Excerpts:
Culture
What's in a Culture?
As a small business, it might seem like building company culture
is something you'll do when you have enough employees to need it.
However, that's a recipe for losing some of your ground-floor
employees, which often are the ones who are best suited to help you reach the
next level in your business.
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Websites Versus Landing Pages
Websites Versus Landing Pages
Why is this important? Well, to be honest, your website is bad.
More specifically, its a bad place to send traffic you are collecting via your marketing efforts.
So, while you might have a great-looking and completely functional homepage, it simply is one of the worst places to drop a potential customer when they click on a link in your ads.
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Work Life Balance
Work life balance is not a luxury - it is a necessity and there are many strategies for achieving it. Chief among these is keeping your work in perspective - do this and you will be able to enjoy the highly coveted work life balance.
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To Hire or not to Hire.
Small business owners have a lot of things to do. And even the most hardcore owner still has to sleep once in a while. So, when the going gets tough, which is the best option: hire help or outsource the workload?
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