Dear Matthew
I'm writing to share with you an update on how we're addressing the COVID-19 situation at Dynata. This note will provide you with a view on our efforts to protect the health and safety of our employees, their families, our clients, and partners; the strength of our business and its operations; and how we plan to help our clients understand consumer insights and behavior during this unprecedented time.
HEALTH & SAFETY
First, our thoughts are with anyone who has been affected by Coronavirus, and especially to those who are sick. We wish them a speedy and full recovery. To that end, the health and safety of our employees, their families, our clients, and partners, is our most important priority. In order to limit COVID-19 transfer, we implemented global "social distancing" measures requesting all employees who can work from home to do so, effective since Friday, March 13. This practice had already been operational across portions of our APAC region for the past several weeks. Since we have an established and tested business continuity plan in place which facilitates employees working remotely and their ability to move production of projects to different geographies in real time, we are confident that we can continue to deliver your work uninterrupted, with the quality and integrity you expect, throughout this unusual period.
BUSINESS OPERATIONS AND PANEL PERFORMANCE
Currently, there has been no impact to our business operations or panel performance. We're maintaining the quality and timing of our work, even in heavily-affected areas, with the highest levels of performance. We've seen no reduction in panel participation, survey completes, or call center volume. Our professional services teams stand ready to deliver, whenever and from wherever they need to do so. In a world of uncertainty, we are confident that our safety measures, system integrity, and steadfast commitment to information security will allow us to maintain "business as usual" across the organization.
Now more than ever, we maintain our focus on unbiased research - delivering real, reliable opinions from consumers and business professionals. Many industries or categories will see variances in the behavior of their consumers or users during this time, so it is critically important to keep gathering data in order to understand these changes as we experience the crisis and its recovery. Continuous, consistent data collection will give companies and brands a clearer path forward, allowing them to emerge faster with a confident strategy for growth and success as the world's economies recover.
WHAT''S COMING?
With your input, we're co-creating and launching a special edition of the Dynata Global Trends Report, using our panels and specifically focusing on the hidden and longer-term impacts of COVID-19 on consumer trends in the US, Japan, Germany, India, UK, France, Italy, Canada, Spain, Australia, the Netherlands, Ireland, and Singapore. The report will deliver insights regarding consumer concerns and worries, behaviors they've changed or plan to change, opinions on the information provided and actions taken by media and governments, and how they would react if they were diagnosed with COVID-19.
In uncertain times, it is important for the insights industry to be a compass for brands and companies. We believe that this special edition of our Global Trends Report will deliver the insights you need to help make the best decisions as consumer trends evolve in response to these challenging times. We look forward to sharing the results of this survey with you early next week.
We''re here to support you throughout this difficult time, and are reminded that while socially distant, we must remain even more connected, and confident that we will emerge stronger, together.
We value your ideas and feedback, and welcome you to reach out to me at ceo@dynata.com.
Be safe and stay healthy - and thank you for your continued trust.
Very truly yours,
Gary S. Laben
Chief Executive Officer