OOH Views & Things - January 2020
In this issue...Clear Channel partners with Hammerson to expand our Malls Live network, a look back on 2019 in numbers, Billboard Live celebrates its 100th screen, an interview with Create Senior Project Manager Iona Joy, the fang-tastic Dracula billboard, and the usual Things We Like.
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Platform for Brands /
Clear Channel partners with Hammerson to expand its retail network
This month Clear Channel announced that it has partnered with Hammerson to take over the contract for a portfolio of 223 full motion digital advertising screens across Hammerson’s 12 flagship destinations in the UK, which include Bullring & Grand Central, Brent Cross, and Cabot Circus.
As of June 2020, Clear Channel will be offering new advertising opportunities across Hammerson malls as part of its Malls Live network, that will grow to almost 700 screens across 57 leading UK malls. The partnership will see Clear Channel become the biggest digital malls advertising operator in the UK with the most comprehensive national footprint.
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Interview /
Iona Joy - Creativity is taking risks
With everyone talking about the spook-tacular success of BBC One’s infamous Dracula billboard, this month we thought we’d take a behind-the-scenes look, and hear from one of the individuals responsible for its planning and success. As a Senior Project Manager in Clear Channel’s Create team, Iona’s role involves her organising the planning and installation of some of the most ambitious and creative advertising installations. She told us a bit about how the campaign came about, and her role within the Create team.
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Platform for Good /
Clear Channel's 2019 in Numbers
2019 was our biggest year ever! Over the course of twelve months, we’ve attended over 13,000 meetings, hosted a staggering 8.3 billion plays of content on our digital network, and racked up 1.7 million visits to our sites.
Our People Behind The Posters have certainly been busy; so as we speed forward into the New Year, we’re taking a step back and rounding up all the best numbers, stats, facts, and figures to highlight the impact the company has had since last January.
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Platform for Brands /
Raising the stakes in OOH –
BBC Dracula installation
This month everyone has been captivated by the fang-tastic (sorry) creative billboard installation promoting BBC One’s three-part vampire series Dracula.
Located on Brixton Road, the site featured a number of 3D wooden stakes, specifically placed in order to create a shadow of Dracula’s profile, as well as an emergency glass box with a replica stake “In Case Of Vampires”! You could count (sorry again) on our amazing Create team who successfully managed the installation of the project. The overall campaign was booked through Havas Media and Talon Outdoor.
The campaign went live on the 30th December ahead of the drama’s release on New Year’s Day and has received an incredible reception from the press and public alike. The BBC’s time-lapsed video of the poster has been viewed over 7 million times on social media.
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Platform for Good /
Clear Channel Christmas Charity Round-up
Over the past couple of months we have seen some incredible fundraising and volunteering efforts across our whole business, all in aid of our Christmas charity partner Homeless Link, and their member charities in London, Manchester, Woking, Newcastle, Bristol, and Birmingham.
From hosting Christmas quizzes, to carol singing, sorting out donations, participating in a sleep out, or helping in kitchens, our People Behind the Posters really got behind this worthwhile cause, volunteering over 100 hours in total and raising more than £5,000. We have also collected boxes of much needed items such as food, toiletries, or clothes to give directly to the charities’ clients, and donated media space to promote the charity’s StreetLink service.
Matt Harrison, Director at Homeless Link and StreetLink, said: "We were honoured to have been selected as Clear Channel’s Christmas charity partner for 2019. The StreetLink adverts look impressive and undoubtedly helped us to raise public awareness on a larger scale than usual, for what is a really important service. The local homelessness charities that benefited from the team’s fundraising efforts are hugely grateful for the support, which will aid them in their work to end homelessness for good in their communities".
Thanks to all of our teams around the UK for coming together in a true Clear Channel spirit to help make a difference to some of the most vulnerable people in our communities.
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Platform for Brands /
Billboard Live hits 100 screens
This month, Clear Channel celebrated the installation of our 100th Billboard Live screen, as we continue to expand our digital 48 sheet network across the UK.
The 100th screen was installed in Manchester, with new screens now in London, Glasgow, Liverpool, and Birmingham. Billboard Live is set to expand into additional towns and cities across the UK, such as Edinburgh, Wolverhampton, and Hull, in order to continue building a comprehensive national footprint. Clear Channel’s aim is to install 325 screens by the end of 2020.
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Things We Like /
Oatly "Nonsensical campaign"
Oatly, the oat-milk brand, has jumped on the Veganuary bandwagon with its biggest campaign to date.
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Things We Like /
Pangaia's puffer jackets filled with wildflowers rather than down
US clothing brand Pangaia has released a puffer coat, whose filling is made with flowers in a bid to offer a cruelty-free alternative to duck or goose down.
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Things We Like /
Pulp Culture’s collection of beer mats
Pulp Culture’s collection of beer mats are “a graphic designer and type nerd’s dream”.
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