Get the slides -- no email needed.?
Given how much of the world this is impacting, and the heavy influx of attention on the internet right now...
Creating content to pull in your online audience just got 10x more valuable.
(TL;DR -- Now is the time to stock up on your skills. THIS Thursday, just three days away, 25% off my courses expires for good. Use code BACKTOSCHOOL to save on your choice of The Content Strategy & Marketing Course, The Expert SEO Content Writer. This code also applies to my Superstar Training Bundle that even includes Unlearn Essay Writing -- not open for enrollment outside the bundle yet. ?? Expires in three days!)
I''ve been "doing content" since 2011.
And what I know for sure is that employers, clients, YOUR people ready to pay you for content services (strategy, marketing, writing, the whole gamut, or whichever facet you want to specialize in offering/doing)...
Look for skills, not an education/resume/fancy history.
And if you don''t have those skills, it''s a tough, tough world.
A marketing degree does not do much to properly prepare us for today''s real world.
But the facts are, you CAN make a living with your talent. You CAN build a brand, pull in a completely online audience, and sell your services.
All you need is a blueprint/system to get your entire agency/team on the right page and kick a$$ at serving your clients.
You don''t need a decade of experience...
You need the right experience (skillsets).
My courses are the ONLY ones in the entire industry where you''re actually building what you learn.
For the next three days, you have the opportunity to save hundreds of dollars on my courses with over 500 students inside -- proven courses from yours truly, focusing on skills, not just theory.
Come ready to apply yourself and LEARN. ??
In The Expert SEO Content Writer, you''re learning how to write and put together the tangible parts of SEO content. In The Content Strategy & Marketing Course, you''re actually putting together a full-fledged brand content strategy.
Yes -- my courses teach, and have, you building each exercise from the ground up.
I''ve spent years of my life creating the concepts and lessons, for you to soak in, learn, and then APPLY.
No playing games.
Yes, you get a certificate, but you get REAL SKILLS that you can apply...immediately.
Just THREE days left on this deal:
Use code BACKTOSCHOOL to save a whopping 25% on my courses: The Content Strategy & Marketing Course, The Expert SEO Content Writer. This code also applies to my Superstar Training Bundle that even includes Unlearn Essay Writing -- not open for enrollment outside the bundle yet. ??
Lisa, a marketing director that took my SEO writing course, says --
"This course taught me to think of SEO writing in a different, more methodical way. It helped me refine my strategy and purpose in content marketing. The keyword research section was particularly helpful. If you're trying to up your content marketing game, this course is for you!"
Over 500 happy students since 2017 proves my teaching is not a gimmick.
Need a guided, step-by-step process and a mentor to train you on creating content that WORKS?
Now is the time to put out content that feeds and builds an audience. ??
Grab your choice of my courses, put together just for smart marketers and entrepreneurs ready to take their skills to the next level.
And save a whopping $200+, depending on which course or training bundle you pick.
Use code BACKTOSCHOOL to save a whopping 25% on my courses: The Content Strategy & Marketing Course, The Expert SEO Content Writer. This code also applies to my Superstar Training Bundle that even includes Unlearn Essay Writing. This massive savings code ends in three days -- this Thursday, August 13, at midnight CST.
Time to dial it up and learn long-term, effective, evergreen content marketing that work.
Forget those quick marketing tricks that aren''t doing you any good.
Here''s to your ongoing self-education and growth. ??
See you on the flip side,
- Julia
Founder, Express Writers & Educator, Content HackerT
Hi Luke,
Happy Cyber Monday!
Just a reminder that now through Monday, 11/30, you can save 15% on any order of $500 or more in our Content Shop.
With 6+ billion searches happening per day on Google, and over 90% of the world''s internet traffic originating from a search...
Now is your time to get found online.
You can''t do that without great content.
At Express Writers, that''s our specialty.
Ready to stock up on content creation and fill your website with great content?
...Tell your customers all about your brand with custom written web pages, SEO-friendly blogs, emails, and more?
Go shopping now in our Content Shop and use savings code "cybermonday" to save 15% on any order of $500 or more: https://shop.expresswriters.com/
Now is the time to get all that content written you''ve been thinking of: ??
Our writers are handpicked, carefully vetted, and continually mentored by our leadership team. We value the quality of the content you receive from us, and prioritize that. On average, 1-2% of the candidates that apply to our writing positions pass our interview process.
At Express Writers, we''re structured around three levels:
At the specialist level, we staff writers that match our in-depth, practitioner requirements for advanced industries (legal, financial, technical) and meet or exceed Google''s E-A-T and Y-M-Y-L requirements.
We''re a partner you can fully trust to produce great content that will boost your brand online.
At Express Writers, we write so you can get back to building your business.
Go content shopping. ?
Code "cybermonday" saves you 15% on any order of $500 or more. This code expires TONIGHT at 11 PM CT.
(We rarely to NEVER offer 15% off... so, grab this while you can!)
To your success,
- Julia & Team
Express Writers
P.S. Questions about how we can help you? Need a custom quote? Reply back to this email, and we''ll get you set up with a Client Specialist.
Hi Luke,
NEXT Thursday, just seven days away, 25% off The Content Strategy & Marketing Course expires for good.
Use code BACKTOSCHOOL to save on your choice of The Content Strategy & Marketing Course, The Expert SEO Content Writer, or my Superstar Training Bundle of all my courses. Apply at enrollment to save a whopping 25% and get my courses for hundreds of dollars off. This ends next Thursday ??
You've heard it countless times: Content is king.
But what if I told you this isn't true?
What if I told you content simply isn't enough to make you win online?
Because it isn't.
What I've learned over the years: No matter how rich and mouthwatering your content is, it'll get you nowhere unless you know what to publish, how to publish it, whom you're targeting to, and how to maintain a great content ecosystem.
Content might be king, but your audience and your place of publishing is what rules the kingdom.
And wouldn't you rather own a castle in a kingdom, rather than wear an empty crown?
This is what I teach in The Content Strategy & Marketing Course.
Step-by-step skills that empower YOU, as a marketer, creator, and intuitive, smart person - to know and arm yourself with content skills. Inside the course, you''re actually building an entire brand strategy. I take you through the ''how'' of every step -- and then you''re the one building it. You don''t just sit and learn. You DO. And this is what you WON'T find in the other content strategy courses out there.
My student Matthew said The Content Strategy & Marketing Course was so good, he feels ready to succeed in the entire world of digital marketing.
Zee Ali shared in his video for me that The Content Strategy & Marketing Course really got him places. ??
"I want to give Julia and her course a big endorsement. Her course is a complete game changer if you''re looking to create content that will engage your audience, and WILL make you money. Personally, I don''t want to waste time writing for the sake of writing and hoping it gets views. Her course breaks down exactly what you need to do, step-by-step. My favorite part? Access to Julia! You get your questions ANSWERED. If you''re on the fence about this, what I can tell you -- if you DO the work, you are guaranteeing yourself success. There''s no question this course is gold. But it''s only gold if you execute on it." -- Zee Ali, Entrepreneur & Business Owner
They and my 250+ other mentees are using The Content Strategy & Marketing Course to learn how to build a profitable brand.
You heard that right -- you''re not just doing marketing. You''re learning the HOW in this course of everything you need to build a brand that lasts.
...Because the course is THAT good.
Over 1,000 hours of my time are sunk into this curriculum, which is hands-on at every stage -- you''re not just sitting still and learning, you''re building and doing. (Isn''t that how skill-focused education should be?)
If you feel a full, wholly-in YES around building a profitable brand through content marketing -- let''s do this.
In The Content Strategy & Marketing Course, you get:
- Immediate access to 6 modules (six weeks) of training content on profitable, practical content marketing
- Templates and fill-in-the-blank worksheets so you can structure and create your own personas, content, brand style guidelines, and all the assets in content marketing
- Learn how to attract a REAL audience through content, and how to get to know that audience (for your brand) INSIDE and OUT
- Learn WHAT content to create day in, day out, that brings in the sales and revenue
- Learn how to build an editorial calendar, then maintain, promote, and continue to uphold/create a lifetime supply of fresh content
- Lifetime access + all future updates
- Over 8 bonuses, including recorded call examples of how I sell my services to my clients
- Mentoring and private sessions with me
- Private student community
No matter WHERE you came from...
You CAN build a brand, pull in a completely online audience, through content marketing -- and make real revenue selling your skills.
You can teach yourself this, from scratch.
(Without going to college. In fact, I''d bet you good money the skills in The Content Strategy & Marketing Course are far more relevant, from the conversations I''ve had with graduates.)
And I''m here as your mentor -- ready to help you. fire
Only till August 20, NEXT Thursday, code BACKTOSCHOOL saves you a whopping 25% on The Content Strategy & Marketing Course.
Get in on this while it''s good. ??
Take today''s slow time to secure tomorrow''s fast-track success.
See you on the flip side,
- Julia
Founder, Express Writers & Creator, Content HackerT
P.S. Don''t want to be subscribed to this segment? I would never want to spam you. Click here to be automatically unsubscribed from hearing about my courses.
P.S.S. Unlearn Essay Writing reopens this September. Get on the waitlist!
Hi Luke ,
Today, more people than ever are turning to the internet to make money.
There is a terrific opportunity that exists for those that have a passion for writing online for income: SEO writing.
In today's video, I'll teach you how to become an SEO writer and get paid.
A lot of people think SEO writing equals low-quality, low-income, or even poor treatment. This is not true. I have been running my own SEO writing agency since 2011 (Express Writers). We've had the honor of working with some AMAZING SEO writing clients. ??
What many don't see from a brief look into this market is the opportunity that exists for solid SEO writers.
Once you learn this skill, the sky is the limit on who you can serve, and how you can even market yourself!
In today's NEW video on my YouTube channel, I'm going to teach you SEO writing techniques that you can apply to ANY client, in ANY industry. Ready?
Yours in content,
- Julia & Express Writers
?Go content shopping ??
?
Hi Luke,
Ever since the beginning, we''ve stood firm on the fact we are a contract-free company.
You buy content. You love it. ?? ??
You come back for more... that''s how this relationship works. We never want you ''locked in'' because it''s the ''rules'' around here. (That''s kind of anti-relationship, don''t you think?)
We have two content workflows for our clients (you order content, we create and deliver):
? La Carte Content Services (order anytime through the Content Shop and simply login to your account to download your completed content)
and for bulk or high-volume,
Managed Content Services (we build a spreadsheet, Trello board, etc. to manage your content and deliver to your folders)
Neither of these workflows require signing a contract.
In the second delivery workflow, you get to pick and direct the creation of your custom content pipeline (Google Drive, Trello, Dropbox)
...And then leave it up to our competent management team to ensure on-time delivery.
The amount you need to spend to access this FREE, no-cost custom project management is $5k/month. That''s it. Just spent $5,000 a month on content creation...and we cater to your custom workflow.
How do you access managed content services?
Fill out the form here -- tell us about your needs -- then, make a deposit and we''ll get started right away building your custom content process.
The first step is hearing from our Content Manager on how you''d like your workflow set up. We begin by sending you an input form via Google Drive and requesting your direction on setting up a process that works best for you. The workflow is usually built in 2 business days.
Want to learn more about this?
Download/read the PDF we just finished updating on our content delivery workflows. (No email needed -- click and read)
We guarantee quality with two no-cost revisions on every piece of content.
Plus, we''ll work hard to keep the same writers committed to your projects -- this typically ensures a lot of success.
Questions?
Start a chat with our Client Success Agent Lorien, or, send us a reply to this email!
To your ongoing success ?? ,
--Julia & Team
Express Writers
P.S. Don''t want to be on the Content Shop Spotlight list? No problem. Just click here, and you''ll be unsubscribed from this segment. We would never want to clutter your inbox unnecessarily.
Hi Luke,
Did you know?
In my Content HackerT Academy, I have a powerful new resource at a one-time cost (literally equivalent to the cost of a fancy restaurant meal!) at the request of one of my students that you can read through in a day and immediately implement.
{Get it Now: The Content HackerT Roadmap}
It was over a month of work in the making, and totally worth it. ?? The end result have already been put to good use by 53+ Content HackerT Academy students!
When one of my Ultimate Content HackerT Course Bundle students, Zee, reached out to me asking for this guide I knew I had to create the guide.
Zee is a business owner, marketer, and new agency owner. He's about to launch his new personal brand, and he's been using my Content Strategy & Marketing Course to map out every step of the services he'll offer. Zee had been putting his head down to build every day. In May, he popped in our student group to ask,
"Is there a process for content creation and publishing, from A-Z? If not, can Julia create it?"
I laughed, but then I got serious and realized he was right-there is no clear pathway, in any article, any blog, any software system. You have all the parts, yes. They're discoverable, online. But a clear pathway? A roadmap to the treasure? Nope. It doesn't exist. At least in the clear, easy-to-follow, immediately implement-worthy style I know, live, and love.
I wrote every word of this guide, poured my entire process into it, and created it collaboratively with Zee's feedback:
Get my Content HackerT Process Map to Creating, Publishing and Promoting Focused, Traffic-Earning Content from Start-to-Finish for $99 here.
When Zee signed off on it and told me - "YES! This is exactly what I'm looking for!" I knew I'd struck gold. It took weeks to write and design this pathway. My fingers have touched every word, every illustration of it.
You're getting Content HackerT gold, at a one-time cost.
Get my Content HackerT Process Map to Creating, Publishing and Promoting Focused, Traffic-Earning Content from Start-to-Finish for $99 here.
When you download and read it, you'll get:
Ready?
Get it now: The Content HackerT Process Map to Creating, Publishing and Promoting Focused, Traffic-Earning Content from Start-to-Finish for $99 here.
See you on the flip side,
- Julia
Founder, Express Writers & Creator, Content HackerT
P.S. Don''t want to be subscribed to this segment? I would never want to spam you. Click here to be automatically unsubscribed from hearing about my courses.?
Hi Luke,
Back in May, one of my students went live in our group to ask:
"Is there a process for content creation and publishing, every step listed from A-Z? If not, can Julia create it?"
I laughed, but then I got serious and realized my student was right. ??
...You can find all the parts of the content creation pathway described in scattered blogs/guides/free content, yes. They're discoverable.
But a clear pathway? A roadmap to the treasure?
Nope. It doesn't exist. At least in the clear, easy-to-follow, immediately implement-worthy style I know, live, and love.
I wrote every word of this guide, poured my entire process into it, and created it collaboratively with Zee's feedback. It went live just a month ago in The Content HackerT Academy.
Today, you can get it for the cost of two (or one really nice!) restaurant meal -- just $99, one-time:
Get my Content HackerT Process Map to Creating, Publishing and Promoting Focused, Traffic-Earning Content from Start-to-Finish for $99 here.
When you download and read this guide, you'll get:
-A detailed list of EXACTLY which tasks to delegate and which tasks you should sit down and do yourself. Plus, which tasks you should delegate versus do yourself. (I've used a color-coding scheme for these, so you see which tasks to do or delegate at a glance.)
-The step-by-step process map I use to create consistent, quality content for all my five brands. (This includes three content creation stages and what goes into each one, step-by-step.)
-My personal rolodex of 5 creators and resources you need to hire and invest in to create a flawless content creation system day in, day out, that never breaks down.
-How to map out your content goals (plus, which tasks to delegate and which to do yourself when it comes to personas, keyword research, and how you'll map a content piece to end revenue).
-The inner stages of the writing process, including the exact info I give my writers to help them come up with stunning, share-worthy content.
-The 8-step process your blog editor should follow before publishing any piece of content.
-Links to resources that give you an insider's look at my own content creation process, including my calendar, blog template, examples, and more!
-My chosen tools for keyword research and how to use them.
-.And so much more!
Grab your copy now: The Content HackerT Process Map to Creating, Publishing and Promoting Focused, Traffic-Earning Content from Start-to-Finish for $99 here.
See you on the flip side,
- Julia
Founder, Express Writers & Creator, Content HackerT
P.S. Don''t want to be subscribed to this segment? I would never want to spam you. Click here to be automatically unsubscribed from hearing about my courses.?
Hi Luke,
Last notice about this deal:
Use code stuckathome to save 30% on my Content Strategy & Marketing Course, or The Expert SEO Content Writer.
(Want a bundle of both? The code applies to that, too.)
Facts: My courses are a one stop-shop for real, actionable content marketing and online writing skills.
You''re getting a mentor who''s been there, done that--for nine years, building businesses through content has been my full-time job as an entrepreneur. Forbes has even interviewed me about this skillset I built out of following my passion, after dropping out of college back in 2011.
(Begone, non-practical corporate gobbledy-gook -- you''ve got no place here)
Mariana, one of my first course students who trusted me when I was still a fairly-new educator, says this: "As a digital strategist, I''ve been able to grow my end profits with the course and apply what I learned from Julia to create high ROI content, ultimately turbo-charging my content strategy game."
Over 300+ happy students proves my teaching is not a gimmick.
Need a guided, step-by-step process to train you on creating content that WORKS?
My courses are the ONLY ones in the entire industry where you''re actually building the tangible parts of SEO content, or a full-fledged brand content strategy (depending on which course you pick.)
Yes, you heard that right -- my courses teach, and have, you building each exercise from the ground up.
Content calendar? Content budget plan? Keyword research for a blog? Structuring an SEO blog? An enticing hook for a blog? ...and so much more: You''re learning, watching my videos, then actually pausing to build each piece.
I''ve spent years of my life creating the concepts and lessons, for you to soak in, learn, and then APPLY.
No playing games.
Yes, you get a certificate, but you get REAL SKILLS that you can apply...immediately.
Grab your choice of my courses, put together just for smart marketers and entrepreneurs ready to take their skills to the next level.
And save over $200, depending on which course you pick.
Use code stuckathome to save 30% on my Content Strategy & Marketing Course, or The Expert SEO Content Writer. Want a bundle of both? The code applies to that, too.
Time to dial it up and learn long-term, effective, evergreen content marketing that work.
Forget those quick marketing tricks that aren''t doing you any good.
Wouldn''t it be amazing to know the content marketing efforts you do will be done...right?
Here''s to your success, in today''s crazy world. ??
See you on the flip side,
- Julia
Founder, Express Writers & Creator, Content HackerT
Hi Luke,
Content is like delicious morsels of goodness that pull in your customers...
And you - the brand or marketer behind the brand - are like the chef de cuisine (executive chef) of it all. You might even have a sous-chef (executive assistant) or two.
Question...
Who are your chefs de partie, aka your kitchen brigade? ???????
The minions staying busy in the kitchen doing the work to serve up, create, and build great content?
Headsup: It shouldn''t be you.
Your work is to run your business, find new clients, brainstorm and engineer new ways to grow.
And not create content day in, day out.
Guess what we do? ??????? You guessed it: create great content... day in, day out.
You don't have to spend all day trying to find, build and assemble the PERFECT kitchen brigade (read: freelance writers, editors, management staff).
You can hire proven, vetted writers that come with a full editing and management staff to handle all your content creation for you without a single loss in quality.
It isn''t too good to be true -- as a team of more than 90 US-based, native-English speaking writers, we''ve successfully handled and completed over 21,000 projects for our clients since our founding date in 2011. You can't go wrong relying on our content experience. (New around here? Learn more about us.)
We believe good content isn't cheap, but it doesn't have to be outrageously high, either.
Pricing starts at $90/500w with our expert, handpicked content writers. We write search engine optimized blog and web pages, fully-designed ebooks, email copy, ad copy, and all the formats you need to fuel a great brand presence with valuable content.
Some of the most popular ways to feed your audience their favorite content include (click on each to see our service for the matching format and a price):
The content you serve strengthens your brand image while also whetting the appetite of your ideal customer. Win, win.
We''ve grown our brand through content... we are what we sell. No better way to "sell." ??
Want to work with us?
Email us back for a quote, call request, or any questions, and we''ll get right back to you.
You can also drop us a line here.
Cheers to your success! ??
--Julia & Team
Express Writers
P.S. Don''t want to be on the Content Shop Spotlight list? No problem. Just click here, and you''ll be unsubscribed from this segment. We would never want to clutter your inbox unnecessarily.
Hi Luke,
You've heard it a ton of times.
"Know your audience."
"Marketing to everyone is marketing to no one."
"Speak directly to your target market."
The only problem?
You don't know who your target market is.
And if you think this is a big problem, you're right.
In fact:
The good news is you don't always have to be throwing darts blindfolded and hoping they hit the target. There's a proven way to know exactly who your target market is and what they want to hear from you.
In this NEW guide on the Content Strategy & Marketing Course blog out today, I'll show you how:
How to Define a Target Market: A Step-by-Step Guide
To your success,
- Julia
Founder, Express Writers & Educator, Content HackerT Academy
Hi Luke,
Were you born knowing the difference between pasta and noodles? I bet you weren't. In fact, I bet most of you reading that sentence didn't even realize there is a difference.
(Pasta is created from durum wheat and water and is stronger and more elastic than noodles. It's usually topped with sauces. Meanwhile, the more delicate noodle is made from eggs, flour, and salt and served in broths. ?? Now you know!)
This same confusion happens in the content world. Eager marketers often confuse content marketing vs. content strategy.
These two concepts are similar, but they're absolutely not the same thing. And, as anyone who's ever put spaghetti sauce over egg noodles in a pinch knows, when you don't use quite the right ingredients things don't turn out as well.
So, if you've been using the terms content marketing and content strategy interchangeably for a while, don't panic. You're not alone.
But the secret sauce to using these techniques effectively is to understand their differences, their nuances, and their applications.
To make it easy for you, we've put together a great lesson + infographic that will show you, step-by-step, the exact recipe for understanding how content marketing and content strategy can work for your business.
If you're one of the diminishing group of B2B marketers that have yet to adopt a documented content marketing strategy, use our guide to get started on that (important) road. It''s all in today''s massively-updated Write Blog, an old post we''ve updated as of today. ??
Content Marketing vs. Content Strategy: How to Cook Up Great Content (Your Recipe for Success) Infographic
To your success,
- Julia
Founder, Express Writers & Educator, Content HackerT Academy
Hi Luke,
Did you know?
"More than 3 out of 4 of internet users read blogs regularly."
"3.5 billion searches happen on Google every day."
This is a stat from 2020...before we were all confined to home in the pandemic.
?I''ve been watching Worldometers explode and show massive numbers that increase every week. ????
Two weeks ago, the daily searches number went up from 3.5 to 5 BILLION Google searches!
And this week, we''re looking at 6 BILLION per day. That''s nearly double what the daily searches were pre-pandemic.
I''ve been preaching "content works" for 9 years now. I dropped out of college in 2011 to make a living in content, failing nursing school and going all-in on following my passion for writing and making money online.
Wow -- I had no idea about the industry I''d stepped into. Content marketing will be worth over $400 billion by the end of the year.
But here''s the crux...
If you build on your own "content house," (aka your site) as I call it, you''ll also have much better luck.
Over March, Facebook removed thousands of posts -- and entire business pages -- that they deemed inappropriate in the crisis. (That''s one big reason why you shouldn''t build your best content on someone else''s real estate)
What''s more, it''s in-depth content that works, if you''re looking for real biz growth and traffic to your site.
Content works, folks... and today''s quickly-changing world is proving it.
What we did offline, we now suddenly have to do online.
(TL;DR -- Slow times are the time to stock up on your skills. Use code LEARNANDGROW to save 25% on my Content Strategy & Marketing Course, or The Expert SEO Content Writer. Want a bundle of both? The code applies to that, too. 25% savings is good through the month of April.)
Here''s the thing.
Your potential employer, client, person ready to pay you for content services (strategy, marketing, writing, the whole gamut)...
Look for skills, not an education/resume/fancy history.
And if you don''t have those skills, it''s a hard-knocks world out there.
Back in 2017, a client called me up and asked me to fly down and teach his entire office what I knew about content. I''d been studying the industry (like I do every year), and had been noticing a decrease in content marketing success, despite an overall increase in people doing it.
Those two factors inspired me to start building and teaching courses.
Today, with over 300 happy students, my courses are the ONLY ones in the entire industry where you''re actually building the tangible parts of content, and a fully-fledged brand content strategy (depending on which course you pick.)
Self-led. On your own time.
I''ve spent years of my life creating these concepts and lessons, for my students to soak in, learn, and then APPLY.
No B.S.
Yes, you get a certificate (my courses are approved as schools on LinkedIn, so you can actually add it to your resume), but you get REAL SKILLS that you can apply...immediately.
Use code LEARNANDGROW to save 25% on my Content Strategy & Marketing Course, or The Expert SEO Content Writer. Want a bundle of both? The code applies to that, too. 25% savings is good through the month of April.
Time to dial it up and learn long-term, effective, evergreen content marketing strategies that work.
Today''s world just proved how valuable content is. ??
Here''s to our ongoing self-education -- and your health, prosperity, and sanity. ??
- Julia
Founder, Express Writers & Educator, Content HackerT
??The Content Strategy & Marketing Course is a licensed Content HackerT training.
?
Hi Luke,
Wondering how to position your brand? Not sure who or what you're targeting? Or, are you struggling with content planning and creation?
I'm willing to bet you a pretty penny or three it's because you don't have any marketing personas created. ??
Personas are a (surprisingly) lesser-known marketing tool that delivers tremendous benefits in your ability to position and convey your brand to consumers.
According to research by Workfront, 71 percent of companies that meet or exceed their revenue goals have documented marketing personas. And HubSpot found that companies using an Ideal Customer Profile (similar to a buyer persona) get 68 percent more sales from their marketing efforts.
Yet, according to a survey by the Buyer Persona Institute, only about 44 percent of businesses use them.
That's pretty incredible, no?
However, all that really means is you'll have an edge over your competition when you start using them. You'll see your content marketing, social media, and customer experience explode in effectiveness. That's why I've put together this guide.
Read on to discover this wonderful secret weapon. ????
How to Create a Persona That Connects Your Brand to Your Buyers
To your success,
- Julia
Founder, Express Writers & Educator, The Content Strategy & Marketing Course
P.S. Psst... New course launching next Tuesday! Have you heard? I''m teaching the A-Z steps in online writing, in an unconventional ''unlearn'' style writing course. Get on the waitlist!
Hi Luke,
Thinking of investing in content to pull in traffic for your brand growth?
Content truly is hotter than ever. ?? A few weeks ago, I led one of SEMrush''s sessions for their #5HoursofContent webinar, and I shared Google search traffic findings in my presentation.
I''d tracked daily Google Searches myself over the past two months in Worldometers, and watched them go from 3.6 billion/searches a day to 6 billion per DAY -- and hold steady. Missed my talk? Get the slides -- no email needed.
But, you can''t just create any content if you want to win. The right tone of voice, 10x value, great writing, keywords, relevancy are all ingredients of successful content.
...Sound hard? It is. You can''t do it well without a good writer in your corner.
That''s our specialty -- for nine years, since 2011. Our team of 90+ expert writers creates content for your website to pull in your ideal traffic and visitors. (We have SEO-trained Content Strategists in the team, too.)
Only till the end of this month (next Tuesday), get 10% off your order with code "endofjune" -- use it in the Content Shop now. ??
Over this month, our top-selling services have been:
Last month, we created content for businesses in a wide variety of niches:
With our deeper specialty expert writer services, we assign writers to our clients'' projects that have advanced expertise in deep fields. This blog explains more about the hiring changes we did in February. (This was not a pandemic pivot -- rather, an answer to our clients'' requests for deeper-level writing experts we took to heart and built into our structure in early 2020.)
Only till the end of this month (next Tuesday), you can get 10% off your order now with code "endofjune" -- use it in the Content Shop now. ??
Questions?
Start a chat now (little green button on the bottom right).
Or, check out the Content Shop for pricing. (Don''t forget 10% savings code endofjune -- ends next Tuesday!)
Cheers to your ongoing success! ??
--Julia & Team
Express Writers
P.S. Don''t want to be on the Content Shop Spotlight list? No problem. Just click here, and you''ll be unsubscribed from this segment. We would never want to clutter your inbox unnecessarily.
Hi Luke,
If content marketing is a ship, then the content marketing manager is its captain. ?? ??
For any content marketing endeavor to sail, this leadership role is vital.
The content marketing manager steers the ship, directs the crew, and manages/tracks/measures how that ship reaches its destination.
It's a multi-faceted, fast-paced, interesting, and creative job in high demand right now.
Now that your interest is piqued, your next question about this role probably has to do with the basics:
1. What is a content marketing manager?
2. What's the average content marketing manager salary?
3. What are the must-have content marketing manager skills?
4. What are the general content marketing manager job duties?
5. What education and experience to employers look for in a content marketing manager?
6. What's the content marketing manager job outlook look like?
In today''s completely updated Content Strategy & Marketing Course blog, I''m exploring this topic:
?Life as a Content Marketing Manager: 6 Skills to Have and Job Outlook?
To your success,
- Julia
Founder, Express Writers & Educator, The Content Strategy & Marketing Course
?The Content Strategy & Marketing Course is a licensed Content HackerT training.
?
Hi Luke,
Remote workers face a HUGE obstacle on the road to success.
It's called a ton of names.
.procrastination.
.writer's block.
.working hard, not smart.
.but it all basically means the same thing.
Having low productivity.
Does this sound like you?
Do you slack off in the middle of the day, absorbed in social media posts and chatting with friends on Messenger?
Do you sit in front of your computer for hours, but turn up only a meagre amount of inspired progress?
Do you feel exhausted by evening and wonder why when you haven't accomplished a single one of your goals?
If this is you, I hear you.
This is a productivity problem remote workers need to grapple with day by day. (Because no, working remotely isn't all rainbow dreams, hair curlers, and bunny slippers. It takes hard work and superhuman discipline to be successful while working from home. True story!)
Want to know how I end my day with all my checkboxes ticked off? How I stay inspired and productive even on the slow days?
Read on to learn my top 18 productivity tips for remote workers. (Hint: I've worked on and refined these tips for nine years running, so expect proven strategies that'll change your sluggish workday into one of inspiration and success!)
Productivity Tips for Remote Workers: 18 Proven Tips to Get You Nailing Those Tasks Before Deadlines
To your success,
- Julia
Founder, Express Writers & Educator, Content HackerT Academy
Hi Luke,
Ever seen (or been a victim of) those crazy promises online?
"...Make a million dollars..."
"...WHAT I ATE TO LOSE 20 POUNDS IN 2 WEEKS..."
"...Look amazing this summer: BUY [THIS] NOW..."
"...Six days to six figures..."
??
On and on.
Yeah, they''re terribly gimmicky.
And the majority of the time, they don''t work.
As a content writer since 2011, my fingers + my keyboard have been behind the production of over 1,200 blogs (and that''s just one format - I''ve been writing all the other ones, too ??).
But, just like anyone starting out in marketing, I''ve made mistakes of my own.
For example:
Back in the early days, I took a course to learn ''better marketing.''
The guru inside the course taught me to how to run this funnel that was fully based on headlines, promises, and lots of psychological "salesy" talk.
The newbie marketer me took her training, spent about 90 hours to build and implement the pieces this guru taught, and then...
I ran the "funnel" for 30 days.
After seeing a conversion rate at <1%... I wondered what was up.
Another 30 days later...
0%. ?
?
YIKES.
I ran it another month just to make sure...
0%.
The entire funnel was based, set up, and created around a promise that felt rather gimmicky.
I ditched it, and went back to my 100% inbound marketing methods.
And I''ve never looked back.
I''ve made more income by simply writing content week after week that names, addresses, and solves my ideal audience''s pain points...
I''ve made more income simply by honing my content marketing skills...
Than learning how to set up any ad, any salesy funnel, or any other inauthentic ''marketing method.''
Given the fact that 6 million searches now happen on Google per DAY, a number that exploded during of the pandemic...
And 40-50%+ of consumers are reading blogs before talking to a sales team...
And ad ROA (return on advertising) is sometimes as slim as .6x (recent study by The Ad Strategist)...
Great content is in, folks. ??
If you''re in marketing at all, or want to be paid in this massive industry of content marketing and even marketing period, do yourself a favor and learn the massive, important skills.
Don''t band-aid it and read a blog or two.
With me, you''re getting a mentor who''s been there, done that.
For the next 24 hours, you have the opportunity to save hundreds of dollars on my courses with over 500 students inside.
TOMORROW, 25% off all my courses expires.
Use code BACKTOSCHOOL to save a whopping 25% on The Content Strategy & Marketing Course, and The Expert SEO Content Writer. This code also applies to my Superstar Content HackerT Training Bundle that even includes Unlearn Essay Writing -- not open for enrollment outside the bundle yet. ??
Proven courses from yours truly, focusing on skills, not just theory.
Come ready to apply yourself and LEARN. ??
In The Expert SEO Content Writer, you''re learning how to write and put together the tangible parts of SEO content. In The Content Strategy & Marketing Course, you''re actually putting together a full-fledged brand content strategy.
Yes -- my courses teach, and have, you building each exercise from the ground up.
I''ve spent years of my life creating the concepts and lessons, for you to soak in, learn, and then APPLY.
No playing games.
You earn a certificate and a badge that you can show off to potential employers, and you also get REAL SKILLS that you can apply...immediately.
Ends tomorrow: Use code BACKTOSCHOOL to save a whopping 25% on The Content Strategy & Marketing Course, The Expert SEO Content Writer, or, my Superstar Content HackerT Training Bundle that even includes Unlearn Essay Writing.
Don''t miss out.
Cheers to your success,
Julia McCoy
Founder, Express Writers & Educator, Content HackerT
Hi Luke,
Facts:
There has never been a better time to jump into creating SEO content to build your online presence. ??
Truth.
Before today''s pandemic, we were already looking at statistics like this --
71% and more of the world's online traffic comes from a search.
3/4 of the internet is reading blogs.
On average, there were 3.6 billion Google searches per day from humans looking for answers to their problems.
During the pandemic, this number shot up to over 6 billion Google searches per day! That happened when covid-19 was announced, and it''s STILL happening today. (I''ve tracked it more times than I can tell you on Worldometers. It still blows my mind.)
Since content creation is a consistent, turtle (not hare) marketing marathon, you may not get buyers today -- or you MIGHT, some of our clients and even students are telling me their business revenue has increased! -- but no matter what, when eyeballs and attention is cheap, THAT''S the time to jump in and do the work to earn more attention.
Get those prospects and visitors to come to your brand.
(TL;DR -- Now is the time to stock up on self-education and growth. Use code MAY10, good only until Saturday, to save 10% on my courses: The Expert SEO Content Writer Course and my Content Strategy & Marketing Course.
Want a bundle of both? The choice is up to you -- the code MAY10 applies to all. ?? This code ends next Sunday, May 31, 11 pm CST.)
I''ve been "doing content" since 2011.
And what I know for sure is that employers, clients, YOUR people ready to pay you for content services (strategy, marketing, writing, the whole gamut)...
Look for skills, not an education/resume/fancy history.
And if you don''t have those skills, it''s a tough, tough world.
A marketing degree does not do much to properly prepare us for today''s real world. (I''m writing my next book as we speak on this very topic.)
But the facts are, you CAN make a living with your talent. You CAN build a brand, pull in a completely online audience, and sell your services.
All you need is a blueprint/system to get there.
You don''t need a decade of experience...
You need the right experience (skillsets).
My courses are the ONLY ones in the entire industry where you''re actually building what you learn. By the end of the course, you''ll have the assets in your hand -- in my Expert SEO Content Writer Course, you''re building the tangible parts of SEO content. And in my Content Strategy & Marketing Course, you''re actually putting together a full-fledged brand content strategy.
Yes, you heard that right -- my courses teach, and have, you building each exercise from the ground up.
I''ve spent years of my life creating the concepts and lessons, for you to soak in, learn, and then APPLY.
No playing games.
Yes, you get a certificate, but you get REAL SKILLS that you can apply...immediately.
Just two days left on this deal:
Use code MAY10, good only until Saturday, to save 10% on my courses: The Expert SEO Content Writer Course and my Content Strategy & Marketing Course. Want a bundle of both? The choice is up to you -- the code applies to all. ??
Katie Gibbons, a student of my Content HackerT Ultimate Course Bundle and an all-around amazing homeschool mom/ex-banking exec/writer/creator, says this:
"With so many courses on the market, it is difficult to determine which ones will actually be transformative. Consuming education in the digital space and learning for real world application are two different objectives. This course provides the latter; using a practical step-by-step approach with real time practice in order to build skills while learning. As a writer, and through this course, I have been able to get to know myself better. When I decided to completely abandon my 20-year banking career to follow my passion and become a writer, I knew I needed to invest in a program committed to my long term success goals. This is that course!"
500+ happy students proves my teaching is not a gimmick. ??
Need a guided, step-by-step process to train you on creating content that WORKS?
Grab your choice of my courses, put together just for smart marketers and entrepreneurs ready to take their skills to the next level.
And save today with code MAY10.
Use it to save on the The Expert SEO Content Writer Course, or my Content Strategy & Marketing Course. Want a bundle of both? The code applies to all. ??
Forget those marketing tricks that aren''t doing you any good. Buckle in and learn the evergreen, holistic practices that WORK.
Here''s to your ongoing self-education, growth, and SUCCESS -- despite the times. ??
See you on the flip side,
- Julia
Founder, Express Writers & Educator, Content HackerT
P.S. Don''t want to be subscribed to this segment? I would never want to spam you. Click here to be automatically unsubscribed from hearing about my courses.?
Hi Luke,
Your knowledge of internet grammar is important to the perceived quality of your online content. ??
When you know your stuff, you portray yourself as sharp, smart, savvy, and updated. Readers trust you. Haters (if you have any) can't point out your flaws.
But becoming an expert in capitalization isn't poring over a heavy grammar book and memorizing rules.
Internet grammar is far different than the grammar we learned in school and college.
And these grammar rules are fluid at best, and constantly in flux.
There's a fine line between appearing uneducated (foregoing solid grammar rules) and outdated or irrelevant (being the only person in your industry stubbornly sticking to obsolete rules, or that essay style instead of online content writing).
So, how do you avoid common pitfalls in writing and capitalization for the web?
The best way is to refresh yourself on the basic capitalization rules for online writing. Do this often so you don't get outdated.
Here are six to keep in mind, in today''s new Write Blog. ??
?Capitalization Rules for Online Writers: How to Write and Capitalize for the Web?
To your success,
- Julia
P.S. Our team of 90+ works from home; we''re here, writing, and fulfilling custom content orders. Go content shopping today!?
?
Hi Luke,
Thinking of investing in content to pull in traffic for your brand growth?
Content truly is hotter than ever. ?? As of 2020:
This summer, I led one of SEMrush''s sessions for their #5HoursofContent webinar, and I shared Google search traffic findings in my presentation.
I''d tracked daily Google Searches myself over the past two months of the current pandemic in Worldometers, and watched them go from 3.6 billion/searches a day to 6 billion per DAY -- and hold steady.
As of the end of August, Google is still seeing record-high traffic numbers of 6 billion searches/day.
Missed my talk? Get the slides -- no email needed.
How do you get in Google''s top results?
With awesome SEO content (web pages and blogs), published consistently.
You also need to know the right keywords to optimize for -- typically, long-tail.
Here''s why low-competition, long-tail keywords work really well: 69.7% of searches contain four words or more. (Ahrefs) It''s easier to rank for four words than two words, which is good news for website owners.
So, to recap... SEO works 1000% better than social, and 92.9% of the world''s online traffic comes from Google. How do you get in Google? You need the right keywords -- a talented SEO content writer -- and long-form blogs to win.
At Express Writers, we do all of those things. In fact, it''s how we''ve grown our own site to over 100,000 visitors/month, since 2011.
Our Content Strategists, personally trained by yours truly, can research and put together the keywords for you, for a one/off or per-package price.
We can write high-quality, industry-specialized SEO blogs or web pages.
And we can even offer it all in an ongoing blogging plan, with content from our writers published to your site by our editorial team, starting at $425/month. You can even upgrade that plan to include keyword research for each piece.
Ready to pull the trigger on one of your best marketing avenues yet?
For the next four days only, till August 31, save 10% on any of our services with code augustsupersavings. This is one-time use only and applies to any order over $300.
Enter the code "augustsupersavings" at checkout and hit "Apply" before checking out to apply the savings code.
Go shopping in the Content Shop now. ??
Questions?
Start a chat now (little green button on the bottom right of our site).
Or, email back and we''ll get you connected to the right person ASAP.
Cheers to your success! ??
--Julia & Team
Express Writers
P.S. We now offer deeper specialty expert writing levels, where we assign real industry experts-turned-writers to our clients'' projects that have advanced expertise. This blog explains more about the writer hiring changes we did in February.
P.S.S. Don''t want to be on the Content Shop Spotlight list? No problem. Just click here, and you''ll be unsubscribed from this segment. We would never want to clutter your inbox unnecessarily.
Hi Luke,
Two weeks ago I had a wonderful opportunity to be a special guest on AgoraPulse Social Pulse Weekly, hosted by the lovely Jennifer Watson.
It was such a great talk! ?? And very relevant to our times, with a keep-it-real chat about business during the pandemic.
Jennifer did her homework ahead of time, and came with an incredible list of questions, including:
I had plenty of time to share some personal stories and valuable insights about creating brilliant content.
Here's a recap of the event. Enjoy! ??
AgoraPulse Live Show: A Recap of My Guest Talk for #SocialPulseWeekly on How to Survive in Today's Pandemic & More
To your success,
- Julia & Team
Check out our services: Express Writers'' Content Shop
Courses & Education: Our online courses
Hi Luke,
Ever since the beginning (circa 2011), our writing services at Express Writers have remained contract-free.
You buy content. You love it. ?? ??
You come back for more... that''s how this relationship works.
If you lock us in, it''s on your terms -- because you want consistent content at a high volume.
And because we typically have two client volume/quantity types, we have two content workflows to match our clients.
You order content, we create and deliver via:
? La Carte Content Services
Order anytime through the Content Shop and simply login to your account to download your completed content.
and for bulk or high-volume,
Managed Content Services
Our management team builds a spreadsheet, Trello board, etc. to manage your content and deliver to your folders.
Neither of these workflows require signing a contract.
In the second delivery workflow, you get to pick and direct the creation of your custom content pipeline (Google Drive, Trello, Dropbox)
...And then it''s up to our competent management team to ensure on-time delivery.
The amount you need to spend to access this FREE, no-cost custom project management is $2.5k/month.
That''s it. Just spent $2,500 a month on content creation...and we cater to your custom workflow.
How do you get managed content services going? Fill out the form here -- tell us about your needs -- then, make a deposit and we''ll get started right away building your custom content process.
The first step is hearing from our Content Manager on how you''d like your workflow set up. We begin by sending you an input form via Google Drive and requesting your direction on setting up a process that works best for you. The workflow is usually built in 2 business days.
Want to learn more about this?
Download/read the PDF we just finished updating on our content delivery workflows. (No email needed -- click and read)
We guarantee quality with two no-cost revisions on every piece of content.
Plus, we''ll work hard to keep the same writers committed to your projects -- this typically ensures a lot of success.
Questions?
Start a chat with our Client Success Agent Lorien, or, send us a reply to this email!
To your ongoing success ?? ,
--Julia & Team
Express Writers
P.S. Don''t want to be on the Content Shop Spotlight list? No problem. Just click here, and you''ll be unsubscribed from this segment. We would never want to clutter your inbox unnecessarily.
Hi Luke,
Have you watched my FREE masterclass, The 6-Step Framework to a Profitable, SEO-Optimized Content Strategy??
This is by far one of the BEST, most action-packed free classes I''ve ever created and presented!
AND, you don''t have to wait to watch it.
I''ve packaged it up as an on-demand class, and you can even access the webinar slides right on the page!
Warning: You will need 60 full minutes to watch it. This is an intensive training! It could change the way you think about content marketing (seriously). ??
>> Sign up here for my FREE, 60-minute intensive training <<
Grab a notepad and a pen for this one!
Here''s a quick overview of what we''re going to cover:
See you there!
- Julia
Founder, Express Writers & Creator, The Content Strategy & Marketing Course
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Hi Luke,
For content creators, there's nothing better than a well-planned content calendar, right?
...Or, is that unreachable?
I''m here to share it''s not. ??
Join me TOMORROW for a live Twitter chat, #SEMrushchat hosted by @SEMrush, at 10 AM CT / 11 AM ET, discussing strategic content planning and how to see ROI from everything you publish.
This is for you if you''re:
Be here! I''ve already got some great Q&A planned with the awesome SEMrush team. ??
Set a calendar reminder via Google by clicking here.?
To your success,
- Julia
P.S. Our team of 90+ works from home; we''re still here and taking content orders! Book your FREE consultation via our contact page and talk to our on-staff Content Strategist, Kira.?
?Go content shopping ??
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?Powered by ConvertKit?
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Hi Luke,
Doom and gloom everywhere ?...
Right? Or no?
I identify as both an optimist, and a pessimist.
I like to see the silver lining in the clouds -- AND I prepare for the worst.
Smart business owners and marketers buckle in and have an emergency preparedness plan.
Yet, they also work towards the best outcome.
Our current COVID-19 pandemic and recession reminds me of the first year I started EW...
Back when we were five people, not 90, and I was managing everything, writing some of the content, editing myself -- wearing more hats than should be logistically possible...
I truly believed my baby business idea wouldn''t last beyond a year.
Yet, here we are.
We made it to nearly a decade and 2020 -- with 90 writers, editors, a full-time project manager and client representative on staff -- and we''re toughening out our first recession.
It makes me grateful.
Extremely grateful for what we''ve built here at Express Writers.
And hopeful.
The rain and storms of today may not dissapate for a while, BUT, we can bet that the world will keep going and one day this will all be over.
I know it''s been tough for many, with COVID-19 hitting hard and schools closing across the country now through what could be summer.
However, there are some bright spots.
Over the nation-wide lockdown, internet searches surged from a pre-pandemic average of 3.5 billion to 6 billion searches/day.
On Tuesday, we talked about the industries that saw a massive surge in traffic in my Write Blog post: How Today's Pandemic Is Impacting Business & Marketing + 5 Ways to Keep Thriving.
Health and wellness, puzzles and games, online grocery and meal/food retailers, remote work, remote team, preparedness, and even online dating are some of the niches seeing massive gains.
Here at Express Writers, our specialty is in creating content that gets found and read in the search engine results and builds your brand.
Our team of 90+ works from home, so nothing has changed for us. We''ve implemented a few additional ways we can better serve you during this precarious time.
We''ve opened up more hours to serve you and accommodate your unique hours (which has probably changed -- kids quarantined at home, new WFH schedules, etc.). We revamped our contact page and added a way you can call us anytime and get in touch with our awesome Client Specialist based in South Africa, Lorien.
Additionally, a few weeks ago, we launched a brand new way we hire and staff specialty expert writers for our niche content requests. Despite the slow period, we''re still over here hiring and staffing the perfect writers in these expert industries:
We staff specialty writers that have a decade of real-life industry experience; a college degree and verifiable matching industry accomplishments; and finally, have experience as a freelance content writer and the willingness to continue learning with us.
You = trust us to produce great content that will truly boost your brand online (and potentially have an even greater effect, in today''s mostly-online-now world).
Take one of the heavy loads off.
?Talk to us today about your content needs. Or, go Content Shopping (safely ??).
To your success and health in these trying times,
--Julia & Team
Express Writers
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Hi Luke,
We hope that you''re surviving, in this new and reshaped world with COVID-19 upon us.
The amount of searchers and people consuming content is drastically going up.
eMarketer has predicted the pandemic is also likely to boost digital media consumption across the board (including over-the-top video and online gaming).
Just last week, internet searches alone surged from a pre-pandemic average of 3.5 billion to 6 billion searches/day!
At Express Writers, our specialty is in creating content that gets found and read in the search engine results.
Our team of 90+ works from home, so nothing has changed for us. We''ve implemented a few additional ways we can better serve you during this precarious time.
Additionally, two weeks ago, we launched a brand new way we hire and staff specialty expert writers. In that new plan, we upped our pay rate for expert writers by double. Our rates for these industries to clients are $120/500w.
We staff specialty writers that have a decade of real-life experience; a college degree and verifiable matching industry accomplishments; and finally, have experience as a freelance content writer and the willingness to continue learning with us.
We''ve been hiring sports and fitness experts (writers who were personal trainers for decades), certified and experienced yogis, attorneys-turned-writers with doctorate degrees, and many more!
With our new specialty expert areas, we''re taking on the heavy work so you don''t have to. Find these areas in the Industry Content category in the Content Shop.?
You = trust us to produce great content that will truly boost your brand online.
Ready?
?Talk to us today about your content needs.
Or, go Content Shopping (safely ?? ???????).
To your success,
--Julia & Team
Express Writers
P.S. With today''s pandemic on us, it''s a fact: content just got hotter than ever (see more on the why in my blog accompanying last Monday''s video).
Hi Luke,
TL;DR - Now through the end of July (THIS Friday!), save 15% on $500 or more in the Content Shop with code "endofjuly."
Last week, I was on an interview where someone asked me -- "So Julia, just one question. Why do you ''do it all?''"
Essentially, he was wondering why my agency here at Express Writers doesn''t stay in one lane.
Meaning just create blogs, or just create web pages, or only touch one industry.
It was a good question.
And how I answered was this -- we believe you can't have a great blog without great email. The quality your brand upholds should show through every piece cf content you publish. So, we don''t restrict ourselves to one format. And we apply the same quality standards, procedures, and structure we have to everything we do.
Way back in 2011 when I identified a huge market need for ''quality content'' and launched Express Writers, I didn''t want to ever stay limited to one industry or one format.
I knew we could hire and headhunt for the best writers.
And I knew we could train them on the top content formats -- blogs, web pages, ad copy, email, sales pages, etc.
We wanted to naturally expand and grow with the market itself, as we presented our solution way back in 2011.
And how we continue to succeed... we treat every day like day 1 (it''s Jeff Bezos'' well-known ''secret'' to success).
We''ve never arrived, as content creators.
We fail, and we learn from it -- pick ourselves back up, and do better.
We''re constantly growing, adding, and reinventing to match our clients'' needs. (In fact, this year we''re planning a site and e-commerce platform relaunch. But even before good tech comes good, qualified people -- one of our main focuses is the quality of writers we hire and train.)
Thinking of investing in content to pull in traffic for your brand growth?
It''s a great time to do so.
Nearly 80% of the world''s traffic (6 BILLION human searches/day) start on Google -- and you can reach those people with great, consistent content.
Now through the end of July (THIS Friday!), save 15% on $500 or more in the Content Shop with code "endofjuly."
We believe in creating great content, without compromise.
With 90+ expert content writers, we cater to more than just one format and industry (our industry expert writers create long-form SEO blogs, ad copy, emails, landing pages, and more); and, we focus on quality in everything we write.
Across July, our top-selling services have been:
Last month, we created content for businesses in a wide variety of niches:
Only till THIS Friday, save 15% on $500 or more in the Content Shop with code "endofjuly."
Questions?
Email us back and we''ll put you in touch with the right team member ASAP.
Go check out the Content Shop now for pricing + placing your content order today. Don''t forget: code endofjuly saves 15% on $500 or more.
Cheers to your ongoing success! ??
--Julia & Team
Express Writers
P.S. Don''t want to be on the Content Shop Spotlight list? No problem. Just click here, and you''ll be unsubscribed from this segment. We would never want to clutter your inbox unnecessarily.
Hi Luke,
For today''s Spotlight, we''re shedding the light on one of our expert clients: Ryan Stewart, a leading SEO expert.
Ryan, the creator of The SEO Blueprint, had epic ideas. ??
He'd written about 60% of his book by the same name.
There was just one little snag.
The book wasn't where he wanted it to be, and he wasn't sure how to push it to the next level.
So, he reached out to us.
His book project was a collection of ten years of evergreen SEO knowledge. I''d known and followed Ryan for years (his team hired EW to produce content back in the day), and knew he knew his stuff -- and I knew this book had to be expert, authority-level content at a minimum.
By Ryan's admission, writing this book was not an easy undertaking.
When we started working together, Ryan had written 30,000 words that needed editing, and was looking for between 20 to 30,000 words of expansion through ghostwriting. He had no time or writing patience to take his book from draft -> done.
After hiring us and agreeing to a four-month book ghostwriting project with milestones paid upfront, he''s now getting ready to publish his book in just a matter of TWO WEEKS. (It''s available now for pre-order on Amazon.)
From book draft to... DONE!
How did his content get to the next level?
Ryan kindly gave us permission to use his testimonial as a Write Blog feature. Let''s get into it!
SEO Writing Success: How We Helped Ryan Stewart Create Epic Content (Client Testimonial)
--Julia & Team
Express Writers
P.S. Questions about how we can help you? Start a chat with our Client Success Agent Lorien, or, send us a reply to this email!
Go content shopping ??
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Hi Luke,
What a world we live in... it seems like everything "IRL" just went to "online only," in a matter of days. ??
Which means, fun fact:
Right now, your audience stuck at home could be consuming 5x more online content.
With most of our local events canceled, millions of people around the world staying home...
Content consumption just went up, drastically.
I think after the pandemic (speaking to forward-thinkers here, I know the ''right now'' is so much struggle -- my five-year-old has been quite bored at home with me)
...When all is said and done, the trend of search-friendly, user-first, awesome content will emerge as no longer a trend.
More like, a must-have.
Before COVD-19 and the social distancing, we were already looking at statistics like this:
71%+ of the world's online traffic comes from a search
3/4 of the internet is reading blogs.
...Think about that for a minute.
Then think about the fact that 140 countries (WHO stat) are impacted by COVD-19. There are 195 countries in the world. This pandemic is already impacting 72% of the world's population. That''s a massive amount of people, the majority of which -- like you and me -- are under mandate to stay home as much as possible.
Given how much of the world this is impacting, and how many countries have made it mandatory to stay at home as much as possible.
Creating content to pull in your online audience just got 10x more valuable.
(Netflix had to reduce streaming capacity to help handle the load)
Need help creating content that will get seen -- more than ever -- by your audience?
Luckily, our entire team already works from home and has for nine years, so there''s no change here.
If you read last week''s Content Shop Spotlight, you know that we recently upped our pay rate for expert writers by double. Our rates for these industries to clients are $120/500w.?
We staff writers that match these requirements for the below industries:
Here are just a few of the expert industries we cover:
We''re taking on the heavy work so you don''t have to.
You = trust us to produce great content that will truly boost your brand online.
?Go content shopping. ?
We''re here--working from home ???? --and ready.
To your success,
--Julia & Team
Express Writers
P.S. Questions about how we can help you? Start a chat with our Client Success Agent Lorien, or, send us a reply to this email.
Luke,
When it comes to your marketing...
Do you have the right tools for the job?
Since dropping out of college in 2011, I''ve been a full-time entrepreneur doing content to build no less than five brands from scratch.
And content has worked to sustain my businesses, profits, and bottom line growth.
Strategic, consistent content = consistent, serious biz growth. ??
But only if you know how and what to do.
Without the right tools, you''re going to get stuck in the content hamster wheel.
The rut I was stuck in, back in the beginning.
Back in 2015, my reality looked like this:
Having troubling scaling past $30k gross months in my agency.
Content looked good on the outside -- business looked terrible on the inside.
WTH am I doing wrong? ??...I used to wonder.
Let's call the picture I'm about the paint "Before Content Strategy: A Cautionary Tale."
My business at Express Writers was seeing some growth, but most of the time I felt like I was spinning my wheels:
So, what was I doing wrong?
For starters:
I was hustling, but putting my energy in the wrong places. I was all over the place with no focus. ??
After lots of business setbacks that year, I had to rethink and rebuild. I put better team members in place. Express Writers started recovering.
Then, in September 2016, I executed my first full-circle content strategy.
EW began gaining ground -- big time.
Just a few months after implementing our content strategy, we hit our first $71K month. We doubled the number of keywords ranking in Google from the previous year (3,900 to 6,000+). Then, less than two years later, we hit our first $100K month. ????
And we're still growing monthly. 99% of our leads and prospects AND revenue (almost $5M in 8 years now!), comes in from the content strategy I set in place, which fuels powerful content marketing that works.
The strategy is the lynchpin in this whole operation.
No strategy = no dice.
And we are a living case study of it.
Once the content strategy was solidified, once the ball was rolling, we were, too.
And we haven't stopped, since.
Here's what that looks like:
See the dark blue in the traffic bars above?
That''s all inbound, organic, non-paid Google traffic.
How the heck did this happen?
How did I get clear on content strategy, and what would it take for your business or clients to achieve similar results?
Well, the secret lies in the process and the steps you take.
My courses teach exactly this.
Step-by-step.
TL;DR -- Slow times are the time to stock up on your skills. Use code LEARNANDGROW to save 25% on my Content Strategy & Marketing Course, or The Expert SEO Content Writer. Want a bundle of both? The code applies to that, too.
25% savings expires a week and a half -- April 30, Thursday.
You''ll learn content writing techniques that work, and the entire process of a content marketing strategy to fuel that content day in, day out.
From a content marketer that''s been there, done that -- including surviving the hard times, just like you.
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The tools are here.
It''s up to you to pick ''em up.
The Content Strategy & Marketing Course is your 6-week blueprint (self-led, on your own time) to an entire, practical content marketing education that translates to skills. After you take the course, you''ll have a fully-built brand content strategy on your hands.
?The Expert SEO Content Writer is a 1-week, fast-track course that teaches you exactly how to write, structure and publish SEO content that works.
Or, get both in my course bundle, put together for smart marketers and entrepreneurs. Save over $200 with code LEARNANDGROW: Get The Content HackerT Content Strategy & SEO Writing Course Bundle.
Ready to gain the right tools to do the right content marketing tasks that equal real revenue? ??
...Like the practical, profits-ready skills Mariana now has after taking my course (click to enable images):
Or the tools Emma has that now gives her complete clarity on SEO:
Use code LEARNANDGROW to save 25% on my Content Strategy & Marketing Course, or The Expert SEO Content Writer. Or, invest in a bundle of both.
Don''t miss out.
Here''s to your health, safety, AND success -- despite the times. ??
See you on the flip side,
- Julia
Founder, Express Writers & Educator, Content HackerT
Hi friends,
I''m SO excited about our upcoming new writing course launch Tuesday, June 30 -- less than a week away!! ??
On that day, we open enrollment for my brand new training program, Unlearn Essay Writing: Your Professional Online Writing Course. (Want to hear about it? Just click here and your interest will be automatically tagged.)
This course will teach you every step in unlearning the bad writing practices we were taught in college that don't work to reel in the attention of our online audience (in fact, they do the very opposite); and after you do some unlearning with me, you'll learn exactly how to write, style, and produce online content that works-faster and better than you thought possible.
We''ve sunk thousands of $ and countless hours into developing what I believe will be one of the best online writing courses out there. I''ll prove it to you on beta launch! ??
In this course, you''re first UNLEARNING the bad habits, and then learning how to write top content formats that work to pull in an audience.
I''ve got some quick updates for you:
* Beta launch begins June 30, 2020. (You''re on the list, so, you''ll hear all about it. ??)
* The course unlocks and opens the last day of beta launch for all students.
(So, when you enroll anytime between June 30th and July 5, the earliest date to access all materials is July 5.)
We were hoping to have the course immediately available, but with the amount of work my video producer and workbook designers are still doing, it''s best not to rush the final quality. All the videos will be wrapped up before 7/5, so it''s a safe guarantee to open it then for everyone.
Sneak peek at the course curriculum -- it''s shaping up beautifully:
* When class begins for all students July 5, 2020, on that date the full course be?immediately available for you to dive into when you enroll during our beta launch.
?You can download the full curriculum here -- no email required.?
I''ve listened to ALL of my student requests over the years, and the 50+ content creators we surveyed before I framed this new writing course. Taking in all the feedback has meant that I''ve been able to put together a laser-focused, extremely organized course. I hold your hand through every step -- it''s as if you are my ''mentee'' in this program. There are no questions unanswered, no stone unturned, in my new upcoming writing course. In the course, you''re guided and trained on writing a 1,000 piece of content yourself -- from scratch.
It''s going to be a HUGE gamechanger.
And I couldn''t do this without my team.
The way my designers, writers, and producers are seeing my vision through with me is phenomenal. SERIOUSLY. My team rocks! ??
I am so thrilled about sharing this powerful resource with you soon.
Want to hear about it on launch day? Just click here and your interest will be automatically tagged.
To your success,
-Julia
Course Educator, The Content HackerT Academy?
Founder, Express Writers?
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Heya Luke,
Thanks for your interest in The Unlearn Essay Writing Course!
A couple of you have reached out asking for an update, so, I decided to put one together.
6 quick points you need to know (tl;dr) --
1. The course opens for enrollment and immediate access June 30th, 2020.
Yes -- we have a firm launch date! My producer and I are hard at work pouring hours every day into the curriculum, and my agency designer and team at Express Writers are busy designing and proofing the material. All the curriculum will be LOADED AND READY at this date! That means you can immediately start learning after you pay for the course seat.
Even on beta launch, I hate wasting the time of anyone that pays me... so that''s why we should have a 100%-ready-to-go course by launch date. Usually, my beta launches result in 99.9% success -- very, very little needs to be tweaked or updated.
I invest literally thousands of dollars and hundreds of hours into a beautiful curriculum that will shape a new habit and sharpen a new skill for your toolkit as an online creator.
No time wasted on your part. Only results. I wouldn''t have it any other. ??
2. The Unlearn Essay Writing Course will close at 11:59 pm CST Sunday night, July 5.
You have five days only to get in at a one-time price (mid three-figures, we will have it hammered out by launch day and finalized). This price will more than likely double on relaunch, when we relaunch much later in the year as an evergreen course.
Your seat is lifetime, and the course access will immediately open once you pay and enroll.
No waiting.
Immediately jump into the workshops and on-your-own-time lessons. Begin unlearning what doesn''t work, and soak in the writing skills that DO convert an online audience.
3. Student group access is immediate. I want you to stay accountable and connect with peers, so you''ll be invited to our brand new, private student group immediately upon enrollment.
4. One week is all you need to go through the course -- you can go through it in three days or less, even. I built it this way because hello, we''re all so busy these days. There is zero fluff in this course. You jump RIGHT INTO learning. So, get ready.
5. Your "beta" seat is lifetime, and you can go back through the course as many times as you want. ??
6. There will be two levels to choose from. You may enroll in the first and simply pay the difference if you change your mind and want to enroll in the second level, at a later period. (We''ve had this question asked, so we want to offer this opportunity.)
The second level will include a review with me until you pass my review -- and I look at content the way your paying clients will. When you pass, you receive certification. The first level will not receive certification. In both levels, you''re guided with writing a 1,000w blog from scratch! You get everything you need to write it, and then some. If you have questions, just tag me in the student group.
The key difference between the two levels is certification as an Unlearn Essay Writing Graduate, which will put you head and shoulders above other content writers when you apply to jobs; and, my personal review and approval before certification on your very own writing skills. (You''ll be at a point where my agency could hire you. :) And we''re almost always hiring!)
This is going to be one of the best short-and-sweet online writing courses in existence (we''re building in BRAIN BOOST concentration work for my writers in training! ????).
I''m literally giving away my secret sauce as a writer.
Want the full story behind the course?
......
Learn more in the blog:
?Our New Professional Writing Course Is Opening Soon for Beta Students!?
Brief summary:
Here's the problem I'm working to solve with my new course:?
A bad habit.
The essay writing habit.
You may know (or not) that I'm in charge of hiring for our agency-I've never outsourced it. Hiring allows me to remain very close to the industry, marketplace, and our team.
Along with our fearless Content Manager, Korilynn, I hire and review every candidate that enters our doors.
99% of them don't make it. This percentage used to be higher years ago. It's only shrunk as time goes on. ?? Why?
The majority of writers who don't make it are confident they can-and their confidence is misplaced. They succeeded in school.
The problem about putting confidence there is that school does nothing to prepare you for the real world of online content. To use the words of Jason Fried, author of Rework and founder of $100M/year SaaS, Basecamp, you must 'unlearn' what school taught you to become a writer that online readers will-well, read.
I'm creating a writing course to change the content industry.
To, hopefully, allow us to hire even more qualified candidates, and give them paying jobs-right away.
Because once you take this course, you WILL KNOW exactly what it takes to craft content that works.
That clients will come back for. And pay you for. Time and time again.
In this course, I'm preparing two modules that are packing a serious punch. The lessons and intensive workshops inside will break down exactly what's wrong with the writing style we all learned in college-and how to get it out of your system, once and for all. Then, I'll teach you how to create content that will cultivate a relationship with an online prospect and convert them from 'scroller' into 'reader,' and possibly even buyer.
To your success,
- Julia
Founder, Express Writers & Educator, Content HackerT?
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Hi Luke,
Content marketing isn't going anywhere - if anything, it''s about to slay traditional online advertising for good.
Don't believe me?
Check this out:
The content marketing industry is expected to grow by $270 billion over the next four years, becoming worth over $412 billion by as early as 2021.
Some 91 percent of B2B marketers report using it (and 86 percent of B2C marketers).
In 2020, 60 percent of marketers consider it a "very" or "extremely" important part of their marketing.
Those numbers are impressive, and marketers obviously believe in the value of content marketing. Yet, those peering into the industry from the outside might not fully grasp all the clamor that content marketing has created.
What if you're trying to explain that value to someone who doesn't understand marketing? To your team? Your boss? Your board of directors?
You have to get it right because there could be a lot more than just your budget on the line.
Here's how to explain the value of content marketing in a language they understand, in my new Content Strategy blog out today. ??
How to Explain the Value of Content Marketing: 4 Easy Points
To your success,
- Julia
Founder, Express Writers & Educator, The Content Strategy & Marketing Course
P.S. Have you heard about my new Unlearn Essay Writing Course coming soon??? ?? Stay tuned to our June launch on the waitlist!
Hi Luke,
Ever wonder why some brands vanish into obscurity while others enjoy viral popularity?
Or why certain brands pop into your head when you see certain colors?
Why some businesses withstand pandemics, a decade of ups and downs, and, well, make it?
Facts:
Building a brand that lasts is a process of commitment. Integrity. Hard work. (Did I mention commitment?)
Our designer drew this gorgeous graphic that represents it well:
Brand building is a process that involves coalescing the mission and message of your business into a cohesive, comprehensive identity that customers recognize, trust, and get excited about...
Every time they see you appear in their inbox or flash across their news feed.
In 2020, it's the authentic expression of your company's core values and mission, done in a way that connects with your customers.
When you nail it, you not only create a memorable, enduring brand but one that drives your company's growth. (71% of customers say it's important to them to purchase from brands they recognize.)
Here's what I've learned over the past nine years building the Express Writers brand from the ground up - no magic, no gimmicks, no shortcuts. ??
Today''s Write Blog is a goodie. Enjoy!
?There's Nothing Magic About Brand-Building: How to Build a Brand That Lasts Organically Despite the Ups and Downs?
To your success,
- Julia
P.S. Our team of 90+ works safely from home; we''re here, writing, and taking your content orders. Go content shopping today!?
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Luke,
Have you ever heard these myths (or told them to yourself #impostersyndrome) that hold you back from success?
Or, these:
These are false marketing narratives.
Myths, in fact.
Which one have you ever been misled by??
You might wonder why I used the word "myth" to describe these statements, and it's simple, really.
These are myths we use in our marketing world... The ones we need to STOP using. ??
(Have you heard? I have a code good till end of week only for ALL my courses that saves you a whopping 30%. Use code stuckathome to save over $250 on my Content Strategy & Marketing Course, or The Expert SEO Content Writer. Want a bundle of both? The code applies to that, too.)
How do I know this?
By default, I shouldn''t know too much. I''m a college dropout. ???
I literally failed a nursing degree (R.N.) after trying twice to get through college.
And yet, I''ve managed to:
It all started by doing something I loved (WRITING), and I''m here today because I never gave up.
...Instead, I told myself a different story about what I was capable of.
Is this you?
Are you in a place of having a talent (content, writing, intuition) -- maybe you were told you were great at writing by friends, family, teachers... but you never knew how to translate that to skills?
Or, are you struggling to teach your agency staff content skills and get them all on the same page?
I''ve got something for you.
?My courses are a one stop-shop for content marketing and online writing skills.
Seriously.
Remember -- employers, clients, YOUR people ready to pay you for what you do...
Look for skills, not an education/resume/fancy history...
And if you don''t have those skills, you''re kicked to the curb.
It''s time to stop telling yourself these myths.
Try these instead:
??
Seriously.
Also.
My courses are the ONLY ones in the industry where you''re actually building the tangible parts of what I teach (SEO content, or a full-fledged brand content strategy). I''ve spent years of my life creating the concepts and lessons, for you to soak in, learn, and then APPLY.
No playing games.
Yes, you get a certificate, but you get REAL SKILLS that you can apply...immediately.
Like Bre said... "Julia respects and illustrates the importance of SEO writing and the foundational tools you need to write SEO-driven content for your industry, but most importantly, focuses on the audience/client first. In today''s market, the customer is central to all content marketing and Julia reiterates this power in all of her lessons."
"You''ll only move upwards after Julia''s course is the course to take if you''re ready to cut through the noise and implement the RIGHT STORY in your life."
Over 300+ happy students proves my teaching is not a gimmick.
Grab your choice of my courses, put together just for smart marketers and entrepreneurs ready to take their skills to the next level.
And save over $200, depending on which course you pick.
Use code stuckathome to save 30% on my Content Strategy & Marketing Course, or The Expert SEO Content Writer. Want a bundle of both? The code applies to that, too.
Time to dial it up and learn long-term, effective, evergreen content marketing that works... if you''re ready to put in the work and the time to learn.
Forget those quick marketing tricks that aren''t doing you any good.
Wouldn''t it be amazing to know the content marketing efforts you do will be effective?
And perhaps-just perhaps-the return of a one-time or monthly course investment could mean HUGE ROI if you net bigger and better leads through organic content that WORKS.
Here''s to our ongoing self-education. ??
See you on the flip side,
- Julia
Founder, Express Writers & Creator, Content HackerT
Hi Luke,
Ever feel like your content marketing efforts are okay at best?
Now and then, a reader opts in to your email list.
You're making juuuust enough sales to keep your brand surviving.
But it's not what you dreamed of.
It's not the crazy success, the tons of comments and shares, and the legion of fans you dreamed of when you started creating content.
What could be wrong?
Well, here's the thing.
In content marketing, "OK" just isn't enough.
You need to be spectacular. You need bold, fresh, eye-opening content.
And you need content strategy and audience-building processes to have you working smart instead of working hard.
So, are you ready to improve your content marketing?
Here's a little inspiration to get you started:
According to a HubSpot study, brands that published over 16 blogs a month got 4.5x more leads than brands that published below 4 blogs/month.
There are proven formulas you can use to improve your content marketing.
In this blog, I'll show them to you.
Ready to be inspired? Read today''s NEW guide on the Content Strategy & Marketing Course blog:
5 Easy Ways to Step Up Your Content Marketing Game This Year
To your success,
- Julia
Founder, Express Writers & Educator, Content HackerT Academy
Hi Luke,
YESTERDAY, we just launched a powerful new free guide from The Content HackerT.
It''s a list of over 30+ recommended, top-notch resources (shows, podcasts, books, blogs) that I personally follow and read from myself to stay current in my skills.
This was born after multiple conversations over the pandemic about the relevancy of a college degree... and how many times, those teaching you marketing aren''t even a real-life practitioner! ?? You aren''t going to learn skills that translate to real-world online skills from an outdated textbook.
So, where do you go?
Real-life practitioners -- those who walk the talk. ??
Next question... where do you find those people?
Well, I''ve curated JUST THE LIST for you.
And it''s here: The Content HackerT Educational Resource List for Today''s Marketers-in-Training!?
This FREE copy is a massive list of my ultimate favorite books, shows, podcasts, YouTube channels, and resources to follow for cutting-edge, actionable and relevant marketing advice. This is a must-have educational resource for marketers that want to up their skills.
Download now: The Content HackerT Educational Resource List for Today''s Marketers-in-Training!?
To your success,
- Julia
Founder, Express Writers & Creator, Content HackerT
Luke,
These days, I''m holed up in the office creating. ??
(...That, and my family and I just finished a massive entire-house purge and move last weekend. Whew! We''re now 30 minutes out from Austin, Texas, in Georgetown. The absolute quiet and my view from the new office was totally worth it.)
What am I creating?
You may have already heard...
An "unlearn" course.
Specifically, The Unlearn Essay Writing Course. (Learn more about it here.)
We''re launching my third and all-new course this June 30, for a limited five-day open/close enrollment period.
The curriculum build is a full-force go. The work that goes into a new course, every time we produce one, is a ton. We invest into top-notch production (so the curriculum is engaging and never bores the student). I''m writing, thinking, ideating, every day. My producer is animating in Adobe Premiere as I finish writing, recording, narrating. The workbooks average 30 pages each. This course will include more than five hands-on writing exercises. And by the end of the course, students will have written a 1,000w piece.
The focus of The Unlearn Essay Writing Course is to unlearn those bad habits we formed in academia that do not serve today''s online reader (in fact, those habits do the very opposite), and learn the fundamentals of how to write content that DOES work. For all formats.
No SEO.
No other techniques.
Just the writing.
I''ve been dreaming of an ''unlearn'' course for years. I''ve heard murmurs about the need for one in the content industry. I''ve seen firsthand how hard it is to hire writers with relevant, modern writing skills, when I manage the HR process at Express Writers.
Before I buckled down to create my upcoming Unlearn course launching this June 30th, I surveyed 50+ content creators. Their #1 answer? They needed to learn how to first a) identify bad content (right away), b) know what to cut and how to cut the fluff, and c) know how to structure great content themselves, or oversee the creation of great content.
For this course, we''re really going off the beaten path.
And I''m THRILLED about it.
Inside just one of the couple dozen lessons spread into two modules (Module 1: unlearn those bad writing habits, Module 2: learn the ones that work), my producer and I worked together to create an animation track JUST to help my students improve their writing abilities.
...That''s right. Real-time writing motivation and inspiration built into the course. ?? Talk about a brain boost for writers!
My producer sent me this screenshot of the video timeline. This is just one small segment of one video. (Did I mention the amount of work that goes in?)
Every course I produce is a risk, because I''m investing so much upfront.
But the way I think, as a mentor and student myself, is this...
Why waste your time with something that''s just mediocre, or so-so? Even if it''s a beta launch, I want to give you my very best.
My goal is to equip you with all the skills you need to become a profitable online writer in one week - and not waste any of your time.
Unlearn Essay Writing isn't your typical slow-drip BS with tons of hidden clauses and fine print. Plus, the moment you sign up, you''ll be able to access the entire program. You can watch all the videos, download all the resources, and begin unlearning/writing right away.
We''re pouring everything we''ve got into a brain-booster of a writing course.
I can''t wait to share more when we launch the upcoming Unlearn course launching this June 30th. Soon!! ??
To your success,
- Julia
Founder, Express Writers & Educator, Content HackerT
Need great content? My team is here to help.?
Hi Luke,
Content Marketing Goals: The Complete Roadmap to Successful Content
To your success,
- Julia
Founder, Express Writers & Educator, Content HackerT Academy
Hi Luke,
Nine years ago, when I began Express Writers, I decided to commit to being the proof of my own pudding.
So, I began my brand and committed to sell my brand using nothing but content.
For a content writing agency like mine at Express Writers, there couldn't have been a better strategy. I continued along this path, not paying for a single ad.
By the end of the second year, I'd published 215 blogs, which brought in 500 visitors a day and a gross income of $29,000 a month. (Started from NOTHING - I had less than $75 in cash to begin with.)
But, excitement soon turned to exhaustion and I realized I was doing too much without reaping the success I dreamed of.
I was writing night and day, publishing blogs I wasn't proud of, and constantly raking my brains for new topics my audience could relate to. My content often fell FLAT. ??
What was I doing wrong? Why wasn't my business skyrocketing through my exhaustive blogging efforts? Why had a hit a glass ceiling?
After a number of setbacks, I decided to pull back and rethink my content marketing. I spent time regrouping and rebuilding, still sure I didn't want to succumb to paid advertising. What I came up with was a formula for growing a brand through blogging: a content strategy. ??
As soon as I'd put my content strategy in place, I began to see exciting results. We hit our first $71,000-month. Our keyword rankings on Google doubled. Our inbound leads were highly qualified and ready to buy our products.
Want to learn my top five ways to grow through blogging? It''s all in my new article, live on my Entrepreneur column TODAY!
5 Ways to Grow Your Business Through Blogging.
To your success,
- Julia
Founder, Express Writers & Educator, Content HackerT Academy
Hi Luke,
Content is like delicious morsels of goodness that pull in your customers...
And you - the brand or marketer behind the brand - are like the chef de cuisine (executive chef) of it all. You might even have a sous-chef (executive assistant) or two.
Question...
Who are your chefs de partie, aka your kitchen brigade? ???????
The minions staying busy in the kitchen doing the work to serve up, create, and build great content?
Headsup: It shouldn''t be you.
Your work is to run your business, find new clients, brainstorm and engineer new ways to grow.
And not create content day in, day out.
Guess what we do? ??????? You guessed it: create great content... day in, day out.
You don't have to spend all day trying to find, build and assemble the PERFECT kitchen brigade (read: freelance writers, editors, management staff).
You can hire proven, vetted writers that come with a full editing and management staff to handle all your content creation for you without a single loss in quality.
It isn''t too good to be true -- as a team of more than 90 US-based, native-English speaking writers, we''ve successfully handled and completed over 21,000 projects for our clients since our founding date in 2011. You can't go wrong relying on our content experience. (New around here? Learn more about us.)
We believe good content isn't cheap, but it doesn't have to be outrageously high, either.
Pricing starts at $90/500w with our expert, handpicked content writers. We write search engine optimized blog and web pages, fully-designed ebooks, email copy, ad copy, and all the formats you need to fuel a great brand presence with valuable content.
Some of the most popular ways to feed your audience their favorite content include (click on each to see our service for the matching format and a price):
The content you serve strengthens your brand image while also whetting the appetite of your ideal customer. Win, win.
We''ve grown our brand through content... we are what we sell. No better way to "sell." ??
Want to work with us?
Email us back for a quote, call request, or any questions, and we''ll get right back to you.
You can also drop us a line here.
Cheers to your success! ??
--Julia & Team
Express Writers
P.S. Don''t want to be on the Content Shop Spotlight list? No problem. Just click here, and you''ll be unsubscribed from this segment. We would never want to clutter your inbox unnecessarily.
Hi Luke,
Not too long ago, I just wrapped up a first successful fiscal year for Content HackerT, my second brand. (We launched last June, so we''re not even a full year old!)
I completed a few very successful, and rather massive projects, including:
Wow.
What an epic first year for Content HackerT.
Oh, and... I own the trademark for Content HackerT now (*insert clapping*)
Which is exciting, but, owning the Content HackerT trademark honestly is just a fancy way to say I know something. I don''t put a lot of stock in it.
What I do put stock in = the goals we met for our clients.
These projects were extremely successful, and I was able to get testimonials from everyone I worked with.
Now that''s something to celebrate.
Okay, moving on to the details...
After I launched my third book, Woman Rising, in February, I sat down and completely re-mapped my services from Content Hacker.?
I had a year of working with private clients, and I now know my "dream zone" -- where I work best in serving up real, substantial growth-focused services for my clients. ??
I was able to map out very specific services.
And they are all now live (we hit publish on all the new pages barely 24 hours ago).
Here''s a quick rundown.
?*Book Ghostwriting?
Ready to take your dusty book idea to "DONE"? I''ve authored three bestselling books. Under Content HackerT, I am now ghostwriting books for leaders like you.
?*Customized Agency Training & Workshops?
Looking for customized training and workshops that teach you or your staff the art of modern-day content writing? Look no further. I teach only the best, most relevant practices in content creation.
I''m taking 1-2 book ghostwriting clients and looking to fill my 1:1 workshop/epic guide content creation services. Spots are very limited and will fill quickly. Get in touch via the forms on these pages if you''re interested.
Want an on-demand EPIC course bundle instead?
?Revamped Training?
Course Bundle (just launched two days ago!) The Content HackerT Content Strategy & SEO Writing Course Bundle?
That''s about it, for now.
You guys rock...thanks for being here along for the ride.
To your success,
- Julia
Entrepreneur
CEO, Express Writers & Founder, Content HackerT?
?
Hi Luke,
Picture this:
You've spent $46,000 on a marketing degree.
You land a job at the marketing agency you've been dreaming of working in for years.
But there's a problem.
You're sitting down with a client and realizing with horror that you have no idea how to execute the marketing strategy he's talking about.
He wants:
You're scratching your head and thinking, "Why isn't my marketing degree paying off right now in knowing how the heck to do this? Where are my relevant marketing skills?"
Because here's a fact. Content marketing is worth over $400 billion in this decade alone, and it's growing to be one of the biggest marketing industries of our time.
But, the truth is a marketing degree may not give you the skills you need to be a top-notch content marketer. ??
What? After all that money is paid and years of your life invested, you may not have relevant skills?
Sadly, it''s true.
I''m writing a book on this topic: Skip the Degree, Save the Tuition, because this topic deserves a book. Get on the waitlist.
Till then, here''s a blog and a new YouTube video from yours truly on how to learn tangible, real-life, clients-will-pay-you-for marketing skills - once and for all.
My YouTube video on the topic of relevant marketing skills JUST went live this morning: Watch on YouTube now.
To your success,
Julia
Founder, Express Writers & Educator, Content HackerT Academy
Hi Luke,
The COVID-19 pandemic has drastically changed the way we live.
As of today, it has spread to nearly eight million individuals and claimed 435,662 lives.
Across the world, 87% of students are out of school. ??
88% of organizations have mandated or encouraged their employees to work from home.
What does this MEAN to us as content marketers?
It means people are sitting on their couches instead of commuting to work. Staying home instead of traveling.
They're constantly checking news channels to get the latest updates on the spread of the coronavirus. Trying to figure out how to work productively without someone looking over their shoulder. Searching for homeschooling advice.
They're streaming movies online instead of going to the theater. Having food, clothes, and household supplies delivered to their doorstep. Competing in virtual athletic events.
YES. People are now constantly online.
In fact, searches on Google have almost doubled since the onset of the pandemic. Numbers rose from 3.6 billion searches per day to a whopping 6 billion searches per day!
Wow!
This is a HUGE opportunity for you as a content marketer to get your brand in front of your audience.
But will these content consumption trends last?
Is it a fad that will die out as soon as the economy reopens, or can you see consistent gains if you boost your content marketing efforts during this unprecedented time?
In this blog, I'll show you the data I collected on content consumption trends during the pandemic, and what will stay after it.????
Content Consumption Trends in 2020 and Beyond: Is the Covid-19 Media Gluttony Here to Stay?
To your success,
- Julia
Founder, Express Writers & Educator, The Content Strategy & Marketing Course
P.S. Psst... New course launching in June 2020! Have you heard? I''m teaching the A-Z steps in online writing, in an unconventional ''unlearn'' style writing course. Get on the waitlist!
Hi Luke,
Hope you''re having a wonderful start to your long weekend! ?? ??
It''s beautiful weather all weekend here in Texas, but we''re about to move... so it''s been a process of taking breaks for outdoor family fun, then back indoors to keep packing.
It''s exciting, though, because we''re moving to our "forever" home. And I will finally have a downstairs quiet office space that is an entire floor away from the rest of the fam. ???? Yaaas!
Quick question...
When you go back to work next week, do you have the right tools for the job?
Since dropping out of college in 2011, I''ve been a full-time entrepreneur doing content to build no less than FIVE brands from scratch.
And content has worked to sustain my businesses, profits, and bottom line growth.
Strategic, consistent content = consistent, serious biz growth. ??
But only if you know how, and what, to do.
(TL;DR -- Use code memorialday to save 20% on my Content Strategy & Marketing Course, or The Expert SEO Content Writer. Want a bundle of both? The code applies to that, too. This is only good through the holiday!)
Without the right tools, you''re going to get stuck in the content hamster wheel -- the one I was in back in the beginning.
...Go back in time to 2015 with me for a second.
My reality: not scaling past $30k gross months in my agency.
While things might have looked good on the outside, business looked bad on the inside.
WTH am I doing wrong? ??...I used to wonder.
Welcome to "Before Content Strategy: A Cautionary Tale."
Back then, my business at Express Writers was seeing some growth, but most of the time I felt like I was spinning my wheels.
So, what was I doing wrong?
Well, I didn''t have the right tools for the job.
I was hustling, but putting my energy in the wrong places. I was all over the place.
After lots of business setbacks that year, I had to regroup, rethink, and rebuild.
In September 2016, I executed my first full-circle content strategy.
EW began gaining ground -- big time.
Just a few months after implementing our content strategy, we hit our first $71K month. We nearly doubled the number of keywords ranking in Google from the previous year (3,900 to 6,000).
Then, less than two years later, we hit our first $100K month.
And we're still growing monthly. 99% of our leads and prospects today comes in from the content strategy I set in place, which fuels our content marketing.
The strategy is the lynchpin in this whole operation.
No strategy = no dice.
I figured out my tools, and today, I use these tools EVERY DAY.
A content creation process.
Setting up a smart calendar.
Maintaining older content properly.
Coming up with new topics that WORK. EVERY. TIME.
Today, our site earns 100,000+ visitors/month.
How did this happen?
Well, the secret lies in the process and the steps you take.
Which leads you EXACTLY to the right tools. ??
In order to speak content, to build a content plan, to do anything in content creation...
You should absolutely buckle in to know WHAT you''re doing, first.
My courses teach exactly this.
Step-by-step.
And why not take slow times to stock up on your skills? (I''m reading three books and going through a course myself. With plenty of brain/rest/house packing breaks.)
Use code memorialday to save 20% on my Content Strategy & Marketing Course, or The Expert SEO Content Writer. Want a bundle of both? The code applies to that, too. This code expires Monday night. ??
You''ll learn content writing techniques that work, and the entire process of a content marketing strategy to fuel that content day in, day out.
??
??
The tools are here.
It''s up to you to pick ''em up.
The Content Strategy & Marketing Course is your 6-week blueprint (on your own time, so as much/little time as you need) to an entire, practical content marketing education that translates to skills. After you take the course, you''ll have a fully-built brand content strategy on your hands!
?The Expert SEO Content Writer is a 1-week, fast-track course that teaches you exactly how to write, structure and publish SEO content that works.
Or, get The Ultimate Content HackerT Content Strategy & SEO Writing Course Bundle.?
Use code memorialday to save 20% today.
Ready to gain the right tools to do the right content marketing tasks that equal real revenue? ??
...Like the practical, profits-ready skills Mariana now has after taking my course (click to enable images):
Or the tools Emma has that now gives her complete clarity on SEO:
Use code memorialday to save 20% on my Content Strategy & Marketing Course, or The Expert SEO Content Writer. Want a bundle of both? The code applies to that, too.
The right tools can mean everything to your success in content.
??
See you on the flip side,
- Julia
Founder, Express Writers & Educator, Content HackerT
P.S. Don''t want to be subscribed to this segment? I would never want to spam you. Click here to be automatically unsubscribed from hearing about my courses.?
Hi Luke,
Because of Google''s growing emphasis on search intent (read my blog out this Tuesday on this topic), website owners must adapt their site and content to fit their end user (the real, breathing human) with hyper relevancy to the topic. ??
This is besides high-quality research, great optimization, and well-written language.
You can have all of the above and still miss out entirely on rankings.
Why?
Because search intent now matters just as much as Google''s E-A-T standards.
...What does this mean?
Examples speak a thousand words.
Basically, if you run a blog educating the public on how goat cheese is made -- let''s say it''s called howgoatcheeseismade.com, and you sell an end book or product on how to raise your own goats and make goat cheese, each and every topic on your site NEEDS to address that topic and that topic only if you want that site to rank for searches like "how goat cheese is made."
To meet search intent, you can''t add random posts on your site about how to make goat cheese on "how to groom sheep dogs" or "how to build a farm." You must stay hyper relevant to the topic at hand, to continue to rank overall for those terms.
This tells Google you DO care about search intent, and you are fulfilling that piece of the puzzle for your users, who are interested in your specific topic.
BAM. The more relevant you stay... the more you''ll earn those rankings. ??
This is only for those of you with specific niches PER site, by the way (which I recommend -- we just launched our eighth niche site this June!). And that''s a very niche example. If your topic umbrella goes much wider, like ours does at Express Writers, you don''t have to stick to one category alone. However, even our content at Express Writers can all be categorized under content writing.
...Even our posts on productivity or working together as a remote team is all about, well, content writing.
What we''re talking about today matters because of the HUGE opportunity right now in search.
The monopoly of online traffic comes from Google. It''s true -- Google searches, the ones you and I do every day, make up 72% of the world''s total online traffic. ??
Nuts, right?
Getting found through great content is so much better than running ads -- which is like a faucet, turned on only when you have dollars to burn.
The truth is, you can''t publish great content without a great writer in your corner. I use my team everyday for our own marketing content.
Since 2011, we''ve completed over 20,000 content projects for brands around the world. We''ve worked from home, and nothing has changed for us -- if anything, our availability is even more wide open these days. We have 90+ writers in a variety of niches. Our specialty is onsite content, especially great SEO content, and the important surrounding formats -- email, social media, ebooks. (Want to learn or teach your staff the art of SEO writing? Check out my course, The Expert SEO Content Writer.)
Need a blog plan? Check out our blog writing plans here, OR, go for our deep specialized expert writers here (if you''re in a tough medical, tech, AI, etc. field).
Questions?
Start a chat now (little green button on the bottom right), or book a call with our on-staff expert Content Strategist, Kira.
Cheers to your ongoing success! ??
--Julia & Team
Express Writers
P.S. Don''t want to be on the Content Shop Spotlight list? No problem. Just click here, and you''ll be unsubscribed from this segment. We would never want to clutter your inbox unnecessarily.
Hi Luke,
Today, we had one of the biggest Write Blogs (most time-taking and intensive!) for 2020 go live.
We''re answering this question:
Why isn't my content ranking?
Complete with a FREE checklist.
For our topic today, we even went and interviewed THREE experts in SEO, marketing, and web dev. ??
FACTS: With ad accounts being closed down, locked up, or the ROA on ads as bad as .6x (average!), organic SEO rankings should be something you look into...sooner, rather than later.
(...WHAT''S MORE: Because of the COVID-19 pandemic going on & lockdown, the amount of people searching Google DAILY went from 3.6 billion to 6 billion!)
I interviewed several experts for this blog, including Jessica Campos, JD, BBA, a local influencer here in Austin that I''ve mentored. She shared her TREMENDOUS success story with website content.
I also interviewed Jeremy Knauff? of Spartan Media? and Jill Caren of 2 Dogs Media? on what they see that stops content from ranking.
This blog is chock-full of PRACTICAL advice you won''t find really anywhere online.
There''s even a FREE downloadable checklist inside. ?? ??
?What to Do if My Content Doesn''t Rank: 13 Reasons Your Site Is Dead in the?Rankings, and How to Fix It??
To your success,
- Julia
P.S. Our team of 90+ works from home; we''re still here and taking content orders! Need great content? Go content shopping today. Or, book your FREE consultation with our on-staff Content Strategist, Kira.?
?Go content shopping ??
?
?Powered by ConvertKit?
?
Hi Luke,
Have you heard?
You can get my personal A-Z, every-single-step-I-use guide to creating profitable content for the cost of one fancy restaurant meal -- just $99:
The Content HackerT Process Map to Creating, Publishing and Promoting Focused, Traffic-Earning Content from Start-to-Finish for $99
I wrote every word of this guide, poured my entire process into it, and created it collaboratively with a student''s feedback, just a month ago in The Content HackerT Academy. 51+ marketers have taken advantage of grabbing this guide:
Get The Content HackerT Process Map to Creating, Publishing and Promoting Focused, Traffic-Earning Content from Start-to-Finish for $99 here.
Here''s what you''re immediately accessing when you buy my Process Map:
-A detailed list of EXACTLY which tasks to delegate and which tasks you should sit down and do yourself -- the secrets you WON''T hear from most top content creators (I've used a color-coding scheme for these, so you see which tasks to do or delegate at a glance)
-The step-by-step process map I use to create consistent, quality content for all my five brands (this includes three content creation stages and what goes into each one, step-by-step)
-My personal rolodex of 5 creators and resources you need to hire and invest in to create a flawless content creation system day in, day out, that never breaks down
-How to map out your content goals (plus, which tasks to delegate and which to do yourself when it comes to personas, keyword research, and how you'll map a content piece to end revenue)
-The inner stages of the writing process, including the exact info I give my writers to help them come up with stunning, share-worthy content
-The 8-step process your blog editor should follow before publishing any piece of content
-Links to resources that give you an insider's look at my own content creation process, including my calendar, blog template, examples, and more
-My chosen tools for keyword research and how to use them
Don''t miss out. The price on this guide is going up soon. ??
Grab your copy now: The Content HackerT Process Map to Creating, Publishing and Promoting Focused, Traffic-Earning Content from Start-to-Finish for $99 here.
To your online success,
- Julia
Founder, Express Writers & Creator, Content HackerT
P.S. Don''t want to be subscribed to this segment? I would never want to spam you. Click here to be automatically unsubscribed from hearing about my courses.
Luke,
Have you ever heard these myths?
You might wonder why I used the word "myth" to describe these statements, and it's simple, really.
These are just stories we tell ourselves to hold ourselves back from success.
How, you might ask, would I know this?
Because I''m Julia, and I''m a college dropout. ???
I literally failed a nursing degree (R.N.) after trying twice to get through college.
And yet, I''ve managed to:
It all started by doing something I loved (WRITING), and I''m here today because I never gave up. Instead, I told myself a different story about what I was capable of.
So, now let me share with you another story. A story of passion, progress, and SUCCESS.
The story of how my agency earned $5k in sales from one blog post.
(Here I am, a college dropout -- learning all this through a lot of trial-and-error, and without a marketing degree.)
This story is a SHORT one - but it's powerful.
So powerful, it can change your life.
How? By showing you how well-targeted, correctly-optimized content can lead you to incredible, rockstar, bestselling success - just like mine.
To show you the power of content, let''s go back to the very beginning. (Before our agency was known really by anyone at all)
For this story, I''m going back to January of 2015, my fourth (fledgling) year of running Express Writers.
This story is powerful.
Not every guest blog results in a $5k sale a few weeks later, BUT, content can equal immediate results if done right.
What this story is meant to do is show you what content success looks like:
Knowing all these things = isn''t easy.
It isn''t something you can waltz away with after reading a blog or two.
But it IS something I teach in my courses, in a way that equals real results.
I teach you everything you need to know in content marketing - in The Content Strategy & Marketing Course.
I teach you everything you need to know about how to write SEO content that lands in the top of Google - in The Expert SEO Content Writer Course.
And just recently, I''m teaching newbie content writers and marketers how to unlearn sticky essay-style writing and write for all 11 top online content formats - in The Unlearn Essay Writing Course.
We opened + closed the last course, Unlearn Essay Writing, for its first debut over the last week of June. 41 beta students so far are saying they love it. ?? This is just the beginning for this massive need I''ve identified of unlearning what doesn''t work -- and learning the writing principles that DO work for our online readers.
This week, we packaged up ALL courses -- yes, even the waitlisted course not currently open! -- into my Ultimate Content HackerT Training Course Bundle.
It''s the only way to save over $500 on all individual course seats...
And with this massive bundle, you''re guaranteed to know how to build long-term, effective, evergreen content marketing that works... if you put in the work and the time to learn.
Forget those quick marketing tricks that aren''t doing you any good.
Wouldn''t it be amazing to know the content marketing efforts you do will be effective?
And perhaps-just perhaps-the return of a $1,299 or $325/mo investment -- which saves you over $500 vs. buying all three courses individually ?? -- could mean HUGE ROI if you net bigger and better leads through organic content that WORKS.
Go get your seat in our updated Ultimate Content HackerT Training Course now -- this price won''t be around forever.
Don''t miss out.
See you on the flip side,
- Julia
Founder, Express Writers & Creator, Content HackerT
Hey Luke,
This is your final reminder that enrollment for Unlearn Essay Writing: Your Professional Online Writing Course is closing tonight.
Of course, it's up to you to decide if you want to be part of this unique, breakthrough course.
But here are two things to think about:
1. I won't re-open the course until much later in the year. At this point, I don't have an exact date yet. And when I do re-open it, it'll be at twice the price. (Pricing for my evergreen courses are permanent, which means you won't see this huge 50% discount again.)
If you enroll as a beta student, you get access to all future course updates. This includes improvements in the evergreen course, upgrades, guest appearances, and more!
2. You have a 30-day guarantee. If you're still hemming and hawing about enrolling, consider my guarantee. To truly test the waters and apply this knowledge I''ve prepared for you, prepare to dive deep. Watch all the workshop-style videos. Complete the workbooks and all the exercises. Test your brand-new skills. If you're still unhappy with the results, you'll get a 100% refund.
I have SO much in store for you inside the Unlearn Essay Writing Course. I can't wait to help you transform from clunky, stuffy essay writer to sharp, savvy, in-demand online writer.
Hope to see you inside!
Enrollment closes tonight at 11pm CST, so make sure to grab a seat now if you need this course.
Questions? Chat with us via the little blue box, bottom right, on the site.
Here''s to your success,
Julia McCoy
Founder, Express Writers & Educator, Content HackerT
Hi Luke,
Have you ever seen those crazy promises online?
"...Make a million dollars..."
"...WHAT I ATE TO LOSE 20 POUNDS IN 2 WEEKS..."
"...Look amazing this summer: BUY [THIS] NOW..."
"...Six days to six figures..."
On and on.
They''re terribly gimmicky.
And the majority of the time, they don''t work.
As a content writer since 2011, my fingers + my keyboard have been behind the production of over 1,200 blogs (just to mention one piece of content here).
But, just like anyone starting out in marketing, I''ve made mistakes of my own.
For example:
Back in the early days, I took a course to learn ''better marketing.''
The guru inside the course taught me to how to run this funnel that was fully based on headlines, promises, and lots of psychological "salesy" talk.
The newbie marketer me took her training, spent about 90 hours to build and implement the pieces this guru taught, and yes -- I ran it for 30 days.
After seeing a conversion rate at <1%... I wondered what was up.
Another 30 days later...
0%.
YIKES.
I ran it another month just to make sure...
0%.
The entire funnel was based, set up, and created around a promise that felt rather gimmicky.
I ditched it, and went back to my 100% inbound marketing methods.
And I''ve never looked back.
I''ve made more income by simply writing content week after week that names, addresses, and solves my ideal audience''s pain points...
I''ve made more income simply by honing my content writing skills...
Than learning how to set up any ad, any marketing ploy, or any other inauthentic ''marketing method.''
Given the fact that 6 million searches now happen on Google per DAY, a number that exploded during of the pandemic...
And 40-50%+ of consumers are reading blogs before talking to a sales team...
And ad ROA (return on advertising) is sometimes as slim as .6x (recent study by The Ad Strategist)...
Great content is in, folks.
And if you''re in marketing at all, or want to be paid in this massive industry of content marketing and even marketing period, do yourself a favor and learn one massive, important skill --
The skill I''m teaching in my brand NEW course that just launched,
Unlearn Essay Writing Course: Your Professional Writing Course
In my all-new course, you''ll learn exactly how to ditch essay writing + learn how to write truly great content for the top 11 online content formats.
(Closing THIS Sunday at 11 pm)
In UEW, you''re learning...
Exactly how to write for an online audience. All top 11 formats -- blog, web page, social media content, email, video script, ebooks, etc.
And you''re unlearning what you''ve been taught that doesn''t work online.
...No other methodologies.
(So many of them pale in comparison to the simple art of writing for an online reader)
Lose the gimmicky marketing style and win at the style that truly converts an online reader today.
This closes Sunday -- and won''t reopen at this price again, ever.
Get in while we remain open. UEW closes at 11 PM CST Sunday, July 5.
I''m here if you have any questions.
Cheers to your success,
Julia McCoy
Founder, Express Writers & Educator, Content HackerT
Hi Luke,
Trying to create great awesome content, but finding yourself stuck at the desk for hours with nothing to show instead?
??
Join me LIVE as I share a presentation tomorrow featuring the secrets behind some of Express Writers'' top-performing campaigns! Happening tomorrow, Thursday, at 11 am CST.
My live talk will focus on how to tune out the noise (successfully), tap into your inner creativity, and create rave-worthy email and content campaigns. This is a talk I''ve developed over the last two months called How to Step Past Your Inner Critic & Develop Heartfelt Content.
The event is live on Facebook and hosted in my free group, Profitable Content Strategists & Marketers.
?Here''s the RSVP link to the event.?
What I''ll cover:
??This will be held tomorrow, Thursday, from 11:00 - 11:45 AM CST. Be ready to take notes and share your questions for my live Q&A session afterwards!
?Here''s the RSVP link to the event.?
To your success,
- Julia
?Go content shopping ??
?
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Hi Luke,
Let's say you're convinced of the power of content marketing.
You know it has the potential to pull in a giant number of inbound leads and sales. ??
When done right, it can take your business -- or, your client''s, if you provide marketing as a service -- to the next level.
But there's a problem.
Your potential clients aren't 100% convinced to ditch their paid ads and hire you as their content marketer.
They're not sure they want to make the content marketing investment.
What do you say to them? How can you convince them it's worthwhile?
Today''s powerful formulas, data, and info that I''ve gathered up just for you will shed light on this topic like never before. You''ll have everything you need to convince your clients. Let''s get into it!
Convince Clients on the Power of Content Marketing: Getting Content Marketing Investment (New YouTube Video)
To your success,
- Julia
Founder, Express Writers & Educator, Content HackerT Academy
Hi Luke,
Late last week, I heard a reader say that there was a Kindle quality issue in Woman Rising: A True Story.
After looking into it, sure enough -- the content wasn''t black, it was an almost unreadable dark grey. The font we''d chosen wasn''t the best for Kindle readers.
I talked to my formatter and he''d overlooked the issue.
Oops. ??
Glad to say, the Kindle version is up and running successfully now! ?? We''ve got all the issues fixed.
If you bought it on Kindle, re-download it to your library and you should see the correct font (black). Here''s a sneak peek of the new and improved black font.
Have you heard about my book signing event in Cedar Park, Texas this Saturday? RSVP here.?
I''m so excited about this book, and the launch is just the beginning.
Woman Rising is an entirely different project for me.
A calling, a life path, a legacy.
Where I''ll have the chance to impact others and make a lasting difference as a voice. With the path I''ve had in life, I have the platform and opportunity to be a voice for those in helpless conditions of their own. I want to bring a platform, a place of healing, and...well...big dreams for even getting signatures for a law that will make it legal for law officers to actually check for physical evidence of harm, even in ''religiously protected'' situations.
I grew up in a house of abuse, painted with careful brushstrokes to present a perfect picture to the world and the law. Untouchable, you could say.
...Since breaking out, I''ve been able to do some major healing and transformation.
But not many others live to tell the same tale, coming from a similar situation.
I think abuse in the name of religion happens often. And it''s the worst kind, because it can be so easily dismissed in court. Religion vs. state and all that.
So there you go, some of the reasons why this project is incredibly exciting for me...
And why I seriously can''t wait to just CELEBRATE it all with you.
Before I left you go.
Quick note.
This is OPTIONAL -- you can absolutely wait till the event if you''d rather -- but, if you''re coming (YAY), it would help my preparations and planning a ton if you''d consider reserving your signed, limited edition hardback ahead of time. You can do that here.
Alright, I''ll get out of your inbox (for now).
TGIM!!
Keep Rising,
Julia
?
??
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A new client just created an account!
I am ordering content as a: ? B2C (content for my brand) Name ? Jon Jon Account Email ? @ Business or Brand Name ? @ I'm looking for... * ? Plans/Packages I prefer:* ? Managed service (Deposit and have Express Writers fully manage my content) I'm looking to get started...* ? In a few weeks Phone Number (Optional) ? 07969341652
Hi Luke,
Are you stuck in the doing, doing, doing phase of content marketing?
Without seeing truly profitable results (i.e. leads coming in every day, buying in the same week)?
That was me, just five years ago.
A strong process changed everything for me.
Watch today''s NEW YouTube video on this topic, if this describes your relationship with content. ??
How to Create Content For Your Business and See Profit Without Burnout or Feeling Overworked (New YouTube Video)
To your success,
- Julia
Founder, Express Writers & Educator, Content HackerT Academy
Hi Luke,
One of my content marketing mentees once called me their Jedi mentor.
They were my "young padawan."
It was the best compliment I think I''ve ever received.
If you''re not a Star Wars nerd (gasp!), "padawan" means learner, or apprentice -- to a Jedi knight. ??
Are you struggling with learning how to put all the pieces of brand growth together successfully?
Constantly confused on how to do content...how to promote it...how to elevate your brand above allll the other ones out there?
Not sure how to pull in prospects and traffic?
Maybe just knowing what to start on is the hardest part.
...What if you could sit with someone who''s done it all the hard way, over nine years, and learned what WORKS when it comes to implementing content marketing -- and take away a few core skills that would forever make the pathway clear to you?
Like an apprentice, learning the skill or trade of marketing directly from them?
This is what I do and how I teach content marketing -- in immediately easy-to-understand processes that cover every angle, in The Content Strategy & Marketing Course...
and students like Majd have told me it''s lifechanging. I asked him to share his story in our new additions to the course testimonials, and he said this:
Only till June 20th (next Saturday!), use code PROFITABLEBRAIN to save a whopping 25% on my courses: The Expert SEO Content Writer Course and my Content Strategy & Marketing Course.
Or, get my ultimate Content Hacker bundle. The code "PROFITABLEBRAIN" saves you $250. ??
Get an ultimate bundle of both, here. The code applies to all. ??
Also...
There has never been a better time to jump into creating SEO content to build your online presence. ??
Before today''s pandemic, we were already looking at statistics like this --
71% and more of the world's online traffic comes from a search.
3/4 of the internet is reading blogs.
On average, there were 3.6 billion Google searches per day from humans looking for answers to their problems.
During the pandemic, this number shot up to over 6 billion Google searches per day! That happened when covid-19 was announced, and it''s STILL happening today. (I''ve tracked it more times than I can tell you on Worldometers. It still blows my mind.)
I''ve been "doing content" since 2011.
And what I know for sure is that employers, clients, YOUR people ready to pay you for content services (strategy, marketing, writing, the whole gamut)...
Look for skills, not an education/resume/fancy history.
And if you don''t have those skills, it''s a tough, tough world.
A marketing degree does not do much to properly prepare us for today''s real world. (I''m writing my next book as we speak on this very topic.)
But the facts are, you CAN make a living with your talent.
You CAN build a brand, pull in a completely online audience, and sell your services.
All you need is a blueprint/system to get there. A clear roadmap. ??
You don''t need a decade of experience...
You need the right experience (skillsets).
My courses are the ONLY ones in the entire industry where you''re actually building what you learn. By the end of the course, you''ll have the assets in your hand -- in my Expert SEO Content Writer Course, you''re building the tangible parts of SEO content. And in my Content Strategy & Marketing Course, you''re actually putting together a full-fledged brand content strategy.
I''ve spent years of my life creating the concepts and lessons, for you to soak in, learn, and then APPLY.
Just eight days left on this deal:
Only till June 20th (next Saturday!), use code PROFITABLEBRAIN to save a whopping 25% on my courses: The Expert SEO Content Writer Course and my Content Strategy & Marketing Course.
Or, get my ultimate Content Hacker bundle. The code "PROFITABLEBRAIN" saves you $250. ??
Katie Gibbons, a student of my Content HackerT Ultimate Course Bundle says:
"With so many courses on the market, it is difficult to determine which ones will actually be transformative. Consuming education in the digital space and learning for real world application are two different objectives. This course provides the latter; using a practical step-by-step approach with real time practice in order to build skills while learning. As a writer, and through this course, I have been able to get to know myself better. When I decided to completely abandon my 20-year banking career to follow my passion and become a writer, I knew I needed to invest in a program committed to my long term success goals. This is that course!"
Forget those marketing tricks that aren''t doing you any good. Buckle in and learn the evergreen, holistic practices that WORK.
Here''s to your ongoing self-education, growth, and SUCCESS -- despite the times. ??
See you on the flip side,
- Julia
Founder, Express Writers & Educator, Content HackerT
P.S. New course launching in June 2020! Have you heard? I''m teaching the A-Z steps in online writing, in an unconventional ''unlearn'' style writing course. Get on the waitlist!?
Hi Luke,
It''s been a while since we sent out a Content Shop Spotlight!
This one is brief.
Today, we''re shining the light on our two types of content workflows, which we''ve continued to refine over quarter one of 2020. (And we plan to keep doing so!)
? La Carte Services
vs.
Managed Content Services
Ever since the beginning, I''ve always stood firm on the fact we are a contract-free company.
You buy content. You love it. ?? ??
You come back for more... that''s how this relationship works. We never want you ''locked in'' because it''s the ''rules'' around here. (That''s kind of anti-relationship, don''t you think?)
So, neither of our content workflows require a signed contract.
However, if you''re a "content spender" and you invest in great content consistently, we offer a more hands-off, managed way to receive your content (100% FREE! included in the cost of your content).
Whether that''s uploaded to your Google Drive, managed through one of our Trello boards that we''ll create and dedicate to you, you get to pick and direct the creation of your custom content pipeline, and then leave it up to our competent management team to ensure on-time delivery.
The amount you need to spend to access this FREE, no-cost custom project management is $5k/month.
And it all starts with a deposit.
Make a deposit -- and we get to work on your custom content process. The first step is hearing from our Content Manager on how you''d like your workflow set up. We begin by sending you an input form via Google Drive and requesting your direction on setting up a process that works best for you. The workflow is usually built in 2 business days.
Want to learn more about this?
Download/read the PDF we just finished updating on our content delivery workflows. (No email needed -- click and read)
We guarantee quality and happiness with two no-cost revisions on every piece of content.
Plus, we''ll work hard to keep the same writers committed to your projects -- this typically ensures a lot of success.
Questions?
Start a chat with our Client Success Agent Lorien, or, send us a reply to this email!
Here''s to your ongoing success!
--Julia & Team
Express Writers
P.S. Don''t want to be on the Content Shop Spotlight list? No problem. Just click here, and you''ll be unsubscribed from this segment. We would never want to clutter your inbox unnecessarily.
Hey Luke,
Today, I want to share with you the story of how I earned $5k in sales from one blog post.
This story is a SHORT one - but it's powerful.
So powerful, it can change your life.
How?
...By showing you how well-targeted, correctly-optimized content can lead you to incredible success - just like mine.
For this story, I''m going back to January of 2015, my fourth (fledgling) year of running Express Writers.
I''m going back this far to prove that you do NOT need to be an ''industry mogul'' to make this kind of magic happen.
Back then, I had ZERO:
So....
Here''s the story.
This is what content success looks like.
Knowing all these things = isn''t easy.
(You probably already know that.)
This kind of strategic knowledge isn''t something you can waltz away with after reading a blog or two.
But it IS something you''ll be able to learn 100% start-to-finish in my ultimate Content Strategy & Marketing Course, guaranteed.
In my powerful guided 6+ module, 70+ bite-size video curriculum, you''ll learn exactly how to build long-term, effective, evergreen content marketing that works. You''ll know how to speak to your audience, create content that they care about, and you''ll know how to pull hot topics from the best keyword and content data tools on the market.
Modules 3-6 are my FAVORITES to teach because of the techniques you learn and can apply right away, once you have your fundamentals.
...Forget those quick marketing tricks that aren''t doing you any good.
In today''s world of DOUBLE the amount of search traffic, and more eyeballs than ever online --
Wouldn''t it be amazing to know the online content marketing efforts you do will be effective?
You can.
Save 25% till next week with code ?? "CHRISTMAS2020" -- this saves over $249 on my Content Strategy & Marketing Course.
Your code expires December 31 at 5 PM Central.
By the way...
If you''ve been eyeballing any of my Content HackerT Academy courses:
Your 25% savings code, CHRISTMAS2020, can be applied to any. ??
My courses are (in the words of our graduate, Mariana Norton) "fluff-free, nuts-and-bolts, hit-the-ground-running courses."
What if learning under a proven mentor is all that stands between you and content success?
I''ve invested a ton into coaches and mentors of my own...
I will GLADLY pay for them to reveal their secrets and help me get to the top, faster.
Because the ROI of that is ?? .
What if one of these three courses in my Content HackerT Academy was all it took to you finally knowing how to build content marketing that performs -- skills that will get you real conversions, and results?
Over 500 students have trusted my Academy courses since 2017. I update the curriculum continually for optimal results.
Save 25% today with code CHRISTMAS2020.
This ends December 30, at 5 p.m. CST.
Don''t miss out.
See you on the flip side,
- Julia
Founder, Express Writers & Creator, Content HackerT
Hey Luke,
Are you still struggling with content marketing?
... Maybe not the consistency part? (Consistency could be your middle name.)
... Maybe not the "doing it all" part? (You''ve got "work hard" and "hustle" down on lock.)
I''m going to name and challenge a problem that exists in our industry: "content marketing hamster wheel." ??
Yes, I made that term up -- but, it describes the problem well:
Phew.
I have a student named Kyle that went through my Content Strategy & Marketing Course, a program where I teach profitable content marketing (from the ground up - every step involved).
Here''s what happened AFTER my student Kyle went through just a few of the major strategy & SEO content lessons, and APPLIED what he learned...
He updated old content for his boss'' site, plugged in analytics and tracking following my teaching, and ended up seeing his content piece go up by 73 positions in Google IN LESS THAN ONE WEEK!
Here''s the (tiny) screenshot of SEMRush showing one post go up by 73 position increases (you might have to click display images):
I was amazed when he told me...
Here''s the thing...
Content going up 73 places in Google isn''t magic.
Kyle put my lessons directly into practice and saw BIG results. His content is now earning more leads for his boss'' company.
The system and exact steps I teach has helped dozens of my students net more clients, SEO rankings, and results for their brands and their clients'' brands... and the confidence that they have what it takes to make content marketing work.
What if you could build one amazing, INCREDIBLE piece of content, and know that every step you take to build it - from start to finish - will result in you being FOUND online and achieving real profits?
That''s what I''ve been able to do with Express Writers, Content HackerT, ...and that''s what many of our top-level writing clients experience.
Content that achieves profits.
I walked Kyle through every step, and I can help you, too.
Ready to take that next step?
?Pay in full or choose the monthly payment plan on The Content Strategy & Marketing Course, right here -- and save over $200 with one-time savings code CHRISTMAS2020.
End the guesswork of creating profitable content.
Add a blueprint and SYSTEMS to your arsenal that teach you exactly how.
200+ students are saying this course is amazing.
Here''s what one recent graduate, freelancer Elizabeth Dodd, just sent me:
In today''s world of DOUBLE the amount of search traffic, and more eyeballs than ever online --
Wouldn''t it be amazing to know the online content marketing efforts you do will be effective?
You can.
Save 25% till Wednesday with code "CHRISTMAS2020" -- this saves over $200 on my Content Strategy & Marketing Course.
Your code expires December 30, Wednesday, at 5 PM Central.
By the way...
If you''ve been eyeballing any of my Content HackerT Academy courses:
Your 25% savings code, CHRISTMAS2020, can be applied to any skill-building course.
My courses are (in the words of our graduate, Bruce Thede) "energizing, confidence-building, and the perfect fit for gaining a skill and service that I wanted to offer." ??
What if one of these courses in my Content HackerT Academy was all it took for you to REALLY know how to structure and create content that works -- not just keep guessing about the ''how'' any more?
Over 500 students have trusted my Content HackerT Academy courses. I update the curriculum and invite leading guest experts in continually for optimal results.
Don''t miss out.
See you on the flip side,
- Julia
Founder, Express Writers & Creator, Content HackerT
Hey Luke,
Santa''s still in town... ??
But Rudolph''s getting antsy, and Dasher is vexing Prancer... while Vixen steals food from Blitzen... ??
Santa''s fidgety reindeer are headed outta here.
Just two hours left:
25% on your seat to any of our Content HackerT Academy courses...
Is going POOF at 5 p.m. tonight.
Where will you be in the New Year?
You still have two hours to grab the tools you need for business-building knowledge at 25% off.
??
Get a one-time-only massive discount by applying the code "CHRISTMAS2020" on any of my Content HackerT Academy courses at checkout:
?Unlearn Essay Writing: Learn how to kick that bad habit of writing stuffy, paragraph-style content -- for good. Comes with my favorite writing templates, formulas, cheat sheets, and the best meditation music soundtracks I''ve found to boost your writing creativity. 3 modules, 25 easy-to-follow videos with on-screen text to help you retain every lesson. (Choose Level 2 and I''ll edit, critique, and work 1:1 with you on the content piece you write throughout the course.) Need to learn how to write epic online content? You NEED this course!
?The Expert SEO Content Writer: Learn how to write and format content that hits Google''s top 5 results. Guidance on every step. Don''t have your audience identified yet? That''s where we start in this powerful, short course. 3 modules, less than 25 videos, designed with on-screen text to help boost your retention. Tons of cheat sheets and templates that I''ve just updated! Need to learn how to hit the TOP of Google? This is your course, my friend.
?The Content Strategy & Marketing Course: Every video you ever needed (in six modules) that guide you through every step in building your very own content strategy from the ground up. You''ll know how to build advanced editorial calendars, set up smart content promotion strategies, predict and budget content, build and know your audience persona in and out, and much more. Students have said after completing the course that they had more clarity on content marketing than they received in four & eight years of college. Also designed with on-screen text to help boost your retention -- & over 300 pages of powerful workbook content!
Wondering if these courses are really what they seem?
Lisa, a marketing director, said this:
"Julia, your courses have helped me think of SEO writing in a different, more methodical way. You have helped me refine my strategy and purpose in content marketing."
Getting to witness my mentees'' mindset change -- and their chances of online success power up like a rocket, because of what they learned -- is why I teach.
When you finally have the right path...
The right skills...
The right tools...
The rest is pure MAGIC.
But...
...5 p.m. tonight...
Santa races away...
And my one-time 25% off code "CHRISTMAS2020" expires.
But right now, you can still save a whopping quarter of the price on any of my Content HackerT Academy courses. ??
See you in the New Year! ??
It''ll be a GREAT one!
Life is what you make it,
- Julia
Founder, Express Writers & Content HackerT
Luke,
The countdown to 2021 is now just THREE days away. ??
As we progress forward - where will you be in the New Year?
This year has heavily affected our norm.
In greater, further-reaching ways than we might even realize right now....
The GOOD thing I see emerging from all of this (as a content marketer, with a focus on building trust instead of just quick overnight sales streams),
Are mostly these two biggies:
Knowing these changes mean you have a greater opportunity than ever to reach your audience through a VALUE-first approach (content marketing)...
What if...
You could start your New Year and 2021 with the right tools? ??
Built from the skill sets you took the time to cultivate?
...Like the ones Kimberly Raya gained after taking my course (click to enable images):
(TL;DR -- Till tomorrow at 5 pm CT, save 25% off ANY of my Content HackerT Academy courses with code "CHRISTMAS2020".)
Over the last nine years, I''ve been a full-time entrepreneur doing content to build no less than FOUR brands from scratch... and it''s worked to sustain my businesses, profits, and bottom line growth.
I''m here sharing years of experience with you, packaged up into training courses you can go through in a matter of weeks...
So you can succeed, too.
You aren''t getting some corporate, gobbley-gook speak teacher...
You''re getting a content hacker.
Someone who has built multiple brands, sustained several businesses, with these self-taught skills.
My courses are, in the words of graduate & brand owner Gina Bernier, "some of the BEST I''ve seen."
And today only, you''ll have lifetime access to everything I give in BOTH courses.
This is the only time you''ll see 25% off for a while.
What if one purchase could be all that stands between you and knowing how to build content marketing that performs -- skills that will get you real conversions, and results?
My courses are in the words of graduate, Bruce Thede...
"Energizing, confidence-building, and the perfect fit for gaining a skill and service that I wanted to offer."
Are you in a place Bruce -- who now has a fully-functioning website, a done-for-you service that''s selling to clients, and a fine-tuned skill set -- was?
Well, you can get there by building REAL skills. ??
It can make all the difference.
Need to plan out your entire marketing -- the "content marketing" way, and pull in more leads, prospects and sales with consistently powerful trust-based content in 2021? Finally get clear on your bottom-line content strategy with my Content Strategy & Marketing Course. Use CHRISTMAS2020 to enroll in The Content Strategy & Marketing Course and save 25%.
Need to learn SEO writing that WORKS in Google in 2021? I teach that, in-depth, with powerful templates, actionable guides and in-depth tutorial videos in this course. Use CHRISTMAS2020 to enroll in The Expert SEO Content Writer Course and save 25%.
Need to learn how to write content for any platform, and shed your bad writing habits once and for all (you know, the ones causing you to get crickets on every post)? On-demand writing workshops and timed writing exercises will delight your writer''s soul. Use CHRISTMAS2020 to enroll in The Unlearn Essay Writing Course and save 25%.
CHRISTMAS2020, and 25% off, officially ends tomorrow.
Make 2021 successful by building the skills you need.
No more guessing games.
Make it a know game...
Like great chess ? players , who know their next move because they''ve studied the game.
You, too, can be that successful.
It''s all a game... And the best players win.
So, stock up on the knowledge you need to get there. ??
See you on the flip side,
- Julia
Founder, Express Writers & Creator, Content HackerT
Hi Luke,
To say "it's a holiday season like none other" is an understatement.
I'd explain why, but one word will suffice - (the) pandemic.
And, while the world stocked up on toilet paper, I was grateful to have sustained my daily dose of caffeine without a single downtrend in daily produced word count. (Bonus: I never stopped writing-I wrote a book over the pandemic, launching February 2021!)?
But more than that, we at Express Writers have so much more to be grateful for.
Number one being this was yet another year of fate telling me how right I was nine years ago, to pursue my passion for writing and build this amazing content creation team we have today.
I'm so grateful we invested in a strong foundation of content many years ago that continues to bring in new leads and new business.
However, we know that the investment never stops. We continue to invest in our content creation efforts - and did so despite the events of this year.
And, if there's one key takeaway from 2020, it's to take nothing for granted.
Yesterday, we sent you our Christmas poem on the Write Blog to start your holiday week off...
Today, here''s a YouTube video of yours truly narrating it.?
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...With a special guest appearance from the Christmas Grinch ?? -- my unpredictable six-year-old).
?Click here to watch.?
We''re so thankful you''re here, and a part of Express Writers.
Merry Christmas!
- Julia & Team
Express Writers
Hi Luke,
Content marketing never sleeps, nor dies.
It evolves - constantly. It thrives in adversity. And it transforms a crisis - like the 2020 pandemic - into an opportunity.
Maybe you've known about this opportunity already.
After all, content marketing is an industry that's growing in popularity by the day, and is about to be worth $412 billion.
Still, the pandemic allowed us to see just how true and powerful content marketing can be.
I mean, look at these quick stats.
Since the COVID-19 outbreak, people across all generations turned to the internet. During which:
Do you see the gold here?
There's no doubt that the global content consumption trends in 2020 have risen to unprecedented heights because of the pandemic. This means more eyeballs than ever, online! ??
So how can you use this to your advantage?
It''s all live via today''s latest Write Blog:
?4 New Year Content Marketing Resolutions That Will Explode Your Online Results?
To your success,
- Julia & Team
Express Writers
Hey Luke,
'Twas the week after Christmas.
And all through the halls. ??
You could still save 25% on your seat to any Content HackerT Academy courses.?
Santa's in town longer than anticipated . ??
But just till 5 pm tonight!
After that, I'm closing access to 25% off all my courses till much later in 2021. ?
Get a one-time-only massive discount by applying the code "CHRISTMAS2020" on any of my Content HackerT Academy courses at checkout:
?Unlearn Essay Writing: Learn how to kick that bad habit of writing stuffy, paragraph-style content -- for good. Comes with my favorite writing templates, formulas, cheat sheets, and the best meditation music soundtracks I''ve found to boost your writing creativity. 3 modules, 25 easy-to-follow videos with on-screen text to help you retain every lesson. (Choose Level 2 and I''ll edit, critique, and work 1:1 with you on the content piece you write throughout the course.) Need to learn to write epic content? This is your course!
?The Expert SEO Content Writer: Learn how to write and format content that hits Google''s top 5 results. Guidance on every step. Don''t have your audience identified yet? That''s where we start in this powerful, short course. 3 modules, less than 25 videos, designed with on-screen text to help boost your retention. Tons of cheat sheets and templates that I''ve just updated! Need to write content that hits the TOP of Google? This is your training course!
?The Content Strategy & Marketing Course: Every tutorial you need on content marketing --- 80+ bite-size videos in six modules that guide you through every step in building your very own content strategy from the ground up. You''ll know how to build advanced editorial calendars, set up smart content promotion strategies, predict and budget content, build and know your audience persona in and out, and much more. Clarity, finally on your content marketing.
Not sure these courses pack a real punch?
Scroll about halfway down on any of my course pages for some amazing stories from our graduates that will show you just how powerful my training is.
Stories like Kyle, who went from "generally knowing how content worked" to "being able to find the exact keywords his audience is using, and knowing exactly how to put together content that ranks."
Today, he's getting more qualified leads every day from putting ?The Content Strategy & Marketing Course into practice.
Stories like Monique, who saw her first highly-qualified lead book a call through my editing website after implementing the SEO content tips in ?The Expert SEO Content Writer.
Not only was the lead qualified, but when she got on the phone, the lead already recognized her as an expert in her field! Monique didn't need to "sell" him on my services - he was already sold after reading her content. Now, she tells everyone she knows about The Expert SEO Content Writer.
And then there's Elizabeth Dodd, Freelance Content Writer, who just completed ?The Content Strategy & Marketing Course over Thanksgiving.
She said: "Julia is amazing at feedback-she answers promptly and provides highly useful answers and examples. This course has been so informative, endlessly fascinating, and even fun-which is how I know I'm in the right industry. Thank you, Julia, for your tireless help and deeply comprehensive answers to my questions in the FB group-I've not experienced that from an instructor in a while! I'm ultimately grateful that you've provided this amazing journey, as it's kept me in a more positive place in a year of negativity and difficulty by giving me purpose, direction, and exercise for my brain."
In just a few hours, the code CHRISTMAS2020 expires - saving you a whopping quarter of the price on any of my Content HackerT Academy courses.?
Grab this Cinderella-carriage offer before it turns into a Christmas pumpkin!
Here's to an AMAZING 2021! ??
Life is what we make it. So, make it great.
See you on the flip side,
Julia
Founder, Express Writers & Content HackerT
Hi Luke,
Happy New Year! ??
WHAT A YEAR 2020 was.
Lots of downs...
But also, lots of interesting changes that will affect our digital landscape in a BIG way...
And the impact we can potentially have with our online brands.
For one, last year meant that people across all generations turned to the internet. In 2020:
The benefits of content are astronomical, given the increase of eyeballs now on the web because of the events of 2020.
If you''ve been thinking about content...
Now is the time.
It''s never been a better time to be online and show up through your content.
And that''s what we do.
Content.
9 years, 30,000+ projects in, we''re not stopping.
?Express Writers is here and ready to deliver on great content creation.
This January, save on content services you order in our custom ecommerce Content Shop. Use these codes:
januarysave will save you 5% off $50 or more
januarysave10 will save you an entire 10% off $1000 or more
Our differentiation factor lies in our handpicked, carefully vetted SEO-trained writers, who are continually mentored by our team. We value the quality of the content you receive from us, and prioritize that.
Our pricing is fair, contract-free (we never lock you in), and easy to choose from:
We have 90+ carefully handpicked, vetted writers in a variety of specialist industries and formats, including:
Here''s to an incredible 2021.
We''re so thankful for all of you, and the impact our team, clients, and brand has had in 2020.
It was a year of holding steady -- maybe not massive, next-level growth -- but I can''t tell you how thankful I am that we held steady. (Phew.)
We all hung in there together. Our team pulled through.
And our clients did, too.
Ready for 2021?
We are.
Let''s make it a wonderful year.
Cheers to you, ??
- Julia
Founder, Express Writers
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