Below is a sample of the emails you can expect to receive when signed up to Cooperate Platform.
|
|
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Hi Samuel, I hope you're well. I wrote an article on Reimagining the Job of Marketing Operations that I thought you'd find interesting.
The words 'reimagined' and 'transformed' get thrown around a lot today, especially in marketing circles, because we marketers love our superlatives and exclamation marks!
But after personally working with 100's of marketing teams, it's clear that the world we market to requires a once in a century fundamental shift on strategy and execution.
I talk about this more in the article. Feel free to respond to this email directly with any thoughts or questions.
Kind Regards,
JUSTIN CANNON CEO E justin@cooperateplatform.com W https://www.cooperateplatform.com
|
|
Hi Samuel, When you think about the organising principles for setting up your marketing operations, a critical thing to do is to try and identify the common jobs to be done, day in and day out by your team.
Then identify what's hard or painful about them so you can design your operations to remove as much friction as possible for you and your team.
I have worked with 100's of marketing teams with Cooperate and there are some unique jobs marketers need to do that cause friction that other business teams don't I will list the key ones here:
I hope this provides some value.
Kind Regards,
JUSTIN CANNON CEO E justin@cooperateplatform.com W https://www.cooperateplatform.com
|
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Hi Samuel, Having trouble focusing?
There's a concept called "context switching" - jumping between two unrelated tasks, or multitasking. When you're trying to do two or more things at once, your attention is being divided and it's impossible to focus properly on anything at all, especially when you're working across multiple apps or using different technology to complete different parts of your job.
This doesn't just mean working on two projects at once, it can be as simple as replying to an email mid-task or switching between tabs. According to computer scientist and psychologist Gerald Weinberg, when you're working on multiple tasks at once, you're reducing your productivity by a whopping 80 percent.
That's why it's important to limit your tool use as much as possible and the driving force behind our decision to create a tool that centralises all your marketing activities and teams in one place.
We offer free consultations on how best to set up your marketing in the platform, so please let me know if you'd like to take advantage of this? Or login to keep building on your account.
Kind regards,
Justin
JUSTIN CANNON CEO E justin@cooperateplatform.com W https://www.cooperateplatform.com
|
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Hi Samuel, What a crazy couple of months it's been.
Regardless of whether you're leading a marketing team, running marketing programs or creating marketing content, working remotely can be tough.
Prior to our current go-to market, Cooperate was talking to enterprise clients in a traditional sales process. We were in the room, listening to every marketing team's concerns, problems and needs, and how we could best solve them.
With our current situation, we've been talking to clients who are now faced with leading marketing teams in a remote setting. What are the common challenges we've heard?
The reality is, the way we were working before the pandemic was outdated and a potential driving force behind a much needed change to our current processes.
Kind regards,
Justin
JUSTIN CANNON CEO E justin@cooperateplatform.com W https://www.cooperateplatform.com
|
|
Hi Samuel,
MADDISON GALE Product Marketing and Customer Success Lead E maddison@cooperateplatform.com W https://www.cooperateplatform.com
|
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Hi Samuel, The workflow between the core marketing team and the creative team (design, creative, content creation) can be a tough one to nail.
Over the years, we've had many enterprise clients ask us to 'sell' the platform to their creative team. Which led us to spend time listening to their needs and problems.
What we found was three key challenges creative teams often face:
While a creative's ways of working are different to your standard marketer's and no one-tool will solve this. We were able to solve those three challenges and optimise Cooperate to keep both teams happy.
Let me know if you''d like to know more about how our clients run a successful creative workflow. Or login and invite your creative team and see what they think.
Kind regards,
Justin
JUSTIN CANNON CEO E justin@cooperateplatform.com W https://www.cooperateplatform.com
|
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Hi Samuel, As I have discussed in previous emails and articles I have a strong conviction through working with 100's of marketing teams that marketing is a unique type of work compared to general business teams.
What follows from this is that to enable your team to deal with those differences well, you need technology that specifically addresses them because you and your team are doing this work day in and day out.
In my experience marketing teams set themselves up in one of two ways:
The opportunity here is to streamline the clutter, remove the multiple apps and open browsers and bring your team together in such a way that creates more quality marketing that generates more revenue from the same resource investment with less pain.
See how we compare to Asana, Trello and Jira here.
Kind Regards,
JUSTIN CANNON CEO E justin@cooperateplatform.com W https://www.cooperateplatform.com
|
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Hi Samuel, One thing we need to do as marketers, more than any other role, is keep multiple stakeholders updated about the progress of campaigns and marketing strategies.
The C-Suite needs constant oversight of what is happening in marketing, what is 'live' in the market at the moment.
The issue here is that your live media schedule for your various products and services are often changing in dynamic ways.
As marketers we are often lacking in resources to start with and giving up 20% of your team''s time to prepare and share updates can be a massive productivity and morale drain.
So what can we do about it? I've answered this here as well as provided examples of how we enable this within the Cooperate Platform.
Kind Regards,
JUSTIN CANNON CEO E justin@cooperateplatform.com W https://www.cooperateplatform.com
|
|
Hi Samuel, Today I want to talk about the benefits of using Templates.
When it comes to activities like campaigns, events and launches, you should have a simple, repeatable process. There shouldn't be any guesswork when it comes to project processes because that's going to slow down your team's efficiency and speed up your team's frustrations.
The template should have all your processes stitched together so you can lift them out of the box when you start a new campaign or activity, rather than having to start from scratch and get your team re-focused every time.
Every campaign will then begin rolling out with just a few clicks so you can easily and quickly get work started and manage your team's workload across the life of the activity.
Not only is it a time saver, it's a forcing moment to reflect on how your team works together. It brings to light any broken processes and allows you to continuously optimise each time you use it.
That's why we offer Templates and allow users to create their own.
Feel free to reach out with any thoughts or questions, or login to see these in the platform.
Kind regards,
Justin
JUSTIN CANNON CEO E justin@cooperateplatform.com W https://www.cooperateplatform.com
|
|
Hi Samuel, You know better than I that as marketers we are often the busiest most strained teams in our business, there are so many balls in the air at once and tight deadlines. So reorganising your marketing operations is usually the last thing on your mind BUT at some point things get painful enough to address.
Marnie Davies from Westrac/Caterpillar explains her reason in this article and below::
"I could see as marketing that we needed to streamline and work smartly, not necessarily harder," Davey told CMO. "There was very little visibility, things were done in email or spreadsheets and we lacked a marketing operations tool. We worked from shared drives for asset management, and processes were complicated."
Feel free to reach out with any questions. Always happy to hear your thoughts.
Kind Regards,
JUSTIN CANNON CEO E justin@cooperateplatform.com W https://www.cooperateplatform.com
|
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Hi Samuel, I saw that you signed up for Cooperate recently. My job is to help you evaluate Cooperate to see whether it''s the right tool for your needs. Are you still considering using Cooperate to run a marketing campaign?
It would be great to spend a few minutes on the phone together to find out a bit more about what led you to search for a marketing template, and find out how we can help.
When''s a good time to chat over the next few days?
Best regards,
MADDISON GALE Product Marketing and Customer Success Lead E maddison@cooperateplatform.com W https://www.cooperateplatform.com
|
|
Hi Samuel,
Welcome to Cooperate! I'm here to ensure you have everything you need.
Kind regards,
Maddison
MADDISON GALE Product Marketing and Customer Success Lead E maddison@cooperateplatform.com W https://www.cooperateplatform.com
|
|
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
Hi Samuel, This is the third time you are hearing from me, but since there are so many other tools out there in the marketing space, I want to make myself available to help you determine if Jon is a good fit.
From my experience it helps to have a conversation with a product expert to point you in the right direction.
If you are not interested in speaking, just let me know please.
Thanks,
MADDISON GALE Product Marketing and Customer Success Lead E maddison@cooperateplatform.com W https://www.cooperateplatform.com
|
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
|
|||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Data Name | Data Type | Options |
|---|---|---|
| Company Name |  Text Box | |
| First name | Text Box | |
| Last name | Text Box | |
| Text Box |
Hi Samuel, here''s your weekly update!
Hi Samuel, here''s your weekly update!
Hi Samuel, here''s your weekly update!
Hi Samuel, here''s your weekly update!
Hi Samuel, here''s your weekly update!
Hi Samuel, here''s your weekly update!
Hi Samuel, here''s your weekly update!
Hi Samuel, here''s your weekly update!
Hi Samuel, here''s your weekly update!
Hi Samuel, here''s your weekly update!
Hi Samuel, here''s your weekly update!
Hi Samuel, here''s your weekly update!
Hi Samuel, here''s your weekly update!
Hi Samuel, here''s your weekly update!
Arts and Entertainment
Business and Industry
Computer and Electronics
Games
Health
Internet and Telecom
Shopping
Sports
Travel
More