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THE KLAVIYO NEWSLETTER

This Week in the Klaviyo Community

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Hello, Klaviyo community!

To emoji or not to emoji� that is the�email marketing question. ????
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Emojis can be a fun way to stand out in a sea of messages and create connections with customers. Research shows they can make messages easier to understand and using them in subject lines can even boost open rates.
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But there�s an art to using emojis in your email marketing program�they�re not for every brand. Wondering if you should give them a go? Here are some tips to help you decide. LEARN MORE
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Speaking of your email marketing program, if you want to make the most of it as an owned channel, automated email flows are a must.�
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These sequences can help you build relationships, educate customers, and sell products with a relevant message for every customer�all while doing so at scale.�
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This week, our friends at Metacake shared some tips on how to build trust with the names on your email list (and ultimately create brand fans) with automated email flows. READ THE ARTICLE
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An abandoned cart series is one example of an automated email flow. This week, I spoke with Jonathan Edwards, CEO of Nuzest�s Americas division, about�why he�s rethought the traditional message�brands often use with their abandoned cart emails and why Nuzest errs on the side of authenticity. READ THE STORY
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Finally, last week, Chris Newton rounded up some of the top ecommerce podcasts for 2020. (Missed it? Catch up here.) On that list: eCommerceFuel. Next week, we�ll be at eCommerceFuel Live! Will you be there? If so, swing by�we�d love to meet you! It�s sold-out, but you can get on the waitlist if you�d like.

Enjoy the weekend, all!

� Katie Tierney, Managing Editor

P.S. Know someone who�d like this newsletter? Share it with a friend so they can subscribe here!�

Coming Soon to a City Near You�Klaviyo Live!

Get hands-on product training and collaborate with fellow members of the Klaviyo community. See the tour stops and sign up to learn when your city�s registration will open.

GET NOTIFIED

� 2019 Klaviyo Inc. All rights reserved.
225 Franklin St., 10th floor, Boston, MA 02110

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THE KLAVIYO NEWSLETTER

This Week in the Klaviyo Community

�

Hello, Klaviyo community!

�Hey, I just met you� and this is crazy� but here�s my number� so text me, maybe?�
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Ok, that�s not how the song goes. But for some reason, that rendition's been stuck in my head all week�ever since SMS in Klaviyo became available to all customers!�
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Yep, that�s right� if you�ve been eagerly awaiting SMS since Jake Cohen debuted it at Klaviyo:BOS last fall, your wait is officially over. LEARN MORE

�As we were starting with this, people told us they�d only use SMS on Klaviyo if it�s a Klaviyo-level product. And that�s exactly what we created. With SMS in Klaviyo, you can get started with the click of a button.� - Jake Cohen, Klaviyo

As you get started with SMS, keep compliance in mind.�
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Recently, Chris Newton and Mike Greene shared some things you should about sending text messages to your customers. READ THE ARTICLE
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Wondering what else is new in Klaviyo?�
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This week, Ashley McDermott shared a look back at some of the new features we released in 2019 that you can use to own your brand�s growth in the year ahead. WATCH THE VIDEO
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On another note, the Klaviyo community has been growing tremendously. If�you�re new around here, let me be the first to welcome you to the Klaviyo community!�

I�m Katie, Klaviyo�s managing editor, and you can expect to see me in your inbox every Saturday. Promise, I�ll keep the place clean. :)

I�ll be bringing you all sorts of marketing strategies and ideas to help you grow your business. Expect to see a mix of:

• stories from brands like yours,
• strategies and tips to help you own your brand�s growth,
• data-backed insights about the latest in ecommerce marketing,
• news about Klaviyo�s product features and how to make the most of them,
• the scoop on events you might like (live and online),
• and much more.

Want to learn more about a particular topic? Hit that reply button and let me know what�s on your wishlist!�

Meantime, check out what�s happening in the community this week below. And again, I�m thrilled to welcome you to the Klaviyo community!

Enjoy the weekend, all!

� Katie Tierney, Managing Editor

P.S. Know someone who�d like this newsletter? Share it with a friend so they can subscribe here!�

Catch up on Episodes of Ready, Set, Grow

Go behind the scenes of some of the fastest-growing online brands to learn about the strategies they�re using to grow.

WATCH NOW

� 2019 Klaviyo Inc. All rights reserved.
225 Franklin St., 10th floor, Boston, MA 02110

You like us. You just don�t like-like us: unsubscribe

THE KLAVIYO NEWSLETTER

This Week in the Klaviyo Community

�

Hello, Klaviyo community!

Love will soon be in the air� are you ready to capture the dollars of shoppers searching for the perfect gift? Or for those who are simply in the mood to treat themselves?�
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This week, Alex McPeak makes her debut on the blog and offers five marketing ideas to help you make your customers fall in love with your brand this Valentine's Day (and all-year-round). GET THE IDEAS
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Taking things a step further, Geanna Flavetta created a Valentine�s Day marketing guide that includes a checklist of things you can do right now in Klaviyo to help you make the most of the first shopping holiday of 2020. GET THE GUIDE
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Speaking of brands shoppers love, I recently talked with Laurina Kennedy, digital marketing manager for the UK-based lifestyle and accessories brand Skinnydip London.�
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We talked about why the brand is putting a heavy emphasis on expanding its ecommerce business in 2020 and how it�s email marketing strategy is core to that effort. READ THE STORY
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Finally, we�re big fans of podcasts here at Klaviyo�they�re a great way to learn from experts and peers, and discover new ideas, strategies, and tips that�ll help you grow your business.�
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Chris Newton�s back this week with a crowdsourced list of some of our top picks for the best ecommerce podcasts for 2020. SEE THE LIST

Enjoy the weekend, all!

� Katie Tierney, Managing Editor

P.S. Know someone who�d like this newsletter? Share it with a friend so they can subscribe here!�

Klaviyo:LIVE is coming to a city near you!

Want to get hands-on product training and collaborate with the Klaviyo community? See the tour stops and sign up to learn when registration opens for�your city.

GET NOTIFIED

� 2019 Klaviyo Inc. All rights reserved.
225 Franklin St., 10th floor, Boston, MA 02110

You like us. You just don�t like-like us: unsubscribe

Live Webinar

Cyber Weekend 2020: What to Expect And
How to Prepare

About this webinar:

This year, ecommerce sales will?top $1.1 Trillion Dollars, with 2020 Cyber Weekend outperforming any year prior.?Everything is going to look and feel very different this year. The earlier you start preparing, the better.
?
What can DTC brands expect, and what should they do now to prepare for Cyber Weekend 2020? Klaviyo will be sharing insights from billions of ecommerce transactions captured by our platform as well as consumer and market research.
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Join us to hear this year''s Black Friday and Cyber Monday predictions, as well as preparation tactics to fully capitalise on the holiday weekend and beyond.

Register now to save your spot.

More resources to help you grow:

Hi David,

We''ll be interviewing the Co-Founder and Digital Marketing Manager?of Ireland athleisure clothing brand,?Gym + Coffee?on Tuesday afternoon. Join us and find out how they have pivoted their marketing strategy over the last few months and tripled revenue.?

After the talk, (if you''d like to)?join others from the community on the mat for a relaxing yoga class focused on breathing, meditation and poses for reducing stress.

Don''t miss this virtual event to find out how brands?are successfully scaling.

See you there.?

Date

Tuesday, July 7th

Time

4:00 pm - 5:00 pm BST
Can''t attend the live event? Register to receive the recording after.

You owe it to yourself to take an hour to hear from a growing brand, connect with like-minded ecommerce professionals?from the community, and learn something new.?

? 2020?Klaviyo Inc. All rights reserved.
225 Franklin St., 10th floor, Boston, MA 02110

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