ADMA Association for Data-driven Marketing and Advertising Registration and Sign Up Information | adma.com.au

Hello Alan,

Welcome to ADMA and the beginning of your journey with Australia�s most comprehensive marketing education program.

The ADMA Team

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Does your work have what it takes? The AC&E Awards entries are now open!

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NEWSLETTER
SEPTEMBER 2019

Hi Alan,

If you didn’t devour every page of the recent ACCC Digital Platform Inquiry final report, consider yourself forgiven. But there are a few things you should know about it because it might affect you or your business.

The most important parts of the report are its recommendations around data privacy, consent and consumer communications about data handling. If these recommendations come in to play, organisations will need to invest in additional compliance resources and make some changes in work practices and potentially in the technology that supports them.

Speaking of technology, you may be considering a change anyway, if you’re like most of your marketing peers. A recent Which-50 survey has revealed that most marketers are still frustrated with their martech integrations, as the holy grail of marketing remains out of reach.

What marketers ARE getting excited about these days is the industry’s only awards that celebrate strategy and creativity, the AC&Es. The judging is on its way and early bird tickets to the most epic awards night of the year are on sale now. We hope to see you there.

Strategy and creativity bolster AC&Es

The combined power of strategy and creativity is undeniable. Yet there’s only one award that celebrate these inseparables.

Read on »

Unpacking opportunity with Martech and Real-time Data Execution

What the ACCC Digital Platform Inquiry means for you

With a renewed focus on data and consumer privacy, the Commission’s recent inquiry could dramatically change how marketers can collect and use customer data.

Read on »

Changing Behaviour: New Technology creates New Habits

Maximise your Influencer marketing ROI

Don’t fall for the glitz and glam of influencer marketing. Find out how to avoid the pitfalls and get maximum results from your influencer programs.

Read on »

A Simple Guide to understanding Digital Experience Management

CMOs still frustrated by martech integrations

The holy grail of a single customer view and delivering the right message at the right time is still out of reach for most marketers.

Read on »

What's on at ADMA

24
OCT

AC&E Awards Gala Dinner: Early Bird Tickets end 27 September

The Star, Sydney

Join us at the AC&E Awards Gala Dinner on Thursday 24 October 2019 for an amazing evening to celebrate the best in Australian Marketing, Media & Advertising. Buy Tickets »

31
MARCH

ADMA Global Forum: Building a Brave New Future

2 days, ICC Sydney

Hear from top leaders and thinkers of today and dive into some of the most important questions of the decade at ADMA’s Global Forum. Buy Tickets »

Upcoming Courses

Upcoming Courses	LOCATION	Duration
Privacy and Marketing Compliance	SYD, MEL, & ONLINE	1 day
Content Marketing Strategy	PER, MEL, BRI & ONLINE	1 day
Analytics Certificate	ONLINE	Available for 6 months
Behavioural Economics Certificate	ONLINE	Available for 6 months
Digital Copywriting Essentials	MEL, SYD, & PER	1 day
Customer Journey Mapping	SYD & MEL	1 day
Social Media Marketing Essentials	SYD, MEL & ONLINE	1 day
Digital Marketing Essentials	MEL, BRI & SYD	2 days
Content Marketing Certificate	ONLINE	Available for 6 months
Digital Marketing Certificate	ONLINE	Available for 6 months

See all courses

AADL trading as ADMA. Level 6 50 Carrington Street, Sydney NSW 2000. ABN: 34 002 909 800. This email was sent to @. Click here if you prefer not to receive emails from ADMA Australia. © Copyright 2019 ADMA Australia. All Rights Reserved.

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AC&E Awards Finalists Announced

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	Hi Alan, After over 125 hours, countless lattes and a number of heated debates, our judges have made their decision: and we’re so excited to announce the amazing AC&E Awards finalists for 2019! Congratulations to all the finalists and all entrants - the incredibly high quality of entries made our judges’ job agonisingly hard this year.

See The Finalists


	We can’t wait to celebrate the strategic creativity of Australian brands and agencies (and announce the winners!) at our Gala Dinner on 24 October at The Star in Sydney. Early bird tickets are on sale until 27 September – so get in quick! Bring your team along and celebrate the incredible achievements of the industry.

Secure Your Table


	See you there! The ADMA Team

AADL trading as ADMA. Level 5 115 Pitt Street, Sydney NSW 2000. ABN: 34 002 909 800. This email was sent to @. Click here if you prefer not to receive emails from ADMA Australia. © Copyright 2019 ADMA Australia. All Rights Reserved.

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AC&E Awards Finalists Announced

IF YOU CANNOT VIEW THIS EMAIL, PLEASE CLICK TO VIEW AN ONLINE VERSION.


	Hi Alan, After over 125 hours, countless lattes and a number of heated debates, our judges have made their decision: and we’re so excited to announce the amazing AC&E Awards finalists for 2019! Congratulations to all the finalists and all entrants - the incredibly high quality of entries made our judges’ job agonisingly hard this year.

See The Finalists


	We can’t wait to celebrate the strategic creativity of Australian brands and agencies (and announce the winners!) at our Gala Dinner on 24 October at The Star in Sydney. Early bird tickets are on sale until 27 September – so get in quick! Bring your team along and celebrate the incredible achievements of the industry.

Secure Your Table


	See you there! The ADMA Team

AADL trading as ADMA. Level 5 115 Pitt Street, Sydney NSW 2000. ABN: 34 002 909 800. This email was sent to @. Click here if you prefer not to receive emails from ADMA Australia. © Copyright 2019 ADMA Australia. All Rights Reserved.

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It depends on what skills you can bring to the marketing table.

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Dear Alan

A skills shortage has been brewing in Australia for a decade now, but things are getting serious. The usual suspects, digital transformation and technology, are driving the gap between supply and demand, with digital skills remaining high on businesses wish lists.

Marketers with technical, analytical and soft skills, who know how to write and use key digital tools, can probably expect rockstar status in the industry.

So this month, we’re deep diving into digital: why foundations matter, what skills are in serious demand, why digital strategy is awesome and things to watch out for in this space.

Limited time offer:
Book any IQ course or certificate by 30 September and receive 50% off any online course of your choice. Use code IQSEP2019 by midnight 30 September*.

BOOK NOW

*Offer limited to first 100 orders. Your order must be paid in full in order to receive the discount. The discount will be provided via email on 15 October. Discount won’t apply if you change or cancel your order.

This month in IQ

Instructor Spotlight: Ben Kinnaird, Digital Marketing Essentials

Meet Ben. He’s into strategy and he knows a lot about it. He also teaches our Digital Marketing Essentials course, where you can soak up some of the knowledge.

Meet Ben

7 must-have digital skills for modern marketers

The marketing skills shortage is real people. And it’s growing! Check out the top 7 digital skills in high demand that will make you a marketing A-lister.

Upcoming Courses

Upcoming Courses	LOCATION	Duration
Digital Marketing Essentials	SYD, MEL & BRI	2 days
Copywriting Essentials	PER & ONLINE	1 day
Analytics Certificate	ONLINE	Available for 6 months
Content Marketing Certificate	ONLINE	Available for 6 months
Digital Copywriting Essentials	MEL, SYD & PER	1 day
Digital Marketing Certificate	ONLINE	Available for 6 months
Email Marketing Essentials	SYD, MEL & ONLINE	1 day
Social Media Marketing Essentials	MEL, SYD & ONLINE	1 day
SEO Fundamentals	MEL & SYD	1 day
Loyalty & Retention Marketing Strategy	SYD & MEL	1 day

SEE ALL COURSES

The Association for Data-driven Marketing & Advertising. Level 5 115 Pitt Street, Sydney NSW 2000. ABN: 34 002 909 800.

This email was sent to @. Click here if you prefer not to receive commercial emails from ADMA Australia. © Copyright 2019 ADMA Australia. All Rights Reserved.

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Dear Alan,

Today I get to share some exciting ADMA news with you.

Our data-driven industry associations – ADMA (Association for Data-Driven Marketing and Advertising), IAPA (Institute of Analytics Professionals of Australia), D+TC (Digital + Technology Collective) and DGA (Data Governance Australia) - have joined forces with ACS (Australian Computer Society).

ACS is the professional association for Australia's technology sector. They have more than 45,000 members who work in business, education, government and the community.

ADMA’s role is to support our members to meet today’s needs and build knowledge, know-how and understanding for the challenges of tomorrow. Data and technology are fundamental to the success of modern business that is also constantly evolving. As an association, we need to move and adapt, building greater resources and acquiring the very best intelligence to ensure our members are always up to date.

By joining ACS, we now have access to leading edge thinking and education in the IT sector and together, we will be able to leverage best practice and insights in technology, marketing, analytics, digital and governance to drive data-driven industries forward.

In the complex and sometimes cluttered industry association landscape, we now offer a one-stop-shop when it comes to digital innovation, technology and data-driven business. Over the coming months we look forward to identifying opportunities to deliver even more benefits to our members. It’s an exciting path we’re on but for now, it is business as usual, with our AC&E Awards and AMY Awards celebrations coming up in October and our education curriculum, ADMA IQ, continuing to build with new courses on offer every week.

We will also be Building a Brave New Future with Global Forum to be held from 31 March – 1 April 2020 and as part of our regulatory support, we are capturing industry sentiment and providing an industry perspective in the ongoing ACCC DPI inquiry.

I am pleased to confirm Andrea and the team will be transitioning across and I wanted to take the opportunity to thank her and the leadership team for the incredible work they have done towards making this a reality. We look forward to sharing more updates with you soon.

Regards,

Steve Brennen
Chairman

Association of Data-Driven Marketing & Advertising (ADMA)

p: +61 2 9277 5400

e: Steve.Brennen@adma.com.au

a: Level 5, 115 Pitt Street, Sydney, NSW, 2000

ADMA and its members respect your privacy, please respect ours. If you are not the intended recipient, please let us know and delete this email. Or you may unsubscribe from ADMA.

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Get the skills you need to remain competitive in our demanding industry

IF YOU CANNOT VIEW THIS EMAIL, PLEASE CLICK TO VIEW AN ONLINE VERSION.

Dear Alan

A skills shortage has been brewing in Australia for a decade now, but things are getting serious. The usual suspects, digital transformation and technology, are driving the gap between supply and demand, with digital skills remaining high on businesses wish lists.

Marketers with technical, analytical and soft skills, who know how to write and use key digital tools, can probably expect rockstar status in the industry.

So this month, we’re deep diving into digital: why foundations matter, what skills are in serious demand, why digital strategy is awesome and things to watch out for in this space.

Limited time offer:
Book any IQ course or certificate by 30 September with code IQSEP2019 and receive 50% off a second online course of your choice. Offer ends midnight 30 September*.

BOOK NOW

*Offer limited to first 100 orders. Your order must be paid in full in order to receive the discount. The discount will be provided via email on 15 October. Discount won’t apply if you change or cancel your order.

This month in IQ

Instructor Spotlight: Ben Kinnaird, Digital Marketing Essentials

Meet Ben. He’s into strategy and he knows a lot about it. He also teaches our Digital Marketing Essentials course, where you can soak up some of the knowledge.

Meet Ben

7 must-have digital skills for modern marketers

The marketing skills shortage is real people. And it’s growing! Check out the top 7 digital skills in high demand that will make you a marketing A-lister.

Upcoming Courses

Upcoming Courses	LOCATION	Duration
Digital Marketing Essentials	SYD, MEL & BRI	2 days
Copywriting Essentials	PER & ONLINE	1 day
Analytics Certificate	ONLINE	Available for 6 months
Content Marketing Certificate	ONLINE	Available for 6 months
Digital Copywriting Essentials	MEL, SYD & PER	1 day
Digital Marketing Certificate	ONLINE	Available for 6 months
Email Marketing Essentials	SYD, MEL & ONLINE	1 day
Social Media Marketing Essentials	MEL, SYD & ONLINE	1 day
SEO Fundamentals	MEL & SYD	1 day
Loyalty & Retention Marketing Strategy	SYD & MEL	1 day

SEE ALL COURSES

The Association for Data-driven Marketing & Advertising. Level 5 115 Pitt Street, Sydney NSW 2000. ABN: 34 002 909 800.

This email was sent to @. Click here if you prefer not to receive commercial emails from ADMA Australia. © Copyright 2019 ADMA Australia. All Rights Reserved.

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…and its effects on our industry. Have you felt it?

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NEWSLETTER
OCTOBER 2019

Hi Alan,

The marketing industry has felt the profound effect of significant technological changes over the past decade or so. In fact, we’re still feeling it.

The marketing function has evolved into a more holistic, all-encompassing beast, creating uncertainty around some roles, like the CMO.

Our new IQ curriculum including AC&E School has been developed to try to ease the skills gap that is still growing in Australia. We work had to help marketers pick up the latest in-demand skills fast, so they can be successful in their ever-growing roles.

Industry regulatory bodies, like the ACCC, are constantly reviewing data management practices – as new technologies make it easier to collect and use (or potentially misuse) consumer data - advocating transparency and simple language.

In this new marketing landscape, only constant change is for certain!

The CMO Debate

Coca-Cola, Johnson & Johnson and Uber all ditched their CMO roles recently, with many others following suit. So what’s driving the increasing debate about the CMO role? We spoke to the CMO Council to find out.

Platform experts filling skills gaps

Keeping up with the latest platforms is hard when you’re juggling an already heavy workload. But for creatives and planners, the AC&E School brings the platforms to you so you can upskill fast.

Read on »

ACCC’s to marketers: legal jargon not good enough

The ACCC’s report on its recent review of major Australian customer loyalty schemes has a clear message (among others): brands need to drop legal jargon and be clear about their policies.

Read on »

7 must-have digital skills for 2020

Marketers who stay ahead of the game and upskill will be better off, as the industry’s skills gap continues to grow. Here are 7 skills you’ll need to succeed in digital marketing in 2020.

Read on »

Forget “Set And Forget”, Instead Cultivate Fit-For-Purpose AI

AI is incredibly dynamic, and requires more than a “set and forget” approach says Gautam Aggarwal, Senior Vice President, Operations & Technology, Asia Pacific, Mastercard.

What's on at ADMA

24
OCT

AC&E Awards Gala Dinner

The Star, Sydney

Join us at the AC&E Awards Gala Dinner on Thursday 24 October 2019 for an amazing evening to celebrate the best in Australian Marketing, Media & Advertising. Buy Tickets »

31
MARCH

ADMA Global Forum: Building a Brave New Future

2 days, ICC Sydney

Hear from top leaders and thinkers of today and dive into some of the most important questions of the decade at ADMA’s Global Forum. Buy Tickets »

30
OCT

IAPA: Advancing Analytics

ICC, Sydney

Our sister-association, IAPA, is hosting its National Conference, 'Advancing Analytics' in Sydney. Hear from global and local experts on how they are making analytics matter to their decision makers, organisation and audience. Learn More »

Upcoming Courses

Upcoming Courses	LOCATION	Duration
Content Marketing Strategy	PER, MEL, BRI & ONLINE	1 day
Analytics Certificate	ONLINE	Available for 6 months
Behavioural Economics Certificate	ONLINE	Available for 6 months
Digital Copywriting Essentials	MEL & PER	1 day
Customer Journey Mapping	SYD & MEL	1 day
Social Media Marketing Essentials	SYD, MEL & ONLINE	1 day
Digital Marketing Essentials	BRI & SYD	2 days
Content Marketing Certificate	ONLINE	Available for 6 months
Digital Marketing Certificate	ONLINE	Available for 6 months
Email Marketing Essentials	SYD, MEL & ONLINE	1 day
Digital Marketing Strategy	SYD & MEL	2 days

See all courses

ACS trading as ADMA. Level 5 115 Pitt Street, Sydney NSW 2000. ABN: 53 156 305 487. This email was sent to @. Click here if you prefer not to receive emails from ADMA Australia. © Copyright 2019 ADMA Australia. All Rights Reserved.

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Attend the biggest Gala Dinner of the year.

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	Hi Alan Seats are limited and time is running out to buy tickets for the upcoming AC&E Awards Gala Dinner. The Gala Dinner is on the 24 October in The Star, Sydney and it plans to be the greatest event of the year (we're serious!); that includes an outstanding MC, great entertainment throughout the evening, an amazing band and some more surprises on the night. Tables are selling fast and registrations will close at midnight next Wednesday 16 October, so please make sure you book and confirm your delegates early to secure your seats and any important dietary requirements for our chefs to consider. Event details: Date: Thursday 24 October 2019 Time: 6:00pm Venue: The Star Address: 80 Pyrmont Street, Pyrmont NSW 2009, Sydney Dress code: Black tie Remember, ticket sales will close at midnight on 16 October. See you there!

Book Your Table Now

Gala Dinner Ticket Prices*

*Ticket sales end 16 October

ADMA Member:

Early bird table of 10: $2,943. Code TABLEOFTEN
Early bird individual ticket: $327

Non-Member:

Early bird table of 10: $3,465. Code TABLEOFTEN
Early bird individual ticket: $385

Group Offer:

Buy 15+ tickets and save 15%. Code 15PLUS

Thank You To Our Sponsors

Association for Data-Driven Marketing and Advertising (ADMA). Level 27, Tower 1/100 Barangaroo Avenue, Sydney NSW 2000. ABN: 53 156 305 487. This email was sent to @. Click here if you prefer not to receive emails from ADMA Australia. © Copyright 2019 ADMA Australia. All Rights Reserved.

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the Association for Data-Driven Marketing & Advertising.

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Unleash your marketing potential in 2020 and beyond with our planning toolkit!

Gartner Magic Quadrant for CRM Lead Management

See why Adobe (Marketo) was named a Leader for its completeness of vision and ability to execute — for the eighth consecutive year!*

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Marketing in ANZ 2025

Marketo, Which-50 and ADMA joined forces to create Marketing 2025 - a unique view of the future of marketing in Australia and New Zealand.

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Definitive Guide to Pipeline Marketing

Learn thought-provoking and actionable takeaways that high-performing B2B companies use to drive revenue and accelerate growth.

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Marketing Experiments Ebook

Download the marketing experiments in an age of accountability ebook to learn about experimentation basics and how-to's.

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Have questions? Contact the Marketo team here.

Team Marketo ANZ
Marketo, an Adobe Company

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…and its effects on our industry. Have you felt it?

If you cannot see this email, please click to view it online

NEWSLETTER
OCTOBER 2019

Hi Alan,

The marketing industry has felt the profound effect of significant technological changes over the past decade or so. In fact, we’re still feeling it.

The marketing function has evolved into a more holistic, all-encompassing beast, creating uncertainty around some roles, like the CMO.

Our new IQ curriculum including AC&E School has been developed to try to ease the skills gap that is still growing in Australia. We work had to help marketers pick up the latest in-demand skills fast, so they can be successful in their ever-growing roles.

Industry regulatory bodies, like the ACCC, are constantly reviewing data management practices – as new technologies make it easier to collect and use (or potentially misuse) consumer data - advocating transparency and simple language.

In this new marketing landscape, only constant change is for certain!

The CMO Debate

Coca-Cola, Johnson & Johnson and Uber all ditched their CMO roles recently, with many others following suit. So what’s driving the increasing debate about the CMO role? We spoke to the CMO Council to find out.

Platform experts filling skills gaps

Keeping up with the latest platforms is hard when you’re juggling an already heavy workload. But for creatives and planners, the AC&E School brings the platforms to you so you can upskill fast.

Read on »

ACCC’s to marketers: legal jargon not good enough

The ACCC’s report on its recent review of major Australian customer loyalty schemes has a clear message (among others): brands need to drop legal jargon and be clear about their policies.

Read on »

7 must-have digital skills for 2020

Marketers who stay ahead of the game and upskill will be better off, as the industry’s skills gap continues to grow. Here are 7 skills you’ll need to succeed in digital marketing in 2020.

Read on »

Forget “Set And Forget”, Instead Cultivate Fit-For-Purpose AI

AI is incredibly dynamic, and requires more than a “set and forget” approach says Gautam Aggarwal, Senior Vice President, Operations & Technology, Asia Pacific, Mastercard.

What's on at ADMA

24
OCT

AC&E Awards Gala Dinner

The Star, Sydney

Join us at the AC&E Awards Gala Dinner on Thursday 24 October 2019 for an amazing evening to celebrate the best in Australian Marketing, Media & Advertising. Buy Tickets »

31
MARCH

ADMA Global Forum: Building a Brave New Future

2 days, ICC Sydney

Hear from top leaders and thinkers of today and dive into some of the most important questions of the decade at ADMA’s Global Forum. Buy Tickets »

30
OCT

IAPA: Advancing Analytics

ICC, Sydney

Our sister-association, IAPA, is hosting its National Conference, 'Advancing Analytics' in Sydney. Hear from global and local experts on how they are making analytics matter to their decision makers, organisation and audience. Learn More »

Upcoming Courses

Upcoming Courses	LOCATION	Duration
Content Marketing Strategy	PER, MEL, BRI & ONLINE	1 day
Analytics Certificate	ONLINE	Available for 6 months
Behavioural Economics Certificate	ONLINE	Available for 6 months
Digital Copywriting Essentials	MEL & PER	1 day
Customer Journey Mapping	SYD & MEL	1 day
Social Media Marketing Essentials	SYD, MEL & ONLINE	1 day
Digital Marketing Essentials	BRI & SYD	2 days
Content Marketing Certificate	ONLINE	Available for 6 months
Digital Marketing Certificate	ONLINE	Available for 6 months
Email Marketing Essentials	SYD, MEL & ONLINE	1 day
Digital Marketing Strategy	SYD & MEL	2 days

See all courses

ACS trading as ADMA. Level 5 115 Pitt Street, Sydney NSW 2000. ABN: 53 156 305 487. This email was sent to @. Click here if you prefer not to receive emails from ADMA Australia. © Copyright 2019 ADMA Australia. All Rights Reserved.

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Tickets are limited, be quick and book yours today

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	Hi Alan Hurry and book your Gala Dinner tickets before registrations close on Wednesday 16 October! The AC&E Awards are one of the most celebrated Awards in the Australian marketing, media and advertising industry and recognise the amazing work that demonstrates the balance between creative and effectiveness. The Gala Dinner event is coming up on the 24 October in Sydney and we would love for you to join us there for a night of celebration, live music, fine food, great entertainment and much more! This will be a great opportunity to network and share a laugh with some of the biggest names in the industry, all while enjoying some amazing food and drinks. Event details: Date: Thursday 24 October 2019 Time: 6:00pm Venue: The Star Address: 80 Pyrmont Street, Pyrmont NSW 2009, Sydney Dress code: Black tie Remember, registrations close at midnight on 16 October 2019. We look forward to seeing you there!

Book Now

Gala Dinner Ticket Prices*

*Ticket sales close Wednesday 16 October

ADMA Member:

Table of 10: $2,943. Code TABLEOFTEN
Individual ticket: $327

Non-Member:

Table of 10: $3,465. Code TABLEOFTEN
Individual ticket: $385

Group Offer:

Buy 15+ tickets and save 15%. Code 15PLUS

Thank You To Our Partners

ACS trading as ADMA. Level 27, Tower One, 100 Barangaroo Avenue, Sydney, NSW, 2000. ABN: 53 156 305 487. This email was sent to @. Click here if you prefer not to receive emails from ADMA Australia. © Copyright 2019 ADMA Australia. All Rights Reserved.

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Get the skills you need to remain competitive in our demanding industry

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Dear Alan

Marketers are responsible for more aspects of the business than ever before. As long-time champions of the customer, it’s only natural that they (you) have now become the drivers of customer-centric business transformations as well.

So this month we bring you tips on how to build truly customer-centric organisations and how to make such practices work for you as a marketer. As understanding your customers is vital, we also show you how journey mapping can help you form a better view of them.

We also introduce you to the charming Jane Nicholls, who teaches our Copywriting for Content Marketing course. Jane shares some of her key tips on how write for your customers, not your brand!

This month in IQ

Instructor Spotlight: Jane Nicholls, freelance journalist and writer

Jane Nicholls has travelled the world in search of stories for publications like Time Inc and Australian. Recently back from a Zambian safari and a trip to France, we picker her brain for some tips on writing for brands.

Meet Jane

9 tips for building customer-centric organisations

Because you don’t have enough to do as a marketer, you are now also in charge of driving customer centric business transformation. Here are nine tips to get you going.

Show me

How to make customer-centric practices work

Customer-centric marketing can be hard, especially when you’re facing barriers like culture, silos and lack of systems. But there are things you can do to overcome them.

How journey mapping helps you understand customers

Customers... does anyone really understand them? Well, yes. And mapping their journey will help you too. Here’s how.

Upcoming Courses

Upcoming Courses	LOCATION	Duration
Copywriting for Content Marketing	BRI	1 day
Social Media Marketing Essentials	SYD, MEL & ONLINE	1 day
Analytics Certificate	ONLINE	Available for 6 months
Copywiritng Advanced	SYD	1 day
Digital Copywriting Essentials	MEL	1 day
Digital Marketing Certificate	ONLINE	Available for 6 months
Digital Marketing Essentials	SYD & BRI	2 days
Digital Marketing Strategy	MEL, SYD	2` days
SEO Fundamentals	MEL & SYD	1 day
Retention Marketing Strategy	MEL	1 day

SEE ALL COURSES

	My Account \| Sydney Courses \| Melbourne Courses \| Brisbane Courses \| Perth Courses \| Online Courses \| IQ FAQs

ACS trading as ADMA IQ. Level 27, Tower One, 100 Barangaroo Avenue, Sydney, NSW, 2000. ABN: 53 156 305 487. This email was sent to @. Click here if you prefer not to receive emails from ADMA IQ Australia. © Copyright 2019 ADMA IQ Australia. All Rights Reserved.

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Hi Alan,

ADMA’s Global Forum is back for 2020 with a stellar line-up of global and local brands to explore the most important topic of our decade: the future.

In a complex and uncertain world, how can we inspire and equip marketers to drive growth and plan for future consumers? How can we change old mindsets to take more risks and be more inclusive? How do we start building for the new future?

Designed for senior marketing leaders, Global Forum 2020 will put you among the leaders and thinkers who help uncover ways of building a brave new future together and will deliver inspirational perspectives and practical applications to future-proofing your business and your career.

Make sure to book your ticket by 15 November to save with the early bird rates!

VIEW PROGRAM

SAVE MY SEAT

Featuring Leading Brands

Fred Neil

Head of Consumer Marketing (IND)

Neil Gardner

Chief Customer Officer (HK)

Cassandra Goodman

Facilitator and Executive Coach (AUS)

Warren Mackay-Smith

Global Director People Relationship Marketing (UK)

Dan Ferguson

Chief Marketing Officer (AUS)

Jodie Fox

Co-founder and Creative Director (AUS)

Marisol Simard

President & Founder (AUS)

Alex Christou

Managing Director (AUS)

Early Bird Ticket Prices*

ADMA Member

Event + On-Demand: $1,268
Event only: $976
On-Demand only: $585

Group Discounts:*

4 tickets for the price of 3: $3,805
10 tickets for the price of 7: $8,879

Non-Member

Event + On-Demand: $1,586
Event only: $1,220
On-Demand only: $732

Group Discounts:*

4 tickets for the price of 3: $4,757
10 tickets for the price of 7: $11,099

*Early bird rates end 15 November. Group discounts include on-demand access.

In 2018 we brought you

ACS trading as ADMA. Level 27, Tower One, 100 Barangaroo Avenue, Sydney, NSW, 2000. ABN: 53 156 305 487. This email was sent to @. Click here if you prefer not to receive emails from ADMA Australia. © Copyright 2019 ADMA Australia. All Rights Reserved.

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Congratulations to the most creative and effective work, campaigns and individuals of 2019!

This year’s entries were brave, data-driven and made fantastic use of technology, showcasing impressive creative execution – all combined to deliver creative, effective and remarkable results.

Our Pinnacle Award winners, were incredibly innovative and showed exceptional creativity, effectiveness and courage:

Best Use of Data Award
Boxing Day Pre Sale | BMW Dentsu | Latitude Financial

Innovation Award
The greatest loyalty program no one knew they were a part of | Ogilvy | KFC

Courageous Client Award
ALDI Australia Santa Crashes Christmas | BMF | ALDI Australia

Creativity & Effectiveness Campaign of the year
The greatest loyalty program no one knew they were a part of | Ogilvy | KFC

All of our award winners made exceptional contributions to our marketing, media and advertising industries.

This year’s 30Below Awards winners showed superb thinking, skills and execution, promising to become the future pioneers of our industry. Our huge congratulations go out to:

Belle Tayler – Young Marketer of the year
Simon Thuijs – Young Strategist of the year
James Dall – Young Creative of the year

Well done to all the finalists and entrants – we can’t wait to see next year’s work!

See the 2019 Winners

Thank You to Our Partners

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Hi Alan,

Don't miss your opportunity to save even more with early bird prices!

ADMA’s Global Forum is back for 2020 with a stellar line-up of global and local brands to explore the most important topic of our decade: the future.

Global Forum will put you among the leaders and thinkers who help uncover ways of building a brave new future together and will deliver inspirational perspectives and practical applications to future-proofing your business and your career.

Make sure to book your ticket by 15 November to save with the early bird rates!

VIEW THE PROGRAM

BOOK TICKETS

Early Bird Ticket Prices

ADMA Member

Event + On-Demand: $1,268
Event only: $976
On-Demand only: $585

Group Discounts:

4 tickets for the price of 3: $3,805
10 tickets for the price of 7: $8,879

Non-Member

Event + On-Demand: $1,586
Event only: $1,220
On-Demand only: $732

Group Discounts:

4 tickets for the price of 3: $4,757
10 tickets for the price of 7: $11,099

BOOK NOW

Thank You To Our Sponsors

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Photos are now available from the 2019 Gala Dinner

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	Hi Alan, On 24 October we celebrated the AC&E Awards at an amazing Gala Dinner event held at The Star, in Sydney. It was an unforgettable night, we were welcomed by a living red carpet violinist, enjoyed a fantastic singer perched on the moon, and were amazed by some acrobatic silks while eating an exquisite dinner. After the winners were all announced, we finished with Lisa Hunt and Forever Soul dancing and singing the night away! But it doesn’t end here, we have now made available some of the AC&E Award winners case studies in our website, plus you can also check the event’s photos in the galleries posted in the ADMA website, Facebook and Instagram pages. And in response to your requests, we have also enabled registrations so you can be the first to know when entries for the 2020 awards are open for submissions! See the case studies Check the Gallery Register for 2020 We have uploaded the photos from the Gala Dinner to our ADMA website. But more photos were also be uploaded to our ADMA Facebook and Instagram pages. So, lets be Facebook friends @adma.com.au and make sure you also follow us on Instagram @adma_au

View Photos

Read Case Studies

AC&E Awards Winners Case Studies

Best use of PR or Content

With research showing that 84% of Australia’s LGBTIQ+ community still feel unsafe to be themselves in many regions of Australia, how could ANZ extend its sponsorship message of diversity and inclusion beyond Sydney? TBWA focused on 'the more to be done'.

Find out more »

Young Creative of the Year

James Dall filmed and edited the TVCs for independent federal candidate Zali Steggall who defeated incumbent ex-Prime Minister Tony Abbott in the biggest swing in the seat in history. Supporting a female candidate with a platform for real action on climate change.

Find out more »

Best Data Strategy

Deakin wanted to bring their yearly campaign in line with a global best-practice data-driven operating model that uses data to segment prospective students and target them with highly relevant, personalised experiences across the web and on deakin.edu.au.

Find out more »

Best Not-For-Profit Campaign

Bowel Cancer Australia leads the charge in fighting this disease. To aid in the fight, they briefed BMW Dentsu to develop a campaign for 2018’s Bowel Cancer Awareness Month.

Find out more »

Winners Case Studies

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Hi Alan,

Don't miss your opportunity to save with the early bird prices, that’s just $1,268 for individual tickets or $3,805 for 4 tickets for ADMA members; or just $1,586 for individual tickets or $4,757 for 4 tickets for non-members!

ADMA’s Global Forum 2020 will be our best ever, with a stellar line-up of global and local brands to explore the most important topic of our decade: the future.

Global Forum will put you among the leaders and thinkers who help uncover ways of building a brave new future together and will deliver inspirational perspectives and practical applications to future-proofing your business and your career.

Make sure to book your tickets by 15 November to save with the early bird rates and keep an eye on your emails as more event announcements are coming soon!

VIEW THE PROGRAM

BOOK TICKETS

Early Bird Ticket Prices

ADMA Member

Event + On-Demand: $1,268
Event only: $976
On-Demand only: $585

Group Discounts:

4 tickets for the price of 3: $3,805
10 tickets for the price of 7: $8,879

Non-Member

Event + On-Demand: $1,586
Event only: $1,220
On-Demand only: $732

Group Discounts:

4 tickets for the price of 3: $4,757
10 tickets for the price of 7: $11,099

BOOK NOW

Thank You To Our Event Partners

This email was sent to @. Click here if you prefer not to receive emails from ADMA Australia.

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Hi Alan,

EARLY BIRD OFFER ENDS TOMORROW!

ADMA’s Global Forum is back for 2020 with a stellar line-up of global and local brands to explore the most important topic of our decade: the future.

Global Forum will put you among the leaders and thinkers who help uncover ways of building a brave new future together and will deliver inspirational perspectives and practical applications to future-proofing your business and your career.

Make sure to book your ticket by midnight tomorrow 15 November to save with the early bird rates!

BOOK TICKETS

Thank You To Our Event Partners

This email was sent to @. Click here if you prefer not to receive emails from ADMA Australia.

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Global Forum 2020 will bring together a line up of global and local speakers to discuss the most important topic of the decade: the future.e

If you cannot see this email, please click to view it online

Hello Alan,

We’re writing to let you know that Early Bird rates have been extended for once only and now end at midnight on Friday 29 November 2019, Plus we don’t want you to miss out and have prepare an exclusive interstate offer for you:

Take 20% off your Global Forum tickets with your exclusive code GF20TRAVEL (not available with any other offer). Make sure you book before the early bird offer ends on 29 November to maximise your savings.

With a stellar line-up of global and local speakers from leading brands, ADMA Global Forum 2020 will explore the most important topic of our decade: the future.

Over two action-packed days, leading minds from around the globe will deliver new perspectives on trends across leadership, technology and politics that are driving high expectations and demanding more from governments, communities and brands.

Every ADMA Global Forum 2020 session has been specifically designed to ensure you and your team will take away actionable strategies and how to drive growth in a complex and unpredictable world.

We look forward to seeing you there!

The ADMA Team

Learn More

Book Now

Early Bird Ticket Prices*

ADMA Member

Event + On-Demand: $1,268
Event only: $976
On-Demand only: $585

Group Discounts:*

4 tickets for the price of 3: $3,805
10 tickets for the price of 7: $8,879

Non-Member

Event + On-Demand: $1,586
Event only: $1,220
On-Demand only: $732

Group Discounts:*

4 tickets for the price of 3: $4,757
10 tickets for the price of 7: $11,099

Remember to use your exclusive code GF20TRAVEL at checkout to save 20% off your tickets (not available with other offers)

Group discounts include on-demand access. Not available with other offers.

Thank You To Our Event Partners

ACS trading as ADMA. Level 27, Tower One, 100 Barangaroo Avenue, Sydney, NSW, 2000. ABN: 53 156 305 487. This email was sent to @. Click here if you prefer not to receive emails from ADMA. © Copyright 2019 ADMA. All Rights Reserved.

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NEWSLETTER
NOVEMBER 2019

Hi Alan,

In this issue we are introducing the new ADMA podcast series, ADMA Brave Marketing. Listen to our first episode to learn why so many brands miss their disruptive moment and how companies need to change.

For all the disruption of marketing, a core challenge remains the same - to tell great stories and influence consumer behaviour. To that end, Ogilvy’s Dane Smith describes the thinking behind the successful “The greatest loyalty program no one knew they were a part of” campaign for KFC which won the major Creativity & Effectiveness Pinnacle Award at the AC&E awards last month.

And finally, we reveal the world’s most valuable brands, based on the latest Interbrand rankings.

The ADMA Brave Marketing Podcast series

This month sees the launch of the ADMA Brave Marketing Podcast series, an ongoing conversation designed specifically for marketers. The first episode explores why so many brands miss their disruptive moment, and how consumers are driving change.

Find out more »

AC&E Creativity & Effectiveness Campaign of the Year

Ogilvy’s Behavioural Strategist & Regional Consulting Partner, Dane Smith explains the thinking that underpinned the successful “The greatest loyalty program no one knew they were a part of” campaign for KFC.

Find out more »

Amazon Races Up Interbrand's List Of Most Valuable Brands

Big consumer tech companies continue to dominate Interbrand’s list of the world’s most valuable brands in 2019, while B2B software vendors like Adobe, Salesforce and Microsoft are some of the fastest growing brands globally.

Find out more »

What's on at ADMA

31
MAR

Global Forum 2020: Building a Brave New Future

Early Bird Rates extended, now end 29 November

Explore global, economic and societal shifts taking place and their impact on brands and marketers. Discover the skills you and your team will need to succeed in the future and how to drive growth in a complex and unpredictable world. Buy Tickets now »

Upcoming Courses

Upcoming Courses	LOCATION	Duration
Content Marketing Strategy	SYD, MEL & BRI	1 day
Copywriting Advanced	SYD & MEL	1 day
Customer Journey Mapping	SYD, MEL & BRI	1 day
Digital Marketing Certificate	SYD, PER, MEL & BRI	5 days or 11 evenings
Digital Marketing Essentials	SYD, PER, MEL & BRI	2 days
Digital Marketing Strategy	SYD, PER, MEL & BRI	2 days
Email Marketing Essentials	SYD, MEL & ONLINE	1 day
Social Media Marketing Essentials	SYD, MEL & ONLINE	1 day
SEO Fundamentals	SYD & MEL	1 day
Retention Marketing Strategy	SYD & MEL	2 days

See all Courses

Important announcement: From 18 November 2019 all course enrolments will close 72 hours prior to course start date. Make sure you book early to secure your place.

ACS trading as ADMA. Level 27, Tower One, 100 Barangaroo Avenue, Sydney, NSW, 2000. ABN: 53 156 305 487. This email was sent to @. Click here if you prefer not to receive emails from ADMA. © Copyright 2019 ADMA. All Rights Reserved.

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We won't tell anyone, promise...

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Dear Alan

How often do you buy the same brand more than twice? And do you know what brand of shower cleaner or paper towels you buy?

With only a fifth of Australians loyal to brands and many of us blissfully unaware of the brands we buy, loyalty and customer retention have become incredibly difficult to achieve for marketers.

Most brands have developed a loyalty rewards scheme, but many of these have fallen short on the promises they were set to deliver. Customers want more than transactional, points-based schemes – they crave unique experience and personal connections.

So this month, we share some handy tips on improving your retention, dive into the making of a successful retention strategy, explore the ACCC’s recent recommendations on loyalty schemes and introduce Simone Blakers who has a world of insight on customer experience.

This month in IQ

Instructor Spotlight: Simone Blakers, Customer Experience Consultant

Having worked for and managed some of the world’s best agencies, Simone Blakers brings her unique insights on customer experience to IQ’s Retention Marketing Strategy course.

Meet Simone

5 ways to seriously improve your loyalty game

Over half of businesses are not happy with their current loyalty programs. If yours lacks stickiness, check out these 5 ways to improve your approach.

Tell me more

ACCC recommends great scrutiny of loyalty schemes

Loyalty programs collect a large volume of data about customers. With a lot of consumers unaware of the extent of this, the ACCC has made four recommendations for the industry.

Enough points, experience matters more

Customer retention and loyalty have never been more important or harder to attain. But are transactional, point-base loyalty programs enough to earn customers’ devotions? Spoiler alert: the answer is no.

Upcoming Courses

Upcoming Courses	LOCATION	Duration
Content Marketing Strategy	SYD, MEL & BRI	1 day
Copywriting Advanced	SYD & MEL	1 day
Customer Journey Mapping	SYD, MEL & BRI	1 day
Digital Marketing Certificate	SYD, PER, MEL & BRI	5 days or 11 evenings
Digital Marketing Essentials	SYD, PER, MEL & BRI	2 days
Digital Marketing Strategy	SYD, PER, MEL & BRI	2 days
Email Marketing Essentials	SYD, MEL & ONLINE	1 day
Social Media Marketing Essentials	SYD, MEL & ONLINE	1 day
SEO Fundamentals	SYD & MEL	1 day
Retention Marketing Strategy	SYD & MEL	2 days

Important announcement: From 18 November 2019 all course enrolments will close 72 hours prior to course start date. Make sure you book early to secure your place.

SEE ALL COURSES

ACS trading as ADMA IQ. Level 27, Tower One, 100 Barangaroo Avenue, Sydney, NSW, 2000. ABN: 53 156 305 487.

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Early Bird Offer ends at midnight today 29 November. This offer won’t be extended again. Get your Global Forum tickets now to save.

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Hi Alan,

Just a few hours left for Early Bird rates!

Over two action-packed days, we will bring you the leading minds from around the globe including:

Dr. Richard Hames, Entrepreneur, Strategic Futurist, Mentor & Author (SG)
Fred Neil, Amazon Music (US)
Sherilyn Shackell, Founder & CEO, The Marketing Academy (UK)
Dr. Craig Challen, Thai Cave Rescue Diver (AU)
Warren Mackay-Smith, Global Director People Relationship Marketing, Unilever (UK)
Danielle Di-Masi, Futurist / Digital Communication
Cassandra Goodman, Facilitator and Executive Coach, Thrive Global
Dan Ferguson, CMO, Adore, Adore Beauty (AU)

Book your tickets with your exclusive interstate code GF20TRAVEL before Early Bird ends tonight 29 November to save!

BOOK TICKETS

In 2018 We Brought You

Thank You To Our Event Partners

ACS trading as ADMA. Level 27, Tower One, 100 Barangaroo Avenue, Sydney, NSW, 2000. ABN: 53 156 305 487. This email was sent to @. Click here if you prefer not to receive emails from ADMA. © Copyright 2019 ADMA. All Rights Reserved.

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Early Bird Offer ends at midnight today 29 November. This offer won’t be extended again. Get your Global Forum tickets now to save.

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Hi Alan,

Just a few hours left for Early Bird rates!

Over two action-packed days, we will bring you the leading minds from around the globe including:

Dr. Richard Hames, Entrepreneur, Strategic Futurist, Mentor & Author (SG)
Fred Neil, job title updated, Amazon Music (US)
Sherilyn Shackell, Founder & CEO, The Marketing Academy (UK)
Dr. Craig Challen, Thai Cave Rescue Diver (AU)
Warren Mackay-Smith, Global Director People Relationship Marketing, Unilever (UK)
Danielle Di-Masi, Keynote Speaker & University Lecturer on Tech & Behaviour: Futurist / Digital Communication
Cassandra Goodman, Facilitator and Executive Coach, Thrive Global
Dan Ferguson, CMO, Adore, Adore Beauty (AU)

Book your tickets with your exclusive interstate code GF20TRAVEL before Early Bird ends tonight 29 November to save!

BOOK TICKETS

In 2018 We Brought You

Thank You To Our Event Partners

ACS trading as ADMA. Level 27, Tower One, 100 Barangaroo Avenue, Sydney, NSW, 2000. ABN: 53 156 305 487. This email was sent to @. Click here if you prefer not to receive emails from ADMA. © Copyright 2019 ADMA. All Rights Reserved.

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On occasion, ADMA provides the opportunity for partners to communicate industry-relevant messages and special offers to our valued subscribers. You are receiving this email because you are subscribed to
the Association for Data-Driven Marketing & Advertising.

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Social is a key part of modern marketing, but how do you get started?

A solid social media strategy helps guide buyers further along the customer life cycle and ultimately brings more revenue to the table. Having a presence on social media channels is no longer optional for brands; it’s expected in 2020!
Watch this video overview and download the recently refreshed Definitive Guide to Social Media Marketing to gain insight into how, with the right tools marketers can choose the best social platforms for their brand and efficiently distribute relevant, measurable content across channels.

Watch Video

Download our sample social media tactical plan and start mapping your social strategy now.

Happy reading!

Team Marketo ANZ

One Platform. Every Engagement. Any Channel.

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Peek into the future with Global Forum’s latest speakers

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BUILDING A BRAVE NEW FUTURE

Get a glimpse of the future and explore how you and your team can start preparing today at ADMA's Global Forum 2020.

Coming to Sydney on 31 March – 1 April, top leaders and thinkers will dive into some of the most important questions of the next decade.

Discover the skills you need to succeed in the future. Learn how to drive growth in a complex and unpredictable world. Know how to prepare for the next wave of change.

We’re excited to announce that we’ve added new local and international speakers to our program. Check out the below and keep and eye out for more announcements coming soon.

View the program

Book now

FEATURED SPEAKERS

Richard Hames

Entrepreneur, Strategic Futurist, Mentor & Author (SG)

Arguably one of the smartest people on the planet, Richard Hames has made some big calls in the past: he predicted 9/11, the GFC, the impeachment of President Dilma Rouseff in Brazil and the election of Donald Trump. You simply can’t miss him at Global Forum!

Find out more »

Danielle DiMasi

Futurist / Digital Communication / HuffPost Blogger, UNSW (AU)

Danielle Di-Masi is obsessed with the interaction of technology and human behaviour. In the past decade she’s been focusing on delving into how we connect and conduct business in the digital era. With strong relationships with the tech giants of Silicon Valley, her keynote will bring you the latest insights and strategies.

Find out more »

Featuring Leading Brands

ACS trading as ADMA. Level 27, Tower One, 100 Barangaroo Avenue, Sydney, NSW, 2000. ABN: 53 156 305 487. This email was sent to @. Click here if you prefer not to receive emails from ADMA. © Copyright 2019 ADMA. All Rights Reserved.

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Power pack your Facebook and YouTube campaigns. Who owns the customer

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NEWSLETTER
DECEMBER 2019

Hi Alan

One of the most difficult challenges marketers face is keeping themselves and their teams equipped in an era of accelerating change.

That is the theme of this month’s newsletter. With the first students having now graduated from AC&E School, Facebook and Google describe the value students take away from the course.

We also interview four senior marketers for their perspectives on how they keep their own capabilities and those of their teams up to date.

And Jenny Williams, former CMO at Compare the Market and HCF explains why it is so important to bring the right marketing mindset to work and how ADMA Global Forum will deliver insights from some of the world’s best marketers on this issue.

Finally, in the second episode of the ADMA Brave Marketing Podcast Series, we examine how that marketing mindset now extends beyond the marketing department.

Embrace new and emerging behaviours to succeed in future, says Facebook

It is vital to understand and develop the craft skills required to connect your ideas with people wherever and whenever you can grab their attention, says Facebook’s AC&E School guest speaker Tom Dowuona-Hyde

Find out more »

Google teaches creative effectiveness based on research and experimentation

Improving creative effectiveness based on research and experimentation is an important capability for marketers and their agencies. It is also a key theme in the Google stream of the AC&E School, which ran its inaugural courses this year.

Find out more »

Who owns the customer and the customer experience?

Marketing, digital and IT all have a role to play in delivering great customer experiences. In this podcast we interrogate the issue from the perspective of all three. Our guests include Campari’s IT manager Tim Reid, the former Head of Digital at AMP and Citibank Michael Weeding, and The CMO Council’s Liz Miller.

Find out more »

How marketing mindset needs to change to overcome future challenges

It takes time for CMOs to come into a role, determine what needs to be done, implement it and see the change. But time is a scarce resource and marketers who come with the right mindset have a much greater chance of success.

Find out more »

Keep updating your skills to match the accelerating pace of change: Marketers

The capabilities of marketers have had to evolve quickly to respond to the accelerating pace of change. WE asked four marketers about the importance of keeping skills up to date.

Find out more »

Upcoming Courses

Upcoming Courses	LOCATION	Duration
Content Marketing Strategy	SYD, MEL & BRI	1 day
Copywriting Advanced	SYD & MEL	1 day
Customer Journey Mapping	SYD, MEL & BRI	1 day
Digital Marketing Certificate	SYD, PER, MEL & BRI	5 days or 11 evenings
Digital Marketing Essentials	SYD, PER, MEL & BRI	2 days
Digital Marketing Strategy	SYD, PER, MEL & BRI	2 days
Email Marketing Essentials	SYD, MEL & ONLINE	1 day
Social Media Marketing Essentials	SYD, MEL & ONLINE	1 day
SEO Fundamentals	SYD & MEL	1 day
Retention Marketing Strategy	SYD & MEL	2 days

See all Courses

ACS trading as ADMA. Level 27, Tower One, 100 Barangaroo Avenue, Sydney, NSW, 2000. ABN: 53 156 305 487. This email was sent to @. Click here if you prefer not to receive emails from ADMA. © Copyright 2019 ADMA. All Rights Reserved.

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Dear Alan,

As the year comes to an end, I would like to take this opportunity to thank you for your support and reflect on some of the achievements throughout the year.

2019 has been a big year, perhaps one of the more significant in our 50-year history, yet we have remained steadfastly committed to providing education, networking events, thought leadership and lobbying for all our members. We have been lucky enough to have the guidance of our amazing board and we thank them for their unwavering assistance.

In the spirit of giving this season, ADMA has gathered some 'gifts' for you which we hope you’ll enjoy. Click on the links within our Christmas wreath and you'll find:

It’s been another busy and eventful year here at ADMA. We have enjoyed the opportunity to bring you valuable insights, research and networking opportunities. We have also bolstered our ability to do so, firstly by joining the ACS family and also through our partnership with DMA UK. Have a look at our overview for the year here.

Excitingly, we will be stepping into 2020 with Global Forum in March/April. We have put together an exceptional line up of speakers to encourage upskilling in our brave new world. Hearing from the likes of Richard Hames (globally recognised futurist), Thrive Global, Greenpeace, Adore Beauty and more to be announced will surely allow our industry to add to their mindset and skillset.

We know there is increasing pressure on our whole industry through the ACCC and Government advocating for tighter reforms on the way we all use data and specifically relating to rewards programs. Our overview of the current situation here gives you an understanding of where the situation currently sits. We will continue to lobby Government as we have all year on behalf of our members.

I hope the holiday period provides you with a well-earned break and wish you every success in our new decade starting with 2020!

Regards,

Andrea Martens
CEO
Association for Data-driven Marketing & Advertising (ADMA)

t: 61 2 9277 5400

w: www.adma.com.au

a: Level 27, One International Tower, Barangaroo, Sydney 2000

ADMA and its members respect your privacy, please respect ours. If you are not the intended recipient, please let us know and delete this email. Or you may unsubscribe from ADMA.

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Hi Alan,

As 2020 begins, today marks three months as part of the ACS family and the start of an exciting year for ADMA and the marketing and advertising industry.

As data-driven marketers we care about the provenance, accuracy and security of the data we use to make marketing decisions. ACS represents the custodians of the technology systems that capture, store, secure and deliver the data that enables modern data-driven marketing. With the recent acquisition, all ADMA emails are now sent to you from ACS trading as ADMA, with ACS technically owning ADMA data.

As such, ACS will use your data to continue to send you marketing communications about ADMA products and services - unless you contact ACS to request that it not do so. Should you no longer wish to receive marketing communications about ADMA products and services, please click here to manage your preferences including to unsubscribe.

Together, our associations are the model of new age organisations where the CMO, CIO and CDO are closely aligned. While the ADMA-ACS partnership reinforces beneficial industry alignment, it also benefits each and every ADMA member. We’ll have more news on how you can realise these benefits soon but for now we invite you to take advantage of the following opportunities:

Learn More
The twice-weekly Information Age newsletter focuses on how technology is changing business and society today. Recent articles include a deep dive into recent uses of VR, how the NSW Government is tackling digital transformation and fact-checking of political advertising on social media platforms. Check out the latest Information Age issue and subscribe here.

Engage More
Join over 800 others to think on the future of Marketing in the Brave New World at the ADMA Forum in Sydney on the 29th March and the 1st April. The two-day conference includes insights from futurists such as Dr Richard Hames and Dr Jordan Nguyen, leading brands and a range of other marketing rockstars talking about the mindset, skillset and toolset marketers will need to take on the challenges that the future will hold.
Book tickets »

We look forward to interacting with you in the year ahead!

Regards,

Steve Brennen, Chair
AADL & ADMA Advisory Group

You can find out more information about how ACS handles your personal information from our Privacy Policy, which is available at https://www.acs.org.au/privacy-policy.html. It contains information about how you may access the personal information about you that we hold and seek the correction of such information. It also contains information about how you may complain about a breach of the Australian Privacy Principles and how we will deal with such a complaint. We may disclose your personal information to external service providers (including service providers located in Japan) so that they can provide us with services in connection with the operation of our business, such as data storage, mailing house, printing and marketing services, and to our professional advisors.

Australian Alliance for Data Leadership Ltd (ABN 3400290980), GPO Box 3895, Sydney NSW 2001. This email was sent to @. Click here if you prefer not to receive emails from ADMA. © Copyright 2020 ADMA. All Rights Reserved.

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Imagine for a second a world without brands.

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Brands are banned from Burning Man and Global Forum speaker Rachel Moore says there’s much marketers can learn from the event which runs on an economy of ‘gifting’.

From the festival’s guiding principles including ‘leaving no trace’ to ‘civic responsibility’, Moore explains how the experience has impacted her own marketing practice.

Hear more from Rachel Moore at ADMA Global Forum where she will be speaking on the topic of Relevance While Staying True to the Roots of Your Brand on Wednesday April 1st.

View the program

Book now

Featuring Leading Brands

ACS trading as ADMA. Level 27, Tower One, 100 Barangaroo Avenue, Sydney, NSW, 2000. ABN: 53 156 305 487. This email was sent to @. Click here if you prefer not to receive emails from ADMA. © Copyright 2019 ADMA. All Rights Reserved.

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Imagine a world where marketing is outlawed and instead of being based on money, the economy operates on a system of gifting.

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Brands are banned from Burning Man and Global Forum speaker Rachel Moore says there’s much marketers can learn from the event which runs on an economy of ‘gifting’.

From the festival’s guiding principles including ‘leaving no trace’ to ‘civic responsibility’, Moore explains how the experience has impacted her own marketing practice.

Hear more from Rachel Moore at ADMA Global Forum where she will be speaking on the topic of Relevance While Staying True to the Roots of Your Brand on Wednesday April 1st.

View the program

Book now

Featuring Leading Brands

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Futurist royalty are coming to Global Forum. Can you afford to miss them?

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BUILDING A BRAVE NEW FUTURE

Get a glimpse of the future and explore how you and your team can start preparing today at ADMA's Global Forum 2020.

Coming to Sydney on 31 March – 1 April, top leaders and thinkers will dive into some of the most important questions of the next decade.

Discover the skills you need to succeed in the future. Learn how to drive growth in a complex and unpredictable world. Know how to prepare for the next wave of change.

We’re excited to announce that we’ve added new local and international speakers to our program. Check out the below and keep and eye out for more announcements coming soon.

View the program

Book now

FEATURED SPEAKERS

Richard Hames

Entrepreneur, Strategic Futurist, Mentor & Author (SG)

Arguably one of the smartest people on the planet, Richard Hames has made some big calls in the past: he predicted 9/11, the GFC, the impeachment of President Dilma Rouseff in Brazil and the election of Donald Trump. You simply can’t miss him at Global Forum!

Find out more »

Danielle DiMasi

Futurist / Digital Communication / HuffPost Blogger, UNSW (AU)

Danielle Di-Masi is obsessed with the interaction of technology and human behaviour. In the past decade she’s been focusing on delving into how we connect and conduct business in the digital era. With strong relationships with the tech giants of Silicon Valley, her keynote will bring you the latest insights and strategies.

Find out more »

Featuring Leading Brands

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Marketers need to be technologists. You can’t be a marketer and not understand tech anymore.

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Danielle Di-Masi says marketers need to be technologists to reach consumers in this brave new world. But more importantly, they have the power to lead positive discourse in the increasingly negative online landscape. She outlines the mindset required to make a real change.

Danielle Di-Masi will be speaking at the ADMA Global Forum in March. Find out more and purchase your tickets here.

View the program

Book now

Featuring Leading Brands

ACS trading as ADMA. Level 27, Tower One, 100 Barangaroo Avenue, Sydney, NSW, 2000. ABN: 53 156 305 487. This email was sent to @. Click here if you prefer not to receive emails from ADMA. © Copyright 2019 ADMA. All Rights Reserved.

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We’re sharing the love this Valentine’s Day with a 2 for 1 special on ADMA Global Forum tickets.

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We’re sharing the love this Valentine’s with a 2 for 1 special on ADMA Global Forum tickets from today until Valentine's day.

Save up to $2,061 on Australia’s premier data-driven marketing event.

Help spread the marketing love and join us on 31 March - 1 April to hear from futurist Richard Hames, innovator Marisol Simard, social media expert Danielle Di-Masi and a veritable bouquet of speakers as they share their passion for a brave new world.

Forget the chocolates and show them how much you really care… about marketing.

BOOK 2 FOR 1

Featuring Leading Brands

ACS trading as ADMA. Level 27, Tower One, 100 Barangaroo Avenue, Sydney, NSW, 2000. ABN: 53 156 305 487. This email was sent to @. Click here if you prefer not to receive emails from ADMA. © Copyright 2019 ADMA. All Rights Reserved.

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It should be. Here’s why.

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NEWSLETTER
JANUARY 2020

Dear Alan,

The hope of a new decade brings new opportunities and experiences and inspiration to do great things. But also brings uncertainty and complexity to a rapidly changing world.

Right now, nothing is more important for marketers than to keep up. With trends, skills, technology and most importantly, customer expectations.

So in the first month of 2020, we bring you our top trends to watch this year to make sure your finger stays on the pulse. We also show you why digital skills are key for every marketer and why you can’t afford to stop learning this decade – or ever.

Instructor Spotlight: Annalise Brown

Understanding your platforms are vital to maximising your PR campaigns, says one of IQ’s newest instructor Annalise Brown. Having worked with the biggest brands in Australia, she knows a thing or two about PR.

Meet Annalise »

Three changing trends to watch this year

While they may not be new concepts, these three trends will need to be on your radar in 2020 if you want to produce effective, cut-through campaigns.

Find out more »

Digital skills a must in marketing

While many businesses have robust digital marketing teams, a shifting in focus means all marketers will need basic digital skills to reach, engage and retain customers, not just specialists.

Find out more »

Learning never stops for marketers

New platforms, more reliance on data and a relentlessly expanding plethora of channels means there’s no rest for marketers – you need to keep learning new skills or risk falling behind.

Find out more »

More Than 40 Industry Qualified Courses to Choose From:

See all Courses

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You need plenty of allies to innovate says ADMA Global Forum speaker Marisol Simard. And here’s why marketers make the best allies.

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SPEAKER SPOTLIGHT

"A creative mindset and a willingness to embrace creative thinking makes marketers the perfect allies for innovation within organisations.

With the help of marketers, Marisol Simard has created award-winning product innovations but she says most businesses face a number of roadblocks to true innovation."

Hear more from Marisol Simard at ADMA Global Forum where she will be speaking on the topic of Cultivating Creativity: Balancing Financial Success and Personal Fulfilment on Wednesday April 1st.

View the program

Book now

Featuring Leading Brands

ACS trading as ADMA. Level 27, Tower One, 100 Barangaroo Avenue, Sydney, NSW, 2000. ABN: 53 156 305 487. This email was sent to @. Click here if you prefer not to receive emails from ADMA. © Copyright 2019 ADMA. All Rights Reserved.

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You need plenty of allies to innovate says ADMA Global Forum speaker Marisol Simard. And here’s why marketers make the best allies.

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SPEAKER SPOTLIGHT

"A creative mindset and a willingness to embrace creative thinking makes marketers the perfect allies for innovation within organisations.

With the help of marketers, Marisol Simard has created award-winning product innovations but she says most businesses face a number of roadblocks to true innovation."

Hear more from Marisol Simard at ADMA Global Forum where she will be speaking on the topic of Cultivating Creativity: Balancing Financial Success and Personal Fulfilment on Wednesday April 1st.

View the program

Book now

Featuring Leading Brands

ACS trading as ADMA. Level 27, Tower One, 100 Barangaroo Avenue, Sydney, NSW, 2000. ABN: 53 156 305 487. This email was sent to @. Click here if you prefer not to receive emails from ADMA. © Copyright 2019 ADMA. All Rights Reserved.

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Save up to $2,061 on Australia’s premier data-driven marketing event.

If you cannot see this email, please click to view it online

We’re sharing the love this Valentine’s with a 2 for 1 special on ADMA Global Forum tickets from today until Valentine's day.

Save up to $2,061 on Australia’s premier data-driven marketing event.

Help spread the marketing love and join us on 31 March - 1 April to hear from futurist Richard Hames, innovator Marisol Simard, social media expert Danielle Di-Masi and a veritable bouquet of speakers as they share their passion for a brave new world.

Forget the chocolates and show them how much you really care… about marketing.

BOOK 2 FOR 1

Featuring Leading Brands

ACS trading as ADMA. Level 27, Tower One, 100 Barangaroo Avenue, Sydney, NSW, 2000. ABN: 53 156 305 487. This email was sent to @. Click here if you prefer not to receive emails from ADMA. © Copyright 2019 ADMA. All Rights Reserved.

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You can’t be a marketer and not understand tech anymore.

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Danielle Di-Masi says marketers need to be technologists to reach consumers in this brave new world. But more importantly, they have the power to lead positive discourse in the increasingly negative online landscape. She outlines the mindset required to make a real change.

Danielle Di-Masi will be speaking at the ADMA Global Forum in March. Find out more and purchase your tickets here.

View the program

Book now

Featuring Leading Brands

ACS trading as ADMA. Level 27, Tower One, 100 Barangaroo Avenue, Sydney, NSW, 2000. ABN: 53 156 305 487. This email was sent to @. Click here if you prefer not to receive emails from ADMA. © Copyright 2019 ADMA. All Rights Reserved.

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According to futurist Richard Hames, society is in the early stages of a major reconfiguration that’s going to impact marketers in ways we can’t even begin to imagine.

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Richard Hames, the futurist who predicted the global financial crisis, says the time has come for marketers to assist in the shift from business-as-usual to a different story as sweeping change continues to impact multiple industries.

Read more

Richard Hames will be speaking at the ADMA Global Forum in March.

View the program

Book now

Featuring Leading Brands

ACS trading as ADMA. Level 27, Tower One, 100 Barangaroo Avenue, Sydney, NSW, 2000. ABN: 53 156 305 487. This email was sent to @. Click here if you prefer not to receive emails from ADMA. © Copyright 2019 ADMA. All Rights Reserved.

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According to futurist Richard Hames, society is in the early stages of a major reconfiguration that’s going to impact marketers in ways we can’t even begin to imagine.

If you cannot see this email, please click to view it online

Richard Hames, the futurist who predicted the global financial crisis, says the time has come for marketers to assist in the shift from business-as-usual to a different story as sweeping change continues to impact multiple industries.

Read more

Richard Hames will be speaking at the ADMA Global Forum in March.

View the program

Book now

Featuring Leading Brands

ACS trading as ADMA. Level 27, Tower One, 100 Barangaroo Avenue, Sydney, NSW, 2000. ABN: 53 156 305 487. This email was sent to @. Click here if you prefer not to receive emails from ADMA. © Copyright 2019 ADMA. All Rights Reserved.

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NOVEMBER 2020

Dear Alan,

ADMA are always looking for ways to improve the member experience through better benefits and services that we offer. We have partnered with Nature, an independent research agency to better understand your business needs and where ADMA can add the most value.

We would greatly appreciate your thoughts and invite you participate in a short survey which will only take 15 minutes to complete. All respondents will be entered into a draw to win a FREE place in Mark Ritson’s highly engaging Mini MBA in Marketing – a comprehensive 12 week program which boasts over 8,000 graduates since its inauguration. An excellent opportunity for yourself or a team member. You could also win one of five $100 vouchers!*

START YOUR SURVEY

Thank you in advance for your help.

ADMA has commissioned Nature Sydney Pty Ltd (ABN 79 631 434 869) ("Nature") an independent research company to distribute this online survey among customers. Your name and contact details have been provided to them for this purpose only. Any information provided by you during this survey will be kept completely confidential.

To read Nature’s privacy policy, please click here

To read ADMA’s privacy policy, please click below:
In Australia: please click here

For any questions or queries about the research please contact Jenny.williams@ADMA.com.au

*For Terms and Conditions click here.

CONNECT WITH ADMA

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OCTOBER 2020

Hi Alan,

Hurry, it’s your last chance to access our NEW Loyalty Programs Masterclass at the special introductory pricing of $595 or $495 for groups of 10+. Here’s 5 extra reasons to invest in your loyalty education.

A well-designed loyalty program can:

Increase customer visits and spend
Drive customer advocacy
Increase customer retention
Develop brand affinity
Steal market share from competitors

Led by Australia’s leading loyalty consulting agency, Loyalty & Reward Co, the course will provide you with everything you need to become an expert in loyalty program design, implementation and operation.

If you are an employee, a business owner, or a marketing industry professional looking to grow and engage your customer base, drive repeat purchases, and differentiate from competitors, then don’t miss your last chance to access our special introductory pricing.

Plus you’ll get a free digital copy of Loyalty Programs: The Complete Guide, the most comprehensive book on loyalty programs available.

Enrol now for the ADMA Loyalty Programs Masterclass.

ENROL NOW

CONNECT WITH ADMA

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On occasion, ADMA provides the opportunity for partners to communicate industry-relevant messages and special offers to our valued subscribers. You are receiving this email because you are subscribed to the Association for Data-Driven Marketing & Advertising.

While many brands see the value of artificial intelligence and predictive analytics, many organisations still face big barriers to AI success. Insufficient data is often the most significant hurdle. Internal data typically lacks the depth and breadth of data required to produce optimum machine learning outcomes.

The solution?

Data enrichment. By partnering with a trusted third-party provider to enrich your existing data, you can better understand your customers and prospects, improve feature selection, and enhance the predictive value of your models.
Want to learn more?

Download our whitepaper below: How to Increase the Value of AI with Data

Mobilewalla is a global leader in consumer intelligence solutions, leveraging the industry's most robust data set and deep artificial intelligence expertise to better understand, model and predict customer behaviour. With rich insights into consumer behaviour, our proprietary data and AI solutions help organisations make more informed business decisions and effectively acquire, understand, and retain their most valuable customers. To learn more, reach out to Mobilewalla at https://www.mobilewalla.com/about/contact/.

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Book now and save across the broad range of courses.

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Hello Alan,

Can you believe the first half of this strange & difficult year is almost over?

Individuals and businesses have been affected in so many ways from fires, floods and COVID-19, that we’ve all had to rapidly change our priorities and ways of working. But there’s one priority that is still important, and that is the need for you and your team to be up to date in skills and learning.

There’s still time to take advantage of our EOFY promotion to lock in some great value training. If you book and pay using the code EOFY20 this financial year, you’ll save 20% and you can take the courses right up until the end of December.

Our most popular Course and Certificates are:

Top 3 Virtual Classroom Courses:

1. Digital Marketing Certificate
2. Data Driven Marketing Certificate
3. Customer Journey Mapping Course

Top 3 Online Courses:

1. Behavioural Economics Certificate
2. Analytics Certificate
3. Content Marketing Certificate

Or purchase our new flexible Pre-Paid Course voucher and enrol when you’re ready. You’ll still save 20%!

ENROL NOW

Like everyone, ADMA IQ has had to pivot. Instead of traditional classrooms we are currently running our classes via virtual classrooms. It’s still face to face, just not in the same room.

Of course, all ADMA IQ courses are taught by practicing industry professionals, applying real-world examples that can be applied to your workplace immediately.

DOWNLOAD 2020 COURSE GUIDE

See you in class,
IQ Team

PS: Think your whole team might be interested? We also offer IQ Education Bundles. You’ll receive 20% more credit to your IQ booking if you purchase before June 30th. Contact ADMA for further details.

	Click here see ADMA IQ EOFY20 T&C’s My Account \| Sydney Courses \| Melbourne Courses \| Brisbane Courses \| Perth Courses \| Online Courses \| IQ FAQs

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OCTOBER 2020

Hi Alan,

Join us for the ADMA Loyalty Programs Masterclass and become a Loyalty and Member Engagement expert. This new Masterclass is being launched with a special introductory price of $595, or $495pp for groups of 10+.

Learn from Australia’s leading loyalty consulting agency, Loyalty & Reward Co with a practical hands-on course in an engaging virtual classroom environment. In just 4 weeks you’ll know more about loyalty programs than many loyalty industry professionals.

This course covers all aspects of loyalty program strategy, psychology and execution. If you’re looking to grow your customer base, drive repeat purchases, and differentiate from competitors, then this course is for you.

You will also receive a bonus copy of Loyalty Programs: The Complete Guide, the definitive textbook on loyalty programs globally (digital edition), featuring over 150 best-practice loyalty program case studies.

Starting November 3rd, with 2 live sessions per week for 4 weeks, the ADMA Loyalty Programs Masterclass will ensure you close out 2020 meaningfully and productively. Register today to take advantage of our special introductory pricing.

ENROL NOW

CONNECT WITH ADMA

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Data Day 2020 - Early Bird savings end soon

Hi Alan

Marketing professor, online educator, consultant to the world’s biggest brands, professional provocateur, Mark Ritson is the keynote on Day 2 of ADMA’s Data Week. Online live and on-demand.

Mark cuts to the chase of how to do marketing successfully. Forget all the jargon, bandwagons and silly stuff. Listen to Mark for an hour and everything starts to make sense. Data is the tool he uses to arrive at more certain strategies that clients like Coke, McDonalds and Redbull listen intently to. We’re looking forward to hearing him speak at the From Data to Strategy session at Data Week.

READ MORE

Sneak Preview Video From Mark Ritson

Mark Ritson is former professor of marketing of 25 years with the London and Melbourne Business Schools and RMT. He’s provocative and outspoken lending another dimension to how he uses data every day to arrive at successful marketing and business strategies.

Turn Data Into Your Business Advantage

Data Week aims to provide inspiration and practical advice on implementation of data best practice. 4 days, 2 hour intensive online sessions with 3 pre-eminent data specialists per day. Australia’s premier event devoted to data, presented by ADMA, now in its 16th year.

Book your seats now, ADMA members $375 (incl GST), non-members $485 (incl GST).

REGISTER NOW

MEET OUR OTHER KEYNOTE SPEAKERS

Dr. Richard Hames
Entrepreneur, Strategic Futurist & Mentor

Dr. Jordan Nguyen
Founder of Psykinetic

Dr. Ian Oppermann
Chief Data Scientist | NSW Government

David McCandless
Founder of Information is Beautiful

event SCHEDULE

Day 1. Dr Richard Hames , Managing a Black Swan Event
Futurist, author, the man Forbes Asia describes as one of the smartest people on the plant talks about how finding accurate data through AI and then analysing it well can prevent situations that we’re in at the moment. We know the facts, we just have to listen to them.

Day 2. Mark Ritson, From Data to Strategy
Professor of marketing, online educator, marketing consultant, Mark is an outspoken provocateur who uses data every day to arrive at business and marketing strategies that work.

Day 3. David McCandless, Telling Business Stories with Data Visualisation
Former journalist, designer and author of Information is Beautiful, David’s company specialises in making data accessible to audiences within and without an organisation by creating visualisations of data that can be easily understood.

Day 4. Dr Jordan Nguyen , Preparing for and AI / Automation Future
Bio-medical engineer, documentary maker, inventor, Australian of the Year nominee, Jordan has a deep-set belief that the use of AI can provide the answers to fixing world problems and show us the path forward.

SEE FULL SCHEDULE

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On occasion, ADMA provides the opportunity for partners to communicate industry-relevant messages and special offers to our valued subscribers. You are receiving this email because you are subscribed to the Association for Data-Driven Marketing & Advertising.

Adobe Experience Makers Live | Marketo Engage

Leading the way with out-of-the-box thinking.

Dive into everything Experience Makers Live has to offer. Adobe is bringing some of the world’s biggest brands together with powerhouse businesses from across Australia and New Zealand to deliver the latest insights, online.

Across two days, jam-packed with 30+ sessions, you’ll explore:

? The changing face of marketing, and how your business can lead the way
in this new reality.
? How you can use data to drive engagement, innovation and more.
? What it takes to build resilience for the future as you keep your business
moving forward.
? How to tailor personalised experiences to build trust and connection.

Join us on the 23rd and 24th of July for Experience Makers Live!

Register now

Make experience your business.

Join the conversation

‌ ‌

Adobe and the Adobe logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

© 2020 Adobe. All rights reserved.

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Hi Alan

Hurry! This is the final week to enrol in Mark Ritson’s Mini MBA in Marketing. Become the best marketer you can be with practical hands on learning from Mark Ritson, one of the best educators and marketing consultants in the business.

Course starts Sept 22^nd.

ENROL NOW

Book the Mini MBA in Marketing through ADMA and receive a 10% discount on the regular course price. Plus receive a bonus IQ course voucher valued at $895.

The course provides 12 MBA level lectures, interactive Q&A sessions with Mark Ritson and applied case studies. Broaden your skills and move into wider marketing strategy through understanding strategy, structure and processes behind winning campaigns. Build knowledge, skills and confidence.

DOWNLOAD BROCHURE

Take both your career and the success of the brands you run to the next level.

We look forward to seeing you there!
ADMA & the Mini MBA team

Brought to you by
Mark Ritson

“One of the most beneficial learning courses I’ve done. Mark Ritson is very engaging and down to earth.”

Senior Account Manager, Google

"Even after module 1, I already noticed a difference in my style of working."
Product Marketing Manager, Volvo

"Forget everything you think you know"

Brand Director | Mo?t Hennessy

"Genuinely the best course or training of any sort that I’ve ever been enrolled in."
Senior Marketing Manager, Simply Health

Australian Computer Society (ACS) trading as Association for Data-driven Marketing and Advertising (ADMA). Level 27, Tower One, 100 Barangaroo Avenue, Sydney, NSW, 2000. ABN: 53 156 305 487. This email was sent to @. To manage your preferences or unsubscribe, click here. To join this mailing list subscribe here.

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Hi Alan

Last chance to become the best marketer you can be with practical hands on learning from Mark Ritson, one of the best educators and marketing consultants in the business.

Hurry – enrolments close on
September 7^th.

ENROL NOW

Book the Mini MBA in Brand Management through ADMA and receive a 10% discount on the regular course price. Plus receive a bonus IQ course voucher valued at $895.

The course provides 12 MBA level lectures, interactive Q&A sessions with Mark Ritson, applied case studies, a complete brand planning process that you can apply to your own brand and a simulator that tests your new-found brand management skills in a fully realised, competitive, online setting.

DOWNLOAD BROCHURE

Take both your career and the success of the brands you run to the next level.

We look forward to seeing you there!
ADMA & the Mini MBA team

“I have been teaching brand management and working as a brand consultant for leading global firms for the past two decades. This course is the distillation of all those experiences into 12 weeks that will transform your capabilities and the fortunes of the brands under your control.”

Mark Ritson

Australian Computer Society (ACS) trading as Association for Data-driven Marketing and Advertising (ADMA). Level 27, Tower One, 100 Barangaroo Avenue, Sydney, NSW, 2000. ABN: 53 156 305 487. This email was sent to @. To manage your preferences or unsubscribe, click here. To join this mailing list subscribe here.

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ANZ’s Trisca Scott-Branagan reveals how ANZ Institutional banking tailors online education to its needs

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NEWSLETTER
APRIL 2020

Hello Alan,

As organisations adjust to the rapid redeployment of staff working from home, marketers are looking at the short term and long term implications, and how to equip their teams with the right capabilities to deal with a very different marketplace.

ADMA is also pivoting to online education to ensure marketers are provided with the best knowledge and insights, while marketing education specialists describe their view of how learning will change in the coming months.

How ANZ Institutional banking built its digital marketing capabilities with online education

The bank’s approach to engagement during the last year might be instructive for many marketers, not just in terms of building capabilities, but how to do so in an era of social distancing.

Find out more »

ADMA and Mark Ritson to deliver Working-from-home Marketing masterclass

ADMA is partnering with Mark Ritson, one of the best regarded authorities in the Australian marketing community to deliver a new online course called the ADMA Working-from-home Marketing Masterclass.

Find out more »

ADMA’s pivot into virtual education

ADMA is moving its classes online as the current health crisis has caused a shift in the way marketers work and learn.

Find out more »

How professional education will be reframed in the coming months

As education is about to get a digital makeover, this opens the doors for professionals looking to upskill.

Find out more »

	My Account \| Sydney Courses \| Melbourne Courses \| Brisbane Courses \| Perth Courses \| Online Courses \| IQ FAQs

ACS trading as ADMA IQ. Level 27, Tower One, 100 Barangaroo Avenue, Sydney, NSW, 2000. ABN: 53 156 305 487. This email was sent to @. Click here if you prefer not to receive emails from ADMA IQ Australia. © Copyright 2020 ADMA IQ Australia. All Rights Reserved.

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OCTOBER 2020

Dear Alan,

On the first day of every month, Thrive’s Behavioural Change Platform welcomes a new cohort to the community - ready to equip you with the skills to thrive through uncertainty. If you're feeling stressed and less productive since the onset of COVID-19 you’re not alone. 80% of people are experiencing significantly more stress and anxiety, and 70% are feeling a lot less productive*.

The Thrive Global program, established by Arianna Huffington, gives you access to cutting edge digital learning experiences designed to improve mental wellbeing and enhance productivity. There’s still time for you to join our November cohort.

A 12 month subscription gives you access to multiple learning journeys including:

Thriving Mind: Build mental resilience
Thriving Performance: Manage stress and prevent burn out
Thriving Parenthood: Enable new parents to thrive at work
Thriving across our Differences: create inclusive environments

For less than $1 per day ($345/member/$395 non-member), start your journey to improved wellbeing and productivity today..

November enrolments close on 30^th October.

SUBSCRIBE NOW

*Thrive Global Coronavirus Survey 2020

CONNECT WITH ADMA

Australian Computer Society (ACS) trading as Association for Data-driven Marketing and Advertising (ADMA). Level 27, Tower One, 100 Barangaroo Avenue, Sydney, NSW, 2000. ABN: 53 156 305 487. This email was sent to @. To manage your preferences or unsubscribe, click here. To join this mailing list subscribe here.

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NEWSLETTER
AUGUST 2020

Hello Alan,

This month’s newsletter is packed with some fairly hefty topics. The Regulatory team at ADMA have recently finished their submission to the ACCC Ad Tech inquiry - read a summary to ensure you’re in the loop. We’ve collated a diverse range of opinions regarding Google’s impending removal of 3rd party cookies, and outline how this may impact your marketing plans. Plus an article about human error and data breaches – does your company have secure data practices and training?

If you’re looking to stay involved and stimulated during the extended WFH conditions, now is the last chance to secure tickets to Data Week being held on August 17-20. We also have 2 interesting articles from Brand Circle sponsored by Facebook, an exclusive ADMA deal on 2 mini MBA’s with Mark Ritson, and the ADMA IQ Education program is in full swing for Semester 2.

Enjoy,

ADMA Team

5 Steps to Avoid a Data Breach & Improve Data Security

Human error was the leading cause of the more than 997 violations of Australia’s notifiable data breach laws during 2019. What’s the best way to avoid a data breach?

Building brands via digital

Digital is a brand enabler in the new world of marketing. Read how, the power of digital and social media has been a key takeaway from the crisis for big brands like Big W.

RIP Third-Party Cookie

We asked 4 industry experts, with diverse opinions, how they think Google’s decision to remove 3^rd party cookies will impact marketers.

Virtual Class Announcement

ADMA IQ confirms commitment to virtual learning for 2020, with hundreds of students already benefiting from this change.

Authenticity builds brand trust

At the onset of the pandemic, many brands went into communication overdrive to try to keep customers engaged and revenues stable. Read about lessons on authenticity and brand purpose in times of crisis.

ACCC Submission

From interruptive video ads in our social feeds to display ads that follow us around the internet, the ACCC is investigating digital advertising services and technology. ADMA has made a submission on behalf of the industry.

Passing of WA Branch President

WA Branch President, Tristen Berentzen has sadly passed away. A memorial service will be held on Saturday the 8th of August in WA.

WHAT'S ON AT ADMA

Book now! ADMA Data Week
Aug 17-20

Don’t miss your chance to attend Australia’s biggest online data event of the year. Be inspired by Dr Jordan Nguyen, Susan Coghill, Mark Ritson and many more local and global data experts.

Repositioning marketing as a company growth engine - 1 September

There has been a renewed emphasis on growth – you only have to look at the rise of chief growth officer positions globally….

Mini MBA in Brand Management

Applied, advanced training in brand management from one of the world’s leading experts - Mark Ritson. Book through ADMA and save.

Find out more

Mini MBA in Marketing

Over 8,000 international graduates & overwhelmingly positive feedback. An inspiring 12 week course taught by Mark Ritson. Book through ADMA and save.

Find out more

IQ COURSES

AUGUST

12th AUG Digital Marketing Strategy

13th AUG Social Media Marketing

18th AUG Copywriting Advanced

18th AUG Privacy & Compliance

19th AUG Retention Marketing Strategy

20th AUG Data Driven Marketing

25th AUG PR for Marketers

26th AUG Digital Copywriting Essentials

27th AUG Influencers Marketing

SEPTEMBER

1st SEPT Digital Analytics for Marketers

1st SEPT Digital Marketing Essentials

2nd SEPT Customer Journey Mapping

3rd SEPT Email Marketing Essentials

CONNECT WITH ADMA

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Gartner Magic Quadrant for CRM Lead Management

Adobe positioned as a Magic Quadrant Leader in CRM Lead Management.

Adobe was positioned highest for Ability to Execute and furthest to the right for Completeness of Vision in the 2020 Gartner Magic Quadrant for CRM Lead Management report. Read the full report to see why Adobe is a Leader in CRM Lead Management.

Download Report

All the best,

The Marketo Engage Team
Adobe

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NOVEMBER 2020

Dear Alan,

ADMA are always looking for ways to improve the member experience through better benefits and services that we offer. We have partnered with Nature, an independent research agency to better understand your business needs and where ADMA can add the most value.

We would greatly appreciate your thoughts and invite you to participate in a short survey which will only take 15 minutes to complete. All respondents will be entered into a draw to win a FREE place in Mark Ritson’s highly engaging Mini MBA in Marketing – a comprehensive 12 week program which boasts over 8,000 graduates since its inauguration. An excellent opportunity for yourself or a team member. You could also win one of five $100 vouchers!*

START YOUR SURVEY

Thank you in advance for your help.

ADMA has commissioned Nature Sydney Pty Ltd (ABN 79 631 434 869) ("Nature") an independent research company to distribute this online survey among customers. Your name and contact details have been provided to them for this purpose only. Any information provided by you during this survey will be kept completely confidential.

To read Nature’s privacy policy, please click here

To read ADMA’s privacy policy, please click below:
In Australia: please click here

For any questions or queries about the research please contact Jenny.williams@ADMA.com.au

*For Terms and Conditions click here.

CONNECT WITH ADMA

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On occasion, ADMA provides the opportunity for partners to communicate industry-relevant messages and special offers to our valued subscribers. You are receiving this email because you are subscribed to the Association for Data-Driven Marketing & Advertising.

Tableau takes the pain out of marketing analytics – you can quickly and easily connect to all of your data and create beautiful visualisations in minutes. From web analytics to campaign reporting, real-world marketers are able to access data in real time and can make quicker decisions.

Marketing Dashboard Starters are designed to help you hit the ground running with actionable data in minutes. In just a few clicks, you’ll be able to connect to common enterprise applications and create beautiful, data-rich dashboards seamlessly.

Get Started Now

Oracle Eloqua Starters

You’ve got a lot of data in your marketing automation platform. Every time someone clicks on one of your emails, clicks through to your site or fills out a form tied to a campaign, data is flowing into your system. It can be overwhelming if you don’t have the right tools to analyse it.

GET YOUR TRIAL STARTED >

Marketo Dashboard Starters

Pull together your marketing automation data into visualisations that help you see what tactics are winning over converts and what messages are getting lost in the mix. But don’t stop there. Dashboard starters are just the beginning of your data exploration.

TRY NOW IN YOUR TRIAL SITE >

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Save $100, book before 30 June

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Hello Alan,

This year, ADMA’s Data Day, now in its 16th year, has turned into Data Week. An immersive live, online and on demand event, designed to help you activate your data to drive business success. Book your seat for the 4-day event for as little $385 with our early bird pricing.

Be inspired by global best-practice, learn from leading edge data practitioners and take away pragmatic steps you can action immediately. Each day, we’ll hold a 2-hour intensive session with 3 marketing and data leaders from here and around the world. Prefer to watch at a time that suits you? Catch up on the event with our on demand recordings.

The Program

Day 1	Managing a Black Swan Event using data
	Dr. Richard Hames, CEO, Centre for the Future. Dr. Ian Oppermann, Chief Data Scientist, NSW Government.

Day 2	From Data to Strategy
	Mark Ritson, marketing columnist, brand consultant and former marketing professor.

Day 3	Telling Business Stories Through Data and Visualisation
	David McCandless, founder and CEO of Information is Beautiful.

Day 4	Preparing for an AI / Automation Future
	Dr. Jordan Nguyen, founder and CEO of Psykinetic

We’ve consolidated the latest thinking into one easily accessed conference. Book your early bird tickets now to hear about the latest innovations, real-life examples AND how to apply them in your business.

We look forward to welcoming you to ADMA Data Week in August.

Andrea Martens
CEO ADMA

Book Now

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JULY 2020

Hi Alan

ADMA’s Data Week is about inspiration and implementation. Day 3 sees former London journalist, designer and author of Information is Beautiful, David McCandless take the virtual stage. An essential part of implementing data in an organisation is helping management and the board understand its capabilities. That’s where David and Data Visualisation come in. Creating a powerful tool to make data accessible to multiple audiences.

READ FULL ARTICLE

DAY 3: DATA VISUALISATION PANEL

Day 3 sees our Data Visualisation panel discuss: Empowering people to see data: How to make data useful for real people
Data visualisation is a tool that can help clear a path through this confusion. This session will focus on practical examples of where data visualisation has helped make the complex, accessible.

Panel members include:

Matthew Riccio, VP of Research, Insights, & Measurement at Thrive

Gazal Kapoor, ADMA Head Lecturer Data Visualisation

Fi Gordon, Global Director BI Strategy at JLL

NEW SPEAKER ANNOUNCED: KATE CARRUTHERS, UNIVERSITY OF NSW

Interested in finding out about the impact data can have on strategy? Hear from Chief Data & Insights Officer Kate Carruthers from UNSW talk about forecasting future scenarios in higher education, one of the worst sectors hit. She’ll educate us on how to use data to model the impact of a constantly changing domestic and international marketplace.

GRAB YOUR SEAT NOW

4 days, 2-hour intensive online sessions per day with 3 pre-eminent data specialists each day. Book your seats now. ADMA members $375 (incl GST), non-members $485 (incl GST).

BOOK NOW

DATA WEEK AGENDA

Day 1. Dr Richard Hames , Managing a Black Swan Event

Futurist, author, the man Forbes Asia describes as one of the smartest people on the planet talks about how finding accurate data through AI and then analysing it well can prevent situations that we’re in at the moment. We know the facts, we just have to listen to them.

Day 2. Mark Ritson, From Data to Strategy
Professor of marketing, online educator, marketing consultant, Mark is an outspoken provocateur who uses data every day to arrive at business and marketing strategies that work.

Day 2. Jo Boundy, Chief Marketing Officer at the Qantas Group is responsible for the overarching marketing and brand strategy for Qantas Loyalty, including Qantas Frequent Flyer, Qantas Business Rewards and nine other Loyalty brands.

Day 2. Susan Coghill, Chief Marketing Officer at Tourism Australia is a true believer in the power of creativity to build brands, drive business, and shape culture. She has over 20 years experience making it happen with teams and clients of all shapes and sizes.

Day 3. David McCandless , Telling Business Stories with Data Visualisation

Former journalist, designer and author of Information is Beautiful, David’s company specialises in making data accessible to audiences within an organisation by creating visualisations of data that can be easily understood.

Day 4. Dr Jordan Nguyen , Preparing for and AI / Automation Future

Bio-medical engineer, documentary maker, inventor, Australian of the Year nominee, Jordan has a deep-set belief that the use of AI can provide the answers to fixing world problems and show us the path forward.

Day 4. Kate Carruthers, Modelling Higher Educations Future
Chief Data & Insights Officer from University of NSW, will be talking about forecasting future scenarios in higher education. She’ll educate us on how to use data to model the impact of a constantly changing domestic and international marketplace.

SEE FULL SCHEDULE

CONNECT WITH ADMA

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Share your professional experience with us, so we can tailor our ADMA offering to you

If you cannot see this email, please click to view it online

The Professional Skills Census is your opportunity to share your experiences of working in the marketing industry. Help us understand your experiences, so we can better support you with relevant news and insights, regulatory guidance, inspiring thought leadership, meaningful events and on point education.

The survey focuses on the skills you use, the skills you value and the skills you believe are needed to support the professional marketer of the future.

It will take about 10-15 minutes in total and your answers will be anonymised, so we’ll only see the average scores.?

We understand your time is valuable, so in return for completing the survey, you will be entered into a prize draw for the chance to win one of five $200 Westfield Gift Cards!?What are you waiting for? Take a break and start the Professional Skills Survey now.

Take the survey

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NEWSLETTER
SEPTEMBER 2020

Hello Alan,

This month’s newsletter is packed with some interesting content, new product launches and exclusive ADMA offers.

Just announced! Spring Sale 20% off all ADMA IQ courses – with an exclusive pre-sale for ADMA subscribers. Plus, the revamped ADMA Data Pass is now live, a series of online training modules aimed at helping improve your data privacy and compliance. A comprehensive report to download on ADMA’s Professional Skills Census 2020. An insightful article from Mobilewalla on the key benefits of AI technologies, two interesting articles from Brand Circle sponsored by Facebook and a last chance exclusive ADMA deal on the Mini MBA in Marketing and Mini MBA in Brand Management (book before 9am 12^th Sep) with Mark Ritson. If you missed ADMA Data Week you can download the Digital Goody Bag here and also watch the recording of the Marketo Adobe Town Hall.

Enjoy,

ADMA Team

20% off all ADMA IQ courses

As an ADMA subscriber you get early access to our Spring Sale. Take 20% off all ADMA IQ courses, enrol before Monday 14th September. Hurry! Limited spots available. Use code IQPreSale20 at checkout.

Last Chance! Book now a mini MBA in Marketing

Be inspired by one of the world’s best marketing consultants, Mark Ritson, in this 12 week Mini MBA in Marketing course.

Hurry! Enrolments close 21^st Sep.

Book Now

Key benefits of AI technology

AI could feel daunting and risky but imagine how it can work to your advantage. Learn more about the benefits of AI and third-party data and how organisations are using it in marketing.

Australian Regulations Evolving to Boost Data Privacy

The regulation of business data is changing as Australia ushers in Consumer Data Right, allowing consumers to “own” their data with banks (and soon energy companies). We explain some of the shifts in data protection laws worth knowing about.

How to create more human brands in the new normal

Recent ADMA and Facebook virtual roundtable discussions, called Brand Circle, talked about the challenges brought on by the COVID-19 pandemic and the lessons that will inform the future of marketing.

Redefining the role of Digital

Brand Circle discussions on how COVID-19 has forced consumers to fully embrace eCommerce, so brands have to adapt quickly and move more of their offering online.

What’s hot and what’s not in 2020

ADMA has teamed up with B&T to bring you ADMA’s Professional Skills Census 2020. Is creativity still valued? Are we talking about AI? Read the report to find out what skills matter to individuals and corporate success.

Download the ADMA Data Week Digital Goody Bag

We are offering all ADMA subscribers a free download of the Digital Goody Bag sponsored by Mobilewalla. This provides you with all the key takeouts and infographics from the event and actionable tips to start using in your organisation.

Download now

Marketo Adobe Town Hall

If you missed the Marketo Adobe Town Hall, then you can click on the link below to watch the recording.

Watch Now

CALENDAR OF EVENTS

SEPTEMBER

10 SEPT

Google Analytics Essentials

Find out more

16 SEPT

Copywriting Essentials

Find out more

17 SEPT

SEO Fundamentals

Find out more

22 SEPT

Mark Ritson mini MBA Marketing

Find out more

OCTOBER

6 OCT

Digital Marketing Strategy

Find out more

7 OCT

Copywriting Advanced

Find out more

8 OCT

Digital Copywriting Essentials

Find out more

8 OCT

Digital Marketing Certificate (evening)

Find out more

13 OCT

Data Driven Marketing Certificate

Find out more

13 OCT

Data Driven Marketing Certificate (intensive)

Find out more

15 OCT

Content Marketing Strategy

Find out more

NOVEMBER

17-18 NOV

Advancing Analytics Event

CONNECT WITH ADMA

Australian Computer Society (ACS) trading as Association for Data-driven Marketing and Advertising (ADMA). Level 27, Tower One, 100 Barangaroo Avenue, Sydney, NSW, 2000. ABN: 53 156 305 487. This email was sent to @. To manage your preferences or unsubscribe, click here. To join this mailing list subscribe here.

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Hello Alan,

Don’t miss out on the final week of the ADMA IQ Spring sale. Use the code IQSPRING20 to save 20% on all ADMA IQ courses. Offer ends October 16^th, so enrol today and save.

Take your data-driven marketing skills to the next level and learn from our Industry Qualified instructors. We offer a wide range of programs, catering for those just starting their marketing careers, through to advanced courses for experienced marketers.

BOOK NOW

Check out the extensive list of upcoming classes – all taught in interactive, virtual classrooms by skilled industry professionals who bring real-world examples and experience to the classroom.

UPCOMING COURSES

OCTOBER

14 OCT

Retention Marketing Strategy

Find out more

15 OCT

Content Marketing Strategy

Find out more

21 OCT

Customer Journey Mapping

Find out more

22 OCT

Digital Analytics for Marketers

Find out more

27 OCT

Conversion Rate Optimisation

Find out more

28 OCT

Digital Marketing Essentials

Find out more

29 OCT

Privacy & Marketing Compliance

Find out more

NOVEMBER

4 NOV

Email Marketing Essentials

Find out more

5 NOV

Copywriting Essentials

Find out more

5 NOV

Privacy & Marketing Compliance

Find out more

10 NOV

Content Marketing Strategy

Find out more

10 NOV

Social Media Marketing Essentials

Find out more

11 NOV

Social Media Marketing Strategy

Find out more

17 NOV

Data Driven Marketing Essentials

Find out more

18 NOV

Digital Marketing Strategy

Find out more

18 NOV

Digital Copywriting Essentials

Find out more

25 NOV

PR for Marketers

Find out more

26 NOV

Digital Marketing Certificate

Find out more

Book an individual course and save 20%, or purchase a $5,000 Education Bundle and receive 20% bonus IQ credit to use for your team.

FIND OUT MORE

See you in class,
IQ Team

CONNECT WITH ADMA

Australian Computer Society (ACS) trading as Association for Data-driven Marketing and Advertising (ADMA). Level 27, Tower One, 100 Barangaroo Avenue, Sydney, NSW, 2000. ABN: 53 156 305 487. This email was sent to @. To manage your preferences or unsubscribe, click here. To join this mailing list subscribe here.

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JULY 2020

Hi Alan

Dr Richard Hames is founder and CEO of the Centre for the Future. As the opening keynote on Day 1, he’ll be enlightening us on the topic of the day, Managing a Black Swan Event. Dr Hames relies on AI and accurate data analysis to predict world events – which he’s done very successfully. Joined by Chief Data Scientist for the NSW Government, Dr Ian Oppermann, the day will explore how we survive and thrive in the environment we find ourselves in, with accurate and well interpreted data informing our decisions.

READ FULL ARTICLE

SNEAK PREVIEW VIDEO FROM DR RICHARD HAMES

Forbes Asia described Dr Richard Hames as one of the smartest people on the planet. Who better to open Data Week in August? Online live and on demand. (Yes, we’re staying safe and offering the convenience and immediacy of a live virtual event.)

BE INSPIRED BY DR IAN OPPERMANN

Dr Ian Oppermann is the Chief Data Scientist for the NSW Government. To say he’s had his hands full lately is probably a bit of an understatement. His department is in charge of collecting and analysing the data surrounding the epidemic, what we can understand about it and how that knowledge can affect our response. Data Week gives us all the opportunity to learn how the government has used data to react to and manage the crisis.

INSPIRATIONAL AND PRACTICAL, DATA USE FROM DIFFERENT ANGLES

Assisting you to use data effectively in your organisation is the sole purpose of Data Week. We’ve gathered some of the smartest data practitioners from here and overseas to help us understand data from many different angles. Inspirational and practical, you’ll attend 4 days of 2 hour intensive online sessions with 3 pre-eminent data specialists each day. ADMA members $375 (incl GST), non-members $485 (incl GST).

REGISTER NOW

DATA WEEK AGENDA

Day 1. Dr Richard Hames , Managing a Black Swan Event

Futurist, author, the man Forbes Asia describes as one of the smartest people on the plant talks about how finding accurate data through AI and then analysing it well can prevent situations that we’re in at the moment. We know the facts, we just have to listen to them.

Day 2. Mark Ritson, From Data to Strategy
Professor of marketing, online educator, marketing consultant, Mark is an outspoken provocateur who uses data every day to arrive at business and marketing strategies that work.

Day 3. David McCandless , Telling Business Stories with Data Visualisation

Former journalist, designer and author of Information is Beautiful, David’s company specialises in making data accessible to audiences within and without an organisation by creating visualisations of data that can be easily understood.

Day 4. Dr Jordan Nguyen , Preparing for and AI / Automation Future

Bio-medical engineer, documentary maker, inventor, Australian of the Year nominee, Jordan has a deep-set belief that the use of AI can provide the answers to fixing world problems and show us the path forward.

Day 4. Kate Carruthers, Modelling Higher Educations Future
Chief Data & Insights Officer from University of NSW, will be talking about forecasting future scenarios in higher education. She’ll educate us on how to use data to model the impact of a constantly changing domestic and international marketplace.

SEE FULL SCHEDULE

CONNECT WITH ADMA

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We may be at a point of maximum disruption, but there are opportunities as well

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NEWSLETTER
APRIL 2020

Hi Alan,

Keeping the wheels of business turning as much as we can is crucial in these strained times. At ADMA, we’re doing everything in our power to help marketers come out the other side with greater skills. Education is the key and ADMA IQ is well set up for interactive, live classrooms from wherever you happen to be – the Digital Marketing Certificate starts on 21st April. We’ve also added an amazing live online course through our association with Mark Ritson. His WFH Marketing Masterclass starts on 20th April and runs for 12-weeks. We’re taking enrolments for both right now. As managers, we owe it to our staff to keep them busy, stimulated and better educated.

Articles

How ADMA will keep you informed, educated and engaged with your peers in the year ahead

With the current disruption happening from Covid-19, ADMA explains what services it will be bringing in the upcoming months, including virtual events.

Find out more »

ADMA and Mark Ritson to deliver WFH Marketing Masterclass

Mark Ritson will be teaching marketers, from the comfort of their own home, the core topics of marketing in an advanced and applied way — including everything from research design to communications

Find out more »

Marketers must commit to perpetual learning to manage complexity, says Marketing Academy founder

Marketing managers must constantly deliver to meet expectations in areas such as technology, customer operations, customer experiences and service, innovation and product development.

Find out more »

Emotional intelligence: the game-changer for transforming businesses

While focusing on their companies transformation, leaders are constantly forgetting about their people. Brands need to introduce new ways of thinking to make sure their emotional intelligence matches their business intelligence.

Find out more »

Marketing data has a powerful potential far beyond campaign performance: Marketing leaders

Data sits at the heart of modern marketing — but all too often, that’s where it remains. Over the past decade there have been huge investments in marketing and advertising technologies and in data analytics platforms, to help companies better deliver their messages and manage the customer response.

Find out more »

Digital marketing certificate 20% off course discount

Hackathon

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On occasion, ADMA provides the opportunity for partners to communicate industry-relevant messages and special offers to our valued subscribers. You are receiving this email because you are subscribed to the Association for Data-Driven Marketing & Advertising.

As marketers strive to cope with the fallout of the COVID-19 crisis, there’s been a significant shift from acquisition to customer engagement and retention. Never has customer experience management been more important than it is right now. And smart marketers know it.

Building an intelligent, data-driven approach to customer engagement is key to closing the loop on experience at any moment in time. But with customer needs, values and contexts changing almost daily in the COVID-19 climate, responsiveness has become more critical than ever.

So how do you ensure your engagement conversations and connections pivot with the ever-changing needs of customers looking for stability, security and reassurance in the current context, while also supporting your business ambitions and growth long-term?

Join ADMA, our sponsor Oracle, and a panel of marketing and customer experience experts for this special digital event as we explore:

Identifying and leveraging connected data, intelligence and experience capabilities
for customer engagement today and tomorrow
What it takes to drive intelligent customer conversations, gauge customer needs and retain brand reputation in a world of COVID-19
The role personalisation and customer loyalty play in the current environment, as well as ways these set brands up for success post-COVID-19

Date: 27 May 2020

Time: 10am – 11am

Location: Direct to your PC or mobile phone

This event is complimentary but limited to CMOs, Heads of Marketing,

Marketing Directors, General Managers of Marketing, Digital Marketing Managers, direct reports, customer leaders, digital leaders and direct reports, marketing executives. Make sure your register today to ensure your place!

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You are receiving this email because you are subscribed to the Association for Data-Driven Marketing & Advertising (ADMA). Level 27, Tower One, 100 Barangaroo Avenue, Sydney, NSW, 2000. ABN: 53 156 305 487

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On occasion, ADMA provides the opportunity for partners to communicate industry-relevant messages and special offers to our valued subscribers. You are receiving this email because you are subscribed to the Association for Data-Driven Marketing & Advertising.

Intelligent AI Content Kit

Improve Engagement with Smart Connected Content

Getting the right content to the right people is already a challenge, then add making that content highly personal and scalable? You’ve got yourself a bit of an obstacle.

The solution — even if you might not know it — is artificial intelligence, or AI.

Download our AI Content Kit to find out how predictive content and predictive audiences can help you reach your customers exactly the way you want to!

1340114_dx_Smarter Marketing with AI ebook_DG Kit_408x204-resource center thumb.png

Going Bigger with AI and Marketo Engage

In this eBook, you'll learn about the value of AI within Marketo Engage, as well as how to take advantage of these easy-to-use tools to ensure your campaigns are always delivering the most value.

Click Here

Anatomy of an Intelligent Content and Audience Strategy

This infographic will illustrate why AI is the easiest and most efficient way to implement your content and audience segmentation strategy and reap the benefits of your efforts at scale.

Click Here

Adobe Sensei is an AI system that powers Marketo Engage’s predictive content and predictive audiences features, so that you’re always delivering the right content to the right audiences — quickly, easily, and at scale.

This email was sent to @. Click here to update your preferences or unsubscribe.

You are receiving this email because you are subscribed to the Association for Data-Driven Marketing & Advertising (ADMA). Level 27, Tower One, 100 Barangaroo Avenue, Sydney, NSW, 2000. ABN: 53 156 305 487

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Repositioning marketing as a company growth engine

ADMA is delighted to confirm our Town Hall event in partnership with Marketo Engage has been reimagined as a virtual event and will be coming direct to you digitally on 1 September!

There has been a renewed emphasis on growth – you only have to look at the rise of chief growth officer positions globally, as well as the dominance of the digital / start-up culture and language of Silicon Valley, to see organisations have become obsessed with discovering new growth opportunities. And with the world now looking to step out of the COVID-19 crisis and find growth in the ‘new normal’, what are the best ways for marketers to align their function to a growth mindset?

During this virtual ADMA Town Hall event, you'll hear industry experts and leaders discuss:

Putting the emphasis on growth and what it means to a modern enterprise
The rise of new roles such as chief growth officers, as well as transformation of marketing and brand leadership roles to put the emphasis on growth
How companies discover post-COVID-19 growth opportunities
Ways and ROI approaches that allow marketers to measure success in a growth context
How marketers align their function to a new growth language and mentality and become a strategic asset for company growth.

Date: Tuesday, September 1, 2020
Time: 10.30am - 11.30am
Live to your desk!

Register Now

This ADMA event is sponsored by

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Hi Alan,

Take advantage of our Spring Sale and save 20% on all IQ Marketing Courses.

This is a great opportunity to take your data-driven marketing skills to the next level and learn from our Industry Qualified instructors. ADMA IQ offers a wide range of programs, catering for those just starting their marketing careers, through to advanced courses for experienced marketers.

Use the code to book an individual course and save 20%, or purchase a $5,000 Education Bundle and receive 20% bonus IQ credit to use for your team. Don’t miss this great offer, only available until the 16^th October 2020.

FIND OUT MORE

The marketing industry is currently experiencing a groundswell of change, highlighting the need for marketers to stay at the top of their game to remain competitive. Learning from experienced, practicing industry professionals, who can provide real-world examples, gives you or your team the skills required to keep pace with our progressive industry.

DOWNLOAD SEMESTER 2 COURSE CALENDAR

We look forward to seeing you in the classroom,

The IQ Team

CONNECT WITH ADMA

Australian Computer Society (ACS) trading as Association for Data-driven Marketing and Advertising (ADMA). Level 27, Tower One, 100 Barangaroo Avenue, Sydney, NSW, 2000. ABN: 53 156 305 487. This email was sent to @. To manage your preferences or unsubscribe, click here. To join this mailing list subscribe here.

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DECEMBER 2020

Hello Alan,

Don’t miss out on the final week of the ADMA IQ Black Friday sale. Use the code BLKFRIDAY20 to save 20% on all ADMA IQ courses. Offer ends December 4th, so enrol today and save.

BOOK NOW

Invest in your data-driven marketing skills and take your career to the next level. Learn from our Industry Qualified instructors who bring real word experience to the classroom. Our wide range of programs cater for those just starting their marketing careers, through to experienced marketers.

Check out the extensive list of upcoming classes to see which course is best for you. All courses are taught in interactive, virtual classrooms so you can still meet and network with your peers.

We look forward to seeing you in the classroom,

The IQ Team

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2021 SEMESTER 1 COURSE CALENDAR

FEBRUARY

9 FEB

Digital Marketing Essentials

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10 FEB

Customer Journey Mapping

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11 FEB

Content Marketing Strategy

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11 FEB

Digital Marketing Certificate

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17 FEB

Data-Driven Marketing Certificate

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18 FEB

Copywriting Essentials

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18 FEB

Social Media Marketing Strategy

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23 FEB

Retention Marketing Strategy

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24 FEB

SEO Fundamentals

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MARCH

2 MAR

Digital Marketing Strategy

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9 MAR

Data-Driven Marketing Essentials

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9 MAR

Digital Copywriting Essentials

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11 MAR

Digital Analytics for Marketers

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16 MAR

Copywriting Advanced

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23 MAR

Google Analytics Essentials

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23 MAR

Privacy & Marketing Compliance

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24 MAR

Paid Search & Programmatic Fundamentals

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24 MAR

Writing for Content Marketing

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30 MAR

Email Marketing Essentials

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MAY

6 MAY

Social Media Marketing Essentials

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ONLINE

ONLINE

Analytics Certificate

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ONLINE

Behavioural Economics Certificate

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ONLINE

Content Marketing Certificate

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ONLINE

Digital Marketing Certificate Online

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ONLINE

Analytics Fundamentals

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ONLINE

Content Marketing Essentials

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ONLINE

Content Marketing Strategy Online

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ONLINE

Copywriting Essentials Online

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ONLINE

Data Visualisation

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ONLINE

Digital Marketing Campaign Planning & Management

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ONLINE

Digital Marketing Channels

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ONLINE

Digital Marketing Foundations

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ONLINE

Email Marketing Essentials Online

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ONLINE

Practical Predictive Analytics

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ONLINE

Privacy & Marketing Compliance Online

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ONLINE

Sentiment Analysis

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ONLINE

SEO & PPC Essentials

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ONLINE

Social Media Marketing Essentials Online

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CONNECT WITH ADMA

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AUGUST 2020

Hi Alan

Dr Jordan Nguyen, our Day 4 lead keynote for Data Week speaks about how AI and automation has grown exponentially even in the last 2 years. While AI might have seemed futuristic a few years ago, today, more and more organisations are accessing AI to predict outcomes to make more accurate business decisions, contributing significantly to the bottom line.

READ FULL ARTICLE

WATCH PREVIEW VIDEO OF JORDAN NGUYEN

"Data forms the backbone of so many of our advancements in science and technology and can be used to help us build a better tomorrow. We’ll look at how data can be used to extend our lives as well as the quality of our lives, fuelled by purpose and humanity.” Dr Jordan Nguyen, bio-medical engineer, AI specialist and author. Hear his keynote on Day 4 of Data Week.

WELCOME TO ADMA'S FIRST VIRTUAL EXHIBITON

Take a step inside and get the chance to have one-on-one online chats with our exhibitors, including Thrive, IAPA, Data Pass, ADMA IQ and Membership. Don’t miss the opportunity to ask questions and explore the tools, approaches and technologies to help you activate your data advantage. We have a few spots left, so if you are interested in exhibiting at the event please submit an enquiry here

GETTING CLOSE, BOOK NOW.

It’s time to book your tickets if you want a seat at Data Week 2020, live and on demand over 4 days, with 2 hour intensive online sessions per day and 3 pre-eminent data specialists each day. Book now ADMA members $375 (incl GST), non-members $485 (incl GST). For more information contact membership@adma.com.au.

BOOK NOW

DATA WEEK AGENDA

Day 1. Dr Richard Hames , Managing a Black Swan Event

Futurist, author, the man Forbes Asia describes as one of the smartest people on the planet talks about how finding accurate data through AI and then analysing it well can prevent situations that we’re in at the moment. We know the facts, we just have to listen to them.

Day 2. Mark Ritson, From Data to Strategy
Professor of marketing, online educator, marketing consultant, Mark is an outspoken provocateur who uses data every day to arrive at business and marketing strategies that work.

Day 2. Jo Boundy, Chief Marketing Officer at the Qantas Group is responsible for the overarching marketing and brand strategy for Qantas Loyalty, including Qantas Frequent Flyer, Qantas Business Rewards and nine other Loyalty brands.

Day 2. Susan Coghill, Chief Marketing Officer at Tourism Australia is a true believer in the power of creativity to build brands, drive business, and shape culture. She has over 20 years experience making it happen with teams and clients of all shapes and sizes.

Day 3. David McCandless , Telling Business Stories with Data Visualisation

Former journalist, designer and author of Information is Beautiful, David’s company specialises in making data accessible to audiences within an organisation by creating visualisations of data that can be easily understood.

Day 4. Dr Jordan Nguyen , Preparing for an AI / Automation Future

Bio-medical engineer, documentary maker, inventor, Australian of the Year nominee, Jordan has a deep-set belief that the use of AI can provide the answers to fixing world problems and show us the path forward.

Day 4. Kate Carruthers, Modelling Higher Educations Future
Chief Data & Insights Officer from University of NSW, will be talking about forecasting future scenarios in higher education. She’ll educate us on how to use data to model the impact of a constantly changing domestic and international marketplace.

SEE FULL SCHEDULE

CONNECT WITH ADMA

DATA WEEK SPONSORS

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OCTOBER 2020

Data Pass: $5,000 value free to members.

Find out more

Hi Alan

There are many financial advantages to ADMA membership including free credits for training, events, and data privacy accreditation through Data Pass, exclusive to ADMA members. It’s designed to protect your reputation and build trust with your customers.

Data Pass is a comprehensive series of 9 online training modules which focus on the areas of privacy and compliance in the collection, analysis and use of data in marketing and advertising. Once your organisation becomes an ADMA member you receive 20 free Data Pass credits, a total value of $5,000. Which is an impressive, immediate benefit of membership. Something we’re sure your CMO will be keen to learn about.

HUMAN ERROR IS A LEADING CAUSE OF DATA BREACH

Giving yourself and your organisation a clear understanding of data collection, handling, privacy and consent issues should be a priority. Not only does it reduce your data risk, it ensures you are up to date with the obligations surrounding data privacy.

ADD THE DATA PASS TRUST MARK TO YOUR BRAND

Once 20% of employees who handle data - customer-facing staff, marketers, call centre staff – complete the course, your organisation is certified to display the ADMA Data Pass trust mark in your communications. Giving your customers and prospects 100% confidence that you take their privacy seriously. You also earn an individual digital credential.

BECOME AN ADMA MEMBER AND PROVE DATA TRUST TO YOUR CUSTOMERS

Comprehensive privacy training, customer trust, security and compliance. All wrapped up in an easy to learn 9 module engaging experience. AND IT’S AN INCLUDED MEMBER BENEFIT for the first 20 people after joining ADMA.

Find out all the details and all the advantages of ADMA Membership here or download the Data Pass brochure here. Call ADMA on (02) 9277 5400 to discuss how we can help your organisation in training, events and data intelligence.

CONNECT WITH ADMA

Australian Computer Society (ACS) trading as Association for Data-driven Marketing and Advertising (ADMA). Level 27, Tower One, 100 Barangaroo Avenue, Sydney, NSW, 2000. ABN: 53 156 305 487. This email was sent to @. To manage your preferences or unsubscribe, click here. To join this mailing list subscribe here.

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OCTOBER 2020

Dear Alan,

ADMA are always looking for ways to improve the member experience through better benefits and services that we offer. We have partnered with Nature, an independent research agency to better understand your business needs and where ADMA can add the most value.

We would greatly appreciate your thoughts and invite you participate in a short survey which will only at 15 minutes to complete. All respondents will be entered into a draw to win a $500 gift card.

Please click here to begin

Thank you in advance for your help.

ADMA has commissioned Nature Sydney Pty Ltd (ABN 79 631 434 869) ("Nature") an independent research company to distribute this online survey among customers. Your name and contact details have been provided to them for this purpose only. Any information provided by you during this survey will be kept completely confidential.

To read Nature’s privacy policy, please click here

To read ADMA’s privacy policy, please click below:
In Australia: please click here

For any questions or queries about the research please contact Jenny.williams@ADMA.com.au

For Terms and Conditions click here.

CONNECT WITH ADMA

Australian Computer Society (ACS) trading as Association for Data-driven Marketing and Advertising (ADMA). Level 27, Tower One, 100 Barangaroo Avenue, Sydney, NSW, 2000. ABN: 53 156 305 487. This email was sent to @. To manage your preferences or unsubscribe, click here. To join this mailing list subscribe here.

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OCTOBER 2020

Dear Alan,

ADMA are always looking for ways to improve the member experience through better benefits and services that we offer. We have partnered with Nature, an independent research agency to better understand your business needs and where ADMA can add the most value.

We would greatly appreciate your thoughts and invite you participate in a short survey which will only at 15 minutes to complete. All respondents will be entered into a draw to win a $500 gift card.

Please click here to begin

Thank you in advance for your help.

ADMA has commissioned Nature Sydney Pty Ltd (ABN 79 631 434 869) ("Nature") an independent research company to distribute this online survey among customers. Your name and contact details have been provided to them for this purpose only. Any information provided by you during this survey will be kept completely confidential.

To read Nature’s privacy policy, please click here

To read ADMA’s privacy policy, please click below:
In Australia: please click here

For any questions or queries about the research please contact Jenny.williams@ADMA.com.au

For Terms and Conditions click here.

CONNECT WITH ADMA

Australian Computer Society (ACS) trading as Association for Data-driven Marketing and Advertising (ADMA). Level 27, Tower One, 100 Barangaroo Avenue, Sydney, NSW, 2000. ABN: 53 156 305 487. This email was sent to @. To manage your preferences or unsubscribe, click here. To join this mailing list subscribe here.

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Hello Alan

Armed with a BSc and PhD in Marketing, Mark Ritson has spent the past 20 years teaching marketing to MBA students at some of the world’s leading business schools, including London Business School, MIT and Melbourne Business School.

These days Mark focuses his energy teaching the renowned, virtual Mini MBA programs to marketers globally.

Mini MBA in Brand Management – Enrolments close 7^th Sep

Mini MBA in Marketing –

Enrolments close 21^st Sep

ADMA is excited to offer our community access to these courses at a discounted price. Book through ADMA and receive a 10% discount plus a bonus IQ course voucher valued at $895. Take advantage of this great offer and upskill yourself or your team now.

In just 12 lessons each of these courses will give you the tools you need to do your job better. Both courses cover content and theories from core marketing classes taught in the top MBA programs .

Join international colleagues on the program that suits you best.

12 on demand lessons
Weekly live Q&A sessions with Mark Ritson
Access to HBR and/or Marketing Week case studies
Mini MBA Certificate

Can’t decide which course is right for you? Please call (02) 9277 5400 for further advice or assistance.

All the best

ADMA and the mini MBA Team

12 WEEK COURSE OUTLINE

High level, strategic marketing lessons.

Broaden your skills and move into wider marketing strategy
Understand strategy, structure and process behind winning campaigns.
Build knowledge, skills and confidence.
Course commences 22^nd Sept.

FIND OUT MORE

Applied, advanced training in brand management.

The theory & application of successful brand management
Brand simulation to test out your new skills.
Brand Planning template to apply to your own brands.
Course commences 8^th Sept.

FIND OUT MORE

“One of the most beneficial learning courses I’ve done. Mark Ritson is very engaging and down to earth.”

SENIOR ACCOUNT MANAGER, GOOGLE

MINI MBA IN MARKETING

Australian Computer Society (ACS) trading as Association for Data-driven Marketing and Advertising (ADMA). Level 27, Tower One, 100 Barangaroo Avenue, Sydney, NSW, 2000. ABN: 53 156 305 487. This email was sent to @. To manage your preferences or unsubscribe, click here. To join this mailing list subscribe here.

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Take $100 off Early Bird tickets. Offer ends 30th June.

Click here to view the online version.

Hi Alan

Save money right now and book your tickets to ADMA Data Week coming your way in August. You pay just $385 per ticket.

After 30th June you’ll pay full price so it’s worth getting in now. Data Week is Australia’s premier data-driven marketing conference, delivering some of the world’s most innovative data practitioners in a world-first virtual online live experience (yes, we’re still keeping safe).

Be inspired and walk away with pragmatic steps you can use immediately to drive business growth through the collection, analysis and use of data in your organisation.

See you there.
Andrea Martens
CEO ADMA

BOOK NOW

VIEW THE PROGRAM

KEYNOTE SPEAKERS

Dr. Richard Hames
CEO of the Centre for the Future

Noted author and the man Forbes Asia describes as one of the most intelligent men on the planet.

Managing a Black Swan Event.

Dr. Jordan Nguyen
Founder of Psykinetic

One of Australia’s most innovative biomedical engineers who’s inventing life-changing systems to make the world a better place.
Preparing for and AI / Automation Future.

Mark Ritson
Professional provocateur

Marketing columnist, brand consultant and online educator who’s not afraid to share bold opinions based on facts.
From Data to Strategy.

David McCandless
Founder of Information is Beautiful

London-based data-journalist and leading information designer with amazing ability to present data in a compelling way.
Telling Business Stories with Data.

Hurry! Offer ends 30th June. Book Now

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Rolling out the red carpet for our
speakers....

iMedia Brand Summit Australia is powering ahead this September with a line-up of brilliant speakers and panellists exploring the many breakthroughs through the theme Success through failure at the beautiful Sheraton Mirage Grand Resort on the Gold Coast.

Capacity is strictly limited this year with less than 50 spots remaining. Request your invitation now so you don't miss out! The event will be guided by government advice over the coming months as we put measures in place to ensure all our delegates stay COVID safe.

REGISTER NOW

iMedia OnDemand: Interview with Adam Ferrier

Adam Ferrier is the Founder and CEO of Thinkerbell and the latest speaker to join iMedia OnDemand, the webcast series that powers iMedia Brand Summits across the Asia Pacific. Take a sneak peek at what Adam will be talking about on stage this September HERE.

WATCH NOW

Success through failure

Not everything we try succeeds. But that?s a good thing, because we learn, move on and succeed next time. Our theme of Success through failure concentrates on those who make a start and light our way, putting failure in an extremely positive light.

READ THEME

BRANDS

As an invitation-only event we have limited spaces available, so if you'd like to be considered for an invitation, request yours today.

REQUEST INVITE

VENDORS

If you are looking for ways to showcase your agency, product or service, get in touch as early as possible as sponsorships sell out!

NETWORKER PASS

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EOFY Sale | Save 20% on all education courses

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MAY 2020

Hi Alan,

With the end of the financial year upon us, now is a fantastic time to invest in training and development. Take the time to re-evaluate the goals you set and use this time as an opportunity to upskill.

Our EOFY offer is a great way to start! Save 20% on all ADMA courses and certificates. Simply book the course you’re interested in before June 30th and use the code EOFY20.

ENROL NOW

All our courses and certificates are taught by practicing industry professionals, applying practical real-world examples that give the skills you need to remain competitive in our demanding and progressive industry. You can choose to study online, at your own pace, or join our live, interactive, virtual classes.

VIEW SEMESTER
2 COURSES

The industry is currently experiencing a massive transition, and it has become an urgent requirement to invest in your professional development, to ensure you have the right skills and expertise to respond to the changing landscape.
Regards, IQ Team

	Click here see ADMA IQ EOFY20 T&C’s My Account \| Sydney Courses \| Melbourne Courses \| Brisbane Courses \| Perth Courses \| Online Courses \| IQ FAQs

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Keep going…and growing, with our WFH Masterclass from $37/week

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Dear Alan

How do we get through these tough times?

ADMA, Australia’s leading industry body for marketers has teamed up with world-renowned marketing educator, Mark Ritson to bring you the ADMA WFH Marketing Masterclass – live streamed over 12 weeks starting 20th April.

2 live sessions per week. Monday lunchtimes sees a 1-hour interactive lecture with Mark along with suggested follow-up material. Thursday lunchtimes is another 1-hour live session and a chance for discussion and questions.

There’s never been a greater need for marketers to innovate. It’s vital we adapt our thinking across the board in terms of revenue generation, product, pricing, distribution and customer engagement. This is the marketing course for right now.

Participants will pay approx. $40 per week - the cost of buying your lunch each day for a week. Total cost for the 12-week course is $495 (+GST) for non-members.

See full details of the ADMA WFH Marketing Masterclass

Mark Ritson has 20 years’ experience teaching marketing at RMIT as well as Melbourne and London Business Schools. He consults to some of the largest and most successful brands on the planet like Coke, Red Bull and Amex. He also created and teaches the Marketing Week Mini MBA, one of the most successful online marketing courses available. Content like this can normally only be accessed at the very top business schools or via the most expensive consulting firms.

ADMA believes it’s of immense value to every individual. We feel it’s our role and duty to help the industry get through this crisis in even better shape.

ENROL NOW

Enrol now. Course start date is Monday 20th April, live at 1pm. We look forward to welcoming you to the course and ‘meeting’ you in class.

Andrea Martens
CEO ADMA

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iMedia OnDemand: Interview with Adam Ferrier

Success through failure

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Copyright ? 2020 Comexposium Australia Pty. Ltd. All rights reserved.
Physical address: Level 2, 40 Flinders St, Darlinghurst 2010, NSW, Sydney, Australia
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Fi Gordon, Global Director BI Strategy at JLL

Great content, outstanding learning, brilliant networking. View in browser

Rolling out the red carpet for our speakers....

iMedia OnDemand: Interview with Adam Ferrier

Success through failure

BRANDS

VENDORS

See who attended last year

SPONSORS

PARTNERS

Copyright ? 2020 Comexposium Australia Pty. Ltd. All rights reserved. Physical address: Level 2, 40 Flinders St, Darlinghurst 2010, NSW, Sydney, Australia Phone: +61 2 8923 8300 | Email: brand@imediasummit.com.au

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Rolling out the red carpet for our
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Copyright ? 2020 Comexposium Australia Pty. Ltd. All rights reserved.
Physical address: Level 2, 40 Flinders St, Darlinghurst 2010, NSW, Sydney, Australia
Phone: +61 2 8923 8300 | Email: brand@imediasummit.com.au